KR20200084098A - Program and server for recommending advertising medium, system comprising advertising medium recommending server - Google Patents

Abstract

Disclosed is an advertisement medium recommendation program. The program is stored in a computer-readable recording medium. The program includes an input module, a recommendation module, and an output module. The input module receives advertisement application information including a desired advertisement area from a user. The recommendation module selects an advertisement medium having high advertisement efficiency among at least one advertisement medium placed in the desired advertisement area as a recommendation advertisement medium based on the advertisement application information. The output module is configured to display and provide the selected recommendation advertisement medium on a map. According to the present invention, the efficiency of advertising is increased by efficiently managing an advertisement medium provided offline and delivering an advertisement to advertisement targets, thereby providing a sales increase to an advertiser.

Description

A program including a program for recommending and providing advertisement media, a server for recommending advertisement media, and a system including an advertisement media recommendation server {Program and server for recommending advertising medium, system comprising advertising medium recommending server}

The present invention relates to a program for recommending and providing an advertisement medium, and more specifically, recommends an advertisement medium located in a place suitable for an advertisement target desired by an advertiser on an advertiser's desired advertisement area by using information on an area or a building. Therefore, it is related to a program for recommending and providing advertisement media provided on a map.

With the recent spread and development of the Internet, anyone can easily post advertisements on various sites over the Internet. However, while these online advertisements can be easily carried out, there are too many cases where consumers are not aware of advertisements and have negative perceptions. In addition, it is difficult to know whether the advertisement is actually recognized by the consumer since the advertisement price varies depending on the traffic volume of the site. That is, in the case of online advertising, there is a problem that the cost efficiency is not high.

Accordingly, in recent years, there is an increasing need for pointing or targeted advertisements in which customers who have a need to be customers of products are selected to expose advertisements only to selected customers. In particular, in the case of advertising media provided offline, such as signboards, signage, banners, elevators, subways, buses, etc., it is much more efficient to publish in a lot of target audiences than where there are many floating populations, and various methods for using them are presented. Is becoming.

In the case of such offline advertisements, advertisements are executed in such a way that media companies and advertising sales personnel who own and operate advertising media recruit advertisers through advertising sales. This is a method that advertisers can easily and effectively access because related information is not systematically managed. There is a problem that there is no.

According to the conventional invention for solving this, an invention has been proposed in which advertisement media located offline are dataized and recommended. However, in the case of the conventional invention, since only the target advertisement medium is dataized, there is a problem in that the advertiser's desired region or medium/large-sized buildings cannot be accurately considered.

The present invention is to solve the above problems, and provides a program for recommending an appropriate advertisement medium and delivering it to an advertiser so that an advertisement is delivered to an advertisement target by using information about an area and a building.

The present invention provides an advertisement media recommendation program for solving the above problems. The advertisement media recommendation program includes an input module for receiving advertisement application information including a desired advertisement area from a user; A recommendation module for selecting, as a recommended advertisement medium, an advertisement medium having high advertisement efficiency among at least one advertisement medium located in the desired advertisement area based on the advertisement application information; And an output module for displaying and providing the selected recommended advertisement medium on a map. According to the present invention, it is possible to efficiently manage the advertisement media provided offline, and advertisements can be delivered to the advertisement target, thereby increasing the efficiency of advertisements and thus increasing the sales growth of advertisers.

The advertisement application information includes advertisement media conditions including the type of advertisement media, price, number of impressions, and exposure time, and advertisement target conditions including age, gender, occupation, and income level of the target to which the advertisement is desired to be exposed. The recommendation module may be configured to select at least one advertisement medium that satisfies the advertisement medium condition and the advertisement target condition in the desired advertisement area as the recommended advertisement medium.

The recommendation module uses the regional information including the age, gender, occupation, income level, etc. of the resident or user in each area within the predetermined distance range from buildings and public facilities, and the administrative areas as each area. It may be configured to select a region that satisfies the conditions as a target region, and compare the desired region with the target region to select at least one advertisement medium located at the overlapping location as the recommended advertisement medium.

The recommendation module uses the regional information including the age, gender, occupation, income level, etc. of the resident or user in each area within the predetermined distance range from buildings and public facilities, and the administrative areas as each area. It may be configured to select a region that satisfies the conditions as a target region, and compare the desired region with the target region to select at least one advertisement medium located at the overlapping location as the recommended advertisement medium.

