KR100741518B1 - Method and system for transmitting and receiving message including advertisement between acquaintances - Google Patents

Abstract

The present invention relates to a method and system for transmitting and receiving an advertisement message between acquaintances. According to a preferred embodiment of the present invention, the message conversion apparatus receives the message data and the advertisement attribute information from the caller terminal, extracts the advertisement data corresponding to the advertisement attribute information and synthesizes the message content and generates an advertisement message Send to the receiver terminal corresponding to the receiver telephone number. According to the present invention, it is possible to minimize the rejection of the advertisement by maximizing the advertisement effect by inserting the advertisement in a message transmitted and received between acquaintances.

Acquaintances, Texting, Advertising, Free, Sending

Description

Method and system for transmitting and receiving advertisement message between acquaintances {Method and system for transmitting and receiving message including advertisement between acquaintances}

1 is a view schematically showing the overall system configuration for performing a method for transmitting and receiving advertising messages between acquaintances according to an embodiment of the present invention.

2 is a view showing the configuration of a caller terminal according to an embodiment of the present invention.

3 is a diagram showing the configuration of a message conversion apparatus according to an embodiment of the present invention.

4 is a flowchart illustrating a method of transmitting a free text message according to an exemplary embodiment of the present invention.

5 is a diagram illustrating a user interface (UI) screen of a free text message transmission process according to an embodiment of the present invention.

6 is a flowchart illustrating a process of transmitting an advertisement message according to an embodiment of the present invention.

7 illustrates a display state of an advertisement message according to an exemplary embodiment of the present invention.

The present invention relates to sending and receiving messages, and more particularly, to sending and receiving advertising messages between acquaintances.

In general, many advertisements are provided through broadcast media such as television, newspaper, and radio. However, there is a problem in that advertising through broadcast media requires a huge advertising cost.

Recently, various advertising media have been developed to reduce advertising costs and maximize the effectiveness of advertisements. For example, there are advertisements using internet web pages and advertisements using mobile communication terminals.

An advertisement method using a mobile communication terminal includes a method of transmitting advertisement information of an advertiser to a subscriber who has agreed to receive an advertisement message, providing a reward to the corresponding subscriber, or providing a service benefit such as a free call.

However, in the conventional advertising method using a mobile terminal, the advertisement information is provided to an unspecified majority of people, and thus the advertisement is received even by a subscriber who does not want to purchase the corresponding product. The actual ripple effect or linkage to sales is difficult and causes subscriber discomfort.

Accordingly, an object of the present invention for solving the above problems is to provide a method and system for transmitting and receiving an advertisement message between acquaintances that can minimize the rejection of the advertisement by inserting the advertisement in the message transmitted and received between the acquaintance.

Another object of the present invention is to provide a method and system for transmitting and receiving an advertisement message between acquaintances who can send a message including advertisement information designated by a sender to a receiver free of charge.

Still another object of the present invention is to provide a method and system for transmitting and receiving an advertisement message between acquaintances who can maximize the advertisement effect by allowing the sender to input message content corresponding to the advertisement information included in the caller.

Another object of the present invention is to integrate the message content and the advertisement information input by the caller is carried out in the message conversion server method for transmitting and receiving advertising messages between acquaintances that do not need to store a separate content corresponding to the advertisement information in the caller terminal and To provide a system.

It is still another object of the present invention to provide a method and a system for transmitting and receiving an advertisement message between acquaintances, in which a sender can select an advertisement to be included in a message, so that an insertion of an advertisement that may be rejected by a receiver can be basically limited. In addition, the receiver can actively access the advertising media and purchase goods through the advertisement.

It is still another object of the present invention to provide a method and system for transmitting and receiving an advertisement message between acquaintances who can apply the same effect as offline word-of-mouth marketing to online advertisements.

Other objects of the present invention will be readily understood through the following description.

In order to achieve the above objects, according to an aspect of the present invention, there is provided a method for transmitting an advertisement message between acquaintances, a recording medium recording the method and an apparatus for transmitting the advertisement message.

