BRPI0921697A2 - especificação automatizada, estimativa, descoberta de acionadores causais e elasticidades de resposta de mercado ou fatores de elevação - Google Patents

especificação automatizada, estimativa, descoberta de acionadores causais e elasticidades de resposta de mercado ou fatores de elevação

Info

Publication number
BRPI0921697A2
BRPI0921697A2 BRPI0921697A BRPI0921697A BRPI0921697A2 BR PI0921697 A2 BRPI0921697 A2 BR PI0921697A2 BR PI0921697 A BRPI0921697 A BR PI0921697A BR PI0921697 A BRPI0921697 A BR PI0921697A BR PI0921697 A2 BRPI0921697 A2 BR PI0921697A2
Authority
BR
Brazil
Prior art keywords
causal
triggers
discovery
estimation
market response
Prior art date
Application number
BRPI0921697A
Other languages
English (en)
Portuguese (pt)
Inventor
Cavander David
Hanssens Dominique
Rae Douglas
Vein Jon
Nichols Wes
Original Assignee
Marketshare Partners Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketshare Partners Llc filed Critical Marketshare Partners Llc
Publication of BRPI0921697A2 publication Critical patent/BRPI0921697A2/pt

Links

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0631Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06315Needs-based resource requirements planning or analysis
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/04Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
BRPI0921697A 2008-10-31 2009-10-30 especificação automatizada, estimativa, descoberta de acionadores causais e elasticidades de resposta de mercado ou fatores de elevação BRPI0921697A2 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11051408P 2008-10-31 2008-10-31
PCT/US2009/062730 WO2010051433A1 (en) 2008-10-31 2009-10-30 Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors

Publications (1)

Publication Number Publication Date
BRPI0921697A2 true BRPI0921697A2 (pt) 2018-10-09

Family

ID=42129287

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0921697A BRPI0921697A2 (pt) 2008-10-31 2009-10-30 especificação automatizada, estimativa, descoberta de acionadores causais e elasticidades de resposta de mercado ou fatores de elevação

Country Status (10)

Country Link
US (3) US8244571B2 (enExample)
EP (1) EP2370919A4 (enExample)
JP (2) JP5677967B2 (enExample)
KR (1) KR20110082597A (enExample)
CN (1) CN102272758A (enExample)
AU (1) AU2009308819A1 (enExample)
BR (1) BRPI0921697A2 (enExample)
CA (1) CA2742307A1 (enExample)
MX (1) MX2011004611A (enExample)
WO (1) WO2010051433A1 (enExample)

