KR101592510B1 - System and method for provding advertisement of advertiser together with sign indicating whether advertiser is affiliated - Google Patents

Abstract

Disclosed is an advertisement providing system and method for providing a mark indicating whether or not an advertiser is a merchant with an advertisement of an advertiser. The advertisement providing system includes an affiliate shop advertisement confirmation unit for confirming an advertisement of an affiliate shop, which is an advertisement of an advertiser who is subscribed as a merchant, among advertisements to be provided to a user through a web page, And an advertisement providing unit for providing a mark determined in correspondence with the franchise advertisement when the franchise advertisement is provided through the web page and the mark determining unit determining the mark corresponding to the advertisement of the merchant among the plurality of markers of the merchant.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an advertisement providing system and a method for providing an advertisement indicating whether an advertiser is a merchant, together with an advertisement of an advertiser,

Embodiments of the present invention relate to an advertisement providing system and method for providing an advertisement indicating an advertisement of an advertiser, together with an advertisement of the advertiser.

The deposit according to the prior art is determined based on the amount of money that is paid by the user when the user receives the goods or services and when the goods or services are provided, that is, the transaction amount. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

For example, Korean Patent Laid-Open Publication No. 10-2002-0060855 relates to a method of intermediating an Internet electronic commerce site. When a commerce site is intermediated, a subscriber accesses an intermediary site by various means, In the case of purchasing, a conventional technique is disclosed in which a predetermined amount is paid from a commerce site mediated and a predetermined amount is paid to a user for payment. That is, in this conventional technique, since the funds of the reserve money from the commerce site is not the transaction price, it is difficult to determine the amount to be paid to the user.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

There is provided an advertisement providing system and method that can provide a mark indicating whether an advertiser is a franchisee through a web page that exposes an advertisement of an advertiser in a medium that exposes an advertisement of the advertiser.

There is provided an advertisement providing system and method for providing a mark indicating whether an advertiser is a franchisee or not, on a web page that exposes an advertisement of the advertiser, and providing markers differentiated according to the rankings.

A merchant advertisement confirmation unit for confirming an advertisement of an affiliate shop that is an advertisement of an advertiser who is subscribed as an affiliate store among advertisements to be provided to a user through a web page, a plurality of markers of different styles based on information provided to determine the advertising value of the advertisement of the merchant, And an advertisement providing unit for providing a mark determined in correspondence with the advertisement of the merchant when the advertisement of the merchant is provided through the web page and the mark determining unit determining the mark corresponding to the advertisement of the merchant.

According to one aspect, the information provided may include at least one of a click through rate (CTR), a bid amount, an advertisement amount, and an exposure order for a merchant advertisement.

According to another aspect, when a user who is a member of a user through a provided merchant ad visits a merchant and purchases a merchandise or a service, a deposit may be provided to the user who is a member.

According to another aspect, the indicia may include information on the accretion rate. At this time, when a user who is a member of a user through a provided merchant ad visits a merchant and purchases a merchandise or a service, a reserve corresponding to the accumulation rate may be provided to the user who is a member.

According to another aspect, the landmark determination unit can further determine the landmark corresponding to the merchant advertisement by using the exposure desired rank set by the advertiser subscribed to the merchant for a plurality of landmarks of different styles.

An affiliate shop advertisement confirmation unit for confirming an advertisement of an affiliate shop that is an advertisement of an advertiser who is subscribed as an affiliate store among advertisements to be provided to a user through a web page, And an advertisement providing unit for providing a mark determined in correspondence with the advertisement of the merchant when the advertisement of the merchant is provided through the web page and the mark determining unit determining the mark corresponding to the advertisement of the merchant.

A step of confirming an advertisement of a merchant, which is an advertisement of an advertiser who is subscribed as an affiliate store, among advertisements to be provided to a user through a web page, a step of displaying advertisement of a merchant among a plurality of markers of different styles, Determining whether a mark corresponding to the merchant's advertisement is provided, and if the merchant's advertisement is provided through the web page, providing the mark determined in correspondence with the merchant's advertisement together.

