CN101488209A - Advertisement broadcasting method of individual media - Google Patents
Advertisement broadcasting method of individual media Download PDFInfo
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- CN101488209A CN101488209A CNA2008100010741A CN200810001074A CN101488209A CN 101488209 A CN101488209 A CN 101488209A CN A2008100010741 A CNA2008100010741 A CN A2008100010741A CN 200810001074 A CN200810001074 A CN 200810001074A CN 101488209 A CN101488209 A CN 101488209A
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Abstract
A method using personal medium for broadcasting advertisement comprises the condition characteristics of a media content user are judged; the identification of the media content user is judged; by database comparison and algorithm, the proper advertisement is searched and broadcasted; the broadcasted relevant information is recorded; and according to the price of the advertisement determined by the broadcasted relevant information and an advertising space compete price mode, the feedback money amount of the system user can be calculated. By applying the method, the broadcasted content of the advertisement can be determined according to the condition characteristics of the media content user, and the proper advertisement which is broadcasted by utilizing the period of time of incoming call connection can be taken as incoming call connection signal, thus being beneficial to commercial propaganda; furthermore, the feedback money amount which can be obtained by the system user can be calculated according to the advertisement broadcasting condition and the price of the advertisement determined by the advertising space compete price mode, so that the cost of media server can be reduced.
Description
Technical field
The present invention relates to a kind of method of individual media advertisement broadcasting, particularly relate to and a kind ofly can decide the advertisement broadcast contents according to media content user's condition flag and according to broadcasting the bid advertising rates computing system user's that pattern determined the method for feedback amount of money degree of relevent information and advertisement layout.
Background technology
Society now in the communications media prosperity, advertisement broadcasting is a marketing mode indispensable in the commercial propaganda activity, company's product sold or service are informed that by advertisement consumption is popular, ad content can be expressed by literal static or dynamically pattern, pattern, image, also can be by acoustic expression.
In addition, prosperity along with Information of Science and Technology, many citations or information are shared instrument and have been popularized in daily life, allow the individual be used content independence height, but the medium of self manufacture or decision content, mobile phone for example easy to carry, allow indivedual users can obtain communication anywhere or anytime, in addition can with the networking telephone (VoIP) of coordinator's no-charge call, and the network log (Blog) that provides individual special column formula to share the space, even Web TV (IPTV).Time that these science and technology provided or space also become advertisement and expose one of mode of medium; Yet, generally speaking, advertisement broadcast slot and its corresponding advertising content are all set in advance and are finished, fixing and periodicity is broadcasted, this to the fixing mode of broadcasting of masses, because can not be at the masses' advertisement broadcasting content that may use product or service, so advertisement benefit be little, has also wasted some advertising resources.
Therefore, the method that needs a kind of new advertisement broadcasting at individual media improving the problems referred to above, and by broadcasting relevent information and the advertising rates that pattern determined of bidding are calculated the feedback gold, to reduce the cost that medium use.
Summary of the invention
Fundamental purpose of the present invention is, a kind of method of new individual media advertisement broadcasting is provided, and technical matters to be solved is to make its content that can broadcast according to media content user's condition flag decision advertisement, thereby is suitable for practicality more.
Another object of the present invention is to, a kind of method of new individual media advertisement broadcasting is provided, technical matters to be solved is to make its period that is used to be electrically connected broadcast suitable advertisement as being electrically connected signal, to help commercial propaganda, thereby is suitable for practicality more.
A further object of the present invention is, a kind of method of new individual media advertisement broadcasting is provided, technical matters to be solved is to make it come the obtainable feedback amount of money of computing system user degree according to advertisement broadcasting situation and by the advertisement layout advertising rates that pattern determined of bidding, use the cost of personal media services with reduction, thereby be suitable for practicality more.
According to above-mentioned purpose of the present invention, a kind of method of individual media advertisement broadcasting is proposed.According to a preferred embodiment of the present invention, the method for this advertisement broadcasting comprises the following steps: to differentiate media content user's condition flag; Judge media content user's status; By data bank comparison and algorithm, search suitable advertisement; Broadcast suitable advertisement; Relevent information broadcast in record; And come computing system user's feedback amount of money degree according to broadcasting relevent information and the advertisement layout advertising rates that pattern determined of bidding.