Families Citing this family (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
MX2009010052A (es) * 2007-03-19 2010-02-17 Marketshare Partners Llc Prescripcion automatica de presupuesto total para comercializacion y ventas de recursos y distribucion a traves de categorias de gasto.
MX2010005912A (es) * 2007-11-29 2010-08-10 Marketshare Partners Llc Presupuesto total de prescripcion automatica para recursos de venta y comerciales y distribucion a traves de categorias de gasto.
US20130035975A1 (en) * 2011-08-05 2013-02-07 David Cavander Cross-media attribution model for allocation of marketing resources
US20090216597A1 (en) * 2008-02-21 2009-08-27 David Cavander Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
MX2011001757A (es) * 2008-08-15 2011-04-28 Marketshare Partners Llc Soporte para decision automatizada para fijar el precio de boletos de entretenimiento.
JP5677967B2 (ja) * 2008-10-31 2015-02-25 マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー 仕様、推定、原因となるドライバの発見及びマーケット反応弾性又はリフト係数の自動化
JP2010191963A (ja) * 2009-02-17 2010-09-02 Accenture Global Services Gmbh インターネット・マーケティング・チャンネルの最適化
CA2760503A1 (en) 2009-02-17 2010-08-26 Accenture Global Services Limited Multichannel digital marketing platform
US8818838B1 (en) 2009-03-12 2014-08-26 Henry Rak Consulting Partners, LLC System and method for efficiently developing a hypothesis regarding the structure of a market
US20100306225A1 (en) * 2009-05-29 2010-12-02 Google Inc. Identifying Terms To Include In Content
US8721432B2 (en) * 2009-05-29 2014-05-13 Wms Gaming, Inc. Managing marketing offers in wagering game networks
US10972805B2 (en) 2009-06-03 2021-04-06 Visible World, Llc Targeting television advertisements based on automatic optimization of demographic information
US20130054351A1 (en) * 2011-07-29 2013-02-28 Peter Krugman User-curated business recommendations
US8825539B2 (en) * 2011-08-26 2014-09-02 Morgan Stanley & Co. Llc Computer-based systems and methods for computing market-adjusted elasticities for accounts
US20130103489A1 (en) * 2011-10-20 2013-04-25 Christina Levins Nicholson Methods, systems and apparatus to monitor a marketing campaign
US20130311235A1 (en) * 2012-05-17 2013-11-21 SiriusDecisions, Inc. Method and system for assessing business-to-business sales and marketing performance data
US20140012625A1 (en) * 2012-07-05 2014-01-09 Tata Consultancy Services Limited Market Positioning System
US20140089083A1 (en) * 2012-09-25 2014-03-27 Xerox Corporation Method and apparatus for an automated marketing campaign coach
US20140136280A1 (en) * 2012-11-15 2014-05-15 Adobe Systems Incorporated Predictive Tool Utilizing Correlations With Unmeasured Factors Influencing Observed Marketing Activities
US20140278622A1 (en) * 2013-03-15 2014-09-18 Marketshare Partners Llc Iterative process for large scale marketing spend optimization
US20150161635A1 (en) * 2013-12-10 2015-06-11 Ebay Inc. Dynamic price elasticity in unstructured marketplace data
US20150186924A1 (en) 2013-12-31 2015-07-02 Anto Chittilappilly Media spend optimization using a cross-channel predictive model
US10558987B2 (en) * 2014-03-12 2020-02-11 Adobe Inc. System identification framework
US20150310481A1 (en) * 2014-04-24 2015-10-29 Go Daddy Operating Company, LLC System and method for management of marketing campaigns
US20150317670A1 (en) * 2014-05-01 2015-11-05 Adobe Systems Incorporated Dynamic marketing resource arbitrage
US10104411B2 (en) 2014-08-04 2018-10-16 Adap.Tv, Inc. Systems and methods for sell-side TV ad optimization
US11157968B2 (en) * 2016-03-03 2021-10-26 Wideorbit Llc Systems, methods and articles to facilitate cross-channel programmatic purchasing of advertising inventory
US10679260B2 (en) * 2016-04-19 2020-06-09 Visual Iq, Inc. Cross-device message touchpoint attribution
US10068188B2 (en) 2016-06-29 2018-09-04 Visual Iq, Inc. Machine learning techniques that identify attribution of small signal stimulus in noisy response channels
US20180204235A1 (en) * 2017-01-19 2018-07-19 Mastercard International Incorporated Methods and systems for evaluation and execution of a control strategy algorithm
US10977670B2 (en) * 2018-01-23 2021-04-13 Mass Minority Inc. Method and system for determining and monitoring brand performance based on paid expenditures
WO2020056284A1 (en) * 2018-09-14 2020-03-19 Walmart Apollo, Llc System and method for a recommendation mechanism regarding store remodels
JP7088474B2 (ja) * 2019-02-25 2022-06-21 日本電信電話株式会社 予測方法及び予測システム

