KR20130016631A - System and method for provding advertisement of advertiser together with sign indicating whether advertiser is affiliated - Google Patents

Abstract

PURPOSE: An advertisement providing system for providing a mark showing a member store with an advertisement of an advertiser and a method thereof are provided to supply accumulated money to a user when the user purchases a product or a service of the advertiser through the advertisement. CONSTITUTION: A member store advertisement confirmation unit(910) confirms an advertisement of an advertiser who is registered as a member store. A mark determination unit(920) determines a mark corresponding to the advertisement among a plurality of different marks. An advertisement providing unit(930) provides the advertisement with the determined mark. [Reference numerals] (910) Member store advertisement confirmation unit; (920) Mark determination unit; (930) Advertisement providing unit

Description

SYSTEM AND METHOD FOR PROVDING ADVERTISEMENT OF ADVERTISER TOGETHER WITH SIGN INDICATING WHETHER ADVERTISER IS AFFILIATED}

Embodiments of the present invention relate to an advertisement providing system and method for providing an indication indicating whether an advertiser is affiliated with an advertisement of an advertiser.

The reserve according to the prior art is determined based on the amount of payment, that is, the transaction price, when the user is provided with the product or service and the payment for the provided product or service. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

For example, Korean Patent Laid-Open Publication No. 10-2002-0060855 relates to an intermediary method of an internet e-commerce site. When intermediating a commerce site, a subscriber accesses the intermediary site by various means to exchange goods at the intermediary e-commerce site. In the case of purchase, the prior art that receives a certain amount from the brokered commerce site to earn a certain amount to pay the user is disclosed. That is, in such a prior art, since the funding source from the commerce site is not a transaction price, it is difficult to determine the amount to be paid to the user.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

Provided is an advertisement providing system and method for providing an indication indicating whether an advertiser is a merchant through a webpage that exposes an advertiser's advertisement in a medium that exposes the advertiser's advertisement.

An advertisement providing system and method are provided for providing a mark indicating whether an advertiser is an affiliated store on a web page exposing an advertiser's advertisement, and providing a differentiated mark by rank.

Merchant advertisement checking unit that checks the merchant advertisement, which is the advertisement of the advertiser registered as the merchant among the advertisements to be provided to the user through the web page, a plurality of markers of different styles based on the information provided to determine the advertisement value of the merchant advertisement. When providing a merchant advertisement through a mark determination unit that determines a mark corresponding to a merchant advertisement and a web page, an advertisement providing system including an advertisement provider that provides a mark determined in response to the merchant advertisement is provided.

According to one side, the information provided may include at least one of a click through rate (CTR), bid amount, advertising performance and exposure ranking for the merchant advertisement.

According to another aspect, when a user registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or a service, a reserve may be provided to the user registered as the member.

According to another aspect, the marker may include information about the rate of accumulation. At this time, when a user registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve corresponding to the accumulation rate may be provided to the user registered as the member.

According to another aspect, the marker determination unit may further determine the marker corresponding to the affiliated store advertisement by further using the exposure desire rank set by the advertiser subscribed to the affiliated store for the plurality of marks of different styles.

Merchant advertisement confirmation unit that checks merchant advertisements, which are advertisements of advertisers registered as merchants among the advertisements to be provided to users through web pages, and uses exposure preferences set by advertisers who are affiliated merchants for multiple marks of different styles. Thus, when providing a merchant advertisement through a web page and a mark determination unit that determines a mark corresponding to the merchant advertisement, an advertisement providing system including an advertisement provider that provides a mark determined in response to the merchant advertisement is provided.

Checking a merchant advertisement, which is an advertisement of an advertiser registered as a merchant among advertisements to be provided to a user through a web page, among the plurality of markers of different styles based on information provided to determine the advertisement value of the merchant advertisement A method for providing an advertisement is provided that includes determining a mark corresponding to the mark and providing the mark advertisement in response to the sign-up advertisement.

Checking the merchant advertisement, which is the advertisement of the advertiser registered as the merchant among the advertisements to be provided to the user through the webpage, and using the exposure preference set by the advertiser registered as the merchant for a plurality of different styles of markers A method for providing an advertisement is provided that includes determining a mark corresponding to the mark and providing the mark advertisement in response to the sign-up advertisement.

When a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and the payment is generated, the user can be provided with a reserve.

