JP2012104083A - Coupon issuance system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a coupon distribution system for distributing a coupon of a specific shop to a user (customer) using the shop, the coupon including information on a next visit.SOLUTION: A coupon issuance system composed of a server system 2 for issuing a coupon 1 with an expiration date to each user (customer) has a visit management file 5 for managing a visit date of each user (customer) on the basis of reservation registration through a user (customer) terminal 3 or a shop terminal 4 or a visit, and a coupon management file 6 for managing various coupons. The coupon issuance system determines a visit cycle of each user (customer) from the visit management file 5, and issues a coupon 1 valid until at least a predicted visit date from the coupon management file 6 the predetermined number of days before the predicted visit date according to the visit cycle.

Description

  The present invention relates to a coupon distribution system that distributes coupons of a store including guidance on the next use opportunity to a user (customer) who uses a specific store.

  In recent years, there are an increasing number of types of business that are developed by so-called repeaters who use the frequency of use repeatedly, such as restaurants and pubs and restaurants, shops that regularly use cosmetics, beauty salons, and beauty salons. One example is the sale of goods by mail order, and the appearance of hairstyles, especially women, especially for sales strategies for women. Various strategies for encouraging customers to visit the store have been developed.

For example, when using a beauty salon, one visitor (customer) may be selected, although the next visit cycle will vary depending on the hairstyle of the user (customer) and the individual circumstances of the user (customer). If you look at it statistically, you can see what kind of period and situation you will visit.
Furthermore, by simply managing this store visit cycle with a personal computer, the store visit cycle can be further predicted.

  On the other hand, in order to acquire new users (customers), presents to store visitors along with store advertisements on the road and distributes leaflets printed with store coupons with discount coupons attached. This is often done in recent years. However, since leaflets are distributed using printed paper, store guides and store advertisements cannot be sufficiently communicated to users (customers), and individual services and discount coupons are not available for users (customers). At present, it is difficult to provide guidance.

  In addition, as shown in Patent Document 1, information on stores that distribute coupons at stores of a specific industry desired by the user (customer) can be supplied in the order of stores closest to the location of the user (customer). There is known a technique for providing a coupon distribution system that allows a user (customer) to surely acquire a coupon of a store in order to improve the effect of advertising.

JP 2002-288506 A

  By the way, the information guidance that has been carried out these days is that new users (customers) can be sent by sending guidance documents and coupons by direct mail (DM), or by delivering e-mail using the Internet or mobile phones. It is an efficient way to acquire and to promote activities to a large number of unspecified people.

  In short, with the above-mentioned informational means, the unilateral supply of the providing side only has a weak effect of attracting customers (customers) who saw the advertising advertisement to the store, and it is expensive for an unspecified number of people. There is a problem that the effect of attracting customers does not increase for the cost and effort.

  Also, in the method of distributing leaflets on the road, there is a limit to the amount of leaflets distributed, and even from the side that receives the leaflets, it is desirable to obtain various information including store information printed on the leaflets received. In addition to people who think that, most of the flyers are thrown away without being seen, and there are not many cases of rough item distribution attached to the flyers, and it ends without touching the flyer contents There is also.

  In addition, even if coupons such as discount coupons were distributed along with flyers, coupons printed on paper were lost before using them, or the distributed coupons were limited in terms of period etc. In some cases, there is a problem that neither the side that distributes the effect of the distributed coupon nor the side that receives it can benefit.

  The present invention predicts the time of mail-order sales that the user (customer) will purchase and the visit to the beauty salon that the user (customer) will purchase the guidance and coupon distribution to the user (customer) as described above. Thus, a coupon issuing system that provides benefits to both the side providing the guidance and the side using it by providing information to the user (customer) more efficiently is realized.

