KR20130014460A - Method and system for deciding exposure rank of commodity information in shopping commodity searching service - Google Patents

Abstract

PURPOSE: A method for determining the ranking of product information exposure in a shopping product search service and a system thereof are provided to determine rankings for product information of an advertising shopping mall according to the accuracy of advertising products related to search keywords. CONSTITUTION: A bidding price for purchasing an advertising item related to a product category or a product search keyword is received from a plurality of shopping malls(S210). N-units of advertising shopping malls successfully purchasing the advertising item are extracted(S220). Exposure rankings for product information of upper M-units of advertising shopping malls are determined based on the popularity, reliability, and accuracy of the extracted advertising shopping malls(S230). [Reference numerals] (S210) Receiving bidding prices for purchasing an advertising item related to a product category or a product search keyword from a plurality of shopping malls; (S220) Extracting N advertising shopping malls succeeding the purchase of the advertising item according to the received bidding prices; (S230) Determining exposure rankings for product information of upper M advertising shopping malls based on one or more of the popularity, reliability, and accuracy of the extracted N advertising shopping malls

Description

METHOD AND SYSTEM FOR DECIDING EXPOSURE RANK OF COMMODITY INFORMATION IN SHOPPING COMMODITY SEARCHING SERVICE}

Embodiments of the present invention relate to a method and a system for determining product information exposure ranking in a shopping product search service, and more particularly, receiving a bid for purchasing an advertisement item from a plurality of shopping malls, and advertising the advertisement according to the received bid. The present invention relates to a method and a system for extracting product information on a plurality of advertisement shopping malls that have successfully purchased an item, and determining an exposure order of the product information on the extracted plurality of advertising shopping malls according to a predetermined criterion.

Recently, many people use the Internet due to the development of information and communication, and various kinds of services using the Internet are provided with the increase of the use of the Internet. Therefore, Internet users can use various services such as shopping, games, movies, and music through online. In particular, online shopping is used by many Internet users because it is possible to purchase a product without being constrained by the purchase time of the product and without directly visiting a product sales place.

In addition, with the increased use of online shopping, shopping mall relay systems that provide information on products sold in a plurality of shopping malls are also increasing. Due to the development of such an online shopping system, as the types of products sold or handled in a shopping mall or a shopping mall relay system increase exponentially, a method of providing product information provided to a user is also diversified.

In a conventional online shopping mall or shopping mall relay system, in order to purchase a predetermined product, a user has to search for a product and check product information until a product to be purchased is found through a product search process.

In particular, unlike online shopping, in online shopping, the user cannot obtain information about a certain product from a seller of the product, for example, a new product or a popular product, and thus obtains information that is helpful in selecting a product. There was a problem that is difficult.

In order to solve the above problems, the recent online shopping mall or shopping mall relay system arranges and provides product information according to criteria such as latest product order and popular product order. For example, when the user searches for "suit pants," the sales rank of the "suit pants" may be selected according to the sales amount, and the product information may be sorted and provided to the user according to the selected sale rank. However, in the above case, since a popular product is selected only in consideration of the sales amount of the product, there is a problem in that it cannot satisfy the desire of an advertiser to advertise a product for "suit pants."

On the other hand, in providing product information in a shopping search service, if a user selects a popular product only for an advertisement that pays a certain advertisement fee for a product advertisement, there is a problem in that the user does not properly provide the desired product information.

In addition, in providing product information in the shopping search service, if the reliability of the product information of the advertisement shopping mall is not reflected at all and the product information of the advertising shopping mall is unconditionally reflected, the problem of lowering the reliability of the product search service is problematic. have.

In addition, when providing the product information according to the search keyword in the shopping search service, the accuracy of the search service is reduced when unconditionally providing the product information of a plurality of advertisement shopping malls that pay a certain advertisement fee without considering the accuracy of the search result. There is this.

Therefore, when sorting and displaying the product information on the product search result page, the advertisement shopping mall that has bid for the upper exposure area is selected, and the product information of the selected advertising shopping mall is sorted according to a predetermined criterion to be exposed to the upper exposure area. The emergence of new technologies has been called for.

The present invention has been made to improve the prior art as described above, when selecting the product information on the product search results page to display the advertising shopping mall bids for the upper exposure area is selected, and again selected according to certain criteria An object of the present invention is to provide a product information exposure ranking determination method and system for determining an exposure order of product information in an advertisement shopping mall.

