AU2007275806A1 - Advertising opportunity exchange system and method - Google Patents

Advertising opportunity exchange system and method Download PDF

Info

Publication number
AU2007275806A1
AU2007275806A1 AU2007275806A AU2007275806A AU2007275806A1 AU 2007275806 A1 AU2007275806 A1 AU 2007275806A1 AU 2007275806 A AU2007275806 A AU 2007275806A AU 2007275806 A AU2007275806 A AU 2007275806A AU 2007275806 A1 AU2007275806 A1 AU 2007275806A1
Authority
AU
Australia
Prior art keywords
target
advertising
message
opportunity
communicating
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2007275806A
Other languages
English (en)
Other versions
AU2007275806A2 (en
Inventor
Konrad S. Feldman
Paul Sutter
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Quantcast Corp
Original Assignee
Quantcast Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Quantcast Corp filed Critical Quantcast Corp
Publication of AU2007275806A1 publication Critical patent/AU2007275806A1/en
Publication of AU2007275806A2 publication Critical patent/AU2007275806A2/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)
AU2007275806A 2006-07-20 2007-07-13 Advertising opportunity exchange system and method Abandoned AU2007275806A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US49079206A 2006-07-20 2006-07-20
US11/490,792 2006-07-20
PCT/US2007/015983 WO2008010954A2 (fr) 2006-07-20 2007-07-13 Système et procédé d'échange de créneaux publicitaires

Publications (2)

Publication Number Publication Date
AU2007275806A1 true AU2007275806A1 (en) 2008-01-24
AU2007275806A2 AU2007275806A2 (en) 2009-02-19

Family

ID=38957289

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2007275806A Abandoned AU2007275806A1 (en) 2006-07-20 2007-07-13 Advertising opportunity exchange system and method

Country Status (7)

Country Link
EP (1) EP2044564A4 (fr)
JP (1) JP2009545026A (fr)
KR (1) KR20090037892A (fr)
CN (1) CN101490706A (fr)
AU (1) AU2007275806A1 (fr)
CA (1) CA2657925A1 (fr)
WO (1) WO2008010954A2 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120136728A1 (en) * 2010-11-30 2012-05-31 Brightroll, Inc. Networked advertisement exchange
CN110795653A (zh) * 2019-10-15 2020-02-14 连尚（新昌）网络科技有限公司 一种应用展示的方法、设备和计算机存储介质
CN111445290A (zh) * 2020-04-01 2020-07-24 电子科技大学 一种基于社会最大福利的在线广告位拍卖方法

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5717923A (en) * 1994-11-03 1998-02-10 Intel Corporation Method and apparatus for dynamically customizing electronic information to individual end users
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
IL127889A0 (en) * 1998-12-31 1999-10-28 Almondnet Ltd A method for transacting an advertisement transfer
IL133489A0 (en) * 1999-12-13 2001-04-30 Almondnet Inc A descriptive-profile mercantile method

Also Published As

Publication number Publication date
WO2008010954A2 (fr) 2008-01-24
JP2009545026A (ja) 2009-12-17
CA2657925A1 (fr) 2008-01-24
EP2044564A2 (fr) 2009-04-08
KR20090037892A (ko) 2009-04-16
WO2008010954A3 (fr) 2009-04-02
AU2007275806A2 (en) 2009-02-19
CN101490706A (zh) 2009-07-22
EP2044564A4 (fr) 2010-12-22

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Legal Events

Date Code Title Description
DA3 Amendments made section 104

Free format text: THE NATURE OF THE AMENDMENT IS AS SHOWN IN THE STATEMENT(S) FILED 20 JAN 2009

MK1 Application lapsed section 142(2)(a) - no request for examination in relevant period