JP2014206694A - Digital signage system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a digital signage system capable of transmitting a promotional advertisement to the unspecified large number of consumers when the need of peripheral information occurs and acquiring an advertisement effect equivalent to a downloaded trial version when performing the promotional advertisement of application software for displaying the peripheral information of a prescribed place in real time on the basis of position information of a terminal device.SOLUTION: A digital signage system includes signage terminals 1 provided with image display means 11 to be installed at a prescribed place for performing a promotional advertisement, control means for executing application software allocated to the signage terminals 1, and an application server 4 for providing the control means with peripheral information of a prescribed place in real time on the basis of position information of a place at which the signage terminal 1 is installed or position information allocated to the signage terminal 1. The control means displays an active image of the application software in the image display means 11 of the signage terminal 1 to perform the promotional advertisement.

Description

  The present invention relates to a digital signage system for advertising application software that displays in real time peripheral information of a predetermined location based on position information (latitude and longitude) of a terminal device capable of mobile communication.

  In general, for advertising of products and services, mass media advertisements using broadcasts, newspapers or magazines, network media advertisements using Internet websites, transportation facilities such as railway stations, railway vehicles, buses, etc. There are media advertisements to do. In these general advertisements, the best target layer is identified, and the consumer's willingness to purchase can be stimulated by selecting an advertisement method and an advertisement medium suitable for the target layer.

  In recent years, trial versions of software products with restrictions on functions and time periods have been distributed as advertisements for software products for personal computers, smartphones, mobile phones, home game machines, and the like. The trial version of the software product has an advantage that the user can experience the function and the actual use feeling before actually purchasing the product version.

JP 2012-2226017 A JP 2012-128812 A JP 2011-159037 A JP2011-149987A JP 2010-271932 A

  However, general advertisements such as mass media advertisements, network media advertisements, and media advertisements described above are unilaterally directed to an unspecified number of people including a specific target layer, regardless of the need. There was a problem that it was difficult to get the effect of the advertising to meet the requirements. In particular, it is difficult to specify the best target layer, to select an advertising method and an advertising medium. If these judgments are mistaken, the advertising advertisement often ends up meaningless. Moreover, even if the usefulness of a product or service is appealed with text or images, the goodness of the actual product or service cannot be sufficiently communicated.

  On the other hand, a trial version of a software product can experience the functions and actual feeling of use of the product version, and trial use of the trial version is a great opportunity for consumers to decide to purchase the product version. However, unlike the general advertisement such as mass media advertisement, the trial version distribution is not a dynamic advertisement that is unilaterally directed to an unspecified number of consumers. In other words, it can be said that the trial version of the software product is a static advertisement that waits for a consumer who is interested in the software product to download it on their own will. For this reason, it is not possible to know what a software product will be until a trial version is downloaded, and simply placing trial versions on a website will not be able to actively stimulate consumers' interest in purchasing. is there.

  In particular, the “taxi dispatch software for taxi users” provided by the present applicant, even if the product version is distributed free of charge, if the need for taxi use does not arise, the consumer will be interested. Not shown. This is because, for general consumers who use shared transportation such as trains and buses on a daily basis, the use needs of taxis arise suddenly.

  Therefore, as a result of intensive studies by the present inventor, if there is a need to use a taxi, if the advertising advertisement can be actively sent to an unspecified number of consumers, the demand with these needs It is possible to obtain a very effective advertising effect that a person sees the advertising advertisement with interest. At this time, if you can enjoy a part of the profits obtained from the software product just by looking at the advertisement, the advertisement equivalent to downloading a trial version with limited functions to consumers who have needs. An effect will be obtained.

  The present invention has been made in view of the above problems, and when performing advertisement advertisement of application software that displays peripheral information of a predetermined location in real time based on position information of a terminal device capable of mobile communication. When a need for surrounding information arises, it is possible to send out promotional advertisements to an unspecified number of consumers, and just watching these promotional advertisements allows them to enjoy at least part of the profits obtained by application software The purpose is to provide a digital signage system that can provide the same advertising effect as downloading a trial version.