By providing the user with a reserve for the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site, the user can be attracted, thereby increasing the advertising effect of advertisers who sign up as merchants. have.

As the advertising effect increases from the viewpoint of the medium, it is possible to raise the advertising revenue by attracting the attention of advertisers.

In a medium that exposes the advertiser's advertisement, a marker indicating whether the advertiser is a merchant may be provided through a web page that exposes the advertiser's advertisement.

While providing a marker indicating whether the advertiser is a merchant on a web page that exposes the advertiser's advertisement, it is possible to provide a differentiated marker by rank.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention.
3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention.
4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention.
6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention.
FIG. 7 is an example of a site screen showing a mark in which an accumulation rate is displayed according to an embodiment of the present invention.
FIG. 8 is an example of a site screen which shows a differential mark of a mark indicating an accumulation rate according to an embodiment of the present invention.
9 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention.
10 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
11 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. That is, an arrow shown in FIG. 1 may mean that data may be transmitted and received using a wired or wireless network between the terminal used by the advertiser 110, the advertisement platform 120, the publisher 130, and the terminal used by the user 140. have.

The advertisement platform 120 may perform bidding on an advertisement of the advertiser 110, matching an advertisement with a keyword, arranging an advertisement or an advertiser, providing an advertisement to the publisher 130, and charging according to the exposure of the advertisement. Regarding general technical matters of the advertising platform 120, the matters that can be understood with reference to the related arts related to the search advertisement and / or banner advertisement platform delivered through the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

In this case, the advertisement providing system according to the embodiments of the present invention may be one of the systems related to the individual publishers or may be a system included in one of the systems related to the individual publishers.

In addition, in the present specification, "save money" may be expressed in units of money used in the real world, but may also be expressed in cyber currency, such as points or miles corresponding to the currency used in the real world, as needed. In the case of cyber currency, for example, a unit that is freely set as needed, such as a cyber currency having a value of 1: 1 ratio and a cyber currency having a value of 1:10 ratio, may be used. Can have

2 is a diagram illustrating a relationship between a member, a merchant, and an advertisement providing system according to an exemplary embodiment of the present invention. That is, FIG. 2 schematically illustrates the relationship between the advertisement providing system 210, the affiliated store 220, and the member 230. Here, the affiliated store 220 may refer to an advertiser's site that requests to join a merchant through a site associated with the advertisement providing system 210 of the advertiser 110 of FIG. In addition, the member 230 may refer to a user who has undergone a membership registration process through a site associated with the advertisement providing system 210 among the user 140 of FIG. 1.

For example, the advertisement providing system 210 may be a system included or associated with a system that operates a portal site where advertisements are displayed. In this case, the affiliated store 220 may include a site of an advertiser approved for affiliated merchant registration among advertisers that display search advertisements or display advertisements through the portal site, and the member 230 includes a user who has subscribed to the portal site. can do.

3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention. 3 largely illustrates an accumulation step 310 and a usage step 320.

First, the accumulation step 310 is a step in which the member purchases the merchant's goods or services (311) and the merchant pays the credit to the publisher (312) and the publisher earns the member's reserve (313) 313 may include. That is, when a member visits an affiliated store and purchases a product or service, the affiliated store pays a reserve amount for a reserve to a publisher, and the earning step 310 may be performed by the publisher accumulating the corresponding member's reserve.

In addition, the use step 320 may include a step in which the member uses the reserve 321, a step in which the publisher subtracts the reserve of the member 322, and a step in which the publisher pays the payment to the merchant 323. Can be. In other words, when a member purchases a product or service at a merchant, at least a portion of the accumulated credit is used, the publisher subtracts the reserve by the amount used by the member, and pays the merchant for the amount of the reserve used for payment. As such, the usage step 320 can be performed.

Referring to FIG. 2 and FIG. 3 together, a publisher may mean a subject that operates the advertisement providing system 210. At this time, the advertisement providing system 210 may be exposed to a mark indicating whether or not the merchant affiliated to the advertisement of the merchant among the advertisements exposed to the member 230 through the site.

4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 400 illustrated in FIG. 4 is an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In this case, the individual advertisements in which the “Cash” icons 410 to 440 are set may refer to advertisements provided with reserves described with reference to FIGS. 1 to 3. That is, "Cash" icons 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the reserve.