According to a preferred embodiment of the present invention, in a message conversion apparatus for transmitting advertisement information to a user terminal, receiving message data and advertisement attribute information from a caller terminal, wherein the message data includes a message content and a sender. A telephone number and a recipient telephone number, wherein the advertisement attribute information includes at least one of an advertiser ID and an advertisement ID; Extracting advertisement data corresponding to the advertisement attribute information; Generating an advertisement message using the message content and the advertisement data; And transmitting the advertisement message to a receiver terminal corresponding to the receiver telephone number, and a system and a recording medium for performing the method are provided.

The extracting of the advertisement data may include extracting advertisement data corresponding to the advertisement attribute information from previously stored advertisement data or downloading advertisement data corresponding to the advertisement attribute information from an advertiser server coupled through a communication network.

When further receiving the authority information from the caller terminal, generating the advertisement message may include: determining whether the authority information is valid; And generating the advertisement message when the authority information is valid. Here, the authority information may include at least one of the number of possible free message transmissions and a valid period of free message transmission.

The advertisement data may include at least one or a combination of background image data, video image data, background music data, and advertisement music data.

The advertisement message may be generated including the message content and access address information (eg, callback UE) that may be connected to the advertisement data.

The advertisement message may further include access address information that may be connected to a wireless Internet site for providing an additional service corresponding to the advertisement data.

According to another preferred embodiment of the present invention, in a message transmitting and receiving system comprising a sender terminal, a message conversion device, an advertiser server and a receiver terminal, a method for providing a message transmission program from the message conversion device or the advertiser server to the sender terminal. Receiving a request for providing an installation file of the message transmission program from the sender terminal; And transmitting the installation file to the caller terminal through a communication network, wherein the message transmission program installed in the caller terminal comprises: displaying one or more authority source items on a display unit; Displaying a message creation screen corresponding to the input of the authority source item input on the display unit; And transmitting message data and advertisement attribute information to the message conversion apparatus through a communication network, wherein the message data includes a message content, a caller's telephone number, and a receiver's telephone number. There is provided a message transmission program providing method for generating an advertisement message by extracting advertisement data corresponding to advertisement attribute information, synthesizing the content of the message, and transmitting the advertisement message to the receiver terminal using the receiver telephone number.

According to another preferred embodiment of the present invention, a program of instructions that can be executed in the sender terminal is tangibly implemented to perform the method of transmitting an advertisement message, and is recorded on a recording medium recording a program that can be read by the sender terminal. The method may further include: displaying one or more authority source items on a display unit when a command to enter an advertisement message composition mode is input; Receiving a selection command for an arbitrary source source item; Displaying a message creation screen corresponding to the input of the authority source item input on the display unit; And transmitting message data and advertisement attribute information to the message conversion apparatus through a communication network, wherein the message data includes a message content, a caller's telephone number, and a receiver's telephone number. A program according to claim 1, wherein the advertisement data corresponding to the advertisement attribute information is extracted and synthesized with the contents of the message to generate an advertisement message, and then the advertisement message is transmitted to the receiver terminal using the receiver telephone number. Is provided.

The displaying of the authority source item on the display may include determining whether the authority information corresponding to each authority source item has expired; And extracting and displaying the authority source item corresponding to the authority information that has not expired on the display unit, wherein the authority information may include at least one of the number of free message transmission possible and a valid period of free message transmission.

The advertisement attribute information may include at least one of an advertiser ID and an advertisement ID corresponding to the authority source item.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Numerals (eg, first, second, etc.) used in the description of the present specification are merely identification symbols for sequentially distinguishing the same or similar entities.

1 is a view showing the overall system configuration for performing a method for transmitting and receiving an advertisement message between acquaintances according to an embodiment of the present invention, Figure 2 shows the configuration of the caller terminal according to a preferred embodiment of the present invention 3 is a diagram showing the configuration of a message conversion apparatus according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement message transmission and reception system according to the present invention includes a sender terminal 110, a message conversion device 115, an advertiser server 120, and a receiver terminal 125.