(1) In order to achieve the above object, the digital signage system of the present invention is an advertisement for application software that displays peripheral information of a predetermined place in real time based on position information of a terminal device capable of mobile communication. A digital signage system for image processing, comprising an image display means, a signage terminal installed in a predetermined place for advertising, a control means for executing the application software assigned to the signage terminal, An application server for providing real-time peripheral information of a predetermined location to the control means based on the position information of the place where the signage terminal is installed or the position information assigned to the signage terminal, and the control means The sign display terminal image display means To display the images in the publication software execution is a structure to perform advertising with.

(2) Preferably, in the digital signage system according to (1), a plurality of different location information is allocated to the signage terminal, and the application server corresponds to each of the plurality of location information at a predetermined time interval. A configuration may be adopted in which peripheral information of different places is provided to the control means in real time.

(3) Preferably, in the digital signage system according to (1) or (2), the image display means of the signage terminal includes a rectangular display having a size of at least 20 inches, and the rectangular display is arranged vertically. It is good to have a configuration.

(4) Preferably, in the digital signage system according to any one of the above (1) to (3), the signage terminal includes a casing imitating the appearance of the terminal device, and the casing actually functions. It is good to have a configuration provided with a pseudo operation section that does not.

(5) Preferably, in the digital signage system according to any one of (1) to (4) above, the application software obtains peripheral information of a place corresponding to the position information based on the position information of the one terminal device. It is application software to be displayed in real time, and the peripheral information may be related to position information of the other terminal device existing around the place.

(6) Preferably, in the digital signage system of (5), the peripheral information may be related to position information of a plurality of other terminal devices existing around the place.

(7) Preferably, in the digital signage system of the above (5) or (6), the application software is taxi dispatch software for taxi users installed in one of the terminal devices, and according to the taxi dispatch software The control means causes the image display means to display a map around the location corresponding to the location information based on the location information of the location where the signage terminal is installed or the location information assigned to the signage terminal. An icon indicating the position of the taxi is displayed on the image display means at a location on the map corresponding to the position information based on the position information of the other terminal device possessed by the taxi crew or installed in the taxi. It is good to make it the structure to make.

  According to the digital signage system of the present invention, there is a need for peripheral information when advertising application software for displaying peripheral information of a predetermined location in real time based on positional information of a terminal device capable of mobile communication. Promotional advertisements can be sent to an unspecified number of consumers when they occur, and just watching these advertisements allows them to enjoy at least part of the profits obtained by application software and download trial versions An advertising effect equivalent to is obtained.

1 is a conceptual diagram illustrating a digital signage system according to an embodiment of the present invention. It is a front view which shows the display image of the signage terminal which comprises the said digital signage system. It is explanatory drawing which shows the specific example of the installation place of the said signage terminal. The same figure (a), (b) is explanatory drawing which shows the specific example of the installation place of the said signage terminal. The same figure (a)-(d) is explanatory drawing which shows the specific example of the installation place of the said signage terminal. It is explanatory drawing which similarly shows the specific example of the installation place of the said signage terminal. It is explanatory drawing which similarly shows the specific example of the installation place of the said signage terminal. The components of the digital signage system are shown, in which FIG. (A) is the signage terminal, FIG. (B) is the application server, and (c) is each component of the signage terminal control server provided selectively. FIG. It is a block diagram which shows the structure of the taxi dispatch application for taxi users installed in either the said signage terminal, an application server, or a signage terminal control server. It is a flowchart which shows the flow of a series of control processes of the said application server. It is a flowchart which shows the flow of the signage control process which concerns on 1st Embodiment of this invention. It is a flowchart which shows the flow of the signage control process which concerns on 2nd Embodiment of this invention. (A), (b) is a block diagram which shows the structure of the signage terminal used for the signage control process which concerns on 3rd Embodiment of this invention. It is a flowchart which shows the flow of the signage control process which concerns on 3rd Embodiment of this invention.

  Hereinafter, a digital signage system according to an embodiment of the present invention will be described with reference to the drawings.

  In FIG. 1, the digital signage system according to the present embodiment mainly includes signage terminals 1, 1, 1,... Installed in a predetermined place for performing advertising, the Internet or a mobile phone line for performing data communication, and the like. The network communication network 2 includes a map server 3 and an application server 4 for operating a “taxi dispatch application for users” that is a target of advertising.