In this case, when the member 230 described in FIG. 2 accesses a corresponding product site and purchases a product or a service through a link of an advertisement in which the "Cash" icons 310 to 340 are set, a certain amount of the transaction price is provided as a reserve. I can receive it.

5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention. The screen 500 illustrated in FIG. 5 is also an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 represent a case where reserves are set for the entire specific advertiser shopping mall instead of individual products. In this case, the “Cash” icons 510 and 520 may mean that reserves are set in all products or services sold in a specific advertiser shopping mall. In this case, reserves may be set for individual products or services, such as the "Cash" icon 530.

At this time, the reserve shown in Figures 4 and 5 may refer to the reserve according to the above basic reserve rate. The reserves according to the first additional reserve rate and the second additional reserve rate may be determined and provided in real time according to a funnel and a payment method when a member wants to purchase a product or service.

4 and 5, when using the advertisement providing system or the advertisement providing method according to the embodiments, reserves for purchase of a specific product or a specific service or purchase of products or services included in a specific site are provided. By providing to the user, it is possible to induce the user's interest, thereby increasing the advertising effect of the advertisers subscribed to the merchant. In addition, the media can increase the advertising revenue by attracting the attention of advertisers according to the increase of the advertising effect.

6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention. Screen 600 is an example showing a portion of the order page screen at a particular merchant. In this case, the dotted line box 610 represents an icon indicating that the reserve is to be accumulated and a user interface that can use the reserve if there is a previously accumulated reserve. At this time, in order to accumulate or use the reserve, it is necessary to log in to a site associated with the advertisement providing system according to the present embodiment. In this case, the login box 620 represents a user interface for logging in to a site associated with the advertisement providing system. That is, the user may log in to the site associated with the advertisement providing system through the login box 620 to authenticate that the user is a subscribed member.

In addition, in the advertisement providing system and the advertisement providing method according to the embodiments of the present invention, not only provide an indicator indicating whether the advertiser is a merchant through a web page, but may further provide a reserve rate indicating a ratio of the reserve to the transaction price. Can be. In addition, in the advertisement providing system and the advertisement providing method, the markers exposed for each advertisement may be displayed by being differentiated according to the degree of attention. Here, the attention degree may mean various criteria for differentially displaying the marking. These criteria will be described in more detail later.

FIG. 7 is an example of a site screen showing a mark in which an accumulation rate is displayed according to an embodiment of the present invention. FIG. 7 is an example of a site screen for displaying and displaying markers 710 to 730 indicating that an advertiser is a merchant to an advertisement of an advertiser subscribed to a merchant as in FIG. 4. At this time, the marks 710 to 730 shown in FIG. As described above, when a member visits an affiliated store and purchases a product or service, the reserve rate indicates how much of the transaction amount is accumulated as a reserve. For example, if the earning rate is 2.0% and the transaction price is 20,000 won, the member may earn 400 won.

FIG. 8 is an example of a site screen which shows a differential mark of a mark indicating an accumulation rate according to an embodiment of the present invention. FIG. 8 also shows an example of a site screen for exposing markers 810 to 830 indicating that the advertiser is an affiliate to an advertisement of an advertiser subscribed to the affiliate as shown in FIG. 7. However, in FIG. 8, it can be seen that the attention degree of the marker exposed for each advertisement is displayed differentially. That is, the degree of attention can be differentiated by changing the shape, color size, and the like of the marker.

As described above, in the advertisement providing system and the advertisement providing method according to the exemplary embodiments of the present disclosure, the user's interest may be induced by differentially displaying the attention of the marker indicating that the advertiser is an affiliated store according to a predetermined criterion on the web page. have.

Here, the above criteria may basically include information provided to determine the advertising value of the search advertisement. Here, the provided information may include at least one of a click through rate (CTR), a bid amount, an advertisement result, and an exposure ranking for the affiliated store advertisement. For example, in the case of using the exposure ranking based on the above-described criteria, the search advertisement of the affiliated store exposed to the first position may be marked with more visible color, size, and shape than the search advertisement of the affiliated store exposed to the second position. . Here, the bid amount may refer to the amount of money offered by the advertiser when the advertiser participates in the auction between advertisers for the exposure of the merchant advertisement, and the advertisement performance may indicate the effect of the advertisement, such as impressions, clicks, purchase conversion rate, etc. It may mean at least one of all indicators. After that, as described above, the click rate and the advertisement performance are described as separate indicators, but if necessary, the click rate may be used as an indicator included in the advertisement performance.

