KR20140107719A - System and Method for Bus Electronic Poster - Google Patents

Abstract

The present invention includes: an electronic poster attached on a large scale to an outside of a bus, for providing passersby of a road with an advertisement or a promotion content; a central server unit for storing the advertisement or the promotion content and performing a central management function; and an information communication network unit for allowing wired and wireless communications. The electronic poster unit includes: an electronic display unit for displaying an advertisement or a promotion content on an outside of a bus; a content storage unit for storing a content; a position processing unit for receiving position information and calculating a current position on a movement path; a communication unit for wirelessly transmitting and receiving information; and a control unit for managing and controlling all the functions. While an existing poster which is printed or attached in the form of an output material cannot accommodate a single advertisement or a promotion content, the electronic posture according to the present invention can circulate a plurality of types of advertising/promotion contents according to a predetermined display plan to repeatedly provide the contents, and can maximize an advertising or promotion effect by providing customized advertising/promotion materials suitable for the corresponding position according to a movement path of a bus.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic poster system for a bus,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic poster capable of displaying and controlling all digital contents by using various communication means on a bus external display device.

Terrestrial TV, cable TV, newspapers and magazines, radio, and the Internet are used as advertising media that are generally used to influence the attitudes and behaviors of consumers. And an electric signboard of a high-rise building.

Outdoor advertising using LED signboards and the like provide video advertisements and customized information for each time frame to enhance the effect. However, existing outdoor advertising is characterized by the fact that most of the fixed advertisement is exposed only to consumers located near the media.

As a representative example of portable advertisement, bus, which is one of public transportation means, is utilized as means for promoting / advertising various events, performances, movies and various product information. Bus arrival information installed at bus stop Service that informs bus arrival time information and living information using electric signboard is becoming common. Due to the spread of smartphones, information on buses, public transportation, and customized services are provided. In addition, a system such as an LCD is installed in the bus to provide current location, next stop information, advertisement, etc. However, the effect is limited to passengers on board the bus.

Bus posters are widely used so that the contents to be promoted and advertised on the ground can be printed on the outside of the bus by utilizing the wide space outside the bus so that the bus poster can be exposed to pedestrians other than the passengers of the bus.

Conventional forms of poster-type media outside the bus are generally used to attach information for promoting a movie or a product using a printing machine using adhesive or the like. Existing posters have the hassle of removing existing attachments and attaching new posters every time they want to change advertising or promotional information.

In addition, the bus has a characteristic that the route of travel is set in advance and always runs on a constant road. However, as the bus moves on the road, it has the limitation that it can not provide the same advertisement or promotional information irrespective of the current location.

The present invention improves the problem that the posters attached to the outside of the bus are difficult to change or update, and that the advertisements have to be fixed regardless of the positions along the path of the bus, thereby updating the information through the electronic poster device and the communication network The purpose of the present invention is to improve the advertising and promoting effect of the poster on the outside of the bus.

The present invention relates generally to an electronic poster unit which is attached to the outside of a bus to provide advertisement or publicity contents to passersby on the road, a central server unit which stores the advertisement and publicized contents and performs a central management function and an information communication network .

The electronic poster unit includes an electronic display unit for displaying advertisement or publicized content on the outside of the bus, a content storage unit for storing the content, a position processing unit for receiving the positional information and calculating the current position on the movement route, And a control unit for managing and controlling the functions.

Advertisements and promotional contents composed of texts, pictures, pictures, and videos stored in the central server unit are downloaded to the electronic poster unit via the wired and / or wireless communication network according to the location of the bus in real time, at predetermined time intervals, and stored in the electronic poster unit And displays the corresponding contents on the electronic display of the electronic poster unit based on the determined display program or the position of the bus as the bus is operated, and provides the contents to the passersby of the road.

In the present invention, an electronic poster is provided outside the bus to receive advertisement and publicity contents in real time or at predetermined time intervals or on the basis of the position information of the bus, so that various contents can be repeatedly changed and provided as the bus moves. It is possible to display the customized content according to the movement route of the user.

A poster in the form of attaching an existing printed or photographed output prints a single advertisement or promotional contents while an electronic poster according to the present invention provides a plurality of types of promotional contents repeatedly circulated in accordance with a predetermined display plan And it is possible to maximize the effect of advertisement or publicity by providing customized advertisement information suitable for the location according to the route of the bus.

