BRPI0418271A - anúncios embutidos em conteúdo distribuìdo - Google Patents

anúncios embutidos em conteúdo distribuìdo

Info

Publication number
BRPI0418271A
BRPI0418271A BRPI0418271-5A BRPI0418271A BRPI0418271A BR PI0418271 A BRPI0418271 A BR PI0418271A BR PI0418271 A BRPI0418271 A BR PI0418271A BR PI0418271 A BRPI0418271 A BR PI0418271A
Authority
BR
Brazil
Prior art keywords
automated
distributed
feed
targeted
targeting
Prior art date
Application number
BRPI0418271-5A
Other languages
English (en)
Inventor
Nelson Minar
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BRPI0418271A publication Critical patent/BRPI0418271A/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

ANúNCIOS EMBUTIDOS EM CONTEúDO DISTRIBUìDO O anuncio alvo incorporando na informação distribuída,por exemplo, rss, formato da apresentação em uma maneira automatizada é descrito. Corresponder ao material distribuído por exemplo, a uma notícia alimenta, procurara resultados ou os registros da correia fotorreceptora,são combinados com a saída de um usuário automatizado do anúncio. um usuário automatizado do anúncio é usado fornecer a palavra chave ou anúncio alvejado baseado índice. O anúncio é incorporado diretamente na distribuição da alimentação, por exemplo, com artigos tornando-se individuais do anúncio dentro de um canal particular da alimentção. Resultar na alimentaçãodistribuída incluíndo o anúncio alvejado ao usuário da extremidade, por exmplo, como um jogo de resultados da busca ou como um registro pedido da correia fotorreceptora. Encaixar do anúncio alvejado em alimentações distribuídas e /ou o usuário que a resposta ao anúncio encaixado é fosse seguido em uma maneira automatizada para o faturamento. O processo automatizado da escolha de objetivos e da inserção permite que o anúncio esteja mantido atual e oportuno quando a alimentação original puder ser consideravelmente mais velha
BRPI0418271-5A 2003-12-31 2004-12-21 anúncios embutidos em conteúdo distribuìdo BRPI0418271A (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/750,361 US20050165615A1 (en) 2003-12-31 2003-12-31 Embedding advertisements in syndicated content
PCT/US2004/043048 WO2005065237A2 (en) 2003-12-31 2004-12-21 Embedding advertisementsin syndicated content

Publications (1)

Publication Number Publication Date
BRPI0418271A true BRPI0418271A (pt) 2007-05-02

Family

ID=34749324

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0418271-5A BRPI0418271A (pt) 2003-12-31 2004-12-21 anúncios embutidos em conteúdo distribuìdo

Country Status (9)

Country Link
US (1) US20050165615A1 (pt)
EP (1) EP1716512A4 (pt)
JP (1) JP4546488B2 (pt)
KR (1) KR100996588B1 (pt)
CN (1) CN101103369A (pt)
AU (1) AU2004311794B8 (pt)
BR (1) BRPI0418271A (pt)
CA (1) CA2552183A1 (pt)
WO (1) WO2005065237A2 (pt)

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US20050165615A1 (en) 2005-07-28
AU2004311794B2 (en) 2008-09-11
EP1716512A4 (en) 2009-09-30
JP2007526554A (ja) 2007-09-13
WO2005065237A2 (en) 2005-07-21
CN101103369A (zh) 2008-01-09
KR100996588B1 (ko) 2010-11-25
KR20060130157A (ko) 2006-12-18
CA2552183A1 (en) 2005-07-21
JP4546488B2 (ja) 2010-09-15

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