A step of confirming an advertisement of a merchant, which is an advertisement of an advertiser who is subscribed as a merchant, among a plurality of advertisements to be provided to a user via a web page, Determining whether a mark corresponding to the merchant's advertisement is provided, and if the merchant's advertisement is provided through the web page, providing the mark determined in correspondence with the merchant's advertisement together.

When a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and the payment is generated, the user can be provided with a reserve.

It is possible to induce a user's interest by providing a user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site and thereby increasing the advertising effect of advertisers who have joined as a merchant have.

From the viewpoint of the media, it is possible to raise the advertising revenue by attracting the advertisers' interest as the advertising effect increases.

A marker indicating whether an advertiser is a franchisee can be provided through a web page that exposes an advertiser's advertisement on a medium that exposes the advertiser's advertisement.

A marker indicating whether an advertiser is a franchisee is provided on a web page that exposes an advertisement of the advertiser, and a marker differentiated according to the rank can be provided.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention.
4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
Figure 6 is an example of an order page of a site associated with an advertiser in an embodiment of the present invention.
Fig. 7 is an example of a site screen showing a landmark in which the accumulation rate is displayed, according to an embodiment of the present invention.
FIG. 8 is an example of a site screen showing the markings in which the accumulation rate is displayed in a differentiated manner according to an embodiment of the present invention.
9 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention.
10 is a flowchart showing an advertisement providing method in an embodiment of the present invention.
11 is a flowchart showing an advertisement providing method in another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. 1 may mean that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a terminal used by the user 140 using a wired / wireless network have.

The advertisement platform 120 may perform bidding for the advertisement of the advertiser 110, matching between the advertisement and the keyword, sorting the advertisement or the advertiser, providing the advertisement to the publisher 130, and billing according to exposure of the advertisement. Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

Here, the advertisement providing system according to the embodiments of the present invention may be a system of one of the systems associated with individual publishers, or a system included in one of the systems associated with individual publishers.

In the present specification, the term "reserve money" may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, a unit that is freely set as needed, such as cyber money with a 1: 1 ratio value or cyber money with a 1:10 ratio value, Lt; / RTI >

2 is a diagram showing a relationship between a member, an affiliate shop, and an advertisement providing system in an embodiment of the present invention. 2 illustrates the relationship between the advertisement providing system 210, the merchant 220 and the member 230 in an outline manner. Herein, the merchant 220 may refer to a site of an advertiser who has requested affiliation with a merchant through the site associated with the advertisement providing system 210 of FIG. In addition, the member 230 may refer to a user 140 of FIG. 1 who has gone through a membership process through a site associated with the advertisement providing system 210.

For example, the advertisement providing system 210 may be a system included in or linked to a system that operates a portal site where an advertisement is exposed. At this time, the merchant 220 may include a site of an advertiser who is authorized to join a merchant out of advertisers who expose a search advertisement or a display advertisement through a portal site, and the member 230 may include a user subscribed to the portal site can do.

3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention. FIG. 3 largely illustrates the accumulation step 310 and the use step 320. [

First, the accumulating step 310 includes a step 311 in which a member purchases a commodity or a service of a merchant, a step 312 in which the merchant pays a payment to the publisher, and a step 313 in which the publisher accumulates a reserve amount of the member (313). That is, when a member visits a merchant and purchases a merchandise or a service, the merchant pays a payment for the reserve money to the publisher first, and the publisher accumulates the reserve money of the member, and the accumulation step 310 can be performed.

In addition, the use step 320 includes a step 321 in which the member uses the reserve, a step 322 in which the publisher subtracts the reserve of the member, and a step 323 in which the publisher pays the payment to the corresponding merchant . In other words, if a member uses at least a portion of the accumulated reserves when purchasing a product or service from an affiliated store, the publisher deducts the amount of the amount used by the member, and pays the payment amount corresponding to the amount of the reserve used for the payment to the merchant , The use step 320 may be performed.

