WO2000062184A2 - Systeme de commerce electronique par incitation - Google Patents

Systeme de commerce electronique par incitation Download PDF

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Publication number
WO2000062184A2
WO2000062184A2 PCT/SG2000/000064 SG0000064W WO0062184A2 WO 2000062184 A2 WO2000062184 A2 WO 2000062184A2 SG 0000064 W SG0000064 W SG 0000064W WO 0062184 A2 WO0062184 A2 WO 0062184A2
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WO
WIPO (PCT)
Prior art keywords
user
incentive
coupon
advertisement
differentiated
Prior art date
Application number
PCT/SG2000/000064
Other languages
English (en)
Other versions
WO2000062184A8 (fr
Inventor
Ede-Phang Ng
Kee-Hock Chua
Chew Soo Alvin Sheng
Tong Tse Young
Original Assignee
Mediaring.Com Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mediaring.Com Limited filed Critical Mediaring.Com Limited
Priority to AU47944/00A priority Critical patent/AU4794400A/en
Publication of WO2000062184A2 publication Critical patent/WO2000062184A2/fr
Publication of WO2000062184A8 publication Critical patent/WO2000062184A8/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to advertisements and incentive schemes, and
  • Offering coupons or incentive programs on-line is one method for trying to encourage
  • the present invention overcomes the limitations in the prior art by providing a system and method for providing and managing an advertising and incentive program used to encourage a user to view an electronic advertisement or to encourage the user to purchase a particular product or service.
  • An incentive may be any item, product, or service, such as a coupon, which is offered in connection with an advertisement and which is used to encourage a user to view the advertisement or purchase the product or service.
  • the system and method of the present invention advantageously manages various incentives for the physical world and the on-line world.
  • the present invention also maintains information, such as purchases habits and interests,
  • the present invention provides a system and method for offering incentives to a user.
  • an incentive such as an electronic coupon
  • the coupon is displayed in an incentive box in an advertising window.
  • the coupon is stored in the user's electronic wallet, or e-wallet.
  • the user may then purchase the advertised product, either on-line or at a retail store, using the coupon.
  • the user may purchase the product on-line and apply the coupon to the online purchase price.
  • the user may purchase the product in the physical world and redeem the coupon on-line.
  • To redeem the coupon 'he user submits a unique identifier for the product, such as a product serial number, to a coupon redemption center. Once the unique identifier for the product is verified, the value of the incentive, for example, the value of the coupon, is stored in the user's e-wallet. The user may then redeem this award by using the
  • a user may
  • the retailer's computer system will then verify and authenticate the
  • the incentive may be given to the user upon checkout at the retailer and the user's e-wallet will be debited in accordance with the coupon redeemed.
  • the present invention provides a system and method for vendors offering their products on-line to provide incentives to customers to purchase their products online.
  • the present invention also provides a simple and efficient system and method for v mdors to keep track of coupons redeemed for particular purchases.
  • v mdors to keep track of coupons redeemed for particular purchases.
  • the present invention maintains a customer profile, such as a user interest summary profile, which keeps track of vital statistics of the customer as well as the
  • the present invention records the purchases or redemptions made by the customer. Additionally, the present invention tracks the items clicked and viewed by the user to compile information regarding a user's interests. Such information can then be used to target subsequent advertisements directed to the customer.
  • a sequence of advertisements and the associated incentives are stored in a user's client software.
  • a user may scroll backward and forward through the sequence of advertisements to view a previously displayed advertisement and click on the incentive online. This advantageously enhances the click through rate of on-line advertisement and provides more returns to the advertisers.
  • a coupon redemption policy may also be implemented in accordance with a vendor's marketing objective. For example, a vendor may limit an incentive to the first 10,000 users for redeeming the coupon. This programmable policy allows a vendor to reach out to all Internet users while still controlling its total cost for the coupon or incentive advertisement program undertaken.
  • the incentive being displayed with an advertisement can be a differentiated incentive and be targeted based on a user's prior purchasing history or based on a user's current purchasing intent.
  • a differentiated incentive may have at least two values to encourage a certain action over another action.
  • a competitors advertisement such as an advertisement from Compaq
  • a competitors advertisement such as one from Compaq, may be displayed with an incentive sufficient to induce the user to reconsider its purchase of the IBM product and click onto the Compaq site to purchase a Compaq product instead.
  • FIG. 1 is a block diagram of a preferred embodiment of a system embodying the principles of the present invention.
