KR20150025295A - Customized advertisement system and method - Google Patents

Abstract

The present invention relates to a customized advertisement system which enables a user to provide an advertisement meeting preset conditions based on a location of a user terminal, and an advertising method thereof. The customized advertising method according to the present invention comprises: a registration step in which a user terminal connects to an advertisement management server and registers user information; a notification step in which the advertisement management server notifies the user terminal that an advertisement meeting the registered user information is registered; and an acknowledgment step in which the user terminal connects to the advertisement management server to acknowledge the registered advertisement according to the notification.

Description

[0001] CUSTOMIZED ADVERTISEMENT SYSTEM AND METHOD [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customized advertisement system and method, and more particularly, to a customized advertisement system and a method of advertising the same that allow a user to provide an advertisement meeting a preset condition based on a location of a user terminal.

Due to the development of information and communication technology, the use of the internet has been increased and it has been very useful in various fields. As the number of Internet users surges, they provide various information using the Internet and share them with each other.

Recently, as internet search service becomes more popular, Internet portal service companies that generate profits by providing advertisements such as mapping advertisement, text advertisement, and banner advertisement to various contents are increasing.

These Internet portal service companies are expanding their advertising not only in personal computers (PCs) but also in portable smart devices. However, there are some disadvantages to the advertising methods they offer.

First, regardless of whether a user visits an Internet portal site, an advertiser must pay advertising costs to an Internet portal service company. This is a problem in that, although the user can not expect the advertisement effect when the user does not visit the Internet portal site, the advertisement cost must be paid.

In addition, from the viewpoint of the user, it is troublesome to visit the site to check whether the advertisement desired by the user is up, and when visiting the site, it may act as spam if the advertisement is not the advertisement desired by the user .

In order to solve this problem, an advertising method in which an advertiser prepares an advertisement cost as a security deposit and deducts a certain amount when a user clicks on the advertisement is proposed. However, there is a limit to solve the above problem.

Recently, an advertisement system based on the location of a user has been proposed. This is to provide ads related to the area based on the area where the user is located. However, even in such an advertisement system, the user has to visit the site in order to check the desired advertisement, and it is difficult to expect the advertisement cost effect.

Patent Publication No. 2012-0124490 (published on November 17, 2011) Patent Registration No. 10-0765362 (registered on October 22, 2007)

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the problems of the prior art described above, and it is an object of the present invention to provide a customized advertisement System and an advertisement method thereof.

In addition, the present invention provides a customized advertisement system in which a user's information is registered in advance, and an advertisement corresponding to the previously registered user information is displayed to a user terminal through a push-up message, and an advertisement method thereof have.

It is another object of the present invention to provide a customized advertisement system and an advertisement method of distributing a part of an advertisement profit to people participating in a certain part of the advertisement as the user confirms the advertisement.

A customized advertisement method according to an embodiment of the present invention includes:

A registration step of accessing an advertisement management server at a user terminal and registering user information; A notification step of notifying the user terminal that the advertisement is registered when the advertisement matching the condition of the registered user information is registered in the advertisement management server; And a confirmation step of confirming the registered advertisement by accessing the advertisement management server according to the notification at the user terminal.

In the present invention, the condition of the user information includes a purchase condition of the article.

In the present invention, after the checking step, the advertisement management server may further include a cashback step of performing a cashback of a portion of the advertisement proceeds in accordance with the advertisement confirmation at the user terminal.

In the present invention, the cashback step may include: counting an advertisement confirmation time of the user terminal in the advertisement management server; Calculating an amount to be cash-backed from the proceeds according to the number of times the advertisement is confirmed when the advertisement confirmation time passes a preset reference time; And cashing back the calculated amount from the advertisement management server to a previously registered user financial account.

In the present invention, the checking may include: selecting an advertisement in an area corresponding to the location information of the advertisement provided by the advertisement management server at the user terminal when the user terminal accesses the advertisement management server; And displaying only the selected advertisement. And confirming a desired advertisement among the displayed advertisements.

In addition, according to another embodiment of the present invention,

An advertisement registration step of accessing an advertisement management server at an advertiser terminal to register an advertisement; An additional information registration step of registering additional information on the advertisement in the advertisement management server in the advertiser terminal; And a providing step of dividing the registered advertisement according to predetermined regions according to advertisement area information included in the registered additional information in the advertisement management server.

In the present invention, the providing step includes: receiving location information from the user terminal when the user terminal is connected to the advertisement management server; Extracting an advertisement in an advertisement area corresponding to the received location information; And providing the extracted advertisement to the user terminal.

In the present invention, the providing step includes: checking user information of the user terminal at the advertisement management server; Determining whether there is an advertisement corresponding to the confirmed user information among the advertisements registered in the advertisement management server from the advertiser terminal; And providing the corresponding advertisement to the user terminal if the advertisement matches the user information.

In the present invention, after the providing step, the advertisement management server may further include a step of cashing back a portion of the advertisement proceeds in accordance with the advertisement registration in the advertiser terminal.

In the present invention, the cashback step may include: detecting the number of registrations of the advertiser terminal in the advertisement management server; Calculating an amount of cashback from the proceeds in accordance with the number of registrations; And cashing back the calculated amount at the advertisement management server to the registered advertiser financial account.

In the present invention, the advertisement management server may include a step of determining whether a text, an image, a sound, and a video file available for an advertisement are uploaded from the advertiser terminal; Calculating a distribution amount of the advertisement proceeds in accordance with the type of the uploaded file; And cashing back the calculated amount at the advertisement management server to the registered advertiser financial account.

