KR102236285B1 - Driving method and integrated solution system using a outdoor advertising and signage based on big data - Google Patents

Abstract

The present invention relates to an integrated solution management system using a digital outdoor advertising and signage based on big data, which provides advertisement based on big data such as business area information, tourism information, event information, a customer usage amount, a traffic volume, etc. to activate a local business area in the case of providing a signage service for advertisement by using an advertisement device such as a kiosk (DID), an advertisement monitor and an outdoor electric display. The integrated solution management system using the digital outdoor advertising and signage based on big data according to the present invention comprises: an electronic indicator installed on the upper parts of buildings around roads operated around a local business area among buildings in an administrative district to display business area advertisement for each local tour; a media wall installed around a pedestrian passage in the administrative district to display the business area advertisement for each local tour; a kiosk (DID) installed in a local government facility in the administrative area or a commercial facility in a local area to display the business area advertisement for each local tour; an outdoor advertisement device installed around a traffic facility in the administrative area to display the business area advertisement for each local tour; and a local advertisement server transmitting the business area advertisement for each local tour by interlocking with the electronic indicator, the media wall, the kiosk (DID) and the outdoor advertisement device and, when transmitting the business area advertisement for each local tour, outputting recreation information and space information in the local area by collecting the recreation information and space information in the local area via web crawling and including the web crawled recreation information and space information in the local area in the business area advertisement for each local tour.

Description

Integrated solution management system using big data-based digital outdoor advertising and signage, and its driving method {DRIVING METHOD AND INTEGRATED SOLUTION SYSTEM USING A OUTDOOR ADVERTISING AND SIGNAGE BASED ON BIG DATA}

The present invention relates to an integrated solution management system using big data-based digital outdoor advertisement and signage, and a driving method thereof, and more particularly, to advertisement using an advertisement device such as a kiosk (DID), an advertisement monitor, and an outdoor billboard. In case of providing Korean signage service, an integrated solution management system using digital outdoor advertising and signage based on big data that activates local commercial areas by providing advertisements based on big data such as commercial districts, tourist information, event information, and customer usage. And a driving method thereof.

In general, the signage advertisement system allows product advertisements to be displayed according to the previously scheduled contents through advertisement monitors and kiosks (DIDs) installed in stores, etc., when an advertisement for a product is requested from an advertisement client. It activates the advertisement.

As a prior art document of such a signage advertisement system, the integrated advertisement device of Patent Document 1 of Korean Patent Publication No. 10-2014-0087967 distributes scheduled and produced content to a predetermined output device, but the distributed content is It is possible to easily participate in content production due to the characteristic of being distributed in conjunction with the scheduler with the distribution schedule set, and it is possible to participate in content production using the created content or participate in the advertising market to entrust and produce advertisements in various advertising service markets. Expansion is possible, and the produced content can be distributed in consideration of an event schedule such as by time slot or by day of the week by a scheduler, thereby providing an advantage of increasing the effectiveness of advertisements.

Here, the problem of Patent Document 1 is that when content is produced, it is produced according to the request of an advertiser, so that advertisements that are not related to each other are reproduced, and there are many problems in using the local commercial area for the purpose of revitalization.

On the other hand, looking at local commercial districts, local commercial districts are either activated or deteriorated by factors such as regional characteristics, food culture, tourism factors, and characteristics of commercial districts.

Looking at an example of local commercial districts, Nammun Rodeo Street, located in Suwon, Gyeonggi-do in the past, was operated as a theater street targeting the demand of the younger population and enjoyed a boom as the center of the commercial district. Local commercial districts have declined to the region, and local governments and local merchants are making efforts to attract younger populations through street maintenance projects to revitalize the commercial districts on the South Gate Rodeo Street.

However, since there is a limit to attracting younger populations only with such street maintenance projects, there is a need for an integrated management system to save the declining local commercial districts.

Accordingly, as a way to save the declining local commercial district, there is a plan to increase the number of users by periodically advertising the culture, food and entertainment available in the commercial district through display devices or social network services operated by local governments. .

However, in this way, only a method of periodically advertising through a display device or social network service operated by local governments has only a temporary effect, and there is a limit in inducing a continuous increase of users.

Republic of Korea Patent Publication No. 10-2014-0087967 (published on July 9, 2014) Republic of Korea Patent Registration No. 10-1559313 (announced on October 13, 2015)

The technical problem of the present invention for solving the above problems is that when advertisements are performed through an advertisement device so that local commercial areas can be activated, advertisements for local commercial areas are organically linked to be delivered to users, thereby allowing users to continuously It is to provide an integrated solution management system using digital outdoor advertising and signage based on big data that can increase.

Another technical problem of the present invention is to collect information on local commercial districts based on web crawling and provide them to users when the local commercial district is active, but it is possible to increase the number of users by providing information on local commercial districts focusing on the local commercial district. It is to provide an integrated solution management system using big data-based digital outdoor advertising and signage.

In addition, another technical problem of the present invention is to allow terminal devices such as a kiosk (DID) or media wall installed around the local commercial area to interlock with smart phones provided by users when transmitting advertisements for activation of local commercial areas. The goal is to provide an integrated solution management system using big data-based digital outdoor advertisements and signage that allows the advertisement to be directly related to the increase in the use of users.

