KR20200020505A - Value selective marketing system - Google Patents

Abstract

According to an embodiment of the present invention, a value selective marketing system comprises: a publisher terminal registering a post on a social platform; an information provider terminal providing advertisement information to be provided to the social platform; a consumer terminal receiving the post registered on the social platform and the advertisement information accordingly; and a service server for sharing the advertisement information provided from the information provider terminal to the corresponding consumer terminal viewing the post according to a content of the post registered by the publisher terminal.

Description

Value selective marketing system

The present invention relates to a value-selective marketing system, and more particularly, to a value-selective marketing system that shares the value (commodities, services, etc.) of the enterprise provided as expressed by the publisher.

Portal sites, which serve as gateways to Internet users on the Internet, have been visited by more Internet users as exponential growth in Internet sites has created new business opportunities. In other words, it is possible to make money by exposing advertisements of advertisers who want to promote their website to Internet users who visit the portal site.

In the early days of Internet advertising, banner exposure linked to advertiser's website was mainstream. However, with the evolution of the Internet, various internet advertising models were developed to increase the effectiveness of advertisements. Currently, portal sites are applying various new internet advertising models. .

The prior art of the newly appeared Internet advertising model is a system and method of providing a location and price protection of a search result list generated by a computer communication network search engine patented by Overture Co., Ltd. (Korean Patent Application No. 2002-45944). Can be found at Overture's system provides a bidding tool that allows advertisers to have access to keyword search and registration tools and Internet users' search keywords to search for and register keywords associated with their website.

The system provides a list of related keywords as a search result through a keyword search tool to help advertisers select related keywords, and the keyword bidding tool to bid for desired search keywords.

The system is set up so that a list of websites can be arranged as a keyword search result of an Internet user according to an advertiser's search keyword bid amount / request ranking for the keywords bid from the advertisers. The system is set to calculate the cost of advertising by clicking on hypertext, which means the visit of an Internet user, in the list of websites displayed according to the bid amount (CPC). .

In general, it is reasonable and common to measure profits on a page view basis because the physical cost of an advertisement is generated on a page view basis for an advertisement provider (media company).

Overture's keyword CPC ads may have a lower CPM conversion price than CPA (Cost per Action) and CPS (Cost per Sale), depending on the type of keyword when the ad performance is converted to CPM (Cost per Millenium Views) price. In the position of an advertising provider (media company) with limited exposure and space, there is a problem that it is not possible to maximize the profit of using the media.

In addition, the existing advertising method has a disadvantage that you can not select a variety of advertising techniques according to the characteristics of the advertiser.

In addition, there is a problem that people who want the corresponding products and services should visit, and people who do not want to see them.

In addition, there is a disadvantage that the propagation of advertising is limited.

Therefore, it is necessary to develop an advertising system that can compensate for the above problems.

The present invention devised to solve the above problem is to provide a value-selective marketing system that shares the value (products, services, etc.) of the company provided according to the expression of the publisher.

In the value-selective marketing system according to an embodiment of the present invention for solving the problem, the publisher terminal for registering the post on the social platform; An information provider terminal for providing advertisement information to be provided to the social platform; A service for sharing the advertisement information provided from the information provider terminal according to the content of the post registered by the social platform and the corresponding advertisement information and the post registered by the publisher terminal to the corresponding consumer terminal viewing the post It can include a server.

In addition, the service server, a database for storing the advertisement information received from the information provider terminal; A keyword extraction module for extracting a keyword from information of a post registered from the publisher terminal; An advertisement exposure module for providing a match to the keyword extracted from the keyword extraction module and the advertisement information to a consumer terminal viewing a post; A permission request module for transmitting the advertisement registration registration permission request information input from the information provider terminal to the publisher terminal; When receiving the acceptance information for the advertisement registration registration permission request, the revenue from the revenue payment module and the revenue payment module that the information provider terminal pays the publisher terminal according to the frequency of the advertisement information and the number of site visits When this payment is made, the payment history may include a payment history sharing module shared with the corresponding publisher terminal, information provider terminal, and consumer terminal according to the blockchain technology.

The service server may further include a differential payment module for differentially paying the revenue to the publisher terminal according to the position where the advertisement information is exposed on the post.

The service server may further include a consumer data module configured to provide analysis information analyzed according to location information and personal information of the consumer terminal to the information provider terminal, wherein the analysis information is extracted. Advertisement information provided according to a keyword having a high frequency, may include one or more of the location, age, gender, occupation of the consumer terminal provided with the advertisement information.

In addition, the service server, if it contains harmful information in the advertisement information, determine the harmful advertisement information and transmits the personal information of the information provider terminal provided to the cyber-related government agency terminal, and at the same time block warning to the information provider terminal It may further include a harmful determination module for transmitting a message.

