KR102032525B1 - Store signboard-type smart display advertisement platform system and advertisement service method using the same - Google Patents

Abstract

The present invention relates to a store signboard-type smart display advertisement platform system and an advertisement service providing method using the same. According to the present invention, the advertisement service providing method using the store signboard-type smart display advertisement platform system comprises the steps of: managing location information of at least one store and information of a signboard-type display device installed in the store; providing a list of the managed stores to a user terminal connected to a network, and registering a target store advertisement and a personal advertisement from the user terminal; counting a time when the user terminal is located in the target store based on the location of the user terminal and the target store; notifying an advertisement scheduled time zone for the registered personal advertisement to the user terminal when the counted time satisfies a set time or more; and outputting the personal advertisement on the signboard-type display device when the advertisement scheduled time zone is reached. According to the present invention, a user-participating smart display advertisement platform can be constructed to provide advertisements applied by a user in both directions as well as unidirectional advertisements by an advertiser, and an advertising effect can be maximized as well as widening the use range of existing signboard-type displays.

Description

Store signboard-type smart display advertisement platform system and advertisement service method using the same}

The present invention relates to a signboard type smart display advertising platform system and a method of providing an advertisement service using the same, and more particularly, to a signboard type smart display advertising platform system for providing a user-participated interactive smart display advertising platform and an advertisement service using the same. It is about a provision method.

In general, the outdoor display board is installed in a specific place such as a building, a square, and is used as a means for outputting advertisements or promotional objects and news for an unspecified number.

However, the conventional outdoor billboard advertisement system provides a one-way advertisement to an unspecified number of people for a predetermined period of time, and the effectiveness of advertisement is significantly reduced when pedestrians and vehicle occupants do not watch the outdoor billboard. There is an inefficient disadvantage.

Therefore, unlike the existing one-way advertising service with low advertising effect, there is a need for a new interactive service platform that enables user participation in a mobile environment.

The background technology of the present invention is disclosed in Korean Patent Laid-Open No. 10-2014-0003138 (published Jan. 9, 2014).

An object of the present invention is to provide a branch signage type smart display advertising platform system for providing a user-participated interactive smart display advertising platform and an advertising service providing method using the same.

According to an aspect of the present invention, there is provided a method of providing an advertisement service using a signage type smart display advertisement platform system, the method comprising: managing location information of at least one branch and information of a signage type display device installed at the branch; Providing a list of the branch offices being managed, receiving a target branch office and a personal advertisement from the user terminal, and counting a time at which the user terminal is located in the target branch office based on locations of the user terminal and the target branch office; And notifying the user terminal of an advertisement scheduled time zone for the registered personal advertisement when the counted time satisfies a preset time or more, and when the advertisement time zone is reached, To print your personal Provided that the method of providing advertising services.

In addition, the personal advertisement may include at least one of a text, an image, and a video having a personal advertisement or a personal event purpose.

The notifying of the advertisement time slot may include: when the plurality of user terminals are located in the target branch office, scheduling the advertisement time slots in order of satisfying the condition of the set time, and sequentially notifying the plurality of user terminals. can do.

The advertisement service providing method may further include adding the authentication picture to the authentication picture list of the target branch when the authentication picture including the output personal advertisement is received from the user terminal. In operation, the authentication photo list may be managed for each branch.

In addition, the present invention, in the store signboard type smart display advertising platform system, the management unit for managing the location information of at least one branch and the information of the signboard display device installed in the branch and the network is being managed by the user terminal A registration unit for providing a list of sales offices and registering a target business office and personal advertisements from the user terminal, a counting unit for counting a time at which the user terminal is located in the target business office based on the positions of the user terminal and the target business office; A notification unit for notifying the user terminal of an advertisement scheduled time zone for the registered personal advertisement when the counted time satisfies a set time or more; Light including a control unit for outputting an advertisement High platform systems.