The method of this advertisement broadcasting can further comprise according to broadcasting relevent information adjusts the step of advertisement transmission sequence or content.Wherein, bid after advertising rates that pattern determined come the step of computing system user feedback amount of money degree to comprise the following steps: broadcastings relevent information and data bank compared, judge whether to be effective advertisement according to broadcasting relevent information and advertisement layout; And when being judged as effective advertisement, calculate feedback amount of money degree according to the User Status of advertising rates and system user.
When the media content user is user's status, be subordinated to and search suitable advertisement in this media content user's the ad material queue (queue), when the media content user be non-user's status, the suitable advertisement of search from non-user advertising material queue.Broadcast relevent information and can comprise advertised name, advertisement broadcasting time, advertisement acceptance, advertisement availability and master routine sequence number.
The advertisement layout pattern of bidding is to broadcast the period, broadcast the space of a whole page or broadcast order with the height decision advertisement of advertiser's bid.When the advertiser buys the service of advertisement broadcasting, can set advertisement according to item property and receive object, filter out qualified number, broadcast the period or broadcast the space of a whole page.
The method of this advertisement broadcasting may be implemented in mobile communication platform, mobile communication platform can comprise global system for mobile communications (Global System for Mobile communications, GSM), demal multiplex (MUX) access system (WCDMA, CDMA2000, TD-SCDMA), high speed downlink packet access technology (High-Speed Downlink Packet Access, HSDPA), high-speed uplink packet access technology (High-Speed Uplink Packet Access, HSUPA), enhanced data rates for gsm evolution technology (Enhanced Data rates for GSM Evolution, EDGE), GPRS (General Packet Radio Service, GPRS), and personal handhold telephone system (Personal Handy-phone System, PHS).When the method for this advertisement broadcasting is implemented on mobile communication platform, carry out the analysis computing in the base station/switch place of the side talked about.The method of this advertisement broadcasting may be implemented in the network communication platform, the network communication platform can comprise IP network voice delivery technology (Voice over IP, VoIP), P-2-P technology (Peer-to-Peer, P2P) speech communication platform and instant messaging (Instant Messaging, IM).When the method for this advertisement broadcasting is implemented on the network communication platform, carry out the analysis computing with the function of plug-in process simulation base station/switch.The method of this advertisement broadcasting may be implemented in content and broadcasts platform, content broadcast platform can comprise network log (Blog), crossfire (Streaming), blog (PODcasting), network protocol television (Internet Protocol Television, IPTV) and P2P IPTV.
By technique scheme, the method of individual media advertisement broadcasting of the present invention has following advantage at least: use the content that the present invention can decide advertisement to broadcast according to media content user's condition flag, the period that is used to be electrically connected is broadcast suitable advertisement as being electrically connected signal, to help commercial propaganda, and come the obtainable feedback amount of money of computing system user degree according to advertisement broadcasting situation and by the advertisement layout advertising rates that pattern determined of bidding, to reduce the cost that uses media services.
Above-mentioned explanation only is the general introduction of technical solution of the present invention, for can clearer understanding technological means of the present invention, and can be implemented according to the content of instructions, and for above-mentioned and other purposes, feature and advantage of the present invention can be become apparent, below especially exemplified by preferred embodiment, and conjunction with figs., be described in detail as follows.
Description of drawings
Fig. 1 is the method flow diagram of a kind of advertisement broadcasting of a preferred embodiment of the present invention.
Fig. 2 is a kind of in the process flow diagram of internet phone broadcast advertisements of another preferred embodiment of the present invention.
110: the condition flag of differentiating the media content user
120: whether the media content user is user's status
125: search suitable advertisement from non-user advertising material queue
130: the ad material queue that is subordinated to this media content user is searched suitable advertisement
140: advertisement broadcasting 150: relevent information broadcast in record
160: computing system user's feedback amount of money degree 170: adjust advertisement transmission sequence or content
202: first speaker gives orders or instructions 204: system's pickup
210: the condition flag 220 of differentiating first speaker: whether first speaker is user's status
225: search suitable advertisement from non-user advertising material queue
230: confirm advertising ring material 232: search the suitable bell advertisement of answering
234: search suitable audio-video advertisement 240: broadcast and answer the bell advertisement
242: broadcast audio-video advertisement 244: broadcast answering bell of incoming call
246: advertisement broadcasting 250: relevent information broadcast in record
252: judge whether to be effectively advertisement 260: the feedback amount of money degree that calculates the callee user
270: adjust advertisement transmission sequence or content
Embodiment
Reach technological means and the effect that predetermined goal of the invention is taked for further setting forth the present invention, below in conjunction with accompanying drawing and preferred embodiment, its embodiment of method, method, feature and the effect thereof of the individual media advertisement broadcasting that foundation the present invention is proposed, describe in detail as after.