  In order to achieve the above object, the invention according to claim 1 is a coupon issuing system comprising a server system that issues a coupon with a time limit for each user (customer), from a user (customer) terminal or a store terminal. The store management file for managing the visit date of each user (customer) and the coupon management file for managing various coupons by the reservation registration or the store visit record of each customer (customer). The store visit cycle is determined, and in accordance with the store visit cycle, a coupon with a time limit until at least the store arrival prediction date is issued from the coupon management file before the predetermined date from the store visit prediction date. For the above-mentioned store visit date, it is desirable to manage the actual store visit date from the store terminal in terms of operation, but there are cases where the store visit date is regarded as the actual store visit date and managed. Specifically, if the customer (customer) calls the store to make a reservation by making a reservation registration from the user (customer) terminal, the store side makes a reservation input at the store terminal, Or when a user (customer) visits a store, it inputs directly with a store terminal. As a direct input method in a store, an IC card registered in advance by a customer, an ID chip of a portable terminal, or the like may be read via a store reader and input to the store terminal.

  In addition, the description of claim 2 is characterized in that, in claim 1, the value of a coupon issued according to the length of the store visit cycle in a desired period is changed for each user (customer).

  Further, in claim 3, the coupon issued in accordance with the reservation amount or the actual payment amount in a desired period or at a desired timing from the user (customer) terminal or the store terminal in the description of claim 1. It is characterized by changing the value for each user (customer).

  Further, in claim 4, in claim 1 to 3, the coupon issuing system is used for registration or actual reservation from a user (customer) terminal or a store terminal within a predetermined cycle or more. Before the store visit date, a coupon with a time limit shorter than the store visit prediction date is issued from the coupon management file in accordance with the store visit prediction cycle of each user (customer) based on the store visit management file.

  Further, in claim 5, in claim 1 to 4, in the coupon issuing system, when issuing a coupon from the server system to the user (customer) terminal, the customer terminal or the store within a predetermined time. When there is reservation registration or store visit date from the terminal, the value of the scheduled coupon is changed for each user (customer) and issued.

  Still further, in claim 6, in claim 1 to 4, in the coupon issuing system, when issuing a coupon from the server system to the user (customer) terminal, a user (customer) terminal or a store When a reservation registration is made by designating within the store visit time range set in advance by the store from the terminal, the value of the scheduled coupon is changed and issued for each user (customer). .

  In short, in order to solve the conventional problems, the present invention uses each of the store visit information from the store visit information of the user (customer) according to the reservation registration from the user (customer) terminal or the store terminal or the actual store visit date. E-mail reservation information and store guidance to the user (customer) who visited the store with the store management file that manages the visit date of the customer (customer) and the coupon management file that manages various coupons Information is provided via.

  Therefore, a visit cycle for each user (customer) is determined from the store management file for the user (customer), and the next visit is predicted for the user (customer) according to the visit cycle. The purpose is to provide various coupons for each user (customer) at the same time as reservation registration and store visit promotion.

  Furthermore, when the user (customer) makes a reservation and visits to the user (customer) before the next predicted visit date, a coupon with a time limit until at least the next predicted visit date is obtained from the coupon management file. The store visit cycle is changed and issued.

FIG. 9 is an explanatory diagram showing an example of a screen display of a conventional mobile phone terminal for comparison with the prior art for explaining the present invention. It is explanatory drawing which shows the flowchart of the screen display of the mobile telephone terminal of this invention. It is a conceptual diagram of the system of this invention. Explanatory drawing which ships the coupon mail of this invention. The privilege provision flow explanatory drawing after dispatching the coupon mail of this invention.

  FIG. 1A is a diagram for explaining a flow of a general reservation system or a store visit promotion system to be compared in explaining the present invention. In the general flow, for example, a hair salon appointment will be explained. If there is a user (customer) who frequently uses a specific beauty salon, the user (customer) prepares a hairstyle, The use of beauty salons on a regular basis, such as dressing up when going out at ceremonial occasions, is the mainstream.

  Therefore, as shown in the flow of FIG. 1 (b), as a chance to go to the same beauty salon again next time, information is regularly sent from the beauty salon, that is, from the store based on the user (customer) list. ) To attract customers (customers) and encourage them to visit the store next time.

  As the processing flow of the server system 2, as shown in FIG. 4, the store visit cycle for each user (customer) is acquired from the determined data file (step 101). Next, the grade of the coupon is changed step by step according to the length of the visit cycle of the user (customer). In addition, the value of the coupon is changed according to the total reservation amount or the actual payment amount in the desired period of the user (customer). Alternatively, it is possible to change the value of the coupon by creating a gradual judgment criterion that combines the length of the store visit cycle and the reservation amount in a desired period (step 102).