According to the present invention, by constructing a user-participated smart display advertising platform, it is possible to provide not only one-way advertisements by advertisers but also advertisements requested by users in both directions. There is an advantage to maximize.

1 is a view showing the concept of a smart display advertising platform according to an embodiment of the present invention.
2 is a view showing an interactive smart display advertising platform system according to a first embodiment of the present invention.
FIG. 3 is a diagram illustrating a configuration of an advertisement platform server shown in FIG. 2.
4 is a diagram illustrating a method of providing an advertisement service using the system of FIG. 2.
5 is a diagram illustrating a signage type smart display advertising platform system of a shop according to a second embodiment of the present invention.
FIG. 6 is a diagram illustrating a configuration of an advertisement platform server illustrated in FIG. 5.
FIG. 7 is a view for explaining a method of providing an advertisement service using the system of FIG. 5.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present disclosure.

1 is a view showing the concept of a smart display advertising platform according to an embodiment of the present invention. As shown in FIG. 1, an embodiment of the present invention provides a user participative interactive smart billboard that interconnects an advertisement client, an advertisement user, and a smart display advertising platform.

The present invention can provide a user-participated interactive bi-directional smart billboard advertising platform to provide personalized advertisements requested by users in addition to the advertisements by advertisers, thereby maximizing the effect of advertising using outdoor and signage display devices. Can be.

Embodiments of the present invention can be largely divided into two embodiments. The present invention provides a first embodiment for exposing a personal advertisement by using an 'outdoor display device' (for example, an outdoor display board) installed outdoors, and a 'signboard display device' (for example, installed in a sales office). And a second embodiment of exposing a personal advertisement by using a signboard.

In the following embodiments of the present invention, a "display device" may have a meaning encompassing common image panels capable of freely displaying text, images, images, and the like, such as an electronic signboard, an advertisement board, and a screen.

First, the interactive smart display advertising platform system according to the first embodiment of the present invention will be described in detail.

2 is a view showing an interactive smart display advertising platform system according to a first embodiment of the present invention. The interactive smart display advertisement platform system according to the first embodiment of the present invention includes an advertisement platform server 100, a display device 200, and a user terminal 300.

In the first embodiment of the present invention, the display device 200 may refer to an outdoor display device installed in a building, a facility, a pillar, or the like. Representative examples include large billboards and large billboards installed on the roof of a building.

The advertisement platform server 100 may be connected to the display apparatus 200 and the user terminal 300 through a wired or wireless network to transmit and receive information. The following mainly exemplifies a wireless network. The advertisement platform server 100 stores information of the display device 200 and the user terminal 300 being managed, and operates or outputs the display device 200 and the user terminal 300 using a control signal in a network connected state. Can be controlled.

The advertisement platform server 100 may provide a service platform implemented as a mobile application to the user terminal 300. Therefore, in the embodiment of the present invention, the advertisement platform server 100 may transmit and receive information with the user terminal 300 and control the user terminal 300 through the mobile app.

The user terminal 100 may be implemented as a device that can exchange information by connecting to a wired / wireless network such as a smart phone, a tablet, a notebook, a pad, or the like. As such, the advertisement platform server 100 may provide a service platform according to an embodiment of the present invention on the user terminal 300 in the form of a mobile app.

The user terminal 300 may correspond to a user side terminal registered to a mobile app. Of course, the unsubscribed user can induce a subscription when the mobile app is executed, and can provide an advertisement service to the unsubscribed user.

The display device 200 operates to output each advertisement requested by the advertiser in a preset (reserved) time zone, and output various advertisements for each time zone.

Hereinafter, the configuration of the advertising platform server according to the first embodiment of the present invention will be described in more detail. It is assumed that the user terminal 300 is connected to the advertisement platform server 100 through a mobile app to communicate with each other.

FIG. 3 is a diagram illustrating a configuration of an advertisement platform server shown in FIG. 2. As shown in FIG. 3, the advertisement platform server 100 according to the first embodiment of the present invention may include a management unit 110, a first control unit 120, a monitoring unit 130, a second control unit 140, and a registration unit ( 150).

