BR112012025534A2 - ferramenta de panorama de licitação - Google Patents

ferramenta de panorama de licitação

Info

Publication number
BR112012025534A2
BR112012025534A2 BR112012025534A BR112012025534A BR112012025534A2 BR 112012025534 A2 BR112012025534 A2 BR 112012025534A2 BR 112012025534 A BR112012025534 A BR 112012025534A BR 112012025534 A BR112012025534 A BR 112012025534A BR 112012025534 A2 BR112012025534 A2 BR 112012025534A2
Authority
BR
Brazil
Prior art keywords
panorama
bidding
tool
panorama tool
bidding panorama
Prior art date
Application number
BR112012025534A
Other languages
English (en)
Inventor
Arun Ramanujapuram
Prasad V Kulkarni
Sandeep Hejmadi
Subrahmanyam Divakarla
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of BR112012025534A2 publication Critical patent/BR112012025534A2/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
BR112012025534A 2010-05-05 2011-04-29 ferramenta de panorama de licitação BR112012025534A2 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/774,357 US10255608B2 (en) 2010-05-05 2010-05-05 Bid landscape tool
PCT/US2011/034652 WO2011139913A2 (en) 2010-05-05 2011-04-29 Bid landscape tool

Publications (1)

Publication Number Publication Date
BR112012025534A2 true BR112012025534A2 (pt) 2016-06-21

Family

ID=44902546

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112012025534A BR112012025534A2 (pt) 2010-05-05 2011-04-29 ferramenta de panorama de licitação

Country Status (8)

Country Link
US (1) US10255608B2 (pt)
JP (1) JP5589138B2 (pt)
KR (2) KR20150020658A (pt)
CN (1) CN102870133A (pt)
BR (1) BR112012025534A2 (pt)
CA (1) CA2792893A1 (pt)
TW (1) TWI596558B (pt)
WO (1) WO2011139913A2 (pt)

Families Citing this family (27)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
EP2553643A4 (en) 2010-03-31 2014-03-26 Mediamath Inc SYSTEMS AND METHOD FOR INTEGRATING A REQUIRED SIDE PLATFORM
WO2012012342A2 (en) * 2010-07-19 2012-01-26 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
US10482494B2 (en) 2012-06-14 2019-11-19 Lotlinx Canada Manitoba, Inc. Steering distributions for connections from online campaigns of uniquely identifiable objects (UIOs) based on predicted distributions
US10089649B1 (en) 2012-06-14 2018-10-02 Long Tail Ventures, Inc. Advertising of uniquely identifiable objects
US9317487B1 (en) * 2012-06-25 2016-04-19 Google Inc. Expansion of high performing placement criteria
US20150193815A1 (en) * 2012-08-07 2015-07-09 Google Inc. Validating advertisement predictions using advertisement experiments
US20140164137A1 (en) * 2012-12-07 2014-06-12 Facebook, Inc. Pricing system for on-line advertisements
US20140229252A1 (en) * 2013-02-08 2014-08-14 Google Inc. Allocation of content inventory units
US8788338B1 (en) * 2013-07-01 2014-07-22 Yahoo! Inc. Unified marketplace for advertisements and content in an online system
US9460451B2 (en) 2013-07-01 2016-10-04 Yahoo! Inc. Quality scoring system for advertisements and content in an online system
US10134053B2 (en) 2013-11-19 2018-11-20 Excalibur Ip, Llc User engagement-based contextually-dependent automated pricing for non-guaranteed delivery
US20160267589A1 (en) * 2014-01-15 2016-09-15 Yahoo! Inc. Method and System for Managing Online Bidding
WO2016101088A1 (en) * 2014-12-22 2016-06-30 Yahoo! Inc. Systems and methods for ad campaign optimization
US10332194B2 (en) * 2015-04-02 2019-06-25 Ebay Inc. Dynamic generation of user interface elements
MX2018010482A (es) * 2016-03-01 2019-03-28 Lotlinx Canada Manitoba Inc Dirección de distribuciones para conexiones de campañas en línea de objetos identificables de forma única (uios) con base en distribuciones predichas.
JP6407185B2 (ja) * 2016-03-18 2018-10-17 ヤフー株式会社 補正装置、補正方法および補正プログラム
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US20180082329A1 (en) * 2016-09-16 2018-03-22 Facebook, Inc. Evaluating presentation of content items associated with various objectives to users of an online system
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
CN109903085B (zh) * 2019-01-30 2021-10-12 杭州灿八科技有限公司 一种智能展会广告投放及设备
US11468478B2 (en) 2019-04-22 2022-10-11 Consumable, Inc. Real-time video ad evaluation
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
US11410203B1 (en) 2020-11-04 2022-08-09 Amazon Technologies, Inc. Optimized management of online advertising auctions
US11954703B2 (en) 2021-09-08 2024-04-09 Viooh Limited Method for displaying contents and digital display system
CN115131057B (zh) * 2022-05-20 2024-02-06 欧冶工业品股份有限公司 竞争性与非竞争性采购定价策略管理信息处理方法和系统