  Further, it is confirmed that there is no reservation for the corresponding user (customer) (step 103), and an email with a coupon is sent to the terminal of each user (customer) (step 104). The e-mail with a coupon here may be attached with a file displaying the coupon by e-mail, but displays the URL (the one describing the address such as the Web) that gives the coupon, and the user (customer) The configuration may be such that access can be obtained from a terminal.

  In addition, reservation from a user (customer) is to accept a reservation from a user (customer) before or after the coupon is distributed in FIGS. When accessing a URL (server system 2) from a terminal and inputting predetermined information in a reservation column on the Web provided by the server system 2 via the Internet, making a reservation at a store, or using a predetermined format by e-mail Reservation method, such as making a reservation to the server system 2 on the customer (customer) side, automatically accepting a reservation, or once making a reservation registration from the store terminal to the server system 2 through an employee on the store side It is selected appropriately.

  If a reservation has already been made before sending the guide mail from the server system 2 in step 103, the user (customer) ends without sending the coupon guide mail. For example, when accessing a reservation center consisting of a server system at a user (customer) terminal and registering for reservation, an exchange ticket is sent by lottery application lottery or an email that presents goods etc. as an early reservation privilege. You can keep it.

  Also, when sending such information, in addition to store information and introductions, benefits and special offers are also provided, so the effect of attracting customers to customers (customers) next time can be enhanced. In addition to the beauty salon listed as an example, information on various business types such as restaurants and pubs, restaurants that sell periodically used cosmetics, beauty salons, drug stores, home appliance mass retailers, music and movie disc rental stores, etc. It is also deployed as a missionary activity.

  However, the above information transmission is regularly guided to the user (customer), for example, the hair length of the user (customer) extends over time like a beauty salon, and the hairstyle is constantly adjusted every day. In order to maintain the hairstyle desired by the user (customer), or to guide the hairstyle that suits the changing seasons and trends in a timely manner, the shop side suggests that it matches the timing desired by the user (customer). It is desirable to guide with.

  In view of the above, the present invention promotes the user (customer) visit cycle to ensure that the customer visits the store by that day, or uses the second embodiment as shown in FIG. In addition to providing information to the person (customer), it is possible to provide a store visit promotion system that facilitates shortening the next store visit time. In the flow shown in FIG. 2, the visit time of the user (customer) who visits the beauty salon is predicted from the visit time so far, and further, a certain number of days is shortened from the actual visit time to the guide of the reservation. By sending to (customer), it is possible to smoothly guide the visit time to the user (customer).

This mechanism is realized by using a system as shown in FIG. 3, and the specific flow is as described below (see FIGS. 2 and 3).
The basic system will be described with reference to FIG. 2 and FIG. 3. At least a cycle shorter than the predicted visit date (eg, a cycle shorter than the expected visit date (for example, the original visit cycle (A in FIG. 2)) (FIG. 2). The coupon 1 with a time limit of B, B ′) is issued and distributed to the user (customer). That is, it comprises a server system 2 that issues a coupon 1 with a time limit for the user (customer) based on the visit cycle of the user (customer) obtained from the visit information of each user (customer). Management of store visit file 6 (reservations and visits are regarded as achievements) and various coupons 1 based on reservation registration (or actual visit date) from store terminal 4 The coupon management file 5 is stored, and the store visit cycle of each user (customer) is determined from the store visit management file 6, and in accordance with the store visit cycle, the date before the predetermined date (for example, one day as described above) The coupon 1 with a limited time limit is issued from the coupon management file, which is short or until the predicted date of the store visit, thereby prompting the user (customer) to visit the store by the store arrival date. Or, they are urged to try to shorten the visit cycle even a little.

  Then, as an act of urging the user (customer) to visit the store, the value of the coupon 1 depends on the usage status of the user (customer) (the value becomes higher as the usage cycle is shorter or the reservation amount is higher. By changing the content (value) of the coupon 1 for each user (customer), the value is weighted for each user (customer), so that the value of each coupon (user) varies. By adding the service, it has the effect of raising interest and interest in visiting the store.