The management unit 110 manages the installation location and the advertisement information for each time zone for the at least one display device 200 that exposes the pre-booked advertisement in the set time zone. The advertisement information may include advertisement contents, advertisement time slots, advertisers, and the like.

When the location of the user terminal 300 is within a setting range from the display device 200, the first controller 120 expresses and provides advertisement information being output to the display device 200 on the user terminal 300. . Here, the first control unit 120 may display and provide advertisement information on the mobile app installed in the user terminal 300, or may provide advertisement information on the mobile app executed when the notification pop-up is selected.

As such, when the user terminal 300 is adjacent to the predetermined display device 200, the first control unit 120 may provide and notify the advertisement information being advertised on the display device 200 on the user terminal 300. have.

Here, of course, the first control unit 120 searches for at least one display device 200 located within a setting range from the user terminal, and then searches for a device including at least one of location information of the searched display device and advertisement information currently being advertised. The list may be provided through a mobile app installed in the user terminal 300.

The first controller 120 can provide the above-described device search list by comparing the location of the user terminal 300 received through the mobile app with the location of the display devices being managed.

The first control unit 120 may provide a device search list in a pop-up manner, or directly provide a location and advertisement content of each device currently searched on the device search list. In addition, the user terminal 300 may directly select a desired display device from the provided device search list from the user and check or play (play) the advertisement contents of the selected display device.

According to this, the user terminal 300 can check the location information of the display device 200 existing within the set range, the currently output advertisement information, and the like in a mobile environment in real time, the advertisement content and location of each device on the list at a time In addition, the user may select a predetermined device from the list to directly check or play the advertisement content.

In an embodiment of the present invention, when the user terminal 300 receives the advertisement currently being advertised on the display device 200 adjacent to the set distance through the mobile app, positive feedback (for example, provided at the bottom of the advertisement) is provided. Information of the 'like' icon) may be sent to the advertising platform server 100.

The display device 200 may transmit a corresponding advertisement at a reserved time slot, and each time, the user may have an opportunity to send positive feedback on the corresponding advertisement displayed on the user terminal 300. Of course, this operation is limited to the case where the user terminal 300 is adjacent to the display device 200 by a predetermined distance.

In addition, when the user's positive feedback on the advertisement accumulates, the user may obtain an opportunity to display a personal advertisement (personal advertisement, event text, etc.) on the display device 200. Of course, this is a free reward as it is a reward for positive feedback.

In detail, when the monitoring unit 130 receives positive feedback for the advertisement displayed on the user terminal 300 from the user terminal 300, the monitoring unit 130 accumulates the positive feedback of the user for the advertisement once and accumulates the positive feedback. Monitor the number of feedbacks.

Here, the monitoring unit 130 may determine that a positive feedback is received when a predetermined icon (eg, a like icon) provided with the advertisement is selected on the user terminal 300.

In addition, once the icon is selected in the set time zone, the monitoring unit 130 may switch the icon to an inactive state to block additional selection, and activate the icon when the next set time zone comes again after the end of the set time zone. This enables one positive feedback in one unit of time during which advertisements are displayed.

For example, suppose that advertisement A is exposed for 30 minutes at 8:00 am every morning through outdoor billboard # 1. When passing near, the content of the advertisement A may be displayed through the user terminal 300, and the user terminal 300 may transmit affirmative feedback once in response to the displayed advertisement A. FIG.

Of course, if advertisement A is exposed for 30 minutes each at 7:00 am and 8:00 a day through outdoor billboard # 1, up to two positive feedbacks per day may be possible for advertisement A.

In an embodiment of the present disclosure, when the number of positive feedbacks satisfies the set number of times, the second controller 140 utilizes a portion of the set time zone of the advertisement or a portion of the screen of the display device to display the user terminal 300 from the user terminal 300. The registered personal advertisement is exposed on the display device 200.

