KR20020010220A - Auction regulation of Advertisement in Internet site - Google Patents
Auction regulation of Advertisement in Internet site Download PDFInfo
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- KR20020010220A KR20020010220A KR1020000043546A KR20000043546A KR20020010220A KR 20020010220 A KR20020010220 A KR 20020010220A KR 1020000043546 A KR1020000043546 A KR 1020000043546A KR 20000043546 A KR20000043546 A KR 20000043546A KR 20020010220 A KR20020010220 A KR 20020010220A
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Abstract
Description
본 발명은 기업의 홍보를 위한 광고주가 인터넷상에 올려놓을 광고의 효율을 높히기 위해서 광고위치를 선점하는 방법의 한 예로써 경매제를 이용해 선점하는 형식의 시스템이다.The present invention is a system of the form of preemption using an auction system as an example of a method of preempting an advertisement position in order to increase the efficiency of advertisements placed on the Internet by advertisers for corporate promotion.
종래에는 싸이트의 운영자가 선정해준 위치에 베너광고를 이용한 링크(link)를 실행함으로써 광고를 하고자 하는 광고주의 기대에 부흥하지 못하는 경우도 많으며 광고에 대한 신뢰도를 높히기 어려운 것이 사실이다.Conventionally, it is true that it is difficult to revival the expectations of advertisers who want to advertise by executing a link using a banner advertisement at a position selected by the operator of the site, and it is true that it is difficult to increase the reliability of the advertisement.
본 발명은 광고 의뢰를 받는 싸이트로써 광고주의 기대에 부흥하고 광고의 특성을 최대한 끌어내기 위해 광고하고자 하는 위치를 경매제를 사용하여 광고주가 선점권을 가질 수 있도록 배려하였다.The present invention considers an advertiser to have a preemption by using an auction system in order to revive the expectations of the advertiser and to maximize the characteristics of the advertisement as a site receiving an advertisement request.
본 발명은 그 목적에 따라 광고주가 자신들의 광고와 광고하고자 하는 본 싸이트 운영자로 하여금 신뢰를 같게 하며 광고주가 원하는 위치에 광고를 넣을 수 있음으로 광고의 목적에 부합한 최대의 효과를 끌어낼 수 있다.According to the present invention, the advertisers who want to advertise with their advertisements according to the purpose of the present site have the same trust and can put the advertisements in the positions desired by the advertisers, thereby bringing out the maximum effect in accordance with the purpose of the advertisements.
도 1은 대표도로써 인터넷 싸이트에서의 광고 경매제를 실행할 경우 시스템도1 is a representative diagram showing a system when executing an auction system on an Internet site
도 2는 인터넷 싸이트에서 광고 경매제를 실행할 경우 경매 참가자들이 인터넷으로 경매에 참가한 상태도2 is a state in which the auction participants participate in the auction on the Internet when running the advertising auction system on the Internet site
10 : city25h에 광고를 원하는 광고주 또는 업체10: Advertisers or businesses who want to advertise on city25h
20 : city25h 홈페이지20: city25h homepage
30 : city25h 광고 경매제를 위한 페이지30: page for city25h advertising auction festival
40 : city25h에서 경매제를 이용 광고위치를 선점할 권리를 얻은 광고주를 선정하고 광고주가 광고위치를 선점하는 단계40: Selecting an advertiser who has obtained the right to preempt the ad position by using the auction system in city25h, and the advertiser preempts the ad position
50 : 다음주 광고 업체들이 광고위치를 받고 나면 city25h에서 그 결과를 공지하는 단계50: Next week, after the advertisers receive the ad location, city25h announces the result.
60 : 광고 기일이 되어 지난주에 광고 경매에서 각 광고주가 할당받은 광고 위치에 광고를 입주시키는 단계60: Advertisement due date of placing the ad in the ad position assigned to each advertiser last week in the ad auction
70 : city25h에서 광고비용을 청구하는 단계70: billing the advertising fee in city25h
80 : 광고주가 선정한 광고위치80: Ad position selected by advertiser
90 : 광고주가 광고위치를 선점하기 위해 매입가격을 밝히는 곳90: Where the advertiser reveals the purchase price to preempt the ad position
100 : 광고위치를 광고 경매에 참가한 광고주에게 보여주며 최저가 등의 광고 위치의 정보를 제공100: Shows the ad location to the advertisers who participated in the ad auction and provides information on the ad location such as the lowest price.
