KR20130049229A - Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user - Google Patents
Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user Download PDFInfo
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- KR20130049229A KR20130049229A KR1020110097471A KR20110097471A KR20130049229A KR 20130049229 A KR20130049229 A KR 20130049229A KR 1020110097471 A KR1020110097471 A KR 1020110097471A KR 20110097471 A KR20110097471 A KR 20110097471A KR 20130049229 A KR20130049229 A KR 20130049229A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
Disclosed is a reserve management system and method for providing a reserve for a transaction between an advertiser and a user of an advertisement exposed through a blog. The reserve management system is a merchant advertisement checking unit that checks whether the advertisement exposed to the user through the blog or the post is the advertisement of the affiliate store when the preference topic of the blog or the post included in the blog is set by the blogger of the blog. In the event that a user visits a merchant and performs a predetermined action by the merchant through an advertisement, the user benefit checking unit that checks the user benefits to be provided according to the performed action and the user benefit that provides the user at least some of the user benefits Contains wealth.
Description
Embodiments of the present invention relate to a reserve management system and method for providing reserves for transactions between advertisers and users of advertisements exposed through blogs.
The reserve according to the prior art is determined based on the amount of payment, that is, the transaction price, when the user is provided with the product or service and the payment for the provided product or service. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.
That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.
However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.
In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.
When a member of a medium that exposes an advertisement of an advertiser purchases a product or a service through a merchant (advertiser or an advertiser's site), the member is provided to a reserve management system and method that can provide a reserve to the member.
By further setting the additional reserve rate according to the funnel or payment method, it is provided to the reserve management system and method that can provide additional reserves to members.
When a user visits an affiliated store through an advertisement of an affiliated store exposed to a blog and a predetermined action is performed by the user, a reserve management system and a method for providing a user benefit to the user are provided.
A reserve management system and method are provided that can provide user benefits to users through advertisements selected according to the settings of the blogger and exposed to the blog of the blogger.
A reserve management system and method are provided for providing user benefits depending on whether the user benefits provided by the blogger and the contents of the user benefits.
A reserve management system and method are provided for distributing user benefits to users and bloggers.
As a user benefit, there is provided a reserve management system and method that can provide by accumulating reserves.
By empowering bloggers to choose which advertisements and user benefits will be shown on the blog, the content of the user benefits, and allowing the bloggers to distribute the user benefits, the bloggers will be able to see more relevant ads for their blogs or posts. A preference management system and method for inducing a user to visit a merchant by exposing more suitable advertisements for blogs or postings are provided.
Merchant advertisement confirmation unit, merchant advertisement, which checks whether the advertisement exposed to the user through the blog or post is the advertisement of the affiliate store when the blog or the topic of at least one post included in the blog is set by the blogger of the blog When a user visits a merchant and performs a predetermined action by the merchant, the user benefit checking unit confirms a user benefit to be provided according to the performed action, and a user benefit providing unit providing at least some of the user benefits to the user. Provided is a reserve management system.
According to one side, the user benefit provider may distribute the confirmed user benefits to users and bloggers.
According to another aspect, the predetermined action may include the user purchasing the goods or services of the affiliated store, and the user benefit may include a reserve accumulated according to the purchase.
According to another aspect, the user benefit provider may distribute and accumulate reserves to users and bloggers.
According to another aspect, the affiliated store's advertisement may be selected according to a set preference theme and exposed through a blog or at least one post.
According to another aspect, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement.
According to another aspect, whether or not to provide the user benefit may be further set by the blogger, and at least some of the user benefit may be provided to the user when the user benefit is set to be provided.
According to another aspect, the content of the user benefit may be further set by the blogger, and the user benefit to be provided according to the act may be identified using the set user benefit.
According to another aspect, the user may include a user who has subscribed as a member through a site that exposes a merchant's advertisement to a blog or a site that provides a blog service.
User benefit checking unit and user to check the user benefits to be provided according to the acts performed when the user visits the merchant through the advertisement of the merchant exposed to the user on the blog and the action set by the merchant is performed by the user, and A reserve management system is provided that includes a user benefit provider that distributes and provides user benefits to bloggers of a blog.
