KR20210031053A - Platfrom system and method for legalizing distribution of celebrity goods - Google Patents

Abstract

The present invention relates to a platform system and method for digital content distribution. More particularly, the present invention relates to the platform system and method for legalizing goods transactions. According to the present invention, goods utilizing celebrity videos and so on illegally distributed with portrait rights issues can be stimulated by a legitimate fandom and covered by the platform. The present invention includes: a system server; a homepage master terminal for registering one or both of a celebrity video taken by an individual and celebrity video application goods information on the system server; a fan terminal for requesting celebrity video application goods manufacturing through payment after selecting goods for celebrity video application and the registered celebrity video or the celebrity video application goods information from the system server; a manufacturer terminal for accepting the celebrity video application goods manufacturing request from the system server; and an agency terminal run by an agency having portrait rights on the celebrity video and receiving some of the sale fee regarding the celebrity video application goods together with the homepage master terminal from the system server.

Description

Platform system and method for fostering celebrity goods distribution {PLATFROM SYSTEM AND METHOD FOR LEGALIZING DISTRIBUTION OF CELEBRITY GOODS}

The present invention relates to a distribution platform system and method for digital content, and more specifically, merchandise using celebrity videos, etc. distributed voicefully without solving the problem of portrait rights, can be stimulated with a legitimate fandom and introduced into the platform. It relates to a platform system and method for cultivating existing goods transactions.

The fandom culture that can be easily accessed by the public living in the current fan era is enthusiastic about stars, and unlike the past that was led by a specific age group, the age range of fandoms has recently been diversifying. Accordingly, Goods, which are various items designed with a star concept, are also being released as various types of products, but this star goods market is uniquely divided into the official goods market and the informal goods market according to the distribution type.

In the star goods market, the official goods market refers to products that are released through a contract with the agency or agency to which the star belongs, and the informal goods market is created and sold by fans directly within the fandom or by ordinary merchants separately from the agency. It is a market that refers to products manufactured and sold without a contract.

The portion of the sales of goods at the management company rises every year, but the market for informal goods is also revitalizing due to the increase in sales of official goods, and the informal goods market is not only a channel that leads to the influx of new fans as well as existing cases, and the agency simply stops it. Is an impossible situation.

The biggest problem with such an informal goods market is that it is a gray market, and the fandom is also fully aware that the informal goods market is a gray market, but it is a market that cannot disappear because the informal goods completely complement the limitations of the official goods market. This is a common opinion in the art.

Therefore, it is necessary to prepare a plan to cultivate an informal goods market that still exists as a gray market so that it can coexist with the official goods market.

Korean Patent Publication No. 10-1728419 Korean Patent Application Publication No. 10-2019-0022421

The present invention was conceived to solve the problems of the conventional distribution described above, and unofficial goods using celebrity videos, etc., which are voicedly distributed in a state where the portrait rights issue is not resolved, can be stimulated with the correct fandom and introduced into the trading platform. The purpose of this is to provide a platform system and method for cultivating celebrity goods distribution that can contribute to the establishment of a legitimate distribution ecosystem in the informal goods market.

In order to achieve the above object, the present invention, a system server; A homepage master terminal for registering at least one of a celebrity image captured by an individual and goods information applied with a celebrity image to the system server; A fan terminal for selecting goods to which the celebrity video and celebrity video registered from the system server are applied, or selecting information on the celebrity video-applied goods, and then requesting production of celebrity video-applied goods through a payment process; A manufacturer terminal for receiving a request for producing goods applied with celebrity video transmitted from the system server; It characterized in that it comprises a; a management agency terminal, operated by an agency having a portrait right for the celebrity video, and for receiving part of the sales commission for the celebrity video-applied goods from the system server by sharing it with the homepage master terminal.

Here, the system server stores the celebrity video or celebrity video-applied goods information according to the frequency of at least one or more of the celebrity video or celebrity video-applied goods information registered by the homepage master terminal and the fan terminal's celebrity video-applied goods production request. A guest reporter recommendation module for recommending a registered website master as a guest reporter to an internet newspaper, and a donation management that separately manages the donation for donating a portion of the sales fee, and allows you to check the donation and donation history accumulated in the fan terminal in real time. A module and a fee adjustment module for adjusting a sales fee rate to be paid to the homepage master terminal and the agency terminal according to at least one or more of a celebrity's online exposure level and a sales volume of celebrity video-applied goods.