Referring to FIG. 2 and FIG. 3 together, the publisher may refer to the entity that operates the advertisement providing system 210. At this time, the advertisement providing system 210 may allow the advertisement of the merchant among the advertisements exposed to the member 230 through the site to be exposed together with a mark indicating whether the merchant is a merchant.

4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. A screen 400 shown in FIG. 4 is an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 are exposed as described in FIG. At this time, the individual advertisements for which the "Cash" icons 410 to 440 are set may refer to the advertisements provided with the reserves described in FIGS. That is, the "Cash" icon 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the deposit.

At this time, when the member 230 described in FIG. 2 accesses the corresponding merchandise site through the link of the advertisement in which the "Cash" icon 310 to 340 is set and purchases a product or service, a certain amount of the transaction price is provided as a reserve Can receive.

5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 500 shown in FIG. 5 is also an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 indicate a case where a reserve is set for the entire specific advertiser shopping mall rather than the individual merchandise. In this case, the "Cash" icons 510 and 520 may indicate that a reserve is set for all goods or services sold at a particular advertiser's mall. Also in this case, a deposit may be set for individual goods or services such as the "Cash"

At this time, the reserve shown in FIG. 4 and FIG. 5 may mean a reserve according to the basic accumulation rate. The reserves based on the first additional rate and the second additional rate can be determined and provided in real time according to the inflow route and the payment method when the member intends to purchase the goods or services.

4 and 5, in the case of using the advertisement providing system or the advertisement providing method according to the present embodiments, it is possible to prevent the purchase of specific goods or specific services, or a reserve for purchasing goods or services included in a specific site By providing the information to the user, it is possible to induce interest of the user, thereby increasing the advertising effect of the advertiser who has joined the franchise. Also, from the viewpoint of the media, the advertising revenue can be increased by attracting the advertisers' interest in the increase of the advertisement effect.

Figure 6 is an example of an order page of a site associated with an advertiser in an embodiment of the present invention. The screen 600 is an example showing a part of the order page screen at a specific merchant shop. At this time, the dotted box 610 shows an icon indicating that the reserve is accumulated and a user interface that can use the accumulated reserve if the reserve exists. At this time, in order to accumulate or use the reserve, login to the site associated with the advertisement providing system according to the present embodiment is required. At this time, the login box 620 represents a user interface for login to the site associated with the advertisement providing system. That is, the user can authenticate himself / herself by subscribing to the site associated with the advertisement providing system through the login box 620.

In addition, in the advertisement providing system and the advertisement providing method according to the embodiments of the present invention, not only the marker indicating whether the advertiser is a franchisee is provided through the web page, but also a credit rate indicating the ratio of the reserve to the transaction price . In addition, in the advertisement providing system and the advertisement providing method, the markings exposed for each advertisement may be differentiated according to the attention. Here, the attention may refer to various criteria for marking and displaying the markers. These criteria are described in more detail below.

Fig. 7 is an example of a site screen showing a landmark in which the accumulation rate is displayed, according to an embodiment of the present invention. 7 is an example of a site screen in which an advertiser adds markings 710 to 730 indicating an affiliate shop to an advertisement of an advertiser subscribed as a merchant, as in FIG. 4 described above. At this time, the marks 710 to 730 shown in FIG. 7 display the accumulation rate differently from FIG. As described above, when the member visits a merchant and purchases a product or service, the accumulation rate indicates how much of the transaction amount due to the purchase is accumulated as a reserve. For example, if the accumulation rate is 2.0% and the transaction price is 20,000 won, 400 won can be accumulated for the member.