In addition, another technical problem of the present invention is to integrate advertisements for activation of local commercial districts in local government facilities or licensed commercial district facilities, but to proceed based on webcroring, so that illegal advertising channels in the region are not activated. It is to provide an integrated solution management system using digital outdoor advertising and signage based on big data to prevent it.

The integrated solution management system using digital outdoor advertisement and signage based on big data of the present invention to achieve the above technical problem is a big data-based digital outdoor advertisement that advertises to users by outputting commercial area advertisements for each local journey within the area. And an integrated solution management system management method using signage, comprising: an electronic bulletin board installed around a local commercial area of an administrative area to display a commercial area advertisement for each local itinerary; A media wall installed around a pedestrian road in an administrative district to display commercial advertisements for each local itinerary; A kiosk installed at a local government facility in an administrative district or a commercial facility in the area to display commercial advertisements for each local itinerary; An outdoor advertisement device installed around a local commercial area to display a commercial area advertisement for each local itinerary; And, interworking with the electronic bulletin board, the media wall, the kiosk (DID), and the outdoor advertisement device to transmit the commercial area advertisement for each local itinerary, and when transmitting the commercial area advertisement for each local itinerary, leisure information and spatial information in the area. A local advertisement server configured to collect and output web-crawled leisure information and spatial information in the area by web crawling to be included in the commercial area advertisement for each local itinerary; Includes.

In this case, the local advertisement server is at least one of information about facility food, event information, event information, festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information held in the region. A local leisure information calculation unit that collects and stores leisure information in the region by web crawling; A spatial information collection unit for collecting spatial information by web-crawling a space where leisure information in a web-crawled region is held in connection with the leisure information calculation unit in the region; Interworking with the regional leisure information calculation unit and the spatial information collection unit, the user receives the regional leisure information and the spatial information, and web crawls the amount of use of the received regional leisure information and the spatial information, and experiences value according to the hourly experience rate. An experience value information collection unit that collects usage rate information; Interworking with the regional leisure information calculation unit, the spatial information collecting unit, and the experience value information collecting unit, the service flow information of the experience value utilization rate information for the amount of experience rate increase for each time of the leisure information and the spatial information in the region is provided. A service information generation unit to generate; The leisure information within the region, the spatial information, the experience value utilization rate information, and the service flow information are interlocked with the regional leisure information calculation unit, the spatial information collection unit, the experience value information collection unit, and the service information generation unit. An advertisement generator configured to generate and store a commercial area advertisement for each local itinerary to include the image of the leisure information and the spatial information in the area according to the service flow information; And, in a state in which the commercial area advertisement for each local itinerary is input and stored in connection with the advertisement generation unit, the commercial area advertisement for each area itinerary is transmitted to each of the electronic bulletin board, the media wall, the kiosk (DID), and the outdoor advertising device. However, an advertisement transmission scheduling unit to be output through a preset scheduling; In this case, the integrated solution management system using the big data-based digital outdoor advertisement and signage includes the leisure information calculation unit in the region, the spatial information collection unit, the experience value information collection unit, and the service information. By interlocking with the generation unit, the advertisement generation unit, and the advertisement transmission scheduling unit, the local leisure information calculation unit and the spatial information collection unit control the start and end of web crawling to update the leisure information and spatial information within the region. The experience value information collection unit and the service information generation unit are stored in each of the leisure information calculation unit and the spatial information collection unit, and the experience value utilization information and service flow information for the updated leisure information and spatial information are updated. Store advertisements for each local itinerary by updating and saving the commercial area advertisement for each local itinerary based on the updated leisure information in the area, the spatial information, the experience value utilization rate information, and the service flow information. A manager terminal configured to be output by the advertisement transmission scheduling unit; It may be configured to further include.

In addition, when the leisure information and the spatial information in the region are updated by web crawling and the leisure information and spatial information in the region are updated, the newly updated leisure information and spatial information in the region are determined. If the registration form does not exist or the name of an illegal element is included, the new local leisure information and spatial information can be excluded from the update details.

In addition, the integrated solution management system using the big data-based digital outdoor advertisement and signage is configured to include a local commercial area information app interlocking with the local advertisement server, and is selected by a user when the local commercial area information app is operated. A user terminal that receives and displays commercial advertisements for each local itinerary; In this case, the local commercial area information app includes facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, local economy information, and, Provides temporary information and schedule information for tourism activation content information in the form of UI, and the local advertisement server provides the facility food information, event information, event information, festival information, tourism information, store information, within the local commercial area information app, When each UI for weather information, regional information, regional economic information, and tourism activation content information is selected, the facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, area An in-region leisure information transmission unit that transmits, to the user terminal, temporary information and schedule information on information selected from economic information and tourism activation content information; It may be configured to further include.

In addition, the local commercial information app of the user terminal interlocks with the kiosk (DID), the media wall, and the outdoor advertising device, and in at least one of the kiosk (DID), the media wall, and the outdoor advertising device. Based on the provided input information, store information of a local commercial area can be used, and the local commercial area information app may guide the location of the store information when using the store information.