Family Cites Families (64)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5630070A (en) * 1993-08-16 1997-05-13 International Business Machines Corporation Optimization of manufacturing resource planning
US6988076B2 (en) * 1997-05-21 2006-01-17 Khimetrics, Inc. Strategic planning and optimization system
JP2001523866A (ja) * 1997-11-19 2001-11-27 アイ2・テクノロジーズ・インコーポレイテッド コンピュータ実行製品価値決定ツール
US6925442B1 (en) 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
US6567786B1 (en) * 1999-09-16 2003-05-20 International Business Machines Corporation System and method for increasing the effectiveness of customer contact strategies
US7130808B1 (en) * 1999-12-29 2006-10-31 The Product Engine, Inc. Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
JP2004519021A (ja) * 2000-05-19 2004-06-24 マニュジスティックス・アトランタ・インコーポレイテッド 動的値付けシステム
US20020116237A1 (en) * 2000-05-26 2002-08-22 Marc-David Cohen Cross-selling optimizer
US20080097826A1 (en) * 2000-06-05 2008-04-24 Leach Andrew K Demand aggregation for future items contingent upon threshold demand
WO2001097135A2 (en) * 2000-06-09 2001-12-20 Manugistics Atlanta, Inc. Event revenue management system
WO2002037211A2 (en) * 2000-10-30 2002-05-10 Archstone-Smith Operating Trust Lease rent optimizer revenue management system
US7287000B2 (en) * 2000-11-15 2007-10-23 Jda Software Group, Inc. Configurable pricing optimization system
US7062447B1 (en) * 2000-12-20 2006-06-13 Demandtec, Inc. Imputed variable generator
US7302410B1 (en) * 2000-12-22 2007-11-27 Demandtec, Inc. Econometric optimization engine
GB2375630A (en) 2001-02-07 2002-11-20 Unilever Plc Consumer interaction system
US7130811B1 (en) * 2001-05-05 2006-10-31 Demandtec, Inc. Apparatus for merchandise promotion optimization
JP2003006377A (ja) * 2001-06-26 2003-01-10 Intervision Inc 広告効果評価装置および広告効果評価方法
US8417564B2 (en) * 2001-11-13 2013-04-09 Revenue Management Solutions, Inc. Method for allocating advertising resources
US20030093308A1 (en) * 2001-11-13 2003-05-15 Kiefer Nicholas M. Method for allocating advertising resources
US8108249B2 (en) * 2001-12-04 2012-01-31 Kimberly-Clark Worldwide, Inc. Business planner
US20030229536A1 (en) * 2002-03-14 2003-12-11 House Sandra Miller Media planning and buying system and method
US20030187767A1 (en) * 2002-03-29 2003-10-02 Robert Crites Optimal allocation of budget among marketing programs
AU2003237135A1 (en) * 2002-04-30 2003-11-17 Veridiem Inc. Marketing optimization system
US20040230470A1 (en) * 2003-01-30 2004-11-18 Accenture Global Services Gmbh Marketing forecasting tool using econometric modeling
US8560364B2 (en) * 2003-02-14 2013-10-15 Hewlett-Packard Development Company, L.P. Identifying workforce deployment issues
US7379890B2 (en) * 2003-10-17 2008-05-27 Makor Issues And Rights Ltd. System and method for profit maximization in retail industry
US7685011B2 (en) * 2003-10-25 2010-03-23 Wilson Thomas W Method and system for optimizing resource allocation based on cohort times
US7644013B2 (en) * 2003-12-04 2010-01-05 American Express Travel Related Services Company, Inc. System and method for resource optimization
US20050149381A1 (en) * 2003-12-12 2005-07-07 Delta Air Lines, Inc. Method and system for estimating price elasticity of product demand
JP2005182528A (ja) * 2003-12-19 2005-07-07 Tokyo Electric Power Co Inc:The 経済分析装置、経済分析方法、経済分析プログラム、およびこのプログラムを記録した記録媒体
US20050154639A1 (en) * 2004-01-09 2005-07-14 Zetmeir Karl D. Business method and model for integrating social networking into electronic auctions and ecommerce venues.
US7848946B2 (en) * 2004-01-12 2010-12-07 Jda Software Group, Inc. Sales history decomposition
US7580852B2 (en) * 2004-04-15 2009-08-25 Sap Ag System and method for modeling non-stationary time series using a non-parametric demand profile
JPWO2006004131A1 (ja) * 2004-07-05 2008-07-31 株式会社アイ・ピー・ビー 企業評価装置、企業評価プログラム並びに企業評価方法
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US20060047562A1 (en) * 2004-08-31 2006-03-02 Kiefer Ralph K Method and apparatus for planning marketing scenarios
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US20060117303A1 (en) * 2004-11-24 2006-06-01 Gizinski Gerard H Method of simplifying & automating enhanced optimized decision making under uncertainty
EP1869572A4 (en) 2005-02-25 2008-06-18 Digonex Technologies Inc DYNAMIC PRICE FIXING SYSTEM
AU2006227177A1 (en) * 2005-03-22 2006-09-28 Ticketmaster Apparatus and methods for providing queue messaging over a network
JP2006293827A (ja) * 2005-04-13 2006-10-26 Osaka Prefecture Univ 予測におけるパラメータ推定方法、同推定装置、コンピュータプログラム及び記録媒体
US20060277130A1 (en) * 2005-04-25 2006-12-07 The Ticket Reserve, Inc. Methods and apparatus to predict demand for a product or service
CN101198980A (zh) * 2005-05-09 2008-06-11 唐·W·阿丁顿 用于购买和销售事件门票的系统和方法
US7873535B2 (en) * 2005-11-04 2011-01-18 Accenture Global Services Ltd. Method and system for modeling marketing data
US20070112618A1 (en) * 2005-11-09 2007-05-17 Generation 5 Mathematical Technologies Inc. Systems and methods for automatic generation of information
US20070143186A1 (en) * 2005-12-19 2007-06-21 Jeff Apple Systems, apparatuses, methods, and computer program products for optimizing allocation of an advertising budget that maximizes sales and/or profits and enabling advertisers to buy media online
US8082175B2 (en) * 2006-08-24 2011-12-20 Sap Ag System and method for optimization of a promotion plan
US20080109296A1 (en) * 2006-09-08 2008-05-08 Leach Andrew K Contingent rights exchange associated with a social network
JP2008112288A (ja) * 2006-10-30 2008-05-15 Jfe Steel Kk 予測式作成装置、結果予測装置、品質設計装置、予測式作成方法及び製品の製造方法
JP4675308B2 (ja) * 2006-11-01 2011-04-20 トヨタ自動車株式会社 メディアミックス計画の立案支援装置と立案支援方法
US20080133313A1 (en) * 2006-12-04 2008-06-05 Arash Bateni Improved methods and systems for forecasting product demand using price elasticity
US20080270363A1 (en) * 2007-01-26 2008-10-30 Herbert Dennis Hunt Cluster processing of a core information matrix
US20080256011A1 (en) * 2007-01-30 2008-10-16 Rice Daniel M Generalized reduced error logistic
MX2009010052A (es) * 2007-03-19 2010-02-17 Marketshare Partners Llc Prescripcion automatica de presupuesto total para comercializacion y ventas de recursos y distribucion a traves de categorias de gasto.
US7802280B2 (en) * 2007-04-03 2010-09-21 Google Inc. Approving transcoded advertisements in advertisement front end
MX2010005912A (es) 2007-11-29 2010-08-10 Marketshare Partners Llc Presupuesto total de prescripcion automatica para recursos de venta y comerciales y distribucion a traves de categorias de gasto.
US20090216597A1 (en) 2008-02-21 2009-08-27 David Cavander Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
US8126748B2 (en) 2008-02-25 2012-02-28 Tixtrack, Inc. Sports and concert event ticket pricing and visualization system
US20100036700A1 (en) 2008-08-06 2010-02-11 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
WO2010017502A1 (en) 2008-08-08 2010-02-11 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
MX2011001757A (es) 2008-08-15 2011-04-28 Marketshare Partners Llc Soporte para decision automatizada para fijar el precio de boletos de entretenimiento.
WO2010019897A1 (en) 2008-08-15 2010-02-18 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
JP5677967B2 (ja) * 2008-10-31 2015-02-25 マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー 仕様、推定、原因となるドライバの発見及びマーケット反応弾性又はリフト係数の自動化
US20120323634A1 (en) * 2009-07-15 2012-12-20 Organic, Inc. Apparatuses, methods and systems for a media marketing planning and optimization tool