According to another embodiment of the present invention,

A first step of connecting from the user terminal to the advertisement management server; A second step of registering user information from the user terminal to the advertisement management server; A third step of registering an advertisement at the advertiser terminal with the advertisement management server; A fourth step of determining whether the advertisement registered by the advertiser terminal in the advertisement management server satisfies the condition of the pre-registered user information; A fifth step of transmitting a push-up message informing that the advertisement is registered to the user terminal if the condition of the user information is satisfied in the advertisement management server; And a sixth step of confirming the advertisement provided by the advertisement management server at the user terminal.

In the present invention, after the sixth step, the advertisement management server counts an advertisement confirmation time of the user terminal; Calculating an amount of a cash back according to the number of times the advertisement is confirmed when the advertisement confirmation time passes a predetermined reference time; And cashing back the calculated amount from the advertisement management server to a previously registered user financial account.

In the present invention, after the sixth step, the advertisement management server may calculate a purchase order for a product of the advertisement or an amount to be cash-backed to a selected part of all buyers at a user terminal, And cashing back the calculated amount to the user financial account; As shown in FIG.

In the present invention, after the sixth step, the advertisement management server detects an advertisement registration number of the advertiser terminal. Calculating an amount to be cash-backed according to the number of advertisement registrations; And cashing the calculated amount at the advertisement management server to the registered advertiser financial account.

In the present invention, the advertisement provided by the advertisement management server separately provides the registered advertisement according to the advertisement area information among the additional information of the advertisement registered from the advertiser terminal.

In the present invention, an advertisement in an advertisement area corresponding to the location information of the user terminal is selected and displayed.

In the present invention, the user terminal or the advertiser terminal registers text, images, sounds, and moving pictures applied to the advertisement in the advertisement management server.

In addition, the customized advertisement system according to the embodiment of the present invention,

An advertisement management server for registering an advertisement and providing the registered advertisement; A user terminal connected to the advertisement management server to register user information and to confirm, from the advertisement management server, an advertisement meeting the condition of the registered user information at the advertisement management server; An advertiser terminal connected to the advertisement management server for registering advertisements and additional information on the advertisement and selecting an advertisement area included in the additional information; / RTI >

Wherein the advertisement management server stores advertising information and additional information registered from the advertiser terminal and user information registered from the user terminal, and when the advertisement matching the condition of the user information registered in the user terminal is registered from the advertiser terminal, Up message indicating the registration of the user terminal.

In the present invention, the advertisement management server identifies the advertisement registered from the advertiser terminal according to a predetermined area, and provides the advertisement by dividing the advertisement area according to the advertisement area information among the additional information registered from the advertiser terminal.

In the present invention, an advertisement in an area corresponding to the location is selected and displayed based on the location information of the user terminal measured by the user terminal.

In the present invention, the advertisement management server counts an advertisement confirmation time at the user terminal, calculates a cashback amount according to the number of times the advertisement is checked when the counted advertisement confirmation time passes a predetermined reference time, Cash back to the user's financial account.

In the present invention, the advertisement management server detects the number of registrations of the advertisement from the advertiser terminal, calculates the amount to be refunded according to the number of registrations, and then carries back the refund to the financial account of the registered advertiser.

In the present invention, the advertisement management server calculates a purchase order in which the product of the advertisement is purchased in the user terminal and an amount to be cash back to a selected one of the users who purchased the goods, Cash back the amount.

According to the present invention, since an advertisement fee is paid in proportion to the number of times an Internet user confirms an advertisement, the advertisement effect can be enhanced against the advertisement cost.

According to the present invention, since an Internet user pushes up an advertisement corresponding to pre-registered user information to a user terminal, only an advertisement desired by the user can be confirmed, and in order to confirm an advertisement desired by the user, The hassle disappears.

Further, according to the present invention, it is possible to check an advertisement for each region in real time based on the location of a user, so that it is possible to visit a store or the like immediately after confirming the advertisement in the area where the user is located.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic configuration diagram of a location based customized advertisement system according to an embodiment of the present invention; FIG.
2 is a configuration diagram of a user terminal according to an embodiment of the present invention;
3 is a configuration diagram of an advertiser terminal according to an embodiment of the present invention;
4 is a configuration diagram of an advertisement management server according to an embodiment of the present invention;
FIG. 5 is an exemplary view of a regionally classified advertisement based on a user's location according to an embodiment of the present invention; FIG.
FIG. 6 is a flowchart illustrating a method of registering user information in a customized advertisement method according to an embodiment of the present invention; FIG.
FIG. 7 is a flowchart illustrating an advertisement registration method in a customized advertisement method according to an embodiment of the present invention; FIG.
8 is a flow chart illustrating a method of customizing advertisement according to an embodiment of the present invention.
FIG. 9 is a flowchart illustrating a method of displaying a regional advertisement in a user terminal according to an exemplary embodiment of the present invention; FIG.
FIG. 10 is a flowchart illustrating a method of displaying a regional advertisement in a user terminal according to another exemplary embodiment of the present invention; FIG.
11 is a flowchart illustrating a distribution process of advertisement proceeds according to an embodiment of the present invention;
FIG. 12 is a flowchart illustrating a distribution process of advertisement proceeds according to another embodiment of the present invention; FIG.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. In the following description, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 is a block diagram schematically showing a customized advertisement system according to an embodiment of the present invention.

Referring to FIG. 1, a customized advertisement system 100 according to an exemplary embodiment of the present invention includes a user terminal 110, an advertiser terminal 120, an advertisement management server 130, and a database 140. These are connected to each other through the Internet network 150. The user terminal 110 and the advertiser terminal 120 access the advertisement management server 130 via the Internet network 150. The Internet 150 includes a wired or wireless Internet network.