상기에서 설명한 목적을 달성하기 위해 본 발명을 구체화하기 위한 바람직한 실시 예에 대해 살펴보기로 한다.In order to achieve the object described above will be described a preferred embodiment for embodying the present invention.
하기에서 본 발명을 설명함에 있어, 관련된 기능 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴 수 있다고 판단되는 경우에는 그 상세한 설명은 생략할 것이다.In the following description of the present invention, if it is determined that a detailed description of a related function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.
그리고 후술되는 용어들은 본 발명에서의 기능을 고려하여 설정된 용어들로서 이는 인터넷 운영자의 의도 또는 관례에 따라 달라 질 수 있으므로 그 정의는 본 명세서 전반에 걸친 내용을 토대로 내려져야 할 것이다.The terms to be described below are terms set in consideration of functions in the present invention, which may vary depending on the intention or custom of the Internet operator, and the definitions should be made based on the contents throughout the present specification.
본 발명에 대한 하기의 설명에 앞서, 광고주로부터 의뢰를 받은 광고베너를 시스템 상에 올려놓고 운영하는 인터넷 운영자의 싸이트를 하기에서는 "city25h"라 칭하기로 한다.Prior to the following description of the present invention, a site of an internet operator who runs an advertisement banner requested by an advertiser on a system will be referred to as "city25h" in the following.
즉, 통상적으로 인터넷을 이용하는 이용자가 싸이트를 이용하는데 있어서 광고를 원하는 광고주의 베너광고를 접하게 되는데 이러한 광고가 싸이트 운영자의 마음대로 위치가 정해지는 것이 아니라 광고주의 광고목적을 반영하여 그 위치가 달리 선정될 수 있도록 광고의 질을 높히고 광고주의 만족감을 최대로 배려할 수 있도록 경매로써 광고 위치를 선점할 권리를 주게 되는 것이다.In other words, a user using the Internet generally encounters a banner advertisement of an advertiser who wants an advertisement when using the site, and the position is differently selected to reflect the purpose of the advertisement of the advertiser rather than the position of the advertisement of the site operator. In order to improve the quality of advertisements and to maximize the satisfaction of advertisers, the auction is given the right to preempt the position of advertisements.
경매는 매 주마다 실시되며 이번 주 광고가 광고되는 동안 다음주 광고하고자 하는 업체들은 city25h에 광고를 하기 위해 등록하고 등록된 업체들은 광고위치에 따라 명기된 가격을 시작으로 경매를 실시하게 된다.Auctions are held every week, and during this week's ad, companies that want to advertise next week will register to advertise on city25h, and registered companies will begin auctions starting at the price specified by the location of the ad.
경매가 시작되면 광고주는 광고위치에 따라 자신이 선점하고자 하는 위치를정하고 그 광고위치의 값을 city25h에서 마련한 광고 경매를 위한 페이지에 업체명과 위치, 가격을 업 로드(Up-lode)하면 된다.When the auction starts, the advertiser decides the position he wants to preempt according to the advertisement position and uploads the name, the position, and the price of the company on the page for the advertisement auction prepared in city25h.
경매가 실행되는 기간이 끝나면 city25h는 업 로드된 데이터를 분석하고 가장 높은 가격을 부른 업체에 광고위치를 선점할 권리를 주며 광고업체의 베너광고를 그 위치에 올려주게 된다.At the end of the auction run, city25h analyzes the uploaded data, gives it the right to preempt the ad position for the company with the highest price, and places the advertiser's banner ad in that position.
본 발명이 상기에서 설명한 바에 의해 그 효과는 하기의 내용으로 나타날 수 있다.As the present invention has been described above, the effects can be seen in the following.