The sender terminal 110 and the receiver terminal 125 are devices capable of transmitting and receiving a message (for example, a multimedia message, a text message, etc.) through a communication network. For example, a mobile communication terminal and a personal digital assistant (PDA: Personal) Digital Assistant) may correspond to this.

Referring to FIG. 2, the caller terminal 110 includes an antenna unit 210, a wireless circuit unit 215, an audio processor 220, a handset unit 225, a display unit 230, an input unit 235, and a message manager 240. ), A module manager 245, and a storage 250. It is apparent that some components of the caller terminal 110 (eg, the message manager 240, the module manager 245, etc.) may be implemented in the form of a software program. When the component is implemented in the form of a software program, the software program may be executed through the selection of an arbitrary function button (eg, a multipack button) or a selection of a menu item.

The antenna unit 210 transmits a transmission signal (for example, a message transmission request, a user's voice signal, a telephone call request, a wireless Internet connection request, etc.) received from the wireless circuit unit 215 (not shown). And a radio signal (for example, a software program for installing a free message transmission module, a message reception request, a voice signal of another user, etc.) is received from the mobile communication service system and transmitted to the radio circuit unit 215. . The software program may be received from the message conversion device 115 or the advertiser server 120 through a communication network.

The wireless circuit unit 215 receives a voice signal, a message (which may include message data, advertisement data, etc.) from the mobile communication service system through the antenna unit 210, and transmits the received voice signal to the controller 255. The data received by the control of 255 is transmitted to the handset 225 or the display 230, and a telephone call request, a message, etc. input through the input unit 235 is transmitted to the antenna unit 210.

The audio processor 220 processes the voice input by the user of the caller terminal 110 through the handset 225 as data and transmits the data to the controller 255, and processes the voice signal received through the antenna unit 210. To output an analog voice through the handset 225. In addition, if the received message includes auditory data such as background music, advertisement music, and the like, the audio processor 220 processes it and delivers it to the handset 225.

The handset 225 may include a handset such as a microphone and a handset such as a speaker. The microphone is a means for receiving a voice of the user of the caller terminal 110, and the speaker is a voice signal of another user received from the mobile communication service system through the antenna unit 210, and any key button provided in the input unit 235 is selected. Means for outputting the sound corresponding to the sound, the audio data included in the message.

The display unit 230 displays an operation state, time information, a message writing state, a received message, and the like of the caller terminal 110. The display unit 230 may be, for example, a liquid crystal screen.

The input unit 235 may include a touch screen or one or more key buttons. The key input unit 235 may serve as a medium for transmitting a user's instruction to the controller 255.

The message manager 240 manages a message stored in the storage 250 as a message transmitted and received through a communication network.

The module manager 245 manages a message transmission module for transmitting the message to the receiver terminal 125 free of charge. In more detail, the module manager 245 may include a list of advertisers or advertisements (hereinafter, referred to as "source") for granting free message transmission rights, permission information for each permission source (for example, the number of free message transmissions and / Or validity period, etc., wherein the validity period means a period for limiting the free message transmission right to be valid even if the remaining number of transmissions is not 0), message data (for example, message content and caller's telephone number). , The recipient's phone number) may include ad property information (e.g., advertiser ID, ad ID, etc.) that must be sent together. The ad ID may include background image ID, background music ID, video ID, ad music ID, And may include one or more). When the module manager 245 transmits the message data input through the input unit 235, the module manager 245 may transmit the authority information about the authority source corresponding to the corresponding message data to the message conversion apparatus 115. The module manager 245 may automatically delete an item indicating a corresponding source of authority when the authority information expires (for example, the number of free message transmissions has been used or the validity period ends). A separate message transfer module (i.e., a message transfer module installed by an independent software program) may be provided for each authority source, but more preferably, the implementation may be such that each authority source is listed as an item in one message transfer module. It will be convenient in terms of use.

