KR20090102051A - Apparatus for searching commercial information and advertising method using the same - Google Patents

Abstract

PURPOSE: An apparatus for searching commercial information and an advertising method using the same are provided to remove advertisement costs due to existing exposure ranking by successively arranging information based on higher reliability. CONSTITUTION: An apparatus for searching commercial information includes a member authentication unit, a commercial information storage unit, an information evaluation database, a scrap unit, a commercial information sorter, an information evaluation compensation unit, and a commercial information filtering unit. In the member authentication unit, identification information is set from a commercial information providing server. In the member authentication unit, user authentication is confirmed through the set information. In the commercial information storage unit, information such as a company name, a homepage address and company introduction is classified and stored. The information evaluation database stores received evaluation information about information of the commercial information storage unit. The commercial information filtering unit checks whether the commercial information storage unit is harmful not to expose it a harmful thing to a user. The commercial information filtering unit controls exposure through a harmful site blocking report of the user.

Description

Commercial information retrieval device and advertisement method using the same {APPARATUS FOR SEARCHING COMMERCIAL INFORMATION AND ADVERTISING METHOD USING THE SAME}

The present invention relates to a commercial information retrieval apparatus and an advertisement method using the same, and more particularly, when a user searches for commercial information through a search engine and accesses a specific site, the search information is not exposed according to a ranking selected by an advertiser. Advertisement paid by the advertiser to the portal site by sorting the searched information and / or accurate information, and rewards for searching the commercial information to search users, prizes, points, mileage, etc. based on participation in inquiry, recommendation, and information equality It relates to a revenue sharing method that can be paid in the form of.

When a user searches for information using a search site, there is a problem in that desired information is insufficient compared to the amount of search results extracted by searching a plurality of information such as a site address and a web page including a search word at once.

In general, if you do not know the URL address of a specific webpage, you can search by keyword using the portal site to access the webpage, and you can click on the most accurate or multiple sites among the search results to satisfy users most. Select the site you are using to use the service from the site you are connected to.

In this case, the advertiser has a problem in that the portal site is expensive and maintains the exposure position in order to be exposed to the top of the plurality of search results. Nevertheless, advertisers must always spend a lot of money in order to be placed on the top, and even if the content and services are excellent, the advertisers who are burdened with the costs are pushed down to the lower position and are difficult to be selected by the user.

In addition, the user may not know the accuracy of the search results or the details of the service, so a problem such as having to click and experience them individually occurs. Reliability of the search result was predicted through reviews written by other users, but this is because the author of the review is anonymous (or subscription ID, nickname, etc.) and cannot know whether the author's evaluation is objective. There is a hassle of checking the contents and experiencing the service.

Therefore, advertisers absolutely need a system that distributes the saved advertising costs to users by placing highly reliable sites in priority through information such as user's inquiry and recommendation without spending a large amount of advertising costs on portal sites. .

The present invention has been made to solve the above problems, the present invention provides a commercial information retrieval device that does not require advertising spending according to the prior exposure ranking by the search users search a lot, sorting in order of high reliability of information and The purpose is to provide an advertising method using the same.

In addition, another object of the present invention is to provide a commercial information retrieval apparatus and an advertisement method using the same, which can increase the user's participation and increase the trust by allowing the advertiser to distribute the advertisement cost saved by the user.

In addition, the present invention can be stored for personal use by the user for scrap information, advertisers can share with friends to increase the publicity effect, harmful sites to report to other users to block access or harmful site by the administrator Another object is to provide a commercial information retrieval apparatus capable of deleting an advertiser and an advertisement method using the same.