In addition, the system server enables pre-coordination on whether or not the goods are applied to the celebrity video between the homepage master terminal and the agency terminal, and the video usage agreement module for granting the permission to delete the registered celebrity video to the agency terminal, and the celebrity video. Equipped with a manufacturer management module to register and manage companies requesting registration as manufacturers of each type of applied goods, and to transmit celebrity video or celebrity video applied goods information to the manufacturer's terminal through DRM (Digital Rights Management) for a one-time use when producing goods. It is characterized by that.

In addition, the system server is a funding management module for requesting production of celebrity video-applied goods to a manufacturer terminal by raising funds in a crowdfunding method through a fan terminal, or for requesting celebrity advertisements to an advertising agency terminal by selecting celebrity videos; and A goods exposure management module for supporting the fan terminal to differentially expose the goods applied with the celebrity video according to the priority corresponding to the search volume for each celebrity analyzed through the cookie value, and the celebrity video registered by the homepage master terminal. A watermark assigning module is provided for assigning a watermark to a fan terminal, and the homepage master terminal is characterized in that it is possible to operate an online shopping mall for directly selling merchandise applied with celebrity video.

At least two or more of the system server, homepage master terminal, fan terminal, manufacturer terminal, and agency terminal function as a block chain node, so that the node records encrypted information including celebrity video information and sales fee in a block, It is characterized by verifying the integrity of celebrity video information and sales fees by connecting blocks in a chain form.

On the other hand, the present invention, the homepage master terminal, the celebrity image registration step of registering the celebrity image captured by the individual in the system server; A goods production request step in which the fan terminal selects goods to which the registered celebrity video and celebrity video are applied from the system server, and then requests production of celebrity video-applied goods through a payment process; A goods production request receiving step of the manufacturer's terminal receiving a request for producing goods applied with a celebrity video transmitted from a system server; And a commission distribution step of receiving, by the agency terminal, a sales commission for merchandise applied with a celebrity video from a system server together with a homepage master terminal.

The platform system and method for cultivating celebrity goods distribution according to the present invention as described above can make it possible to establish a correct distribution ecosystem in the informal goods market by introducing goods using celebrity photos, etc., which are distributed negatively, to a legitimate trading platform. .

In addition, according to the present invention, 1) in the case of small and medium-sized agencies, even though they have a fandom layer, they are unable to connect to goods-related sales.Through the present invention, the issue of portrait rights is resolved and goods revenue is generated, and 2) the instability of unofficial goods transactions between individuals. 3) Create entertainment content in connection with the Internet newspaper business, prepare additional contact points with the agency, 4) Parties according to the establishment of objective terms and conditions in accordance with the characteristics of an open platform operated by multiple stakeholders It can have the same effect as minimizing the occurrence of damage between people.

1 is a diagram schematically showing a platform system for cultivating celebrity goods distribution
2 is a diagram showing the main components of a system server among platform systems for cultivating celebrity goods distribution
3 is a flow chart showing a method for cultivating celebrity goods trade

The terms or words used in the specification and claims should not be construed as being limited to their usual or dictionary meanings, and the inventor may appropriately define the concept of terms in order to describe his own invention in the best way. It should be interpreted as a meaning and concept consistent with the technical idea of the present invention based on the principle that there is.

Accordingly, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all the technical ideas of the present invention, so that they can be replaced at the time of application. It should be understood that there may be various equivalents and variations.

Hereinafter, a platform system and method for cultivating celebrity goods distribution according to the present invention will be described with reference to the drawings.

1 is a diagram schematically showing a platform system for cultivating celebrity goods distribution.

The platform system for cultivating the distribution of celebrity goods according to the present invention basically includes a system server, a homepage master (a person who follows a star and shares a personal photo taken on a personal SNS) terminal, a fan terminal, a manufacturer terminal, and an agency terminal. It is composed.

More specifically, the present invention provides a system server, a homepage master terminal for registering celebrity images, celebrity images applied goods information, etc., recorded by an individual on the system server, and goods to which celebrity images and celebrity images registered from the system server are applied. Select or select the celebrity video applied goods information, and then go through the payment process to request the production of celebrity video-applied goods, a manufacturer terminal to accept celebrity video-applied goods production requests sent by the system server, and celebrity videos. It is operated by an agency with portrait rights and includes an agency terminal for receiving part of the sales commission for merchandise applied with celebrity video from the system server by sharing it with the homepage master terminal.

As a result, the fan may request celebrity videos and goods to be selected to produce a small amount of goods tailored to individual tastes, and goods information applied with celebrity images pre-produced by the homepage master (e.g., by collecting photos of specific celebrities' activities. You can also request that you select the album information you made) and make it in bulk like a ready-made product.