  • Figure 2 is an illustration of a user interface for an on-screen internet voice application in accordance with the present invention.
  • Figure 3 is a flow chart of one embodiment of a method for displaying targeted advertising to a user in accordance with the present invention.
  • Figure 4 is a flow chart of a preferred method for displaying targeted advertising in a banner advertisement in accordance with the present invention.
  • Figure 5 is a flow chart of a preferred method for crediting an incentive to a user's account in accordance with the present invention.
  • Figure 6 is a flow chart of another method for crediting an incentive to a user's account in accordance with the present invention.
  • Figure 7 is a flow chart of one embodiment of a method for redeeming an incentive in accordance with the present invention.
  • Figure 8 is a flow chart of another embodiment of a method for redeeming an incentive in accordance with the present invention.
  • FIG. 1 there is ⁇ hown a block diagram of a preferred embodiment of a system 100 embodying the principles of the present invention.
  • the system comprises an internet node 102, coupled to various internet sites over a network, such as the internet 104.
  • an internet site may refer to any computer system, network, server or client, which is coupled to the network 104.
  • the present invention includes such internet sites as an
  • the internet node 102 is preferably a
  • CPU 110 central processing unit
  • memory 112 an input device 114, an output device 116, such as a display, and a communications interface 118.
  • CPU 110 is connected by a bus 120 to memory 112, input device 113, output device 116, and communications interface 118 in conventional manner.
  • CPU 110 is preferably a microprocessor such as an Intel Pentium processor.
  • Internet node 102 preferably includes one or more input devices 114 for receiving input from a user.
  • input device 114 prefer ibly comprises a keyboard and/or mouse type controller, and a microphone.
  • Internet node 102 also includes one or more output devices 116 for presenting information to the user of the computer.
  • output device 116 is preferably a video monitor with audio speakers for displaying images generated by CPU 110.
  • Bus 120 is also coupled to communications interface 118 to facilitate communication between the internet node 102 and other sites coupled to the network 104, such as the Internet Incentive Server 106 or the vendor server 108.
  • the internet node 102 is also coupled to communications interface 118 to facilitate communication between the internet node 102 and other sites coupled to the network 104, such as the Internet Incentive Server 106 or the vendor server 108.
  • the Internet Incentive Server 106 or the vendor server 108.
  • communications interface 118 preferably comprises a netwoi- adapter card including a transceiver that is coupled to a cable or line 122.
  • communications interface 118 may comprise an Ethernet card connected to a coaxial cable line, a twisted pair line or a fiber optic line.
  • Communications interface 118 is responsible for sending, receiving, and storing via communications line 122 the signals sent over the network 104 or within a protected domain of a given network. Communications interface 118 is coupled to bus 120 to provide these signals to CPU 110 and vice versa.
  • CPU 110 under the guidance and control of instructions received from memory 112 and from the user through input device 114, provides signals for sending and receiving data using communications interface 118. The transfer of data between sites is broken down into packets or packages. A packet or package is a unit of data that is routed between an origin and a destination on the Internet or other network.
  • the internet node 102 is coupled to an Internet Incentive Server 106 via the intern -t 104.
  • the Internet Incentive Server 106 is any general purpose digital computer which serves as an "internet host" in accordance with standard internet protocol.
  • the Incentive Server 106 manages the selection and display of advertisements to a user over the internet 104 and manages the display, distribution, and redemption of "incentives" associated with the advertisements.
  • an "incentive" is something which is offered to a user to encourage the user to click on the associated advertisement or to purchase the advertised product or service.
  • Examples of incentives which may be used to encourage a user to click on an advertisement or to purchase an advertised product or service include, but are not limited to, electronic coupons (e-coupons), electronic cash (e-cash), mileage points for an incentive program, free movie tickets, free airline miles, coupons for restaurants, free gifts, free promotions, free trips, or free magazine or newspaper subscriptions.
  • electronic coupons e-coupons
  • electronic cash e-cash
  • Internet Incentive Server 106 preferably comprises a user profile database 126 which keeps track of individual users registered with the Internet Incentive Server 106, an advertising manager 128 which keeps track of and selects advertisements and incentives to be displayed to a user, an incentive manager 130 for keeping track of incentives for an individual user's account, and an incentive redemption manager 132 which manages a user's redemption of an incentive.