If the blog or topic of at least one post included in the blog is set by a blogger of the blog, checking whether the advertisement that is exposed to the user through the blog or the post is the merchant's advertisement; When visiting and performing an action set in advance by the affiliated store, a method of managing a reserve is provided, including checking a user benefit to be provided according to the performed action and providing at least some of the user benefit to the user.
When a user visits a merchant through an advertisement of a merchant exposed to a user in a blog, and the action preset by the merchant is performed by the user, checking the user benefits to be provided according to the performed action and the blogger of the user and the blog Provided is a reserve management method comprising the steps of distributing and providing a user benefit to a user.
When a member of a medium that exposes an advertisement of an advertiser purchases a product or a service through a merchant (advertiser or an advertiser's site), a reserve may be provided to the member.
By additionally setting the additional reserve rate according to the funnel or payment method, additional reserves can be provided to the member.
By providing the user with a reserve for the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site, the user can be attracted, thereby increasing the advertising effect of advertisers who sign up as merchants. have.
From the viewpoint of the media that exposes the advertiser's advertisements, the advertisers 'interests can be increased by attracting advertisers' interests.
When a user visits an affiliated store through an advertisement of an affiliated store exposed to a blog and a predetermined action is performed by the user, the user may provide a user benefit.
Depending on the blogger's settings, the user benefits can be provided to the user through advertisements exposed on the blogger's blog.
User benefits may be provided depending on whether or not the user benefits provided by the blogger are provided.
User benefits can be distributed to users and bloggers.
As a user benefit can be provided by earning a reserve.
By empowering bloggers to choose which advertisements and user benefits will be shown on the blog, the content of the user benefits, and allowing the bloggers to distribute the user benefits, the bloggers will be able to see more relevant ads for their blogs or posts. The user may be encouraged to select a favorite topic, and the user may be encouraged to visit the affiliated store by exposing more suitable advertisements to the blog or posting.
1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention.
3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention.
4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention.
6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention.
7 is a block diagram for explaining an example of the internal configuration of the reserve management system according to an embodiment of the present invention.
8 is a flowchart illustrating an example of a reserve management method according to an embodiment of the present invention.
9 is a block diagram for explaining another example of the internal configuration of the reserve management system in an embodiment of the present invention.
10 is a flowchart illustrating another example of a reserve management method according to an embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an
The
The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.
In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > In this case, the situation induced by the advertiser may include, for example, a situation in which a page associated with the advertiser is exposed to a user who selects an advertisement.
The
The
In this case, the reserve management system according to the embodiments of the present invention may be a system included in the system of one individual advertising platform or may be a separate system for transmitting and receiving data in association with the system of one individual advertising platform. In addition, the reserve management system according to another embodiment of the present invention may be a system included in the system of one individual publisher or may be a separate system for transmitting and receiving data in association with the system of one individual publisher.
2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention. At this time, Figure 2 schematically represents the relationship between the
Basically, the
In the present specification, the term " reserve money "may be expressed in units of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to money used in the real world as needed. In the case of cyber currency, it can be freely expressed as needed, for example, a cyber currency having a 1: 1 ratio and a cyber currency having a value of 1:10 ratio and a unit of money actually used in the real world. .
In this case, the reserve may include, for example, at least one of the following three types of reserves.
1. When the
2. When the
3. The
Here, the funnel path according to the setting of the
In addition, the checkout payment is a site (individual publisher) associated with the
In this case, a reserve rate for payment of the product or service of the
(1) When the
(2) When the
(3) the
For example, the basic reserve rate may be set by the
In this case, the reserve rate of the reserve to provide for the purchase of the product or service of the
At this time, since the
3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention. 3 largely illustrates an
First, the
For example, if a member is exposed to a member's ads through a publisher-provided website, and the member selects an advertisement (for example, clicks on an ad link added to the website), The merchant's website may be provided. In this case, the reserve management system transmits information about at least one of a funnel indicating how the user visited the affiliated store, a basic accumulation rate of the affiliated store, and a click ID for identifying the user's click on the advertisement to the affiliated store. Can be. In addition, when a member who visits a merchant purchases a product or service of the affiliated store, the inflow information of the member's purchase of the product or service is transferred to the reserve provision system according to a preset guide based on at least one information received from the reserve management system. It can be delivered, the reserves can be accumulated in the reserve provision system. In this case, the member may be provided with information about the accumulation of the reserve.
