KR101471483B1 - Reserve point mangement system and method for determining rate of reserve point with regard to transaction between user and advertiser - Google Patents

Abstract

A reserve management system and method for determining a percentage of a reserve for a transaction between an advertiser and a user is disclosed. The reserve fund management system includes a predicted reserve amount determining unit for determining a predicted reserve amount of the current unit period by using the predicted advertisement cost of the current unit period and the actual advertisement cost of the previous unit period for the advertiser who is allowed to provide the reserve.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates generally to a method and system for managing reserves in a transaction between an advertiser and a user,

Embodiments of the present invention are directed to a reserve management system and method for determining a percentage of a reserve for a transaction between an advertiser and a user.

In the reserve management method according to the related art, a reserve is determined based on the amount of money that a user receives for a commodity or service and paid upon payment for a provided commodity or service, that is, a transaction amount. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain percentage of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

There is provided a reserve management system and method for providing a reserve to a user when a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and payment is generated.

There is provided a reserve management system and method for determining an accumulation rate of a user's transaction price using a predicted advertising cost and a forecasted transaction price of a current unit period predicted through an actual advertising cost and an actual transaction price in a previous unit period.

And a predicted reserve amount determining unit for determining a predicted reserve amount of the current unit period by using the predicted advertisement cost of the current unit period and the actual advertisement cost of the previous unit period for the advertiser who is allowed to provide the reserve money.

According to one aspect, the reserve management system determines the total reserve for reserves and the accrual rate that determines the accrual rate to be applied to users during the current unit period, using the forecasted transaction price that users are expected to pay for the current unit period for the advertiser's goods or services And the like.

According to another aspect, the accumulation rate may include the percentage of the reserve in the trading value, and a reserve may be provided to the user who paid the transaction value.

According to another aspect, the accrual rate determining unit may determine the ratio of the total amount of the reserve for the forecasted transaction to the accrual rate.

According to another aspect of the present invention, the total amount of estimated reserves can be determined by further using the ratio of the total amount of reserves and the total amount of predicted reserves in the previous unit period.

According to another aspect of the present invention, the total amount of the reserve accumulation determining unit includes: an estimated amount determining unit that determines an estimated amount to be accumulated during a current unit period based on a ratio of a predicted advertisement cost of the current unit period and a reserve amount of the advertisement cost; Determining the total amount of the reserve by using the ratio of the total reserve and the reserve amount of the previous unit period to determine the over / under reserve of the previous unit period and the reserve amount and the reserve amount / over / under reserve. Section.

According to another aspect, the total estimated reserve amount determining unit may further include a weight reflecting unit that reflects the weight determined based on the difference or ratio between the estimated amount and the over / under reserve amount to the over / under reserve.

Determining a total amount of predicted reserves in a current unit period by using a predicted advertisement cost of the current unit period and an actual advertisement cost of the previous unit period for the advertiser who is allowed to provide the reserve money.

When a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and the payment is generated, the user can be provided with a reserve.

It is possible to determine the accumulation rate of the user's transaction price using the predicted advertising cost and the predicted transaction price of the current unit period predicted through the actual advertising cost of the previous unit period and the actual transaction price.

It is possible to induce a user's interest by providing a user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site and thereby increasing the advertising effect of advertisers who have joined as a merchant have.

From the viewpoint of the media, it is possible to raise the advertising revenue by attracting the advertisers' interest as the advertising effect increases.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
4 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
Figure 5 is an example of an order page of a site associated with an advertiser in an embodiment of the invention.
6 is a flowchart showing a reserve management method in an embodiment of the present invention.
7 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. 1 may indicate that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a terminal used by the user 140 using a wired / wireless network .

First, the advertisement platform 120 may perform a bid for an advertisement of the advertiser 110, a matching between the advertisement and the keyword, an alignment of the advertisement or the advertiser, an advertisement to the publisher 130, . Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementation of the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to the advertisement and can be provided to the user through a wired or wireless network, and may include a single web page constituting the web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

Here, the reserve management system according to an embodiment of the present invention may be one of the systems operating in the individual advertisement platform or a system included in the system of one of the systems operating in the individual advertisement platform. In this case, the reserve management system may receive and use information associated with the user 140 from at least one of the systems associated with the individual publisher.

The reserve management system according to another embodiment may be a system of one of the systems associated with an individual publisher, or a system included in a system of one of the systems associated with an individual publisher. In this case, the reserve management system may receive and use information related to the advertiser 110 from at least one of the systems operating on the individual ad platforms.

