AU2038600A - Advertisement auction system - Google Patents

Advertisement auction system

Info

Publication number
AU2038600A
AU2038600A AU20386/00A AU2038600A AU2038600A AU 2038600 A AU2038600 A AU 2038600A AU 20386/00 A AU20386/00 A AU 20386/00A AU 2038600 A AU2038600 A AU 2038600A AU 2038600 A AU2038600 A AU 2038600A
Authority
AU
Australia
Prior art keywords
auction system
advertisement auction
advertisement
auction
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU20386/00A
Inventor
Charles A. Eldering
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Expanse Networks Inc
Original Assignee
TELECOM PARTNERS Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/204,888 external-priority patent/US7150030B1/en
Priority claimed from US09/268,520 external-priority patent/US6324519B1/en
Application filed by TELECOM PARTNERS Ltd filed Critical TELECOM PARTNERS Ltd
Publication of AU2038600A publication Critical patent/AU2038600A/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU20386/00A 1998-12-03 1999-12-02 Advertisement auction system Abandoned AU2038600A (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US09/204,888 US7150030B1 (en) 1998-12-03 1998-12-03 Subscriber characterization system
US09204888 1998-12-03
US09268520 1999-03-12
US09/268,520 US6324519B1 (en) 1999-03-12 1999-03-12 Advertisement auction system
PCT/US1999/028629 WO2000033163A2 (en) 1998-12-03 1999-12-02 Advertisement auction system

Publications (1)

Publication Number Publication Date
AU2038600A true AU2038600A (en) 2000-06-19

Family

ID=26899878

Family Applications (1)

Application Number Title Priority Date Filing Date
AU20386/00A Abandoned AU2038600A (en) 1998-12-03 1999-12-02 Advertisement auction system

Country Status (3)

Country Link
AU (1) AU2038600A (en)
CA (1) CA2353384A1 (en)
WO (1) WO2000033163A2 (en)

Families Citing this family (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993245B1 (en) 1999-11-18 2006-01-31 Vulcan Patents Llc Iterative, maximally probable, batch-mode commercial detection for audiovisual content
US8910199B2 (en) 2000-02-25 2014-12-09 Interval Licensing Llc Targeted television content display
US6968565B1 (en) 2000-02-25 2005-11-22 Vulcan Patents Llc Detection of content display observers with prevention of unauthorized access to identification signal
WO2001063916A1 (en) 2000-02-25 2001-08-30 Interval Research Corporation Method and system for selecting advertisements
KR20000054660A (en) * 2000-06-16 2000-09-05 원철심 auction system and method for advertisement column on the internet
KR20020010220A (en) * 2000-07-27 2002-02-04 송지용 Auction regulation of Advertisement in Internet site
DE10039130A1 (en) * 2000-08-10 2002-02-21 Deutsche Telekom Ag Auctioning of ranks
KR20000072460A (en) * 2000-09-05 2000-12-05 천정곤 The auction system for sites of inserting advertisement through the internet
US7870053B1 (en) 2000-09-26 2011-01-11 International Business Machines Corporation Apparatus and methods for auctioning time and desktop space to product and service suppliers
US20020055876A1 (en) * 2000-11-07 2002-05-09 Thilo Gabler Method and apparatus for interactive advertising using user responses
US20020077891A1 (en) * 2000-12-15 2002-06-20 Castle Daniel C. Method and apparatus to maximize advertising revenue
JP2002312634A (en) * 2001-04-16 2002-10-25 Sony Corp Method and system for auctioning commercial message frame of broadcasting contents, and method and system for automatically sending broadcasting contents out
KR20030000036A (en) * 2001-06-22 2003-01-06 유종연 Inverse Advertisement Auction Service Using Autonomic Goods Advertisement and Free goods
EP1274026A1 (en) * 2001-07-06 2003-01-08 Stichting Mathematisch Centrum Method and system for automated marketing of attention area content
US20030115597A1 (en) * 2001-12-14 2003-06-19 Koninklijke Philips Electronics N.V. Micro-auction on television for the selection of commercials
US8554683B2 (en) 2006-12-19 2013-10-08 Fox Audience Network, Inc. Content security for real-time bidding
US8831987B2 (en) 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
WO2008077078A1 (en) 2006-12-19 2008-06-26 Fox Interactive Media, Inc. Auction for each individual ad impression
CN102342165B (en) 2009-03-04 2013-08-21 莫亚西斯环球公司 Content transfer system, system and method for content allocation provision right
US10475064B2 (en) 2014-04-04 2019-11-12 Moasis Global Corporation System and method for optimizing the presentation and delivery of content
WO2017132087A1 (en) 2016-01-25 2017-08-03 nToggle, Inc. Platform for programmatic advertising
WO2020014712A1 (en) 2018-07-13 2020-01-16 Pubwise, LLLP Digital advertising platform with demand path optimization

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5752238A (en) * 1994-11-03 1998-05-12 Intel Corporation Consumer-driven electronic information pricing mechanism
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US6285987B1 (en) * 1997-01-22 2001-09-04 Engage, Inc. Internet advertising system
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services

Also Published As

Publication number Publication date
WO2000033163A2 (en) 2000-06-08
CA2353384A1 (en) 2000-06-08
WO2000033163A3 (en) 2000-10-05
WO2000033163B1 (en) 2000-11-09

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Legal Events

Date Code Title Description
MK6 Application lapsed section 142(2)(f)/reg. 8.3(3) - pct applic. not entering national phase