The user terminal 110 is connected to the advertisement management server 130 through the Internet network 130 and receives advertisement related services from the advertisement management server 130. The user terminal 110 can confirm the advertisement provided on the Internet from the advertisement management server 130 and can receive a predetermined set of services such as purchase, reservation, etc. according to the confirmation of the advertisement. At this time, the advertisement management server 130 may access through the web browser or download the related application program to the user terminal 110, and may access the application program. Also, the user terminal 110 registers user information in the advertisement management server 130 in advance. Such user information includes, for example, basic personal information of the user, information such as an ID and a password, a purchase condition desired by the user, an area of interest, and the like. In this manner, the user information is registered and a customized advertisement service for only the user is provided according to the information. For example, if the user wants to purchase a soccer ball of company A, the user registers 'purchase of soccer ball A' in the user information. By registering information such as purchase conditions and the like in the user information, only the advertisement meeting the condition can be confirmed. Then, the advertisement management server 120 notifies the user terminal 110 of the advertisement according to the condition. Also, in other embodiments, the user information may optionally include the user's financial institution account information as needed. This is to cash back some of the advertising proceeds to the user, as described below. Also, the user terminal 110 transmits its own location information to the advertisement management server 130 in real time or at a predetermined period. In addition, the user terminal 110 may upload and use text, sound, background image, moving image, etc., which can be applied to the advertisement.

The advertiser terminal 120 can access the advertisement management server 130 through the Internet 150 and registers the advertisement in the advertisement management server 130. Thus, the user confirms the advertisement registered in the advertiser terminal 120 through the user terminal 110. [ The advertisement to be registered in this manner may be implemented as text, image, sound, moving image, or the like, or a combination thereof. Further, in another embodiment, the advertiser terminal 120 may register the financial institution account information of the advertiser. This is to cash back some of the proceeds of the advertisement to the advertiser like the user terminal 110. Further, when registering the advertisement as described above, the advertiser terminal 120 also registers advertisement related information such as the type of the advertisement, the area to be advertised, the location of the business site, the characteristic word, the key word, the sales condition, For example, in the case of a restaurant, information to be promoted to a user (customer) such as a location of a restaurant, a kind of food, a price, and a reservation status is registered together. This allows the user (customer) to identify and use the information about the restaurant by checking the advertisement. Further, in another embodiment, a price differentiation policy, event information, cashback information of event proceeds, and the like may be registered depending on the user's quick purchase. The price differentiation policy is, for example, a policy of discounting a price to a user who has made a purchase within a certain range in order to induce quick purchase after confirming the advertisement. In addition, the event information and the cash back information of the event proceeds include, for example, information that a new event is registered on a business opening anniversary or the like, and a part of the proceeds due to the event is cash-backed according to the purchase order.

The user terminal 110 and the advertiser terminal 120 can be connected to the Internet network 150 by wire and / or wireless and may be a smart device such as a mobile communication terminal, a smart phone or a smart pad, a tablet PC, An information terminal (PDA), a notebook, and a personal computer. The Internet network 150 handles various data communications between the user terminal 110 and the advertiser terminal 120 and the advertisement management server 130. For example, the Internet network 150 may register an advertisement in the advertiser terminal 120, confirm the advertisement in the user terminal 110, receive the customized advertisement service matching the user information, . The Internet 150 may be implemented as a wired network or a wireless network, and may be implemented as an integrated network. Although the figure shows one advertiser terminal 120, the advertiser terminal 120 may include a plurality of advertiser terminals 120. Also, the user terminal 110 and the advertiser terminal 120 may upload and use text, sound, background image, moving image, and the like that can be applied to the advertisement. This means that you can use text, sound, background image, video, etc. uploaded (registered) by the user or the advertiser when registering the advertisement or checking the advertisement.

The advertisement management server 130 provides a platform for advertisement registration, registers the advertisement from the advertiser terminal 120, and stores the advertisement in the database 140. And provide registered advertisements through the website. Thus, the user can confirm the advertisement through his / her user terminal 110. Also, the advertisement management server 130 receives user information and location information from the user terminal 110, stores the user information and location information in the database 140, performs user authentication through the input ID and password, When the advertisement corresponding to the user information is registered by the advertiser terminal 120, the advertiser terminal 120 notifies the user terminal 110 of the advertisement through a push-up message or the like. Thus, the user is allowed to confirm the advertisement through the user terminal 110.

Also, the advertisement management server 130 checks whether the user terminal 110 has confirmed the advertisement, calculates the number of times the advertisement has been confirmed, calculates the distribution amount of the profit according to the number of times, and distributes the calculated distribution amount to the user's financial account. For this purpose, the advertisement management server 130 stores, for example, a program for online transfer. This is to cash back some of the proceeds of the advertisement to the user upon confirmation of the particular advertisement at the user terminal 110. [ In addition, the advertisement management server 130 calculates a cost related to the advertisement registration at the time of advertisement registration by the advertiser terminal 120, and makes a cash back. This means that if an advertiser creates and registers an advertisement, it is differentiated according to the degree of production, and a part of the advertisement proceeds is paid back to the advertiser.

Meanwhile, the advertisement management server 130 divides the registered advertisement from the advertiser terminal 120 according to the region. For example, when an advertiser registers an advertisement on the advertisement management server 130 using the advertiser terminal 120, the advertiser may use the advertiser terminal 120, for example, a global / national advertisement, a national advertisement, a city / Advertisement, and the like, and can select the classified region and register the corresponding advertisement. Here, global / continental global advertising is to provide advertisements for the whole world, nationwide advertising is to provide advertising nationwide, and city / county advertising is to provide advertisements to the city / county. For example, if a continent / country global advertisement is selected, only the user terminal 110 in the continent or country can check the advertisement. In the case of the city / county advertisement, if the advertisement of Seoul metropolitan city is selected, only the user terminal 110 in Seoul city can confirm the advertisement. If the advertisement of Daejeon metropolitan city is selected, only the user terminal 110 in Daejeon . This is performed based on the location information transmitted from the user terminal 110 to the advertisement management server 130. Since the region is an example, the change is of course possible and may be further subdivided.