In addition, the method and system for determining the product information exposure ranking according to the present invention is to determine the exposure ranking for the product information of the advertisement shopping mall according to the popularity of the advertisement product.

In addition, the method and system for determining the product information exposure ranking according to the present invention is to determine the exposure position for the product information of the advertisement shopping mall according to the reliability of the advertisement product.

In addition, the method and system for determining the product information exposure ranking according to the present invention is to determine the exposure ranking for the product information of the advertisement shopping mall according to the accuracy of the advertisement product associated with the search keyword.

In addition, the method and system for determining product information exposure ranking according to the present invention selects criteria such as product price, release date, shipping cost, reserve, etc. when the exposure ranking of the product information of the plurality of advertisement shopping malls determined by popularity, reliability, and accuracy is the same. To re-determine the exposure ranking.

In addition, a method and system for determining product information exposure ranking according to the present invention has an object of determining an exposure ranking for exposing product information to which special display information according to an advertisement item is added.

In addition, the method and system for determining product information exposure ranking according to the present invention aims to determine the exposure ranking for the product information to which the advertisement item exposed to a specific area of the product search result is applied only during the validity period of the advertisement item.

In order to achieve the above object and to solve the problems of the prior art, the product information exposure ranking method according to the present invention comprises the steps of receiving a bid for purchasing an advertisement item associated with a product search keyword or product category from a plurality of shopping malls; Extracting the N advertising shopping malls which have successfully purchased the advertisement item according to the received bid, and the top M advertising shopping malls based on at least one of popularity, reliability, and accuracy of the extracted N advertising shopping malls. Determining an exposure rank for product information of the.

In addition, the product information exposure ranking system according to the present invention, a receiving unit for receiving a bid for purchasing an advertisement item associated with a product search keyword or product category from a plurality of shopping malls, and the purchase of the advertising item in accordance with the received bid An extraction unit for extracting N advertising shopping malls that have succeeded in, and a determination unit for determining the exposure ranking of the product information of the top M advertising shopping malls based on at least one of the popularity, reliability and accuracy of the extracted N advertising shopping malls Include.

According to the present invention, when the product information is sorted and displayed on the product search result page, the advertisement shopping mall that has provided a bid for the upper exposure area is selected, and the product information of the selected advertisement shopping mall is sorted again according to a predetermined criterion. Provided are a method and system for determining product information exposure ranking that can be exposed to an area.

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, it is possible to determine the exposure ranking for the product information to which the advertisement item for differentiating from the existing simple search product information is applied.

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, it is possible to determine the exposure ranking for the product information to which the advertisement item to be displayed is displayed on the first page of the product search result page.

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, it is possible to determine the exposure ranking for the product information to which the advertisement item to be displayed is displayed in a specific area of the product search result page associated with the product category or the product search keyword. .

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, the exposure ranking of the product information of the advertisement shopping mall may be determined according to the popularity of the advertisement product.

In addition, according to the method and system for determining product information exposure ranking according to the present invention, the exposure ranking of the product information of the advertisement shopping mall may be determined according to the reliability of the advertisement product.

In addition, the method and system for determining product information exposure ranking according to the present invention may determine the exposure ranking for the product information of the advertisement shopping mall according to the accuracy of the advertisement product associated with the search keyword.

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, when the exposure ranking of the product information of the plurality of advertisement shopping malls determined by popularity, reliability, and accuracy is the same, such as price, release date, shipping cost, reserve, etc. Exposure ranking can be re-determined based on selection criteria.

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, the product searcher can display the product information to which the special display information according to the advertisement item is added according to the determined exposure ranking.

In addition, according to the method and system for determining product information exposure ranking according to the present invention, the product information to which the advertisement item is applied to a specific region of the product search result may be displayed according to the determined exposure rank only during the validity period of the advertisement item.

In addition, according to the method and system for determining the product information exposure ranking according to the present invention, when the product information is sorted in order of popularity, the product information to which the advertisement item is applied to a specific area of the product search result may be displayed according to the determined exposure rank.

