KR101703079B1 - Reserve point management system and method for provding differential reserve point with respect to advertisement to user - Google Patents

Abstract

Disclosed is a reserve management system and method in which a reserve rate for an advertisement is applied to a user in a differential manner. The reserve management system includes a merchant advertisement confirmation unit for confirming an advertisement of an affiliate shop in a list of advertisements to be exposed as a search result according to a search word input by a user and an accumulation rate of reserve funds to be provided to the user for an advertisement of the identified merchant, And an information adding unit for adding information on the accumulation rate of the advertisement of the calculated merchant to the search result added in association with the advertisement of the merchant.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a reserve management system and method,

Embodiments of the present invention relate to a reserve management system and method for applying a reserve ratio to an advertisement to provide the reserve to a user.

The deposit according to the prior art is determined based on the amount of money that is paid by the user when the user receives the goods or services and when the goods or services are provided, that is, the transaction amount. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain percentage of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

And is provided in a reserve management system and method that can provide a deposit to a member when a member of the medium that exposes the advertiser's advertisement purchases the goods or services through the merchant (the advertiser or the advertiser's site).

A reserve fund management system and method in which an additional reserve ratio according to a funnel or a settlement method is further set up so that a supplementary deposit can be further provided to a member.

The present invention provides a reserve management system and method that can prevent a problem that an advertiser's bidding behavior is distorted from a ranking competition to an accumulation rate competition by applying a reserve ratio of the reserve provided according to an exposure ranking of an advertisement.

An affiliate shop advertisement confirming unit for confirming an advertisement of an affiliate shop in a list of advertisements to be exposed as a search result according to a search word input by a user and an accumulation rate of a reserve to be provided to a user for an advertisement of the identified affiliate shop, And an information adding unit for adding the information on the accumulation rate of the advertisement of the calculated merchant to the search result to be added in association with the advertisement of the merchant.

According to one aspect, the accumulation rate calculation unit can calculate the accumulation rate such that the higher the exposure ranking of the advertisement of the merchant, the larger the value.

According to another aspect of the present invention, the accumulation rate calculation unit applies a weight, which varies according to an exposure order of an advertisement of the merchant, to the merchant store setting accumulation rate based on the merchant store setting accumulation rate set by the merchant for the preset reference exposure ranking, Can be calculated.

According to another aspect of the present invention, the accumulation rate calculation unit may calculate a difference between an exposure ranking of the advertisement of the merchant and the reference exposure rank and a weight based on the merchant store setting accumulation rate, based on the merchant store setting accumulation rate, It is possible to calculate the accumulation rate by applying the franchise point setting accumulation rate.

According to another aspect, the predetermined reference exposure rank may include the highest exposure ranking.

According to another aspect, the reserve may include a basic reserve provided upon purchase if the user visits the merchant and purchases the merchandise or service of the merchant.

According to another aspect, the accumulation rate of the basic reserve may be exposed to the user together with the advertisement of the merchant in the search result.

According to another aspect, the reserve may further include an additional reserve determined based on at least one of a user's entry to the merchant and a payment method for purchase of the goods or services.

A step of confirming an advertisement of an affiliate shop in a list of advertisements to be exposed as a search result according to a search word input by a user, a step of applying a reserve ratio of a reserve to be provided to a user to an identified advertisement of a merchant, And adding information on the accumulation rate of the calculated advertisement of the merchant to the search result to be added in association with the advertisement of the merchant.

A merchant advertisement confirmation unit for confirming an advertisement of a merchant and a credit accumulation rate providing unit for providing a credit accumulation rate set for the advertisement of the identified merchant in a list of advertisements to be exposed as a search result according to a search word input by a user, And the difference is applied according to the exposure order of the advertisement of the merchant.

A step of confirming an advertisement of an affiliate shop in a list of advertisements to be exposed as a search result according to a search word input by a user and a step of providing a reserve ratio of the reserve made for the advertisement of the identified affiliate shop, And the difference is applied according to the exposure order.

If a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant (an advertiser or an advertiser's site), the member can provide a reserve.

You can set up additional accrual rates based on your funnel or payment method, so you can provide additional reserves to your members.

It is possible to prevent the problem that the advertiser's bid behavior is distorted from the ranking competition to the accumulation rate competition by applying the accumulation rate of the reserve provided according to the advertisement exposure ranking in a differential manner.

It is possible to induce a user's interest by providing a user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site and thereby increasing the advertising effect of advertisers who have joined as a merchant have.

From the viewpoint of the media that exposes the advertiser 's advertisement, it is possible to raise the advertisement revenue by inducing the interest of the advertiser as the advertising effect increases.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention.
4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
Figure 6 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention.
FIG. 7 is a block diagram showing an example of the internal structure of the reserve management system in an embodiment of the present invention. FIG.
8 is a flowchart showing an example of a reserve management method according to an embodiment of the present invention.
9 is a block diagram showing another example of the internal structure of the reserve management system in an embodiment of the present invention.
10 is a flowchart showing another example of a reserve management method in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may mean a terminal such as a PC (personal computer), a smart phone, etc., which the advertiser 110 or the user 140 actually uses. 1 may mean that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a terminal used by the user 140 using a wired / wireless network have.