FIG. 8 is an example of a site screen showing the markings in which the accumulation rate is displayed in a differentiated manner according to an embodiment of the present invention. FIG. 8 also shows an example of a site screen in which an advertiser adds markings 810 to 830 indicating an affiliate shop to an advertisement of an advertiser who is subscribed as a merchant as shown in FIG. However, in FIG. 8, it can be seen that the attention of the markers exposed for each advertisement is displayed differentially. That is, the attention can be differentiated by changing the shape of the mark, the color size, and the like.

As described above, according to the advertisement providing system and the advertisement providing method according to the embodiments of the present invention, an advertiser can display a mark of interest indicating a franchise point on a web page differently according to predetermined criteria, have.

Here, the above-mentioned criteria may basically include information provided for judging the advertising value of the search advertisement. Here, the provided information may include at least one of a click through rate (CTR), a bid amount, an advertisement quality, and an exposure ranking for the merchant advertisement. For example, in the case of using the exposure rank based on the above-mentioned criteria, the search advertisement of the merchant that is exposed in the first rank may be added with the mark of color, size, and shape which is more noticeable than the search advertisement of the merchant that is exposed in the second rank . Here, the bidding amount may be an amount of money offered by the advertiser when the advertiser participates in the auction between the advertisers for the advertisement of the merchant advertisement, and the advertisement result may be the advertisement effect such as the number of impressions, the number of clicks, May mean at least one of all indicators. Hereinafter, as described above, the click rate and the advertisement performance are described as separate indices, but the click rate may be used as an index included in the advertisement performance as needed.

In addition, the above criteria may be determined according to the exposure order set by the advertiser who has been approved to join the merchant. As described above, the method of exposing different markers along with the advertisement according to predetermined criteria will be described in more detail later.

9 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention. The advertisement providing system 900 according to the present embodiment includes an affiliate shop advertisement confirmation unit 910, a landmark determination unit 920, and an advertisement provider 930.

The merchant advertisement confirmation unit 910 confirms an advertisement of an affiliate shop, which is an advertisement of an advertiser who is subscribed as an affiliate store among advertisements to be provided to the user through a web page. Here, an advertiser who is subscribed as an affiliate shop may include an advertiser who subscribes to an affiliate shop among the advertisers whose advertisements are exposed through a site including the web page, and is allowed to join the affiliate shop. An advertisement is provided to a user through a web page, for example, a web page may include a link to a specific page of an advertisement site or an advertisement site, and a link-set web page may be exposed to a user.

The mark determination unit 920 determines markings corresponding to the franchise advertisement among a plurality of markers of different styles, based on the information provided to determine the advertising value of the franchise advertisement. Here, the provided information may include at least one of a click through rate (CTR), a bid amount, an advertisement quality, and an exposure ranking for the merchant advertisement. At this time, a plurality of markers of different styles can be ranked. For example, in order to be more noticeable to the user, the colors may be larger or larger in size, the shape may be more colorful, or the higher the line, the higher the ranking may be set. This ranking may be pre-set by the administrator, or may be predefined according to the manner in which the image is analyzed in the system. At this time, the landmark determination unit 920 can determine the landmark so that the higher-ranking landmark corresponds to the affiliate spot advertisement as the at least one of the click rate, the bid amount, the advertisement quality, and the exposure ranking for the affiliate store advertisement is higher. For example, the higher the exposure rankings of merchant advertisements, the more likely it is that the markers can be differentiated and positioned to be more visible to the user.

In addition, the mark determination unit 920 can determine the mark corresponding to the merchant advertisement by further using the click through rate (CTR) of the merchant advertisement. In this case, the landmark determination unit 920 basically determines the landmark according to at least one of the click rate, the bid amount, the advertisement quality, and the exposure ranking. However, the higher the click rate of the previous day, The marking can be determined so as to correspond to the merchant advertisement. For example, the marker determination unit 920 assigns a first score according to at least one of a click rate, a bid amount, an advertisement, and an exposure order, and a second score according to a click rate, and the larger the sum of the first score and the second score The markers can be determined so that the higher ranking markers correspond to the merchant advertisements.