The present invention sets the identification information from the commercial information providing server, and corresponds to the member authentication unit 210 for confirming the user authentication through the set information and the keyword entered by the user authenticated by the user authentication unit 210 Information for storing the evaluation information received with respect to the information of the commercial information storage unit 220 and the commercial information storage unit 220 to classify and store information such as company name, homepage address, company introduction in order to provide information The information classified in the evaluation database 230 and the commercial information storage unit 220 is stored in the scrap unit 240 and the information evaluation database 230 that can be shared with other members by the member with the user authentication is scraped Evaluation information in the commercial information sorting unit 250 and the information evaluation database 230 to sequentially arrange the highest point in order to be exposed to the highest point according to the evaluation information. Checking the harmfulness of the information evaluation compensation unit 260 and the commercial information storage unit 220 to return a point (miles) to the authenticated user information to be transmitted to control the exposure to the user, report harmful site blocking of the user Commercial information filtering unit 270 for controlling the exposure through.

In addition, the present invention is connected to a commercial information providing server to verify the identity by entering the user setting information, the information retrieval request step of the user to enter the keyword of the commercial information, the information retrieval request step Extracting commercial information associated with a keyword, sequentially sorting the highest point to be exposed to the highest point according to the evaluation information stored in the information evaluation database 230 among the extracted commercial information, and homepage of the sorted commercial information Accessing an address, inputting an evaluation of information after accessing the commercial information homepage, an accumulation accumulation step of transmitting the input information evaluation to the information evaluation database 230, and accumulating the commercial information after the information evaluation input The reward compensation step of returning points (miles) to the user who entered the rating .

As can be seen from the above description, according to the present invention, the advertiser can reduce the advertising cost paid by the advertiser to the portal site by sorting the information searched by a search user and / or the correct information, and the advertiser directly searches. In conjunction with the media, it is possible to quickly register advertiser information and promote commercial information.

In addition, according to the present invention, the advertising fee saved by the advertiser can be paid in the form of prize money, points, mileage, etc. in accordance with the participation in inquiry, recommendation, information equality, etc. as a reward for searching the commercial information to the search user, thereby increasing the publicity effect. It has the effect of encouraging continuous participation.

In addition, according to the present invention, the advertiser can be carried out in direct connection with the search medium has the effect of reducing the marketing burden.

In addition, according to the present invention, it is possible to filter the advertiser information through the user and the search medium has the effect of preventing the access to harmful sites in advance.

1 is a block diagram showing a commercial information retrieval apparatus according to the present invention.

2 is an internal configuration diagram of a commercial information retrieval apparatus according to the present invention.

3 is a diagram illustrating an example of sorting the search results using the commercial information search apparatus according to the present invention.

4 is a view showing an embodiment showing a commercial information evaluation item according to the present invention.

5 is a flowchart illustrating a method for distributing advertisement revenue using a commercial information retrieval apparatus according to the present invention.

※ Explanation of code about main part of drawing ※

210: member authentication unit 220: commercial information storage unit

230: information evaluation database 240: scrap

250: commercial information alignment unit 260: information evaluation compensation unit

270: commercial information filtering unit

Hereinafter, a commercial information retrieval apparatus and an advertisement method using the same will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a commercial information retrieval apparatus according to the present invention. A user may access a specific URL for searching commercial information and enter a keyword in a search box to obtain commercial information related to the keyword. In this case, the commercial information retrieval apparatus receives brief information such as a homepage address, a company introduction, and the like, accessible from the advertiser, and stores the information in a database.

2 is an internal configuration diagram of a commercial information retrieval apparatus according to the present invention, which sets identity identification information from a commercial information providing server and checks user authentication through the set information. In order to provide information corresponding to a keyword input by a user who has been authenticated by the user 210, a commercial information storage unit 220 classifies and stores information such as a company name, a homepage address, and a company introduction.

A member who has been authenticated by the user is scrapped by the information evaluation database 230 storing the evaluation information received with respect to the information of the commercial information storage unit 220 and the information classified by the commercial information storage unit 220 to other members. And a commercial information sorting unit 250 and the information evaluation database 230 which sequentially sort the highest point in order to be exposed to the highest point according to the evaluation information stored in the information evaluation database 230 and the scrap unit 240 that can be shared. Check the harmfulness of the information evaluation compensation unit 260 and the commercial information storage unit 220 to return a point (mileage) to the authenticated user information that transmits the evaluation information to the user, and controls the exposure to the user, It consists of a commercial information filtering unit 270 for controlling exposure through the harmful site blocking report.