The advertisement platform 120 may perform bidding for the advertisement of the advertiser 110, matching between the advertisement and the keyword, sorting the advertisement or the advertiser, providing the advertisement to the publisher 130, and billing according to exposure of the advertisement. Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the advertiser-induced situation may include, for example, a situation in which the page associated with the advertiser is exposed to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive advertisements for exposing through the pages from the advertisement platform 120 and provide the advertisements to the user 140. For example, the publisher 130 may deliver the keyword entered by the user 140 to the advertisement platform 120, receive the advertisement for the keyword from the advertisement platform 120, and provide the advertisement 140 to the user can do.

The publisher 130 may provide a path (screen) in which the user 140 is directly provided with the advertisement. For example, in a typical online environment, advertisements may be provided to a user 140 via a web site. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

At this time, the reserve management system according to the temporal examples of the present invention may be a system included in the system of one individual advertisement platform or a separate system that transmits and receives data in association with the system of one individual advertisement platform. In addition, the reserve management system according to another embodiment of the present invention may be a system included in a system of one individual publisher, or a separate system that transmits and receives data in association with a system of one individual publisher.

FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG. At this time, FIG. 2 outlines the relationship between the reserve management system 210, the merchant 220 and the member 230. Here, the merchant 220 may refer to an advertiser who has been approved for affiliation through the site associated with the deposit management system 210 of the advertiser 110 of FIG. 1 or a site of the advertiser. In addition, the member 230 may refer to a user who has undergone a membership process through a site associated with the reserve management system 210 of the user 140 in FIG.

Basically, when the member 230 visits the merchant 220 and purchases a commodity or a service of the merchant 220, the reserve management system 210 provides the membership 230 with a reserve And managing the accumulated funds by the members 230. [0040] FIG.

In the present specification, the term " reserve money "may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money with a value of 1: 1 ratio or cyber money with a value of 1: 10 ratio with units of money actually used in the real world .

At this time, the reserve may include at least one of the following three types of reserves.

1. A basic reserve that provides a fixed amount of the transaction price of the purchased product or service when the member 230 visits the merchant 220 and purchases the product or service.

2. When a member 230 visits a merchant shop 220 via a predetermined funnel path by the administrator of the reserve management system 210 or the reserve management system 210 to purchase a product or service, The first additional reserve to provide a fixed amount of the transaction value of.

3. When the member 230 receives payment from the merchant 220 through a payment method conforming to the partnership conditions predetermined by the manager of the reserve management system 210 or the reserve fund management system 210 such as checkout payment or specific credit card payment, A second additional reserve that provides a fixed amount of the transaction price of the purchased product or service when purchasing the product or service at the time of purchase.

Herein, the inflow path is not limited to the path when the member 230 accesses the merchant 220 through a site according to the setting of the reserve management system 210, or when the merchant 220 accesses the merchant 220 through one site May also include a route depending on which of the various advertisement methods of the site has accessed the merchant 220 through an advertisement exposed through an advertisement method. For example, the advertisement method includes (1) a search advertisement that is an advertisement method that provides information about an advertisement of an advertiser who purchased a keyword included in a search word, and (2) And a shopping advertisement, which is an advertisement method of providing information on the corresponding product and information on the site of the advertiser who sells the product. In addition, a path when the member 230 directly enters the URL of the affiliated store 220 and approaches the affiliated store 220 can also be included in the inflow path.

In addition, when the site (individual publisher) associated with the deposit management system 210 is affiliated with the merchant 220 for checkout payment, the checkout payment is made by the member 230 at the affiliated merchant 220, And a settlement service that can proceed through the ID and password entered when subscribing to a site associated with the deposit management system 210 for settlement of transactions. These checkout settlements are already well known and will not be described in detail.

At this time, the accumulation rate for the settlement of the goods or services of the member 230 can be determined using the accumulation rate of the reserve for at least one of the above-mentioned three types of reserves. In other words, the reserve management system 210 can determine the reserve for the settlement of the goods or services of the member 230 using at least one of the following three rates, and provide the determined reserve to the member 230 . Here, the accumulation rate may mean the ratio of the reserve to the transaction price.

(1) A basic accumulation ratio indicating a ratio of the basic reserve to be provided to the member 230 in the transaction price of the purchased product or service when the member 230 visits the merchant 220 and purchases the product or service.

(2) When the member 230 visits the merchant shop 220 and purchases a commodity or a service through a predetermined funnel path established by the administrator of the reserve management system 210 or the reserve management system 210, To the member (230) in the transaction price of the purchased goods or services to provide the member (230) with the first additional accumulation rate.

(3) When the member 230 receives the merchandise through the payment method that matches the affiliation conditions preset by the administrator of the reserve management system 210 or the reserve management system 210, such as check-out settlement or specific credit card settlement, The second additional rate indicating the ratio of the second additional reserve to be provided to the member 230 in the transaction price of the purchased product or service.