Figure 1: Bus electronic poster network diagram
2: Bus electronic poster device configuration diagram
Figure 3: Flowchart for controlling content of bus electronic poster content

In order to achieve the object of the present invention as described above, a content server for storing advertisement or promotional text, photographs, pictures, moving pictures and the like, and an LCD or LED attached to the outside of the bus An electronic poster device having a monitor, and an information communication network in which various networks such as a mobile communication network, a satellite communication network, the Internet, and a wired / wireless LAN are combined to download data from a contents server to an electronic poster device.

The electronic poster device includes a storage unit for storing contents for advertisement promotion when classified, a display unit for displaying the stored contents, a position processor for processing position information of the bus in response to the position information, a communication unit for transmitting and receiving data with the content server, A display unit, a position processor, and a communication unit.

The electronic poster device can be configured without referring to the position information when necessary, and the content can be changed or updated by using the auxiliary memory device in the electronic poster device instead of the data transmission / reception method through the communication part.

The content server has a function of receiving advertisements and publicity information from an information provider such as an advertiser through the Internet or the like and has a function of transmitting the changed contents to the electronic poster device at a predetermined time or in response to a request from the electronic poster device have.

The content server includes a large-capacity hard disk or storage capable of storing information provided by an advertiser or the like.

The contents server may have a function of separately storing information according to a bus line or a unique identification number of a bus and separately transmitting information for each route or each bus.

Preferably, the electronic poster device attached to the bus is connected to a content server using a wireless local area network including a wired line such as Wi-Fi to download necessary data. If necessary, the changed data can be updated by using an auxiliary storage device utilizing a USB or the like.

The position processor of the electronic poster device can calculate the current position of the bus on the basis of the position information received from the satellite using the GPS receiving function and display the classified content according to the position.

Various information communication networks can be used for connection and data transmission / reception between the electronic poster device and the content server. The 4G mobile communication network such as 2G, 3G, LTE or Wibro can be utilized, and the wired Internet based on TCP / . Depending on the situation, Bluetooth, Wifi Direct, Zig-Bee, etc. can be adopted.

In order to achieve the object of the present invention, the electronic poster device and the content server can be periodically and aperiodically downloaded, and can be downloaded by a request of either the electronic poster device or the content server.

In order to implement the above-described invention, a customized content can be displayed based on the current position information in the bus electronic poster device. For example, in the case of a commodity advertisement that operates an off-line business site, the present invention is characterized by displaying the advertisement content for the commodity when the bus enters within a suitable radius of the business site.

100: bus
200: electronic poster device
210: Electronic poster control unit
220: Electronic poster display unit
230: Electronic poster storage unit
240: electronic poster position processor
250: Electronic poster communication section
300: Wired and wireless information network
400: Content Server

Claims (7)

An electronic poster device attached to the outside of each bus for reproducing advertisement and promotional contents;
An electronic poster system comprising a content server for centrally controlling electronic poster devices and generating content to download content to an electronic poster device The electronic poster device according to claim 1, wherein the electronic poster device
A display unit for reproducing advertisement and promotional contents on the screen;
A contents storage unit for downloading advertisement and promotional contents from a contents server and storing the contents;
A wireless communication function is used to connect with a content server through a wired / wireless information network such as the Internet.
A communication unit for transmitting and receiving information;
A position processor for receiving position information from a satellite or the like and processing a current position of the bus;
And a control unit for controlling and controlling the display unit, the content storage unit, the position processing unit, and the communication unit so that the display unit, the content storage unit, the position processing unit, and the communication unit can be operated in cooperation with each other. The electronic poster device according to claim 2, comprising a display unit, a content storage unit, The electronic poster device according to claim 2, comprising a display unit, a content storage unit, a control unit, and a position processing unit The electronic poster device according to claim 2, comprising a display unit, a content storage unit, a control unit, The electronic poster content providing method according to claim 2, wherein the electronic poster content can be reproduced sequentially and repeatedly in accordance with a predetermined order 3. The method according to claim 2, further comprising:
How to Provide Playable Electronic Poster Content

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