  • Internet Incentive Server 106 includes a vendor server interface 134 for communicating with a plurality of Vendor Servers 108.
  • the vendor server interface 134 preferably also includes a computer database identifying interfacing information for accessing one or more Vendor Servers 108 through the interface 134.
  • Each Vendor Server 108 may be communicating with the vendor server interface 134 over a public computer network 104, such as the internet, or may be physically present within the Internet Incentive Server 106.
  • Each Vendor Server 108 is the owner oi a particular advertisement or a series of advertisements and may include a product information database 136 for storing data about
  • the Vendor Server 108 may communicate with the Internet Incentive Server 106 regarding the value of an incentive for a particular advertisement, the redemption of an incentive, and advertising and redempt tiicon specifications. In this way, the Internet Incentive Server 106 can maintain current information for advertisements, incentives, and e-wallets. As new vendors of advertisements and incentives become members of the e-commerce incentive delivery system 100, they can establish Vendor Servers 108 and make their advertisements and incentives available to consumers via the Internet Incentive Server 106.
  • e-mail electronic mall
  • e-merchant electronic merchant
  • parties may then interface their e-mail system software with the Internet Incentive Server 106 and the incentive redemption manager 132 for verification and redemption of a user's incentives, such as coupons.
  • a product or service offered in an advertisement may be purchased from the vendor directly, from a vendor's distributor, or from a vendor's dealer.
  • the user profile database 126 keeps track of individual users registered with the Internet Incentive Server 106.
  • the user profile database 126 may store information on a user's selections and viewing activity with respect to advertisements.
  • the user profile database 126 records the date and time of an advertisement that has been clicked by the user.
  • the user profile database 126 also records the number of times a user has clicked on a particular advertisement.
  • the user profile database 126 may also collect information on specific products or services purchased by the user by obtaining such information from the incentive tedemption manager 132 or from the vendor server 108.
  • the user profile database 126 may also collect information on the URLs requested by the users and searches per-o ⁇ n d by the user, such as member directory search or keyword search, made by the users. After multiple advertisement clicking sessions, purchasing and redemption sessions, URL requests, or search requests, a summary of the user's interest can be obtained and compiled into a user summary interest profile which can then be stored in the user profile database 126.
  • the user summary interest profile
  • the advertising manager 128 keeps track of the advertisements to be displayed to a particular user and the incentives associated with a particular advertisement.
  • the advertising manager 128 preferably includes an advertiser database 140 and an incentive description database 142, such as a coupon description database. Table 1 below illustrates a preferred embodiment of an advertiser database table.
  • the advertiser database table preferably keeps track of the advertiser or vendor i ⁇ en-ification number (AID) for uniquely identifying an advertising vendor, the date of
  • the advertising manager 128 also comprises an incentive description database 142 that keeps track of the various incentives associated with a particular advertisement. For example,
  • the advertising manager 128 may keep track of the e-coupons associated with an advertisement in a coupon description database.
  • Table 2 below illustrates a preferred embodiment of a coupon
  • Product ID references product ID CID
  • Coupon ID references REDEMPTION table column CID CP_DESC Coupon description (can include restrictions place by Advertiser) CP_START_DATE
  • the coupon description database 142 preferably keeps track of information such as the advertiser ED (AID), the product identification number (PED), the unique coupon ID (CID), a
  • the coupon description database 142 may also keep track of the type of coupon.
  • the CID is a unique identifier across all advertisers.
  • the advertising manager 128 may include one incentive description database 142 for storing information for all incentives or it may include several database 142, each database keeping track of a particular type of incentive.
  • the incentive manager 130 keeps track of incentives for an " ndividual user's account.
  • the incentive mananger 130 includes an electronic wallet 144 (hereinafter "e-wallet”) for maintaining information regarding the incentives credited to a user's account, for example, by clicking on a particular advertisement.
  • e-wallet an electronic wallet 144
  • the incentive associated with the advertisement is electronically stored in the user's e-wallet 144.
  • the e-wallet 144 may be viewed at any time by the user.
  • the e-wallet 144 keeps track of information relating to the incentive such as 1) the
  • the e-wallet 144 may also maintain information regarding differentiated coupons having different values for on-line purchases and physical world purchases. Because there may be different types of incentives as described above, the e-wallet 144 may also categorize the various types of incentives by incentive type. In other words, the e-wallet 144 may maintain information for rebates, coupons,
  • the incentive redemption manager 132 keeps track of incentives, such as e-coupons, credited to and redeemed by a particular user.
