CA2855008C - Targeting advertisements to users of a social networking system based on events - Google Patents

Targeting advertisements to users of a social networking system based on events Download PDF

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Publication number
CA2855008C
CA2855008C CA2855008A CA2855008A CA2855008C CA 2855008 C CA2855008 C CA 2855008C CA 2855008 A CA2855008 A CA 2855008A CA 2855008 A CA2855008 A CA 2855008A CA 2855008 C CA2855008 C CA 2855008C
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user
users
event
social networking
networking system
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Expired - Fee Related
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CA2855008A
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French (fr)
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CA2855008A1 (en
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Giridhar Rajaram
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Meta Platforms Inc
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Facebook Inc
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q10/40
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CA2855008A 2011-11-17 2012-11-08 Targeting advertisements to users of a social networking system based on events Expired - Fee Related CA2855008C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/299,322 US20130132194A1 (en) 2011-11-17 2011-11-17 Targeting advertisements to users of a social networking system based on events
US13/299,322 2011-11-17
PCT/US2012/064189 WO2013074367A2 (en) 2011-11-17 2012-11-08 Targeting advertisements to users of a social networking system based on events

Publications (2)

Publication Number Publication Date
CA2855008A1 CA2855008A1 (en) 2013-05-23
CA2855008C true CA2855008C (en) 2017-06-06

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CA2855008A Expired - Fee Related CA2855008C (en) 2011-11-17 2012-11-08 Targeting advertisements to users of a social networking system based on events

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US (1) US20130132194A1 (enExample)
JP (1) JP6023208B2 (enExample)
KR (1) KR20140094615A (enExample)
AU (1) AU2012339935A1 (enExample)
CA (1) CA2855008C (enExample)
WO (1) WO2013074367A2 (enExample)

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Also Published As

Publication number Publication date
CA2855008A1 (en) 2013-05-23
WO2013074367A2 (en) 2013-05-23
AU2012339935A1 (en) 2014-05-29
KR20140094615A (ko) 2014-07-30
WO2013074367A3 (en) 2014-12-04
JP6023208B2 (ja) 2016-11-09
JP2015509221A (ja) 2015-03-26
US20130132194A1 (en) 2013-05-23

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