In addition, the local commercial area information app of the user terminal provides a local commercial area map for a local commercial area, but allows the local commercial area map to be displayed in a 3D virtual space, and when the user selects the local commercial area map, it is displayed in a 3D virtual space. You can display a map of Korea so that you can experience it virtually.

On the other hand, the driving method of the integrated solution management system using big data-based digital outdoor advertisement and signage to achieve the above technical task is a facility held in the area by connecting the manager terminal to the local leisure information calculation unit of the local advertisement server. Food information, event information, event information, festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information by web crawling to collect and store leisure information in the region. The step of calculating leisure information in the region; A spatial information collection step in which the manager terminal accesses the spatial information collection unit of the local advertisement server to collect spatial information by web crawling the space where the leisure information in the region is web-crawled by the leisure information calculation step in the region; Information on the utilization rate of experience value according to the hourly experience rate by web-crawling the amount of use of the received local leisure information and spatial information after receiving the local leisure information and spatial information collected in the calculating step of the leisure information within the region and the collecting step of the spatial information. Collecting experience value information to collect; The service information generation unit interlocks with the leisure information calculation unit in the region, the spatial information collection unit, and the experience value information collection unit, and the service flow information of the experience value utilization rate information for the increase in the experience rate for each time of the leisure information and the spatial information in the region Service information generating step of generating; The advertisement generation unit is linked with the manager's terminal, and the local leisure information, spatial information, and experience value utilization rate information and service flow information are linked with the local leisure information calculation unit, spatial information collection unit, experience value information collection unit, and service information generation unit. An advertisement generating step of generating and storing a commercial area advertisement for each regional itinerary so that an image of leisure information and spatial information in the region is included according to the service flow information; In the state that the advertisement transmission scheduling unit interlocks with the advertisement generation unit and receives and stores commercial area advertisements for each local itinerary, it transmits commercial area advertisements for each local itinerary to the electronic bulletin board, media wall, kiosk (DID), and outdoor advertisement device. An advertisement transmission scheduling step to be output; If the local leisure information transmission unit and the user terminal used by users are linked, facility food information, event information, event information, festival information, tourism information, store information, weather information, local information within the local commercial area information app of the user terminal , Local economy information, and tourism activation content information, if each UI is selected, facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, local economy information, and tourism activation Transmitting time information and schedule information for each selected information from among content information to a user terminal; This is carried out when web crawling in the step of calculating the leisure information in the region and the collecting step of the spatial information is in progress, and the manager terminal updates the leisure information and spatial information in the region by web crawling to create new leisure information and spatial information in the region. When is updated, if the newly updated leisure information and spatial information in the region do not exist in the prescribed registration form or if the name of an illegal element is included, the new leisure information and spatial information in the region are excluded from the update history. Channel blocking step; And, when the name of the illegal element is web-crawled in the illegal advertisement channel blocking step, the local government department or person in charge of the relevant data so that the manager terminal can view the local location information, phone number, and promotion channel for the advertisement. An illegal advertisement channel reporting step of automatically being transmitted to a bulletin board of a site managed by the user; It can be configured to include.

The present invention has the effect of continuously increasing the number of users by allowing advertisements for the local commercial areas to be organically linked and delivered to users when advertisements are performed through an advertisement device so that local commercial areas can be activated.

In addition, the present invention collects information on local commercial districts based on web crawling and provides them to users when local commercial districts are activated, but by providing information on local commercial districts focusing on local commercial districts, there is an effect of increasing the number of users. have.

In addition, the present invention allows terminal devices such as a kiosk (DID) or media wall installed around the local commercial area to link with a smartphone equipped by the users when transmitting an advertisement for activation of a local commercial area, thereby being transmitted to users. There is an effect that the advertisement is directly related to the increase in the use of users.

In addition, the present invention has the effect of not activating illegal advertising channels in the region by allowing advertisements for activation of local commercial areas to be integrated in local government facilities or licensed commercial facilities, but proceeding based on web-croring. .

1 is a block diagram of an integrated solution management system using digital outdoor advertising and signage based on big data according to an embodiment of the present invention.
Figure 2 is a configuration diagram listing the detailed configuration of the local advertising server shown in Figure 1;
Figure 3 is a flow chart according to the driving method of the integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the accompanying drawings. In this case, when it is said that a certain part "includes" a certain component throughout the specification, this is unless otherwise stated. It is considered to mean that other components may be further included rather than controlling other components. In addition, terms such as "... unit" described in the specification mean a unit that processes at least one function or operation when describing electronic hardware or electronic software, and when describing a mechanical device, one part, function, It is considered to mean a use, point or drive element. In addition, hereinafter, the same or similar configurations will be described using the same reference numerals, and overlapping descriptions of the same components will be omitted.

In addition, the terminal exemplified in the following specification is an electronic device, and is defined as a device capable of communication including a central processing unit, a main memory device, an auxiliary memory device, and a display device, such as a computer, a notebook computer, and a smart phone. It is defined as an application or a set of computer programs designed to perform a specific task on an electronic device such as an app. In this case, the application program is an operating system such as Windows, iOS, Android, Linux, etc. It is defined as running under the graphic interface environment of.