For example, if 10 positive feedback counts for Advertisement A are accumulated, the advertisement platform server 100 provides a user with an opportunity to expose a personal advertisement on the outdoor billboard # 1. After exposing the personal advertisement, the advertisement platform server 100 may initialize the user's positive feedback count for advertisement A to zero.

Embodiments of the present invention may enable the posting of personal advertisements through outdoor billboards, as well as induce continuous positive feedback for advertisements to the user in the process. Here, the higher the number of positive feedback, that is, the 'good' value for the advertisement, the greater the promotional effect for the advertisement, the advertiser can obtain the advertisement effect of the advertisement as intended.

The registration unit 150 receives a personal advertisement from the network-connected user terminal 300. Registration, modification and deletion of personal advertisements may be possible from time to time. In addition, the registration unit 150 may support functions such as new registration, modification, and deletion of personal advertisements through a mobile app executed in the user terminal 300. In this case, the personal advertisement may include at least one of a text, an image, and a video having a personal advertisement or a personal event purpose.

That is, the personal advertisement may be text, an image, a video, or the like for a user's personal advertisement or advertisement, or may be text, an image, a video, or the like for an event purpose. The personal advertisement for the purpose of the event may be a representative example, such as anniversaries, birthdays, celebrations, confession, greetings, greetings, images, videos, etc.

The way of exposing personal advertisements may vary, and embodiments of the present invention may include a time division method, a space division method, and a space time division method.

In the case of the time division method, the second controller 140 may divide the set time zone into the first and second time zones to expose the advertisements in the first time zone and the personal advertisements in the second time zone. Here, the second time zone may have a time length equal to or shorter than the first time zone, and it is preferable that the second time zone is shorter than the first time zone so that the weight of the advertisement requested by the advertiser is high.

For example, the advertisement A may be exposed during the first 25 minutes and the personal advertisement may be exposed during the remaining 5 minutes at 8:00 to 8:30 when the advertisement A is exposed on the outdoor billboard # 1.

In the case of the spatial division method, the second controller 140 divides the screen of the display device 200 into the first and second areas to expose the advertisement in the first area and the personal advertisement in the second area. can do. In this case, the second area may have a size equal to or smaller than the first area, and the second area is preferably larger than the second area so that the specific gravity of the advertisement requested by the advertiser is high.

For example, during a time zone of 8:00 to 8:30 when advertisement A is exposed to the outdoor billboard # 1, the advertisement of the advertiser is output on the first area of the screen of the display device 200 while the user is displayed on the second area. You can output your personal advertisements.

In the case of the space time division method, the second control unit 140 divides the set time zone into the first and second time zones, and exposes advertisements by using the entire screen of the display device in the first time zone, but the first time zone in the second time zone. The advertisement may be exposed in the area and the personal advertisement may be exposed in the second area.

That is, in the time zone 8: 00-8: 30 when advertisement A is exposed to the outdoor billboard # 1, the advertisement A is exposed through the entire screen for the first 25 minutes, and the first and second full screens are displayed for the remaining 5 minutes. The advertisements of the advertiser may be displayed on the first area and the personal advertisements of the user may be output on the second area by dividing into areas. Of course, before the exposure of the personal advertisement, the second controller 140 may inform the user terminal 300 of the time zone information to which the personal advertisement is to be exposed in advance.

As described above, in the first embodiment of the present invention, when the user presses 'likes' through the platform app within a predetermined distance from the outdoor display board, this may be measured as the display board consumption. By accumulating 'likes' more than a certain number of times, the opportunity to output personal advertisements on outdoor billboards can be assigned to the concept of space-time. The assigned advertisement time slot may be guided through the mobile app of the user terminal.

In addition, the first embodiment provides an interactive advertising service platform that enables a user to perform both an passive act of consuming an advertisement of an advertiser and an active act of transmitting a personal advertisement, as well as a response such as 'good' and By utilizing the number of applications for personal advertisements, it is possible to directly measure and confirm the advertising effect on the electronic display board to provide a more efficient advertising service platform.