A database (DB) 140 stores various programs and data necessary for driving the advertisement management server 130. Particularly, the database 140 stores user information inputted from a user separately for each user. The stored user information is used for a customized advertisement service for each user. Such user information may include various information such as an ID / password, account information of a user, purchase / reservation conditions, an area of interest, etc., for example, basic personal information of the user. The database 140 also stores the user and advertiser-specific cashback costs calculated according to the advertisement confirmation at the user terminal 110. [

2 is a configuration diagram of a user terminal according to an embodiment of the present invention.

2, a user terminal 110 according to the present invention includes a first input unit 111, a first display unit 112, a first communication unit 113, a first storage unit 114, a GPS module unit 115 A first timer 116, and a user terminal controller 117.

The first input unit 111 receives user information from a user. The first input unit 111 may be implemented as a keypad, a touch screen, or the like, and inputs user information according to a user's operation. Such user information may include personal information, additional ID / password, purchase / reservation conditions, area of interest, account information of a financial institution, and the like.

The first display unit 112 displays information for an advertisement related service. In particular, a web page provided by the advertisement management server 130 is displayed and an advertisement is displayed through the web page. The first display unit 112 may be a liquid crystal display (LCD), an organic light emitting diode (OLED), or the like.

The first communication unit 113 is responsible for communication with the advertisement management server 130 via the Internet network 150. In particular, the user information input through the first input unit 111 is transmitted to the advertisement management server 130 and the data provided from the advertisement management server 130 is received.

The first storage unit 114 stores various data, information, and programs necessary for the operation of the user terminal 110. In addition, the user information may be stored in advance.

The position measuring unit 115 measures the position of the user terminal 110. This allows, for example, a GPS module to utilize satellite signals from GPS satellites to locate their current location. In the case of a wired network, the IP can be tracked to determine the current location. The location information thus measured is used to provide a customized advertisement service based on the current location of the user terminal 110 in the future.

The first timer 116 counts the time at which the advertisement is displayed or reproduced at the user terminal 110. For example, in the case of a text advertisement, the first timer 116 counts the time that is displayed after the user clicks the advertisement, In the case of an advertisement, the time counted after the advertisement is clicked is counted. This is for allowing the user terminal 110 to check the user for a preset time.

The user terminal control unit 117 controls the overall operation of the user terminal 110. In this embodiment, the control unit 140 controls the connection to the advertisement management server 130 through the Internet 150 and controls transmission and reception of various data and information through communication with the advertisement management server 130. In particular, it controls to transmit the user information inputted from the user to the advertisement management server 130, and notifies the user if the push-up message indicating that the advertisement satisfying the desired condition is transmitted from the advertisement management server 130 is transmitted. In addition, when the user terminal 110 confirms the advertisement, the first timer 115 controls the advertisement checking time to be counted, and receives a message regarding distribution of the advertisement proceeds according to the advertisement confirmation. Also, the user terminal control unit 117 may control the advertisement management server 130 to extract and display only the advertisement corresponding to the area of the user information among the plurality of advertisements registered in the advertisement management server 130. For example, if the user terminal 110 is located in Busan Metropolitan City and wants to advertise the registered advertisement in the Busan Metropolitan City, the user terminal control unit 117 may control to display the Busan wide area advertisement among the plurality of advertisements. Thus, the user terminal 110 can selectively check only the advertisement in the desired area.

3 is a configuration diagram of an advertiser terminal according to an embodiment of the present invention.

3, the advertiser terminal 120 includes a second input unit 121, a second communication unit 122, a second display unit 123, a second storage unit 124, an advertisement generating unit 125 And an advertiser terminal control unit 126.

The second input unit 121 receives various information from the advertiser. For example, an advertisement to be registered in the advertisement management server 130, account information of a financial institution, area information to be advertised, and the like are inputted. The second input unit 121 may be implemented as a keypad, a touch screen, or the like.

The second communication unit 122 is responsible for communication with the advertisement management server 130 via the Internet network 150. In particular, the advertisement and financial institution account information input through the second input unit 121 is transmitted to the advertisement management server 130, and data received from the advertisement management server 130 is received.

The second display unit 123 displays relevant information for advertisement registration. In this embodiment, a web page provided by the advertisement management server 130 is displayed and a platform for advertisement registration is displayed. The second display unit 123 may be a liquid crystal display (LCD), an organic light emitting diode (OLED), or the like.

The second storage unit 124 stores various data, information, and programs necessary for the operation of the advertiser terminal 110. In addition, the information of the advertiser and the account information of the financial institution may be stored.

The advertisement generating unit 125 generates an advertisement through a preset program by using the data input from the advertiser through the second input unit 121. The generated advertisement is for registering with the advertisement management server 130. Such an advertisement may be generated by downloading or creating an advertisement generation platform provided by the advertisement management server 130 or by the web. The advertisement generated in this embodiment may be implemented as text, image, sound, moving picture, or the like.

The advertiser terminal control unit 126 controls the overall operation of the advertiser terminal 120. In particular, the advertisement management server 130 accesses the advertisement management server 130 through the Internet network 150, registers advertisement and financial institution account information, and controls transmission and reception of various data and information through communication with the advertisement management server 130. Also, the advertisement management server 130 is controlled to receive a message relating to distribution of a result message and an advertisement profit according to advertisement registration.

4 is a configuration diagram of an advertisement management server according to an embodiment of the present invention.

4, the advertisement management server 130 includes a third communication unit 131, a third storage unit 132, an advertisement management unit 133, a message processing unit 134, a second timer 135, An operation unit 136, and a server control unit 137. [

The third communication unit 131 transmits and receives advertisement related information and messages to and from the user terminal 110 and the advertiser terminal 120 connected through the Internet network 130.