In addition, the
If a member uses a reserve when purchasing a product or service of a member store, inflow information about the use of the reserve may be transferred to the reserve providing system and the used reserve may be deducted. In this case, the member may be provided with information about the use of the reserve.
4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The
In this case, when the
5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention. The
At this time, the reserve shown in Figures 4 and 5 may refer to the reserve according to the above basic reserve rate. The reserves according to the first additional reserve rate and the second additional reserve rate may be determined and provided in real time according to a funnel and a payment method when a member wants to purchase a product or service.
In addition, although FIG. 4 and FIG. 5 show information such as "Cash"
4 and 5, when using the reserve management system or reserve management method according to embodiments of the present invention, according to the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site By providing the reserve to the user, it is possible to induce the user's interest, thereby increasing the advertising effect of the advertisers joined as a merchant. In addition, the media can increase the advertising revenue by attracting the attention of advertisers according to the increase of the advertising effect.
6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention.
In addition, the affiliated store may determine whether or not the exposure of the "Cash" icon through authentication at the step of joining the affiliate, the value of the basic reserve rate may be set or the additional reserve rate may be determined. For example, all merchants can determine the base rate of accumulation at the stage of signup. As another example, when the affiliated merchant is affiliated with the checkout payment described above, the affiliated store may determine whether to set a second additional reserve rate at the stage of joining the affiliated store. Of course, the merchant can be modified information or settings even after the stage of joining the merchant.
Referring back to FIG. 4, FIG. 4 shows advertisements exposed according to the exposure order for each advertisement product as a search result for a user's search word. 4 illustrates an example of a search advertisement. However, advertisements of affiliated stores according to embodiments of the present invention are not limited to search advertisements only. That is, advertisements of affiliate stores may be exposed through various advertisement methods. For example, an advertisement of a merchant may be exposed in the form of a banner advertisement on a blog, a web site where people can freely write according to their interests.
In one embodiment of the present invention, when the user visits the affiliated store through an advertisement of the affiliated store exposed to a blog or a post included in the blog, and performs a predetermined action by the affiliated store, the user benefit is provided to the user and the blogger who is the operator of the blog. May be distributed and provided. For example, the user benefit may be a deposit earned upon purchase of a product or service already described in detail. In other words, when a user visits an affiliated store through an advertisement of an affiliated store exposed to a blog and purchases a product or service of the affiliated store, reserves may be distributed to the user and blogger and distributed.
In another embodiment of the present invention, the blogger may be provided with a setting function that enables the blogger to set a favorite topic for at least one post included in the blog or the blog. That is, the blogger may set a favorite topic for each blog or post by using the provided setting function. At this time, the reserve management system according to the present embodiment for the advertising of the merchant among the advertisements exposed to the user through the blog or the preference topic set the preference topic, the user visits the merchant through the merchant to advance in advance by the merchant When performing the set action, the user may be provided with at least some of the user benefits according to the performed action. Even in this case, user benefits may be distributed to users and bloggers. That is, at least some of the user benefits may be provided to the user and the rest may be provided to the bloggers.
7 is a block diagram for explaining an example of the internal configuration of the reserve management system according to an embodiment of the present invention. The
The merchant
The user
The
In addition, whether or not to provide a user benefit may be further set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.
In addition, the content of the user benefit may be further set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the user
That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.
8 is a flowchart illustrating an example of a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment may be performed by the affiliated
In
In
In
In addition, whether or not to provide a user benefit may be further set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.
In addition, the content of the user benefit may be further set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the
That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.
9 is a block diagram for explaining another example of the internal configuration of the reserve management system in an embodiment of the present invention. The
The user
The
In addition, in the present embodiment, the blog may be set by the blogger as a favorite topic of the blog or at least one post included in the blog. Here, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement. For example, if the preference topic corresponds to an advertisement, the blogger can directly select the advertisement to be exposed through his blog or post. As another example, if a preference topic is the subject of an advertisement, a blogger may choose to expose an advertisement on a specific subject through his blog or post. As another example, when the preference topic is a category of an advertisement, a blogger may select to display an advertisement of a specific category through his or her blog or post. That is, the user benefit may be provided to the user and the blogger only for the advertisement of the affiliated store exposed through the blog or the post where the preference topic is set.