  Examples of such services include changing the service content according to the number of visits, discounting the cost of beauty, differentiating the specific service content of beauty treatments, adding benefits for the next visit, etc. Is determined freely on a store-by-store basis.

  A coupon 1 with a time limit that can be used until the next visit in the reservation guide cycle as shown in the reservation guide as shown in FIG. 2 is stored in the store management file 6 before reservation registration from the user (customer) terminal 3 or the store terminal 4. In accordance with the predicted store visit cycle A of each user (customer) based on the above, the coupon 1 with a time limit (in the figure-(minus) 1 day) shorter than the predicted store visit date or until the predicted store visit date (by cycle B) By issuing from the coupon management file 5, it is possible to give further interest and interest to the user (customer).

  Furthermore, as shown in FIG. 5, the present invention acquires member information from the server system 2 (step 201), and the user (customer) raises the value for reservations or visits within 24 hours after the coupon is issued, As an increase in value during reservations or visits during off-hours, from the user (customer) terminal or the store terminal within a predetermined time (for example, within 24 hours) after issuing a coupon to the user (customer) terminal from the server system 2 In the case of reservation registration or store visit, the value of the coupon is changed for each user (customer) and issued (privilege 1) (step 203). Issuance in that case is selected as appropriate, such as when the user (customer) makes a reservation or visits the server system 2 and the coupon is downloaded or the coupon is sent to the user (customer) again by e-mail. do it.

  Further, as described above, when a reservation is registered or a store visit is made from a user (customer) to a user (customer) terminal or a store terminal, there is a reservation or a store visit during a leisure time set in advance by the store (step 204). ), A new privilege may be given (privilege 2) (step 205). The provision of the privilege may be performed in the same manner as described above.

  As described above, according to the present invention, simply sending a coupon is often ignored by the user (customer), and it is ensured by issuing the coupon according to the visit cycle of the user (customer). The establishment that leads to the store will increase. In addition, depending on the type of business, the user (customer) should come to the store as soon as possible by issuing a coupon with a short time limit based on the customer's (customer) visit cycle. It comes to be. By performing these operations automatically, the operating cost of the store can be significantly reduced, and an industrially useful system can be provided.

DESCRIPTION OF SYMBOLS 1 ... Coupon 2 ... Server system 3 ... Customer terminal 4 ... Store terminal 5 ... Visit management file 6 ... Coupon management file

Claims (6)

A coupon issuing system comprising a server system for issuing coupons with a time limit for each user (customer),
It has a store management file for managing the visit date of each user (customer) by reservation registration or store record from the user (customer) terminal or store terminal, and a coupon management file for managing various coupons,
A visit cycle of each user (customer) is determined from the store visit management file, and a coupon with a time limit up to at least the predicted visit date is issued from the coupon management file before the predetermined date from the store visit date in accordance with the store visit cycle. Coupon issuing system characterized by that.   The coupon issuing system according to claim 1, wherein the value of a coupon to be issued is changed for each user (customer) according to the length of the store visit cycle in a desired period.   The claim, wherein the value of a coupon to be issued is changed for each user (customer) according to a reservation amount or a payment amount in a desired period based on an input from the user (customer) terminal or a store terminal. The coupon issuing system according to 1.   The coupon issuing system predicts each user (customer) based on the reservation management based on the input from the user (customer) terminal or the store terminal or before the store visit within the predetermined cycle or more. The coupon issuing system according to any one of claims 1 to 3, wherein a coupon with a time limit shorter than the predicted visit date is issued from the coupon management file in accordance with the store visit cycle.   In the coupon issuing system, after a coupon issuance toward the user (customer) terminal from the server system, if there is a reservation registration or a store visit from the user (customer) terminal or the store terminal within a predetermined time, 5. The coupon issuing system according to claim 1, wherein the value is issued for each user (customer).   In the coupon issue system, after issuing a coupon toward the user (customer) terminal from the server system, the user (customer) terminal or the store terminal designates the store visit time range set in advance by the store and makes a reservation registration. The coupon issuing system according to any one of claims 1 to 4, wherein when the customer visits the store, the value of the coupon is changed and issued for each user (customer).

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