<Application software for advertising>
The digital signage system of the present embodiment is application software that displays peripheral information of a predetermined place in real time based on position information of a terminal device capable of mobile communication (for example, refer to reference numeral 7 in FIG. 1). Promotional advertising. As such application software, for example, there is a “taxi dispatch application for users” (see reference numeral 52 in FIG. 8) provided by the present applicant. In this embodiment, the “taxi dispatch application for users” A promotion advertisement will be described as a specific example.

  The “taxi dispatch application for users” is a product that is usually installed in one terminal device 7 possessed by a taxi user. Corresponding to the “taxi dispatch application for users”, a “taxi crew support application” is installed in another terminal device (not shown) possessed by the crew of the taxi 8. These two applications provide a function for matching a taxi user and a taxi by using the location information of each other's terminal devices and data communication via the network communication network 2.

  The main operation of the “taxi dispatch application for users” will be briefly described with reference to FIG. 1. A terminal device 7 possessed by a taxi user includes a global positioning system (GPS) satellite 9, mobile data communication (3G, Current location information is acquired from one or both of a mobile phone line such as LTE or a base station such as Wi-Fi. This position information is transmitted to the map server 3 and the application server 4 via the network communication network 2.

  The map server 3 transmits map data around the current position to the terminal device 7 based on the received taxi user location information. The terminal device 7 that has received this map data causes the image display means such as a touch panel to display a map around the current position and the current position icon (see reference numerals 111 and 112 in FIG. 2).

  On the other hand, the application server 4 transmits the position information of one or more taxis 8, 8, 8... Satisfying a predetermined condition to the terminal device 7 based on the received position information of the taxi user. Here, the location information of the taxi 8 is transmitted to the application server 4 via the network communication network 2 from the terminal device of the taxi crew member who has installed the “taxi crew member support application”. Further, as the “predetermined condition” of the taxi 8 that transmits the position information, for example, a time condition such as “it is possible to reach the taxi user's current position within a predetermined time”, or “the current position of the taxi user” A distance condition such as “within a predetermined distance from” can be set.

  The terminal device 7 that has received the position information of the taxi 8 displays a taxi icon indicating the position of the taxi that satisfies the predetermined condition on the map displayed on the image display means (see reference numeral 113 in FIG. 2). Then, a taxi user selects a taxi icon on the screen by a touch operation or the like, so that matching with an arbitrary taxi 8 is performed.

<Signage terminal>
The signage terminal 1 is used for advertising the above-mentioned “taxi dispatch application for users” and includes, for example, a relatively large image display means 11 of 20 inches or more. The image display means 11 displays an image during execution of the taxi dispatch application 52 for users as shown in FIG. In FIG. 2, the image during execution of the taxi dispatch application 52 for the user is mainly composed of a map 111, a current position icon 112, and taxi icons 113, 113, 113. It is preferable to set the size of the image display means 11 to 50 to 60 inches or more so that more such display images can be seen by the consumers 6, 6, 6.

  As shown in FIG. 1, in this embodiment, the rectangular display of the image display unit 11 is arranged vertically and the casing of the signage terminal 1 is configured to simulate the appearance of a terminal device 7 such as a smartphone. The case of the signage terminal 1 is provided with a pseudo operation unit 1A that does not actually function, and the appearance of the case is more approximate to the terminal device 7. By approximating the appearance of the signage terminal 1 to the appearance of the terminal device 7, the consumer 6 who viewed the image being executed shown in FIG. 2 is an advertisement for an application applied to the terminal device 7 such as a smartphone. Can be easily recognized.

<< Signage terminal installation location >>
If such a signage terminal 1 is installed in a place where there is a need for taxi use as shown in FIGS. 3 to 5, for example, more effective advertising can be performed.

  For example, as shown in FIG. 3, department stores, hospitals, stores (ex. Convenience stores, mobile phone shops, etc.) in places where transportation is difficult and transportation is difficult to find, as shown in FIG. In addition, the signage terminal 1 may be installed.