In addition, whether or not to provide a user benefit may be set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.
In addition, the content of the user benefit may be set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the user
That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.
10 is a flowchart illustrating another example of a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment may be performed by the
In
In
In addition, in the present embodiment, the blog may be set by the blogger as a favorite topic of the blog or at least one post included in the blog. Here, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement. For example, if the preference topic corresponds to an advertisement, the blogger can directly select the advertisement to be exposed through his blog or post. As another example, if a preference topic is the subject of an advertisement, a blogger may choose to expose an advertisement on a specific subject through his blog or post. As another example, when the preference topic is a category of an advertisement, a blogger may select to display an advertisement of a specific category through his or her blog or post. That is, the user benefit may be provided to the user and the blogger only for the advertisement of the affiliated store exposed through the blog or the post where the preference topic is set.
In addition, whether or not to provide a user benefit may be set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.
In addition, the content of the user benefit may be set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the
That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.
7 to 10, at least one of preference topics that can be set by the blogger, whether to provide user benefits, and contents of the user benefits may be set through a setting function provided through the blog of the blogger. In addition, as described above with reference to Figure 2 reserves may be classified into basic reserves and additional reserves. The reserve described with reference to FIGS. 7 to 10 may mean a reserve including all of these basic reserves and additional reserves, may mean a basic reserve, or may mean additional reserves. When the additional reserve means the additional reserve may be set according to the predetermined funnel.
As such, according to embodiments of the present invention, when a member of a medium that exposes an advertisement of an advertiser purchases a product or service through an affiliate store (advertiser or an advertiser's site), a reserve may be provided to the member and inflowed. By further setting the additional reserve rate according to the path or payment method, additional reserves can be provided to the member. Therefore, by providing the user with a reserve for the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site, it can attract the user's interest, thereby increasing the advertising effect of advertisers affiliated with merchants In the position of a medium that exposes the advertiser's advertisements, the advertisers' interests can be induced by increasing the advertising effect, thereby increasing the advertising revenue.
In addition, when the user visits the merchant through an advertisement of the affiliated store exposed to the blog and a predetermined action is performed by the user, the user may provide a user benefit, and may be selected according to the setting of the blogger and applied to the blog of the blogger. Exposed advertisements can provide user benefits to the user. In addition, the user benefits can be provided according to the provision of the user benefits set by the blogger and the contents of the user benefits, the user benefits can be distributed to the users and bloggers, and the reserves can be accumulated and provided as user benefits. Can be.
In addition, by giving bloggers the ability to choose which advertisements and user benefits will be displayed on the blog, the content of the user benefits, and the content of the user benefits, the bloggers will also be able to distribute the user benefits, making them more suitable for their blogs or postings. May induce a user to select a preference topic so that the advertisement may be exposed to a blog or a posting, thereby inducing a user visit to the affiliated store.
The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.
As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.
Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.
210: reserve system
220: merchant
230: Member
Claims (37)
A user benefit confirmation unit for confirming a user benefit to be provided according to the performed action when the user visits an affiliated store through the affiliated store advertisement and performs an action preset by the affiliated store; And
User benefit providing unit that provides at least some of the user benefits to the user
The system comprising:
The user benefit providing unit,
Reserve management system, characterized in that for providing the identified user benefits to the user and the blogger.
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management system, characterized in that it comprises a reserve accumulated according to the purchase.
The user benefit providing unit,
Reserve management system, characterized in that for providing the reserve and the distribution to the user and the blogger.
Advertisement of the affiliated store, the reserve management system, characterized in that the selected through the blog or the at least one post is exposed according to the set preference.
The preference topic is a reserve management system, characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
Whether or not to provide the user benefit is further set by the blogger,
At least some of the user benefits are provided to the user when the user benefits are set to be provided.
The content of the user benefit is further set by the blogger,
The reserve management system, characterized in that the user benefits to be provided according to the performed action is confirmed using the set user benefits.
The user is a reserve management system, characterized in that it comprises a user who subscribes as a member through a site of a medium for exposing the advertisement of the merchant to the blog or a medium providing a blog service.