The third memory 132 stores programs and data necessary for the operation of the advertisement management server 130. Specifically, the third memory 132 stores web page information, user information, advertiser information, financial institution account information, advertisement information, local information, and various programs and data for processing the upload / download. It also stores a program for paying a portion of the proceeds to the user and the advertiser's financial account online. This means a financial processing program for paying online via the Internet.

The advertisement management unit 133 registers and manages advertisements registered by the advertiser terminal 120. [ At this time, it is necessary to register the classified advertisement according to the target area. For example, when the advertisement is registered in the advertiser terminal 120, if the advertisement is registered as a continental / national global advertisement, the advertisement can be confirmed by the user terminal 110 located in the corresponding continent / country. 110). ≪ / RTI > When a city / county advertisement is registered, only the user terminal 110 located in the city / county can confirm the advertisement. In the present embodiment, advertisements are registered for respective regions in the predetermined web pages, which are classified into the respective regions. For this, the advertisement management unit 133 extracts only the advertisement corresponding to the corresponding location information based on the location information received from the user terminal 110. [ For this, the advertisement management unit 133 selects the advertisement displayed on each user terminal 110 based on the location information of each of the user terminals 110 connected to the advertisement management server 130 by region. Thus, the user terminal 110 can basically confirm only the advertisement related to its location. Of course, such an area may be based on the location of the user terminal 110 but may also be selected by the user terminal 110. For example, if the user terminal 110 is located in Busan, but wants to confirm the advertisement of the Daejeon metropolitan city, the user terminal 110 may confirm the advertisement by selecting the Daejeon metropolitan city advertisement. In addition, the advertisement managing unit 133 extracts various kinds of advertisement-related information such as a kind, a characteristic, a key word, a sale condition, a reservation condition, and the like with respect to the advertisement registered from the advertiser terminal 120.

The message processing unit 134 processes a web-based input message from a plurality of user terminals 110 and the advertiser terminal 120 to provide a real-time web-based advertisement service. For example, if the advertiser terminal 120 generates an advertisement and requests registration to the advertisement management server 130, the advertiser terminal 120 registers the advertisement, generates a message about the registration result, and transmits the message to the advertiser terminal 120. When the advertisement corresponding to the user information inputted by the user terminal 110 is registered, a message for notifying registration of the advertisement is generated and transmitted to the corresponding user terminal 110. In addition, a message related to distribution of the advertisement proceeds calculated by the advertisement management server 130 is generated and transmitted to the user terminal 110 and / or the advertiser terminal 120, respectively.

The second timer 135 counts the time and the number of times that the user terminal 110 confirms or plays the advertisement. Specifically, when the user terminal 110 receives the advertisement registration message corresponding to the user information from the advertisement management server 130, the user terminal 110 can access the advertisement management server 130 and confirm the advertisement by clicking the advertisement. At this time, the second timer 135 counts the elapsed time and the number of times since the advertisement was clicked. For example, in the case of a text advertisement, it is possible to count the time to be reproduced in the case of a video advertisement after the click. The count of these ad verification times is for distributing a portion of the ad revenue to future users and / or advertisers. That is, when the user confirms the advertisement for a predetermined period of time through the user terminal 110, the advertisement management server 130 checks the advertisement and returns some of the advertisement proceeds to the user. Such a cash back may be set to be performed by the advertiser who registered the advertisement.

The calculation unit 136 calculates and calculates a compensation amount based on the advertisement confirmation on the basis of the advertisement confirmation time and the number of times counted by the second timer 135. This is to cash back a portion of the ad revenue to the user or advertiser in accordance with the ad verification. In this way, it is possible to induce the user to confirm a lot of advertisements, and to induce the advertiser to register a lot of advertisements.

The server control unit 137 controls the overall operation of the advertisement management server 130. The server control unit 137 controls the user terminal 110 to perform related services such as user information registration, advertisement registration message transmission, advertisement confirmation, advertisement profit distribution, etc., The advertisement confirmation message transmission, the advertisement profit distribution, and the like. To this end, the server control unit 137 distributes a portion of the advertisement proceeds to the account of the financial institution of the pre-registered user and / or the advertiser by using a program for paying the fees through the Internet banking.

5 is an exemplary diagram illustrating advertisements classified by region based on a user's location according to an exemplary embodiment of the present invention.

5, an advertisement menu 11 is provided in a part of a predetermined web site 10 provided by the advertisement management server 130 and a user terminal 110 is connected to an advertisement The user can access the management server 130 and confirm the advertisement menu 11 on the web site 10. In the advertisement menu 11, a plurality of advertisements classified by region are posted. For example, it is divided into the continent / national global advertisement (12), the national advertisement (13), the city / county advertisement (14), and the town / village / Of course, these areas can be set up differently. A large number of advertisements are displayed for each region, and automatic screen switching or scrolling 16 is installed in preparation for insufficient space, so that advertisements can be checked while moving up and down. A plurality of advertisement classified by region can be confirmed only by the user terminal 110 located in the corresponding region. For example, when registering the advertisement in the city / county advertisement 14 at the time of registering the advertisement in the advertiser terminal 120, the advertisement is displayed as a Busan wide-area advertisement in the city / county advertisement 14, (110). This may be implemented based on location information transmitted from the user terminal 110. It is possible to check not only the national advertisement 13 but also all user terminals 110 nationwide.

6 is a flowchart illustrating a method of registering user information in a customized advertisement method according to an embodiment of the present invention.