The service server may further include a reliability confirmation module for providing the information provider terminal with reliability information of the publisher terminal, wherein the reliability information is different depending on the number of comments input by the consumer terminal to the post and the consumer terminal. The number of posts shared by the consumer terminal may be obtained by comparing with a preset value.

The advertisement information may include one or more of advertisements, social events, and related articles.

In addition, the post is characterized in that registered as one or more of the image, image, sound, text.

Value-selective marketing system according to an embodiment of the present invention can be easily shared according to interests.

In addition, it has an excellent publicity effect at a minimum cost.

In addition, the consumer can be provided with the desired advertisements without unnecessary search.

In addition, the publisher, the company that registers the advertisement, the organization, the individual, and the consumer who receives the advertisement can all benefit.

1 is a block diagram showing the configuration of a value-selective marketing system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of the service server shown in FIG.
3 and 4 are screen examples of the value-selective marketing system social platform of the present invention.

Hereinafter, the description of the present invention with reference to the drawings is not limited to the specific embodiments, various changes may be made and various embodiments may be provided. In addition, the contents described below should be understood to include all transformations, equivalents, and substitutes included in the spirit and technical scope of the present invention.

In the following description, terms such as “first” and “second” are terms used to describe various components, and are not limited in themselves, and are used only for distinguishing one component from other components.

Like reference numerals used throughout the present specification refer to like elements.

As used herein, the singular forms "a", "an" and "the" include plural forms unless the context clearly indicates otherwise. In addition, the terms "comprise", "comprise" or "have" described below are intended to designate that the features, numbers, steps, operations, components, parts, or combinations thereof described in the specification exist. It is to be understood that it does not exclude in advance the possibility of the presence or the addition of one or more other features or numbers, steps, actions, components, parts or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

In addition, in the description with reference to the accompanying drawings, the same components will be given the same reference numerals regardless of the reference numerals and duplicate description thereof will be omitted. In the following description of the present invention, when it is determined that the detailed description of the related known technology may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

The value-selective marketing system according to an embodiment of the present invention is to provide an advertisement easily suited to the interests of consumers, and includes a mobile communication terminal including a smart phone communicating through a wireless communication network using a social platform application (or a mobile app). May be provided at

Hereinafter, for convenience of description, the description will be made based on the mobile communication terminal.

Hereinafter, with reference to the accompanying drawings an embodiment of the present invention will be described in detail.

Referring to FIG. 1, a value-selective marketing system according to an embodiment of the present invention may be composed of a social platform, a service server, a publisher terminal, an information provider terminal, and a consumer terminal.

The social platform is a social network service (SNS), which means an online platform that creates and strengthens social relations through free communication, information sharing, and network expansion among users.

The advantage of this is that social networks can be created, maintained, strengthened and expanded. Examples include Facebook, Twitter, Instagram, etc. that are commonly used.

In the present invention, a social network manager terminal for managing a social platform may be further included.

That is, the social network manager terminal may be a terminal that not only serves to check the posted content, permit registration or return when the publisher terminal posts a post on the social platform, and also manages the social platform as a whole. .

As described above, the publisher terminal may be a terminal owned by a person who posts on a social platform, and may be a terminal of a member who has registered after installing a social platform application.

The post may be registered as one or more of an image, a video, a sound, and text.

The information provider terminal may be a terminal owned by an advertiser or an advertisement company manager to provide advertisement information so that an advertisement may be exposed according to the content of a post registered from the publisher terminal.

In addition, the information provider terminal, like the publisher terminal, may be a member terminal of the registered member after installing the social platform application to view the posted content posted on the social platform or an advertisement exposed to the posted content. Even without installing the advertisement can be provided using the service server of the present invention.

The advertisement information may include one or more of advertisements, social events, and related articles.

The consumer terminal is a terminal owned by a person who receives a post registered in the social platform and corresponding advertisement information. The consumer terminal may be a member terminal of a registered member after installing the social platform application in the same manner as the publisher terminal.

However, in the case of the publisher terminal, the consumer terminal is provided with a registered post differently from the publisher terminal by being authorized to register a post.

Accordingly, the advertisement information delivered from the information provider terminal at the time of providing the post is also provided.

The above content will be described in detail with reference to FIGS. 2 to 4.

First, referring to Figure 2, the service server of the present invention to share the advertisement information provided from the information provider terminal according to the content of the post registered by the publisher terminal to the corresponding consumer terminal viewing the post, database, keyword extraction The module may include an advertisement exposure module, a permission request module, a revenue payment module, and a payment history module, and may further include a differential payment module, a consumer data module, a harmful judgment module, and a reliability check module.

Specifically, the database stores the advertisement information received from the information provider terminal.

In addition, the database may store only the member information of the publisher terminal among the member information registered in the social platform application.