1 is a block diagram of an integrated solution management system using digital outdoor advertisement and signage based on big data according to an embodiment of the present invention. 2 is a configuration diagram listing a detailed configuration of the local advertisement server shown in FIG. 1.

1 and 2, the integrated solution management system management method using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention includes an electronic bulletin board (1), a media wall (2), and a kiosk. (DID) (3), an outdoor advertisement device (4), a local advertisement server (5), a manager terminal (6), a user terminal (7), and a local government terminal (8).

The electronic publishing post (1) interlocks with the local advertisement server 5, and is installed around the local commercial area of the administrative area to display commercial area advertisements for each local itinerary transmitted from the local advertisement server 5. Such an electronic bulletin board 1 may be formed to include a large LED billboard and a walking path post-type billboard.

The media wall 2 interlocks with the local advertisement server 5, and is installed around the pedestrian path of the administrative area to display commercial advertisements for each local itinerary transmitted from the local advertisement server 5.

The kiosk (DID) 3 interlocks with the local advertisement server 5, and is installed in local government facilities or commercial facilities in the area to display commercial area advertisements for each local itinerary transmitted from the local advertisement server 5. Here, the kiosk (DID) (3) displays commercial district advertisements for each local itinerary along with information or promotion information of the administrative district when installed in a local government facility in an administrative district to perform a digital information display (DID) function. In the case of a kiosk (DID) (3) operated in a commercial facility, it is possible to display commercial zone advertisements for each local itinerary by linking with the kiosk (DID) (3) operating program already installed and operated in a commercial facility. In addition, the kiosk (DID) (3) recognizes the face of the user using the kiosk (DID) (3) using a camera installed by itself, at this time, the kiosk (DID) (3) uses the service using a camera. By automatically extracting the number of times, service use type, gender information, and age group information and transmitting it to the service information generation unit 5d of the local advertisement server 5, the service information generation unit 5d generates the service model by time. It can be used as a data to judge. In this way, the kiosk (DID) 3 performs two-way communication in which information is displayed and output while receiving information by a camera or a touch panel.

The outdoor advertisement device 4 interlocks with the local advertisement server 5 and is installed around the local commercial area to display commercial area advertisements for each local itinerary transmitted from the local advertisement server 5. Such an outdoor advertisement device 4 may be installed and operated in a bus shelter, an exterior wall of a building, an entrance to a building, an elevator, and a digital photo zone.

The local advertisement server 5 transmits commercial area advertisements for each local itinerary by interworking with the electronic bulletin board 1, media wall 2, kiosk (DID) 3 and outdoor advertisement device 4, and transmits commercial area advertisements for each local itinerary. At the time of transmission, leisure information and spatial information in the region are collected by web crawling, and the leisure information and spatial information in the region that has been web-crawled are included in the commercial area advertisement for each regional itinerary and displayed.

More specifically, the local advertisement server 5 includes a local leisure information calculation unit 5a, a spatial information collection unit 5b, an experience value information collection unit 5c, a service information generation unit 5d, and an advertisement generation unit ( 5e), an advertisement transmission scheduling unit 5f, and a local leisure information transmission unit 5g.

The leisure information calculation unit 5a in the region includes at least one of information on facilities and food, event information, event information, festival information, tourism information, store information, weather information, region information, regional economy information, and tourism activation content information held in the region. Any one is web-crawled to collect and store leisure information in the region. In this case, the leisure information calculation unit 5a in the region can set the start and end of web crawling by the manager terminal 6, and furthermore, set the search name of web crawling during web crawling, set the web crawling range, and , Web crawling portal address, etc. can be set.

The spatial information collection unit 5b collects spatial information by web-crawling the space where the leisure information in the region is web-crawled in connection with the leisure information calculation unit 5a in the region. In this case, the spatial information collection unit 5b may set the start and end of web crawling by the manager terminal 6, and further, set the location information range of spatial information and the resolution range of image information during web crawling. have.

The experience value information collection unit (5c) is connected with the leisure information calculation unit (5a) and the spatial information collection unit (5b) in the region to input the leisure information and spatial information in the region, and use the leisure information and spatial information in the region. By web crawling the degree, the experience value utilization rate information is collected according to the hourly experience rate. Here, the hourly experience rate is a DB by recording the number of times of reading information from sites, blogs, and social network services on which the use information of local leisure information and spatial information is posted, and converts it into a DB, and local leisure information and spatial information within the local commercial area. The degree of increase in the number of times that information is read by time is determined by the hourly experience rate, and the experience value utilization rate information is continuously recorded.

The service information generation unit (5d) is linked with the leisure information calculation unit (5a) in the region, the spatial information collection unit (5b), and the experience value information collection unit (5c), so that the leisure information, spatial information and experience information in the region are Service flow information is generated according to the value of the utilization rate based on the utilization rate information. Here, the service flow information identifies whether the hourly experience rate increases rapidly for each of the leisure information and spatial information in the region, and makes the leisure information and spatial information in the region where the hourly experience rate rapidly increase, so that the users can use it. This will increase the frequency of visits to the commercial district. The service flow information generated by the service information generation unit 5d is provided to local governments or commercial facilities in the region, so that the digital galleries, digital photo zones, and amusements are located around leisure information and spatial information in the region where the experience rate increases over time. Cultural facilities such as organizations are installed to encourage users to visit continuously.