That is, the reserve management system may receive relevant information directly from the advertiser 110 or the user 140, but may also receive relevant information through at least one of the advertisement platform and the corresponding publisher. However, for convenience of explanation, the relation with the advertisement platform or the publisher will be omitted, and the reserve management system and the reserve management method will be described.

In the present specification, the term "reserve money" may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money having a value of 1: 1 ratio with cyber money used in the real world, or cyber money having a value of 1:10 ratio. This "reserve" can be provided to the user 140 when the user 140 purchases the goods or services of the advertiser 110. In addition, the "accumulation rate" herein may refer to the percentage of the reserve provided to the user 140 by the user 140 during the purchase of the commodity or service of the advertiser 110.

FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG. That is, FIG. 2 outlines the relationship between the deposit management system 210, the merchant 220, and the member 230. Here, the merchant 220 may refer to a site of an advertiser who has been approved for affiliation through a site associated with the deposit management system 210 of the advertiser 110 in FIG. In addition, the member 230 may refer to a user who has gone through a membership process through a site associated with the reserve management system 210 among the users 140 of FIG.

The deposit management system 210 is a system in which a member 230 selects and accesses a merchant 220 from a site related to the deposit management system 210 and purchases a product or a service, As a reserve. As another example, the provision of the reserve may occur not only through a situation in which the member 230 purchases and pays for goods or services at the merchant 220, but also through a preset situation, such as a situation in which the member 230 joins the merchant 220 . In this case, the amount appropriate for the situation may be set in advance as a transaction amount.

At this time, the reserve money to be provided by the operator of the reserve management system 210 is a source of revenue, not a transaction price for a merchandise or service of the merchant 220, but an advertising fee paid by the merchant 220. In other words, the reserves are determined by a certain percentage of the trading value, while the total amount of the transaction is not proportional to the total amount of the transaction because the funds are advertising costs. Therefore, as described above, it is difficult to determine the accumulation rate depending on the transaction price. For example, if 1% of the transaction amount is provided in advance as a reserve, the reserve amount of 1 million won is 10,000 won. However, the number of goods to be sold during a unit period (for example, a month) is not constant. If the total amount of the reserve is 50,000 won and the number of products sold is 10, the reserve amount to be provided will be 100,000 won, which exceeds the total amount of the reserve. Therefore, if the funds of the reserve are not trading value, such as the total amount of the reserve, the other method for determining the reserve is necessary.

In the present embodiments, the accumulation rate of the current unit period is determined using the data measured in the last unit period and the data predicted for the current unit period. In more detail, the reserve management system 210 according to the present embodiment may be configured such that the reserve advertisement cost of the current unit period and the actual advertisement cost of the previous unit period for the advertisers who are allowed to provide the reserve, And an accumulation rate determining unit that determines an accumulation rate to be applied to users during the current unit period using the predicted transaction amount that is expected to be paid during the unit period.

In other words, in the present embodiments, the advertisement cost of the advertisement of the advertiser can be the source of the reserve provided to the user. Accordingly, it is possible to determine the total amount of predicted reserves to be provided in the current unit period based on the actual advertising cost of the previous unit period and the predicted advertising cost of the current unit period, and to calculate a reserve amount To be provided.

A specific method for determining the accumulation rate will be described in detail with reference to FIG. 6 and FIG. 3 and 5, an example of a method of exposing the accumulation rate determined through the reserve management system 210 together with information on the advertisement, a method of using the reserve, and the like will be described.

3 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 300 shown in FIG. 3 is an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 described in FIG. 1 are exposed. At this time, the individual advertisement set with the "Cash 2%" icons 310 to 340 means an advertisement provided with the reserve described with reference to FIG. 1 and FIG. That is, the "Cash 2%" icon 310 to 340 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the reserve. Here, "2%" means the accumulation rate described with reference to FIG. 1 and FIG. 2. As described above, the accumulation rate is determined in the deposit management system 210 described with reference to FIG.

In other words, when the member 230 described in FIG. 2 accesses the corresponding merchandise site through the link of the advertisement in which the "Cash 2%" icon 310 to 340 is set and purchases the merchandise or service, 2% "as a reserve. Here, the accumulation rate refers to the ratio of the reserve to the reserve, which is paid by the user, but the reserve is the advertisement fee paid by the advertisers when the advertisement is exposed. Accordingly, to determine the accumulation rate, the reserve management system 210 may use the actual advertising costs of the previous unit period as described above.