For example, the basic accumulation rate can be set by the merchant 220 within the range of the minimum / maximum accumulation rate set by the administrator of the deposit management system 210 or the reserve management system 210, and the first additional accumulation rate May be set by the individual publisher, the reserve management system 210, the manager of the reserve management system 210, or the merchant 220 considering the discountable size and marketing effect during import. Additionally, the second additional rate may be set through consultation between the respective publisher and the affiliate (merchant 220).

At this time, the accumulation rate of the reserve for providing the purchase of the goods or services of the member 230 may be determined using not only the basic accumulation rate but also at least one additional accumulation rate among the first additional accumulation rate and the second additional accumulation rate.

1, since the deposit management system 210 is a system linked to an advertisement platform or a publisher, not the merchant 220, the reserve provided to the member 230 is a product of the merchant 220 It is possible to make the source of revenue an advertisement fee paid by the merchant 220 according to the advertisement exposure of the merchant 220 instead of the transaction fee for the service.

3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention. FIG. 3 largely illustrates the accumulation step 310 and the use step 320. [

First, the accumulating step 310 includes a step 311 in which a member purchases a commodity or a service of a merchant, a step 312 in which the merchant pays a payment to the publisher, and a step 313 in which the publisher accumulates a reserve amount of the member (313). That is, when a member visits a merchant and purchases a merchandise or a service, the merchant pays a payment for the reserve money to the publisher first, and the publisher accumulates the reserve money of the member, and the accumulation step 310 can be performed.

For example, if a member can expose ads to a member through a website provided by a publisher, and a member chooses to advertise (for example, clicks on an advertisement link added to a website) A merchant's website may be provided. At this time, the reserve management system transmits information on at least one of a funnel indicating which route the user has visited to the merchant, a basic accumulation rate of the merchant, and a click ID for identifying the advertisement click of the user to the merchant . In addition, when the member who visited the merchant purchases a merchandise or service of the merchant, the information on the purchase of the merchandise or the service of the member based on the at least one information received from the reserve management system is transmitted to the reserve fund providing system And the reserve can be accumulated in the reserve fund providing system. In this case, the member may be provided with information on the accumulation of the reserve.

In addition, the use step 320 includes a step 321 in which the member uses the reserve, a step 322 in which the publisher subtracts the reserve of the member, and a step 323 in which the publisher pays the payment to the corresponding merchant . In other words, if a member uses at least a portion of the accumulated reserves when purchasing a product or service from an affiliated store, the publisher deducts the amount of the amount used by the member, and pays the payment amount corresponding to the amount of the reserve used for the payment to the merchant , The use step 320 may be performed.

If a member purchases a merchandise or service from a franchisee, the information on the use of the reserve may be transferred to the reserve funding system and deducted from the reserve. In this case, the member may be provided with information on the use of the reserve.

4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. A screen 400 shown in FIG. 4 is an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 are exposed as described in FIG. At this time, the individual advertisements for which the "Cash" icons 410 to 440 are set may refer to the advertisements provided with the reserves described in FIGS. That is, the "Cash" icon 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the deposit.

At this time, when the member 230 described in FIG. 2 accesses the corresponding merchandise site through the link of the advertisement in which the "Cash" icon 310 to 340 is set and purchases a product or service, a certain amount of the transaction price is provided as a reserve Can receive.

5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 500 shown in FIG. 5 is also an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 indicate a case where a reserve is set for the entire specific advertiser shopping mall rather than the individual merchandise. In this case, the "Cash" icons 510 and 520 may indicate that a reserve is set for all goods or services sold at a particular advertiser's mall. Also in this case, a deposit may be set for individual goods or services such as the "Cash"

At this time, the reserve shown in FIG. 4 and FIG. 5 may mean a reserve according to the basic accumulation rate. The reserves based on the first additional rate and the second additional rate can be determined and provided in real time according to the inflow route and the payment method when the member intends to purchase the goods or services.

In FIGS. 4 and 5, information such as a "Cash" icon 410 to 440 or a "Cash" icon 510 and 520 is provided to provide information that the advertisement provides, The user may be provided with additional information on whether to provide a reserve of funds. For example, the accumulation rate may be provided to users along with the "Cash" icon 410-440 or the "Cash" icon 510 and 520. Here, the accumulation rate may mean the ratio of the reserve to the transaction price. For example, if a member visiting a merchant purchases a commodity with a transaction amount of 100,000 won, and the accrual rate is 2%, a reserve of 2,000 won may be provided to the member. That is, information for notifying that the accumulation rate is 2% can be provided to users together with the "Cash" icon 410-440 or the "Cash" icon 510 and 520.

4 and FIG. 5, when the reserve management system or the reserve management method according to the embodiments of the present invention is used, when the purchase of a specific product or a specific service or purchase of goods or services included in a specific site By providing the reserve to the user, the user's interest can be attracted, and accordingly, the advertisement effect of the advertiser who has joined the franchise can be increased. Also, from the viewpoint of the media, the advertising revenue can be increased by attracting the advertisers' interest in the increase of the advertisement effect.