The advertisement generating unit 5e is interlocked with the manager terminal 6, and the local leisure information calculating unit 5a, the spatial information collecting unit 5b, the experience value information collecting unit 5c, and the service information generating unit 5d In conjunction with, the content video for the commercial area advertisement for each local itinerary is displayed so that the local leisure information, spatial information, experiential value utilization information, and service flow information are input, and according to the service flow information, the video for leisure information and spatial information in the region is included. It will be created and saved. In this case, the advertisement generation unit 5e provides the commercial area advertisement for each regional itinerary in the characteristics of the model to be compatible with each of the electronic bulletin board 1, the media wall 2, the kiosk (DID) 3, and the outdoor advertisement device 4, respectively. A plurality of pieces may be stored accordingly, and playback characteristics such as playback time and image quality may be set by the manager terminal 6 to be described later.

The advertisement transmission scheduling unit 5f interlocks with the advertisement generation unit 5e to receive and store commercial area advertisements for each regional itinerary, and the electronic bulletin board 1, the media wall 2, the kiosk (DID) 3, and the outdoor Commercial zone advertisements for each regional itinerary are transmitted to each of the advertisement devices 4, but are output through a preset scheduling. Here, the advertisement transmission scheduling unit 5f sets the scheduling of commercial area advertisements for each regional itinerary by the manager terminal 6.

The local leisure information transmission unit (5g) provides various information when it is linked with the user terminal 7 used by users, and provides facility food information, event information, and events within the local commercial area information app of the user terminal (7). Information, festival information, tourism information, store information, weather information, local information, regional economy information, and UI for tourism activation content information, if each is selected, facility food information, event information, event information, festival information, tourism information, Store information, weather information, regional information, regional economy information, and temporary information and schedule information for tourism activation content information are transmitted to the user terminal 7. Therefore, the user terminal (7) drives the local commercial information app to provide facility food information, event information, event information, festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information, respectively. You will be able to know the detailed information about it.

The manager terminal 6 is a terminal used by an administrator who controls the local advertisement server 5 in connection with the local advertisement server 5, and may be configured as a control terminal device capable of communication such as a PC or a smartphone. Such a manager terminal 6 includes a leisure information calculation unit 5a, a spatial information collection unit 5b, an experience value information collection unit 5c, a service information generation unit 5d, an advertisement generation unit 5e, and In conjunction with the advertisement transmission scheduling unit (5f), the local leisure information calculation unit (5a) and the spatial information collection unit (5b) control the start and end of web crawling to update leisure information and spatial information within the region to provide leisure information within the region. It is to be stored in each of the calculation unit 5a and the spatial information collection unit 5b.

In addition, the manager terminal 6 updates the experience value utilization rate information and service flow information for the updated leisure information and spatial information in the region so that it is stored in each of the experience value information collection unit 5c and the service information generation unit 5d. The commercial area advertisement for each local itinerary is updated and stored according to the updated leisure information, spatial information, experience value utilization information, and service flow information, so that the updated commercial area advertisement for each local itinerary is transmitted by the advertisement transmission scheduling unit 5f. To be printed.

In this case, the manager's terminal (6) records the newly updated leisure information and spatial information in the region when the leisure information and spatial information in the region are updated by web crawling and the new leisure information and spatial information in the region are updated. If the designated registration form does not exist or the name of an illegal element is included, the new local leisure information and spatial information are excluded from the update history, so that illegal advertisements are not exposed to users when the local commercial area is activated. At this time, the manager terminal (6) is a local government terminal managed by the local government department or person in charge so that the local government manager can view the location information, phone number, and promotion channel of the relevant advertisement in the case of web crawling of the name of the illegal element. By automatically being sent to (8) and being supervised, it can help eradicate illegal advertising channels when local commercial districts are active.

The user terminal 7 is a communication terminal device such as a smartphone used by users, and a local commercial information app is installed and operated in addition to the application programs used by the users. Here, the local commercial area information app is interlocked with the local advertisement server 5, and at the end of the user month, when the local commercial area information app is operated, the commercial area advertisement for each local itinerary is input and displayed by the user's selection.

In addition, the local commercial area information app is temporary information on facility food information, event information, event information, festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information of local leisure information. And schedule information is provided in the form of a UI. In this case, the local commercial area information app provides location information on which services related to commercial area advertisements for each local itinerary are provided in the form of a map.

In addition, the local commercial information app of the user terminal 7 is interlocked with the kiosk (DID) 3, the media wall 2, and the outdoor advertisement device 4. In this case, the local commercial area information app makes it possible to use the store information of the local commercial area based on input information provided by at least one of the kiosk (DID) 3, the media wall 2, and the outdoor advertising device 4 . In this case, the local commercial area information app guides the location of the store information when using the store information. Here, the input information provided by at least one of the kiosk (DID) 3, the media wall 2, and the outdoor advertisement device 4 may be in the form of a QR code or short-range communication for ordering food.