In addition, the above-described criteria may be determined according to the exposure preference set by the advertiser approved for affiliated merchants. As such, a method of exposing different markers together with the advertisement according to a predetermined criterion will be described in more detail later.

9 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention. The advertisement providing system 900 according to the present exemplary embodiment includes a merchant advertisement confirming unit 910, a mark determining unit 920, and an advertisement providing unit 930.

The affiliated store advertisement checking unit 910 confirms an affiliated store advertisement, which is an advertisement of an advertiser registered as an affiliated store among advertisements to be provided to a user through a web page. Here, the advertiser subscribed to the affiliated store may apply for a subscription to a merchant among advertisers whose advertisements are exposed through a site including a corresponding web page, and may include advertisers allowed to join the affiliated store. Providing an advertisement to a user through a web page may include, for example, setting a link to an advertisement site or a specific page of the advertisement site on the web page, and exposing the web page on which the link is set to the user.

The mark determination unit 920 determines a mark corresponding to the merchant advertisement among a plurality of marks of different styles based on the information provided to determine the advertisement value of the merchant advertisement. Here, the provided information may include at least one of a click through rate (CTR), a bid amount, an advertisement result, and an exposure ranking for the affiliated store advertisement. At this time, the plurality of markers of different styles may be preset. For example, in order to be noticeable to the user, the higher the color, the larger the size, the more colorful the shape, or the thicker the line, the higher the ranking may be set. The ranking may be preset by the administrator or may be preset according to a method of analyzing an image in the system. In this case, the marker determining unit 920 may determine the marker such that the higher ranking marker corresponds to the merchant advertisement as at least one of the click rate, the bid amount, the advertisement performance, and the exposure ranking for the affiliate advertisement is higher. For example, the higher the exposure order of the merchant advertisement, the more differentiated the markers to be visible to the user can be placed.

In addition, the marker determination unit 920 may further determine the marker corresponding to the affiliate advertisement by using the click through rate (CTR) of the affiliate advertisement. In this case, the marker determination unit 920 basically determines the marker based on at least one of clickthrough rate, bid amount, advertisement performance, and impression ranking, but the higher the mark rate of the merchant's advertisement the previous day, the previous week, or the previous month, the higher the mark is. The marker may be determined to correspond to the merchant advertisement. For example, the marker determination unit 920 assigns a first score according to at least one of the click rate, the bid amount, the advertisement performance, and the exposure rank and the second score according to the click rate, and the larger the sum of the first score and the second score is, The marker may be determined such that the higher ranking marker corresponds to the merchant advertisement.

In addition, the marker determination unit 920 may determine the marker corresponding to the affiliated store advertisement by further using the exposure desired ranking set by the advertiser subscribed to the affiliated store for the plurality of marks having different styles. For example, suppose that the same marker cannot correspond to a plurality of merchant advertisements exposed on one web page. In addition, suppose that the "first mark" is set as the first exposure preference rank and the "second mark" is set as the second exposure preference rank by the first advertiser and the second advertiser subscribed to the affiliate store. In this case, when the affiliated store advertisement of the first advertiser is exposed in the first exposure ranking, the “first mark” which is the first exposure desired rank of the first advertiser may be determined as a marker corresponding to the affiliated store advertisement of the first advertiser. At this time, if the merchant advertisement of the second advertiser is exposed in the second exposure ranking, the mark of the highest exposure preference may be determined as the mark corresponding to the merchant advertisement of the second advertiser except for the first marker, which is the determined mark. have. That is, the "second mark" may be determined as a mark corresponding to the affiliated store advertisement of the second advertiser. As such, the marker may be reflected in the affiliated store advertisement according to the advertiser's exposure priority, and the marker based on the exposure priority may be reflected through the priority of the affiliated store advertisement.

When providing an affiliated store advertisement through a web page, the advertisement providing unit 930 provides a mark determined in response to the affiliated store advertisement. In this case, when a user who is registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve may be provided to the user who is registered as a member. For example, the mark provided to the user together with the affiliated store advertisement through the web page may include information on the accumulation rate. At this time, when a user registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve corresponding to the accumulation rate may be provided to the user registered as the member.