Figure 6 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention. The screen 600 is an example showing a part of the order page screen at a specific merchant shop. At this time, the dotted box 610 shows a user interface in which the user can use the accumulated reserve when an icon indicating that the reserve according to the present embodiment is accumulated and an accumulated reserve exists. At this time, in order to accumulate or use the reserve, a login to the site associated with the reserve management system according to the present embodiment is required. At this time, the login box 620 represents a user interface for login to the site associated with the reserve management system. That is, the user can authenticate that he is a registered member by logging into the site associated with the reserve management system through the login box 620. [

Also, the merchant can determine whether to expose the "Cash" icon through authentication at the merchant subscription step, and determine whether the default accumulation rate is set or whether the additional accumulation rate is set. For example, all merchants can determine the basic accumulation rate at the stage of subscription. As another example, if the merchant is an affiliated merchant associated with the above-mentioned checkout payment, the merchant may determine whether or not to set the second additional rate at the step of joining the merchant shop. Of course, it is natural that merchants can modify their information and settings even after the merchant subscription stage.

Referring again to FIG. 4, advertisements that are exposed according to an exposure order for each advertisement item are shown as a search result for a user's search term. At this time, the advertisements exposed in the second order and the advertisements exposed in the third order in the advertisement product "Power Link " are advertisements of the merchant, and the" Cash "icon 410 and the" Cash "icon 420 are displayed together. In this case, since the provision of the reserve may have a great influence on the advertisement selection (click) of the users, it is not a competition for ranking the advertiser's advertisement in a higher ranking at the time of bidding for advertisement exposure among the merchants, There is a possibility that the competition of the reserve ratio may occur for introducing the user to the merchant by suggesting higher accumulation rate. In this case, as in the case of the search advertisement, the sales of the search advertisement generating the profit through the bid according to the exposure rank may be affected.

Therefore, in the reserve management system and the reserve management method according to the embodiments of the present invention, the accumulation rate is differently applied to the exposure order by reflecting the exposure ranking in the setting of the accumulation rate, , The influence of the accumulation rate can be reduced. Basically, the accumulation rate can be calculated to have a larger value as the exposure ranking of the advertisement of the merchant is higher.

In one embodiment, the accumulation rate may be calculated based on the merchant setting accumulation rate set by the merchant for the preset reference exposure rank, and the weight value varying according to the exposure order of the advertisement of the merchant is applied to the merchant setting accumulation rate.

Table 1 below shows that when the predefined exposure ranking is the highest exposure ranking (rank 1), when the exposure rank of the advertisement of the merchant falls from 1 to 5, the weighting is applied to the merchant setting accumulation rate, As shown in Fig.

franchisee
Set-up rate 1st place
exposure 2nd place
exposure 3 ranks
exposure 4 ranks
exposure 5 ranks
exposure 5.0% 5.0% 4.5% 4.0% 3.5% 3.0% 4.0% 4.0% 3.6% 3.2% 2.8% 2.4% 3.0% 3.0% 2.7% 2.4% 2.1% 1.8% 2.0% 2.0% 1.8% 1.6% 1.4% 1.2% 1.0% 1.0% 0.9% 0.8% 0.7% 0.6%

At this time, the weight in the above-described Table 1 is changed according to the exposure order of the advertisement of the merchant. For example, in Table 1, the weight when the advertisement is exposed to the first rank is a value of '1.0', the weight when the advertisement is exposed to the second rank is a value of 0.9 and the weight when the advertisement is exposed to the third rank Quot; is set to a value of " 0.8 ", a weight value in the case of exposure to the 4th rank is set to a value of 0.7, and a weight in the case of exposure to the 5th rank is set to a value of 0.6. That is, if the accumulation rate of the merchant setting is '3.0%' and the advertisement of the merchant is exposed in the third rank, the accumulation rate of the advertisement of the merchant may be set to 2.4% (3.0% * 0.8) as shown in Table 1.

In another embodiment, the accumulation rate may be determined based on the merchant setting accumulation rate set for the franchise store with respect to the predetermined reference exposure ranking, the difference between the exposure ranking of the advertisement of the merchant and the reference exposure rank, and the weight based on the merchant setting accumulation rate . Referring again to Table 1, when the accumulation rate of the merchant setting is 5.0%, the accumulation rate of each exposure order is 0.5%, and when the accumulation rate of the merchant setting is 4.0%, the accumulation rate The difference is 0.4%. That is, when the reference exposure rank is the highest ranking (rank 1), it can be seen that the accumulation rate decreases or increases by 1/10 of the value of the franchisee setting accumulation rate for each first difference. That is, if the accumulation rate of the merchant setting is '3.0%' and the advertisement of the merchant is exposed in the third rank, the accumulation rate of the advertisement of the merchant is set to 2.4% (3.0% - 0.3% - 0.3%) as shown in Table 1 .