Referring to FIG. 6, in the present invention, the user accesses the advertisement management server 130, logs in, and registers his / her user information. In more detail, the user operates the web browser on the user terminal 110 to access the advertisement management server 130 through the Internet network 150 (S101). When the ID and the password are inputted from the user (S103), the advertisement management server 130 confirms the previously registered information and performs the user authentication (S105). When the user authentication is completed, the user inputs user information provided through the web browser in the user terminal 110 (S107). The user information is divided into human information and additional information. The personal information includes basic personal information, and the additional information may include purchase / reservation conditions of the advertisement, financial institution account information, hobbies, areas of interest, and the like. At this time, it is preferable that the user inputs the user information according to an item classified as a default on a web page provided by the advertisement management server 130. [ However, the present invention is not limited to this, and it is also possible to set various methods such as item check, free description, selection type, and the like. When the input of the user information is completed in the web page, the advertisement management server 130 stores it in the database 140 (S109). At this time, the storage in the database 140 distinguishes and stores the area for each individual. Although not shown in the figure, the user terminal 110 may register various contents such as text, image, sound (music), and moving picture applied to the advertisement in the advertisement management server 130 for use.

7 is a flowchart illustrating an advertisement registration method in a customized advertisement method according to an exemplary embodiment of the present invention.

Referring to FIG. 7, in the present invention, an advertiser accesses the advertisement management server 130 using an advertiser terminal 120, logs in, and registers advertisements. In more detail, the advertiser terminal 120 accesses the advertisement management server 130 through the Internet network 150 (S201). When the ID and the password are inputted from the advertiser (S203), the advertisement management server 130 confirms the previously registered information and performs authentication (S205). In another embodiment, it is possible to set the advertisement registration to be possible without logging in. As a non-member, you may be able to register ads without logging in by entering only a few pieces of information and paying the ad registration fee. Thereafter, the advertiser terminal 120 registers the advertisement in the advertisement management server 130 (S207). At this time, additional information about the advertisement is registered together with the advertisement (S209). Such additional information includes an advertisement type, an advertisement area, a business location, a telephone number, and the like. Registration of additional information is possible before or after advertisement registration.

In this embodiment, the advertisement may be produced using the advertisement registration platform provided from the advertisement management server 130 in the advertiser terminal 120, or may be produced by using the predetermined program stored in the advertiser terminal 120 have. The advertisement thus registered is stored in the database 140, and the advertisement management server 130 is provided to the user terminal 110 through a web page. In addition, in the present embodiment, the advertisement management server 130 allows the advertiser terminal 120 to select an advertisement area in the advertisement registration, and displays the advertisement in the corresponding area in the menu area classified by region in the web page according to the selected advertisement area do. The advertisement for each region displays only the advertisement of the region belonging to the corresponding location based on the location information of the user terminal 110 connected to the advertisement management server 130. Of course, the user terminal 110 may select an area to be checked differently. Here, although not shown in the figure, the advertiser terminal 110 may also register various contents such as text, images, sounds (music), and moving pictures applied to advertisements in the advertisement management server 130 for use.

FIG. 8 is a flowchart illustrating a customized advertisement method according to an embodiment of the present invention.

Referring to FIG. 8, in the customized advertisement method according to the present invention, the user logs in the advertisement management server 130 from the user terminal 110 through the Internet 120 (S301). When the ID and the password are inputted from the user terminal 110, the advertisement management server 130 compares the ID and the password with the pre-stored information to perform user authentication and notifies the user terminal 110 of the authentication result (S303, S305) . The advertisement management server 130 maintains a standby state until the advertisement is registered from the advertiser terminal 120 in step S307. If the advertisement is registered from the advertiser terminal 120 in step S309, the advertisement management server 130 extracts the additional information of the registered advertisement (S311), searches the database 140 for previously registered user information from the user terminal 110 (S313), and determines whether the registered advertisement corresponds to the user information (S315). At the time of advertisement registration at the advertiser terminal 120, additional information about the advertisement is registered together. Such additional information includes, for example, an area to be advertised, a location of a store / business place, a sale menu, a price, do. Of course, the fee for ad registration should be paid through a separate process.

If it is not an advertisement corresponding to the user information previously stored in step S315, the mobile terminal 100 remains in a standby state and transmits a push-up message to the user terminal 110 if the advertisement corresponds to the user information (S317). The user terminal 110 recognizes that the desired advertisement is registered in the advertisement management server 130 through the push-up message, and confirms the corresponding advertisement (S319).

Although not shown in the figure, the user terminal 110 transmits location information to the advertisement management server 130 in real time or in a set period. Based on the location information of each of the user terminals 110, the advertisement management server 130 selects the advertisements corresponding to the corresponding location and provides the advertisements to the corresponding user terminal 110.

Meanwhile, according to the present invention, regional advertisements are selected based on the location information of the user terminal 110 and are displayed on the user terminal 110. This will be described with reference to Figs. 9 and 10. Fig.

FIG. 9 is a flowchart illustrating a method of displaying a regional advertisement in a user terminal according to an exemplary embodiment of the present invention.

9, in the present invention, the advertiser terminal 120 registers an advertisement in the advertisement management server 130 (S401), and further registers the additional information on the registered advertisement (S403). The advertisement management server 130 stores it in the database 140 (S405). In a state where the user terminal 110 is connected, the location information is transmitted in real time or at a set period (S407). Then, the advertisement management server 130 selects an advertisement for each region according to the location information transmitted from the advertiser terminal 120 (S409), and registers an advertisement corresponding to the user information stored in the advertisement server 120 (S411) The selected advertisement is provided (S413). This allows the user terminal 110 to view only advertisements corresponding to its location.

FIG. 10 is a flowchart illustrating a method of displaying a regional advertisement in a user terminal according to another embodiment of the present invention.

Referring to FIG. 10, in the present invention, the user terminal 110 detects its own position information in real time or at a predetermined period (S501). When a push-up message is received from the advertisement management server 130, the advertisement management server 130 accesses the advertisement management server 130 in step S503. In step S503, the advertisement management server 130 responds to location information (S505). Then, only the selected advertisement is displayed (S507). Thus, the user terminal 110 can view only the advertisement corresponding to the location information of the user terminal 110.