1 is a diagram illustrating a linkage relationship between a product information exposure ranking system, a shopping mall server, and a product search terminal according to an exemplary embodiment of the present invention.
2 is a flowchart illustrating a method of determining product information exposure ranking according to an embodiment of the present invention.
3 is a diagram illustrating an example of a screen providing product information to which advertisement items are applied when sorting products in order of popularity according to one embodiment of the present invention.
FIG. 4 is a diagram for one example of a screen providing product information to which advertisement items are applied when sorting products in descending order of prices according to one embodiment of the present invention.
FIG. 5 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied to a prominent product area according to category classification according to an embodiment of the present invention.
6 is a diagram illustrating an example of a screen for providing product information to which advertisement items are applied to a prominent product area according to a keyword search result according to one embodiment of the present invention.
FIG. 7 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied in a prominent mall area according to category classification according to one embodiment of the present invention.
8 is a diagram illustrating an example of a screen for providing product information to which an advertisement item is applied to a prominent mall area according to a keyword search result according to one embodiment of the present invention.
FIG. 9 is a diagram for one example of a screen providing product information to which an advertisement item is applied to a prominent mall area of a basic information screen of a specific product according to one embodiment of the present invention.
FIG. 10 illustrates an example of a screen for providing product information to which an advertisement item is applied to a price comparison area of a specific product.
11 is a diagram illustrating a configuration of a product information exposure ranking system according to an embodiment of the present invention.
FIG. 12 is a diagram for one example of determining an exposure ranking for product information having the same similarity according to one embodiment of the present invention.
Figure 13 is an internal block diagram of a general purpose computer device that may be employed to perform the method for determining product information exposure ranking according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, a method and system for determining product information exposure ranking according to the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating a linkage relationship between a product information exposure ranking system, a shopping mall server, and a product search terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the product information exposure ranking system 100 receives a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping mall servers 110. The bid does not affect the charge per click, nor does it affect the sorting order for the plurality of advertisement shopping malls that have successfully purchased the advertisement item.

The advertisement item may place product information in a specific area of a product search result page and add special display information to the product information in order to promote product sale. The advertisement item may also provide an opportunity to change the location and user interface for the particular area.

In addition, the product information exposure ranking system 100 extracts an advertising shopping mall that has successfully purchased the advertisement item according to the received bid. The advertisement shopping mall may correspond to N shopping malls in the order of the highest bid among the bids for purchasing the advertisement item. For example, if there are 12 shopping malls for purchasing the advertisement item, only eight shopping malls may be extracted as the advertisement shopping mall in the order of the highest bids received from the plurality of shopping mall servers 110.

In addition, the product information exposure ranking system 100 determines the exposure ranking of the product information of the top M advertising shopping malls according to the popularity, reliability or accuracy of the extracted N advertising shopping malls. The popularity, reliability, and accuracy may be scores given to product information of the advertisement shopping mall. For example, when there are eight extracted advertising shopping malls, an exposure ranking of product information of the top four advertising shopping malls may be determined based on popularity, reliability, or accuracy of each advertising shopping mall.

In addition, the product information exposure ranking system 100 may display the product information of the advertisement shopping mall on the product search result page associated with the product search keyword or the product category according to the determined exposure ranking.

In addition, the product information exposure ranking system 100 charges an advertisement fee for the advertising shopping mall according to the occurrence of a click on the product information.

That is, when the product information exposure ranking system 100 clicks on the product information of the advertisement shopping mall on the search result page according to the category of the product or the product search keyword in the shopping product search service, the advertisement cost corresponding to the advertisement cost is displayed. You can charge the mall.

The advertising cost may be calculated as "[charge per click] X [number of clicks]". The charge per click may be calculated by a calculation formula such as "[product sales price] X [rate per segment]". According to one embodiment of the present invention, the charge per click is charged only when the click is a valid click, and when the click is a click determined to be in doubt through a predetermined validity measuring method, the charge is invalidated to be charged. You can do that. For example, if the individual IP clicks an individual product more than two times within 24 hours, the validity measuring method may determine a click corresponding to two or more times as invalid clicks. In this case, various methods may be used, such as a method of determining the click as an invalid click, or a method of determining the click as an invalid click when the product impression IP and the click IP are different.

The product information exposure ranking system 100 may determine the exposure ranking so that the product information is exposed to an area having a high purchase rate, that is, an area where many clicks can be generated, rather than imposing a cost of raising the CPC unit price itself.

