WO2000033163A3 - Systeme de vente de publicite - Google Patents

Systeme de vente de publicite Download PDF

Info

Publication number
WO2000033163A3
WO2000033163A3 PCT/US1999/028629 US9928629W WO0033163A3 WO 2000033163 A3 WO2000033163 A3 WO 2000033163A3 US 9928629 W US9928629 W US 9928629W WO 0033163 A3 WO0033163 A3 WO 0033163A3
Authority
WO
WIPO (PCT)
Prior art keywords
opportunity
advertisement
advertisers
consumer
advertisements
Prior art date
Application number
PCT/US1999/028629
Other languages
English (en)
Other versions
WO2000033163B1 (fr
WO2000033163A2 (fr
Inventor
Charles A Eldering
Original Assignee
Telecom Partners Ltd
Charles A Eldering
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/204,888 external-priority patent/US7150030B1/en
Priority claimed from US09/268,520 external-priority patent/US6324519B1/en
Application filed by Telecom Partners Ltd, Charles A Eldering filed Critical Telecom Partners Ltd
Priority to CA002353384A priority Critical patent/CA2353384A1/fr
Priority to AU20386/00A priority patent/AU2038600A/en
Publication of WO2000033163A2 publication Critical patent/WO2000033163A2/fr
Publication of WO2000033163A3 publication Critical patent/WO2000033163A3/fr
Publication of WO2000033163B1 publication Critical patent/WO2000033163B1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système de vente de publicité, dans lequel des fournisseurs de contenu/d'opportunités (160) annoncent à tel ou tel publicitaire (144) qu'ils ont l'opportunité de présenter une publicité à un client (100). Le publicitaire (144) transmet une information de caractérisation de publicité qui est établie en corrélation avec le profil du client. D'après les résultats de la corrélation, le publicitaire (144) fait une offre liée à l'opportunité. Une fois l'offre acceptée, la publicité correspondante est livrée au client (100). Le système peut être utilisé avec une série de supports, comme Internet ou la télévision par câble, et avec des publications (par exemple, magazines, périodiques). Le système permet aux clients (100) de recevoir des publicités plus ciblées correspondant à leur style de vie et à leurs intérêts, et il garantit aux publicitaires (144) que leurs publicités seront reçues par le public approprié. En outre, les fournisseurs de contenu/d'opportunités (160) peuvent quant à eux optimiser le revenu tiré des opportunités de publicité.
PCT/US1999/028629 1998-12-03 1999-12-02 Systeme de vente de publicite WO2000033163A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA002353384A CA2353384A1 (fr) 1998-12-03 1999-12-02 Systeme de vente de publicite
AU20386/00A AU2038600A (en) 1998-12-03 1999-12-02 Advertisement auction system

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US09/204,888 1998-12-03
US09/204,888 US7150030B1 (en) 1998-12-03 1998-12-03 Subscriber characterization system
US09/268,520 1999-03-12
US09/268,520 US6324519B1 (en) 1999-03-12 1999-03-12 Advertisement auction system

Publications (3)

Publication Number Publication Date
WO2000033163A2 WO2000033163A2 (fr) 2000-06-08
WO2000033163A3 true WO2000033163A3 (fr) 2000-10-05
WO2000033163B1 WO2000033163B1 (fr) 2000-11-09

Family

ID=26899878

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/028629 WO2000033163A2 (fr) 1998-12-03 1999-12-02 Systeme de vente de publicite

Country Status (3)

Country Link
AU (1) AU2038600A (fr)
CA (1) CA2353384A1 (fr)
WO (1) WO2000033163A2 (fr)

Families Citing this family (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993245B1 (en) 1999-11-18 2006-01-31 Vulcan Patents Llc Iterative, maximally probable, batch-mode commercial detection for audiovisual content
US6968565B1 (en) 2000-02-25 2005-11-22 Vulcan Patents Llc Detection of content display observers with prevention of unauthorized access to identification signal
US20020062481A1 (en) 2000-02-25 2002-05-23 Malcolm Slaney Method and system for selecting advertisements
US8910199B2 (en) 2000-02-25 2014-12-09 Interval Licensing Llc Targeted television content display
KR20000054660A (ko) * 2000-06-16 2000-09-05 원철심 인터넷에서의 광고위치 경매시스템 및 방법
KR20020010220A (ko) * 2000-07-27 2002-02-04 송지용 인터넷 싸이트에서의 광고 경매제
DE10039130A1 (de) * 2000-08-10 2002-02-21 Deutsche Telekom Ag Versteigerung von Rangfolgen
KR20000072460A (ko) * 2000-09-05 2000-12-05 천정곤 인터넷을 통한 광고 게재 장소의 경매 시스템
US7870053B1 (en) 2000-09-26 2011-01-11 International Business Machines Corporation Apparatus and methods for auctioning time and desktop space to product and service suppliers
US20020055876A1 (en) * 2000-11-07 2002-05-09 Thilo Gabler Method and apparatus for interactive advertising using user responses
US20020077891A1 (en) * 2000-12-15 2002-06-20 Castle Daniel C. Method and apparatus to maximize advertising revenue
JP2002312634A (ja) * 2001-04-16 2002-10-25 Sony Corp 放映コンテンツのコマーシャル枠の競売方法および放映コンテンツのコマーシャル枠の競売システムおよび放映コンテンツの自動送出方法および放映コンテンツの自動送出システム
KR20030000036A (ko) * 2001-06-22 2003-01-06 유종연 자율적인 제품 광고와 무료 제품 사용을 이용한 역광고경매 서비스
EP1274026A1 (fr) * 2001-07-06 2003-01-08 Stichting Mathematisch Centrum Méthode et système de commercialisation automatisée du contenu d'une surface publicitaire
US20030115597A1 (en) * 2001-12-14 2003-06-19 Koninklijke Philips Electronics N.V. Micro-auction on television for the selection of commercials
US8831987B2 (en) 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
CA2673352A1 (fr) 2006-12-19 2008-06-26 Fox Interactive Media, Inc. Encheres pour chaque impression de bandeau publicitaire individuelle
KR101588920B1 (ko) 2009-03-04 2016-01-27 모아시스 글로벌 코포레이션 선택가능한 위치 정보를 제공하는 시스템의 셀 할당
WO2011085252A1 (fr) 2010-01-08 2011-07-14 Fox Audience Network, Inc Sécurité de contenu pour la mise aux enchères en temps réel
US10475064B2 (en) 2014-04-04 2019-11-12 Moasis Global Corporation System and method for optimizing the presentation and delivery of content
US11120479B2 (en) 2016-01-25 2021-09-14 Magnite, Inc. Platform for programmatic advertising
WO2020014712A1 (fr) 2018-07-13 2020-01-16 Pubwise, LLLP Plateforme de publicité numérique à optimisation de trajet à la demande

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5752238A (en) * 1994-11-03 1998-05-12 Intel Corporation Consumer-driven electronic information pricing mechanism
WO1998034189A1 (fr) * 1997-01-22 1998-08-06 Flycast Communications Corp. Systeme publicitaire sur internet
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5752238A (en) * 1994-11-03 1998-05-12 Intel Corporation Consumer-driven electronic information pricing mechanism
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
WO1998034189A1 (fr) * 1997-01-22 1998-08-06 Flycast Communications Corp. Systeme publicitaire sur internet
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services

Also Published As

Publication number Publication date
AU2038600A (en) 2000-06-19
WO2000033163B1 (fr) 2000-11-09
CA2353384A1 (fr) 2000-06-08
WO2000033163A2 (fr) 2000-06-08

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