JP7169767B2 - Loyalty building support device - Google Patents

Description

TECHNICAL FIELD The present invention relates to data processing technology, and more particularly to technology for supporting the development of customer loyalty.

Loyalty marketing such as a point program is currently being implemented in many stores in order to foster customer loyalty to the store.

JP 2017-228056 A

Loyalty marketing in the past has typically given points to customers who have paid a price at a store in accordance with the amount of the payment. The inventor thought that there is room for improvement in loyalty marketing in order to effectively foster customer loyalty in restaurants.

The present invention has been made based on the inventor's recognition of the problem described above, and one object thereof is to provide a technique for supporting the development of customer loyalty in restaurants.

In order to solve the above-mentioned problems, a loyalty building support device according to one aspect of the present invention is a device connected to an information terminal held by a customer who uses a restaurant, and the information terminal is configured to store predetermined data in the restaurant. is input, and an acquisition unit that acquires data related to customer orders sent from an information terminal triggered by the input of predetermined data, and sales at restaurants based on the data acquired by the acquisition unit It comprises a generation unit for generating sales promotion data for promotion, and a transmission unit for transmitting the sales promotion data generated by the generation unit to an information terminal.

Another aspect of the present invention is also a loyalty building support device. This device is connected to a plurality of information terminals owned by a plurality of customers who use the restaurant as a group. a plurality of store entry data transmitted from a plurality of information terminals triggered by the above, and acquiring a plurality of store entry data including the ID of each customer; and a plurality of customers indicated by the plurality of store entry data Sales promotion data, which is data for sales promotion to a plurality of customers based on the identification unit for identifying them as the same group and the attribute data on the plurality of customers identified as the same group stored in the storage unit. and a transmission unit for transmitting the sales promotion data generated by the generation unit to a plurality of information terminals.

Yet another aspect of the present invention is also a loyalty building support device. This device is connected to a plurality of information terminals owned by a plurality of customers who use the restaurant as a group. a plurality of store entry data transmitted from a plurality of information terminals triggered by the above, and acquiring a plurality of store entry data including the ID of each customer; and a plurality of customers indicated by the plurality of store entry data An identification unit for identifying the same group, and a privilege giving unit for giving a privilege according to the payment amount of the group to a specific customer among the plurality of customers. The privilege giving unit gives at least a part of the privilege to customers other than the specific customer among the plurality of customers belonging to the group when the data instructing distribution of the privilege is received.

Any combination of the above-described constituent elements and expressions of the present invention converted between methods, systems, programs, recording media storing programs, etc. are also effective as aspects of the present invention.

According to the present invention, it is possible to support the development of customer loyalty in restaurants.

It is a figure which shows the structure of the loyalty program system of 1st Example. 2 is a block diagram showing functional blocks of the mobile terminal of FIG. 1; FIG. 2 is a block diagram showing functional blocks of the loyalty program server of FIG. 1; FIG. 4 is a flow chart showing the operation of the loyalty program system; (a) to (d) of FIG. 5 are diagrams showing examples of application screens displayed on the mobile terminal. FIG. 11 is a block diagram showing functional blocks of a loyalty program server of the second embodiment; 4 is a flow chart showing the operation of the loyalty program system; 4 is a flow chart showing the operation of the loyalty program system; It is a flowchart which shows the operation|movement of the loyalty program system of a modification. It is a figure which shows the structure of the loyalty program system of 4th Example. 11 is a block diagram showing functional blocks of the loyalty program server of FIG. 10; FIG. It is a figure which shows the example of a stamp acquisition status screen.

(First embodiment)
Before describing the configuration of the first embodiment, an outline will be described. Until now, loyalty programs (point rewards using point cards, etc.) in restaurants have only targeted customers who have made a payment (hereinafter also referred to as "accounting customers"). Therefore, it has not been possible to provide benefits or promote sales to customers who eat and drink with accounting customers but do not pay (hereinafter also referred to as "non-accounting customers"). A first embodiment leverages digital stamps and mobile applications to achieve sales promotions to both accounting and non-financing customers.

FIG. 1 shows the configuration of the loyalty program system of the first embodiment. The loyalty program system 10 is an information processing system that implements a restaurant loyalty program. Although one restaurant is drawn in FIG. 1, a plurality of restaurants may be included. In addition, although the restaurant in the embodiment is a restaurant, the technology proposed in the embodiment can be applied to various types of shops that provide foodstuffs and beverages. For example, it can be applied to a karaoke shop, a convenience store with a corner for eating and drinking (eat-in), and the like.

The loyalty program system 10 includes a mobile terminal 12a, a mobile terminal 12b, and a mobile terminal 12c (collectively referred to as “mobile terminals 12”), which are information terminals held by customers, a loyalty program server 14, and a stamp server 16. Prepare. These devices are connected via a communication network 18 including LAN, WAN, Internet, and the like.

The mobile terminal 12 is a smart phone used by an individual who eats food or drinks at a restaurant (that is, a customer who has entered the restaurant). As a modification, the mobile terminal 12 may be a tablet terminal, a feature phone, or the like, or a wearable device such as a smartwatch. The mobile terminal 12a, mobile terminal 12b, and mobile terminal 12c of the embodiment are used by customer A, customer B, and customer C, respectively.

In the first embodiment, when the product (food or drink) ordered by the customer is delivered to the customer's seat, the clerk who delivered the product affixes a digital stamp (also called an electronic stamp) to the customer's portable terminal 12. do. The imprinting of the digital stamp on the mobile terminal 12 includes bringing the digital stamp device into contact with or in close proximity to the touch screen of the mobile terminal 12 .

The stamp server 16 stores data related to digital stamps that can be stamped on the mobile terminal 12 at restaurants. In the embodiment, the stamp server 16 stores stamp coordinates and stamp IDs in association with each other. The stamp coordinates are data indicating the position (geographical position) where the digital stamp is stamped on the mobile terminal 12 . For example, it may be data indicating a position on a map, data indicating a position within a store, or longitude and latitude data.