Also Published As

Publication number Publication date
CA2742307A1 (en) 2010-05-06
JP2015092392A (ja) 2015-05-14
JP5677967B2 (ja) 2015-02-25
EP2370919A1 (en) 2011-10-05
JP2012507804A (ja) 2012-03-29
KR20110082597A (ko) 2011-07-19
US8244571B2 (en) 2012-08-14
CN102272758A (zh) 2011-12-07
US8468045B2 (en) 2013-06-18
US20100145793A1 (en) 2010-06-10
MX2011004611A (es) 2011-07-28
WO2010051433A1 (en) 2010-05-06
US20120316920A1 (en) 2012-12-13
EP2370919A4 (en) 2014-01-08
AU2009308819A1 (en) 2010-05-06
US20130332223A1 (en) 2013-12-12
JP6034890B2 (ja) 2016-11-30

Similar Documents

Publication Publication Date Title
BRPI0921697A2 (pt) especificação automatizada, estimativa, descoberta de acionadores causais e elasticidades de resposta de mercado ou fatores de elevação
BR112012000352A2 (pt) tapete ou tapete em placas
BRPI0911611A2 (pt) armadilha de inseto.
BRPI0720328A2 (pt) Composição tensoativa e detergente ou limpador.
BRPI0912855A2 (pt) derivados de indazóis substituídos por fenila ou piridinila
BRPI0915525A2 (pt) detecção de estados hipocinéticos e/ou hipercinéticos
BRPI0911242A2 (pt) conjunto de articulação e/ou mancal
BRPI0906474A2 (pt) Certas entidades químicas, composições e métodos
FI20080640A0 (fi) Hissijärjestelmä
DE602008005259D1 (de) Kupplungsanordnung
EP2284538A4 (en) Biosensor
EP2280284A4 (en) Biosensor
ITMI20090648A1 (it) Sistema di controllo di frizione
EP2305704A4 (en) SPECIFIC LECTIN OF FUCOSE 1 6
BRPI0914098A2 (pt) biosensor
FI20085638A0 (fi) Nostinkokoonpano
BRPI0910108A2 (pt) Composição em suspensão aquosa de pesticida
BR112013015996A2 (pt) enzimas c. bescii termoestáveis
NL2002365A1 (nl) Flow splitter and reaction assembly.
FI20080320A0 (fi) Hissijärjestelmä
BRPI0911578A2 (pt) ensaio de acetaminofeno.
DE112009002706A5 (de) Nasskupplung
DE112007000838A5 (de) Kupplungsscheibeneinrichtung
EP2294975A4 (en) EAR THERMOMETER
IT1397968B1 (it) Composizione pesticida acquosa.

Legal Events

Date Code Title Description
B06F Objections, documents and/or translations needed after an examination request according [chapter 6.6 patent gazette]
B06T Formal requirements before examination [chapter 6.20 patent gazette]
B11T Dismissal: dismissal of application maintained