In addition, the local commercial area information app of the user terminal 7 provides a local commercial area map for the local commercial area, but allows the local commercial area map to be displayed in a 3D virtual space, and when the user selects the local commercial area map, it is displayed in a 3D virtual space. By displaying a map of Korea, you can experience it virtually. Here, the 3D virtual space may be implemented using VR and AR using an augmented reality technique, and in this case, the local commercial area map may include a wayfinding function using location information and weather information.

The local government terminal 8 is a communication terminal device such as a server or PC managed by the local government, and interlocks with the manager terminal 6, and it is an illegal advertisement channel that hinders the activation of local commercial districts when the manager terminal 6 is web-crawled. Information such as address information, advertisement information, and phone number is recorded.

Hereinafter, a method of driving an integrated solution management system using digital outdoor advertisement and signage based on big data as described above will be described.

3 is a flowchart illustrating a driving method of an integrated solution management system using digital outdoor advertisement and signage based on big data according to an embodiment of the present invention.

1 to 3, the driving method of the integrated solution management system using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention is a method of calculating local leisure information (S01), spatial information. Including collection step (S02), experience value information collection step (S03), service information generation step (S04), advertisement generation step (S05), advertisement transmission scheduling step (S06), and regional leisure information transmission step (S07) And, it may be configured to further include an illegal advertisement channel blocking step (S08) and an illegal advertisement channel reporting step (S09).

First, in the local leisure information calculation step (S01), the manager terminal 6 connects to the local leisure information calculation unit 5a of the local advertisement server 5 to provide information on facilities, food, events, and events held in the area. , Festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information are web-crawled to collect and store leisure information in the region.

Next, in the spatial information collection step (S02), the manager terminal 6 connects to the spatial information collection unit 5b of the local advertisement server 5, Space information is collected by web crawling the space where information is held.

Next, in the experience value information collection step (S03), the regional leisure information and spatial information collected in the regional leisure information calculation step (S01) and the spatial information collection step (S02) are input, and the received regional leisure information and spatial information. By web-crawling the level of usage, the experience value usage rate information is collected according to the hourly experience rate.

Next, in the service information generation step (S04), the service information generation unit 5d interlocks with the local leisure information calculation unit 5a, the spatial information collection unit 5b, and the experience value information collection unit 5c to provide local leisure. The information, spatial information, and experience information generate service flow information according to the value of the utilization rate based on the experience value utilization rate information.

Next, in the advertisement generation step (S05), the advertisement generation unit 5e is interlocked with the manager terminal 6, and the leisure information calculation unit 5a in the region, the spatial information collection unit 5b and the experience value information collection unit 5c ) And the service information generation unit (5d) to receive local leisure information, spatial information, experience value utilization rate information, and service flow information, and to include images of leisure information and spatial information within the region according to the service flow information. It creates and stores commercial advertisements for each itinerary.

Next, in the advertisement transmission scheduling step (S06), the electronic bulletin board (1) and the media wall (2) in a state in which the advertisement transmission scheduling unit 5f receives and stores commercial area advertisements for each regional itinerary in connection with the advertisement generation unit 5e. And the kiosk (DID) (3) and the outdoor advertising device (4) transmits the commercial zone advertisement for each regional itinerary, but is output through a preset scheduling.

Next, in the regional leisure information transmission step (S07), if the regional leisure information transmission unit (5g) and the user terminal 7 used by the users are linked, the facility food information within the local commercial area information app of the user terminal (7). , Event information, event information, festival information, tourism information, store information, weather information, regional information, local economy information, and UI for tourism activation content information, if each is selected Facility food information, event information, event information, festival Information selected from information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information is transmitted to the user terminal 7.

In this way, the integrated solution management system and its driving method using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention are The number of users is continuously increased by organically linking advertisements for commercial districts to be delivered to users.

In addition, the integrated solution management system and its driving method using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention collects information on local commercial districts based on web crawling when the local commercial district is active, It is possible to increase the number of users by providing information to local commercial districts, but focusing on local commercial districts.

In addition, the integrated solution management system and its driving method using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention include a kiosk (DID By allowing terminal devices such as )(3) and media wall(2) to be linked with smartphones equipped by users, advertisements sent to users are directly related to the increase of users' use.

Meanwhile, the driving method of the integrated solution management system using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention further includes an illegal advertisement channel blocking step (S08) and an illegal advertisement channel reporting step (S09). It is composed of.

First, the illegal advertisement channel blocking step (S08) is performed when the web crawling of the regional leisure information calculation step (S01) and the spatial information collection step (S02) is performed. In this illegal advertisement channel blocking step (S08), when the manager terminal 6 updates the leisure information and spatial information in the region by web crawling, and the leisure information and spatial information in the new region is updated, the newly updated region If my leisure information and spatial information do not exist in the prescribed registration form or include the name of an illegal element, the new leisure information and spatial information in the region are excluded from the update history. You will not be exposed to them.