The stamp server 16 receives the stamp coordinates transmitted from the mobile terminal 12 and transmits to the mobile terminal 12 a stamp ID associated in advance with the stamp coordinates. If the difference between the pre-stored stamp coordinates (first stamp coordinates) and the stamp coordinates (second stamp coordinates) transmitted from the mobile terminal 12 is equal to or less than a predetermined value, the stamp server 16 and the second stamp coordinates match, and the stamp ID associated with the first stamp coordinates may be transmitted to the mobile terminal 12 .

The loyalty program server 14 can also be said to be a loyalty building support device, and executes information processing for building loyalty of accounting customers and non-accounting customers to the restaurant. Details of the functions of the loyalty program server 14 will be described later.

FIG. 2 is a block diagram showing functional blocks of the mobile terminal 12 of FIG. The mobile terminal 12 includes a communication section 20 , a touch screen 22 and a control section 24 . Each block shown in the block diagrams of this specification can be realized by hardware such as a CPU and memory of a computer or by a mechanical device, and by software by a computer program or the like. Here, the functional blocks realized by their cooperation are drawn. It should be understood by those skilled in the art that these functional blocks can be implemented in various ways by combining hardware and software.

The communication unit 20 communicates with an external device according to a predetermined communication protocol. The control unit 24 executes various data processing. The control unit 24 transmits and receives data to and from external devices (the loyalty program server 14 and the stamp server 16 in the embodiment) via the communication unit 20 . The touch screen 22 displays various electronic contents under the control of the controller 24 . The touch screen 22 also accepts operation input by the customer's finger or a predetermined pen, and inputs the operation content to the control unit 24 .

The control unit 24 includes a stamp processing unit 26 , an order data registration unit 28 , a sales promotion data acquisition unit 30 and a display control unit 32 . In an embodiment, these functional blocks are implemented as modules of an application program for a restaurant customer. This application program can also be called a smartphone application, and is hereinafter referred to as a "customer App". For example, a customer App may be installed in the storage of the mobile terminal 12 . The function of each functional block of the control unit 24 may be exhibited by the CPU of the mobile terminal 12 reading the customer App into the main memory and executing it.

In addition, in this embodiment, the customer of the restaurant installs the customer App on his or her mobile terminal 12 . Then, the customer performs membership registration through the screen of the customer App or the like, and registers his or her own attribute information in the loyalty program server 14 . The loyalty program server 14 gives a unique member ID to each customer who has registered as a member.

The stamp processing unit 26 detects that a digital stamp device has been stamped on the touch screen 22, and uses this detection as a trigger to detect the current position of the mobile terminal 12 by a known positioning method. For example, the stamp processing unit 26 may detect the current position of the mobile terminal 12 using a GPS (Global Positioning System) function or a WiFi (registered trademark) positioning function. The stamp processing unit 26 transmits the current position of the mobile terminal 12 to the stamp server 16 as stamp coordinates.

When the stamp ID corresponding to the stamp coordinates is received from the stamp server 16, the order data registration unit 28 transmits the order data regarding the order placed by the customer to the loyalty program server 14. FIG. The order data includes stamp ID, member ID, product ID (for example, unique ID given to the ordered food or drink).

The sales promotion data acquisition unit 30 acquires data for sales promotion in restaurants (hereinafter also referred to as “sales promotion data”) transmitted from the loyalty program server 14 . The sales promotion data includes data of stamps (in other words, points) given to customers in the embodiment. The promotional data may include data indicating various benefits (coupons, advertisements, etc.) given to customers other than stamps. In addition, "stamps" and "points" in the following explanation may be equivalent to electronic money that can be used when purchasing products from the next time onwards, or rankings used in rankings with others It may be a standard for attachment.

The display control unit 32 generates screen data of the customer App and causes the touch screen 22 to display the screen of the customer App (hereinafter also referred to as “application screen”). The display control unit 32 may display an application screen showing the contents of the sales promotion data acquired by the sales promotion data acquisition unit 30, or display an application screen including information on stamps (points) given to the customer. may

FIG. 3 is a block diagram showing functional blocks of the loyalty program server 14 of FIG. The loyalty program server 14 comprises a communication section 40 , a control section 42 and a storage section 44 . The communication unit 40 communicates with an external device according to a predetermined communication protocol. The control unit 42 executes various data processing. The control unit 42 transmits and receives data to and from an external device (mobile terminal 12 in the embodiment) via the communication unit 40 . The storage unit 44 is a storage area that stores data referenced or updated by the control unit 42 .

Storage unit 44 includes store information storage unit 46 and member information storage unit 48 . The restaurant information storage unit 46 stores data relating to restaurants managed by the royalty program server 14 . In the embodiment, the store information storage unit 46 stores a store ID, which is a unique ID for identifying a restaurant, and a stamp ID in association with each other.

The member information storage unit 48 stores data related to customers who have installed the customer App and registered as members (hereinafter also referred to as “member information”). Specifically, the member information storage unit 48 associates and stores a member ID, attribute information (hereinafter also referred to as "member attribute"), order history, and acquired privilege information as member information of each customer. Member attributes include name, date of birth, gender, and address registered by the customer. The order history is data indicating the details of one or more orders placed by a customer at a restaurant, and includes the date and time of the order, the shop ID of the restaurant, the product ID of the ordered product, and the quantity. Acquired privilege information is information relating to privileges acquired by the customer, and includes the number of stamps (number of points) acquired by the customer through the order in the first embodiment.

The control unit 42 includes an order data acquisition unit 52 , an identification unit 54 , an update unit 56 , a sales promotion data generation unit 58 and a sales promotion data provision unit 60 . A computer program implementing the functions of these functional blocks may be installed in the storage unit 44 of the loyalty program server 14 . The function of each functional block of the control unit 42 may be exhibited by the CPU of the royalty program server 14 reading this computer program into the main memory and executing it.

