WO2014199999A1

WO2014199999A1 - Coupon distribution server and program

Info

Publication number: WO2014199999A1
Application number: PCT/JP2014/065387
Authority: WO
Inventors: 培智上西; 光樫田
Original assignee: 株式会社Ｌｅｏｎｉｓ＆Ｃｏ．
Priority date: 2013-06-12
Filing date: 2014-06-10
Publication date: 2014-12-18
Also published as: JPWO2014199999A1; JP5747369B2

Abstract

This electronic ticket distribution server is provided with: an electronic ticket information storage unit that associates and stores information pertaining to electronic tickets distributed to users and information pertaining to transmission reservations for the next electronic ticket to be set when the electronic tickets have been used; a distribution electronic ticket reservation storage unit that stores reservation information associating information, pertaining to an electronic tickets to distribute to users in the future, with the distribution destination and distribution time period; a communication unit that transmits electronic tickets to user terminals on the basis of the reservation information stored by the distribution electronic ticket reservation storage unit, and receives the information of electronic tickets that have been used; and a control unit that refers to the information of electronic tickets that have been used as received by the communication unit and information pertaining to the transmission reservation of the next electronic ticket as stored by the electronic ticket information storage unit pertaining to the electronic tickets that have been used, and stores new reservation information at the distribution electronic ticket reservation storage unit.

Description

Coupon delivery server and program

The present invention relates to a coupon distribution system that distributes a new coupon and guides the next product or service purchase time to a customer who purchased a product or service using a coupon.

Traditionally, sales promotion managers at retail stores and the like have been unable to effectively identify measures to increase their loyalty to their customers by identifying their superior customers. Also, it has been difficult for retailers to take direct action on customers in order to develop new customers into good customers.

For example, a sales promotion person at a retail store or the like thinks that it wants to distribute individual services (preferred coupons, discount coupons, etc.) to its own excellent customers to maintain good customers, and to enclose new customers. Conventionally, customers are extracted from the viewpoints such as high usage frequency and large usage amount among customers purchasing their products and services. Then, distribution of discount tickets and discount tickets to the extracted customers was performed.
Furthermore, in order to automate such extraction and distribution, a coupon voucher issuing method for issuing individual coupon vouchers for each user based on the purchase history of the user has been proposed (see, for example, Patent Document 1). )

JP 2002-31856 A

However, with the above-mentioned method, individual services can be distributed to users who have accumulated purchase histories, but in order to nurture new customers as excellent customers, analysis of huge purchase history data and analysis results Based on the above, it was difficult for retailers to directly act on new customers at appropriate times. Similar problems occur in so-called electronic tickets such as stamp cards and event tickets in addition to coupons. In the following explanation, coupons and tickets issued electronically via the Internet, such as electronically issued coupons, stamp cards, event tickets, etc. are collectively referred to as “electronic tickets”.

Therefore, an object of the present invention is to provide an electronic ticket distribution system that can solve the above-described problems. This object is achieved by a combination of features described in the independent claims. The dependent claims define further advantageous specific examples of the present invention.

In order to achieve the above object, the electronic ticket distribution server according to the first aspect of the present invention provides information on an electronic ticket distributed to a user and the next electronic ticket to be set when the electronic ticket is used. An electronic ticket information storage unit that stores information related to transmission reservations in association with each other, a distribution electronic ticket reservation storage unit that stores reservation information associated with distribution times and distribution destinations of information related to electronic tickets distributed to users in the future, and A communication unit that transmits the electronic ticket to the user terminal based on the reservation information stored in the distribution electronic ticket reservation storage unit and receives information on the used electronic ticket; and a used electronic ticket received by the communication unit Reservation reservation for the next electronic ticket stored in the electronic ticket information storage unit for the information and the used electronic ticket With reference to information about, and a control unit for storing a new reservation information to the distribution electronic ticket reservation storage unit. With such a configuration, when an electronic ticket is used without accumulating usage history, it is possible to make a distribution reservation for the next distribution electronic ticket preset by an electronic ticket planner such as a sales promotion person in charge. The “electronic ticket” is a collective term for electronically issued coupons, stamp cards, event tickets, and the like.