The storage unit 250 stores a terminal operating program, a free message transmission module installed by a software program, user data (for example, a phone book, contents of messages transmitted and received), and the like. The storage unit 250 may be configured of at least one of, for example, a flash memory, a RAM, a ROM, and the like. The flash memory stores a real-time operating system (OS) and call processing software. Variables and states of these programs can be read and operated from RAM. In addition, the flash memory is a non-volatile memory that has a high processing speed and data is preserved, and new software is stored in this part when upgrading the software of the mobile communication terminal 100. The ROM may be configured as an EEPROM, store nonvolatile data, and perform input / output under the control of the controller 155. The ROM may store NAM (Number Assignment Module) parameters, other storage data (eg, phone number, name, text message, etc.) that can be used semi-permanently without being erased.

Referring back to FIG. 1, the message conversion apparatus 115 extracts the advertisement data using the advertisement attribute information received from the caller terminal 110, and then synthesizes the message data and the advertisement data (eg, the message content is an advertisement. Processing to be displayed on an image, processing to be linked with background music, etc.) and transmits the same to the receiver terminal 125. The message conversion device 115 receives message data and the like from the caller terminal 110 through a mobile communication service system (eg, SKT system, KTF system, etc.), and transmits the received message data and advertisement data to the mobile communication service. It transmits to the receiver terminal 125 through the system. The message conversion device 115 may be a wireless Internet service device included in any mobile communication service system or coupled through a communication network.

Referring to FIG. 3, the message converting device 115 includes a transceiver 310, a module manager 315, a permission manager 320, an advertisement data manager 325, a storage 330, and a message converter 335. It includes.

The transceiver 310 receives message data and advertisement attribute information from the caller terminal 110 through a communication network, and transmits the message data and advertisement data to the receiver terminal 125 through the communication network. In addition, the transceiver 310 transmits a software program (that is, a software program for installing a free message transmission module) extracted from the module manager 315 in response to a software program download request from the caller terminal 110 through a caller terminal. Transmit to 110. The transceiver 310 may further receive authorization information (for example, the number of free message transmissions and / or a valid period) from the caller terminal 110.

The module manager 315 extracts a software program for installing a free message transmission module stored in the storage 330 so that the transceiver 310 transmits to the sender terminal 110. In addition, the module manager 315 manages a version of the software program.

The rights management unit 320 determines whether the corresponding message data can be transmitted through the free message transmission service using the rights information received from the caller terminal 110. Of course, whether or not the free message transmission service can be used may be managed by the module manager 245 in the caller terminal 110, in which case the module manager 245 is when the authorization information has expired (for example, The number of free message transmissions has been exhausted or the expiration date has expired.

The advertisement data manager 325 manages advertisement data (for example, a background image, a video image, a background music, an advertisement music, etc.) received from the advertiser server 120 and stored in the storage unit 330. In addition, the advertisement data manager 325 extracts advertisement data corresponding to advertisement attribute information (for example, advertiser ID, advertisement ID, etc.) received from the caller terminal 110 and transmits the advertisement data to the message converter 335. If the corresponding advertisement data is not stored in the storage unit 330, the advertisement data manager 325 may access the corresponding advertiser server 120 and receive the corresponding advertisement data.

The storage unit 330 may store an operation program, operation data, advertisement data, a software program, authority information for each authority source, and the like of the message conversion device 115.

The message converter 335 generates an advertisement message by using the message data received from the caller terminal 110 and the advertisement data extracted by the advertisement data manager 325. The advertisement message may be one multimedia data generated by combining the message content and the advertisement data (see FIG. 7). For example, an advertisement image may be synthesized as a background image of the message content, and may be configured to simultaneously output advertisement music when the message content is displayed on the display unit 230.

In addition, the message converter 335 generates the corresponding advertisement message so as to match the characteristics of the receiver terminal 125. For example, when the receiver terminal 125 is a terminal capable of receiving and outputting a multimedia message, the message converter generates an advertisement message in the form of a multimedia message. However, when the receiver terminal 125 can receive and output only a text message as an old terminal, the message converter 335 may insert the corresponding advertisement data into the message data in the form of a call back URL. . The characteristics of the receiver terminal 125 may be provided from, for example, a mobile communication service system. As a method of recognizing characteristics of the receiver terminal 125, various methods similar to those of recognizing the characteristics of the receiver terminal 125 may be further used by those skilled in the art so that a ringtone corresponding to the poly number of the terminal may be provided when the ring data is downloaded. It will be easy to understand.