Next, in the illegal advertisement channel reporting step (S09), if the name of the illegal element is web-crawled in the illegal advertisement channel blocking step (S08), the manager terminal (6) is The relevant data will be automatically transmitted to the local government department or the local government terminal (8) managed by the person in charge so that the person in charge of the local government can view it.

In this way, the integrated solution management system and its driving method using big data-based digital outdoor advertising and signage according to an embodiment of the present invention integrates advertisements for activating local commercial districts at local government facilities or licensed commercial facilities. It is implemented, but it is conducted based on web-croing, so that illegal advertising channels are not activated in the region.

As described above, in the present invention, specific matters such as specific components, etc., and limited embodiments and drawings have been described, but this is provided only to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments. , If a person of ordinary skill in the field to which the present invention belongs, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention is limited to the described embodiments and should not be defined, and all things that have equivalent or equivalent modifications to the claims as well as the claims to be described later will be said to belong to the scope of the spirit of the present invention. .

1: Electronic bulletin board 2: Media wall
3: Kiosk (DID) 4: Outdoor advertising device
5: Local advertisement server 6: Manager terminal
7: user terminal 8; Local government terminal
5a: Local leisure information calculation unit 5b: Geospatial information collection unit
5c: Experience value information collection unit 5d: Service information generation unit
5e: advertisement generation unit 5f: advertisement transmission scheduling unit
5g: Transmitting section for leisure information in the region

Claims (7)