The order data acquisition unit 52 acquires order data transmitted from the mobile terminal 12 . The identification unit 54 identifies the store where the order is placed based on the order data acquired by the order data acquisition unit 52 . For example, the identification unit 54 searches the store information storage unit 46 using the stamp ID included in the order data as a key, and identifies the data of the restaurant associated with the stamp ID, that is, the store ID.

Further, the identification unit 54 identifies the individual customer who placed the order based on the order data acquired by the order data acquisition unit 52 . For example, the identification unit 54 searches the member information storage unit 48 using the member ID included in the order data as a key, and identifies the member information associated with the member ID as the member information of the customer who placed the order.

The update unit 56 updates the member information identified by the identification unit 54 based on the order data, in other words, updates the member information of the customer who sent the order data based on the order data. For example, the updating unit 56 adds a new record indicating the current order to the order history in the member information. In addition, the updating unit 56 increases the number of points (the number of stamps) recorded in the obtained privilege information by the number of points preliminarily associated with the ordered product.

Based on at least one of the member information updated by the update unit 56 (for example, order history, obtained privilege information), the product ID indicated by the order data, and the store ID identified by the identification unit 54, the sales promotion data generation unit 58 Generate promotional data. In the first embodiment, the sales promotion data generation unit 58 generates sales promotion data indicating that points associated with the product ID indicated by the order data (that is, the product to be ordered) have been awarded to the user.

Further, when a plurality of restaurants (stores) implement different loyalty programs, the storage unit 44 may store the contents of the plurality of loyalty programs implemented by the plurality of restaurants. The update unit 56 or the sales promotion data generation unit 58 may determine benefits to be given to the customer based on the loyalty program implemented by the store identified by the store ID identified by the identification unit 54 . The sales promotion data generation unit 58 may also generate sales promotion data indicating benefits determined based on the loyalty program implemented by the store identified by the store ID identified by the identification unit 54 .

The sales promotion data providing unit 60 transmits the sales promotion data generated by the sales promotion data generation unit 58 to the mobile terminal 12, which is the transmission source of the order data. In the first embodiment, the sales promotion data providing unit 60 transmits the sales promotion data as a response (for example, a synchronous response to the order data) to the mobile terminal 12 that transmitted the order data.

The operation of the loyalty program system 10 configured as above will be described.
FIG. 4 is a flow chart showing the operation of the loyalty program system 10. As shown in FIG. In the preceding stage of the process shown in FIG. 4, a customer who has arrived at a table in a restaurant orders a desired dish or drink (hereinafter referred to as "product"). The customer activates the customer App on the portable terminal 12 to display the application screen. A restaurant clerk stamps a digital stamp device on an application screen of a mobile terminal 12 when carrying a product ordered by the customer to the customer's table. In addition, instead of stamping a digital stamp device on the application screen of the mobile terminal 12 by the restaurant clerk, the clerk may present a printed matter or an application screen showing a QR code (registered trademark) containing at least product information. may be presented to the customer, and the customer may acquire the information by reading the QR code with the reading function of the portable terminal 12 or the like.

The stamp processing unit 26 of the mobile terminal 12 detects that the digital stamp has been stamped (S10), and transmits a stamp collation request including stamp coordinates to the stamp server 16 (S12). The stamp server 16 identifies the stamp ID corresponding to the stamp coordinates transmitted from the mobile terminal 12 (S14), and transmits the collation result including the identified stamp ID to the mobile terminal 12 (S16). The order data registration unit 28 of the mobile terminal 12 transmits the order data including the stamp ID, member ID, and product ID to the royalty program server 14 (S18).

The identification unit 54 of the loyalty program server 14 identifies the customer who placed the order based on the order data transmitted from the mobile terminal 12 (S20). The updating unit 56 updates the member information of the customer who has placed the order so as to give a privilege (such as points) to the customer (S22). The sales promotion data generating unit 58 generates sales promotion data indicating that the privilege has been given, and the sales promotion data providing unit 60 transmits the sales promotion data to the portable terminal 12 (S24). The display control unit 32 of the mobile terminal 12 displays the sales promotion data transmitted from the royalty program server 14 on the touch screen 22 (S26).

5A to 5D show examples of application screens displayed on the mobile terminal 12. FIG. As shown in FIGS. 5( a ) and 5 ( b ), when collecting stamps (in other words, points), the customer selects the ordered product (beer, etc.) on the application screen 100 . When a product is selected on the application screen 100 of FIG. 5(b), the screen transitions to FIG. 5(c). The customer presents the application screen 100 shown in FIG.

Thereafter, the processes of S10 to S24 of FIG. 4 are executed, and the application screen 100 of FIG. 5(d) is displayed on the mobile terminal 12 as the process of S26 of FIG. In FIG. 5(d), as sales promotion data, it is displayed that a stamp (point) corresponding to the ordered product has been given. The points shown in FIGS. 5(a) to 5(d) can be given regardless of whether the orderer is an accounting customer or a non-accounting customer.

In conventional loyalty programs, sales promotions are carried out for accounting customers based on POS (Point Of Sale) information at the time of accounting. On the other hand, according to the loyalty program system 10 of the first embodiment, sales promotion can be carried out for all customers, including accounting customers and non-accounting customers, while they are in the store (that is, when they can place further orders). As a result, it is possible to target a larger number of customers and stimulate their desire to purchase when they can order, and to efficiently promote sales of products in restaurants. In addition, when the product is delivered to the customer, the clerk who delivered the product affixes a digital stamp to the mobile terminal 12 of the customer, thereby reliably preventing unauthorized acquisition of points.

The present invention has been described above based on the first embodiment. It should be understood by those skilled in the art that this first embodiment is merely an example, and that various modifications can be made to the combination of each component and each treatment process, and that such modifications are within the scope of the present invention. .