The recommendation module uses at least one advertisement medium information including information on the type, price, number of impressions, and exposure time of the advertisement medium to which the recommendation is made, and at least one of the advertisement mediums located in the desired area that satisfies the advertisement medium condition. The advertisement medium may be configured to be selected as the recommended advertisement medium.

The recommendation module sets a priority for the at least one advertisement medium based on the local information, and the output module provides at least one of a size and a color of the recommended advertisement medium according to the set priority. Can.

The recommendation module may be configured to select an advertisement medium provided in a transportation means in which a movement path includes a predetermined range or more in the desired advertisement area as a recommended advertisement medium.

According to another embodiment of the present invention, an advertisement media recommendation server is provided. The server includes a storage unit that stores local information and advertisement media information; A communication unit configured to communicate with the outside; And when the advertisement application information including the desired advertisement area, the advertisement target condition and the advertisement medium condition is received from the user terminal through the communication unit, the advertisement target condition and the advertisement medium condition are used by using the region information and the advertisement medium information. And a control unit configured to select at least one advertisement medium located in the desired advertisement area as a recommended advertisement medium, and display the selected recommended advertisement medium on a map to be provided to the user terminal.

When the payment request for the recommended advertisement medium is received from the user terminal, it may be configured to deliver the advertisement request to the supplier terminal.

When a comparison request is received from the user terminal, it may be configured to provide a UI for comparing a plurality of recommended advertisement media.

When a display request is received from the user terminal, it may be configured to provide an example in which the recommended advertisement medium is installed.

According to the present invention, it is possible to efficiently manage the advertisement media provided offline, and advertisements can be delivered to the advertisement target, thereby increasing the efficiency of advertisements and thus increasing the sales growth of advertisers.

1 shows an advertising media system according to an embodiment of the present invention.
2 illustrates an advertising media contract process according to an embodiment of the present invention.
3 is a block diagram of a server according to an embodiment of the present invention.
4 illustrates a process of updating stored information according to an embodiment of the present invention.
5 shows an example of stored local information according to an embodiment of the present invention.
Figure 6 shows an example of information about the stored transportation means according to an embodiment of the present invention.
7 shows an example of stored advertising media information according to an embodiment of the present invention.
8 illustrates an example in which a user selects a desired area according to an embodiment of the present invention.
9 illustrates an example in which an advertisement buyer sets advertisement targets and advertisement conditions according to an embodiment of the present invention.
10 illustrates a process in which the recommendation module selects a recommended advertisement medium according to an embodiment of the present invention.
11 shows an example in which a recommended advertisement medium is provided based on priority according to an embodiment of the present invention.
12 illustrates an example in which advertisement media are compared according to an embodiment of the present invention.

Hereinafter, exemplary embodiments according to the present invention will be described in detail with reference to the accompanying drawings. In the following description of the embodiments, reference is made to the items described in the accompanying drawings, and the same reference numbers or signs in each drawings denote components that perform substantially the same function.

If, in the embodiment, there is a term including an ordinal number such as a first component, a second component, etc., these terms are used to describe various components, and the term distinguishes one component from other components As used to, these components are not limited in meaning by terms. The terms used in the embodiments are applied to describe the embodiments, and do not limit the spirit of the present invention.

The spirit of the present invention described by the following embodiments may be applied to a program, software, or application for managing an advertisement medium placed offline and recommending and providing an appropriate advertisement medium for an advertisement target desired by an advertiser.

1 shows an advertising media system according to an embodiment of the present invention.

The advertisement media system 1 according to an embodiment of the present invention recommends the most appropriate advertisement media to the advertiser by analyzing market and regional information and utilizing stored data when an advertiser requests an advertisement including desired region and target information. , It is configured to easily connect advertising providers and advertising buyers.

To this end, the advertising media system 1 may include at least one user terminal 200 and a server 100.

The user terminal 200 and the server 100 can establish a system for performing data communication through the communication network 10 with each other, and various wired/wireless communication standards of known methods such as Wifi, LTE, 3GPP, LAN, Ethernet, etc. Can communicate with each other. The communication network 10 includes not only a mobile communication network and the Internet, but also TCP/IP protocol and various services existing at a higher layer, that is, HTTP (Hyper Text Transfer Protocol), Telnet, FTP (File Transfer Protocol), and DNS (Domain). It includes all of the world's open network structures that provide Name System (SMTP), Simple Mail Transfer Protocol (SMTP), Simple Network Management Protocol (SNMP), and Network File Service (NFS).