User benefit provision unit for distributing the user benefits to the user and the blogger of the blog
The system comprising:
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management system, characterized in that it comprises a reserve accumulated according to the purchase.
The user benefit providing unit,
Reserve management system, characterized in that for providing the reserve and the distribution to the user and the blogger.
The blog is a reserve management system, characterized in that the preference topic of the blog or at least one post included in the blog is set by the blogger.
Advertisement of the affiliated store, the reserve management system, characterized in that the selected through the blog or the at least one post is exposed according to the set preference.
The preference topic is a reserve management system, characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
Whether to provide the user benefit is set by the blogger,
At least some of the user benefits are provided to the user when the user benefits are set to be provided.
The content of the user benefit is set by the blogger,
The reserve management system, characterized in that the user benefits to be provided according to the performed action is confirmed using the set user benefits.
The user is a reserve management system, characterized in that it comprises a user who subscribes as a member through a site of a medium for exposing the advertisement of the merchant to the blog or a medium providing a blog service.
Confirming a user benefit to be provided according to the performed action when the user visits an affiliated store through the affiliated store advertisement and performs an action preset by the affiliated store; And
Providing at least some of the user benefits to the user
Reserve management method comprising a.
Providing at least some of the user benefits to the user,
The reserve management method, characterized in that for providing the identified user benefits to the user and the blogger.
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management method characterized in that it comprises a reserve accumulated according to the purchase.
Providing at least some of the user benefits to the user,
The reserve management method, characterized in that for providing the reserve to the user and the blogger to distribute and earn.
Advertisement of the affiliated store is selected according to the set preference topics, the reserve management method characterized in that exposed through the blog or the at least one post.
The preference topic, the reserve management method characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
Whether or not to provide the user benefit is further set by the blogger,
At least some of the user benefits are provided to the user when the user benefit is set to provide the reserve management method.
The content of the user benefit is further set by the blogger,
The reserve management method characterized in that the user benefits to be provided according to the performed action is confirmed by using the contents of the set user benefits.
The user is a reserve management method characterized in that it comprises a user who is registered as a member through the site of the medium that exposes the advertising of the merchant to the blog or a medium providing a blog service.
Distributing and providing the user benefit to the user and the blogger of the blog
Reserve management method comprising a.
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management method characterized in that it comprises a reserve accumulated according to the purchase.
The user benefit providing unit,
The reserve management method, characterized in that for providing the reserve to the user and the blogger to distribute and earn.
The blog is a reserve management method, characterized in that the preference topic of the blog or at least one post included in the blog is set by the blogger.
Advertisement of the affiliated store is selected according to the set preference topics, the reserve management method characterized in that exposed through the blog or the at least one post.
The preference topic, the reserve management method characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
Whether to provide the user benefit is set by the blogger,
At least some of the user benefits are provided to the user when the user benefit is set to provide the reserve management method.
The content of the user benefit is set by the blogger,
The reserve management method characterized in that the user benefits to be provided according to the performed action is confirmed by using the contents of the set user benefits.
The user is a reserve management method characterized in that it comprises a user who is registered as a member through the site of the medium that exposes the advertising of the merchant to the blog or a medium providing a blog service.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020110097471A KR20130049229A (en) | 2011-09-27 | 2011-09-27 | Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020110097471A KR20130049229A (en) | 2011-09-27 | 2011-09-27 | Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user |
Publications (1)
Publication Number | Publication Date |
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KR20130049229A true KR20130049229A (en) | 2013-05-14 |
Family
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Application Number | Title | Priority Date | Filing Date |
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KR1020110097471A KR20130049229A (en) | 2011-09-27 | 2011-09-27 | Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user |
Country Status (1)
Country | Link |
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KR (1) | KR20130049229A (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20200120441A (en) * | 2019-04-12 | 2020-10-21 | 조은철 | Design travel sales method with incentive pay for people who gathering tourists |
-
2011
- 2011-09-27 KR KR1020110097471A patent/KR20130049229A/en not_active Application Discontinuation
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20200120441A (en) * | 2019-04-12 | 2020-10-21 | 조은철 | Design travel sales method with incentive pay for people who gathering tourists |
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