A first modification of the first embodiment will be described. In the above embodiment, the stamp ID is specified based on the stamp coordinates indicating the place (geographical position) where the digital stamp is stamped on the mobile terminal 12 . Alternatively, the stamp ID may be determined based on the contact pattern of the digital stamp device with the touch screen 22 of the mobile terminal 12 .

In this case, the stamp server 16 may associate and store a plurality of stamp IDs and a plurality of contact patterns. The mobile terminal 12 may transmit to the stamp server 16 a verification request including the contact pattern of the digital stamp. The stamp server 16 may transmit the stamp ID associated with the contact pattern transmitted from the mobile terminal 12 to the mobile terminal 12 as a collation result.

A second modification of the first embodiment will be described. In the second modification, a digital stamp for canceling an order (hereinafter referred to as a "cancellation stamp") different from the digital stamp (so to speak, a digital stamp for ordering) of the above embodiment is used to enable correction of the order history. . As described in the first modified example, the stamp server 16 may associate and store the contact pattern of the cancellation stamp and the ID of the cancellation stamp.

When the wrong product is stamped, the customer has the mobile terminal 12 affix a cancellation stamp on the display screen of the wrong product. The stamp processing unit 26 of the mobile terminal 12 transmits the contact pattern of the cancellation stamp to the stamp server 16 and acquires the ID of the cancellation stamp from the stamp server 16 . The order data registration unit 28 of the mobile terminal 12 transmits cancellation data including the stamp ID, member ID, and product ID (product to be deleted from the history to be canceled) to the loyalty program server 14 .

The order data acquisition unit 52 of the loyalty program server 14 acquires the cancellation data transmitted from the mobile terminal 12 . The update unit 56 deletes the record including the product ID indicated by the cancellation data from the order history in the member information of the customer stored in the member information storage unit 48, that is, deletes the product to be canceled. As described above, the sales promotion data generator 58 of the loyalty program server 14 generates sales promotion data to be provided to the customer based on the customer's order history. and provide customers with correct benefits based on correct order history.

In the first embodiment, when a product ordered by a customer at a restaurant arrives at the customer, sales promotion data based on the order content is provided to the customer. As a modified example, predetermined data that triggers the provision of sales promotion data may be input to the customer's mobile terminal 12 in various scenes while using the restaurant, such as when ordering products. A digital stamp may be affixed as follows. Sales promotion data may be provided to the mobile terminal 12 of the customer in various scenes during use of the restaurant. According to this aspect, it is possible to arouse the customer's willingness to buy in various situations while the customer is using the restaurant. Sales promotion data includes customer membership status (e.g., "Gold", "Silver", "Bronze", etc.), customer rankings registered and updated by a predetermined method, and coupon information (e.g., discount coupons, product exchange coupons, etc.). ), privilege information on special dishes not listed on the store menu, event invitation tickets, and the like may be included.

(Second embodiment)
In addition to the functions of the first embodiment, the loyalty program system 10 of the second embodiment identifies a group consisting of a plurality of customers, and provides sales promotion data (privileges, etc.) to each customer belonging to the group. offer.

The configuration of the loyalty program system 10 of the second embodiment is similar to that of the first embodiment, and the configuration of the portable terminal 12 of the second embodiment is also similar to that of the first embodiment. Among the components of the loyalty program system 10 of the second embodiment, those components that are the same as or correspond to the components described in the first embodiment are given the same reference numerals. In the following, repetitive explanations of the contents already explained in the first embodiment will be omitted as appropriate, and differences from the first embodiment will be mainly explained.

A “desktop stamp” in the following description is a digital stamp that is provided for each table where customers are seated and that differs for each table. A plurality of customers who come to the store as a group affix desk stamps on the application screens of their mobile terminals 12. - 特許庁Further, the “staff stamp” is a digital stamp stamped on the application screen of the mobile terminal 12 by the clerk. In the second embodiment, as described in the modification of the first embodiment, the contact pattern of the digital stamp device with respect to the mobile terminal 12 identifies the type of digital stamp (for example, desk stamp or clerk stamp).

FIG. 6 is a block diagram showing functional blocks of the loyalty program server 14 of the second embodiment. The loyalty program server 14 further comprises a group information storage unit 50 in addition to the configuration of the first embodiment. The group information storage unit 50 stores information relating to each of one or more groups, and in the second embodiment, associates and stores the ID of each group with the member IDs of a plurality of customers belonging to each group. .

A plurality of mobile terminals 12 of a plurality of customers transmit store entry data including date and time of stamping, ID of the desk stamp, and member ID to a royalty program server 14 when the desk stamp is stamped on the application screen. The order data acquisition unit 52 of the loyalty program server 14 acquires a plurality of store entry data transmitted from the plurality of mobile terminals 12 .

The identification unit 54 of the loyalty program server 14 is when a plurality of store entry data satisfies a predetermined condition. A plurality of customers indicated by the store entry data are identified as being in the same group. Specifically, when the IDs of the desk stamps indicated by the plurality of store entry data match and the stamping dates and times match or substantially match, the identification unit 54 Identify customers as belonging to the same group. The fact that the date and time of stamping substantially match may be that the difference in date and time of stamping is within a predetermined time (such as a difference of 5 minutes or less).

In addition to identifying only a plurality of customers who enter the store at the same time as belonging to the same group, for example, even after the group identification processing is completed, a certain number of customers corresponding to the group The member ID of the customer who newly entered the store may be associated with the ID of the group and stored by the customer who is given the number or the predetermined authority to approve it on the application screen. . By doing so, it is possible to appropriately manage the information of the customers of the same group who came to the store later and use them as targets for special offers and sales promotions.

The updating unit 56 of the loyalty program server 14 assigns the group ID (group ID) identified by the identifying unit 54, and associates the member IDs of the multiple customers identified as belonging to the group with the group ID. and store it in the group information storage unit 50.

