CA2742307A1 - Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors - Google Patents

Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors Download PDF

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Publication number
CA2742307A1
CA2742307A1 CA 2742307 CA2742307A CA2742307A1 CA 2742307 A1 CA2742307 A1 CA 2742307A1 CA 2742307 CA2742307 CA 2742307 CA 2742307 A CA2742307 A CA 2742307A CA 2742307 A1 CA2742307 A1 CA 2742307A1
Authority
CA
Canada
Prior art keywords
equation
candidate driver
variable
facility
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA 2742307
Other languages
English (en)
French (fr)
Inventor
David Cavander
Wes Nichols
Dominique Hanssens
Jon Vein
Douglas A. Rae
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Marketshare Partners LLC
Original Assignee
Marketshare Partners LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketshare Partners LLC filed Critical Marketshare Partners LLC
Publication of CA2742307A1 publication Critical patent/CA2742307A1/en
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06315—Needs-based resource requirements planning or analysis
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CA 2742307 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors Abandoned CA2742307A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11051408P 2008-10-31 2008-10-31
US61/110,514 2008-10-31
PCT/US2009/062730 WO2010051433A1 (en) 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors

Publications (1)

Publication Number Publication Date
CA2742307A1 true CA2742307A1 (en) 2010-05-06

Family

ID=42129287

Family Applications (1)

Application Number Title Priority Date Filing Date
CA 2742307 Abandoned CA2742307A1 (en) 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors

Country Status (10)

Country Link
US (3) US8244571B2 (enExample)
EP (1) EP2370919A4 (enExample)
JP (2) JP5677967B2 (enExample)
KR (1) KR20110082597A (enExample)
CN (1) CN102272758A (enExample)
AU (1) AU2009308819A1 (enExample)
BR (1) BRPI0921697A2 (enExample)
CA (1) CA2742307A1 (enExample)
MX (1) MX2011004611A (enExample)
WO (1) WO2010051433A1 (enExample)

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Also Published As

Publication number Publication date
BRPI0921697A2 (pt) 2018-10-09
US8244571B2 (en) 2012-08-14
JP2012507804A (ja) 2012-03-29
EP2370919A1 (en) 2011-10-05
JP5677967B2 (ja) 2015-02-25
MX2011004611A (es) 2011-07-28
US8468045B2 (en) 2013-06-18
US20130332223A1 (en) 2013-12-12
CN102272758A (zh) 2011-12-07
US20120316920A1 (en) 2012-12-13
AU2009308819A1 (en) 2010-05-06
JP6034890B2 (ja) 2016-11-30
KR20110082597A (ko) 2011-07-19
JP2015092392A (ja) 2015-05-14
EP2370919A4 (en) 2014-01-08
US20100145793A1 (en) 2010-06-10
WO2010051433A1 (en) 2010-05-06

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EEER Examination request

Effective date: 20141029

FZDE Discontinued

Effective date: 20200831