  In addition, as shown in FIGS. 4 (a) and 4 (b), for example, as shown in FIGS. 4 (a) and 4 (b), there are many places where a lot of people gather and a temporary crowd occurs. The signage terminal 1 may be installed in a large exhibition hall, concert hall, stadium, or the like.

  Furthermore, as a place where the need for taxi is likely to occur, for example, as shown in FIGS. 5A to 5D, the signage terminal 1 may be installed at a station or a hotel where many people move. .

  Furthermore, as a place where the need for taxi is likely to occur, for example, as shown in FIG. 6, there is a busy area (ex. Ginza, Signage terminals 1 may be installed in Akasaka, Shimbashi, Shinjuku, Shibuya, Ikebukuro, etc.

  In addition, as in the taxi stand shown in Fig. 7, if you want to take a taxi and wait without getting a taxi, install the signage terminal 1 to know the taxi situation around the taxi stand in real time. it can.

<< Control means and application for advertisements >>
As shown to Fig.8 (a), the signage terminal 1 is provided with the image display means 11 mentioned above and the display drive circuit 12 for driving this. Moreover, although it is not an indispensable component of the signage terminal 1, the taxi dispatch application 52 for users for displaying the image under execution shown in FIG. 2 and the control means 51 for executing the taxi dispatching application 52 are shown in FIG. 1 may be adopted.

  Further, as shown in FIG. 8B, the control server 51 and the taxi dispatch application 52 for users are provided in the application server 4, and the application server 4 is connected to the network via the network communication network 2 (see FIG. 1). It is good also as a structure which provides the data of the image in execution shown in 2 to the signage terminal 1. In this case, the server CPU provided in the application server 4 can be used as the control means 51.

  Further, as shown in FIG. 8 (c), a dedicated signage terminal control server 5 having a control means 51 and a taxi dispatch application 52 for users may be connected to the network communication network 2 shown in FIG. . Such a signage terminal control server 5 performs data communication with the map server 3 and the application server 4 via the network communication network 2 and provides the signage terminal 1 with the data of the image being executed shown in FIG.

  In the configuration shown in FIG. 8, in the configuration shown in FIG. 8A, each signage terminal 1 must be provided with the control means 51 and the taxi dispatch application 52 for users. 1,... Advertise independently, so that the signage terminals 1, 1, 1,... On the other hand, in the case of the configuration shown in FIGS. 5B and 5C, it is possible to control a plurality of signage terminals 1, 1, 1,... In addition, there is a possibility that these signage terminals 1, 1, 1... Simultaneously fail, but if the single control means 51 is restored, all signage terminals 1, 1, 1. There is also an advantage that can be eliminated simultaneously.

  Next, the taxi dispatch application 52 for advertising taxi users may have the same configuration as that of the product version, but only includes a program necessary for image formation during execution shown in FIG. May be. For example, as shown in FIG. 9, the taxi dispatch application 52 for taxi users for advertising purposes is at least a map display means 52A, a current position display means 52B, and a taxi position display means as a program to be executed by the control means 51 described above. It can be set as the structure provided with 52C.

  The map display means 52A causes the image display means 11 to display the map 111 around the current position shown in FIG. 2 based on the map data from the map server 3 shown in FIG. The current position here is position information of a predetermined location set in advance in the control means 51, unlike the product version installed in the terminal device 7. For example, as shown in FIGS. 5 (b) to 5 (d), even when the signage terminal 1 is installed in the center of the railway station, each location information on the east, west, south, and north exits of the railway station is stored in the control means 51. , The map 111 around the east exit, the west exit, the south exit, and the north exit can be displayed on the image display means 11.

  The current position display unit 52 </ b> B displays the current position icon 112 shown in FIG. 2 on the map 111 based on the position information set in the control unit 51. Further, the taxi position display means 52C is shown in FIG. 2 based on the position information of one or more taxis 8, 8, 8... (See FIG. 1) that satisfy the predetermined condition transmitted from the application server 4. Taxi icons 113, 113, 113... Are displayed on the map 111.