In addition, the mark determination unit 920 may determine the mark corresponding to the merchant advertisement by further using the exposure desired ranking set by the advertiser subscribed to the merchant for a plurality of markers of different styles. For example, assume that the same mark can not be matched to a plurality of merchant advertisements exposed on one web page. It is also assumed that the first advertiser and the second advertiser, who are affiliated with the merchant, are set to the first exposure order and the second order, respectively. At this time, if the advertisement of the merchant of the first advertiser is exposed in the first exposure order, the "first mark" which is the first exposure desired rank of the first advertiser may be determined as the mark corresponding to the merchant advertisement of the first advertiser. At this time, if the advertisement of the merchant of the second advertiser is exposed in the second exposure order, the mark of the highest exposure desired rank may be determined as the mark corresponding to the merchant advertisement of the second advertiser, except for the "first mark" have. That is, the "second mark" may be determined as a mark corresponding to the merchant advertisement of the second advertiser. In this manner, the markers may be reflected in the merchant advertisement according to the order of the exposure order of the advertiser, and the markers according to the exposure order may be reflected through the priority order according to the exposure ranking of the merchant advertisement.

The advertisement providing unit 930 provides the markings determined in correspondence with the merchant advertisement when the merchant advertisement is provided through the web page. At this time, when a user who is a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve fund may be provided to the user who is a member. For example, a mark provided to a user with a merchant advertisement through a web page may include information on the accumulation rate. At this time, when a user who is a member of a user through a provided merchant ad visits a merchant and purchases a merchandise or a service, a reserve corresponding to the accumulation rate may be provided to the user who is a member.

The advertisement providing system 900 according to another embodiment of the present invention may also include a merchant advertisement confirmation unit 910, a landmark determination unit 920, and an advertisement provider 930 as shown in FIG. Herein, since the merchant advertisement identifying unit 910 and the advertisement providing unit 930 can operate in the same manner as described above, repetitive description will be omitted.

The mark determination unit 920 determines markings corresponding to the franchise advertisement using the exposure order set by the advertiser subscribed to the franchise for a plurality of markers of different styles. That is, the marker determination unit 920 can determine the marker set as the highest exposure priority order according to the exposure order set by the advertiser as a marker corresponding to the merchant's advertisement of the advertiser. At this time, if it is not possible to provide a marker set at the highest exposure order, the markers set as exposure order of the subordinate can be determined as markers corresponding to the merchant advertisement. For example, the marker determining unit 920 determines the marker set to the highest among the exposure order candidates as a marker corresponding to the merchant advertisement, and the marker determined in correspondence with the merchant advertisement having the higher exposure ranking than the merchant advertisement It can be excluded from the mark. That is, it is possible to prevent the markings determined for the merchant advertisement in the upper exposure order from being determined as the markers for the other merchant advertisements, thereby preventing the markers of the same style from being exposed.

In addition, the mark determination unit 920 can determine the mark corresponding to the merchant advertisement by further using the click through rate (CTR) of the advertisement of the merchant as well as the order of the desired exposure. For example, in order to prevent the same style markings from being exposed to the merchant's advertisement of the advertiser whose identical mark is set to the highest exposure priority order, the mark determination unit 920 sets a higher priority Rank can be placed. That is, if the markers set to the highest exposure order are identical to each other, the marker determination unit 920 determines markers for a merchant advertisement having a higher CTR, and if the merchant advertisement having a relatively low CTR is set by the advertiser It is possible to correspond to the order of the rank order of exposure order.

10 is a flowchart showing an advertisement providing method in an embodiment of the present invention. The advertisement providing method according to the present embodiment can be performed by the advertisement providing system 900 according to the embodiment described with reference to FIG. FIG. 10 illustrates a process in which each step is performed by the advertisement providing system 900 according to an embodiment, thereby explaining an advertisement providing method.