The mobile communication network includes a base station (BS), a mobile telephone switching office (MTSO), and a home location register (HLR), an access gateway that enables transmission and reception of wireless packet data, a PDSN (Packet) Data Serving Node).

The server 100 may be configured to transmit information stored in the server 100 to each user terminal 200 as a request or specific event of the user terminal 200 occurs. Each user terminal 200 may also be configured to store information stored in the user terminal 200 to the server 100 according to a request from the server 100 or a user's manipulation. The server 100 stores information on each region, information on buildings, information on transportation, information on advertising media, information on advertising buyers and suppliers, and the like. The server 10 plays a pivotal role in the transaction protection service for protecting the transactions of the ad buyer and the ad trader.

The information transmitted/received between the server 100 and the user terminal 200 includes various data not limited to types such as images, texts, and applications.

The server 100 exchanges transaction information through the communication network 10, stores data, and recommends an appropriate advertisement medium to a buyer using the stored data, and can perform mediation of transactions between an advertiser and an advertisement provider. If it is a device, there is no limit. The server 100 may also serve as a platform for brokering transactions of various services.

The user terminal 200 is an electronic device, and each smartphone is illustrated as an example, but is not limited thereto. The illustrated user terminal 200 may be used as a user terminal of an advertisement buyer or advertisement provider. The user terminal 200 is not limited to the illustrated example, and may be implemented as any one of a PC, PDA, laptop, TV, electronic picture frame, smart watch, and wearable device. The user terminal 200 according to the present invention is not limited to the described examples, and the present invention can be applied to various types of electronic devices configured to provide information to a user.

The user terminal 200 includes a communication unit for communicating with the server 100, a display for providing information transmitted from the server 100 to the user, an input receiving unit for receiving a user's command, and overall operation of the user terminal 200 It may include at least one processor for controlling the. Further, the input receiving unit may include a touch screen that receives a user's touch command.

The specific implementation of the system 1 such as the number of the server 100 and the user terminal 200, a communication method, etc. is not limited to the drawings and the above-described description. Communication between a plurality of servers 100 and a plurality of user terminals 200 may be performed, and multi-party transactions may be implemented through the system 1 according to embodiments.

Hereinafter, an example in which an advertising media system is provided will be described with reference to the drawings.

2 illustrates an advertising media contract process according to an embodiment of the present invention.

The advertising media system is formed between the advertiser 20, the advertisement provider 40, and the intermediary 30. The advertisement buyer 20, the advertisement provider 40, and the intermediary 30 may be actual people operating the user terminal 200 and the server 100, or simply the user of the user terminal 200 and the server 100 It may mean.

The advertisement buyer 20 and the advertisement provider 40 communicate with the intermediary 30 using the user terminal 200, and may communicate with each other through the intermediary 30 or directly.

The intermediary 30 receives an advertisement medium recommendation request from the advertisement buyer 20. In order to make a recommendation request, the ad buyer applies for the advertisement by transmitting the contents of the desired advertisement area, the target of advertisement, and the estimated amount of advertisement. In order to facilitate the request for recommendation, the intermediary 30 responds to the request by the user terminal 200 of the advertisement buyer 20 to easily receive a desired advertisement area and advertisement target (User interface, hereinafter'UI') ). The advertisement buyer 20 may transmit the advertisement media recommendation request by manipulating the UI received through the user terminal 200.

The intermediary 30 calculates an advertisement medium corresponding to an advertisement target on the desired advertisement area by using the local information and advertisement medium information stored in the server 100. Local information may be received from the outside or the intermediary 30 may be input to the server 100 and stored. The advertisement media information may be received from the advertisement provider 40 or input by the intermediary 30 to the server 100 and stored.