In the integrated solution management system using digital outdoor advertising and signage based on big data that advertises to users by outputting commercial advertisements for each regional itinerary within the region,
An electronic bulletin board (1) installed around a local commercial area in an administrative area to display commercial area advertisements for each local itinerary;
A media wall (2) installed around a pedestrian path in an administrative district to display commercial advertisements for each local itinerary;
A kiosk (DID) (3) installed at local government facilities in administrative districts or commercial facilities in the area to display commercial advertisements for each local itinerary;
An outdoor advertising device 4 installed around a local commercial area to display commercial area advertisements for each local itinerary; And,
In conjunction with the electronic bulletin board (1), the media wall (2), the kiosk (DID) (3) and the outdoor advertising device (4), the commercial area advertisement for each local itinerary is transmitted, and the commercial area advertisement for each area itinerary is transmitted. A local advertisement server (5) that collects leisure information and spatial information in the region through web crawling during transmission so that the leisure information and spatial information in the region that has been web-crawled are included in the commercial area advertisement for each regional itinerary and output; Including,
The regional advertisement server 5 is at least one of information on facilities and food held in the region, event information, event information, festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information. A local leisure information calculation unit 5a that collects and stores leisure information in the region by web crawling; A spatial information collection unit 5b for collecting spatial information by web-crawling a space where leisure information in a web-crawled region is held in connection with the leisure information calculation unit 5a in the region; By interlocking with the local leisure information calculating unit 5a and the spatial information collecting unit 5b, the leisure information in the area and the spatial information are input, and the degree of use of the received leisure information and the spatial information in the area is web-crawled. An experience value information collection unit 5c that collects experience value utilization rate information according to an hourly experience rate; Interworking with the local leisure information calculation unit 5a, the spatial information collection unit 5b, and the experience value information collection unit 5c, A service information generation unit 5d for generating service flow information of the experience value utilization rate information; The leisure information and the spatial information in the region are interlocked with the leisure information calculation unit 5a in the region, the spatial information collecting unit 5b, the experience value information collecting unit 5c, and the service information generating unit 5d. And an advertisement generation unit that receives the experience value utilization information and the service flow information, and generates and stores the commercial area advertisement for each regional itinerary so that the video for the leisure information and the spatial information in the region is included according to the service flow information ( 5e); And, the electronic bulletin board (1), the media wall (2), the kiosk (DID) (3) and the outdoors in a state in which the commercial area advertisement for each regional itinerary is input and stored in connection with the advertisement generation unit (5e). An advertisement transmission scheduling unit (5f) which transmits the commercial area advertisements according to the local itinerary to each of the advertisement devices 4, but outputs the advertisements according to a predetermined schedule; Consists of including,
The local leisure information calculation unit (5a), the spatial information collection unit (5b), the experience value information collection unit (5c), the service information generation unit (5d), the advertisement generation unit (5e) and the advertisement transmission In conjunction with the scheduling unit 5f, the leisure information calculation unit 5a and the spatial information collection unit 5b in the region control the start and end of web crawling to update leisure information and spatial information in the region. The experience value information collection unit is stored in each of the leisure information calculation unit 5a and the spatial information collection unit 5b, and updates the experience value utilization rate information and service flow information for the updated leisure information and spatial information in the region. (5c) and the service information generating unit (5d), respectively, and update the commercial district advertisement for each local itinerary based on the updated leisure information in the region, the spatial information, the experiential value utilization information, and the service flow information. A manager terminal 6 configured to be stored so that the updated commercial area advertisement for each local itinerary is output by the advertisement transmission scheduling unit 5f; An integrated solution management system using digital outdoor advertising and signage based on big data further comprising a.
delete The method of claim 1,
When the leisure information and the spatial information in the area are updated by web crawling and the leisure information and spatial information in the area are updated, the manager terminal 6 records newly updated leisure information and spatial information in the area. An integrated solution management system using digital outdoor advertising and signage based on big data, characterized in that when a designated registration form does not exist or the name of an illegal element is included, new local leisure information and spatial information are excluded from the update history.
The method of claim 3,
A user terminal 7 comprising a local commercial area information app interlocking with the local advertisement server 5, and receiving and displaying the commercial area advertisement for each local itinerary by a user's selection when the local commercial area information app is driven; It further includes,
The local commercial area information app is temporary information on facility food information, event information, event information, festival information, tourism information, store information, weather information, regional information, regional economy information, and tourism activation content information of the leisure information in the area. And schedule information in the form of UI,
The local advertisement server 5
When each UI for the facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, regional economy information, and tourism activation content information is selected within the local commercial area information app An in-region leisure information transmission unit (5g) for transmitting the food information, event information, event information, festival information, and time information and schedule information for each of the tourist information to the user terminal 7; An integrated solution management system using digital outdoor advertising and signage based on big data, characterized in that it is configured to further include.
The method of claim 4,
The local commercial information app of the user terminal 7 interlocks with the kiosk (DID) 3, the media wall 2, and the outdoor advertising device 4, and the kiosk (DID) 3, the Based on input information provided by at least one of the media wall (2) and the outdoor advertising device (4), store information of a local commercial area can be used, and the local commercial area information app is used when the store information is used. An integrated solution management system using digital outdoor advertising and signage based on big data, characterized by guiding the location of information.
The method of claim 4,
The local commercial area information app of the user terminal 7 provides a local commercial area map for a local commercial area, but allows the local commercial area map to be displayed as a 3D virtual space, and when the user selects the local commercial area map, a 3D virtual space An integrated solution management system using big data-based digital outdoor advertising and signage, characterized in that a map of the map can be displayed and experienced virtually.
The manager terminal (6) connects to the local leisure information calculation unit (5a) of the local advertisement server (5), and the facility food information, event information, event information, festival information, tourism information, store information, weather information held in the region , Regional leisure information calculation step (S01) of collecting and storing leisure information in the region by web crawling at least one of regional information, regional economic information, and tourism activation content information (S01);
The manager terminal 6 accesses the spatial information collection unit 5b of the local advertisement server 5, and web crawls the space where leisure information in the region is web-crawled by the step S01 of calculating the leisure information in the region. A spatial information collection step of collecting information (S02);
Time-based experience rate by web-crawling the local leisure information and spatial information collected in the regional leisure information calculation step (S01) and the spatial information collection step (S02), and the use of the received regional leisure information and spatial information Collecting experience value information according to the experience value usage rate information (S03);
The service information generation unit 5d interlocks with the leisure information calculation unit 5a in the region, the spatial information collection unit 5b, and the experience value information collection unit 5c. A service information generation step (S04) of generating service flow information of the experience value utilization rate information with respect to an increase in experience rate;
The advertisement generating unit 5e is interlocked with the manager terminal 6, and the local leisure information calculating unit 5a, the spatial information collecting unit 5b, the experience value information collecting unit 5c, and the service information generating unit 5d In conjunction with, it receives local leisure information, spatial information, experiential value utilization rate information, and service flow information, and creates and stores commercial area advertisements for each local itinerary so that images of leisure information and spatial information in the region are included according to the service flow information. Advertisement generation step (S05);
The advertisement transmission scheduling unit (5f) interlocks with the advertisement generation unit (5e) to receive and store commercial advertisements for each regional itinerary, and the electronic bulletin board (1), media wall (2), kiosk (DID) (3), and outdoors An advertisement transmission scheduling step (S06) of transmitting commercial zone advertisements for each local itinerary to each of the advertisement devices 4, but outputting them through a preset scheduling;
If the leisure information transmission unit (5g) in the region and the user terminal (7) used by users are linked, facility food information, event information, event information, festival information, tourism information within the local commercial area information app of the user terminal (7) , Store information, weather information, regional information, regional economic information, and UI for tourism activation content information, if each is selected Facility food information, event information, event information, festival information, tourism information, store information, weather information, area In-region leisure information transmission step (S07) of transmitting date and time information and schedule information for information selected from information, regional economic information, and tourism activation content information to the user terminal 7 (S07);
This is performed when web crawling of the regional leisure information calculation step (S01) and the spatial information collection step (S02) is in progress, and the manager terminal 6 updates the leisure information and spatial information within the region by web crawling. If the newly updated leisure information and spatial information in the region is updated, if the newly updated leisure information and spatial information in the region does not exist in the prescribed registration form or if the name of an illegal element is included, the new leisure information and spatial information in the region Blocking an illegal advertisement channel so as to be excluded from the update history (S08); And,
When the name of the illegal element is web-crawled in the illegal advertisement channel blocking step (S08), the manager terminal 6 displays the relevant data so that the local government manager can view the local location information, phone number, and promotion channel for the advertisement. An illegal advertisement channel reporting step (S09) to be automatically transmitted to the local government terminal 8 managed by the department in charge or the person in charge; Driving method of an integrated solution management system using digital outdoor advertising and signage based on big data including a.

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