4 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 400 shown in FIG. 4 is also an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 are exposed as described in FIG. In the screen 400, the "Cash 2%" icons 410 and 420 indicate a case where a reserve is set for a specific advertiser shopping mall rather than an individual merchandise. In this case, the "Cash 2%" icons 410 and 420 may indicate that a reserve is set for all goods or services sold at a particular advertiser's mall. Also in this case, a reserve amount may be set for individual goods or services such as the "Cash 2%"

3 and 4, when the reserve management system or the reserve management method according to the present embodiments is used, it is possible to make a reserve for a purchase of a specific product or a specific service or a purchase of goods or services included in a specific site To the user, thereby attracting the interest of the user, thereby increasing the advertisement effect of the advertiser who has joined the franchise. In addition, from the viewpoint of the media, advertising revenue can be raised by attracting advertisers' interest as the advertising effect increases.

Figure 5 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention. The screen 500 is an example showing a part of an order page screen at a specific merchant shop. In this case, the first dashed line box 510 indicates a user interface for using an icon indicating that the reserve fund according to the present embodiment is accumulated and an old reserve fund, if any. In order to accumulate or use the reserve, a login to a site associated with the reserve management system according to the present embodiment is required, and a login box 520 indicates a user interface for login to a site associated with the reserve management system. That is, the user can log in through the login box 520 and authenticate that he is a registered member.

6 is a flowchart showing a reserve management method in an embodiment of the present invention. The reserve management method according to the present embodiments can be performed by the reserve management system described with reference to FIG. 1 through FIG. 6, a description will be given of a reserve management method by explaining a process in which each step is performed by the reserve fund management system.

In step 610, the reserve management system determines the estimated amount to be accumulated for the current unit period using the ratio of the predicted advertising cost of the current unit period and the total amount of the reserve for the advertiser. For example, the expected amount to be accumulated during the current unit period can be expressed as Equation 1 below.

Here, 'AA _n ' can be a predicted advertising cost in the nth unit period, and ' α ' is a ratio of the total amount of the advertisement expenses to the corresponding advertiser, and one of the real numbers 0 to 1 Lt; / RTI > In other words, Equation (1) may mean that, when the n-th unit period is the current unit period, a certain percentage of the predicted advertising expenses in the current unit period is determined as an estimated amount to be accumulated. At this time, a predetermined ratio ' ? ' May be selected. For example, if the predicted advertising cost of the current unit period is "1,000,000 won ", and the value of the ratio [ alpha ] of the total amount of the advertising expenses is" 0.1 ", the estimated amount to be accumulated may be calculated as "100,000 won ".

In addition, the predicted advertising cost of the current unit period can be determined using the actual advertisement cost of the previous unit period and the fluctuation trend information of the actual advertisement cost per unit period. For example, the predicted advertising cost of the current unit period can be calculated as shown in Equation 2 below.

Here, 'RA _{n -1} ' represents the actual advertising cost of the (n-1) th unit period, the function 'f ()' represents the actual trading prices of the past unit times including the (n-1) One of various functions known as a function for estimating the predicted advertising cost of the n-th unit period can be used in consideration of the fluctuation trend of the actual trading price per unit of time.

However, the amount to be credited may differ from the actual reserve. In other words, since the reserves are provided for the advertisement rate, the reserves are provided for the users' transaction amount as much as the accumulation rate, so that the reserve amount to be provided according to the number of transactions of users may be different from the accumulated amount. To determine this difference, the reserve management system may perform steps 620 and 630 below.

In step 620, the reserve management system determines the over / under reserves of the previous unit period by using the actual advertisement cost of the previous unit period, the ratio of the total reserve amount among the advertisement expenses, and the total amount of the reserve reserve in the previous unit period. Here, the excess / deficit reserve means the amount of surplus reserves or insufficient reserves in the previous unit period, and can be calculated as Equation 3, for example.

Here, 'RA _n ' may denote the actual advertisement cost of the n th unit period, and 'E _n ' may denote the total amount of predicted reserves of the n th unit period. In other words, when the n-th unit period is the current unit period, Equation (2) represents the ratio of the actual advertising cost of the previous unit period to the total reserve amount of the advertisement cost, and the total amount of the reserve in the previous unit period, The amount of the reserve can be calculated.