The regional information may include information on the age, gender, job, income, size of the region, and the like of the residents of the region. Local information includes information about a specific building, and can be classified and stored for each building by address, classification of main floor, gender, age, and information about the type of building. Details of the local information will be described later. The server 100 is located in the overlapping part of the desired advertisement area desired by the advertisement buyer 20 and the region corresponding to the advertisement target requested by the advertisement buyer 20, and the advertisement media satisfying all other conditions as the recommended advertisement medium Can decide. The intermediary 30 may display the recommended advertisement medium on the map and transmit it to the user terminal 200 of the advertisement buyer 20. The user terminal 200 displays the received map to the advertisement buyer 20.

The advertisement buyer 20 may select a desired advertisement medium from among recommended advertisement mediums and request an advertisement. The intermediary 30 may forward the advertisement request of the advertisement buyer 20 to the advertisement provider 40. Furthermore, the intermediary 30 may also serve to receive payment from the advertising buyer 20 and deliver it to the advertising provider 40. The intermediary 30 may broker a contract between the ad buyer 20 and the ad provider 40. The intermediary 30 can transmit a UI for this to each user terminal 200, and the advertising buyer 20 and the advertising provider 40 can easily sign an advertising contract through the UI.

After the payment is received, the advertisement provider 40 publishes the advertisement of the advertisement buyer 20 according to the contract through the advertisement medium.

The intermediary 30 may communicate the intention of extending the advertisement to both sides before the advertisement period expires, or may transmit the change request to the other side if one side wants to change the contract terms.

The intermediary 30 may provide a UI including various information such as the location of various types of advertisement media purchased by the advertisement buyer 20, the remaining contract period, and current status information. The advertising buyer 20 can more conveniently manage the contract of the advertising medium, etc. using the UI provided from the intermediary 30.

3 is a block diagram of a server according to an embodiment of the present invention.

The server 100 according to an embodiment of the present invention is configured to recommend and provide the advertisement medium desired by the advertisement buyer 20. The advertisement medium recommendation program 1050 for operating the server 100 may be installed in the server 100 according to the present invention. The present invention is a program 1050 for recommending an advertising medium, and may also be a server 100 on which a program 1050 for recommending an advertising medium is installed.

The server 100 includes an input unit 101, a communication unit 103, a storage unit 105, and a control unit 107. In addition, various configurations will be required, but the illustration is omitted for configurations that are not directly related to the present invention or that are conventionally employed in typical applications. In addition, since the data transmission/reception relationship of each component in the server 100 is a technique for a public official, the description and illustration are omitted.

The input unit 101 receives a user command. As an example, when a user inputs a command by operating an input/receiving device such as a keyboard or mouse connected to the server 100, it is configured to receive and transmit it to the control unit 107. The input receiving device may be implemented in various forms according to a user input method. As an example, a menu button installed on the outside of the server 100, a remote control signal receiving unit receiving a user input remote control signal received from a remote controller, a touch input receiving unit receiving a user's touch input, a camera detecting gesture input, voice It may be implemented as a microphone that recognizes an input, a communication unit that communicates with an external device, and receives a user input from the external device.

The intermediary 30, which is a user of the server 100, may store and store various data in the storage unit 105 through the input unit 101.

The communication unit 103 is a module configured for the server 100 to communicate externally. The communication unit 103 is configured to allow the server 100 to communicate with an external device such as the user terminal 200 under the control of the control unit 107, and to transmit and receive data of the user terminal 200. As an example of data transmitted and received in this embodiment, advertisement application information including a desired advertisement area and advertisement targets received from the user terminal 200 of the advertisement buyer 20, advertisement media information received from the advertisement provider 40, And local information received from other servers 100, such as search engines. The type of data transmitted and received is not limited to the example described above. The server 100 may include a connection unit for wired communication to communicate with an external device. The connection unit may transmit/receive signals/data according to standards such as high definition multimedia interface (HDMI), HDMI-CEC (consumer electronics control), USB, and components, and at least one corresponding to each of these standards The above connector or terminal is included. The server 100 may perform wired communication with a plurality of servers through a wired local area network (LAN). The server 100 may also include an RF circuit that transmits and receives a radio frequency (RF) signal to perform wireless communication, and includes Wi-fi, Bluetooth, Zigbee, UWM (Ultra-Wide Band), and Wireless It may be configured to perform one or more of USB, NFC (Near Field Communication) communication.

The storage unit 105 is configured to store information and data. The server 100 may include a storage unit 105 for storing various information and data. The storage unit 105 may retain data even when the power supplied to the server 100 is cut off, and may be provided as a writable non-volatile memory (writable ROM) to reflect changes. That is, the storage unit 105 may be provided as one of a flash memory, EPROM, or EEPROM.