The sales promotion data generation unit 58 of the loyalty program server 14 identifies multiple customers as the same group by the identification unit 54. Generate promotional data for promotion to customers. The sales promotion data providing unit 60 transmits sales promotion data for a plurality of customers to a plurality of portable terminals 12 owned by a plurality of customers. Information on products to be recommended to a group of customers is set in the sales promotion data here.

Recommendation rules may be stored in the storage unit 44 of the loyalty program server 14 as a configuration for implementing product recommendations. The recommendation rule may be a set of associations between attributes of group members and recommended content. The sales promotion data generation unit 58 may generate sales promotion data according to the attributes of the constituent members of the group and the recommendation rules.

For example, the recommendation rule may specify that (1) in the case of a group of men and women in their 20s and 30s, limited beer is recommended to men, and limited liqueur is recommended to women. In addition, the recommendation rules are different for (2) the group of women in their 20s and 30s, (3) the group of men in their 40s and 50s, and (4) the group of superiors and subordinates. The contents may be specified. For example, if a four-person group consists of two men in their thirties and two women in their twenties, the sales promotion data generation unit 58 generates sales promotion data recommending limited-edition beer as sales promotion data for two men. , sales promotion data for recommending a limited liqueur may be generated as sales promotion data for two women.

In addition, in the second embodiment, when the group is using the restaurant, when the product ordered by the group is delivered, or when the group places an order, one specific customer in the group (hereinafter referred to as A clerk stamp is affixed to the mobile terminal 12 of the customer (referred to as a "specific customer"). This portable terminal 12 transmits the order data to the stamp server 16 as in the first embodiment.

The order data acquisition unit 52 of the loyalty program server 14 acquires the order data transmitted from the mobile terminal 12 of the specific customer. The identification unit 54 refers to the group information storage unit 50 and identifies other member IDs belonging to the same group as the member ID indicated by the order data, thereby identifying one or more other members belonging to the same group as the specific customer. customers (hereinafter referred to as "group members").

The sales promotion data generation unit 58 generates sales promotion data for a specific customer who is the source of the order data, as in the first embodiment. The sales promotion data generation unit 58 further generates sales promotion data for the group members according to the product ID indicated by the order data, the member information of the group members, the order history, and the privilege acquisition information.

The sales promotion data providing unit 60 transmits the sales promotion data to the mobile terminals 12 of the specific customers and to the mobile terminals 12 of the group members. For example, the sales promotion data providing unit 60 may transmit the sales promotion data to the mobile terminals 12 of the group members by a known push notification.

The operation of the loyalty program system 10 configured as above will be described.
FIG. 7 is a flow chart showing the operation of the loyalty program system 10. As shown in FIG. In the previous stage of the processing shown in FIG. 7, a plurality of customers (customer A, customer B, and customer C in FIG. 1 here) who visited the restaurant as a group and sat down at the table Start the App and stamp the desk stamp on the app screen. The processes of S30, S32, and S38 in FIG. 7 are executed by the mobile terminal 12a, the mobile terminal 12b, and the mobile terminal 12c, respectively.

The stamp processing unit 26 of the mobile terminal 12 detects that the desk stamp has been stamped (S30), and transmits a stamp collation request including the contact pattern of the desk stamp to the stamp server 16 (S32). The stamp server 16 identifies the ID of the desk stamp associated with the contact pattern of the desk stamp (S34), and transmits the verification result including the ID of the desk stamp to the mobile terminal 12 (S36).

The order data registration unit 28 of the mobile terminal 12 transmits the stamp data including the stamp date and time, the desktop stamp ID, and the member ID to the royalty program server 14 (S38). The identification unit 54 of the loyalty program server 14 identifies a plurality of customers who are the senders of the plurality of stamp data as the same group when the plurality of stamp data transmitted from the plurality of mobile terminals 12 satisfies a predetermined condition. . The update unit 56 records that customer A, customer B, and customer C are in the same group (S40).

The sales promotion data generation unit 58 determines recommendation information for each customer based on the member information of customer A, customer B, and customer C (S42). The sales promotion data providing unit 60 transmits the sales promotion data including the recommendation information to the mobile terminals 12a, 12b, and 12c (S44). The mobile terminal 12a, mobile terminal 12b, and mobile terminal 12c display the sales promotion data received from the loyalty program server 14 (S46).

FIG. 8 is also a flow chart showing the operation of the loyalty program system 10. As shown in FIG. In the previous stage of the process shown in FIG. 8, a group of customers orders desired products. Here, the customer A represents the group and displays the application screen of the customer App on the portable terminal 12a. The restaurant clerk brings the ordered product to the customer's seat, and at that time stamps a digital stamp device ("clerk stamp") on the application screen displayed on the portable terminal 12a. Incidentally, as described above, the timing at which the clerk stamp is applied may be at the time of ordering the product.

The stamp processing unit 26 of the mobile terminal 12a detects that the clerk stamp has been affixed (S50), and transmits a stamp collation request including the contact pattern to the stamp server 16 (S52). The stamp server 16 identifies the stamp ID corresponding to the contact pattern transmitted from the mobile terminal 12a (S54), and transmits the collation result including the identified stamp ID (that is, the ID of the clerk stamp) to the mobile terminal 12a (S56). ). The order data registration unit 28 of the mobile terminal 12a transmits the order data including the store clerk stamp ID, member ID, and product ID to the royalty program server 14 (S58).

The identification unit 54 of the loyalty program server 14 identifies customer A as a specific customer based on the order data transmitted from the mobile terminal 12a, and identifies customer B and customer C as group members (S60). The updating unit 56 updates the member information of the customer A, the customer B, and the customer C so as to give benefits (such as points) to both the specific customer and the group members (S62). The sales promotion data generation unit 58 generates sales promotion data indicating that the privilege has been given, and the sales promotion data provision unit 60 transmits the sales promotion data to the mobile terminals 12a, 12b, and 12c (S64). The display control unit 32 of the mobile terminal 12a displays the sales promotion data transmitted from the royalty program server 14 (S66), and the display control units 32 of the mobile terminals 12b and 12c also display the sales promotion data (S68).