광고주는 광고를 가장 많은 사람들이 보는 위치에 놓고 싶기 마련이다. 광고주는 광고를 가장 좋은 위치에 놓기 위해 경매를 하게되고 싸이트의 일정한 페이지 속에서 그 효과를 최대로 볼 수 있는 자리를 선점할 권리를 가지게 된다. 또한 싸이트 운영자들은 광고주로부터 최대한의 가격을 끌어낼 수 있다.Advertisers will want to place their ads in the position most people see. Advertisers are auctioned to place their ads in the best possible position and have the right to preempt the spot on the site to maximize its effectiveness. Site operators can also derive maximum prices from advertisers.
즉 광고를 하는 목적에 부합하고 싸이트 운영자들의 일정한 공간을 좋은 값을 받고 제시할 수 있는 것으로 광고주나 싸이트 운영자 모두에게 매우 유용한 발명임이 명백하다.In other words, it is obvious that this invention is very useful for both advertisers and site operators as it can meet the purpose of advertising and present a certain space for site operators at a good price.
Claims (1)
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KR1020000043546A KR20020010220A (en) | 2000-07-27 | 2000-07-27 | Auction regulation of Advertisement in Internet site |
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KR1020000043546A KR20020010220A (en) | 2000-07-27 | 2000-07-27 | Auction regulation of Advertisement in Internet site |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20020016722A (en) * | 2000-08-26 | 2002-03-06 | 이재천 | Method of advertsement with auction system on website |
KR20020074828A (en) * | 2001-03-22 | 2002-10-04 | 씨티러버 주식회사 | An auction method of advertisement setting position in internet |
KR100804007B1 (en) * | 2006-06-23 | 2008-02-20 | 주식회사 골든오일 | Method for Providing Selective Rightabout Event Place Booth and Program Recording Medium |
Citations (6)
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WO1998034189A1 (en) * | 1997-01-22 | 1998-08-06 | Flycast Communications Corp. | Internet advertising system |
WO2000033163A2 (en) * | 1998-12-03 | 2000-06-08 | Expanse Networks, Inc. | Advertisement auction system |
KR20000036464A (en) * | 2000-03-15 | 2000-07-05 | 이건수 | The system for advertising auction using a internet and method thereof |
KR20000049506A (en) * | 2000-03-31 | 2000-08-05 | 홍인락 | Advertisement auction method of computer network and computer-readable medium which the method is recorded |
KR20010094780A (en) * | 2000-04-06 | 2001-11-03 | 이성율 | Public tender advertising business method on the internet |
KR20020000922A (en) * | 2000-06-22 | 2002-01-09 | 구자홍 | Method and system of internet advertising |
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2000
- 2000-07-27 KR KR1020000043546A patent/KR20020010220A/en not_active Application Discontinuation
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
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WO1998034189A1 (en) * | 1997-01-22 | 1998-08-06 | Flycast Communications Corp. | Internet advertising system |
WO2000033163A2 (en) * | 1998-12-03 | 2000-06-08 | Expanse Networks, Inc. | Advertisement auction system |
KR20000036464A (en) * | 2000-03-15 | 2000-07-05 | 이건수 | The system for advertising auction using a internet and method thereof |
KR20000049506A (en) * | 2000-03-31 | 2000-08-05 | 홍인락 | Advertisement auction method of computer network and computer-readable medium which the method is recorded |
KR20010094780A (en) * | 2000-04-06 | 2001-11-03 | 이성율 | Public tender advertising business method on the internet |
KR20020000922A (en) * | 2000-06-22 | 2002-01-09 | 구자홍 | Method and system of internet advertising |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20020016722A (en) * | 2000-08-26 | 2002-03-06 | 이재천 | Method of advertsement with auction system on website |
KR20020074828A (en) * | 2001-03-22 | 2002-10-04 | 씨티러버 주식회사 | An auction method of advertisement setting position in internet |
KR100804007B1 (en) * | 2006-06-23 | 2008-02-20 | 주식회사 골든오일 | Method for Providing Selective Rightabout Event Place Booth and Program Recording Medium |
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