The storage unit 105 may also include a volatile memory that blows off the recorded data when the server 100 is powered off. That is, the storage unit 105 can be provided with either DRAM or SRAM, which is capable of reading and writing information and has a very fast read or write speed compared to a nonvolatile memory.

The advertisement medium recommendation program 1050 may be stored in the storage unit 105 of the server 100. The stored advertisement media recommendation program 1050 is executed by the operation of the control unit 107.

The control unit 107 controls the overall operation of the server 100. To control the server 100, the server 100 includes a control program, a nonvolatile memory in which the control program is installed, a volatile memory in which at least a part of the installed control program is loaded, and at least one executing a loaded control program. It may include a microprocessor or a central processing unit (CPU). The control program may include program(s) implemented in at least one of a BIOS, a device driver, an operating system, a firmware, a platform, and an application program (application). As one embodiment, a program for recommending an advertisement medium according to the present invention is pre-installed or stored in the server 100 at the time of manufacture of the server 100, or the data of the application program is externally used at a later use. It may be installed on the server 100 based on the received and received data. The data of the application program may be downloaded to the server 100, such as the application market.

The control unit 107 is configured to drive the advertisement medium recommendation program 1050 stored in the storage unit 105. The advertisement medium recommendation program 1050 is configured to recommend and provide an advertisement medium suitable for the needs of the advertisement buyer 20 when the advertisement buyer 20 requests the advertisement medium recommendation. The advertisement media recommendation program 1050 includes an input module 1051, a recommendation module 1053, and an output module 1055. The advertisement media recommendation program 1050 will include various modules necessary for driving in addition to the described modules, but description of the well-known parts will be omitted.

The input module 1051 receives advertisement application information including an advertisement buyer's desired advertisement area, advertisement target, and advertisement media conditions. The input module 1051 may generate a UI for receiving advertisement application information and transmit it to the requested user terminal 200. The input module 1051 receives a desired advertisement area, advertisement targets, and advertisement media conditions of the advertisement buyer 20 based on information received through the UI. The input desired advertisement area, advertisement target, and advertisement media conditions are transmitted to the recommendation module 1053.

The recommendation module 1053 uses the local information stored in the storage unit 105, advertisement media information, and advertisement application information received through the input module 1051, so that the advertisement target of the advertisement buyer 20 on the desired advertisement area Target area is selected by calculating whether there is a corresponding area. The recommendation module 1053 selects the advertisement medium located where the target area and the desired advertisement area overlap as the recommended advertising medium. Administrative districts such as parks, libraries, schools, hospitals, apartments, buildings, etc. within a certain distance from residential buildings and public facilities, and buildings are called regions. Local information includes information on the gender, age group, number of people, and major interests of residents or users in each region. The recommendation module 1053 calculates a portion where an area of a region where a resident or user corresponds to an advertisement target selected by the advertisement buyer 20 overlaps with an area of a desired advertisement region selected by the advertisement buyer 20. The recommendation module 1053 selects the advertisement medium located in the calculated area as the recommended advertisement medium. At this time, only the advertising medium that meets the advertising medium conditions selected by the advertising buyer 20, such as the advertising price, the advertising medium type, and the exposure time, is finally selected as the recommended advertising medium.

The output module 1055 serves to transmit the selected recommended advertisement media to the user terminal 200 by displaying the icon on the map on the desired advertisement area selected by the advertisement buyer 20.

The advertisement purchaser 20 may acquire photo information on a state in which the advertisement medium is actually installed by touching the displayed icon of the recommended advertisement medium, and may easily pay for the advertisement through the payment UI provided through the touch of the icon.

4 illustrates a process of updating stored information according to an embodiment of the present invention.

Local information can be uploaded by the user. To this end, the server 100 may provide the user with a UI 400 for uploading local information. The user who uploads the local information to the server 100 may be an intermediary 30, but is not limited thereto. The intermediary 30 may request the advertisement buyer 20 or the advertisement provider 40 to upload the local information on the condition of a predetermined compensation. The advertisement buyer 20 or the advertisement provider 40 may receive predetermined compensation from the intermediary 30 by uploading local information or correcting incorrect or supplementary local information.