Accordingly, the present invention may generate additional advertising revenue by exposing product information to an area where more clicks may occur.

The shopping mall server 110 transmits a bid for purchasing an advertisement item associated with a product search keyword or a product category to the product information exposure ranking system 100, and transmits an advertisement cost according to occurrence of a click on the product information. To the decision system 100.

In addition, the shopping mall server 110 provides the product sales web page linked to the shortcut of each product model to the product information exposure ranking system 100, and provides the product information to the product search terminal 120 through the shortcut. Can provide.

The product search terminal 120 refers to a device having a memory capability and equipped with a microprocessor, such as a desktop PC, a notebook PC, a PDA, a mobile communication terminal, and the like, which can be connected to a wired / wireless communication network.

In addition, the product search terminal 120 may transmit the product search keyword or the product category information input from the product searcher to the product information exposure ranking system 100.

2 is a flowchart illustrating a method of determining product information exposure ranking according to an embodiment of the present invention. The product information exposure ranking method according to the present invention may be performed by the product information exposure ranking system 100.

First, in step S210, the product information exposure ranking system 100 receives a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping malls. The product search keyword may be keyword information used by a product searcher to search for a product, and the product category may be category information used by the product searcher to search for a product.

In operation S220, the product information exposure ranking system 100 extracts N advertisement shopping malls that have successfully purchased the advertisement item according to the received bid. That is, the product information exposure ranking system 100 may extract the N shopping malls determined in the order of the highest bid among the received bids as the advertising shopping mall that has successfully purchased the advertisement item.

In operation S230, the product information exposure ranking system 100 determines the exposure ranking of the product information of the top M advertising shopping malls based on at least one of popularity, reliability, and accuracy of the extracted N advertising shopping malls. .

The popularity may be calculated based on the number of shortcuts clicked on the previous day, a shortcut increase / decrease value for the product information, and a product principal PV (Page View) for the product information. As described above, the present invention considers the popularity of the product information of the advertisement shopping mall when determining the exposure order of the product information of the plurality of advertisement shopping malls, thereby providing the user with the more popular product information among the product information of the advertising shopping mall. Can be.

The number of shortcut clicks on the previous day may be calculated by the number of valid clicks linked to a shortcut to the shopping mall of the product information on the previous day. For example, if the effective number of clicks linked to the shortcut to the shopping mall of the product information on the previous day is '100', the number of shortcut clicks on the previous day may be calculated as '100'. That is, the number of clicks to the previous day may be regarded as a criterion of absolute popularity that may indicate how many product searchers visited the shopping mall of the product information.

As described above, the present invention can provide the product information of the advertisement shopping mall in consideration of the absolute popularity to the user by determining the exposure order of the product information of the advertisement shopping mall based on the number of clicks on the previous day.

The shortcut increase / decrease value is calculated by subtracting an average effective click value of a predetermined past period of the product from a previous day shortcut effective click value of the product. For example, the previous day shortcut effective click value of the product is '100', the average effective click value of the shortcut of the last 7 days of the product is '10', and the shortcut increase / decrease value is '100-10 = 90'. Compared to a week, the popularity of the product may be relatively increased.

If the effective click value of the shortcut of the previous day of the product is' 80 'and the effective click value of the shortcut of the last 7 days of the product is' 100', since the shortcut increase / decrease value is '80 -10 = -20 ', It may be determined that the popularity of the product is relatively reduced.

As described above, the present invention determines the exposure order of the product information of the advertisement store based on the shortcut increase / decrease value of the product information of the advertisement store to provide the user with the product information of the advertisement store reflecting the increase or decrease of relative popularity. Can be.

The commodity raw material PV is PV in the case of having the commodity raw part, and may indicate the popularity of the commodity itself.

As described above, the present invention determines the exposure order of the product information of the advertisement shopping mall based on the product principal PV of the product information of the advertisement shopping mall, thereby providing the user with the product information of the advertisement shopping mall according to the popularity of the product itself. Can provide.

The reliability is calculated by the user's rating and shopping mall rating. The user rating is a user score for the product, and the shopping mall rating is a shopping mall score for the mall.

As described above, the present invention can provide the user with the product information of the advertisement shopping mall having a relatively high reliability by determining the exposure order of the product information of the advertising shopping mall based on the reliability of the product information of the advertising shopping mall. have.