4 is a diagram illustrating a method of providing an advertisement service using the system of FIG. 2.

First, the registration unit 150 of the advertisement platform server 100 installs and advertises at least one display device 200 that outputs a pre-booked advertisement in a predetermined time zone (eg, 09:00 to 10:00). Each information is managed (S410).

In addition, the first controller 120 checks the position of the user terminal 300 (S420). If the location of the user terminal 300 is found to be within the setting range from the display device 200 (S430), the first controller 120 displays the advertisement currently being output on the display device 200. Provided by expressing on (S440).

After that, when receiving positive feedback on the advertisement from the user terminal 300 (S450), the monitoring unit 130 accumulates positive feedback of the user on the corresponding advertisement once and monitors the accumulated number of positive feedback. (S460). If the cumulative number was 9 times, it can be updated to 10 times when accumulating once.

If the number of positive feedback satisfies the set number of times (eg, 10 times) (S470), the second control unit 140 may select some time zones among the set time zones (eg, 09:00 to 10:00) of the advertisement. By using a portion of the screen of the display device 200, the personal advertisement registered by the user terminal 300 is exposed (S480).

For example, the second controller 140 controls the display device 200 to output advertisements of the advertiser from 9:00 to 9:50 and accumulate positive feedback for the advertisements of the advertiser for the remaining 10 minutes. The personal advertisement of the user who has achieved the number of times may be output.

In addition, the second control unit 140 divides the screen of the display device 200 into first and second areas for one hour from 9 o'clock, and displays the advertisement of the advertiser in the first area and the personal advertisement in the second area. You can print In addition, the second control unit 140 may output the advertisement of the advertiser from 9:00 to 9:50 and divide the screen for the remaining 10 minutes to simultaneously output the advertisement of the advertiser and the personal advertisement.

Of course, when the number of positive feedbacks of the user satisfies the set number of times, the second control unit 120 may inform the user terminal 300 of the expected time zone for the exposure of the personal advertisement in advance.

As such, after the compensation is completed through the exposure of the personal advertisement, the monitoring unit 130 resets the number of positive feedbacks to 0 again (S690).

Next will be described in detail with respect to the signboard type smart display advertising platform system according to a second embodiment of the present invention.

5 is a diagram illustrating a signage type smart display advertising platform system of a shop according to a second embodiment of the present invention. The branch office signage type smart display advertisement platform system according to the second embodiment of the present invention includes an advertisement platform server 400, a display device 500, and a user terminal 600.

In the second embodiment of the present invention, the display device 500 may refer to a signboard display device installed at a branch. As a representative example, it may mean a signboard billboard, an electronic signboard, etc. which are installed indoors or outdoors of a branch such as a shop or a restaurant, and output various kinds of information (for example, trade names, main sales items, business hours, etc.).

The advertisement platform server 400 may communicate with the display apparatus 500 and the user terminal 600 in a wired / wireless network as in the first embodiment. The advertisement platform server 400 stores information of the display device 500 and the user terminal 600 which are being managed, and operates or outputs the display device 200 and the user terminal 300 using a control signal in a networked state. Can be controlled. Since the basic matters of the advertisement platform server 400 and the user terminal 600 have been described above in the first embodiment, detailed description thereof will be omitted.

Hereinafter, the configuration of the advertising platform server according to a second embodiment of the present invention will be described in more detail. It is assumed that the user terminal 600 is connected to the advertisement platform server 400 through a mobile app to communicate with each other.

FIG. 6 is a diagram illustrating a configuration of an advertisement platform server illustrated in FIG. 5. As shown in FIG. 6, the advertisement platform server 400 according to the second exemplary embodiment of the present invention manages the managing unit 410, the registering unit 420, the counting unit 430, the notification unit 440, and the control unit 450. Include.