The UI 400 may include items for inputting the region name, the gender, age, target classification, and industry classification of the local user, but is not limited thereto.

The server 100 may collect news about various buildings, areas, and the like, and information about people who search mainly through the search engine server 300. The server 100 may supplement and update the stored local information based on the collected information.

The server 100 may receive information about residents or users, such as buildings and areas, from public institutions, and may update local information using the received information.

Hereinafter, the stored information will be described with reference to FIGS. 5 to 7.

5 shows an example of stored local information according to an embodiment of the present invention.

Reference number 500 shows an example of information about a residential building. As an example, the regional information may include information on the address, completion year, number of households, and the number of advertisement media provided in a residential building. In addition, it may include information about the age and household composition of the people living. It is also possible to store information by dividing it by dong of each apartment. For example, a specific dong has a large number of floors, so the family can live mainly, and a specific dong has a narrow number of floors, so the newlyweds can live or live alone. Residential buildings can be classified in consideration of the number of floors, floors, surrounding facilities, and transportation convenience.

Reference numeral 501 shows examples of information on various public facilities. Libraries, hospitals, universities, art galleries, parks, and more. Local information may include address, target classification, gender, age, and industry information for public facilities.

Although not shown, regional information can be stored in the same administrative district as the region. Information about people who live or mainly use the city can be stored as local information, and information can be obtained from public institutions.

Local information is stored within a predetermined distance from a building or public facility as an area for the building. The predetermined distance may vary depending on the size of the building and the number of users of the building. For example, the storage unit 105 may set and store a predetermined distance as a first distance if there are not many users of the building, and store and set a predetermined distance as a second distance longer than the first distance if there are many users of the building.

As another example, the recommendation module 1053 may set a predetermined distance longer if the building meets the target set by the advertisement buyer 20. For example, if the advertising target is in the 20s, the predetermined distance is set as the third distance for the university building mainly used by the 20s, and in the case of a company building that is similar in use but mainly used by the 30s, the predetermined distance is set as the fourth distance shorter than the third It may be. This is only an example, and is not limited thereto.

The data shown is for illustration only and is shown briefly for convenience of explanation. The area information stored in the storage unit 105 is not limited to the drawings, and information on residential buildings, public facilities, and administrative areas can be stored in a variety of ways.

The recommendation module 1053 compares information on each area, such as buildings, public facilities, and administrative areas, with the advertising targets of the advertising buyers 20 and selects a matching area as a target area. The recommendation module 1053 compares the target area with the desired advertisement area of the advertisement buyer 20 and selects the advertisement medium located in the overlapping portion as the recommended advertisement medium.

Figure 6 shows an example of information about the stored transportation means according to an embodiment of the present invention.

Reference numeral 600 shows examples of information on various means of transportation. The information on the means of transportation may include information about the type of transportation, the route of transportation, the number of users, and the main area. Although not shown, the information on the transportation method may further include information on the gender, age of the main user, and the number and type of advertisement media provided. The information of the main passenger using the transportation method can be grasped by using the information on the building located on the route through which the transportation method passes.

The recommendation module 1053 compares the range of users of each transportation method with the advertisement targets of the advertisement buyer 20 and selects a matching route of transportation as a target path. The recommendation module 1053 compares the target route and the desired advertisement area of the advertisement buyer 20 and selects the transportation means located in the overlapping portion as the recommended advertisement medium. At this time, the recommendation module 1053 can select the target route only when the route of the transportation passes a predetermined distance or more to the desired advertisement area.

As a further embodiment, the recommendation module 1053 may select the target route even when the transportation means passes the target area selected based on the local information.

7 shows an example of stored advertising media information according to an embodiment of the present invention.

Reference number 700 shows an example of advertisement media information. The advertising media information includes information on the type of the advertising medium, the location where the advertising medium is located, the number of times the advertising medium is exposed daily, time, and advertising fees.

The recommendation module 1053 finally compares the advertising medium condition of the advertising buyer 20 with the advertising medium information when selecting the recommended advertising medium based on the calculation of the local information, the advertising target, and the desired advertising area. It can be configured to select and provide. Advertising media conditions include information on the amount of the advertisement, the type of advertisement, the number of impressions, and the exposure time.

In addition, the advertisement media information may include a place where the advertisement media is actually installed and an example photo in which the advertisement media is installed.