Family Cites Families (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4005820B2 (ja) * 2002-02-21 2007-11-14 株式会社東芝 電子商品流通システム、電子商品流通方法及びプログラム
US20060026062A1 (en) * 2004-07-30 2006-02-02 Collins Robert J System and method for optimizing advertising marketplace operations
US8412575B2 (en) * 2005-06-30 2013-04-02 Google Inc. Determining and/or managing offers such as bids for advertising
US20070130004A1 (en) * 2005-12-01 2007-06-07 Microsoft Corporation AD campaign optimization
US20070174118A1 (en) 2006-01-24 2007-07-26 Elan Dekel Facilitating client-side management of online advertising information, such as advertising account information
US20080065479A1 (en) * 2006-09-12 2008-03-13 Yahoo! Inc. System and method for optimizing online advertisement auctions by applying linear programming using special ordered sets
US20090132363A1 (en) * 2006-11-30 2009-05-21 Andrew Powell Process enablement and optimization system for web advertising placement and pricing
KR100930787B1 (ko) * 2007-04-04 2009-12-09 엔에이치엔비즈니스플랫폼 주식회사 광고 입찰액 자동 조정 방법 및 시스템
US20080255922A1 (en) * 2007-04-12 2008-10-16 Jon Feldman Preferred cost bidding for online advertising
US8024228B1 (en) * 2007-10-04 2011-09-20 Patrick James Schultz Concealed performance bid
US20090164299A1 (en) * 2007-12-21 2009-06-25 Yahoo! Inc. System for providing a user interface for displaying and creating advertiser defined groups of mobile advertisement campaign information targeted to mobile carriers
US20090199229A1 (en) * 2008-02-05 2009-08-06 Yahoo! Inc. System for providing advertisements across multiple channels
US20090327028A1 (en) * 2008-06-25 2009-12-31 Yahoo! Inc. Systems and Methods for Utilizing Assist Data to Optimize Digital Ads
US20090327083A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Automating on-line advertisement placement optimization
US20110246302A1 (en) 2008-09-18 2011-10-06 Nhn Business Platform Corporation Method and system for providing advertisement using opening bid price

Also Published As

Publication number Publication date
KR20150020658A (ko) 2015-02-26
TWI596558B (zh) 2017-08-21
JP2013528866A (ja) 2013-07-11
WO2011139913A3 (en) 2012-03-29
US10255608B2 (en) 2019-04-09
WO2011139913A2 (en) 2011-11-10
TW201203159A (en) 2012-01-16
CN102870133A (zh) 2013-01-09
JP5589138B2 (ja) 2014-09-10
US20110276389A1 (en) 2011-11-10
KR20130007620A (ko) 2013-01-18
CA2792893A1 (en) 2011-11-10

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Legal Events

Date Code Title Description
B25A Requested transfer of rights approved

Owner name: EXCALIBUR IP, LLC (US)

B06F Objections, documents and/or translations needed after an examination request according art. 34 industrial property law
B08F Application fees: dismissal - article 86 of industrial property law

Free format text: REFERENTE A 8A ANUIDADE.

B08K Lapse as no evidence of payment of the annual fee has been furnished to inpi (acc. art. 87)

Free format text: EM VIRTUDE DO ARQUIVAMENTO PUBLICADO NA RPI 2512 DE 26-02-2019 E CONSIDERANDO AUSENCIA DE MANIFESTACAO DENTRO DOS PRAZOS LEGAIS, INFORMO QUE CABE SER MANTIDO O ARQUIVAMENTO DO PEDIDO DE PATENTE, CONFORME O DISPOSTO NO ARTIGO 12, DA RESOLUCAO 113/2013.