Preferably, in the electronic ticket distribution server of the present invention, the information related to the transmission reservation of the next electronic ticket stored in the electronic ticket information storage unit is from the timing at which the electronic ticket is used until the distribution of the next electronic ticket. Including the period. With such a configuration, a distribution schedule intended by an electronic ticket planner such as a sales promotion person can be made so that the next distribution electronic ticket is distributed at an appropriate timing according to the target of the electronic ticket to be used. it can. The appropriate timing may be set based on, for example, the expiration date or standard consumption of the target product of the electronic ticket.

Preferably, in the electronic ticket distribution server of the present invention, the communication unit receives information on the electronic ticket used from the user terminal. With such a configuration, it is possible to acquire information on the used electronic ticket without using a POS (point of sale) system such as a store where the electronic ticket is used. As a result, it can be used in stores where POS is not deployed. In addition, the electronic ticket distribution server of the present invention can be introduced without changing the existing POS system.

Preferably, the electronic ticket distribution server of the present invention further includes an electronic ticket usage information storage unit that stores information on the used electronic tickets received by the communication unit. With this configuration, the electronic ticket usage history of each user can be accumulated, and the electronic ticket planners such as sales promotion staff can approximate the electronic ticket usage history to the product sales history to conduct promotional activities. Can be used.

To achieve the above object, a program according to the second aspect of the present invention causes a computer to function as the electronic ticket distribution server according to any one of claims 1 to 4.

The outline of the invention of the first era does not list all the necessary features of the present invention, and sub-combinations of these feature groups can also be the invention.

1 is a diagram illustrating a configuration of a coupon distribution system 10. FIG. 2 is a diagram illustrating a configuration of a mobile terminal 20. FIG. 2 is a diagram illustrating a configuration of a server 30. FIG. It is a figure which shows the data structure which stores coupon information. It is a figure which shows the data structure which links | connects a first time distribution coupon and a next time distribution coupon. It is a figure which shows the data structure which stores the coupon information delivered after the 2nd time, and the information of a delivery date. It is a flowchart which shows the procedure which utilizes the coupon delivery system. It is a flowchart which shows the procedure which distributes a coupon using the coupon delivery system.

Hereinafter, a coupon distribution system according to an embodiment of the present invention will be described with reference to the drawings.

[Configuration of Coupon Distribution System 10]
FIG. 1 is a diagram illustrating a configuration of a coupon distribution system 10. The coupon distribution system 10 includes a mobile terminal 20 and a server 30. The portable terminal 20 and the server 30 each execute an application for functioning as a component of the coupon distribution system 10 of the present invention. The portable terminal 20 and the server 30 can communicate via a network such as the Internet.

FIG. 2 is a diagram illustrating a configuration of the mobile terminal 20. The mobile terminal 20 includes an arithmetic device 21 such as a CPU that executes arithmetic processing of an application, a storage device 22 such as a RAM or a hard disk that stores information, a display device 23 such as a display (screen), and processing of the arithmetic device 21. A communication device 24 is provided for transmitting and receiving results and information stored in the storage device 22 via a network such as the Internet or a LAN. Each function (each unit) realized on the computer is executed when an instruction (group) for executing the process is read into the arithmetic unit 21. When the information stored in the storage device 22 is used in the processing, each function reads the corresponding information from the storage device 22 and uses the read information in the processing in the arithmetic device 21 as appropriate.

FIG. 3 is a functional block diagram showing the configuration of the server 30. The server 30 corresponds to the electronic ticket distribution server of the present invention, and includes a communication unit 31, a control unit 32, a coupon use information storage unit 33, a coupon information storage unit 34, and a distribution coupon reservation storage unit 35. These function blocks are obtained by reading and executing an instruction (group) for executing the processing in an arithmetic device such as a CPU, so that the arithmetic device, a storage device such as a RAM or a hard disk for storing information, a network interface It implement | achieves using communication apparatuses, such as.