That is, a request for permission to provide advertisement information is provided to a publisher terminal that has registered post contents matching the advertisement information provided among the posts registered from a plurality of publisher terminals, and the member information includes a phone number, name, address, and posting of the terminal. Whether or not.

The keyword extraction module is configured to extract keywords from the information of the post registered from the publisher terminal. For example, when the word 'summer vacation' or 'overseas travel' is present in the post as shown in FIG. 3, the advertisement information provided from the information provider terminal If there is a thing about travel, it matches with this and extracts the keyword so that the corresponding advertisement information is exposed to the post.

Therefore, if the text, video, image or sound related to 'summer vacation' or 'overseas travel' that can be matched with the advertisement information is posted before the advertisement information is exposed to the post, it is extracted as a keyword and the advertisement information. May be configured to be matched with.

As an example, as shown in FIG. 4, even when the content of the post is one of text (comment), video, image, or sound, a keyword may be extracted and matched with advertisement information.

The advertisement exposure module is configured to provide the consumer terminal viewing the post to match the keyword extracted from the keyword extraction module with the advertisement information.

In other words, the advertisement information is exposed to the post so that the consumer terminal can be provided with the advertisement of interest through the post that the consumer sees without using another search engine.

For example, when a consumer terminal posts a post about skin beauty, a dermatology advertisement or a cosmetic advertisement may be exposed, and the consumer terminal may click on the advertisement to be connected to a corresponding link or site, and may purchase or make a reservation. .

The permission request module is configured to transmit the advertisement registration registration request information inputted from the information provider terminal to the publisher terminal, advertising information is not unconditionally exposed for each registered post, but only for the post registered by the desired publisher terminal It is desirable to have the information exposed.

That is, a request for permission to publish an advertisement for posting advertisement information based on a keyword extracted through the keyword extraction module is sent to the publisher terminal of the corresponding post, and the publisher accepts the acceptance or return information through the publisher terminal. If possible, you can get paid through the revenue payment module from the information provider who provided the advertisement information.

In the case of being returned, the corresponding advertisement information is removed so that no more exposure is made, and the member information of the rejected publisher terminal can be transmitted to the information provider terminal.

The revenue payment module is configured to pay the revenue to the publisher terminal according to the frequency at which the advertisement information is exposed and the number of site visits when receiving the acceptance information about the advertisement registration registration request from the publisher terminal.

Simultaneously with the publication of the advertisement information, it is possible to pay the revenue to the corresponding publisher terminal by analyzing how much the accepted advertisement information is exposed and how much the visit to the link or the site is visited.

At this time, when the information provider terminal subscribes to the social platform application is registered as a friend and the publisher terminal.

For example, when you pay per click (there are a variety of ways to pay), if you pay $ 50 for each click, you'll receive $ 20 for the person who accepts the ad and $ 30 for the company. If the policy is determined as a coin (or token), n coins can be generated per click.

The payment history sharing module may be shared with the publisher terminal, the information provider terminal, and the consumer terminal according to the blockchain technology when the revenue is paid through the revenue payment module.

That is, the blockchain currency is generated through the revenue payment module, and the history of the blockchain currency may be shared among the novel network manager terminal, the information provider terminal, and the publisher terminal at the time of generation.

Sharing payment history has an effect on the reliability and security of the system.

For example, if the publisher "A" is allowed to advertise, the same history is displayed on the "A" terminal, the information provider and the social network manager terminal.

In addition to this information, if a friend on your social network came to see your ad, clicked on it, or posted a comment on your post (the amount of your ad was rated based on the number of comments), this would be the history of the publisher, the provider, and the social network administrator Coin is issued when information is transferred to the history of blockchain money.

If someone hacks the information provider terminal and manipulates the history, if the information and coin history of the information provider terminal and the social network manager terminal do not coincide with each other, the history is rejected and coin issuance can be stopped. have.

The security effect is generated based on the same principle as above, and the information provider, the social network manager, and the publisher can be able to post advertisements and share revenue with mutual trust.

The differential payment module is configured to make a differential payment to the publisher terminal according to the position where the advertisement information is exposed on the post.

That is, when paying the publisher terminal that has accepted the posting of the advertisement information, the profit may be generated differentially according to the position where the advertisement information is exposed.

The revenue payment module analyzes how much advertisement information is exposed and how much visits to a link or a site is analyzed, and a predetermined amount is paid and at the same time, the position where the advertisement is exposed is the best multiple of the predetermined amount. Can be raised and paid.

For example, if a certain amount of 5000 won is paid, 20% of the amount is paid when the position is best, and 5% of the amount is paid when the position is not good.

In this case, the position where the advertisement information is exposed may be specified from the information provider terminal, and thus the information provider pays the price differentially to the publisher.

The consumer data module is configured to provide the information provider terminal with analysis information analyzed according to the advertisement information provided with the location information and the personal information of the consumer terminal.