Advertisement providing system 900 according to another embodiment of the present invention may also include a merchant advertising confirmation unit 910, the marker determination unit 920 and the advertisement providing unit 930 as shown in FIG. Here, the affiliated store advertisement confirming unit 910 and the advertisement providing unit 930 may operate in the same manner as described above, and thus repetitive description thereof will be omitted.

The marker determining unit 920 determines the marker corresponding to the affiliated store advertisement using the exposure desired ranking set by the advertiser subscribed to the affiliated store for the plurality of marks having different styles. That is, the mark determination unit 920 may determine the mark set to the highest exposure priority rank as the mark corresponding to the affiliated store advertisement of the advertiser according to the exposure priority set by the advertiser. In this case, when it is not possible to provide a mark set to the highest exposure desired rank, the mark set to the next desired exposure priority may be determined as a mark corresponding to the affiliated store advertisement. For example, the marker determination unit 920 determines the mark set as the highest among the impression desire rankings as a mark corresponding to the merchant advertisement, but the mark determined in response to the merchant advertisement of the higher exposure rank than the merchant advertisement is determined according to the impression desired rank. May be excluded from the mark. That is, it is possible to prevent the marker of the same style from being exposed by preventing the marker determined for the affiliate advertisement of the higher exposure ranking from being determined as the marker for the other affiliate advertisement.

In addition, the marker determination unit 920 may determine not only the exposure desired ranking but also the marker corresponding to the affiliate advertisement by using the click through rate (CTR) of the affiliate advertisement. For example, in order to prevent the same style of marker from being exposed to merchant advertisements of advertisers that set the same marker as the highest exposure preference, the marker determination unit 920 may give higher priority to the merchant advertisement having a higher clickthrough rate. You can place a ranking. That is, when the markers set as the highest exposure preferences are identical to each other, the marker determination unit 920 first determines the marker for the merchant advertisement having the higher clickthrough rate, and the advertiser sets the affiliate advertisement having the relatively low clickthrough rate. Match the markers for the next priority exposure preference.

10 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system 900 according to the embodiment described with reference to FIG. 9. In FIG. 10, an advertisement providing method will be described by explaining a process in which each step is performed by the advertisement providing system 900 according to an embodiment.

In operation 1010, the advertisement providing system 900 checks an affiliate store advertisement, which is an advertisement of an advertiser subscribed to an affiliate store among advertisements to be provided to a user through a web page. Here, the advertiser subscribed to the affiliated store may apply for a subscription to a merchant among advertisers whose advertisements are exposed through a site including a corresponding web page, and may include advertisers allowed to join the affiliated store. Providing an advertisement to a user through a web page may include, for example, setting a link to an advertisement site or a specific page of the advertisement site on the web page, and exposing the web page on which the link is set to the user.

In operation 1020, the advertisement providing system 900 determines a mark corresponding to the merchant advertisement among a plurality of marks of different styles based on the information provided to determine the advertisement value of the merchant advertisement. Here, the provided information may include at least one of a click through rate (CTR), a bid amount, an advertisement result, and an exposure ranking for the affiliated store advertisement. At this time, the plurality of markers of different styles may be preset. For example, in order to be noticeable to the user, the higher the color, the larger the size, the more colorful the shape, or the thicker the line, the higher the ranking may be set. The ranking may be preset by the administrator or may be preset according to a method of analyzing an image in the system. In this case, the advertisement providing system 900 may determine the marker so that the higher rank marker corresponds to the merchant advertisement as at least one of the click rate, the bid amount, the advertisement performance, and the exposure ranking for the affiliate advertisement is higher. For example, the higher the exposure order of the merchant advertisement, the more differentiated the markers to be visible to the user can be placed. As another example, the advertisement providing system 900 may assign a first score according to the impression ranking and a second score based on the clickthrough rate, and the higher rank mark corresponds to the affiliated store advertisement as the sum of the first score and the second score increases. The marker can be determined.

