CA2353384A1 - Systeme de vente de publicite - Google Patents
Systeme de vente de publicite Download PDFInfo
- Publication number
- CA2353384A1 CA2353384A1 CA002353384A CA2353384A CA2353384A1 CA 2353384 A1 CA2353384 A1 CA 2353384A1 CA 002353384 A CA002353384 A CA 002353384A CA 2353384 A CA2353384 A CA 2353384A CA 2353384 A1 CA2353384 A1 CA 2353384A1
- Authority
- CA
- Canada
- Prior art keywords
- advertisement
- consumer
- characterization
- opportunity
- subscriber
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
- 238000012512 characterization method Methods 0.000 claims abstract description 149
- 239000013598 vector Substances 0.000 claims description 107
- 238000000034 method Methods 0.000 claims description 52
- 230000005540 biological transmission Effects 0.000 claims description 10
- 230000000694 effects Effects 0.000 claims description 9
- 238000012545 processing Methods 0.000 claims description 8
- 230000008685 targeting Effects 0.000 claims description 2
- 238000004590 computer program Methods 0.000 claims 8
- 239000000463 material Substances 0.000 abstract description 8
- 230000002596 correlated effect Effects 0.000 abstract description 7
- 239000000047 product Substances 0.000 description 51
- 238000010586 diagram Methods 0.000 description 7
- 238000003780 insertion Methods 0.000 description 7
- 230000037431 insertion Effects 0.000 description 7
- 240000008042 Zea mays Species 0.000 description 5
- 235000005824 Zea mays ssp. parviglumis Nutrition 0.000 description 5
- 235000002017 Zea mays subsp mays Nutrition 0.000 description 5
- 235000005822 corn Nutrition 0.000 description 5
- 230000008569 process Effects 0.000 description 5
- 230000006870 function Effects 0.000 description 4
- 238000012544 monitoring process Methods 0.000 description 4
- 206010010099 Combined immunodeficiency Diseases 0.000 description 3
- 235000015496 breakfast cereal Nutrition 0.000 description 3
- 230000000875 corresponding effect Effects 0.000 description 3
- 238000013515 script Methods 0.000 description 3
- 230000032258 transport Effects 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 2
- 230000008901 benefit Effects 0.000 description 2
- 230000007246 mechanism Effects 0.000 description 2
- 230000008520 organization Effects 0.000 description 2
- MTCPZNVSDFCBBE-UHFFFAOYSA-N 1,3,5-trichloro-2-(2,6-dichlorophenyl)benzene Chemical compound ClC1=CC(Cl)=CC(Cl)=C1C1=C(Cl)C=CC=C1Cl MTCPZNVSDFCBBE-UHFFFAOYSA-N 0.000 description 1
- 239000006227 byproduct Substances 0.000 description 1
- 238000001360 collision-induced dissociation Methods 0.000 description 1
- 239000011159 matrix material Substances 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000010606 normalization Methods 0.000 description 1
- 230000000737 periodic effect Effects 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 230000002250 progressing effect Effects 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 239000011435 rock Substances 0.000 description 1
- 238000010845 search algorithm Methods 0.000 description 1
- 238000012546 transfer Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
L'invention concerne un système de vente de publicité, dans lequel des fournisseurs de contenu/d'opportunités (160) annoncent à tel ou tel publicitaire (144) qu'ils ont l'opportunité de présenter une publicité à un client (100). Le publicitaire (144) transmet une information de caractérisation de publicité qui est établie en corrélation avec le profil du client. D'après les résultats de la corrélation, le publicitaire (144) fait une offre liée à l'opportunité. Une fois l'offre acceptée, la publicité correspondante est livrée au client (100). Le système peut être utilisé avec une série de supports, comme Internet ou la télévision par câble, et avec des publications (par exemple, magazines, périodiques). Le système permet aux clients (100) de recevoir des publicités plus ciblées correspondant à leur style de vie et à leurs intérêts, et il garantit aux publicitaires (144) que leurs publicités seront reçues par le public approprié. En outre, les fournisseurs de contenu/d'opportunités (160) peuvent quant à eux optimiser le revenu tiré des opportunités de publicité.