Although two embodiments have been described with reference to Table 1 for the sake of convenience of description, it is to be understood that the above-described embodiments are only illustrative of the present invention, and the present invention is not limited thereto . For example, in the second embodiment, the accumulation rate may be calculated so as to decrease or increase by 2/10 of the value of the merchant store setting accumulation rate for each first difference. In this case, if the accumulation rate of the merchant setting is '3.0%' and the advertisement of the merchant is exposed in the third rank, the accumulation rate of the advertisement of the merchant may be set to 1.8% (3.0% - 0.6% - 0.6%). Also, in the first embodiment, the weights in the respective exposure orders may be set to have a difference of 0.15 or 0.2 instead of 0.1.

At this time, the accumulation rate of the advertisement of the merchant may be adjusted to have a value equal to or larger than the minimum payment unit. For example, if the minimum unit of payment is '0.5%' and the calculated accrual rate is '0.2%', the calculated accrual rate can be adjusted to '0.5%'.

In addition, the accumulation rate may include the basic accumulation rate and the additional accumulation rate as described above. In this case, both the basic rate of addition and the additional rate can be calculated as described above. For example, if the fiduciary rate of the merchant's advertisement is "5.0%" and the additional rate is "5.0%", if the ranking of the fidget's advertisement is rank 1, the accumulation rate is 10.0% (5.0% + 5.0 %) ', And in the case of the fifth rank, the accumulation rate may be set to 6.0% (3.0% + 3.0%). That is, the same weights can be applied to the basic and additional accrual rates, respectively. In addition, different weights may be applied to the basic and additional accrual ratios, respectively, as needed. For example, according to the first embodiment, the basic accumulation rate may be set to have a difference of 0.1 between weights, and the additional accumulation rate may be set to have a difference of 0.15 between weights. In this case, the accumulation rate in the above example is set to 10.0% (5.0% + 5.0%) when the exposure ranking of the merchant's advertisement is 1, and in the case of 5 ranking, the weight according to the 5 ranking is 0.4 , It can be set to '5.0% (3.0% + 2.0%)'.

FIG. 7 is a block diagram showing an example of the internal structure of the reserve management system in an embodiment of the present invention. FIG. The reserve management system 700 according to the present embodiment directly calculates and provides the accumulation rate of an advertisement of an affiliated store. As shown in FIG. 7, the affiliate store advertisement confirmation unit 710, the accumulation rate calculation unit 720, 730 < / RTI >

The merchant advertisement confirmation unit 710 confirms the advertisement of the merchant in the list of ads to be exposed as a search result according to the search word input by the user. For example, the reserve management system 700 may be a system included in the system of the publisher described with reference to FIG. That is, when the user visits the site of the publisher and inputs a search word, the publisher can generate a search result according to the search word and provide the search result to the user. At this time, the merchant advertisement confirming unit 710 can confirm the advertisement of the merchant among the ads exposed through the search result.

The accumulation rate calculation unit 720 calculates the accumulation rate of the reserve to be provided to the user for the advertisement of the identified merchant by applying differently according to the exposure order of the advertisement of the merchant. At this time, the accumulation rate calculation unit 720 can calculate the accumulation rate such that the higher the exposure ranking of the advertisement of the merchant, the greater the value. For example, the accumulation rate calculation unit 720 may calculate the accumulation rate by applying a weight value varying according to the exposure ranking of the advertisement of the merchant to the merchant store setting accumulation rate, based on the merchant store setting accumulation rate set by the merchant have. As another example, the accumulation rate calculation unit 720 may calculate a difference between the exposure ranking of the advertisement of the merchant and the reference exposure rank and the weight based on the merchant setting accumulation rate on the basis of the merchant store setting accumulation rate To calculate the accumulation rate. Here, the preset reference exposure order may include the highest exposure ranking.

Since the method of calculating the accumulation rate of the advertisement of the merchant has already been described in detail, the repetitive description is omitted.

The information adding unit 730 adds information about the calculated accumulation rate of the advertisement of the merchant to the search result in association with the advertisement of the merchant. In this case, when the user visits the merchant and purchases the merchandise or service of the merchant, the reserve may include a basic reserve provided according to the purchase. In this case, the accumulation rate of the basic reserve may be exposed to the user together with the advertisement of the merchant in the search result. In addition, the reserve may further include an additional reserve determined based on at least one of a flow path of the user to the merchant and a payment method for purchase of the goods or services. At this time, the information on the accumulation rate of the additional reserve may be exposed together with advertisement of the merchant in the search result. For example, phrases such as "5% discount when paying with AA card" may be added to the description that describes the advertisement. If necessary, only the accumulation rate of the basic reserve is exposed to the search result, and the accumulation rate of the additional reserve may not be exposed.

As described above, the publisher can provide the user who entered the search term with the search result to which the information about the accumulation rate is added in association with the advertisement of the merchant. In this case, when the user who is a member visits the merchant through the advertisement of the merchant provided as a search result and purchases the merchandise or service of the merchant, the reserve may be accumulated to the user according to the accumulation rate of the advertisement of the merchant.