  The product version of the taxi dispatch application 52 for taxi users includes the above-described map display means 52A, current position display means 52B, and taxi position display means 52C, as well as matching processing means 52D, card settlement processing means 52E, and crew evaluation. Programs such as the processing means 52F and the lost article communication processing means 52G are provided.

  The matching processing means 52D is a program for matching a taxi user and the taxi 8 by data communication after the taxi user selects a predetermined taxi icon 113. The card payment processing means 52E is a program for pre-registering a taxi user's credit card and paying the taxi fare by card. The crew member evaluation processing means 52F is a program for a taxi user to evaluate a taxi crew member after getting off the taxi. The lost item communication processing means 52G is a program for directly contacting a taxi crew when a taxi user makes a lost item.

<Application server control processing>
Although the control processing of the application server 4 has been described at various points, a series of control processing of the application server 4 in the present embodiment will be described here again with reference to FIG.

  In step S1 of FIG. 10, the application server 4 receives the position information of the taxis 8, 8, 8... From the terminal device of the taxi crew who has installed the “taxi crew support application”, and temporarily stores it. .

  Next, the process proceeds to step S2 in FIG. 10, and the application server 4 determines whether or not position information has been received from the control means 51 in FIG. 8A or 8C. If it is determined that position information has not been received from the control means 51 (NO), the present control process is terminated as it is, and is repeated from step S1.

  On the other hand, if it is determined in step S2 of FIG. 10 that position information has been received from the control means 51 (YES), the process proceeds to step S3, and the application server 4 determines that the taxis 8, 8, It is determined whether there is position information 8. If it is determined that there is no position information on the taxis 8, 8, 8,... That matches the conditions (NO), the present control process is terminated as it is, and is repeated from step S1.

  On the other hand, when it is determined in step S3 that there is position information of the taxis 8, 8, 8,... That matches the conditions (YES), the process proceeds to step S4, and the application server 4 8, 8... Are transmitted to the control means 51 via the network communication network 2. Thereafter, the present control process is terminated and repeated from step S1.

  Here, as shown in FIG. 8B, when the control means 51 is provided in the application server 4, the control process in step S2 is omitted, and taxis 8, 8, 8... In step S1. After receiving the position information, it is determined whether or not the condition of step S3 is met.

<First embodiment of signage control processing>
The signage control process according to the first embodiment of the present invention will be described below with reference to FIG. The series of signage control processing shown in the figure relates to display control of the signage terminal 1 shown in FIG. 1 and is executed by the control means 51 in accordance with the taxi dispatch application 52 for users.

  In step S11 of FIG. 11, the control means 51 transmits position information of a predetermined place set in advance. This position information may be, for example, the installation position of the signage terminal 1 as shown in FIGS. 3 to 7, or a predetermined location (ex. Exit, parking lot, It may be the position of a rotary or the like.

  The location information transmitted by the control means 51 is received by the map server 3 and the application server 4 via the network communication network 2 shown in FIG. Thereby, the map server 3 transmits the map data around the place corresponding to the position information to the control means 51 based on the received position information. On the other hand, based on the received position information, the application server 4 determines whether there is position information of taxis 8, 8, 8,... That matches a predetermined condition (step S3 in FIG. 10). If there is position information of taxis 8, 8, 8,... That matches, this is transmitted to the control means 51 (step S4 in FIG. 10).

  Next, the process proceeds to step S <b> 12 in FIG. 11, and the control means 51 receives map data around a predetermined location transmitted from the map server 3 via the network communication network 2. Then, it progresses to step S13 and the control means 51 displays the map 111 and the current position icon 112 on the image display means 11 of the signage terminal 1. Here, the current position icon 112 is displayed not only at the installation position of the signage terminal 1 but also at a location corresponding to the position information set in the control means 51.

  Next, the process proceeds to step S14 in FIG. 11, and the control means 51 determines whether or not the position information of the taxis 8, 8, 8,. If it is determined that the position information of taxis 8, 8, 8... Has not been received (NO), the present control process is terminated as it is and the process is repeated from step S11.

  On the other hand, if it is determined in step S14 of FIG. 11 that the position information of taxis 8, 8, 8... Has been received (YES), the process proceeds to step S15, and the control means 51 displays the image display means of the signage terminal 1. Taxi icons 113, 113, 113,... Are displayed at corresponding positions on the map 111 displayed in FIG.