The communication unit 31 communicates with the mobile terminal 20 under the control of the control unit 32.

In addition, the control unit 32 controls other components in the server 30 according to the program command and executes various processes. Details of the processing and operation of the communication unit 31 and the control unit 32 will be described later along with the operation of the coupon distribution system 10.

The coupon use information storage unit 33 corresponds to the electronic ticket use information storage unit of the present invention. The coupon use information storage unit 33 is received by the communication unit 31 and passed to the control unit 32. The coupon ID and coupon name of the coupon used by the user, the store ID and store name of the store where the coupon was used, and the coupon use date and time. Information such as terminal information for identifying the mobile terminal 20 of the user who uses the coupon is stored. Information relating to the coupon used by the user is received by the communication unit 31 from the user's portable terminal 20 and transferred to the control unit 32, and the control unit 32 writes the coupon usage information storage unit 33. The coupon usage history information for each user accumulated in the coupon usage information storage unit 33 can be used as analysis data for sales promotion.

The coupon information storage unit 34 corresponds to the electronic ticket information storage unit of the present invention. The coupon information storage unit 34 stores information related to a coupon (also simply referred to as “coupon information”) and information related to a coupon distribution reservation to be set when the coupon is used. FIG. 5 schematically shows an example of a data structure for storing information related to coupons in the coupon information storage unit 34. The coupon information storage unit 34 defines coupon identification information for identifying a coupon (ID for identifying a coupon, coupon content, coupon name, etc.), and the next coupon distribution timing calculated from the time of use when the coupon is used. Next coupon distribution timing, coupon available location (store name, ID identifying store, etc.), coupon distribution method (public or private), next coupon related to distribution reservation when the coupon is used Distribution coupon identification information (ID for identifying coupon, coupon content, coupon name, etc.) and the like are stored.

The information on the place where the coupon can be used next time may not be a specific store, for example, information on affiliated stores where coupons can be used. By distributing coupons that can be used at affiliated stores, to users who happen to use a particular store on the go, with coupons that will be distributed next time to use affiliated stores near that user's base (for example, home or work) Can be urged.

There are two ways to distribute coupons: public or private. Coupons for which “public” is set as the coupon distribution method (hereinafter referred to as “public coupons”) are automatically downloaded from the server 30 and displayed at the same time that the application is activated on the user's mobile terminal 20. Anyone can use it anytime. On the other hand, coupons for which “private” is set as the coupon distribution method (hereinafter referred to as “private coupons”) are not displayed because they are not automatically downloaded from the server 30 even when the application is activated. It becomes a coupon distributed only to the portable terminal 20 used after using the coupon linked | related as a next delivery coupon with the said portable terminal 20. FIG.

In addition, the coupon information storage unit 34 may store map information indicating a route from the current location to another affiliated store where the coupon is distributed, a period during which the coupon can be used, and the like. By doing so, the user can be guided to other stores.

The coupon distribution system 10 can automatically distribute a specific coupon at a specific time only to a user who uses the coupon by using the coupon information storage unit 34. It is good to raise the special treatment degree of the coupon content every time the coupon is distributed. By repeating this cycle, there is an advantage that a good customer can enjoy a special treatment service as a specific retail store is used. In addition, for the retail store side, the customer can be actively motivated to repeat the retail store, and an appropriate approach can be taken for the superior customer. In this way, it is possible to bring merit in purchase and sales activities to both customers and retail stores. In addition, the target product of the coupon to be distributed next time does not have to be the same as the product of the coupon used, it may be related products or higher-ranked products, or a set of multiple or multiple types of products It may be a sales coupon. The number of next time delivery coupons associated with one coupon is not limited to one, and a plurality of coupons may be set.

The distribution coupon reservation storage unit 35 corresponds to the distribution electronic ticket reservation storage unit of the present invention. The distribution coupon reservation storage unit 35 stores the contents and date and time of the next distribution coupon information, terminal information to be distributed, and the like.