The output module 1055 may be configured to provide the advertisement buyer 20 with an example picture where the advertisement medium is actually installed and the place where the advertisement medium is installed when the advertisement buyer 20 clicks the recommended advertisement medium. In this embodiment, the input module 1051 may receive, in advance, a poster, a picture, a phrase, etc. to be advertised from the advertisement buyer 20. The advertisement media recommendation program 1050 may further include a synthesis module for synthesizing an input advertisement poster, photo, text, and the like applied to the recommended advertisement media. The output module 1055 may provide the advertisement buyer 20 with a composite picture in which advertisement posters, photos, and phrases input by the advertisement buyer 20 are applied to the recommended advertisement medium. Through this, the advertisement buyer 20 has an advantage in that it can know in advance whether or not it will match when its advertisement is applied to the advertisement medium. The photograph may be provided by being synthesized from various angles.

8 shows an example in which an advertisement buyer selects a desired area according to an embodiment of the present invention.

The advertisement buyer 20 may set the desired advertisement area 805 using the UI 800 provided from the input module 1051. The input module 1051 provides the UI 800 including a map to the advertisement buyer 20. The advertisement buyer 20 may move to a desired area by scrolling the map or inputting a desired address. The advertisement buyer 20 may set a desired location by touching the map with a finger 80 or clicking with a mouse. When the location setting is completed, a reference location icon 801 is provided. After the reference location icon 801 is set, the advertisement purchaser 20 may set the desired advertisement area 805 by moving the finger 80 or a mouse to a desired distance 803 to touch, drag and drop.

9 illustrates an example in which an advertisement buyer sets advertisement targets and advertisement conditions according to an embodiment of the present invention.

Reference numeral 900 denotes a UI provided by the input module 1051 for the advertisement buyer 20 to set advertisement targets and advertisement conditions. The advertisement buyer 20 may use the UI 900 to set the target's gender, age, occupation, and industry as the target of the advertisement. Furthermore, the advertisement buyer 20 may use the UI 900 to set the advertisement media type, advertisement media type, advertisement fee, and advertisement media function as advertisement conditions.

Since the drawings are merely examples, the advertising target and the advertising conditions are not limited to the illustrated and described examples. The advertising target may further include various conditions, such as target income and target interests. Advertising conditions may further include various conditions such as exposure time and number of impressions.

10 illustrates a process in which the recommendation module selects a recommended advertisement medium according to an embodiment of the present invention.

Reference number 1000 illustrates an example in which the recommendation module 1053 selects advertisement media located in the desired advertisement area 805 when the advertisement buyer 20 sets the desired advertisement area 805 through the input module 1051. .

Reference number 1001, when the advertisement buyer 20 sets the advertisement target through the input module 1051, compares the local information stored in the recommendation module 1053 and the set advertisement target to calculate the target building 1020, An example of selecting a range within a predetermined distance from the target building 1020 as the target area 1021 corresponding to the advertisement target is shown. It has been described above that the predetermined distance may be set differently according to the degree of matching with the target audience and the target audience of the target building 1020. In this case, when a transportation means is included as an advertising medium, a target route corresponding to an advertising target may be provided.

Reference numeral 1003 shows an example in which the recommendation module 1053 selects an advertisement medium located only in a portion where the target area 1021 and the desired advertisement area 1021 overlap, as a recommended advertisement medium. The output module 1055 provides the advertisement buyer 20 with an icon 1030 displayed where the recommended advertisement medium selected in the recommendation module 1053 is located.

11 shows an example in which a recommended advertisement medium is provided based on priority according to an embodiment of the present invention.

Reference numeral 1100 illustrates a recommended advertisement medium UI provided by the output module 1055 to the advertisement buyer 20. The UI 1100 may include an icon 1101 corresponding to the recommended advertisement medium. At this time, each recommended advertisement media icon 1101 may be provided in different sizes, colors, etc. according to priority. The advertisement medium icon 1101 of the predetermined number with the highest priority may be used in a variety of ways to inform that it is a recommended advertisement medium with a high priority, such as a motion animation or a border being emphasized.