8 is a flowchart showing an example of a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment can be performed by the reserve management system 700 described with reference to FIG.

In operation 810, the reserve management system 700 identifies an advertisement of a merchant in a list of advertisements to be exposed as a search result according to a search word input by a user. For example, the reserve management system 700 may be a system included in the system of the publisher described with reference to FIG. That is, when the user visits the site of the publisher and inputs a search word, the publisher can generate a search result according to the search word and provide the search result to the user. At this time, the reserve management system 700 can confirm the advertisement of the merchant among the advertisements exposed through the search result.

In operation 820, the reserve management system 700 calculates the accumulation rate of the reserve to be provided to the user for the advertisement of the identified merchant by applying differently according to the exposure order of the advertisement of the merchant. At this time, the reserve management system 700 can calculate the accumulation rate so that the higher the exposure ranking of the advertisement of the merchant, the greater the value. For example, the reserve management system 700 can calculate the accumulation rate by applying a weight that varies according to the exposure ranking of the advertisement of the merchant, based on the merchant store setting accumulation rate set by the merchant for the preset reference exposure rank, to the merchant store setting accumulation rate have. As another example, the reserve management system 700 may calculate the difference between the exposure ranking of the advertisement of the merchant and the reference exposure rank and the weight based on the merchant setting accumulation rate based on the merchant store setting accumulation rate, To calculate the accumulation rate. Here, the preset reference exposure order may include the highest exposure ranking.

Since the method of calculating the accumulation rate of the advertisement of the merchant has already been described in detail, the repetitive description is omitted.

In operation 830, the reserve management system 700 adds information on the calculated accumulation rate of the advertisement of the merchant to the search result in association with the advertisement of the merchant. In this case, when the user visits the merchant and purchases the merchandise or service of the merchant, the reserve may include a basic reserve provided according to the purchase. In this case, the accumulation rate of the basic reserve may be exposed to the user together with the advertisement of the merchant in the search result. In addition, the reserve may further include an additional reserve determined based on at least one of a flow path of the user to the merchant and a payment method for purchase of the goods or services. At this time, the information on the accumulation rate of the additional reserve may be exposed together with advertisement of the merchant in the search result. For example, phrases such as "5% discount when paying with AA card" may be added to the description that describes the advertisement. If necessary, only the accumulation rate of the basic reserve is exposed to the search result, and the accumulation rate of the additional reserve may not be exposed.

As described above, the publisher can provide the user who entered the search term with the search result to which the information about the accumulation rate is added in association with the advertisement of the merchant. In this case, when the user who is a member visits the merchant through the advertisement of the merchant provided as a search result and purchases the merchandise or service of the merchant, the reserve may be accumulated to the user according to the accumulation rate of the advertisement of the merchant.

9 is a block diagram showing another example of the internal structure of the reserve management system in an embodiment of the present invention. The reserve fund management system 900 according to the present embodiment may include a merchant advertisement confirmation unit 910 and a credit accumulation rate providing unit 920 as shown in FIG. 9, .

The merchant advertisement confirmation unit 910 confirms the advertisement of the merchant in the list of ads to be exposed as a search result according to the search word input by the user. For example, the publisher described with reference to FIG. 1 may provide a search result for an inputted search word to a user when the user inputs a search word. At this time, the deposit management system 900 can receive information on the list of advertisements to be exposed included in the search result through the publisher, and the merchant advertisement confirmation unit 910 identifies the advertisements to be exposed You can see the advertisement of the merchant.

The accumulation rate providing unit 920 provides the accumulation rate of the reserved amount set for the advertisement of the identified merchant. For example, the credit accumulation ratio providing unit 920 can check the credit ratio corresponding to the advertisement of the merchant through the already calculated credit ratios as shown in Table 1, and provide the same to the publisher. At this time, the accumulation rate is differently applied according to the exposure order of the advertisement of the merchant. In this case, the accumulation rate can basically be adjusted to have a larger value as the exposure ranking of the advertisement of the merchant is higher. For example, the accumulation rate may be calculated based on the merchant setting accumulation rate set by the merchant for the preset reference exposure order, and the weight value varying according to the exposure order of the advertisement of the merchant is applied to the merchant setting accumulation rate. As another example, the accumulation rate is calculated based on the difference between the exposure ranking of the advertisement of the merchant and the reference exposure rank, and the weight based on the merchant setting accumulation rate, based on the merchant setting accumulation rate of the merchant set for the predetermined reference exposure ranking . Here, the preset reference exposure order may include the highest exposure ranking. Since the calculation method of the accumulation rate has already been described in detail, repetitive description will be omitted.

The publisher can add information about the accumulation rate of the advertisement of the merchant to the user after adding it to the search result in association with the advertisement of the merchant. In this case, when the user visits the merchant and purchases the merchandise or service of the merchant, the reserve may include a basic reserve provided according to the purchase. In this case, the accumulation rate of the basic reserve may be exposed to the user together with the advertisement of the merchant in the search result.