Please refer to Fig. 1, is the method flow diagram of a kind of advertisement broadcasting of a preferred embodiment of the present invention.The method of this advertisement broadcasting may be implemented in mobile communication platform, mobile communication platform can comprise global system for mobile communications (Global System for Mobile communications, GSM), demal multiplex (MUX) access system (WCDMA, CDMA2000, TD-SCDMA), high speed downlink packet access technology (High-Speed Downlink Packet Access, HSDPA), high-speed uplink packet access technology (High-Speed Uplink Packet Access, HSUPA), enhanced data rates for gsm evolution technology (Enhanced Data rates for GSM Evolution, EDGE), GPRS (General Packet Radio Service, GPRS), and personal handhold telephone system (Personal Handy-phone System, PHS).When the method for this advertisement broadcasting is implemented on mobile communication platform, carry out the analysis computing in the base station/switch place of the side talked about.The method of this advertisement broadcasting also may be implemented in the network communication platform, IP network voice delivery technology (Voice overIP for example, VoIP), P-2-P technology (Peer-to-Peer, P2P) speech communication platform and instant messaging (Instant Messaging, IM), when the method for this advertisement broadcasting is implemented on the network communication platform, carry out the analysis computing with the function of plug-in process simulation base station/switch.The method of this advertisement broadcasting can also be implemented on content and broadcast platform, for example network log (Blog), crossfire (Streaming), blog (PODcasting), network protocol television (Internet Protocol Television, IPTV) and P2P IPTV.
The request for utilization that receives the media content user as the dealer's who adopts this advertisement broadcasting method user as conversation, transmit immediately message or listen to when watching content, can differentiate media content user's condition flag (step 110) from the media content user information of collecting earlier, determine as behind the condition flags such as age, sex, residence, judge whether this media content user also is user's status (step 120).When this media content user is user's status, the individual related data that the time provides according to registration and after relevant use experience record, be subordinated in this media content user's the ad material queue and search suitable advertisement (step 130).
After search finishes is advertisement broadcasting content (step 140), the broadcasting period of advertisement, the broadcasting space of a whole page or broadcasting order are according under advertisement layout is bidded pattern, the height of advertiser's bid determines, when the advertiser buys the service of advertisement broadcasting, can set the object that advertisement receives according to item property, filter out qualified number, broadcast the period or broadcast the space of a whole page, broadcast pattern and can be pattern, literal, sound and image etc.
After advertisement has been broadcast, the media content user can further respond advertisement and respond acceptance to advertisement, system can write down and broadcast relevent information (step 150), as the time of advertised name, the actual broadcasting of advertisement, acceptance, advertisement availability and the master routine sequence number of advertisement.Broadcast relevent informations and the advertisement layout advertising rates that pattern determined of bidding according to these and come computing system user's feedback amount of money degree (step 160), at first advertisement in time of the actual broadcasting of advertisement and the data bank is always broadcast time ratio to after, judge whether to be effective advertisement, it is 15 seconds for example when the advertisement time of broadcasting always, and actual time of broadcasting when surpassing 10 seconds is effective advertisement.Then, when advertisement is effective advertisement, calculate feedback amount of money degree according to the User Status of advertising rates and system user, system user can be used for the feedback amount of money degree folding to call rate, and the feedback of converting into money is donated to charity organization, or does other appropriate utilization.The method of this advertisement broadcasting can be further be adjusted advertisement transmission sequence or content (step 170) according to broadcasting relevent information, for example when the media content user hangs down the acceptance of an advertisement, can reduce the broadcasting frequency of this advertisement or with its deletion.