The analysis information may include one or more of advertisement information provided according to a keyword having a high frequency of extraction and a location, age, gender, and occupation of the consumer terminal provided with the advertisement information.

In other words, through the consumer data module, it is possible to check which advertisement information is popular in what age, gender, and occupation, and in which region the advertisement effect is excellent. It has an effect.

The harmful judgment module transmits the personal information of the information provider terminal to the cyber-related government agency terminal when the harmful information is included in the advertisement information, and transmits a blocking warning message to the corresponding information provider terminal. Configuration.

If the advertisement information inputted by the plurality of information provider terminals is stored without any change, the consumer terminal may later be damaged, and thus, the service server of the present invention may not be trusted.

Therefore, if the harmful judgment module is information that matches the extracted keywords in the advertisement information but is difficult to determine the correct information, or the advertisement information provided by the information provider who receives a large number of reports, the publisher terminal reads the corresponding advertisement information. Can be filtered before accepting the ad.

The reliability checking module is configured to provide reliability information of the publisher terminal to the information provider terminal.

The reliability information may be obtained by comparing the number of comments input by the consumer terminal to the post and the number of posts shared by the consumer terminal to another consumer terminal with a preset value.

The predetermined value may be an average value of reliability information, and may be weighted according to importance or value determination.

That is, by extracting the publisher terminal for creating the most effective posts among the plurality of publisher terminals and providing them to the information provider terminal, the advertisement information can be transmitted to the corresponding publisher terminal.

In this case, if the publisher terminal list is to be provided through the reliability check module, the information provider terminal must additionally pay a price.

Value-selective marketing system according to an embodiment of the present invention described above can be easily shared according to interests.

In addition, it has an excellent publicity effect at a minimum cost.

In addition, the consumer can be provided with the desired advertisements without unnecessary search.

In addition, publishers, companies that register advertisements, organizations, individuals, and consumers who receive advertisements can all benefit.

The embodiments of the present invention described above are not implemented only by the apparatus and / or method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention, a recording medium on which the program is recorded, and the like. Such implementations may be readily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

10: publisher terminal
20: information provider terminal
30: consumer terminal
100: service server
101: database
102: keyword extraction module
103: advertisement exposure module
104: permission request module
105: revenue payment module
106: payment history sharing module
107: differential payment module
108: consumer data module
109: harmful judgment module
110: reliability confirmation module
200: social platform

Claims (8)

A publisher terminal for registering a post on a social platform;
An information provider terminal for providing advertisement information to be provided to the social platform;
A consumer terminal provided with a post registered in the social platform and advertisement information according thereto;
And a service server for sharing advertisement information provided from the information provider terminal to the corresponding consumer terminal viewing the post according to the content of the post registered by the publisher terminal.
The method of claim 1,
The service server,
A database for storing advertisement information received from the information provider terminal;
A keyword extraction module for extracting a keyword from information of a post registered from the publisher terminal;
An advertisement exposure module that provides a match to the keyword extracted from the keyword extraction module and the advertisement information to a consumer terminal viewing a post;
A permission request module for transmitting the advertisement registration registration request information input from the information provider terminal to the publisher terminal;
Receiving payment information receiving the acceptance information for the advertisement registration registration permission request, the information provider terminal according to the frequency and the number of site visits the advertisement information is exposed to the revenue payment module and
When the revenue is paid through the revenue payment module according to the blockchain technology payment history is a value-selective marketing system comprising a payment history sharing module that is shared to the corresponding publisher terminal, information provider terminal and consumer terminal.
The method of claim 2,
The service server,
Value-selective marketing system further comprises a differential payment module to make a differential payment to the publisher terminal according to the position where the advertisement information is exposed on the post.
The method of claim 2,
The service server,
Further comprising a consumer data module for providing the information provider terminal the analysis information analyzed according to the advertisement information received the location information and personal information of the consumer terminal,
The analysis information,
Value-selective marketing system including one or more of the advertisement information provided according to the extracted high frequency keywords, the location of the consumer terminal receiving the advertisement information, age, gender, occupation.
The method of claim 2,
The service server,
In case of including harmful information among the advertisement information, the harmful judgment module transmits the personal information of the information provider terminal which provided it as harmful advertisement information to the cyber related government agency terminal, and at the same time sends a blocking warning message to the corresponding information provider terminal. Value-selective marketing system that includes more.
The method of claim 2,
The service server,
Further comprising a reliability check module for providing the credit information of the publisher terminal to the information provider terminal,
The reliability information is
And the number of comments input by the consumer terminal into the post and the number of posts shared by other consumer terminals by the consumer terminal can be obtained by comparing with a preset value.
The method of claim 1,
The advertisement information,
Value-selective marketing system that includes one or more of advertising, social events, and related articles.
The method of claim 1,
The post is
Value-selective marketing system, characterized in that registered as one or more of the image, video, sound, text.

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