In step 630, the reserve management system reflects the weight determined based on the difference or ratio between the expected amount and the over / under reserve to the over / under reserve. For example, the weight ' β ' may be reflected in the over / under reserve as shown in Equation 4 below.

The weight ' β ' is a value for setting how much the over / under reserve of the previous unit period should be reflected in the estimated amount of the current unit period, and one value of 0 to 1 Lt; / RTI > For example, if ' β ' has a value of 1, it may mean that the reserve exceeded or insufficient in the previous unit period is reflected in the total amount to be accumulated, and if it has a value of 0, Or it may mean that the reserves that were insufficient are not reflected in the estimated amount to be accumulated.

The step 630 of reflecting the weight to the over / under reserve may be included in the reserve management method as needed. In addition, the weights may simply be set by the operator of the reserve management system.

At step 640, the reserve management system uses the anticipated amount and the over / under reserve to determine the total anticipated reserve amount. At this time, the reserve management system can first determine the total amount of the reserve for the current unit period as shown in Equation (5) below using the estimated amount and the over / under reserve provided with the weight.

In other words, the reserve management system may reflect the over / under reserves weighted by the estimated amount to be accumulated through Equation (5). If the total amount of actual reserves is larger than the total expected reserves for the previous unit period, the second term of Equation (5) has a positive value. That is, in the present unit period, the total estimated reserve amount may be determined to further include the remaining reserve in the previous unit period. Conversely, if the actual reserve amount is smaller than the expected reserve amount in the previous unit period, the second term of Equation (5) has a negative value. That is, in the present unit period, it is possible to determine the total estimated reserves excluding the reserves that were insufficient in the previous unit period. In this manner, the reserve management system can adjust the data of the current unit period using the data of the previous unit period.

In step 650, the reserve management system may determine the accumulation rate using the total reserve of the current unit period and the forecasted transaction price that the users are expected to pay for the current unit period for the advertiser's goods or services. For example, the accumulation rate can be determined as shown in Equation (6) below.

Here, 'F _n ' may mean the accumulation rate of the n-th unit period, and 'AS _n ' may mean the predicted transaction price of the n-th unit period. That is, when the n-th unit period is the current unit period, the reserve management system can determine the ratio of the total amount of predicted reserves of the current unit period to the predicted transaction amount of the current unit period as the accumulation rate of the current unit period.

Here, the forecasted trading value can be determined using the actual trading value of the previous unit period and the trend information on the actual trading price for each unit period. For example, the forecasted transaction price of the current unit period can be calculated as shown in Equation (7) below.

Here, 'RS _{n -1} ' represents the actual trading value of the (n-1) th unit period, and the function g (g) represents the actual trading value of the unit time including the (n-1) One of various functions that are already known can be used as a function for estimating the forecasted trading value of the n-th unit period considering the fluctuation trend of the actual trading price per hour.

In the above description, the steps are classified and the mathematical expressions are classified and explained for convenience of explanation. However, the reserve management system may determine the accumulation rate through one step using one accumulation rate prediction function. For example, the accumulation rate prediction function can be expressed as Equation 8 or Equation 9 using the above-described equations.

6, the reserve management system determines the accumulation rate through four steps from step 610 to step 640 as one embodiment. However, the reserve management system according to another embodiment of the present invention can integrate these steps or determine the accumulation rate through other steps.

That is, in order to carry out the reserve management method, the reserve management system determines the total amount of the reserve for the current unit period by using the predicted advertisement cost of the current unit period and the actual advertisement cost of the previous unit period for the advertiser, A step (not shown) and a total amount of predicted reserves, and a step of determining an accumulation rate to be applied to users during a current unit period using a forecasted transaction price that users expect to pay for the current unit period for an advertiser's goods or services ). ≪ / RTI > At this time, the above-described steps 610 to 640 may be included in a step (not shown) for determining the total estimated reserve amount. For example, it is possible to determine the total amount of the reserve reserve through the predicted advertising cost of the current unit period, modify the total amount of the reserve reserve using the actual advertising cost of the previous unit period, and use the total amount of the reserve reserve determined and the forecasted transaction value of the current unit period To determine the accrual rate. That is, the reserve management system can determine the total amount of the reserve for the present unit period using the predicted advertising cost and the actual advertising cost, and can determine the ratio of the estimated reserve amount to the predicted trading value as the accumulation rate.