According to the loyalty program system 10 of the second embodiment, appropriate recommendation information according to the attributes of a plurality of customers visiting a restaurant as a group can be provided to each member of the group. As a result, effective sales promotion in restaurants can be realized.

Further, according to the loyalty program system 10 of the second embodiment, it is possible to collectively give a privilege or the like to a plurality of customers belonging to the same group. Specifically, a store clerk at a restaurant provides sales promotion data (points, etc.) to other customers belonging to the same group only by affixing a digital stamp to the mobile terminal 12 of one customer in the group. As a result, it is possible to prevent the operational efficiency of the staff of the restaurant from deteriorating, and to perform sales promotion without omission to the members of the group.

The present invention has been described above based on the second embodiment. It should be understood by those skilled in the art that this second embodiment is merely an example, and that various modifications can be made to the combination of each component and each treatment process, and that such modifications are within the scope of the present invention. .

A first modification of the second embodiment will be described. The member information storage unit 48 of the loyalty program server 14 stores, as attribute data relating to each of a plurality of customers (for example, customer A, customer B, and customer C) constituting the same group, information indicating benefits given to each customer (number "Acquired privilege information" described in one embodiment) may be stored.

In this modified example, the update unit 56 of the loyalty program server 14, when receiving the order data, gives benefits only to the specific customer to whom the clerk stamp is affixed, out of the plurality of customers forming the same group. For example, a privilege based on order data is recorded only in the member information of a specific customer. The sales promotion data providing unit 60 transmits sales promotion data indicating that a privilege has been granted to the mobile terminal 12 of the specific customer.

In this modified example, the customer App on the mobile terminal 12 further includes a distribution request section (not shown). The distribution requesting unit transmits a benefit distribution request, which is data requesting distribution of a benefit to other customers, to the loyalty program server 14 in accordance with a customer's operation. The benefit distribution request includes, for example, identification information of one or more other customers (ie, group members) to whom the benefit is to be distributed, and the amount (percentage) of the benefit to be distributed to each group member.

When receiving a privilege distribution request, the updating unit 56 of the loyalty program server 14 deletes at least a part of the privileges recorded in the member information of the specific customer in the member information storage unit 48, and distributes the deleted privileges to the group members. Distribute benefits by recording member information in For example, it is assumed that 6 stamps (or 6 points) are given to customer A in association with a group order. In this case, the number of stamps to be given to customer A may be changed to three, and two stamps to customer B and one stamp to customer C may be newly given according to the request of customer A.

Note that a privilege distributable period (for example, one day) may be provided. The updating unit 56 of the loyalty program server 14 receives a privilege distribution request during a period from the time when the privilege is given to the specific customer or the time when the sales promotion data is transmitted to the specific customer until the privilege distributable period elapses. on the condition that the above privilege distribution processing may be executed.

The operation of this modified example will be described. FIG. 9 is a flow chart showing the operation of the modified loyalty program system 10 . In the previous stage of the process shown in FIG. 9, the groups of customer A, customer B, and customer C register the groups by desktop stamps when they arrive at the table, as shown in FIG. It is also assumed that a digital stamp device (“clerk stamp”) is stamped on the application screen of the mobile terminal 12a of customer A when the ordered product arrives.

Since the processing of S70 to S78 in FIG. 9 is the same as the processing of S50 to S58 in FIG. 8, the description thereof is omitted. The identifying unit 54 of the loyalty program server 14 identifies the customer A as the source of the order data (S80), and the updating unit 56 updates the member information of the customer A so as to give the customer A a privilege (S82). . The sales promotion data providing unit 60 transmits sales promotion data indicating the provision of the privilege to the portable terminal 12a (S84). The display control unit 32 of the mobile terminal 12a displays the sales promotion data (S86).

Within the privilege distributable period, the customer A activates the customer App on the portable terminal 12a and inputs the privilege to be distributed to the customer B and the privilege to be distributed to the customer C on the application screen. A distribution requesting unit (not shown) of the portable terminal 12a distributes a privilege to be distributed to customer B (for example, 2 points out of 6 points given to customer A) and a privilege to be distributed to customer C (for example, 1 point out of 6 points) is sent to the royalty program server 14 (S88).

The updating unit 56 of the loyalty program server 14 distributes at least a part of the privilege given to the customer A in S82 to the customer B and the customer C in response to the privilege distribution request (S90). The sales promotion data providing unit 60 transmits sales promotion data indicating the distributed benefits to the mobile terminals 12b and 12c (S92). The display control units 32 of the mobile terminals 12b and 12c display the sales promotion data (S94). Also in this modified example, as in the second embodiment, a privilege can be given to a plurality of customers belonging to the same group.

A second modification of the second embodiment will be described. The sales promotion data generator 58 of the loyalty program server 14 may generate sales promotion data that encourages new visits (in other words, repeat visits) to the restaurant by the group identified by the identification unit 54 . The sales promotion data providing unit 60 may transmit the sales promotion data to a plurality of mobile terminals 12 of a plurality of customers belonging to the group. According to this aspect, effective sales promotion in restaurants can be realized.

For example, the sales promotion data generation unit 58 refers to the birthdays of customer A, customer B, and customer C belonging to the same group, and on the birthday of customer B (whose birthday is closest), customer A, customer B, and customer Sales promotion data may be generated that indicates that if a group including C comes to the store, all members of the group will be given a privilege. The sales promotion data providing unit 60 may transmit the sales promotion data to each of the mobile terminal 12a, the mobile terminal 12b, and the mobile terminal 12c.

A third modification of the second embodiment will be described. The group information storage unit 50 of the loyalty program server 14 may retain information regarding groups for a predetermined period of time. The sales promotion data generation unit 58 generates a predetermined of promotional data may be generated. The sales promotion data providing unit 60 may transmit the sales promotion data to a plurality of mobile terminals 12 of a plurality of customers belonging to the group.