The accuracy is a value calculated by indexing a sentence using a brand name as a query and calculating a string matching algorithm to calculate a similarity using the brand name. That is, when a brand name is input to the query and a searched product is displayed according to the query, the sort order may be determined according to the similarity between the input brand name and the searched product.

For example, a search word such as "iriver% 20mp3 player% 20n10r% 20256 mega" is input to the query, and the search result of executing the string matching algorithm after indexing the input search word is as shown in FIG. 12.

Referring to FIG. 12, when the similarity between the product information 1210 of the first advertising shopping mall and the product information 1220 of the second advertising shopping mall is the same, the product information exposure ranking system 100 may have a lower price. The product information 1210 of the advertisement shopping mall may be determined to be higher than the exposure information of the product information 1220 of the second advertising shopping mall.

In addition to the popularity, the reliability, or the accuracy, when various fields such as' price ',' release date ',' shipping fee ', and reserve' are added to other database fields, they can be used as more sophisticated sorting criteria.

As described above, when the popularity, reliability, and accuracy of the product information of the plurality of advertisement shopping malls are the same, the present invention relates to the product of the advertising shopping mall based on any one of the price, release date, shipping cost, and reserves added to the other database fields. Exposure ranking can be re-determined.

The advertisement item may grant a right to expose product information on the top M advertisement shopping malls of which the exposure ranking is determined on the first page of a predetermined product search result page.

Accordingly, in the method of determining product information exposure ranking according to the present invention, when the product search is sorted according to the popularity products, the top M according to the exposure ranking determined by the popularity of the N advertisement shopping malls on the first page of the product search result. Product information of the three advertising shopping malls can be exposed.

In addition, the advertisement item may grant a right to expose product information of the top M advertisement shopping malls of which the exposure ranking is determined among the product information of the N advertising shopping malls to a specific region of the product search result page. The specific area may be more prominent when a product searcher searches for a product on the product search result page, and may be designated when bidding on the advertisement item in an advertisement shopping mall. The specific area may be an area designated at the top of the keyword search result screen or at the top of the category search result screen. The specific area may be an area specified at the bottom of the keyword search result screen or at the bottom of the category search result screen.

Accordingly, the method of determining product information exposure ranking according to the present invention displays product information of an advertisement shopping mall according to the determined exposure ranking in a specific area of the product search result page, thereby making product information of an advertisement shopping mall prominent. Can be.

The advertisement item may add special display information when exposing product information of the plurality of advertisement shopping malls in a specific area of the product search result page. That is, the advertisement item may make the product information of the advertisement shopping mall stand out from other general product information by adding the special display information to the product information of the advertisement shopping mall on the product search result page.

In addition, the advertisement item may be applied when the product information is arranged in order of popularity on the product search result page. When the product information is arranged in order of popularity on the product search result page, the advertisement item may grant the first page of the product search result page to expose the product information of the advertisement shopping mall at the top according to the determined exposure ranking. Can be.

In addition, when the product information is sorted by price on the product search result page, the advertisement item is exposed at the bottom by adding special display information to the product information of the advertisement shopping mall where the exposure ranking is determined on the first page of the product search result page. You can.

In addition, the advertisement item may have a validity period, and may expose the product information of the advertisement shopping mall in which the exposure ranking is determined in a specific area of the product search result page only during the designated validity period. The advertisement item may be exposed like other general product information by rearranging the exposure order of the product information of the advertisement shopping mall when the designated valid period ends.

Hereinafter, a method of displaying product information of an advertisement shopping mall according to the exposure ranking determined with reference to FIGS. 3 to 10 will be described.

3 is a diagram illustrating an example of a screen providing product information to which advertisement items are applied when sorting products in order of popularity according to one embodiment of the present invention.

As shown in FIG. 3, when the product information exposure ranking system 100 receives, for example, 'dressing pants' as a product category from a product searcher and a product sorting according to the popularity products is selected, On the first page of the product search result page, special display information 310 according to the advertisement item is added to the product information 311 to 314 of the four advertisement shopping malls so as to be distinguished from the general product information according to the determined exposure ranking. . In this case, the exposure order of the product information 311 ˜ 314 of the advertisement shopping mall may not be determined by the bid, but may be determined based on popularity, reliability, and accuracy of the extracted four advertising shopping malls. That is, the exposure order of the product information 311 ˜ 314 of the advertisement shopping mall may be determined in order of the popularity, the reliability, and the accuracy of the product information of the advertisement shopping mall.