Applications Claiming Priority (5)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US09/204,888 | 1998-12-03 | ||
| US09/204,888 US7150030B1 (en) | 1998-12-03 | 1998-12-03 | Subscriber characterization system |
| US09/268,520 | 1999-03-12 | ||
| US09/268,520 US6324519B1 (en) | 1999-03-12 | 1999-03-12 | Advertisement auction system |
| PCT/US1999/028629 WO2000033163A2 (fr) | 1998-12-03 | 1999-12-02 | Systeme de vente de publicite |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2353384A1 true CA2353384A1 (fr) | 2000-06-08 |
Family
ID=26899878
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002353384A Abandoned CA2353384A1 (fr) | 1998-12-03 | 1999-12-02 | Systeme de vente de publicite |
Country Status (3)
| Country | Link |
|---|---|
| AU (1) | AU2038600A (fr) |
| CA (1) | CA2353384A1 (fr) |
| WO (1) | WO2000033163A2 (fr) |
Families Citing this family (22)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6993245B1 (en) | 1999-11-18 | 2006-01-31 | Vulcan Patents Llc | Iterative, maximally probable, batch-mode commercial detection for audiovisual content |
| US6968565B1 (en) | 2000-02-25 | 2005-11-22 | Vulcan Patents Llc | Detection of content display observers with prevention of unauthorized access to identification signal |
| US20020062481A1 (en) | 2000-02-25 | 2002-05-23 | Malcolm Slaney | Method and system for selecting advertisements |
| US8910199B2 (en) | 2000-02-25 | 2014-12-09 | Interval Licensing Llc | Targeted television content display |
| KR20000054660A (ko) * | 2000-06-16 | 2000-09-05 | 원철심 | 인터넷에서의 광고위치 경매시스템 및 방법 |
| KR20020010220A (ko) * | 2000-07-27 | 2002-02-04 | 송지용 | 인터넷 싸이트에서의 광고 경매제 |
| DE10039130A1 (de) * | 2000-08-10 | 2002-02-21 | Deutsche Telekom Ag | Versteigerung von Rangfolgen |
| KR20000072460A (ko) * | 2000-09-05 | 2000-12-05 | 천정곤 | 인터넷을 통한 광고 게재 장소의 경매 시스템 |
| US7870053B1 (en) | 2000-09-26 | 2011-01-11 | International Business Machines Corporation | Apparatus and methods for auctioning time and desktop space to product and service suppliers |
| US20020055876A1 (en) * | 2000-11-07 | 2002-05-09 | Thilo Gabler | Method and apparatus for interactive advertising using user responses |
| US20020077891A1 (en) * | 2000-12-15 | 2002-06-20 | Castle Daniel C. | Method and apparatus to maximize advertising revenue |
| JP2002312634A (ja) * | 2001-04-16 | 2002-10-25 | Sony Corp | 放映コンテンツのコマーシャル枠の競売方法および放映コンテンツのコマーシャル枠の競売システムおよび放映コンテンツの自動送出方法および放映コンテンツの自動送出システム |
| KR20030000036A (ko) * | 2001-06-22 | 2003-01-06 | 유종연 | 자율적인 제품 광고와 무료 제품 사용을 이용한 역광고경매 서비스 |
| EP1274026A1 (fr) * | 2001-07-06 | 2003-01-08 | Stichting Mathematisch Centrum | Méthode et système de commercialisation automatisée du contenu d'une surface publicitaire |
| US20030115597A1 (en) * | 2001-12-14 | 2003-06-19 | Koninklijke Philips Electronics N.V. | Micro-auction on television for the selection of commercials |
| US8831987B2 (en) | 2006-12-19 | 2014-09-09 | The Rubicon Project | Managing bids in a real-time auction for advertisements |
| CA2673352A1 (fr) | 2006-12-19 | 2008-06-26 | Fox Interactive Media, Inc. | Encheres pour chaque impression de bandeau publicitaire individuelle |
| KR101588920B1 (ko) | 2009-03-04 | 2016-01-27 | 모아시스 글로벌 코포레이션 | 선택가능한 위치 정보를 제공하는 시스템의 셀 할당 |
| WO2011085252A1 (fr) | 2010-01-08 | 2011-07-14 | Fox Audience Network, Inc | Sécurité de contenu pour la mise aux enchères en temps réel |