  • the incentive redemption manager 132 may be located on a separate internet server coupled to the Internet Incentive Server 106 via the internet 104 or the incentive redemption manager 132 may be located at the Internet Incentive Server 106.
  • the incentive redemption manager 132 preferably includes a coupon database table 146 which keeps track of the e-coupons credited to and redeemed by a particular user. Table 3 below illustrates a preferred embodiment of the coupon database table 146.
  • coupon database table 146 preferably keeps track of the unique coupon identifier (CO_CID) for identifying a particular coupon, the shopper reference number (CO_SID), the date
  • the coupon was credited to the user's account (CO_CAPTURED_DATE), the coupon expiration date (CO_EXPIRE_DATE), the number of coupons issued to the user
  • the incentive redemption manager 132 may include one table for storing information for all incentives earned by a user or may include several tables, each table keeping track of a particular type of incentive.
  • an incentive redemption manager 132 may include a coupon database table, an airline mileage table, and a bonus point tracking table.
  • the present invention is not limited to any particular type of table or tables for keeping track of different types of incentives.
  • the internet voice application executes on a diem or user computer and is coupled via a network, preferably an integrated voice and data network, to a server or a computer system or a network.
  • the internet voice application illustrated here is preferably MediaRing Talk by MediaCom
  • the user interface 200 of the intr ⁇ iet voice application preferably comprises three,
  • a first area 202 for displaying infoimation such as the phone
  • the advertising window 206 also includes one or more incentive windows 208 for d i splaying an incentive that is associated with an advertisement.
  • the organization and placement of the areas in the user interface 200 of Figure 2 are merely illustrative and not limited by the present invention, and variations in the placement, size, and shape of the areas would be readily
  • the advertising window 206 may also be displayed on the user interface 200 of an internet voice application even if the user is not using the internet voice application to make a call.
  • the internet voice application allows a user to make an internet telephone call over the network, as is known in the art, to communicate with a recipient.
  • the recipient may be receiving the internet telephone call using, for example, another internet voice application or a telephone.
  • Wh i le the user is using the internet voice application advertisements for various products or services are displayed in advertising window 206.
  • the advertisements may be displayed for any amount of time, for example 20 seconds, while the user is using the internet voice application.
  • a series of different advertisements are preferably displayed in the advertising window 206.
  • the advertising window 206 also includes one or more incentive windows 208 for displaying an incentive that is associated with the advertisement.
  • an "incentive" is something which is offered to the user to encourage the user to click on the associated
  • the incentive which is electronically credited to the user's account.
  • the incentive may be stored in an electronic wallet (hereinafter "e-wallet”) associated with the individual user.
  • e-wallet is described below in more detail with reference to Figures 3 and 4.
  • the incentive window 208 may display a $40.00 electronic rebate (hereinafter "e-rebate”) for the purchase of the displayed product which the user will receive
  • e-rebate electronic rebate
  • the incentive window 208 may display an e-coupon or other incentive scheme for any product or service for encouraging the user to click on the advertisement window or to purchase the advertised product or service.
  • the phrase "click on an advertisement” or “click in the advertising window” can refer to either clicking anywhere in the advertising window 206, clicking on a specified spot in the advertising window 206, or clicking on the incentive window 208, as would be readily apparent to those of skill in the art of web page design.
  • incentives which may be used to encourage a user to click on the advertising window 106 include, but are not limited to, e-cash, mileage points for an incentive program, free movie tickets, free airline miles, coupons for restaurants, free gifts, free promotions, free trips, or free magazine or newspaper subscriptions.
  • incentives include, but are not limited to, e-cash, mileage points for an incentive program, free movie tickets, free airline miles, coupons for restaurants, free gifts, free promotions, free trips, or free magazine or newspaper subscriptions.
  • incentives include, but are not limited to, e-cash, mileage points for an incentive program, free movie tickets, free airline miles, coupons for restaurants, free gifts, free promotions, free trips, or free magazine or newspaper subscriptions.
  • incentives may also be used to encourage a user to purchase a particular product or service.
  • an incentive may be used to encourage a user to purchase the product or service on-line instead of purchasing the product in the physical world.
  • a "differentiated" incentive may be used as an incentive to encourage a user to do one thing over another, such as to purchase a product on-line versus purchasing the product in the physical world.
  • a "differentiated” incentive refers to an incentive which s more than one value.