Referring back to FIG. 1, the advertiser server 120 is a device that provides advertisement data to the message conversion device 115. Of course, the advertisement data may be stored in a CD-ROM or the like and provided to the message conversion device 115. In addition, the advertiser server 120 may transmit a software program for installing a message transmission module to the caller terminal 110 through a communication network. The advertiser pays the advertisement fee to the manager of the message conversion device 115 in exchange for the advertisement, and the administrator of the message conversion device 115 pays the sender's text message transmission fee.

4 is a flowchart illustrating a free text message transmission method according to an exemplary embodiment of the present invention, and FIG. 5 is a UI screen of a free text message transmission process according to an exemplary embodiment of the present invention. The illustrated figure.

Referring to FIG. 4, in step 405, the caller terminal 110 selects an arbitrary source of authority from the caller, and displays a message content input window 530-see FIG. 5 on the display 230.

The sender may be provided with a software program for installing the authority source or the message transmission module by accessing the message conversion device 115 or the advertiser server 120 through the communication network using the access address information provided by the advertiser. The advertiser may display the access address information in a certain area such as a movie ticket or a receipt and provide it to the caller or transmit a callback UEL including the access address information to the caller terminal 110. The access address information may be provided, for example, in the form of a WINC (Wireless Internet Content Access Numbering Service) number (for example, 123 # 45, etc.), and the caller may use the corresponding WINC number as a shortened hot number.

The sender connects to the message conversion device 115 or the advertiser server 120 using the access address information, and receives and installs a software program so that the message transmission module is installed in the sender terminal 110 or receives arbitrary data. The authorization source can be inserted into the message transfer module in the form of a menu item.

When the sender wants to send a free message, the sender can select a predetermined function button (for example, a multipack button) or a function item to execute the message transmission module.

Referring to Figure 5 briefly describes the process of the caller selects an arbitrary source of authority. In this case, it is assumed that the corresponding function button is a multipack button.

When the caller selects the multipack button 503 to use the free message transmission service, the multipack screen 510 is displayed on the display unit 230. One or more icons are displayed in the multipack screen 510, and each icon is a shortcut icon for executing each application.

When the caller selects an icon for using a free message transmission service among icons, the authority source selection screen 515 is displayed on the display unit 230. The authority source selection screen 515 may display one or more authority sources in the form of menu items, and authority sources are displayed to correspond to a program or data installed by the caller using the access address information. Among the authority sources, the authority source whose authority information has expired may be automatically deleted and not displayed.

Caller is one of the authorization sources. When the cart rider (which is the name of the entertainment game through the communication network) is selected, a menu screen 520 corresponding to the authority source is displayed on the display unit 230. In the menu screen 520, menu items for writing a message and menu items for an advertisement may be displayed together. By selecting one of the authorization sources and composing the message, the sender can recognize in advance what advertisement is to be sent to the receiver terminal 125, so that the sender can input the message content corresponding to the advertisement to be included, Can be selected and displayed. Since the sender can select an advertisement suitable for the recipient, the effect of word-of-mouth marketing online can be induced.

The caller is selected from the menu item '1. If the 'Write a letter' item is selected, the display unit 230 displays a new sentence writing screen. The new sentence writing screen may include authority information (for example, the first of three total sending times, etc.), a new sentence writing region 525, and an advertisement data selection region 530. The advertisement data selection area 530 is for the caller to select the desired advertisement. The sender selects one of the background advertisement image (I), the video advertisement image (A), the background music (BG), and the advertisement music (M). By selecting the above items, the advertisement to be inserted in the advertisement message can be specified. The sender may move the cursor between the items in the advertisement data selection area 530 by using a menu button or the like.