In addition, the reserve may further include an additional reserve determined based on at least one of a flow path of the user to the merchant and a payment method for purchase of the goods or services. At this time, the information on the accumulation rate of the additional reserve may be exposed together with advertisement of the merchant in the search result. For example, phrases such as "5% discount when paying with AA card" may be added to the description that describes the advertisement. If necessary, only the accumulation rate of the basic reserve is exposed to the search result, and the accumulation rate of the additional reserve may not be exposed.

When a user who is a member visits a merchant through an advertisement of a merchant provided as a search result and purchases a merchandise or service of the merchant, the reserve may be accumulated to the user according to the accumulation rate of the advertisement of the merchant.

10 is a flowchart showing another example of a reserve management method in an embodiment of the present invention. The reserve management method according to the present embodiment can be performed by the reserve management system 900 described with reference to FIG.

In operation 1010, the reserve management system 900 confirms an advertisement of a merchant in a list of advertisements to be exposed as a search result according to a search word input by a user. For example, the publisher described with reference to FIG. 1 may provide a search result for an inputted search word to a user when the user inputs a search word. At this time, the reserve management system 900 can receive information on a list of advertisements to be included in the search result through the publisher, and the reserve management system 900 can use the received information, Can be confirmed.

In step 1020, the reserve management system 900 provides a reserve rate of the reserve set for the advertised merchant's ad. For example, the reserve management system 900 can check the accumulation rate corresponding to the advertisement of the merchant through the already calculated accumulation rate as shown in Table 1, and provide it to the publisher. At this time, the accumulation rate is differently applied according to the exposure order of the advertisement of the merchant. In this case, the accumulation rate can basically be adjusted to have a larger value as the exposure ranking of the advertisement of the merchant is higher. For example, the accumulation rate may be calculated based on the merchant setting accumulation rate set by the merchant for the preset reference exposure order, and the weight value varying according to the exposure order of the advertisement of the merchant is applied to the merchant setting accumulation rate. As another example, the accumulation rate is calculated based on the difference between the exposure ranking of the advertisement of the merchant and the reference exposure rank, and the weight based on the merchant setting accumulation rate, based on the merchant setting accumulation rate of the merchant set for the predetermined reference exposure ranking . Here, the preset reference exposure order may include the highest exposure ranking. Since the calculation method of the accumulation rate has already been described in detail, repetitive description will be omitted.

The publisher can add information about the accumulation rate of the advertisement of the merchant to the user after adding it to the search result in association with the advertisement of the merchant. In this case, when the user visits the merchant and purchases the merchandise or service of the merchant, the reserve may include a basic reserve provided according to the purchase. In this case, the accumulation rate of the basic reserve may be exposed to the user together with the advertisement of the merchant in the search result.

In addition, the reserve may further include an additional reserve determined based on at least one of a flow path of the user to the merchant and a payment method for purchase of the goods or services. At this time, the information on the accumulation rate of the additional reserve may be exposed together with advertisement of the merchant in the search result. For example, phrases such as "5% discount when paying with AA card" may be added to the description that describes the advertisement. If necessary, only the accumulation rate of the basic reserve is exposed to the search result, and the accumulation rate of the additional reserve may not be exposed.

When a user who is a member visits a merchant through an advertisement of a merchant provided as a search result and purchases a merchandise or service of the merchant, the reserve may be accumulated to the user according to the accumulation rate of the advertisement of the merchant.

As described above, according to the embodiments of the present invention, when a member of a medium that exposes an advertisement of an advertiser purchases goods or services through a merchant (an advertiser or an advertiser's site), it can provide a reserve to a member, You can set up additional reserve ratios based on your route or payment method, so you can provide additional reserves to your members. In addition, by applying the accumulation rate of the reserves provided according to the advertisement exposure order in a differential manner, it is possible to prevent the problem that the advertiser's bid behavior is distorted from the ranking competition to the accumulation rate competition. In addition, it is possible to induce users' interest by providing a user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site, and accordingly, And can increase the advertising revenue by attracting the advertisers' interest as the advertisement effect increases from the medium of the advertiser's advertisement exposure medium.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

210: Reserve System
220: Merchant
230: Member

Claims (25)