In step 1010, the advertisement providing system 900 confirms an advertisement of an affiliate shop, which is an advertisement of an advertiser who is subscribed as a merchant, among advertisements to be provided to the user through a web page. Here, an advertiser who is subscribed as an affiliate shop may include an advertiser who subscribes to an affiliate shop among the advertisers whose advertisements are exposed through a site including the web page, and is allowed to join the affiliate shop. An advertisement is provided to a user through a web page, for example, a web page may include a link to a specific page of an advertisement site or an advertisement site, and a link-set web page may be exposed to a user.

In step 1020, the advertisement providing system 900 determines a mark corresponding to the merchant advertisement among a plurality of markers of different styles, based on the information provided to determine the advertising value of the merchant advertisement. Here, the provided information may include at least one of a click through rate (CTR), a bid amount, an advertisement quality, and an exposure ranking for the merchant advertisement. At this time, a plurality of markers of different styles can be ranked. For example, in order to be more noticeable to the user, the colors may be larger or larger in size, the shape may be more colorful, or the higher the line, the higher the ranking may be set. This ranking may be pre-set by the administrator, or may be predefined according to the manner in which the image is analyzed in the system. At this time, the advertisement providing system 900 can determine the mark so that the higher ranking markers correspond to the merchant advertisement as the at least one of the click rate, the bid amount, the advertisement quality, and the exposure ranking for the merchant advertisement is higher. For example, the higher the exposure rankings of merchant advertisements, the more likely it is that the markers can be differentiated and positioned to be more visible to the user. As another example, the advertisement providing system 900 may assign a first score according to the exposure ranking and a second score according to the click rate, and may set a higher ranking marker to correspond to the merchant advertisement as the sum of the first score and the second score is larger The marking can be determined.

Also, the advertisement providing system 900 may determine the mark corresponding to the merchant advertisement by further using the exposure desired rank set by the advertiser subscribed to the merchant for a plurality of markers of different styles. For example, assume that the same mark can not be matched to a plurality of merchant advertisements exposed on one web page. It is also assumed that the first advertiser and the second advertiser, who are affiliated with the merchant, are set to the first exposure order and the second order, respectively. At this time, if the advertisement of the merchant of the first advertiser is exposed in the first exposure order, the "first mark" which is the first exposure desired rank of the first advertiser may be determined as the mark corresponding to the merchant advertisement of the first advertiser. At this time, if the advertisement of the merchant of the second advertiser is exposed in the second exposure order, the mark of the highest exposure desired rank may be determined as the mark corresponding to the merchant advertisement of the second advertiser, except for the "first mark" have. That is, the "second mark" may be determined as a mark corresponding to the merchant advertisement of the second advertiser. In this manner, the markers may be reflected in the merchant advertisement according to the order of the exposure order of the advertiser, and the markers according to the exposure order may be reflected through the priority order according to the exposure ranking of the merchant advertisement.

In step 1030, if the advertisement providing system 900 provides the merchant advertisement through the web page, the advertisement providing system 900 provides the mark determined in correspondence with the merchant advertisement. At this time, when a user who is a member of the user through the provided merchant advertisement visits the merchant and purchases a product or service, a reserve fund may be provided to the user who is a member. For example, a mark provided to a user with a merchant advertisement through a web page may include information on the accumulation rate. At this time, when a user who is a member of a user through a provided merchant ad visits a merchant and purchases a merchandise or a service, a reserve corresponding to the accumulation rate may be provided to the user who is a member.

11 is a flowchart showing an advertisement providing method in another embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system 900 according to another embodiment described with reference to FIG. FIG. 10 illustrates a process of performing each step by the advertisement providing system 900 according to another embodiment, thereby explaining an advertisement providing method. Since steps 1110 and 1130 of FIG. 11 are the same as steps 1010 and 1030 of FIG. 10, repetitive description will be omitted.