| US10475064B2 (en) | 2014-04-04 | 2019-11-12 | Moasis Global Corporation | System and method for optimizing the presentation and delivery of content |
| US11120479B2 (en) | 2016-01-25 | 2021-09-14 | Magnite, Inc. | Platform for programmatic advertising |
| WO2020014712A1 (fr) | 2018-07-13 | 2020-01-16 | Pubwise, LLLP | Plateforme de publicité numérique à optimisation de trajet à la demande |
Family Cites Families (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US5752238A (en) * | 1994-11-03 | 1998-05-12 | Intel Corporation | Consumer-driven electronic information pricing mechanism |
| US5740549A (en) * | 1995-06-12 | 1998-04-14 | Pointcast, Inc. | Information and advertising distribution system and method |
| US5794210A (en) * | 1995-12-11 | 1998-08-11 | Cybergold, Inc. | Attention brokerage |
| US5933811A (en) * | 1996-08-20 | 1999-08-03 | Paul D. Angles | System and method for delivering customized advertisements within interactive communication systems |
| US6285987B1 (en) * | 1997-01-22 | 2001-09-04 | Engage, Inc. | Internet advertising system |
| US5974398A (en) * | 1997-04-11 | 1999-10-26 | At&T Corp. | Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services |
-
1999
- 1999-12-02 WO PCT/US1999/028629 patent/WO2000033163A2/fr active Application Filing
- 1999-12-02 CA CA002353384A patent/CA2353384A1/fr not_active Abandoned
- 1999-12-02 AU AU20386/00A patent/AU2038600A/en not_active Abandoned
Also Published As
| Publication number | Publication date |
|---|---|
| AU2038600A (en) | 2000-06-19 |
| WO2000033163B1 (fr) | 2000-11-09 |
| WO2000033163A3 (fr) | 2000-10-05 |
| WO2000033163A2 (fr) | 2000-06-08 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US6324519B1 (en) | Advertisement auction system | |
| US7062510B1 (en) | Consumer profiling and advertisement selection system | |
| AU768680B2 (en) | Consumer profiling and advertisement selection system | |
| US6560578B2 (en) | Advertisement selection system supporting discretionary target market characteristics | |
| US6216129B1 (en) | Advertisement selection system supporting discretionary target market characteristics | |
| US6298348B1 (en) | Consumer profiling system | |
| CA2353384A1 (fr) | Systeme de vente de publicite | |
| US9117228B1 (en) | Content distribution system and method | |
| US7949565B1 (en) | Privacy-protected advertising system | |
| US7707053B2 (en) | Determining a minimum price | |
| US20110106618A1 (en) | Apparatus and method for targeted advertisement | |
| US20020099564A1 (en) | Method of advertising and conducting electronic commercial transactions through a communication network | |
| US20020111860A1 (en) | Method and system for payment of goods and/or services by the sponsor of an interposed communication on behalf of a consumer | |
| WO2003053039A2 (fr) | Procede et systeme permettant d'effectuer un ciblage de contenu | |
| US9635408B2 (en) | Content distribution system and method | |
| WO2000062184A2 (fr) | Systeme de commerce electronique par incitation | |
| KR20040054026A (ko) | 데이터 네트워크 상에서 스폿 광고를 발주하기 위한 방법및 시스템 | |
| NL1022748C2 (nl) | Werkwijze en inrichting voor het bestellen van een reclamespot via een datanetwerk. | |
| JP2004206324A (ja) | データ・ネットワークを通じて広告スポットを注文する方法とシステム | |
| WO2002101621A1 (fr) | Systeme de publicite de marques | |
| GB2396029A (en) | Provision of targeted media options |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request | ||
| FZDE | Discontinued |