When this media content user is not user's status, from non-user advertising material queue (queue), according to different condition flags, by data bank comparison and algorithm, search suitable advertisement (step 125), renew line correlation and handle, as described above step 140,150,160, and shown in 170.
Please refer to Fig. 2, is a kind of in the process flow diagram of internet phone broadcast advertisements of another preferred embodiment of the present invention.(Peer-to-Peer, P2P) networking telephone of mode communication is illustrated the advertisement broadcasting method of this invention to this embodiment with P-2-P technology.When first speaker is given orders or instructions to callee (step 202), can be earlier by system pickup (step 204), then, the condition flag (step 210) of first speaker can be differentiated by system, comes again, judges whether first speaker is user's status (step 220).
When first speaker is user's status, can further confirm the pattern (step 230) of advertising ring material according to the user before according to the related setting that the personal like did, when pattern is set at when answering the bell advertisement, search the suitable bell advertisement (step 232) of answering, broadcast then and answer bell advertisement (step 240); When pattern is set at audio-video advertisement, search suitable audio-video advertisement (step 234), broadcast audio-video advertisement (step 242) then; When pattern is set at answering bell of incoming call, promptly broadcast answering bell of incoming call (step 244).
After advertisement had been broadcast, first speaker can further be responded advertisement and respond acceptance to advertisement, and system can write down and broadcast relevent information (step 250), as the time of advertised name, the actual broadcasting of advertisement, the acceptance and the master routine sequence number of advertisement.Come again, at first advertisement in time of the actual broadcasting of advertisement and the data bank is always broadcast time ratio to after, judge whether to be effectively advertisement (step 252), then, when being judged as effective advertisement, calculate callee user's feedback amount of money degree (step 260) according to the bid User Status of advertising rates that pattern determined and system user of advertisement layout, can adjust advertisement transmission sequence or content (step 270) according to broadcasting relevent information afterwards.
When first speaker is not user's status, from non-user advertising material queue, according to different condition flags, by data bank comparison and algorithm, search suitable advertisement (step 225), then be advertisement broadcasting (step 246), renew line correlation and handle, as described above step 250,252,260, and shown in 270.
By the invention described above preferred embodiment as can be known, use the content that the present invention can decide advertisement to broadcast according to media content user's condition flag, the period that is used to be electrically connected is broadcast suitable advertisement as being electrically connected signal, to help commercial propaganda, and come the obtainable feedback amount of money of computing system user degree according to advertisement broadcasting situation and by the advertisement layout advertising rates that pattern determined of bidding, to reduce the cost that uses media services.
The above, it only is preferred embodiment of the present invention, be not that the present invention is done any pro forma restriction, though the present invention discloses as above with preferred embodiment, yet be not in order to limit the present invention, any those skilled in the art, in not breaking away from the technical solution of the present invention scope, when the technology contents that can utilize above-mentioned announcement is made a little change or is modified to the equivalent embodiment of equivalent variations, in every case be not break away from the technical solution of the present invention content, according to technical spirit of the present invention to any simple modification that above embodiment did, equivalent variations and modification all still belong in the scope of technical solution of the present invention.
Claims (14)
1. the method for an individual media advertisement broadcasting is characterized in that it comprises:
Differentiate a media content user condition flag;
Judge this media content user's status;
By data bank comparison and algorithm, search a suitable advertisement;
Broadcast this suitable advertisement;
Relevent information broadcast in record one; And
Calculate a system user feedback amount of money degree according to this broadcasting relevent information and the advertisement layout advertising rates that pattern determined of bidding.
2. the method for individual media advertisement broadcasting according to claim 1 is characterized in that wherein more comprising the step of adjusting advertisement transmission sequence or content according to this broadcasting relevent information.
3. the method for individual media advertisement broadcasting according to claim 1, it is characterized in that wherein when judging that this media content user is user's status, be subordinated to and search this suitable advertisement in this media content user's the ad material queue, when judging that this media content user is non-user's status, from a non-user advertising material queue, search this suitable advertisement.
4. the method for individual media advertisement broadcasting according to claim 1 is characterized in that wherein this broadcasting relevent information comprises an advertised name, time, an advertisement acceptance, an advertisement validity and a master routine sequence number are broadcast in an advertisement.