<< Effects of First Embodiment >>
According to such a signage control process according to the first embodiment, taxis 8, 8, 8 that can be used immediately in places where there are frequent needs for taxis, such as facilities, event venues, railway stations, and downtowns. ... can be sent to an unspecified number of consumers 6, 6, 6 ... in real time, attracting the interest of consumers 6, 6, 6 ... with the need to use taxis. A very effective advertising effect can be obtained.

  Further, the consumers 6, 6, 6... Can know the positions of the taxis 8, 8, 8. If you can actually take a taxi using this information, you will have benefited from the “taxi dispatch application for users”, which is the target of advertising, and there are functional restrictions. You can get the same advertising effect as downloading the trial version.

<Second embodiment of signage control processing>
Next, signage control processing according to the second embodiment of the present invention will be described with reference to FIG. Similar to the first embodiment described above, the series of signage control processing shown in the figure also relates to the display control of the signage terminal 1 shown in FIG. 1, and is executed by the control means 51 in accordance with the taxi dispatch application 52 for users. Is done.

  In the signage control process of the present embodiment, peripheral information of a plurality of places is displayed in order on the image display means 11 of the signage terminal 1. That is, position information A, B, C... Of a plurality of places is set in the control means 11 in advance, and information on taxis around the place corresponding to the position information A, B, C. Is displayed on the image display means 11 and the advertisement for the “taxi dispatch application for users” is performed.

  In step S21 in FIG. 12, the control means 51 obtains any one of a plurality of predetermined location information A, B, C... (For example, location information A) in a predetermined order. Send.

  The position information A transmitted from the control means 51 is received by the map server 3 and the application server 4 via the network communication network 2. Thereby, the map server 3 transmits map data around the place corresponding to the position information A to the control means 51. On the other hand, if there is position information of taxis 8, 8, 8,... That matches a predetermined condition based on the position information A, the application server 4 transmits the position information to the control means 51 (FIG. 10). Steps S3 and S4).

  Next, the process proceeds to step S22 in FIG. 12, and the control means 51 receives the map data transmitted from the map server 3 via the network communication network 2, and then proceeds to step S23, where the surrounding area corresponding to the position information A The map 111 and the current position icon 112 are displayed on the image display means 11 of the signage terminal 1. Here, the current position icon 112 is displayed at a location corresponding to the position information A.

  Next, the process proceeds to step S24 in FIG. 12, and the control means 51 determines whether or not the position information of the taxis 8, 8, 8,. If it is determined that the position information of the taxis 8, 8, 8... Has not been received (NO in step S24), the process proceeds to step S26, and until the predetermined time has elapsed (NO in step S26), the position information A The display of the map 111 and the current position icon 112 around the place corresponding to is continued. Thereafter, when the predetermined time has elapsed (YES in step S26), this control process is terminated and the process is repeated from step S21.

  On the other hand, if it is determined in step S24 of FIG. 12 that the position information of taxis 8, 8, 8,... Has been received (YES in step S24), the process proceeds to step S25, and the image display unit 11 of the signage terminal 1 displays the information. Taxi icons 113, 113, 113... Are displayed at corresponding positions on the displayed map 111. Next, the process proceeds to step S26, and the display of the map 111 around the place corresponding to the position information A, the current position icon 112, the taxi icons 113, 113, 113. Let it continue. Thereafter, when the predetermined time has elapsed (YES in step S26), this control process is terminated and the process is repeated from step S21.

  Returning again to step S21 of FIG. 12, the control means 51 transmits the position information B set in the next order. Thus, after the control process of the position information A is completed, the control processes of steps S21 to S26 are repeated for the position information B, C..., And the position information A, B,. Information about taxis around the place corresponding to C... Is displayed on the image display means 11.

<< Effects of Second Embodiment >>
According to such a signage control process according to the second embodiment, information related to taxis around a plurality of places can be displayed on a single signage terminal 1, and more customers 6, 6 having different destinations can be displayed. , 6... Can be provided with useful information.