3 is a diagram illustrating an example of sorting the search results using the commercial information search apparatus according to the present invention.

According to the keyword "Plastic Surgery" input by the user, the related information is extracted and commercially sorted in the commercial information storage unit 220. In this case, since the sorted information is displayed sequentially from the top group depending on the accuracy, reliability, etc. of information evaluated by other users, the advertiser is ranked according to the service provided by the advertiser, so that the content does not need to be spent as an advertisement cost. Quality can be improved, and the saved advertising costs can be provided to the user in the form of points or miles to encourage participation in commercial information search.

4 is a view showing an embodiment showing a commercial information evaluation item according to the present invention.

With respect to the searched commercial information of the advertiser, the user can change the overall information to help other users, such as changing the harmfulness of the posts and URL address only, and if the internal content is duplicated or the service is poor. The evaluation information may share information in association with subscribers, or may contribute to selecting each user by exposing accumulated evaluation results for all subscribers.

5 is a flowchart illustrating a commercial information retrieval method according to the present invention.

The present invention is connected to a commercial information providing server to verify user identity by inputting user setting information, the information retrieval request step of the user to enter the keyword of the commercial information, the information entered in the information search request step Extracting the associated commercial information, sequentially sorting the highest point to be exposed to the highest point according to the evaluation information stored in the information evaluation database 230 among the extracted commercial information, and to the homepage address of the sorted commercial information Accessing, inputting an evaluation of information after accessing the commercial information homepage, an evaluation accumulation step of transmitting and accumulating the input information evaluation to the information evaluation database 230, and evaluating the evaluation of commercial information after the information evaluation input An evaluation compensation step of returning points (miles) to the user is made.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

Claims (5)

A member authentication unit 210 for setting identification information from a commercial information providing server and confirming user authentication through the set information; A commercial information storage unit 220 for classifying and storing information such as a company name, a homepage address, a company profile, and the like to provide information corresponding to a keyword input by a user who has been authenticated by the user authentication unit 210; An information evaluation database 230 for storing the evaluation information received with respect to the information in the commercial information storage unit 220; A scrap unit 240 for sharing the information classified by the commercial information storage unit 220 with the other member by the user who has been authenticated; A commercial information arranging unit 250 which sequentially sorts the highest point to be exposed to the highest point according to the evaluation information stored in the information evaluation database 230; An information evaluation compensator 260 for returning points (miles) to the authenticated user information for transmitting evaluation information to the information evaluation database 230; A commercial information filtering unit 270 that checks the harmfulness of the commercial information storage unit 220 and controls the exposure to the user, and controls the exposure through the harmful site blocking report of the user; Commercial information retrieval apparatus, characterized in that consisting of. The method of claim 1, The information evaluation database 230 is a commercial information retrieval device, characterized in that it includes a number of views retrieved through a keyword, the number of recommendations to confirm the reliability of the information and information reviews. Accessing a commercial information providing server and inputting user setting information to verify identity; An information retrieval request step of inputting a keyword of commercial information by the identified user; Extracting commercial information associated with a keyword input in the information retrieval request step; Sequentially arranging the highest points to be exposed to the highest points according to the evaluation information stored in the information evaluation database 230 among the extracted commercial information; Accessing the homepage address of the sorted commercial information; Inputting an evaluation of information after accessing the commercial information homepage; A cumulative evaluation step of accumulating and transmitting the input information evaluation to the information evaluation database 230; An evaluation compensation step of returning points (miles) to the user who inputs the evaluation of the commercial information after the information evaluation input; Advertising method using a commercial information retrieval device, characterized in that consisting of. The method of claim 3, wherein The search request step further comprises a selection information search step of searching for detailed information by selecting information classified by category in the commercial information storage unit 220 advertising method using a commercial information search device. The method of claim 3, wherein The information evaluation input step further comprises the step of evaluating the harmfulness of the commercial information to report the harmful information to exclude from the search results advertising method using a commercial information retrieval device.