Referring back to FIG. 4, in step 410, the caller terminal 110 determines whether an advertisement data selection command is input from the caller. The sender can input an advertisement data selection command by selecting any item in the advertisement data selection area 530.

If the caller does not input the advertisement data selection command, the process immediately proceeds to step 425, and the advertisement data set as default by the advertiser or the message conversion device 115 is used.

If the caller inputs an advertisement data selection command, in step 415, the caller terminal 110 receives a list of advertisement data corresponding to the item selected from the advertiser server 120 or the message conversion device 115.

The sender terminal 110 then updates the advertisement attribute information using the advertisement data selection information selected by the sender (step 420).

Steps 410 to 420 described above may be repeatedly performed.

In step 425, the caller terminal 110 sequentially receives the message content and the recipient number through the input unit 235 (530, 535, and 540-see FIG. 5). Step 425 may be performed before step 410 or alternatively.

In operation 430, the caller terminal 110 determines whether a message transmission command is input through the input unit 235. If a message transmission command is input, the process proceeds to step 435 and transmits message data and advertisement attribute information to the message conversion apparatus 115. The caller terminal 110 may further transmit the authority information in step 430.

6 is a flowchart illustrating an advertisement message transmission process according to an exemplary embodiment of the present invention, and FIG. 7 is a diagram illustrating a display state of an advertisement message according to an exemplary embodiment of the present invention.

Referring to FIG. 6, in operation 605, the message conversion device 115 may transmit message data (ie, message content, caller's phone number, and receiver's phone number) and advertisement attribute information (eg, advertiser ID, And at least one of the advertisement IDs). The message conversion apparatus 115 may further receive the authority information.

In operation 610, the message conversion apparatus 115 determines whether the message transmission request from the caller terminal 110 is a valid transmission request by using the received authority information. The sender terminal 110 may not transmit the authority information by automatically deleting the authority source when the authority information has expired or processing the message creation to be impossible. If the authority information is not received, the message conversion apparatus 115 may not determine whether the message transmission request is a valid transmission request.

In the case of a valid transmission request, the message conversion apparatus 115 extracts corresponding advertisement data (eg, image data, music data, etc.) using the advertisement attribute information in step 615.

Subsequently, the message conversion device 115 generates an advertisement message using the received message data and the advertisement data. At this time, the advertisement image is displayed as a background image of the message content. In addition, the advertisement music data is set to be output in accordance with the message content (step 620). Of course, the message converting device 115 may include access address information for allowing the receiver to access the corresponding advertiser server 120 or access any web page when generating the advertisement message. Therefore, the receiver may access the corresponding advertiser server 120 using the inserted access address information, and may view detailed information, purchase an item, buy a movie ticket, order a book, or survey a specific advertisement data.

In operation 625, the message conversion device 115 transmits the generated advertisement message (ie, advertisement data and message data) to the receiver terminal 125 corresponding to the receiver telephone number.

An exemplary diagram of screen display when the receiver terminal 125 displays the received advertisement message on the display unit is illustrated in FIG. 7. As illustrated in FIG. 7, the caller can know in advance which advertisement is to be sent to the receiver, so that the message content corresponding to the advertisement can be input (for example, if a movie advertisement is included, the commentary of the movie is included). In addition, the advertisement message may be used for the purpose of informational advertising or word of mouth marketing.

As described above, the method and system for transmitting and receiving an advertisement message between acquaintances according to the present invention have an effect of minimizing the rejection of the advertisement by inserting the advertisement in a message transmitted and received between acquaintances.

In addition, the present invention has the effect that it is possible to send a message containing the advertisement information specified by the sender to the recipient free of charge.

In addition, the present invention has the effect of maximizing the advertising effect by allowing the sender to input the message content corresponding to the advertisement information included.

In addition, since the present invention integrates the message content and the advertisement information input by the sender in the message conversion server, there is no need to store a separate content corresponding to the advertisement information in the caller terminal.