In addition, the product information exposure ranking system 100 displays the product information of the plurality of advertisement shopping malls on the first page of the product search result page only during the validity period of the advertisement item.

In addition, when the expiration date of the advertisement item ends, the product information exposure ranking system 100 stops adding special display information 310 according to the advertisement item, and displays the popularity, reliability or the like on the product search result page. The product information can be rearranged and displayed by the accuracy.

FIG. 4 is a diagram for one example of a screen providing product information to which advertisement items are applied when sorting products in descending order of prices according to one embodiment of the present invention.

As shown in FIG. 4, when the product information exposure ranking system 100 receives, for example, 'dressing pants' as a product category from a product searcher and a product sorting according to the lowest price is selected, The first page of the product search result page displays the product information of the advertisement shopping mall to which the special display information 410 according to the advertisement item is added so as to be distinguished from other general product information sorted in descending order.

Therefore, the present invention is located at the bottom of the first page of the product search results page in the order of the product information of the advertising shopping mall, but the special display information 410 according to the advertisement item is added to the other product information around Compared to the product searcher can be displayed more prominently.

In addition, the product information exposure ranking system 100 stops adding special display information 410 according to the advertisement item when the validity period of the advertisement item ends, and the product search result page is applied to a predetermined internal scoring scheme. The merchandise information can be rearranged and displayed.

FIG. 5 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied to a prominent product area according to category classification according to an embodiment of the present invention.

As shown in FIG. 5, when the product information exposure ranking system 100 receives the suit pants as a product category from the product searcher and sorts the products according to the order of popularity, the product search result page associated with the suit pants is selected. The product information of the plurality of advertisement shopping malls to which the special display information 510 according to the advertisement item is added is displayed in the prominent product area 500 at the upper side.

In addition, when the expiration date of the advertisement item ends, the product information exposure ranking system 100 stops adding special display information 510 according to the advertisement item, and uses the internal scoring method on the product search result page. The product information may be rearranged and displayed.

6 is a diagram illustrating an example of a screen for providing product information to which advertisement items are applied to a prominent product area according to a keyword search result according to one embodiment of the present invention.

As shown in FIG. 6, when the product information exposure ranking system 100 receives 'Hyori Style' as a product search keyword from the product searcher, the product information exposure ranking system 100 stands out at the top of the product search result page associated with the search keyword. The product information of the plurality of advertisement shopping malls to which the special display information 610 according to the advertisement item is added is displayed in the product region 600 so as to be distinguished from other general product information.

In addition, when the expiration date of the advertisement item is expired, the product information exposure ranking system 100 stops adding special display information 610 according to the advertisement item, and applies the internal scoring scheme on the product search result page. The merchandise information can be rearranged and displayed.

FIG. 7 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied in a prominent mall area according to category classification according to one embodiment of the present invention.

As shown in FIG. 7, when the product information exposure ranking system 100 receives the suit pants as a product category from the product searcher and sorts the products according to the order of popularity, the product search result page associated with the suit pants is selected. Product information of the plurality of advertisement shopping malls to which the special display information 710 according to the advertisement item is added is displayed on the prominent mall area 700 so as to be distinguished from other general product information.

In addition, when the expiration date of the advertisement item is expired, the product information exposure ranking system 100 stops adding special display information 710 according to the advertisement item, and applies the internal scoring scheme on the product search result page. The merchandise information can be rearranged and displayed.

8 is a diagram illustrating an example of a screen for providing product information to which an advertisement item is applied to a prominent mall area according to a keyword search result according to one embodiment of the present invention.

As illustrated in FIG. 8, when the product information exposure ranking system 100 receives 'Hyori Style' as a product search keyword from the product searcher, another general product at the bottom of the product search result page associated with the search keyword is displayed. The product information of the plurality of advertisement shopping malls to which the special display information 810 corresponding to the advertisement item is added is displayed in the mall area 800 which is distinguished from the information.