Here, the accrual rate may include the ratio of the reserve in the transaction price, and the advertiser who is allowed to provide the reserve may apply for the affiliation shop admission among the advertisers who advertise through the specific site, . In addition, a deposit may be provided to the user who paid for the transaction. That is, when an advertisement of an advertiser who is allowed to apply through a specific site is provided to users, information on an accumulation rate can be further provided along with information on the advertisement. In addition, The user may be provided with a reserve corresponding to the accumulation rate.

Also, the reserve management system may determine the total amount of the reserve reserve by further using the ratio of the total reserve amount of the advertisement cost to the advertiser and the total amount of the reserve reserve amount of the previous unit period.

7 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention. 7, the reserve management system 700 according to the present embodiment includes an anticipatory amount determination unit 710, an over / under reserve amount determination unit 720, a weight reflection unit 730, a determination unit 740, And an accumulation rate determination unit 750. [

The estimated amount determining unit 710 determines the estimated amount to be accumulated for the current unit period by using the ratio of the predicted advertising cost of the current unit period and the total amount of the reserve to the advertiser. For example, the expected amount to be accumulated during the current unit period can be expressed as Equation (1).

However, the amount to be credited may differ from the actual reserve. In other words, since the reserves are provided for the advertisement rate, the reserves are provided for the users' transaction amount as much as the accumulation rate, so that the reserve amount to be provided according to the number of transactions of users may be different from the accumulated amount. In order to determine such a difference, the reserve management system 700 may include an over / under reserve determination unit 720 and a weight reflection unit 730.

The over / under reserve determining unit 720 determines an over / under reserve of the previous unit period based on the actual advertising cost of the previous unit period, the ratio of the total reserve amount among the advertisement expenses, and the total amount of the reserve reserve in the previous unit period. Here, the over / under reserve refers to the amount of surplus reserves or insufficient reserves in the previous unit period. For example, the over / under reserve may be calculated as Equation (3).

The weight reflector 730 reflects the weight determined based on the difference or ratio between the estimated amount and the over / under reserve to the over / under reserve. For example, the weight may be reflected in the over / under reserve as shown in Equation (4).

Here, the weight is a value for setting how much the over / under reserve of the previous unit period is to be reflected in the estimated amount to be accumulated in the current unit period, and one of the real numbers from 0 to 1 Lt; / RTI > For example, if the weight has a value of 1, it may mean that the reserve exceeded or insufficient in the previous unit period is reflected in the total amount to be accumulated, and if it has a value of 0, This may mean that the reserve was not reflected in the projected amount.

The weight reflector 730 that reflects the weight on the over / under reserve may be included in the reserve management system 700 as needed. In addition, the weights may simply be set by the operator of the reserve management system.

The determining unit 740 determines the accumulation rate using the estimated amount, the over / under reserve amount with the weighted value, and the predicted transaction amount. At this time, the determination unit 740 may first determine the total amount of the reserve for the current unit period as shown in Equation (5) using the estimated amount and the over / under reserve provided with the weight.

In other words, the decision unit 740 may reflect the over / under reserve, which is weighted by the estimated amount to be accumulated through Equation (5). If the total amount of actual reserves is larger than the total expected reserves for the previous unit period, the second term of Equation (5) has a positive value. That is, in the present unit period, the total estimated reserve amount may be determined to further include the remaining reserve in the previous unit period. Conversely, if the actual reserve amount is smaller than the expected reserve amount in the previous unit period, the second term of Equation (5) has a negative value. That is, in the present unit period, it is possible to determine the total estimated reserves excluding the reserves that were insufficient in the previous unit period. In this manner, the reserve management system 700 can adjust the data of the current unit period using the data of the previous unit period.

Also, the reserve management system 700 can determine the accumulation rate using the total amount of the reserve in the present unit period and the forecasted transaction price. For example, the accumulation rate can be determined as shown in Equation (6).

Here, the forecasted trading value can be determined using the actual trading value of the previous unit period and the trend information on the actual trading price for each unit period. For example, the forecasted transaction price of the current unit period can be calculated as shown in Equation (7).

The reserve management system may determine the accumulation rate through one step using the above-described accumulation rate prediction function. For example, the accumulation rate prediction function can be expressed as Equation (8) or Equation (9).