In step 1120, the advertisement providing system 900 determines the mark corresponding to the merchant advertisement using the exposure order set by the advertiser subscribed to the merchant for a plurality of markers of different styles. That is, the advertisement providing system 900 can determine the marker set as the highest exposure order in accordance with the exposure order set by the advertiser as the marker corresponding to the merchant's advertisement of the advertiser. At this time, if it is not possible to provide a marker set at the highest exposure order, the markers set as exposure order of the subordinate can be determined as markers corresponding to the merchant advertisement. For example, the advertisement providing system 900 determines that the mark set to the top of the exposure order is a mark corresponding to the merchant advertisement, and the mark determined in correspondence with the merchant advertisement having the higher exposure ranking than the merchant advertisement, It can be excluded from the mark. That is, it is possible to prevent the markings determined for the merchant advertisement in the upper exposure order from being determined as the markers for the other merchant advertisements, thereby preventing the markers of the same style from being exposed.

In addition, the advertisement providing system 900 can determine the mark corresponding to the merchant advertisement by further utilizing the click through rate (CTR) of the merchant advertisement as well as the exposure desired rank. For example, in order to prevent the same style markings from being exposed to the merchant's advertisement of the advertiser who set the same mark as the highest exposure priority rank, the advertisement providing system 900 may set a higher priority Rank can be placed. In other words, when the markers set to the highest exposure order are identical to each other, the advertisement providing system 900 first determines the markers for the advertisement of the merchant having the higher CTR, and if the merchant advertisement having the relatively lower CTR, It is possible to correspond to the order of the rank order of exposure order.

As described above, according to the embodiments of the present invention, when a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser, payment can be provided to the user, It is possible to induce a user's interest by providing a user with a reserve for purchasing or purchasing goods or services included in a specific site, thereby enhancing the advertisement effect of advertisers who have joined as a merchant. In addition, as the advertisement effect increases from the viewpoint of the medium, the advertising revenue can be raised by inducing the interest of the advertisers.

In addition, it is possible to provide a marker indicating whether an advertiser is a merchant through a web page that exposes an advertisement of the advertiser in a medium that exposes the advertisement of the advertiser, and a mark indicating whether the merchant is a merchant is displayed on a web page , But it is possible to provide differentiated markers for each rank.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

900: Ad serving system
910: Merchant Store Advertisement Verification Department
920:
930: Ad serving

Claims (17)