In addition, the advertisement providing system 900 may further determine the marker corresponding to the affiliated store advertisement by further using the exposure preference order set by the advertiser subscribed to the affiliated store for the plurality of marks having different styles. For example, suppose that the same marker cannot correspond to a plurality of merchant advertisements exposed on one web page. In addition, suppose that the "first mark" is set as the first exposure preference rank and the "second mark" is set as the second exposure preference rank by the first advertiser and the second advertiser subscribed to the affiliate store. In this case, when the affiliated store advertisement of the first advertiser is exposed in the first exposure ranking, the “first mark” which is the first exposure desired rank of the first advertiser may be determined as a marker corresponding to the affiliated store advertisement of the first advertiser. At this time, if the merchant advertisement of the second advertiser is exposed in the second exposure ranking, the mark of the highest exposure preference may be determined as the mark corresponding to the merchant advertisement of the second advertiser except for the first marker, which is the determined mark. have. That is, the "second mark" may be determined as a mark corresponding to the affiliated store advertisement of the second advertiser. As such, the marker may be reflected in the affiliated store advertisement according to the advertiser's exposure priority, and the marker based on the exposure priority may be reflected through the priority of the affiliated store advertisement.

In operation 1030, when the advertisement providing system 900 provides the affiliated store advertisement through the web page, the advertisement providing system 900 provides the mark determined in response to the affiliated store advertisement. In this case, when a user who is registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve may be provided to the user who is registered as a member. For example, the mark provided to the user together with the affiliated store advertisement through the web page may include information on the accumulation rate. At this time, when a user registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve corresponding to the accumulation rate may be provided to the user registered as the member.

11 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system 900 according to another embodiment described with reference to FIG. 9. In FIG. 10, an advertisement providing method will be described by explaining a process in which each step is performed by the advertisement providing system 900 according to another embodiment. In this case, since the steps 1110 and 1130 of FIG. 11 are the same as the steps 1010 and 1030 of FIG. 10, repeated description thereof will be omitted.

In operation 1120, the advertisement providing system 900 determines a mark corresponding to the affiliated store advertisement by using the exposure preference rank set by the advertiser subscribed to the affiliated store for the plurality of marks of different styles. That is, the advertisement providing system 900 may determine the mark set as the highest exposure priority rank as the mark corresponding to the affiliated store advertisement of the corresponding advertiser according to the exposure desired priority set by the advertiser. In this case, when it is not possible to provide a mark set to the highest exposure desired rank, the mark set to the next desired exposure priority may be determined as a mark corresponding to the affiliated store advertisement. For example, the advertisement providing system 900 determines the mark set as the highest among the impression priority rankings as a mark corresponding to the merchant advertisement, but the mark determined in response to the merchant advertisement of the higher exposure rank than the merchant advertisement is determined according to the impression rank. May be excluded from the mark. That is, it is possible to prevent the marker of the same style from being exposed by preventing the marker determined for the affiliate advertisement of the higher exposure ranking from being determined as the marker for the other affiliate advertisement.

In addition, the advertisement providing system 900 may further determine not only an exposure desired rank but also a mark corresponding to the affiliate advertisement by using the click through rate (CTR) of the affiliate advertisement. For example, to prevent exposure of the same style of markers to merchant advertisements of advertisers that set the same marker as the highest exposure preference, the ad serving system 900 has a higher priority for merchant ads with higher clickthrough rates. You can place a ranking. That is, the advertisement providing system 900 first determines the marker for the merchant advertisement having the higher clickthrough rate when the markers set as the highest impression preference ranks are the same, and the advertiser sets the affiliate advertisement having the relatively low clickthrough rate. Match the markers for the next priority exposure preference.

As described above, according to embodiments of the present invention, when a user purchases an advertiser's goods or services through an exposed advertisement, payment may be provided to the user, and a reserve of a specific product or a specific service may be provided. By providing the user with reserves for purchases or purchases of products or services included in a particular site, the user's interest can be induced, thereby increasing the advertising effect of advertisers who sign up as merchants. In addition, according to the increase of the advertising effect from the viewpoint of the medium, it is possible to increase the advertising revenue by attracting the attention of advertisers.