The system server can be constructed to serve as a kind of web server, database server, and mobile server. For example, the processed result can be displayed on a web page through an online network, or necessary input data can be transmitted through the web page. , Here, the web page should be interpreted as including software for performing specific tasks such as web applications in addition to simple text, images, sound, and video, and applications and interfaces installed on desktops, laptops, smartphones, tablet PCs, etc. It can also be built to provide

The homepage master terminal, fan terminal, and manufacturer terminal are connected to the system server through the online network to transmit and receive data related to celebrity video-applied goods, and the agency terminal is to share the commission for selling celebrity video-applied goods, tablets, netbooks, It should be interpreted as including various communication means such as PDA (personal digital assistant), PMP (portable multimedia player), smart phone, wearable smart device, etc. Can be equipped.

In addition, the online network referred to in the present invention may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet, and the TCP/IP protocol and various services existing in the upper layer, that is, HTTP (Hyper Text Transfer). Protocol), HTTPS (Hyper Text Transfer Protocol Secure), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), and SMTP (Simple Mail Transfer Protocol). , It is not limited to these examples, and comprehensively refers to a data communication network capable of transmitting and receiving data in various forms.

2 is a diagram showing the main components of a system server among platform systems for cultivating celebrity goods distribution.

Hereinafter, specific matters related to the system server will be described.

<Other major components, functions and effects of the system server>

* Guest reporter recommendation module

-According to the frequency of celebrity videos registered by the homepage master terminal, celebrity video application goods information, and fan terminal celebrity video application goods production requests, the homepage master who registered the celebrity video is recommended as a visiting reporter to the Internet newspaper.

-Internet newspaper companies (internet newspaper terminals) may invite the recommended homepage master as a guest reporter and support them to secure content such as celebrity-related photos and video news, for example, in the entertainment-related Internet newspaper business field.

-The number of uploads of celebrity video/celebrity video-applied goods information, and the number of celebrity video-applied goods sales can be reflected as a basic evaluation frequency, and incentives added to sales fees based on these evaluation frequencies can also be reflected.

-In detail, by analyzing the celebrity video through a deep learning method, analyzing the video quality according to the accuracy of the celebrity match, the image quality, etc., a function to recommend a visiting reporter can be added according to the quality.

-The homepage master can also act as a guest reporter and secure new jobs/profits.

* Donation management module

-Performs a separate management function to donate some of the sales commission of celebrity video-applied goods

-It ensures the transparency of donation use by making it possible to check the donation and donation history accumulated in real time on the fan terminal.

-Set the amount to be donated at a certain percentage of the sales amount, and freely donate the collected amount, or in some cases, donate when the amount is accumulated after setting the donation target amount requested by the agency's terminal, or the amount collected on December 25 every year You can manage donations and donation schedules in various ways, such as donating money.

-After accumulating fees for each celebrity, it can be donated to a donation group (donation group terminal) and used to promote the celebrity's social contribution.

* Fee adjustment module

-The sales commission rate to be paid to the homepage master terminal and the agency terminal is adjusted according to the online exposure level of celebrities and the sales volume of goods applied with celebrity video.

-Sales fees can be adjusted differentially for each celebrity through consultation with the agency, or it can be adjusted according to the frequency of online exposure by celebrity, considering that the frequency of exposure by celebrity can be investigated through keywords on existing online search sites. It can also be adjusted to reflect the increase or decrease in sales of goods.

-Fee rates may be adjusted based on the ranking of celebrities provided by portal search sites, etc.

-Considering that the arithmetic amount for portrait rights may vary for each celebrity, a differentiated sales fee policy is applied, and accordingly, a smooth profit distribution structure with the agency can be promoted.

* Video usage agreement module

-Supporting the application of goods to celebrity videos between the homepage master terminal and the agency's terminal can be adjusted in advance

-It can also have the function of granting the authority to delete celebrity videos registered in the system server to the agency terminal

-Celebrity videos that the agency does not want to use because they can negatively affect celebrities are discussed in advance with the homepage master so that the celebrity videos are not applied to goods.

-In exchange for not using celebrity videos for goods, additional fees and items can be applied to the homepage master.

* Video providing module

-Performs the function of transmitting the celebrity video agreed upon through the video usage agreement module to the newspaper company terminal, and then distributing the video fee paid by the newspaper company terminal in exchange for providing the video to the homepage master terminal and the agency terminal

-In addition to celebrity video-applied goods, only celebrity videos can be provided to online/offline newspapers alone to generate additional revenue.