Meanwhile, in the present invention, when the user terminal 110 confirms the advertisement as described above, a part of the proceeds can be distributed to the user and / or the advertiser. This will be described in Fig. 11 and Fig.

11 is a flowchart illustrating a distribution process of an advertisement proceeds according to an embodiment of the present invention.

Referring to FIG. 11, when a user terminal 110 confirms an advertisement provided to the advertisement management server 130, a cashback is performed to return a part of the advertisement proceeds to the user and / or the advertiser. Will be described in detail with reference to the drawings.

A push-up message indicating that an advertisement corresponding to user information registered in the user terminal 110 has been registered is received from the advertisement management server 130 in step S601, the advertisement management server 130 is accessed in step S603, The advertisement is confirmed by clicking on it (S605). At this time, the advertisement management server 130 counts the confirmation time of the corresponding advertisement (S607). Such an advertisement confirmation time means, for example, the time when the advertisement window is closed from the time when the advertisement is clicked, or the time when the animation is reproduced in the case of the video advertisement. If it is determined in step S609 that it has been confirmed for a preset time, the amount of money to be cash-backed is calculated for the user and / or the advertiser in step S611. In another embodiment, such a cashback amount may take into account not only the advertisement confirmation time but also the number of advertisement confirmation times. Thereafter, the calculated amount is paid to the corresponding account using a predetermined online settlement program (S613). Here, although not shown in the figure, when the user terminal 110 determines to purchase according to the advertisement after confirming the advertisement, the user can differentiate the price according to the purchase order. This is to induce the user to make a quick purchase decision. In addition, when the event event is selectively advertised, a part of the purchase order in which the commodity is purchased according to the event or a part of the proceeds from the event may be set to be cash-backed. This is to increase purchasing power of event goods.

FIG. 12 is a flowchart illustrating a distribution process of an advertisement proceeds according to another embodiment of the present invention.

Referring to FIG. 12, in the present invention, when an advertiser terminal 110 registers an advertisement provided to the advertisement management server 130, a cash back is performed to return a part of the advertisement proceeds to the advertiser. Will be described in detail with reference to the drawings.

The advertiser terminal 120 accesses the advertisement management server 130 in step S701 and registers an advertisement produced by itself or using the platform provided by the advertisement management server 130 in step S703, The controller 130 searches the database 140 for information of the advertiser who registered the advertisement (S705), and calculates an amount of a cashback according to registration of the advertisement for the advertiser (S707). In another embodiment, such a cash back amount may be considered in terms of the number of advertisement registrations. Furthermore, in this embodiment, the amount to be refunded may be calculated differently depending on the type of advertisement. For example, text ads can be distributed differently according to the type of advertisement such as 10% of advertisement proceeds, 10% of background image, and 12% of moving images. In another embodiment, a user who uploads text, sound, a background image, a moving image, and the like, which are available for advertisement using a terminal of an asset among a user or a member, may be set as a part of the profits even if the advertiser is not an advertiser. Thereafter, the calculated amount is paid to the corresponding account using a predetermined online settlement program (S709).

As described above, in the present invention, when the user confirms the advertisement or the advertiser registers the advertisement, the advertisement management server 130 checks the advertisement and returns a part of the advertisement proceeds to the user and the advertiser. This can actively encourage advertisers and users to join. The advertisement proceeds include a fee paid by the advertiser to register the advertisement in the advertisement management server 130 through the advertiser terminal 120. Of course, such a fee may be paid in proportion to the number of times that the user terminal 110 clicks the advertisement.

Also, in the present invention, as described above, the user information related to the advertisement is registered in the advertisement management server 130 in advance, and when an advertisement corresponding to the user information is registered, the advertisement information is notified in the push- And it is also possible to solve the problem that it is necessary to check individually whether the advertisement desired by the user is registered.

In addition, according to the present invention, only the advertisement of the corresponding area is provided based on the location information of the user terminal 110, so that more useful information can be provided. For example, when a user intends to visit a store and directly purchase an item, it is possible to solve the problem of searching for another store by searching for a nearby store based on the location of the user terminal 110, Can be provided. The advertisement in the specific area may be selected by the advertisement management server 130 and provided for each user terminal 110. Alternatively, the user terminal 110 may display only the advertisement of the specific area among the plurality of advertisements.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments. Those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope of the appended claims, The genius will be so self-evident. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

110: user terminal 111: first input unit
112: first communication unit 113: first storage unit
114: first display section 115: GPS module section
116: first timer 117: user terminal control unit
120: Advertiser terminal 121: Second input unit
122: second communication unit 123: second display unit
124: second storage unit 125:
126: Advertiser terminal control unit 130: Advertisement management server
131: third communication unit 132: third storage unit
133: Advertisement management unit 134: Message processing unit
135: second timer 136:
137: server control unit 140:
150: Internet network

Claims (24)