An affiliate shop advertisement confirmation unit for confirming an advertisement of an affiliate shop, which is an advertisement of an advertiser who is subscribed as a merchant, among advertisements to be provided to a user through a web page;
A marking determination unit that determines markings corresponding to the franchise advertisement among a plurality of markers of different styles based on information provided to determine an advertisement value of the franchise advertisement; And
When the advertisement of the merchant is provided through the web page, an advertisement providing unit that provides the mark determined in correspondence with the advertisement of the merchant,
Lt; / RTI >
Wherein a plurality of markers of different styles are preset and at least one of color, size, shape, and line of markers is set differently according to rank,
The mark determination unit determines,
Determining a mark of a rank corresponding to the information provided for each of the merchant advertisements,
The mark determination unit determines,
Determining a mark corresponding to the merchant advertisement by further using an exposure desired rank order set by the advertiser subscribed to the merchant for the plurality of markers of different styles
The advertisement providing system comprising: The method according to claim 1,
Wherein the provided information includes at least one of a click through rate (CTR), a bid amount, an advertisement quality, and an exposure ranking for the merchant advertisement. The method according to claim 1,
Wherein when a user registered as a member of the user through the provided merchant ad visits the merchant and purchases a product or service, a reserve is provided to the user who is subscribed to the member. The method according to claim 1,
The mark includes information on the accumulation rate,
Wherein when a user who is registered as a member of the user through the provided merchant ad visits the merchant and purchases a product or service, a reserve corresponding to the accumulation rate is provided to the user who is subscribed to the member . delete An affiliate shop advertisement confirmation unit for confirming an advertisement of an affiliate shop, which is an advertisement of an advertiser who is subscribed as a merchant, among advertisements to be provided to a user through a web page;
A marker determination unit for determining markings corresponding to the franchise advertisement by using an exposure desired ranking set by an advertiser subscribed to the franchise for a plurality of markers of different styles; And
When the advertisement of the merchant is provided through the web page, an advertisement providing unit that provides the mark determined in correspondence with the advertisement of the merchant,
Lt; / RTI >
Wherein a plurality of markers of different styles are preset and at least one of color, size, shape, and line of markers is set differently according to rank,
The mark determination unit determines,
Determining a mark of a rank corresponding to the information provided for each of the merchant advertisements
The advertisement providing system comprising: The method according to claim 6,
The mark determination unit determines,
Wherein a mark corresponding to the merchant advertisement is determined by further using a click through rate (CTR) of the merchant advertisement. The method according to claim 6,
The mark determination unit determines,
Wherein the markers determined in correspondence with the merchant advertisement having the higher exposure ranking than the merchant advertisement are excluded from the markers corresponding to the exposure desired rank, Ad serving system. Identifying an advertisement of a merchant, which is an advertisement of an advertiser who is subscribed as a merchant, among advertisements to be provided to a user through a web page;
Determining a mark corresponding to the franchise advertisement among a plurality of markers of different styles based on information provided to determine the advertising value of the franchise advertisement; And
When providing the merchant advertisement through the web page, providing a mark determined in correspondence with the merchant advertisement together
Lt; / RTI >
Wherein a plurality of markers of different styles are preset and at least one of color, size, shape, and line of markers is set differently according to rank,
The method of claim 1,
Determining a mark of a rank corresponding to the information provided for each of the merchant advertisements,
The method of claim 1,
Determining a mark corresponding to the merchant advertisement by further using an exposure desired rank order set by the advertiser subscribed to the merchant for the plurality of markers of different styles
The advertisement providing method comprising the steps of: 10. The method of claim 9,
Wherein the provided information includes at least one of a click rate, a bid amount, an advertisement degree, and an exposure rank for the merchant advertisement. 10. The method of claim 9,
Wherein when a user who is registered as a member of the user through the provided merchant ad visits the merchant and purchases a product or service, a reserve is provided to the user who is subscribed to the member. 10. The method of claim 9,
The mark includes information on the accumulation rate,
Wherein when a user who is registered as a member of the user through the provided merchant ad visits the merchant and purchases a product or service, a reserve corresponding to the accumulation rate is provided to the user who is registered as the member . delete Identifying an advertisement of a merchant, which is an advertisement of an advertiser who is subscribed as a merchant, among advertisements to be provided to a user through a web page;
Determining markings corresponding to the merchant advertisements using the exposure desired rankings set by the advertisers subscribed to the merchant for a plurality of markers of different styles; And
When providing the merchant advertisement through the web page, providing a mark determined in correspondence with the merchant advertisement together
Lt; / RTI >
Wherein a plurality of markers of different styles are preset and at least one of color, size, shape, and line of markers is set differently according to rank,
The method of claim 1,
Determining a mark of a rank corresponding to the information provided for each of the merchant advertisements
The advertisement providing method comprising the steps of: 15. The method of claim 14,
The method of claim 1,
Wherein a mark corresponding to the merchant advertisement is determined by further using a click through rate (CTR) of the merchant advertisement. 15. The method of claim 14,
The method of claim 1,
Wherein the markers determined in correspondence with the merchant advertisement having the higher exposure ranking than the merchant advertisement are excluded from the markers corresponding to the exposure desired rank, The method comprising: A computer-readable recording medium recording a program for performing the method of any one of claims 9 to 12, 14 to 16.

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