FIG. 6 shows an example of the data structure of the distribution coupon reservation storage unit 35. The coupon transmission reservation information includes coupon identification information for identifying a coupon (ID for identifying a coupon, coupon content, coupon name, etc.), next coupon distribution date and time, terminal information to be distributed, and the like.

Hereinafter, the operation of the coupon distribution system 10 configured as described above will be described.

[Operation when using coupon]
First, with reference to the flowchart shown in FIG. 7, operation | movement when using the coupon delivered by the coupon delivery system 10 is demonstrated. First, a user starts an application on the portable terminal 20 (step S100). At this time, the mobile terminal 20 downloads an unreceived public coupon from the server 30. The mobile terminal 20 displays the received public coupon and a list of undisclosed coupons distributed in advance from the server 30 on the screen. The user operates the application, designates a coupon to be used, and displays it on the screen (step S102). The user presents the coupon screen and uses the coupon (step S104). As a method of using the coupon when the coupon is used, for example, there is a method in which the user inputs a personal identification number to the mobile terminal 20. In this case, a personal identification number for each coupon is set on the store side, and when using the coupon, the store clerk transmits the personal identification number to the user and the user inputs it to the portable terminal 20. Thereby, information on which terminal used when, where, and which coupon can be transmitted to the server 30. Further, it is possible to prevent an operation in which the user mistakenly uses the coupon. The operation for making the coupon already used may be another method as long as it can identify the user and prevent the user from malfunctioning. At this time, the mobile terminal 20 transmits to the server 30 a notification that the coupon distributed to the mobile terminal 20 by the communication unit 31 has been used (step S106).

In the server 30, the information on the used coupon is received from the portable terminal 20 by the communication unit 31, and the fact that the terminal has used the coupon is written in the coupon usage information storage unit 33 (step S108). Moreover, the control part 32 searches the used coupon information from the coupon information memorize | stored in the coupon information storage part 34 by using the information of the used coupon as a key (step S110). As a search condition for coupon information, a coupon ID of a used coupon may be used. Subsequently, the control unit 32 acquires information (coupon ID, coupon name) relating to the coupon to be distributed next time associated with the information of the used coupon and the distribution timing of the coupon to be distributed next time (step S112). And the control part 32 registers the next delivery date calculated | required from the acquired next delivery coupon information and the acquired delivery timing, and the present date and time in the delivery coupon reservation memory | storage part 35 (step S114). This completes the series of operations when using the coupon (step S116).

[Operation when coupon is distributed]
Next, with reference to FIG. 8, operation | movement when the server 30 delivers a coupon to the portable terminal 20 of each user is demonstrated. The server 30 executes a series of processes shown in FIG. 8 every predetermined time (for example, 1 hour). When the process is started, the control unit 32 matches the distribution date and time of the distribution coupon information stocked in the distribution coupon reservation storage unit 35 with the current date and time (step S200). If there is no match result, the operation relating to distribution is terminated (step S206). On the other hand, when there exists coupon information applicable to the present date, the control part 32 acquires applicable coupon information (step S202). And the control part 32 delivers to the corresponding user's portable terminal 20 via the communication part 31 based on the delivery date and time linked | related with the coupon information which acquired the coupon corresponding to the acquired coupon information, and terminal information. (Step S204). The mobile terminal 20 of each user receives the coupon distributed from the server 30 at the distribution date and time. At this time, the delivery method is preferably delivered by push notification. This is because the push notification can give a sales promotion alert to the user at an appropriate timing. When the alert is raised, the user receives the private coupon by a method such as displaying on the portable terminal 20 that the private coupon has been received. This completes the series of operations related to distribution (step S206).

Next, an example in which the coupon distribution system 10 is applied to sales promotion of a lotion will be described as a specific usage example of the coupon distribution system 10 of the present embodiment.