An affiliate shop advertisement confirmation unit for confirming an advertisement of an affiliate shop in a list of advertisements to be exposed as a search result according to a search word input by a user;
A credit accumulation rate calculation unit for calculating a credit accumulation rate to be provided to the user by limiting the merchant store setting accumulation rate set by the confirmed merchant according to the exposure order of the advertisement of the merchant; And
And an information adding unit for adding the calculated information on the accumulation rate of the advertisement of the merchant to the search result to be added in association with the advertisement of the merchant,
The accumulation rate of the reserve to be provided to the user may be determined so that the exposure ranking determined for the advertisement of the merchant is decreased as the exposure ranking determined for the advertisement of the merchant is lower, Is calculated to reduce to a reference,
The above-
The method according to any one of claims 1 to 3, wherein when the predetermined reference exposure ranking is the highest rank, the difference between the exposure ranking of the advertisement of the merchant and the reference exposure ranking is different by one, A weight based on the franchise point setting fidelity is applied to the franchise point setting fidelity to calculate the accumulation rate to decrease
The system comprising: The method according to claim 1,
The above-
And calculates the accumulation rate so that the higher the exposure ranking of the advertisement of the merchant, the greater the value. delete delete An affiliate shop advertisement confirmation unit for confirming an advertisement of an affiliate shop in a list of advertisements to be exposed as a search result according to a search word input by a user; And
And an accumulation rate providing unit for providing the accumulation rate of the reserve amount set for the advertisement of the merchant,
The accumulation rate of the reserve money set for the advertisement of the merchant identified above represents the accumulation rate of the reserve money to be provided to the user,
The accumulation rate of the accumulation reserve to be provided to the user is reduced as the exposure ranking of the advertisement of the merchant decreases so that the merchant setting accumulation rate is more limited as the exposure rank determined for the advertisement of the merchant is lower, Lt; / RTI >
The rate-
The method according to any one of claims 1 to 3, wherein when the predetermined reference exposure ranking is the highest rank, the difference between the exposure ranking of the advertisement of the merchant and the reference exposure ranking is different by one, A weight according to the franchise point setting fidelity is applied to the franchise point setting fidelity to reduce the fidelity
The system comprising: 6. The method of claim 5,
Wherein the accumulation rate is adjusted to have a larger value as the exposure ranking of the advertisement of the merchant is higher. delete delete delete 6. The method according to claim 1 or 5,
Wherein the reserve includes a basic reserve provided according to the purchase when the user visits the affiliated store and purchases the goods or service of the affiliated store. 11. The method of claim 10,
Wherein the accumulation rate of the basic reserve is exposed to the user along with the advertisement of the merchant in the search result. 11. The method of claim 10,
Wherein the reserve further includes an additional reserve determined based on at least one of a flow path of the user to the merchant and a settlement method for the purchase of the goods or services. A deposit management method performed by a deposit management system including an affiliate shop advertisement confirmation unit, an accumulation rate calculation unit, and an information addition unit,
Confirming an advertisement of a merchant in a list of advertisements to be exposed as a search result according to a search word input by a user, in the merchant advertisement confirmation unit;
Calculating an accumulation rate of a reserve to be provided to the user by limiting the franchise point setting rate set by the confirmed franchisee according to an exposure order of the advertisement of the franchisee; And
And adding the calculated information on the accumulation rate of the advertisement of the merchant to the search result to be added in association with the advertisement of the merchant,
As the exposure ranking determined for the advertisement of the merchant is lowered, the accumulation rate of the reserve to be provided to the user is determined based on the merchant setting accumulation rate as the exposure ranking of the advertisement of the merchant decreases, Lt; / RTI >
Wherein the calculating step comprises:
The method according to any one of claims 1 to 3, wherein when the predetermined reference exposure ranking is the highest rank, the difference between the exposure ranking of the advertisement of the merchant and the reference exposure ranking is different by one, A weight based on the franchise point setting fidelity is applied to the franchise point setting fidelity to calculate the accumulation rate to decrease
The method comprising the steps of: 14. The method of claim 13,
Wherein the calculating step comprises:
Wherein the accumulation rate is calculated so that the higher the exposure ranking of the advertisement of the merchant, the greater the value. delete delete A merchandise store management method performed by a deposit management system including an affiliate shop advertisement confirmation unit and an accumulation rate providing unit,
Confirming an advertisement of a merchant in a list of advertisements to be exposed as a search result according to a search word input by a user, in the merchant advertisement confirmation unit; And
Providing the accumulation rate of the reserves set for the advertisement of the identified merchant in the accumulation rate providing unit,
The accumulation rate of the reserve money set for the advertisement of the merchant identified above represents the accumulation rate of the reserve money to be provided to the user,
The accumulation rate of the accumulation reserve to be provided to the user is reduced as the exposure ranking of the advertisement of the merchant decreases so that the merchant setting accumulation rate is more limited as the exposure rank determined for the advertisement of the merchant is lower, Lt; / RTI >
Wherein the fiducial rate is calculated based on a fiduciary setting accumulation rate set by the fiduciary for the reference exposure ranking when the predetermined reference exposure ranking is the highest ranking, By applying the weight corresponding to the franchise point setting fidelity to the franchise point setting fidelity at every time
The method comprising the steps of: 18. The method of claim 17,
Wherein the accumulation rate is adjusted to have a larger value as the exposure ranking of the advertisement of the merchant is higher. delete delete delete The method according to claim 13 or 17,
Wherein the reserve includes a basic reserve provided according to the purchase when the user visits the franchisee and purchases the goods or service of the franchisee. 23. The method of claim 22,
Wherein the accumulation rate of the basic reserve is exposed to the user together with the advertisement of the merchant in the search result. 23. The method of claim 22,
Wherein the reserve further comprises an additional reserve determined based on at least one of a flow path of the user to the merchant and a settlement method for the purchase of the goods or services. A computer-readable recording medium recording a program for performing the method of any one of claims 13 to 14 or 17 to 18.

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