In this case, the sales promotion data generation unit 58 may generate sales promotion data indicating coupons that can be exchanged for products or discounts, or giving special points. According to this aspect, by providing a privilege to a group of customers who have visited the restaurant multiple times, it is possible to improve the ability of the restaurant to attract customers.

(Third embodiment)
In the third embodiment, the group identification function described in the second embodiment is used to realize the distribution of benefits within the group after the end of accounting. In the following, re-explanation of the contents already explained in the above embodiment will be omitted as appropriate, and mainly the differences from the above embodiment will be explained.

The loyalty program system 10 further includes a device (hereinafter referred to as “accounting device”) that is installed in the restaurant and manages accounting at the restaurant. This accounting device can also be said to be a sales management device for restaurants, and is connected to the loyalty program server 14 via the communication network 18 . The loyalty program server 14 further includes a billing information obtaining unit that obtains billing information at the restaurant.

The accounting information acquisition unit of the loyalty program server 14 acquires the accounting information transmitted from the accounting device of the restaurant. The accounting information includes the amounts paid by the accounting customers in the group and the accounting customer's ID. The accounting customer ID set in the accounting information may be read by the accounting apparatus from the accounting customer's mobile terminal 12, or may be read by the accounting apparatus from a membership card or the like (not shown). and entered into the accounting device.

The updating unit 56 of the loyalty program server 14 updates the accounting customer's member information so as to provide the accounting customer with benefits (here, points) corresponding to the payment amount indicated by the accounting information. The sales promotion data providing unit 60 transmits sales promotion data indicating the points given to the accounting customer to the accounting customer's mobile terminal 12 .

The customer App of the mobile terminal 12 of the third embodiment further includes the distribution request section described in the first modified example of the second embodiment. The distribution request unit transmits a privilege distribution request, which is data requesting distribution of a privilege to other customers, to the mobile terminal 12 according to an operation by the accounting customer. The privilege distribution request includes, for example, identification information of one or more other customers (that is, non-accounting customers in the group) to whom the award is to be distributed, and the amount of privilege to be distributed to each non-accounting customer (points or percentage may be acceptable). including.

When the update unit 56 of the loyalty program server 14 receives the privilege distribution request transmitted from the mobile terminal 12, the rewards are given to the accounting customer to other customers (that is, non-accounting customers) belonging to the same group as the accounting customer. provide at least a portion of the benefits For example, the updating unit 56 deletes the amount of privilege specified in the privilege distribution request from the member information of the accounting customer and records it in the member information of the non-accounting customer specified in the privilege distribution request.

According to the configuration of the third embodiment, it is possible to realize distribution of points according to the substance of payment. For example, assume that a group of customers A, B, and C in FIG. 1 use a restaurant, and customer A pays 15,000 yen as a billing customer at the time of billing, and gives 150 points to customer A. Also, assume that customer A actually paid 8,000 yen, customer B paid 5,000 yen, and customer C paid 2,000 yen. In this case, customer A inputs on the application screen that 50 points will be distributed to customer B and 20 points will be distributed to customer C, and portable terminal 12a transmits a privilege distribution request indicating the content of the distribution to loyalty program server 14. You may The updating unit 56 of the loyalty program server 14 may change the points given to the customer A to 80 points, newly give 50 points to the customer B, and newly give 20 points to the customer C.

The present invention has been described above based on the third embodiment. It should be understood by those skilled in the art that this third embodiment is merely an example, and that various modifications can be made to the combination of each component and each treatment process, and that such modifications are within the scope of the present invention. .

A first modification of the third embodiment will be described. Although not mentioned in the third embodiment, a privilege distributable period (for example, one day) may be provided. The updating unit 56 of the loyalty program server 14 receives a privilege distribution request during a period from when the privilege is given to the accounting customer or when the sales promotion data is transmitted to the accounting customer until the privilege distribution period elapses. on the condition that the above privilege distribution processing may be executed.

A second modification of the third embodiment will be described. Here, it is assumed that an application for electronic settlement of money transfers between a restaurant and a customer and between a plurality of customers is installed on a plurality of portable terminals 12 of a plurality of customers. The accounting information acquisition unit of the loyalty program server 14 acquires information indicating the status of money transfer associated with payment (hereinafter also referred to as "money transfer information") from at least one of the plurality of mobile terminals 12 or the payment device. may The money transfer information includes, for example, a payment of 15,000 yen from customer A to a restaurant, a payment of 5,000 yen from customer B to customer A, and a payment of 2,000 yen from customer C to customer A. It may be information indicating that the

In this case, the updating unit 56 of the loyalty program server 14 may give benefits to each of the multiple customers belonging to the same group according to the money transfer information. For example, out of 150 points corresponding to a payment amount of 15,000 yen, 50 points corresponding to 5,000 yen are given to customer B, 20 points corresponding to 2,000 yen are given to customer C, and the remaining 80 points. Points may be given to customer A. According to this modification, the loyalty program server 14 can automatically grasp the substance of the monetary payment, and automatically grant benefits to each member of the group according to the substance of the payment.

(Fourth embodiment)
In the fourth embodiment, the stamp acquisition status of the entire restaurant is displayed in real time. This stamp acquisition status can be said to be an order status by a plurality of customers who are using the store, and can be said to be a point acquisition status by a plurality of customers. In the following, re-explanation of the contents already explained in the above embodiment will be omitted as appropriate, and mainly the differences from the above embodiment will be explained.

FIG. 10 shows the configuration of the loyalty program system 10 of the fourth embodiment. In the fourth embodiment, one or a plurality of display devices (in-store display devices 19) are set in the restaurant.

FIG. 11 is a block diagram showing functional blocks of the loyalty program server 14 of FIG. The loyalty program server 14 further comprises a statistics section 62 and a display control section 64 in addition to the configuration of the second embodiment.