On June 10, 2013, a coupon usage procedure will be described using a case where a user purchases B lotion using a coupon at an A cosmetic store. A cosmetic store distributes coupons for 10% off B lotion on the app as public coupons. When the user arrives at the A cosmetic store, the procedure shown in FIG. 7 of the flowchart is started. First, an application is activated on the mobile terminal 20 (step S100). And an application is operated and the screen of a coupon is displayed on the portable terminal 20 (step S102). When the user uses the coupon when purchasing the lotion (step S104), information indicating that the user purchased B lotion at the A cosmetic store on June 10, 2013 using the mobile terminal 20 is the server 30. (Step S106). The control unit 32 stores the information in the server 30 (step S108), and searches for next distribution coupon information associated with the used coupon (step S110). When acquiring the next distribution coupon information (S112), the control unit 32 registers the information in the distribution coupon reservation storage unit 35 (step S114). The control unit 32 checks the next coupon distribution date and time set in the distribution coupon reservation storage unit 35 every predetermined time (step S200), and if there is a coupon corresponding to the current date and time (step S202), the coupon Is distributed to the mobile terminal 20 of the user to be distributed (step S204). If there is no coupon corresponding to the current date and time, a series of operations relating to distribution is terminated (step S206). In this example, when B lotion is sold in a capacity for one month, the coupon information is stored so that the next delivery coupon linked to the public coupon for B lotion will be delivered one month after the use of the public coupon. The control unit 32 sets the distribution coupon reservation storage unit 35 to distribute the next coupon on July 10, 2013 according to this. Thereby, the next coupon can be distributed according to the timing when the B cosmetics are about to disappear, and repeat purchase can be promoted.

The coupon distribution system 10 can be used not only for the promotion of the above-mentioned lotion but also for the promotion of various products and services. For example, in a restaurant group that operates restaurants and pubs under a plurality of brands, when a customer uses a public coupon distributed by the coupon distribution system 10 at the pub I at the store, the group's Coupon information can be set so that private coupons for the day from other pubs Y can be distributed, and a second party can be encouraged to be held at pub Y. In addition, when you use a private coupon from the Izakaya store Y on the day, you will be set to deliver a private coupon from the same group's ramen store Z one hour after your visit. You can encourage them to eat shime no ramen at ramen shop Z. In this way, coupons can be distributed at appropriate timing in a chained manner so as to improve the sales of the entire group.

As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

For example, a system similar to the coupon distribution system 10 may be used for issuing and distributing stamp cards and tickets. When used for issuing a stamp card, it is preferable to reserve the issue / distribution of the next stamp card on condition that a predetermined condition (for example, three stamps are pressed) is satisfied. In the case of use for ticket issuance, it is preferable to reserve the issue / distribution of the next ticket on the condition that a certain ticket is used.

As described above, the coupon distribution system of the present invention and the server 30 used therein can be used for sales promotion activities involving coupon distribution.

10 coupon distribution system 20 mobile terminal 30 server

Claims

An electronic ticket information storage unit that stores information related to an electronic ticket to be distributed to a user and information related to a transmission reservation of the next electronic ticket to be set when the electronic ticket is used;
A distribution electronic ticket reservation storage unit that stores reservation information in which information on an electronic ticket to be distributed to users in the future is associated with a distribution time and a distribution destination;
A communication unit that transmits an electronic ticket to a user terminal based on the reservation information stored in the distribution electronic ticket reservation storage unit, and receives information on the used electronic ticket;
With reference to the information on the used electronic ticket received by the communication unit and the information on the transmission reservation of the next electronic ticket stored in the electronic ticket information storage unit regarding the used electronic ticket, the new reservation information A control unit that stores the distribution electronic ticket reservation storage unit,
An electronic ticket distribution server comprising:
The information related to the transmission reservation of the next electronic ticket stored in the electronic ticket information storage unit includes a period from the timing when the electronic ticket is used to the delivery of the next electronic ticket calculated. The electronic ticket distribution server described in 1.
The electronic ticket distribution server according to claim 1 or 2, wherein the communication unit receives information of the used electronic ticket from a user terminal.
The electronic ticket distribution server according to any one of claims 1 to 3, further comprising an electronic ticket usage information storage unit that accumulates information on used electronic tickets received by the communication unit.
A program for causing a computer to function as the electronic ticket distribution server according to any one of claims 1 to 4.