In addition, the present invention has the effect that the sender can select the advertisement to be included in the message, the insertion of the advertisement that the recipient can have a rejection can be fundamentally limited.

In addition, the present invention has the effect that the same effect as the online word-of-mouth marketing can be applied to online advertising.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

Claims (10)

In the method, the message conversion device coupled to each of the sender terminal and the receiver terminal via the communication network for transmitting the advertising message to the receiver terminal, Receiving message data and advertisement attribute information from a sender terminal, wherein the message data includes the message content, the sender's telephone number and the receiver's telephone number, wherein the advertisement attribute information is to allow the corresponding advertisement data to be extracted. At least one of an advertiser ID and an advertisement ID; Extracting advertisement data corresponding to the advertisement attribute information among one or more previously stored advertisement data; Generating an advertisement message using the message content and the extracted advertisement data; And Transmitting the advertisement message to a receiver terminal corresponding to the receiver telephone number. The method of claim 1, The extracting of the advertisement data may include extracting advertisement data corresponding to the advertisement attribute information from pre-stored advertisement data or downloading advertisement data corresponding to the advertisement attribute information from an advertiser server coupled through a communication network. How to send a message. The method of claim 1, When further receiving the authority information from the caller terminal, generating the advertisement message, Determining whether the authority information is valid; And Generating the advertisement message if the authority information is valid; The authority information includes at least one of a free message transmission possible number and a free message transmission validity period. The method of claim 1, The advertisement data may include at least one or a combination of two or more of background image data, video image data, background music data, and advertisement music data. The method of claim 1, The advertisement message is generated by including the message content and access address information that can be connected to the advertisement data. The method according to claim 1 or 5, And the advertisement message further includes access address information that can be connected to a wireless Internet site for providing an additional service corresponding to the advertisement data. In a message transmitting and receiving system comprising a sender terminal, a message conversion device, an advertiser server and a receiver terminal, a method for providing a message transmission program from the message conversion device or the advertiser server to the sender terminal, Receiving a request for providing an installation file of the message transmission program from the sender terminal; And And transmitting the installation file to the caller terminal through a communication network. The message transmission program installed in the sender terminal, Displaying one or more rights source items on the display; Displaying a message creation screen corresponding to the input of the authority source item input on the display unit; And Transmitting the advertisement attribute information corresponding to the authority source item selection and the message data input by using the message composition screen to the message conversion apparatus through a communication network, wherein the message data includes a message content, a caller's telephone number, and a receiver. Include phone number- The message conversion apparatus generates advertisement message by extracting advertisement data corresponding to the advertisement attribute information among the plurality of advertisement data stored in advance and synthesizing with the message content, and then using the receiver's telephone number to receive the advertisement message. Method of providing a message transmission program to the terminal. In the recording medium recording a program that can be read by the sender terminal, the program of the instructions that can be executed in the caller terminal to implement the advertising message transmission method, Displaying one or more authority source items on the display unit when an entry command to the advertisement message composition mode is input; Receiving a selection command for an arbitrary source source item; Displaying a message creation screen corresponding to the input of the authority source item input on the display unit; And Transmitting the advertisement attribute information corresponding to the authority source item selection and the message data input by using the message composition screen to the message conversion apparatus through a communication network, wherein the message data includes a message content, a caller's telephone number, and a receiver. Include phone number- The message conversion apparatus generates advertisement message by extracting advertisement data corresponding to the advertisement attribute information among the plurality of advertisement data stored in advance and synthesizing with the message content, and then using the receiver's telephone number to receive the advertisement message. Recording medium recording a program, characterized in that for transmitting to the terminal. The method of claim 8, The displaying of the authority source item on the display unit may include: Determining whether the authority information corresponding to each authority source item has expired; And Extracting and displaying the authority source item corresponding to the unexpired authority information on the display unit; The authority information is a recording medium recording a program including at least one of the number of free message transmission possible, free message transmission valid period. The method of claim 8, And the advertisement attribute information comprises at least one of an advertiser ID and an advertisement ID corresponding to the authority source item.

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