  • a differentiated coupon may have two different values: one value for purchases made on-line and one value for purchases made in the physical world, in other words, at a retail shop.
  • the value of the coupon is higher for an on-line purchase and lower for a physical world purchase.
  • the user will receive a larger discount
  • differentiated incentive value for a product is that it reduces the conflict between distribution channels used for providing products in the physical world and those for providing products in the virtual or on-line world.
  • the differentiated incentive also facilitates the migration of businesses from the physical, or traditional, distribution system, to an on-line and direct selling model.
  • the advertisements are displayed sequentially to the user.
  • the present invention also allows a user to scroll backward through the advertisements to allow a user to view a previously displayed advertisement. The user may then click on the incentive window 208 for the previously displayed advertisement to claim the incentive associated with the previously displayed ad ⁇ ertisement.
  • the present invention ensures that displayed advertisements and their associated incentives are stored for the user to view at a later time. Additionally, the present invention also allows the user to scroll forward through the sequence of advertisements.
  • the present invention may use the user profile database 126 to deliver targeted promotions for merchandise, service, and content.
  • the present invention may also use information about the history of the user's purchases and click-throughs to target the
  • the present invention may analyze the user profile database 126 and the user's usage of the system to create a summary of the particular user's interests. The resulting summary can then be analyzed by the present invention and used to provide targeted advertisements for specific products and services. More specifically, referring now to Figure 3, there is shown a flow chart of a preferred method for displaying targeted advertisements to a user in accordance with the present invention.
  • the advertiser database 140 stores a plurality of advertisements which may be displayed to the user via the advertising window. For each advertisement, the advertiser database 140 also comprises a target audience profile which indicates the target audience for the advertisement.
  • the advertising manager 128 To target the advertisements displayed to a particular user, the advertising manager 128 first obtains (302) a user interest summary profile of the user from the user profile database 126. The target advertising manager 128 then obtains (304) the target audience profile of the first advertisement in the advertiser database 140. The advertising manager 128 then determines (306) whether there is a match between the user interest summary profile and the target audience profile. If the advertising manager 128 finds a match between the user interest summary profile and the target audience profile for a particular advertisement, the advertising manager 128 may then display (308) the particular advertisement to the user. The advertising manager 128 may then obtain (310) the target audience profile for the next advertisement and repeat the matching process.
  • the advertising manager 128 then obtains (310) the target audience profile of the next advertisement and again determines (306) whether there is a match between the user summary interest profile and the target audience profile.
  • the present invention can provide targeted advertising to a particular user based on information regarding the user's advertisement clicking trail, the user's
  • the advertisements may be displayed in a banner advertisement space in connection with a web page.
  • FIG 4 there is shown a flow chart of a preferred method for displaying targeted advertising in a banner advertisement.
  • the user may be coupled to the Vendor Server 108 and may access (402) the Vendor Server's website using a commercial browser.
  • the browser may then send (404) a cookie to the Vendor Server 108 which contains the user's unique Internet Incentive Server identification number ("user ID").
  • the Vendor Server may then extract (406) the user ID from the cookie and use the user ID to extract (408) the user's interest summary profile from the user profile database 126 on the Internet Incentive Server 106.
  • the Vendor Server 108 then passes (410) the user interest summary profile to the advertising manager 128.
  • the advertising manager 128 selects (412) a targeted advertising by comparing the user interest summary profile with the target audience profile for various advertisements as discussed in detail above with reference to Figure 3.
  • the advertising manager 128 then sends (414) the selected target advertisement and the associated incentive to the Vendor Server 108.
  • the Vendor Server 108 then sends (416) the selected targeted advertisement to the browser for display in the banner advertisement space.
  • the advertising manager 128 displays (502) an advertisement, or a series of advertisements, in the advertising window 206 of the internet voice application.
  • the advertisement will also contain an incentive which is displayed in the incentive window 208 associated with the advertisement.
  • the user may view the advertising window 206 and may click on the advertisement.
  • the advertising mananger 128 records (504) the click event and sends (504) the click event to the incentive manager 130.
  • the incentive manager 130 records (506) the incentive information and updates (506) the user's e-wallet 144.
  • the incentive displayed in the incentive window 108 is "credited to", i.e. stored in the user's e-wallet 144.
  • the incentive manager 130 may then send (508) an electronic mail message to the user indicating that the incentive was credited to the user's e- wallet 144.