-As the video is provided to the newspaper in the state of an agreement with the agency, the situation that may pose a problem for the agency and entertainer is excluded.

* Manufacturer management module

-Performs the function of registering and managing companies that request registration as manufacturers by type of goods applied with celebrity video

-Celebrity video or celebrity video applied celebrity video that is not voluntarily/illegally approved by the manufacturer after the production of the goods is completed by sending it to the manufacturer's terminal through DRM (Digital Rights Management) so that it can be used once when producing the goods. Prevents the use of merchandise information or celebrity videos

-Since the desired goods may be different according to the individual tastes of the fans, accordingly, manufacturers are managed separately in consideration of the need to secure multiple manufacturers for each type of goods.

-In addition, it is necessary to manage as many cooperative manufacturers as possible because the MOQ and unit price that can produce goods for each registered manufacturer may vary, and the increase or decrease in order quantity for each type of goods may be unpredictable.

* Funding management module

-Through a fan terminal, a crowdfunding method is used to request the production of celebrity video-applied goods to the manufacturer's terminal, or to select a celebrity video and request a celebrity advertisement to the advertising agency terminal.

-For example, if the MOQ quantity of celebrity video-applied goods is not enough to be requested by the manufacturer, the fans raise up to the amount corresponding to the quantity of MOQ that can be produced by crowdfunding and request and distribute the goods, or in some cases, online It can be shared among fans who funded the proceeds while selling in the open market.

-Support to use the money raised for celebrity advertisements through advertising agencies such as billboards, subway outdoor advertisements, and online advertisements without going through a separate channel.

* Goods exposure management module

-Supports the fan terminal to differentially expose the celebrity video application goods information according to the priority corresponding to the search volume for each celebrity analyzed through the cookie value.

-Since the celebrity preferences for each fan are different and the preferences for goods are different accordingly, the celebrity video with the highest probability of matching the fan's individual taste is exposed first.

-It is possible to increase the likelihood of linking to sales by exposing information on goods applied with specific celebrity videos to the top according to individual preferences.

* Watermarking module

-A watermark is added to the celebrity video registered by the homepage master terminal and provided as a fan terminal.

-In order to prevent illegal copying of celebrity videos identified through fan terminals, a unique watermark for each fan terminal is given to celebrity videos, thereby preventing fans from distributing videos without permission or illegal copying of videos by others.

Here, the homepage master terminal enables the operation of an online shopping mall to directly sell celebrity video-applied goods, so that the homepage master can improve the profit structure of direct sales of goods, while the operator who operates the system server From the standpoint, it could be used to increase the system server operation profit by deducting the commission from the homepage master from among the commissions for selling goods that must be distributed to the homepage master and agency in exchange for direct sales of goods by the homepage master.

In addition, the present invention allows at least two or more of the system server, homepage master terminal, fan terminal, manufacturer terminal, and agency terminal to function as a block chain node, and block encrypted information including entertainer video information and sales fees between nodes. The product distribution ecosystem that applies objective celebrity videos through transparent disclosure of celebrity videos and corresponding sales fees and forgery prevention functions by recording in and connecting multiple blocks in a chain to verify the integrity of celebrity video information and sales fees. It could also help to create.

3 is a flow chart showing a method for cultivating celebrity goods distribution.

On the other hand, the method for cultivating celebrity goods distribution according to the present invention basically includes a celebrity image registration step, a goods production request step, a goods production request reception step, and a fee distribution step.

More specifically, in the present invention, the homepage master terminal registers the celebrity image captured by the individual in the system server, and the fan terminal selects the celebrity image registered from the system server and the goods to which the celebrity image is applied, and then performs a payment process. After that, the goods production request step in which the production of celebrity video-applied goods is requested, the goods production request reception step in which the manufacturer's terminal receives the celebrity video-applied goods production request that is transmitted from the system server, and the agency terminal to the celebrity video-applied goods from the system server. It includes a commission distribution step of receiving the sales commission for the homepage together with the master terminal.

As an example of the present invention as described above, 1) after the homepage master registers the celebrity video, which is a digital content, on the system server, 2) designating the goods to which the celebrity video and celebrity video preferred by the fans will be designated and ordered with payment The process of requesting production follows, and 3) at the same time that the manufacturer receives the order for the production of the goods, 4) the homepage master and the agency share a portion of the sales fee out of the amount paid by the fans, and 5) the manufacturer The process of receiving the produced goods is followed, and as a result, it is possible to support the distribution of unofficial goods related to celebrities that were voiced in the past on a legitimate platform.