The reserve fund management system according to another embodiment of the present invention determines the total amount of the reserve reserve through a total amount reserve estimating unit (not shown) differently from the reserve fund management system 700 of FIG. 7, You can also determine the percentage of the accumulation. That is, the estimated amount determining unit 710, the over / under reserve determining unit 720, the weighting reflecting unit 730, and the determining unit 740 shown in FIG. 7 may be included in the estimated reserve total determining unit (not shown).

In this case, in order to carry out the reserve management method, the reserve management system determines the total amount of the reserve for the present unit period by using the predicted advertisement cost of the current unit period and the actual advertisement cost of the previous unit period for the advertiser, (Not shown) and the total amount of the forecasted reserves and the forecasted transaction price that the users are expected to pay for the current unit period for the goods or services of the advertiser to determine the credit rate to be applied to the users during the current unit period And may include an accumulation rate determining unit 750. For example, the total amount of predicted reserves (not shown) may determine the total amount of the reserve reserve through the predicted advertising cost of the current unit period, modify the total amount of the predicted reserves using the actual cost of the previous unit period, 750) can determine the accumulation rate using the total amount of the predicted reserve and the forecasted transaction price of the current unit period.

Here, the accrual rate may include the ratio of the reserve in the transaction price, and the advertiser who is allowed to provide the reserve may apply for the affiliation shop admission among the advertisers who advertise through the specific site, . In addition, a deposit may be provided to the user who paid for the transaction. That is, when an advertisement of an advertiser who is allowed to apply through a specific site is provided to users, information on an accumulation rate can be further provided along with information on the advertisement. In addition, The user may be provided with a reserve corresponding to the accumulation rate.

In addition, the total amount of the forecasted reserves may be determined by further using the ratio of the total amount of the reserve money and the total amount of the predicted reserves of the previous unit period, in the total amount of the reserve funds of the reserve fund management system according to another embodiment (not shown).

6 and 7, the predicted advertising cost of the current unit period and the actual advertising cost of the previous unit period for each advertiser who is allowed to provide the reserve, and the predicted advertising cost of the advertiser's goods or service for the current unit period The transaction rate is used to determine the rate of credit applied to users. However, other embodiments of the invention may determine the rate of accumulation for all advertisers, rather than individual advertisers. In this case, the above Equations (1) to (9) can be calculated for the entire advertiser.

For example, 'AA _n ' in Equation (1) may mean the predicted advertising cost in the nth unit period as described above. In this case, 'AA _n ' may mean the forecasted advertisement cost of the nth unit period of the specific advertiser, but may also mean the predicted advertisement cost of the nth unit period of the entire advertiser. The difference between the individual advertiser and the entire advertiser can be similarly applied to Equations (2) to (9).

At this time, when the accumulation rate is determined for all advertisers, the same accumulation rate can be determined for all advertisers as shown in FIG. 3 to FIG. 6 to 7, when the accumulation rate is determined for each individual advertiser, a different accumulation rate may be determined for each individual advertiser.

As described above, according to the embodiments of the present invention, when a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser, payment can be provided to the user, and the actual advertisement cost And the prediction rate of the current unit period predicted through the actual transaction price and the forecasted transaction price to determine the accumulation rate of the user's transaction price. In addition, by providing the user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site, the user can be attracted to the user, thereby increasing the advertising effect of the advertiser who has joined the merchant And can increase the advertising revenue by attracting advertisers' interest as the advertising effect increases from the media's point of view.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Furthermore, the above-described file system can be recorded on a computer-readable recording medium.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

700: Reserve Management System
710: Expected amount decision unit
720: over / under reserve determination unit
730: Weight reflector
740:

Claims (19)