  • the user may then view the updated e-wallet 144.
  • the advertising manager 128 also jumps (510) to the advertiser's URL.
  • a default browser such as Microsoft's Internet Explorer or Netscape's Navigator, is launched and a web page with the advertiser's URL is displayed for the user to view.
  • the web page may contain information about the product, how to purchase the product, or about the company in general.
  • FIG. 6 there is shown a flow chart of another method for crediting an incentive to a user's account in accordance with the present invention.
  • the present invention determines (604) whether the user is already registered with the Internet Incentive Server 106. The present invention determines this by examining whether an Internet Incentive Server cookie was sent in. If no Internet Incentive Server cookie was sent in, then the Incentive Internet Server 106 will register (606) the user with the server 106 and issue (606) the user a unique Internet Incentive Server identification number ("user ID"). The system will then submit (608) the user ID, user information, and incentive information to the incentive manager 130.
  • user ID unique Internet Incentive Server identification number
  • the incentive manager 130 will create (610) a new e-wallet 144 for the new user and record the incentive information in the user's e-wallet 144.
  • the advertising manager 128 then issues the cookie contain the user ID to the Vendor Server 108. If an Internet Incentive Server cookie already exists, then the advertising manager 128 extracts (614) the user ID from the cookie and passes (616) it on to the incentive manager 130.
  • the incentive manager 130 retrieves the user's e-wallet by using the user ID and updates (618) the user's e-wallet by crediting the incentive to the user's e-wallet.
  • a user views (702) the advertising window 206 which contains an incentive, such as an e-coupon, in the incentive window 208.
  • the user may then click (704) on the advertising window 206 and receives (704) the e-coupon which is stored ir. the user's e-wallet 144.
  • the user may then purchase (706) the product or service, either on-line or in the physical world. When the user purchases the product or service, the user will receive (706) a unique product identifier.
  • the unique product identifier may be generated by 'he vendor's register scanner upon purchase or the unique product identifier may be a serial number of a product used for the registration of warranty.
  • the unique product identifier is a unique number which is given to the user and which allows an advertising vendor to verify and authenticate the purchase of a product or service.
  • the user may then submit (708) the unique product identifier to a coupon redemption manager 132 which verifies that the user did in fa. t purchase the product.
  • the user's e-wallet 144 is credited (710) with the value of the e-coupon, preferably in the form of e-cash.
  • the user may then redeem the e-cash from the user's e-wallet 144 by contacting the incentive redemption manager 132.
  • the user may elect to have the e-cash transferred electronically from the user's e-wallet 144 to the user's bank account or the user may elect to receive a check for the e-cash amount via standard postal service.
  • One skilled in the art will realize that there are various ways in the art for the user to redeem the e-cash stored in a user's e- wallet and that the present invention is not limited to the specific examples disclosed. For
  • the user when the user purchases a product at a retail store, the user may submit his or her Internet Incentive Server 106 user ED and password to the retailer's . checkout terminal.
  • the retailer's computer system will then verify and authenticate the user ID and password and the redemption request with the Internet Incentive Server 106 or the incentive redemption manager 132. If the coupon is verified and authenticated, the incentive may be given to the user upon checkout at the retailer and the user's e-wallet will be debited in accordance with the coupon redeemed.
  • FIG. 8 there is shown another embodiment of i method for redeeming an incentive in accordance with the present invention.
  • the user may attempt to purchase (802) the advertised product on-line through the advertising vendor's website using an incentive, such as an e-coupon.
  • an incentive such as an e-coupon.
  • the user may want to use the e-coupon which is stored in the user's e-wallet 144 towards the purchase of the product.
  • the user's browser passes (804) a cookie containing the user's unique ID number to the Vendor Server 108.
  • the Vendor Server 108 extracts (806) the user ID
  • the incentive redemption manager 132 verifies (810) the user ID, product purchase information, and the e-coupon redemption information.
  • the incentive redemption manager 132 may then send (812) verification to the Vendor Server 108 that the user does have an e-coupon for the product in the user's e-wallet 144.
  • the Vendor Server 108 may then inform (814) the user that the e-coupon may be used to reduce the user's purchase price.
  • the Vendor Server 108 may send (816) the purchase information to the incentive redemption manager 132 and the incentive manager 130 to update the e-wallet 144 and the coupon database table 146.