In addition, when the expiration date of the advertisement item is expired, the product information exposure ranking system 100 stops adding special display information 810 according to the advertisement item, and applies the internal scoring method on the product search result page. The merchandise information can be rearranged and displayed.

FIG. 9 is a diagram for one example of a screen providing product information to which an advertisement item is applied to a prominent mall area of a basic information screen of a specific product according to one embodiment of the present invention.

As illustrated in FIG. 9, when the product information exposure ranking system 100 receives specific product information from the product searcher, the mall information 900 that stands out of the basic information of the product information result page associated with the specific product is displayed. ) Displays the product information of the advertisement shopping mall to which the special display information 910 according to the advertisement item is added according to the determined exposure ranking.

In addition, when the expiration date of the advertisement item is expired, the product information exposure ranking system 100 stops adding special display information 910 according to the advertisement item, and applies the internal scoring scheme on the product search result page. The merchandise information can be rearranged and displayed.

FIG. 10 illustrates an example of a screen for providing product information to which an advertisement item is applied to a price comparison area of a specific product.

As shown in FIG. 10, when the product information exposure ranking system 100 receives a price comparison with respect to specific product information from the product searcher, the product information exposure ranking system 100 according to the determined exposure ranking in the product information result page associated with the specific product is selected. Special display information 1011 to 1013 corresponding to the advertisement item is added to the product information of the advertisement shopping mall and displayed.

Accordingly, the present invention is not limited to a specific region on the product search result page in order of the product information of the advertisement shopping mall in order of low price. Compared to the information can be displayed more prominently of the product searcher.

In addition, when the expiration date of the advertisement item ends, the product information exposure ranking system 100 stops adding special display information 1011 to 1013 according to the advertisement item, and internal scoring method on the product search result page. The merchandise information can be rearranged and displayed.

11 is a diagram illustrating a configuration of a product information exposure ranking system according to an embodiment of the present invention.

Referring to FIG. 11, the product information exposure ranking system 1100 includes a receiver 1110, an extractor 1120, and a determiner 1130.

The receiver 1110 receives a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping malls.

The extractor 1120 extracts N advertisement shopping malls that have successfully purchased the advertisement item according to the received bid. That is, the extractor 1120 may extract N shopping malls into the advertisement shopping mall in the order of the highest bid among the bids received from the plurality of shopping malls. For example, when received from twelve shopping malls, the extractor 1120 may extract eight shopping malls with the highest bid among the received bids as the advertisement shopping mall.

The determination unit 1130 determines an exposure ranking of the product information of the top M advertisement shopping malls based on the popularity, reliability, and accuracy of the extracted N advertisement shopping malls. The exposure ranking is not affected by the bid and is determined by the popularity, the reliability, and the accuracy of the product information of the advertisement shopping mall.

In addition, when the determined exposure ranking is the same, the determination unit 1130 re-determines the exposure ranking of the product information of the advertisement shopping mall based on any one of price, release date, shipping cost, or reserve of the product information of the advertisement shopping mall. can do.

Meanwhile, the method for determining product information exposure ranking according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Figure 13 is an internal block diagram of a general purpose computer device that may be employed to perform the method for determining product information exposure ranking according to the present invention.

The computer device 1300 includes one or more processors 1310 connected to a main memory including a random access memory (RAM) 1320 and a read only memory (ROM) 1330. The processor 1310 is also called a central processing unit (CPU). As is well known in the art, the ROM 1330 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 1320 typically transmits data and instructions bidirectionally. Used to. RAM 1320 and ROM 1330 may include any suitable form of computer readable media. Mass storage 1340 is bidirectionally coupled to processor 1310 to provide additional data storage capability and may be any of the computer readable recording media described above. The mass storage device 1340 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 1360 may be used. The processor 1310 may include one or more input / output interfaces, such as a video monitor, trackball, mouse, keyboard, microphone, touchscreen display, card reader, magnetic or paper tape reader, voice or handwriting reader, joystick, or other known computer input / output device. 1350. Finally, the processor 1310 may be connected to a wired or wireless communication network through the network interface 1370. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments.

Therefore, the scope of the present invention should not be limited by the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

1100: product information exposure ranking system
1110: receiving unit
1120: extraction unit
1130: decision

Claims (1)

Product information exposure ranking method for determining the exposure ranking of the product information in the shopping product search service.

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