In addition, the webpage that exposes the advertiser's advertisement may provide an indicator indicating whether the advertiser is affiliated with the webpage that exposes the advertiser's advertisement, and whether the advertiser is affiliated with the webpage that exposes the advertiser's advertisement. It is possible to provide markers that are marked, but provide differentiated markers by rank.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

900: Ad serving system
910: Merchant advertising confirmation unit
920: marker determining unit
930: advertising provider

Claims (17)

Merchant advertisement check unit for checking the merchant advertisement, which is the advertisement of the advertiser registered as a merchant among the advertisements to be provided to the user through the web page;
A mark determination unit that determines a mark corresponding to the merchant advertisement among a plurality of marks of different styles based on information provided to determine an advertisement value of the merchant advertisement; And
When providing the affiliated store advertisement through the web page, an advertisement providing unit that provides a mark determined in response to the affiliated store advertisement
And an advertisement providing system. The method of claim 1,
The provided information includes at least one of a click-through rate (CTR), bid amount, advertisement performance, and exposure ranking for the affiliated store advertisement. The method of claim 1,
When the user registered as a member of the user through the provided merchant advertising to visit the merchant to purchase goods or services, the advertisement providing system, characterized in that the reserve is provided to the user registered as the member. The method of claim 1,
The marker includes information on the rate of accumulation,
When a user registered as a member of the user through the provided merchant advertisement visits a merchant and purchases a product or service, an advertisement providing system characterized in that a reserve corresponding to the accumulation rate is provided to the user registered as the member. . The method of claim 1,
The marker determining unit,
Advertisement system for determining the marker corresponding to the affiliated store advertisement by further using the exposure preference set by the advertiser subscribed to the affiliated store for the plurality of markers of different styles. Merchant advertisement check unit for checking the merchant advertisement, which is the advertisement of the advertiser registered as a merchant among the advertisements to be provided to the user through the web page;
A mark determination unit that determines a mark corresponding to the affiliated store advertisement by using an exposure desired rank set by an advertiser subscribed to the affiliated store for a plurality of marks of different styles; And
When providing the affiliated store advertisement through the web page, an advertisement providing unit that provides a mark determined in response to the affiliated store advertisement
And an advertisement providing system. The method according to claim 6,
The marker determining unit,
Advertisement providing system, characterized in that for determining the marker corresponding to the merchant advertising further using the click through rate (CTR) of the merchant advertising. The method according to claim 6,
The marker determining unit,
The mark set as the highest among the desired exposure positions is determined as a mark corresponding to the affiliated store advertisement, but the mark determined in response to the affiliated store advertisement having a higher exposure priority than the affiliated store advertisement is excluded from the mark according to the desired exposure position. Ad serving system. Checking an affiliated store advertisement, which is an advertisement of an advertiser registered as an affiliated store among advertisements to be provided to a user through a web page;
Determining a mark corresponding to the merchant advertisement among a plurality of marks of different styles based on information provided to determine an advertisement value of the merchant advertisement; And
When providing the affiliated store advertisement through the web page, providing a mark determined in response to the affiliated store advertisement.
Ad providing method comprising a. 10. The method of claim 9,
The information provided includes at least one of a clickthrough rate, a bid amount, an advertisement result, and an exposure ranking for the affiliated store advertisement. 10. The method of claim 9,
If the user registered as a member of the user through the provided merchant advertising to visit the merchant to purchase goods or services, the advertisement providing method characterized in that the reserve is provided to the user registered as the member. 10. The method of claim 9,
The marker includes information on the rate of accumulation,
When a user registered as a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, an advertisement corresponding to the accumulated rate is provided to the user registered as the member. . 10. The method of claim 9,
Determining the marker,
And a mark corresponding to the affiliated store advertisement using the exposure desired ranking set by the advertiser subscribed to the affiliated store for the plurality of marks of different styles. Checking an affiliated store advertisement, which is an advertisement of an advertiser registered as an affiliated store among advertisements to be provided to a user through a web page;
Determining a mark corresponding to the affiliated store advertisement by using exposure preferences set by an advertiser subscribed to the affiliated store for a plurality of marks of different styles; And
When providing the affiliated store advertisement through the web page, providing a mark determined in response to the affiliated store advertisement.
Ad providing method comprising a. 15. The method of claim 14,
Determining the marker,
The method of claim 1, further comprising determining a mark corresponding to the affiliated store advertisement by using a click through rate (CTR) of the affiliated store advertisement. 15. The method of claim 14,
Determining the marker,
The mark set as the highest among the desired exposure positions is determined as a mark corresponding to the affiliated store advertisement, but the mark determined in response to the affiliated store advertisement having a higher exposure priority than the affiliated store advertisement is excluded from the mark according to the desired exposure position. How to provide advertising. A computer-readable recording medium storing a program for performing the method of any one of claims 9 to 16.

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