The management unit 410 manages location information of at least one branch and information of a signboard display device installed in the branch. The information of the signboard display device may include a real photograph, a size, an output specification, and the like.

The registration unit 420 provides a list of business stores under management to the user terminal 600, and registers a target business store and a personal advertisement from the user terminal 600. The registration unit 420 registers the branch selected by the user terminal 600 as a target branch within the list of branches.

The user terminal 600 may be connected to the advertisement platform server 400 through a mobile app, and may search or be provided with a list of branches that are being managed. The user may select a desired business store, that is, a target business store, from the list of business stores output to the user terminal 600.

The personal advertisement may include at least one of a text, an image, a video having a personal advertisement or a personal event purpose. Specific examples of such personal advertisements have been described above through the first embodiment.

The counting unit 430 counts the time at which the user terminal 600 is located in the target branch based on the positions of the user terminal 600 and the target branch. The user terminal 600 may provide location information to the advertisement platform server 400 through the mobile app, and the counting unit 430 compares the location of the user terminal 600 with the location of the pre-stored target business office, and the user. The terminal 600 may check the time stayed in the target branch office.

Here, the counting unit 430 may determine that the user is located in the target branch when the position of the user terminal 600 is within a set distance from the registered position of the target branch, that is, when the difference between the two positions is within the error range. Can be. In addition, it may be determined that the time the user stays in the target branch is spending time by eating or the like in the branch.

As such, when the counted time satisfies the set time or more, that is, when the time that the user stays in the target branch office satisfies the set time (ex, 30 minutes) or more, the notifying unit 440 may determine the registered personal advertisement. Notify the user terminal 600 of the scheduled time of advertisement.

For example, if the user has visited the target branch at 7:00 pm with the birthday party and is confirmed that he has stayed more than 30 minutes, the user terminal immediately sends a message containing the scheduled advertisement output time (for example, 7:40). You can send it to (600). Accordingly, the user can check the scheduled output time of the personal advertisement.

Here, of course, when the plurality of user terminal 600 is located in the target business office, the counting unit 430 calculates the time stayed for each user terminal. At this time, the notification unit 440 may schedule the advertisement scheduled time zone in order of satisfying the conditions of the set time, so as to give priority to a user who satisfies the set time first, and may notify each user terminal 600 sequentially. have.

Subsequently, the controller 450 may output the personal advertisement on the signboard display device 500 by controlling the signboard display device 500 when the advertisement time slot arrives. For example, when 7:40, the user terminal 600 may output a birthday text that has been pre-registered on the signboard display device 500 to proceed with a celebration event.

In this case, the user terminal 600 may take a picture for authentication against a background of a personal advertisement currently being output to the signboard display device 500, and upload the taken picture to the advertisement platform server 400 through a mobile app. can do.

Here, when the management unit 410 receives the authentication picture including the personal advertisement from the user terminal 600, the manager 410 may add the authentication picture to the authentication picture list of the target branch office. The management unit 410 may manage a list of authentication pictures for each branch and add a new authentication picture to the list. Such a photograph can be used to promote the use of the advertising platform.

As described above, in the second embodiment of the present invention, when the user visits the target branch and stays in the branch for a predetermined time, the user may provide an opportunity to post a registered personal advertisement on the signboard as a reward. . In addition, when there are multiple competitors in a similar time zone, priority may be imposed on a user who arrives at the corresponding place first and stays for a predetermined time or more.

FIG. 7 is a view for explaining a method of providing an advertisement service using the system of FIG. 5.

First, the management unit 410 of the advertising platform server 400 manages the location information of at least one branch and information of the signboard display device installed in the branch (S710).

The registration unit 420 provides a list of the branch offices being managed to the user terminal connected to the network (S720), and registers a target branch office and a personal advertisement from the user terminal (S740).

Thereafter, the counting unit 430 compares the positions of the user terminal 600 and the target branch office, and counts the time that the user terminal 600 stays in the target branch office (S750). At this time, if the counted time satisfies the set time or more (S760), the notification unit 440 notifies the user terminal 600 of the scheduled advertisement time zone for the personal advertisement (S770).