A computer-implemented reserve management system comprising:
Calculating a forecasted advertisement cost of the current unit period using the actual advertisement cost of the previous unit period and the fluctuation trend information of the actual advertisement cost per unit period for the advertiser who is allowed to provide the reserve, Which is used to determine the total amount of the reserve for the current unit period,
Lt; / RTI >
When the user visits the advertisement site of the advertiser through the advertisement of the advertiser exposed through the publisher and purchases the goods or services, the reserve is provided to the users in the publisher according to the purchase of the goods or the service Benefits include, a reserve management system. The method according to claim 1,
A total amount of the reserve accumulation and an accumulation rate determining unit for determining an accumulation rate to be applied to the users during the current unit period using the forecasted transaction price that the users are expected to settle for the current unit period for the goods or services of the advertiser,
Further comprising: 3. The method of claim 2,
The accumulation rate includes the ratio of the reserve in trading value,
And the deposit is provided to the user who has paid the transaction amount. 3. The method of claim 2,
Wherein the accumulation rate determining unit
And determines the ratio of the total amount of the reserve reserve to the predicted transaction amount as the accumulation rate. The method according to claim 1,
Wherein the estimated reserve amount total amount determination unit comprises:
Wherein the total amount of predicted reserves is determined by further using the ratio of the total amount of the reserve in the advertisement cost for the advertiser and the total amount of the predicted reserves in the previous unit period. The method according to claim 1,
Wherein the estimated reserve amount total amount determination unit comprises:
An estimated amount determining unit for determining an estimated amount to be accumulated for the current unit period using a ratio of the predicted advertising cost of the current unit period and the total amount of the reserve of the advertisement cost;
An excess / deficient reserve determining unit for determining an over / under reserve of the previous unit period using the actual advertising cost of the previous unit period, the ratio of the total amount of the reserve among the advertisement expenses, and the total amount of predicted reserves of the previous unit period; And
A determination unit for determining the total amount of the estimated reserve using the estimated amount and the over / under reserve,
The system comprising: The method according to claim 6,
Wherein the estimated reserve amount total amount determination unit comprises:
A weight reflector that reflects a weight determined based on a difference or ratio between the estimated amount and the over / under reserve, to the over / under reserve,
Further comprising: delete The method according to claim 1,
Wherein the forecasted transaction price is determined using the actual trading value of the previous unit period and the trend information on the actual transaction price for each unit period. The method according to claim 1,
Wherein the advertiser who is allowed to provide the reserve includes an advertiser who subscribes to an affiliate shop among advertisers who are exposed to advertisement through a specific site, and the advertiser who is allowed to apply for the affiliate shop. 11. The method of claim 10,
Wherein information on the accumulation rate of the reserve is further provided together with information on the advertisement when the advertisement of the advertiser permitted to apply through the specific site is provided to the users. A reserve management method performed by a computer-implemented reserve management system,
The estimated reserve amount total amount determination unit of the reserve management system calculates the predicted advertisement cost of the current unit period by using the actual advertisement cost of the previous unit period and the fluctuation trend information of the actual advertisement cost per unit period for the advertiser who is allowed to provide the reserve, Determining a total amount of the reserve for the current unit period using the actual advertising cost of the previous unit period and the predicted advertising cost
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When the user visits the advertisement site of the advertiser through the advertisement of the advertiser exposed through the publisher and purchases the goods or services, the reserve is provided to the users in the publisher according to the purchase of the goods or the service Includes benefits, reserve management methods. 13. The method of claim 12,
The reserve ratio determining unit of the reserve management system calculates a reserve rate to be applied to the users during the current unit period using the total amount of the reserve reserve and the predicted transaction price that the users are expected to settle for the current unit period for the goods or services of the advertiser Determining step
Further comprising the steps of: 14. The method of claim 13,
The accumulation rate includes the ratio of the reserve in trading value,
And the deposit is provided to the user who has paid the transaction amount. 14. The method of claim 13,
The step of determining the accumulation rate comprises:
And the ratio of the total amount of the reserve reserve to the predicted transaction price is determined as the accumulation rate. 13. The method of claim 12,
Wherein the step of determining the total amount of the reserve includes:
Wherein the predicted reserve amount is determined by further using a ratio of the total amount of the reserve in the advertisement cost for the advertiser and a total amount of the predicted reserves in the previous unit period. 13. The method of claim 12,
Wherein the step of determining the total amount of the reserve includes:
Determining an estimated amount to be accumulated for the current unit period using a ratio of the predicted advertising cost of the current unit period and the total amount of the reserve of the advertisement cost;
Determining an over / under reserve of the previous unit period using the actual advertising cost of the previous unit period, the ratio of the total amount of the reserve among the advertisement expenses, and the total amount of the reserve reserve of the previous unit period; And
Determining an estimated total amount of the reserve using the estimated amount and the over / under reserve;
The method comprising the steps of: 18. The method of claim 17,
Wherein the step of determining the total amount of the reserve includes:
Reflecting the weight determined based on the difference or ratio between the estimated amount and the over / under reserve to the over / under reserve
Further comprising the steps of: A computer-readable recording medium recording a program for performing the method of any one of claims 12 to 18.

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