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Abstract

L'invention concerne un système et un procédé de mise au point et de gestion d'un programme d'incitation publicitaire destiné à encourager un utilisateur à visualiser une publicité électronique ou à acheter un produit en particulier. Ce système comprend une fenêtre publicitaire affichant une publicité et une fenêtre d'incitation affichant l'incitation associée. L'incitation peut être un article, un produit, ou un service, par exemple un bon d'achat, offert avec la publicité et destiné à encourager un utilisateur à visualiser la publicité ou à acheter le produit. Lorsque l'utilisateur clique sur la fenêtre publicitaire, l'incitation est électroniquement mémorisée dans un portefeuille électronique associé au compte de l'utilisateur. L'utilisateur peut alors utiliser l'incitation pour acheter le produit en ligne ou de manière conventionnelle. La présente invention conserve également des données concernant chaque utilisateur, par exemple ses habitudes d'achat et intérêts. Ces données peuvent alors être utilisées pour cibler les publicités vues par l'utilisateur pour les produits ou services en rapport avec ses habitudes d'achat et intérêts.
PCT/SG2000/000064 1999-04-09 2000-04-03 Systeme de commerce electronique par incitation WO2000062184A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU47944/00A AU4794400A (en) 1999-04-09 2000-04-03 E-commerce incentive delivery system

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US12849499P 1999-04-09 1999-04-09
US60/128,494 1999-04-09
US39832399A 1999-09-16 1999-09-16
US09/398,323 1999-09-16

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Cited By (8)

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FR2817059A1 (fr) * 2000-11-17 2002-05-24 Yu Chen Yang Procede publicitaire comportant une recompense
WO2004012036A2 (fr) * 2002-07-30 2004-02-05 American Online Inc. Selection d'instrument de paiement intelligent
US6735572B2 (en) * 2000-10-30 2004-05-11 Mark Landesmann Buyer-driven targeting of purchasing entities
US20100031163A1 (en) * 2000-10-31 2010-02-04 Tony Espinoza Click-to-add, jot-it-down, and add banner
WO2016048914A1 (fr) * 2014-09-23 2016-03-31 Weinblatt Lee S Système et procédé de distribution d'incitations à l'achat
WO2016130803A1 (fr) * 2015-02-13 2016-08-18 Get Smart Content, Inc. Système et procédé de distribution à optimisation de contenu de segment
US11188949B2 (en) 2010-02-03 2021-11-30 Persona Ip Licensing, Llc Segment content optimization delivery system and method
US11900408B1 (en) * 2021-09-13 2024-02-13 Inmar Clearing, Inc. Promotion processing system for saving a digital promotion to a digital wallet based upon link based image display and related methods

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
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Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6735572B2 (en) * 2000-10-30 2004-05-11 Mark Landesmann Buyer-driven targeting of purchasing entities
US7844489B2 (en) * 2000-10-30 2010-11-30 Buyerleverage Buyer-driven targeting of purchasing entities
US20100031163A1 (en) * 2000-10-31 2010-02-04 Tony Espinoza Click-to-add, jot-it-down, and add banner
US8327275B2 (en) * 2000-10-31 2012-12-04 Facebook, Inc. Click-to-add, jot-it-down, and add banner
FR2817059A1 (fr) * 2000-11-17 2002-05-24 Yu Chen Yang Procede publicitaire comportant une recompense
WO2004012036A2 (fr) * 2002-07-30 2004-02-05 American Online Inc. Selection d'instrument de paiement intelligent
WO2004012036A3 (fr) * 2002-07-30 2004-08-05 American Online Inc Selection d'instrument de paiement intelligent
US8930270B2 (en) 2002-07-30 2015-01-06 Aol Inc. Smart payment instrument selection
US11188949B2 (en) 2010-02-03 2021-11-30 Persona Ip Licensing, Llc Segment content optimization delivery system and method
WO2016048914A1 (fr) * 2014-09-23 2016-03-31 Weinblatt Lee S Système et procédé de distribution d'incitations à l'achat
WO2016130803A1 (fr) * 2015-02-13 2016-08-18 Get Smart Content, Inc. Système et procédé de distribution à optimisation de contenu de segment
US11900408B1 (en) * 2021-09-13 2024-02-13 Inmar Clearing, Inc. Promotion processing system for saving a digital promotion to a digital wallet based upon link based image display and related methods

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WO2000062184A8 (fr) 2001-11-08
AU4794400A (en) 2000-11-14

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