In addition, the controller 450 outputs and provides a personal advertisement on the signboard display device 600 when the advertisement time zone arrives (S780).

According to the present invention as described above, by building a user-participation type smart display advertising platform, it is possible to provide in addition to the one-way advertising by the advertiser, the user applied for the bi-directional, widen the range of use of the existing outdoor or signage display Of course, it can maximize the advertising effect.

In addition, in the case of the present invention, by providing the opportunity to send the user's personal advertisement in the time zone occupied by the outdoor billboard, the advertiser's personal advertising or personal events in the open place utilizing the outdoor billboard (Anniversaries, celebrations, etc.) content can be expressed and provided at no additional cost.

In addition, according to the present invention, a personalized advertisement of a user who is reserved in advance may be displayed on a signboard installed in a store. In particular, when a user stays for a predetermined time in a store, the personalized advertisement may be displayed for a predetermined time. By expressing and providing, it is possible not only to induce customers to increase sales and sales of the branch, but also to achieve the personal advertising effect of visitors.

Although the present invention has been described with reference to the embodiments illustrated in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

100: ad platform server 110: management unit
120: first control unit 130: monitoring unit
140: second control unit 150: register
200: display device 300: user terminal
400: ad platform server 410: management unit
420: register 430: count
440: notification unit 450: control unit
500: display device 600: user terminal

Claims (8)

In the method of providing an advertising service using a signboard type smart display advertising platform system,
Managing location information of at least one branch and information of a signboard display device installed in the branch;
Providing a list of the branch offices being managed to a user terminal connected to a network, and registering a target branch office and a personal advertisement from the user terminal;
Counting a time at which the user terminal is located in the target branch based on the location of the user terminal and the target branch;
Notifying the user terminal of an advertisement scheduled time zone for the registered personal advertisement when the counted time satisfies the set time or more; And
And outputting the personal advertisement on the signboard display device when the advertisement time zone arrives. The method according to claim 1,
The personal advertisement,
A method of providing an advertising service including at least one of a text, an image, and a video having a personal advertisement or a personal event purpose. The method according to claim 1,
Informing the scheduled time of the advertisement,
And when the plurality of user terminals are located in the target branch office, scheduling the scheduled advertisement time slots in order of satisfying the condition of the set time, and sequentially notifying the plurality of user terminals to the plurality of user terminals. The method according to claim 1,
When the authentication picture including the output personal advertisement is received from the user terminal further comprises the step of adding the authentication picture to the list of authentication pictures of the target sales office,
The managing step,
Advertising service providing method for managing the list of authentication pictures for each branch. In the shop signage type smart display advertising platform system,
A management unit managing location information of at least one branch and information of a signboard display device installed in the branch;
A registration unit for providing a list of the branch offices being managed to a user terminal connected to the network and registering a target branch office and personal advertisements from the user terminal;
A counting unit for counting a time at which the user terminal is located in the target branch based on the position of the user terminal and the target branch;
A notification unit for notifying the user terminal of an advertisement scheduled time zone for the registered personal advertisement when the counted time satisfies the set time or more; And
And a control unit for outputting the personal advertisement on the signboard display device when the scheduled advertisement time period arrives. The method according to claim 5,
The personal advertisement,
An advertising platform system comprising at least one of a text, an image, a video having a personal advertisement or a personal event purpose. The method according to claim 5,
The notification unit,
And when the plurality of user terminals are located in the target branch office, scheduling the scheduled advertisement time slots in order of satisfying the condition of the set time, and sequentially notifying the plurality of user terminals to the plurality of user terminals. The method according to claim 5,
The management unit,
Manage a list of authentication pictures for each of the branches,
And receiving the authentication picture including the output personal advertisement from the user terminal, adding the authentication picture to the list of authentication pictures of the target branch office.

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