  For example, if a signage terminal 1 is installed at A station, which is the first station on a certain railway line, and information about taxis in the vicinity of A station, B station, C station,. In addition, it is possible to inform the customers 6, 6, 6... Getting off at the B station, the C station.

  In addition, for example, a signage terminal 1 is installed in a very large station such as Tokyo Station, and a plurality of exits (ex. Yaesu North Exit, Yaesu Central Exit, Yaesu South Exit, Marunouchi South Exit, Marunouchi Central You can tell which exit is the easiest to pick up a taxi by displaying information about taxis around the mouth, Marunouchi North Exit, Nihonbashi Exit, etc. in order.

  Thus, according to the signage control process according to the second embodiment, it is possible to provide useful information corresponding to more consumers 6, 6, 6.. Can greatly attract the interest of consumers 6, 6, 6..., And an extremely effective advertising effect can be obtained.

<Third embodiment of signage control processing>
Next, signage control processing according to the third embodiment of the present invention will be described with reference to FIGS. 13 and 14. Similarly to the first and second embodiments described above, the series of signage control processing shown in FIG. 14 also relates to display control of the signage terminal 1 shown in FIG. It is executed by.

  For example, as shown in FIG. 13A, the signage control process of the present embodiment includes a signage terminal 10 that includes a GPS receiver 13, a communication circuit 14, and a wireless communication antenna 15. It is configured to allow mobile communication with the application server 4 (in some cases, the signage terminal control server 5 shown in FIG. 8C). In the present embodiment, the signage terminal 10 is installed in a moving body such as a railway vehicle or a bus, and information regarding taxis around the route that changes every moment is displayed in real time, thereby performing an advertisement.

  In executing the signage control process of the present embodiment, as in the signage terminal 20 shown in FIG. 13B, the GPS receiver 13, the communication circuit 14, the wireless communication antenna 15, the control means 51, and the taxi for the user You may make it the structure which mounts terminal devices 7, such as a smart phone provided with the dispatch application 52. FIG. In addition, since the signage terminals 10 and 20 used in the present embodiment are installed in a railway vehicle, a bus, or the like, the size of the image display unit 11 may be relatively small, such as 20 inches or less.

  Hereinafter, the signage control process of this embodiment using the signage terminal 10 capable of mobile communication (the same applies to the signage terminal 20) will be described. For convenience of explanation, it is assumed that the signage terminal 10 includes a control unit 51 and a taxi dispatch application 52 for a user.

  First, in step S31 of FIG. 14, the control means 51 transmits the current position information of the signage terminal 10. The current position information of the signage terminal 10 is acquired from the GPS satellite 9 by the GPS receiver 13 at regular time intervals.

  The current position information transmitted from the control means 51 is received by the map server 3 and the application server 4 via the network communication network 2. Thereby, the map server 3 transmits the map data around the place corresponding to the current position information to the control means 51. On the other hand, if there is position information of taxis 8, 8, 8,... That matches a predetermined condition based on the current position information, the application server 4 transmits the position information to the control means 51 (FIG. 10). Steps S3 and S4).

  Next, the process proceeds to step S32 in FIG. 14, and the control unit 51 receives the map data transmitted from the map server 3 via the network communication network 2, and then proceeds to step S33, where the location corresponding to the current position information is obtained. The surrounding map 111 and the current position icon 112 are displayed on the image display means 11 of the signage terminal 1. Unlike the first and second embodiments described above, the current position icon 112 in the present embodiment is displayed at a location corresponding to the current position of the signage terminal 10.

  Next, the process proceeds to step S34 in FIG. 14, and the control means 51 determines whether or not the position information of the taxis 8, 8, 8,. If it is determined that the position information of the taxis 8, 8, 8... Has not been received (NO), the control processing of steps S31 to S33 is repeated, and the map 111 and the current position icon displayed on the image display means 11 112 is updated.

  On the other hand, if it is determined in step S34 of FIG. 14 that the position information of taxis 8, 8, 8,... Has been received (YES), the process proceeds to step S35 and is displayed on the image display means 11 of the signage terminal 10. Taxi icons 113, 113, 113... Are displayed at corresponding positions on the map 111. Then, this control process is terminated and the process is repeated from step S31. Thereby, the map 111, the current position icon 113, and the taxi icons 113, 113, 113... Displayed on the image display means 11 are updated.