The order data acquisition unit 52 acquires a plurality of order data transmitted from a plurality of mobile terminals 12 held by a plurality of customers who use the restaurant. The statistics unit 62 aggregates the order statuses of the customers who use each restaurant for each of the restaurants, based on the plurality of order data acquired by the order data acquisition unit 52 . Specifically, the statistics unit 62 counts the number of stamps provided to a plurality of customers who use each restaurant for each restaurant whose loyalty program is managed by the loyalty program server 14 . The number of stamps provided to multiple customers can also be said to be the number of stamps acquired by multiple customers. As a modification, the number of points may be used instead of the number of stamps, or the amount of benefits may be used.

Also, in the restaurant of the fourth embodiment, an incentive is provided according to the stamp acquisition status. For example, when the number of stamps acquired by multiple customers who use a restaurant reaches a predetermined number, the multiple customers are provided with predetermined food or drink at a discounted price or free of charge, or given a coupon. may be In addition, when the number of stamps obtained in the entire restaurant reaches a predetermined number, the updating unit 56 of the loyalty program server 14 gives benefits (points, etc.) to all customers who are using the restaurant. Each customer member data may be updated as follows.

The statistical unit 62 identifies the incentive achievement status for each restaurant whose loyalty program is managed by the loyalty program server 14 . The incentive achievement status may be information indicating how many more stamps must be acquired before the incentive is provided, or the achievement rate of incentive provision according to the current stamp acquisition status (percentage of incentive provision threshold). may

The display control unit 64 causes the in-store display device 19 to display the tallied result by the statistics unit 62 . Specifically, the display control unit 64 displays the data of the stamp acquisition status screen indicating (1) the stamp acquisition status for each restaurant and (2) the incentive achievement status specified by the statistics unit 62 to the in-store display device 19 . to be displayed. The display control unit 64 may transmit the data of the stamp acquisition status screen to the mobile terminal 12 instead of the in-store display device 19, or may transmit the data to the mobile terminal 12 together with the in-store display device 19. The screen may be displayed on the mobile terminal 12 .

FIG. 12 shows an example of the stamp acquisition status screen. FIG. 12 shows a stamp acquisition status screen 110 displayed on the in-store display device 19 of restaurant B among a plurality of restaurants. The stamp acquisition status screen 110 shown in the same figure includes a store comparison graph 112 showing the stamp acquisition statuses of stores A to D in comparison. The stamp acquisition status screen 110 also includes an achievement status graph 114 that indicates the incentive achievement status at the B store.

According to the loyalty program system 10 of the fourth embodiment, it is possible to provide the customer with an experience of participating in an event in which incentives are obtained in cooperation with other customers who use the same store, thereby stimulating the customer's willingness to purchase. . In addition, it is possible to provide motivation to introduce the customer App to the mobile terminal 12 .

The present invention has been described above based on the fourth embodiment. It should be understood by those skilled in the art that this fourth embodiment is an example, and that various modifications can be made to the combination of each component and each treatment process, and that such modifications are within the scope of the present invention. .

Any combination of the embodiments and modifications described above is also useful as an embodiment of the present invention. A new embodiment resulting from the combination has the effects of the combined embodiment and modifications. In addition, those skilled in the art will understand that the functions to be fulfilled by each constituent element described in the claims are realized by each constituent element shown in the embodiments and modifications alone or by their cooperation. .

12 mobile terminal, 14 loyalty program server, 16 stamp server, 46 store information storage unit, 48 member information storage unit, 50 group information storage unit, 52 order data acquisition unit, 54 identification unit, 56 update unit, 58 sales promotion data generation unit , 60 sales promotion data providing unit, 64 display control unit.

Claims (4)

A device connected to a plurality of information terminals owned by a plurality of customers who use a restaurant as a group,
a storage unit that stores attribute data about the plurality of customers;
an acquisition unit that acquires a plurality of store entry data including each customer's ID, which are a plurality of store entry data transmitted from the plurality of information terminals triggered by the input of predetermined data;
an identification unit that identifies a plurality of customers indicated by the plurality of store entry data as the same group;
a generation unit that generates sales promotion data, which is data for sales promotion for the plurality of customers, based on the attribute data regarding the plurality of customers identified as the same group, stored in the storage unit;
a transmission unit that transmits the sales promotion data generated by the generation unit to the plurality of information terminals;
with
The storage unit further stores data related to the group, the data related to the group includes data of a plurality of customers belonging to the group,
The transmission unit transmits data to a plurality of information terminals of a plurality of customers belonging to the same group, the data encouraging new visits to the restaurant by the group,
The generation unit generates predetermined sales promotion data when a group of a plurality of customers identified by the identification unit matches a group pre-stored in the storage unit,
The loyalty building support device , wherein the transmission unit transmits the predetermined sales promotion data to the plurality of information terminals . The acquisition unit acquires a plurality of store entry data transmitted from the plurality of information terminals triggered by a predetermined digital stamp being stamped on the screens of the plurality of information terminals,
The store entry data includes data related to the digital stamp,
2. The identifying unit identifies the plurality of customers indicated by the plurality of store entry data as the same group when data related to digital stamps indicated by the plurality of store entry data match . Loyalty building support device described. further comprising a privilege granting unit that grants a privilege according to the payment amount of the group to a specific customer among the plurality of customers belonging to the group,
The privilege giving unit is characterized in that, when data instructing distribution of the privilege is received, at least a part of the privilege is given to customers other than the specific customer among the plurality of customers belonging to the group. The loyalty building support device according to claim 1 or 2 . further comprising a display control unit,
The acquisition unit acquires data related to orders transmitted from a plurality of information terminals held by a plurality of customers using the restaurant,
4. The display control unit according to any one of claims 1 to 3 , wherein the display control unit causes a predetermined display device in the restaurant to display a total result of the order-related data transmitted from the plurality of information terminals. Loyalty building support device.

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