A registration step of accessing an advertisement management server at a user terminal and registering user information;
A notification step of notifying the user terminal that the advertisement is registered when the advertisement matching the condition of the registered user information is registered in the advertisement management server; And
A verification step of the user terminal accessing the advertisement management server according to the notification to confirm the registered advertisement; ≪ / RTI > The method according to claim 1,
Wherein the condition of the user information includes a purchase condition of the article. 2. The method of claim 1,
Further comprising a cash back step of performing a cash back on a part of the advertisement proceeds in accordance with the advertisement confirmation by the user terminal in the advertisement management server. 4. The method of claim 3,
Counting an advertisement confirmation time of the user terminal in the advertisement management server;
Calculating an amount to be cash-backed from the proceeds according to the number of times the advertisement is confirmed when the advertisement confirmation time passes a preset reference time; And
Cashing the calculated amount from the advertisement management server to a previously registered user financial account; ≪ / RTI > 2. The method according to claim 1,
Selecting an advertisement in an area corresponding to the location information of the user provided from the advertisement management server at the user terminal when the user terminal accesses the advertisement management server; And
Displaying only the selected advertisement; And
Confirming a desired advertisement among the displayed advertisements; ≪ / RTI > An advertisement registration step of accessing an advertisement management server at an advertiser terminal to register an advertisement;
An additional information registration step of registering additional information on the advertisement in the advertisement management server in the advertiser terminal; And
Providing the advertisement classified by the predetermined region according to advertisement area information included in the registered additional information in the advertisement management server; ≪ / RTI > 7. The method of claim 6,
Receiving position information from the user terminal when the user terminal is connected to the advertisement management server;
Extracting an advertisement in an advertisement area corresponding to the received location information; And
Providing the extracted advertisement to the user terminal; ≪ / RTI > 7. The method of claim 6,
Checking user information of the user terminal in the advertisement management server;
Determining whether there is an advertisement corresponding to the confirmed user information among the advertisements registered in the advertisement management server from the advertiser terminal; And
Providing the corresponding advertisement to the user terminal if the advertisement matches the user information; ≪ / RTI > 7. The method of claim 6, wherein after the providing step,
Further comprising the step of, at the advertisement management server, performing a cashback of a portion of the advertisement proceeds in accordance with advertisement registration at the advertiser terminal. 10. The method of claim 9,
Detecting a registration number of the advertiser terminal in the advertisement management server;
Calculating an amount of cashback from the proceeds in accordance with the number of registrations; And
Cashing the calculated amount from the advertisement management server to a previously registered advertiser financial account; ≪ / RTI > The method according to claim 6,
Determining whether a text, image, sound, or video file available for the advertisement is uploaded from the advertiser terminal in the advertisement management server;
Calculating a distribution amount of the advertisement proceeds in accordance with the type of the uploaded file; And
Cashing the calculated amount from the advertisement management server to a previously registered advertiser financial account; ≪ / RTI > A first step of connecting from the user terminal to the advertisement management server;
A second step of registering user information from the user terminal to the advertisement management server;
A third step of registering an advertisement at the advertiser terminal with the advertisement management server;
A fourth step of determining whether the advertisement registered by the advertiser terminal in the advertisement management server satisfies the condition of the pre-registered user information;
A fifth step of transmitting a push-up message informing that the advertisement is registered to the user terminal if the condition of the user information is satisfied in the advertisement management server;
A sixth step of confirming the advertisement provided by the advertisement management server at the user terminal; ≪ / RTI > 13. The method of claim 12, further comprising, after the sixth step,
Counting an advertisement confirmation time of the user terminal in the advertisement management server;
Calculating an amount of a cash back according to the number of times the advertisement is confirmed when the advertisement confirmation time passes a predetermined reference time; And
Cashing the calculated amount from the advertisement management server to a previously registered user financial account; ≪ / RTI > 13. The method of claim 12, further comprising, after the sixth step,
Calculating, in the advertisement management server, a purchase order of the advertisement of the user terminal or an amount of a cashback to a selected part of all buyers at a user terminal; And
Cashing the calculated amount to a corresponding user financial account; ≪ / RTI > 13. The method of claim 12, further comprising, after the sixth step,
Detecting an advertisement registration number of the advertiser terminal in the advertisement management server;
Calculating an amount to be cash-backed according to the number of advertisement registrations; And
Cashing the calculated amount from the advertisement management server to a previously registered advertiser financial account; ≪ / RTI > 13. The method of claim 12,
Wherein the advertisement provided by the advertisement management server comprises:
Wherein the advertiser terminal divides the registered advertisement according to the advertisement area information among the additional information of the advertisement registered from the advertiser terminal. 17. The method of claim 16,
And displaying the advertisement in the advertisement area corresponding to the location information of the user terminal, which is measured by the user terminal, to be displayed. 13. The method of claim 12,
Wherein the user terminal or the advertiser terminal registers text, images, sounds, and moving pictures applied to the advertisement in the advertisement management server. An advertisement management server for registering an advertisement and providing the registered advertisement;
A user terminal connected to the advertisement management server to register user information and to confirm, from the advertisement management server, an advertisement meeting the condition of the registered user information at the advertisement management server;
An advertiser terminal connected to the advertisement management server for registering advertisements and additional information on the advertisement and selecting an advertisement area included in the additional information; / RTI >
The advertisement management server comprises:
A push-up service for storing advertisement and additional information registered from the advertiser terminal and user information registered from the user terminal, and notifying registration of the advertisement when an advertisement matching the condition of the user information registered in the user terminal is registered from the advertiser terminal, Message to the user terminal. 20. The advertisement management system according to claim 19,
Wherein the advertiser terminal divides the advertisement registered by the advertiser terminal into predetermined regions and provides the advertisement by dividing the advertisement region according to the advertisement region information among the additional information registered from the advertiser terminal. 21. The method of claim 20,
And displays the advertisement in the region corresponding to the location based on the location information of the user terminal measured by the user terminal. 20. The advertisement management system according to claim 19,
The method comprising the steps of: counting an advertisement confirmation time at the user terminal and calculating a cashback amount according to the number of times the advertisement is checked when the counted advertisement confirmation time passes a predetermined reference time, system. 20. The advertisement management system according to claim 19,
Detecting a number of registrations of the advertisement from the advertiser terminal, calculating an amount to be refunded according to the number of registrations of the advertiser, and cashing back to the financial account of the registered advertiser. 20. The advertisement management system according to claim 19,
Wherein the user terminal computes a purchase order in which the product of the advertisement is purchased and an amount of a cash back to a selected one of the users who purchased the product, and cashes the calculated amount to the financial account of the registered user.

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