In the description of the present invention with reference to the accompanying drawings above, a specific shape and direction have been described, but the present invention can be variously modified and changed by those skilled in the art, and such modifications and changes are included in the scope of the present invention. Should be interpreted as.

Claims (12)

A system server;
A homepage master terminal for registering at least one or more of a celebrity image captured by an individual and goods information applied with a celebrity image to the system server;
A fan terminal for selecting a celebrity video registered from the system server and a goods to which the celebrity video is applied, or selecting information on the celebrity video-applied goods, and then requesting production of a celebrity video-applied product through a payment process;
A manufacturer's terminal for receiving a request for producing goods applied with a celebrity video transmitted from the system server;
Celebrity goods distribution cultivation, characterized in that it comprises: a management agency terminal operated by an agency having a portrait right for the celebrity video, and for receiving part of the sales commission for celebrity video-applied goods from the system server by sharing it with the homepage master terminal; Platform system for
The method according to claim 1,
The system server is a homepage that registers the celebrity video or celebrity video-applied goods information according to the frequency of at least one of at least one of the celebrity video or celebrity video-applied goods information registered by the homepage master terminal and the fan terminal's celebrity video-applied goods production request. A platform system for cultivating celebrity goods distribution, characterized in that it has a guest reporter recommendation module for recommending a master as a guest reporter to an internet newspaper.
The method according to claim 1,
The system server is a platform for cultivating celebrity goods distribution, characterized in that the system server has a donation management module that separately manages donations for donating a portion of the sales fee, and allows the donation and donation history to be accumulated in the fan terminal in real time. system.
The method according to claim 1,
The system server includes a fee adjustment module for adjusting a sales fee rate to be paid to the homepage master terminal and the agency terminal according to at least one or more of the online exposure level of the celebrity and the sales volume of celebrity video-applied goods. Platform system for training distribution.
The method according to claim 1,
The system server is characterized in that it has a video use agreement module to enable pre-coordination between the homepage master terminal and the agency terminal to apply goods to the celebrity video, and to grant the permission to delete the registered celebrity video to the agency terminal. A platform system for fostering distribution of celebrity goods.
The method according to claim 1,
The system server registers and manages a company requesting registration as a manufacturer for each type of celebrity video-applied goods, and transmits the celebrity video or celebrity video-applied goods information to the manufacturer's terminal through DRM (Digital Rights Management) so that it can be used once when producing goods. Platform system for cultivating celebrity goods distribution, characterized in that it has a manufacturer management module for.
The method according to claim 1,
The system server comprises a funding management module for requesting production of celebrity video-applied goods to a manufacturer terminal by raising funds in a crowdfunding method through a fan terminal, or for requesting celebrity advertisements to an advertising agency terminal by selecting celebrity videos. A platform system for fostering distribution of celebrity goods.
The method according to claim 1,
The system server comprises a goods exposure management module for supporting differential exposure of goods applied with a corresponding celebrity video according to a priority corresponding to a search volume for each celebrity analyzed by the fan terminal through a cookie value. Platform system for cultivating celebrity goods distribution.
The method according to claim 1,
The system server is a customer-customized live broadcasting system, characterized in that it comprises a watermark assigning module for giving a watermark to a celebrity image registered by a homepage master terminal and providing it to a fan terminal.
The method according to claim 1,
The homepage master terminal is a platform system for cultivating celebrity goods distribution, characterized in that it is possible to operate an online shopping mall for directly selling celebrity video-applied goods.
The method according to claim 1,
At least two or more of the system server, homepage master terminal, fan terminal, manufacturer terminal, and agency terminal function as a block chain node, so that the node records encrypted information including celebrity video information and sales fee in a block, A platform system for cultivating celebrity goods distribution, characterized by verifying the integrity of celebrity video information and sales fees by connecting blocks in a chain form.
In the distribution method using the system according to any one of claims 1 to 11,
A celebrity video registration step in which the homepage master terminal registers a celebrity video captured by an individual in a system server;
A goods production request step in which the fan terminal selects goods to which the registered celebrity images and celebrity images are applied from the system server, and then requests production of goods applied with celebrity images through a payment process;
A goods production request receiving step of the manufacturer's terminal receiving a request for producing goods applied with celebrity video transmitted from a system server;
The method for cultivating the distribution of celebrity goods, characterized in that it comprises a; commission distribution step of the agency terminal receiving the sales commission for the celebrity video-applied goods from the system server together with the homepage master terminal.

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