5. the method for individual media advertisement broadcasting according to claim 1 is characterized in that wherein comprising according to this broadcasting relevent information and this advertisement layout step that advertising rates that pattern determined calculate this system user feedback amount of money degree of bidding:
Should broadcast the comparison of relevent information and data bank to judge whether being effective advertisement; And
When being judged as effective advertisement, calculate feedback amount of money degree according to the User Status of advertising rates and this system user.
6. the method for individual media advertisement broadcasting according to claim 1 is characterized in that height decision broadcasting period, the broadcasting space of a whole page or broadcasting order that this advertisement layout pattern of bidding is bid with an advertiser.
7. the method for individual media advertisement broadcasting according to claim 6, when it is characterized in that wherein this advertiser buys the service of advertisement broadcasting, set advertisement according to item property and receive object, filter out qualified number, broadcast the period or broadcast the space of a whole page.
8. the method for individual media advertisement broadcasting according to claim 1, it is characterized in that wherein this method is implemented on an action communication platform, this action communication platform comprises global system for mobile communications, demal multiplex (MUX) access system, high speed downlink packet access technology, high-speed uplink packet access technology, enhanced data rates for gsm evolution technology, GPRS and personal handhold telephone system.
9. the method for individual media advertisement broadcasting according to claim 8 when it is characterized in that wherein this method is implemented on this action communication platform, is carried out the analysis computing in the base station/switch place of a side talked about.
10. the method for individual media advertisement broadcasting according to claim 1 is characterized in that wherein this method is implemented on a network communication platform, and this network communication platform comprises IP network voice delivery technology, P-2-P technology speech communication platform and instant messaging.
11. the method for individual media advertisement broadcasting according to claim 10 when it is characterized in that wherein this method is implemented on this network communication platform, is carried out the analysis computing with the function of plug-in program simulation base station/switch.
12. the method for individual media advertisement broadcasting according to claim 11, it is characterized in that wherein when this media content user is this plug-in program user, this plug-in program is further confirmed an advertising ring material pattern according to this media content user's personal set, searches the suitable advertisement that meets this advertising ring material pattern.
13. the method for individual media advertisement broadcasting according to claim 12 is characterized in that wherein this advertising ring material pattern is to answer bell advertisement, an audio-video advertisement or an answering bell of incoming call.
14. the method for individual media advertisement broadcasting according to claim 1 is characterized in that wherein this method is implemented on content broadcasting platform, this content is broadcast platform and is comprised network log, crossfire, blog, network protocol television and P2P IPTV.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100010741A CN101488209A (en) | 2008-01-18 | 2008-01-18 | Advertisement broadcasting method of individual media |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100010741A CN101488209A (en) | 2008-01-18 | 2008-01-18 | Advertisement broadcasting method of individual media |
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| CN101488209A true CN101488209A (en) | 2009-07-22 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2008100010741A Pending CN101488209A (en) | 2008-01-18 | 2008-01-18 | Advertisement broadcasting method of individual media |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103365904A (en) * | 2012-04-05 | 2013-10-23 | 阿里巴巴集团控股有限公司 | Advertising information searching method and system |
| CN105678550A (en) * | 2014-11-17 | 2016-06-15 | 深圳市腾讯计算机系统有限公司 | Data processing method and device |
| TWI676951B (en) * | 2018-08-15 | 2019-11-11 | 中華電信股份有限公司 | System for proactive marketing of related music by single click when listening to the ringback tones and method thereof |
-
2008
- 2008-01-18 CN CNA2008100010741A patent/CN101488209A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103365904A (en) * | 2012-04-05 | 2013-10-23 | 阿里巴巴集团控股有限公司 | Advertising information searching method and system |
| CN103365904B (en) * | 2012-04-05 | 2018-01-09 | 阿里巴巴集团控股有限公司 | A kind of advertising message searching method and system |
| CN105678550A (en) * | 2014-11-17 | 2016-06-15 | 深圳市腾讯计算机系统有限公司 | Data processing method and device |
| CN105678550B (en) * | 2014-11-17 | 2020-09-08 | 深圳市腾讯计算机系统有限公司 | Data processing method and device |
| TWI676951B (en) * | 2018-08-15 | 2019-11-11 | 中華電信股份有限公司 | System for proactive marketing of related music by single click when listening to the ringback tones and method thereof |
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Open date: 20090722 |