BRPI0412768A - melhoramento de anúncio com direcionamento de conteúdo através da utilização de dados coletados sobre o comportamento do usuário - Google Patents

melhoramento de anúncio com direcionamento de conteúdo através da utilização de dados coletados sobre o comportamento do usuário

Info

Publication number
BRPI0412768A
BRPI0412768A BRPI0412768A BRPI0412768A BR PI0412768 A BRPI0412768 A BR PI0412768A BR PI0412768 A BRPI0412768 A BR PI0412768A BR PI0412768 A BRPI0412768 A BR PI0412768A
Authority
BR
Brazil
Prior art keywords
user behavior
content
enhancement
data collected
content targeting
Prior art date
Application number
Other languages
English (en)
Inventor
Yingwei Cui
Alexander Paul Carobus
Deepak Jindal
Stephen Lawrence
Narayanan Shivakumar
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BRPI0412768A publication Critical patent/BRPI0412768A/pt

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

"MELHORAMENTO DE ANúNCIO COM DIRECIONAMENTO DE CONTEúDO ATRAVéS DA UTILIZAçãO DE DADOS COLETADOS SOBRE O COMPORTAMENTO DO USUáRIO". é fornecido um sistema de anúncios com direcionamento de conteúdo com um mecanismo de retro-alimentação do comportamento do usuário (por exemplo, seleção (por clique), conversão, etc.). O desempenho dos anúncios individuais, ou de grupos de anúncios, poderá ser rastreado com base no documento (por exemplo, por URL) e/ou por computador principal ('host') (por exemplo, site da rede ('Web'). O desempenho da função de direcionamento do anúncio também poderá ser rastreado com base no documento, e/ou no computador principal ('host'). Esses dados de retro-alimentação do comportamento do usuário poderão ser processados (por exemplo, agregados) em estruturas de dados úteis. Esses dados de retro-alimentação do comportamento do usuário (brutos ou processados) poderão então ser utilizados em um sistema de anúncios com direcionamento de conteúdo para melhorar a qualidade do anúncio, aprimorar a experiência do usuário, e/ou maximizar a receita.
BRPI0412768 2003-07-22 2004-07-21 melhoramento de anúncio com direcionamento de conteúdo através da utilização de dados coletados sobre o comportamento do usuário BRPI0412768A (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US48932203P 2003-07-22 2003-07-22
US10/649,585 US20050021397A1 (en) 2003-07-22 2003-08-27 Content-targeted advertising using collected user behavior data
PCT/US2004/023164 WO2005010702A2 (en) 2003-07-22 2004-07-21 Improving content-targeted advertising using collected user behavior data

Publications (1)

Publication Number Publication Date
BRPI0412768A true BRPI0412768A (pt) 2006-09-26

Family

ID=34083517

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0412768 BRPI0412768A (pt) 2003-07-22 2004-07-21 melhoramento de anúncio com direcionamento de conteúdo através da utilização de dados coletados sobre o comportamento do usuário

Country Status (9)

Country Link
US (2) US20050021397A1 (pt)
EP (2) EP2299396A1 (pt)
JP (1) JP2006528388A (pt)
KR (1) KR100832729B1 (pt)
CN (1) CN1860496A (pt)
AU (1) AU2004260464B2 (pt)
BR (1) BRPI0412768A (pt)
CA (1) CA2532738A1 (pt)
WO (1) WO2005010702A2 (pt)

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