<< Effects of Third Embodiment >>
According to such a signage control process according to the third embodiment, information on taxis around the current position can be displayed in real time as the railway vehicle or the bus moves, as in the second embodiment. It is possible to inform a large number of customers 6, 6, 6... Having different destinations in advance of places where it is easy to pick up a taxi, and it is possible to provide useful information.

<Other changes>
The digital signage system of the present invention is not limited to the above-described embodiment, and the configuration, installation location, and control processing steps shown in the drawings are merely examples, and various modifications in accordance with the technical level at the time of filing. Is possible. For example, in the digital signage system of the above-described embodiment, a mobile phone or a smartphone that can acquire position information from the GPS satellite 9 is exemplified as a terminal device possessed by a taxi crew, but the present invention is not limited to this. For example, using the wireless communication of the “Taxi Radio Concentration Base” installed in Tokyo Sky Tree (registered trademark), it is possible to send and receive location information and other data from a dedicated terminal device capable of mobile communication Good.

  Furthermore, in the above-described embodiment, the case where the present invention is applied to the advertisement of the “taxi dispatch application for users” provided by the applicant has been described, but the target of the advertisement is “taxi dispatch application for users”. If it is "application software that displays the peripheral information of a predetermined place in real time based on the position information of the terminal device capable of mobile communication", it is not limited, and the advertisement by the digital signage system of the present invention It is possible to apply.

DESCRIPTION OF SYMBOLS 1, 10, 20 Signage terminal 1A Pseudo operation part 2 Network communication network 3 Map server 4 Application server 6 Consumer 7 Terminal device 8 Taxi 9 GPS satellite 11 Image display means 12 Display drive circuit 51 Control means 52 Taxi dispatch application for users 52A Map display means 52B Current position display means 52C Taxi position display means 52D Matching processing means 52E Card payment processing means 52F Crew evaluation means 52G Lost thing communication processing means 111 Map 112 Current position icon 113 Taxi icon

Claims (7)

A digital signage system for advertising application software that displays real-time peripheral information of a predetermined location based on position information of a terminal device capable of mobile communication,
A signage terminal that is provided with an image display means and is installed in a predetermined place for advertising,
Control means for executing the application software assigned to the signage terminal;
An application server that provides, in real time, peripheral information of a predetermined location to the control means based on location information of the location where the signage terminal is installed or location information assigned to the signage terminal;
The digital signage system, wherein the control means displays an image during execution of the application software on the image display means of the signage terminal and performs an advertising advertisement.   A plurality of location information different from each other is assigned to the signage terminal, and the application server provides, in real time, peripheral information of different locations respectively corresponding to the plurality of location information at a predetermined time interval. The digital signage system according to 1.   The digital signage system according to claim 1 or 2, wherein the image display means of the signage terminal includes a rectangular display having a size of at least 20 inches or more, and the rectangular display is arranged vertically.   The digital signage system according to any one of claims 1 to 3, wherein the signage terminal includes a casing simulating the appearance of the terminal device, and the casing is provided with a pseudo operation unit that does not actually function. .   The application software is application software that displays, in real time, surrounding information of a place corresponding to the position information based on the position information of the one terminal device, and the surrounding information is the other information existing around the place. The digital signage system according to any one of claims 1 to 4, wherein the digital signage system is related to position information of a terminal device.   The digital signage system according to claim 5, wherein the peripheral information relates to positional information of a plurality of other terminal devices existing around the place. The application software is taxi dispatch software for taxi users installed in one of the terminal devices,
According to the taxi dispatch software, the control means
Based on the location information of the place where the signage terminal is installed or the location information assigned to the signage terminal, the map around the location corresponding to the location information is displayed on the image display means,
Based on the position information of the other terminal device possessed by the taxi crew or installed in the taxi, an icon indicating the position of the taxi is displayed on the image display means at a location on the map corresponding to the position information. The digital signage system according to claim 5 or 6.