The priority may be determined according to how much the local information in which the corresponding advertising medium is located matches the advertising target set by the advertising buyer 20. For example, the recommendation module 1053 may give a high priority of the recommended advertisement medium to the location where the region corresponding to the advertisement target overlaps more. The recommendation module 1053 may give a higher priority to a recommendation advertisement medium located in an area more suitable for the advertisement target. The recommendation module 1053 may give a higher priority to the advertisement media of the same type as the advertisement media used by the advertisement purchaser 20.

As another example, the recommendation module 1053 may display the advertisement medium for which the advertisement provider 40 paid the premium cost as a prime advertisement medium having high priority, different from other advertisement media.

12 illustrates an example in which advertisement media are compared according to an embodiment of the present invention.

Reference number 1200 shows an example of collecting and providing information of a plurality of recommended advertisement media 1203 selected by the advertisement buyer 20 for comparative analysis. The advertisement buyer 20 may select a desired recommended advertisement medium 1203 by comparing a plurality of recommended advertisement mediums 1203. When the advertisement buyer 20 selects a comparison of the plurality of recommended advertisement media 1203, the output module 1055 provides a comparison UI 1201. The comparison UI 1201 may provide information on the advertisement fee, number of impressions, industry, target, and the like of each recommended advertisement medium 1203.

1-Advertising media recommendation system
10-Network
20-Ad buyer
30-Mediator
40-Advertising provider
100-server
101-input
103-Ministry of Communications
105-Storage
1050-Advertising media recommendation program
1051-Input module
1053-Recommended module
1055-Output module
111-Control
200-User terminal
300-Search engine server

Claims (10)

An input module for receiving advertisement application information including a desired advertisement area from a user;
A recommendation module for selecting, as a recommended advertisement medium, an advertisement medium having high advertisement efficiency among at least one advertisement medium located in the desired advertisement area based on the advertisement application information; And
A program stored in a computer-readable recording medium including an output module for displaying and providing the selected recommended advertisement medium on a map. According to claim 1,
The advertisement application information includes advertisement media conditions including the type of advertisement media, price, number of impressions, and exposure time, and advertisement target conditions including age, gender, occupation, and income level of the target to which the advertisement is desired to be exposed. ,
The recommendation module is a program stored in a computer-readable recording medium configured to select at least one advertisement medium that satisfies the advertisement medium condition and the advertisement target condition in the desired advertisement area as the recommended advertisement medium. According to claim 2,
The recommendation module uses the regional information including the age, gender, occupation, income level, etc. of the resident or user in each area within the predetermined distance range from buildings and public facilities, and the administrative areas as each area. A program stored in a computer readable recording medium configured to select an area that satisfies a condition as a target area, and compare the desired area with the target area to select at least one advertisement medium located in the overlapping area as the recommended advertisement medium. According to claim 2,
The recommendation module uses at least one advertisement medium information including information on the type, price, number of impressions, and exposure time of the advertisement medium to which the recommendation is made, and at least one of the advertisement mediums located in the desired area that meets the advertisement medium condition A program stored in a computer-readable recording medium configured to select an advertisement medium as the recommended advertisement medium. According to claim 1,
The recommendation module sets a priority for the at least one advertisement medium based on the local information,
The output module is a program stored in a computer-readable recording medium provided by changing at least one of the size and color of the recommended advertisement medium according to the set priority. According to claim 1,
The recommendation module is a program stored in a computer readable recording medium configured to select an advertisement medium provided on a transportation means in which the mobile route includes a predetermined range or more in the desired advertisement area as the recommended advertisement medium. On the server,
A storage unit for storing local information and advertisement media information;
A communication unit configured to communicate with the outside; And
When advertisement application information including a desired advertisement area, an advertisement target condition and an advertisement medium condition is received from the user terminal through the communication unit, the advertisement target information and the advertisement medium information are used to meet the advertisement target condition and the advertisement medium condition. A server comprising a control unit configured to select at least one advertisement medium located in the desired advertisement area as a recommended advertisement medium, and display the selected recommended advertisement medium on a map to be provided to the user terminal. The method of claim 7,
A server configured to deliver an advertisement request to a supplier terminal when a payment request for the recommended advertisement medium is received from the user terminal. The method of claim 7,
When a comparison request is received from the user terminal, a server configured to provide a UI for comparing a plurality of recommended advertisement media. The method of claim 7,
A server configured to provide an example in which the recommended advertisement medium is installed when a display request is received from the user terminal.

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