JP2012013724A - Terminal device, information distribution device, information distribution method, information distribution program, and program for terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a terminal device capable of increasing an appealing effect of advertisement, while increasing selection opportunities of browsing timing of the advertisement displayed in accordance with execution of an application or the like.SOLUTION: A terminal device receiving advertisement from a server includes: advertisement information storage means for detecting selection of the received advertisement and storing information on the detected advertisement; and advertisement display control means for reading out the information on the advertisement stored in the advertisement information storage means when an application is executed, and displaying the information on an application execution screen.

Description

  The present invention relates to a technique for displaying an advertisement on a mobile terminal.

  Recently, with the spread of mobile terminals such as mobile phones and smartphones, application programs that can implement various functions (such as schedule management tools and video viewing tools) on mobile terminals, and content programs such as videos and articles ( Hereinafter, services that distribute applications including these are prevalent.

  With the spread of such services, in order to reduce development costs for application developers, advertising and advertising expenses are solicited from advertisers, and advertisements are attached to distributed applications, etc., thereby reducing advertising expenses. There has been proposed a system that realizes the business model that has been made (see, for example, Patent Document 1). According to such a system, while an advertisement (for example, a banner advertisement) is displayed on the display of the mobile terminal that executes the application or the like, the user of the mobile terminal can use the distributed application or the like for free or It can be used at a relatively low cost.

  Various techniques have been proposed for such a method of displaying an advertisement on a mobile terminal. For example, it has been proposed that an advertisement is displayed on a display during a standby time when data acquisition from a server occurs with execution of an application or the like (see, for example, Patent Document 2). According to this method, an advertisement can be displayed without hindering display during execution of an application or the like.

JP 2002-190867 A JP 2004006249 A

  According to the method described in Patent Document 2, advertisements are displayed during the standby time during data acquisition. However, with the recent increase in functionality and communication environment of mobile terminals, the standby time tends to be shortened. There is a problem that it is not appropriate as a time for displaying an advertisement.

  An object of the present invention is to improve the advertisement appeal effect while increasing the selection opportunity of the browsing timing of the advertisement displayed along with the execution of the application or the like.

  In order to solve the above-mentioned problem, in the present invention, as described in claim 1, in a terminal device that receives an advertisement from a server when an application is executed and displays the advertisement on the application execution screen The advertisement information storage means for detecting the selection of the displayed advertisement and storing the detected advertisement information; and when the application is executed, the advertisement information stored in the advertisement information storage means is read out, A gist of the terminal device is characterized by having advertisement display control means to be displayed on the application execution screen.

  As described in claim 2, in the terminal device according to claim 1, when the application is executed, the advertisement display control unit is configured such that when advertisement information is not stored in the advertisement information storage unit, An advertisement is received from a server and displayed on the application execution screen.

  According to a third aspect of the present invention, the terminal device according to the first aspect further comprises advertisement option presenting means for displaying the stored advertisements in a list and displaying them on the application execution screen.

  As described in claim 4, in the terminal device according to claim 3, the advertisement display control unit reads information on a selected advertisement among the advertisements displayed in a list from the advertisement information storage unit, It is displayed on the application execution screen.

  As described in claim 5, in the terminal device according to any one of claims 1 to 4, the advertisement is a banner advertisement.

  7. An information distribution method for receiving an advertisement from a server when an application is executed and distributing information to a terminal device displayed on the application execution screen according to claim 6, wherein the user terminal device An advertisement information storage control step for detecting the advertisement selected by the operation and storing the detected advertisement information in the terminal device, and when the application on the terminal device is executed, the advertisement information storage control means The gist of the information distribution method includes: an advertisement display control step of reading stored advertisement information and displaying it on the application execution screen.

  The computer as a terminal device that receives an advertisement from a server when an application is executed and displays the advertisement on the application execution screen, and selects the advertisement received from the server. Advertisement information storage means for detecting and storing the detected advertisement information, advertisement display control for reading the advertisement information stored in the advertisement information storage process and displaying it on the application execution screen when the application is executed The gist of the terminal advertisement display control program is characterized in that it functions as a means.

  An information distribution device that receives an advertisement from a server when an application is executed and distributes information to a terminal device that is displayed on the application execution screen. A computer serving as a terminal device for detecting advertisement selection received from the server, and storing advertisement information stored in the advertisement information storage process when the application is executed. An information distribution apparatus comprising: an advertisement display control program transmitting means for transmitting to the terminal device an advertisement display control program that functions as an advertisement display control means for reading out the information and displaying the information on the application execution screen Is the gist.

  As described above, according to the present invention, even if the display time of the advertisement in the application started first time is short, the advertisement is stored, and the application is executed again when the application is started the second time. Since it is displayed on the screen and prompts the user to view the advertisement, a reminding effect can be obtained that reminds the advertisement once forgotten. That is, it is possible to secure an advertisement browsing opportunity that the user sees, and to improve the advertisement appeal effect.

It is a figure which shows the structural example of the information delivery system concerning embodiment of this invention. It is a figure which shows the structural example of the information delivery system concerning 1st embodiment of this invention. It is a figure which shows the example of data storage of the advertisement database concerning 1st embodiment of this invention. It is a figure which shows the data storage example of the advertisement information storage part in the portable terminal concerning 1st embodiment of this invention. It is a flowchart which shows the process example in the portable terminal concerning 1st embodiment of this invention. It is a figure which shows the example of a display screen transition in the portable terminal concerning 1st embodiment of this invention. It is a flowchart which shows the process example in the portable terminal concerning 2nd embodiment of this invention. It is a figure which shows the example of a display screen transition in the portable terminal concerning 2nd embodiment of this invention. It is a figure which shows the structural example of the information delivery system concerning 3rd embodiment of this invention. It is a figure which shows the structural example of the advertisement control program concerning 3rd embodiment of this invention. It is a sequence diagram which shows the example of an advertisement control program provision process concerning 3rd embodiment of this invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
<First embodiment>
FIG. 1 is a diagram showing an example of an information distribution system according to the first embodiment of the present invention.

  As shown in FIG. 1, the information distribution system 1 according to the first embodiment of the present invention includes an application distribution server 20, an application development terminal 30, and an advertisement management server 40 connected via a network (Internet) 10. And an advertisement database (hereinafter referred to as an advertisement DB) 50, an advertiser terminal 60, and a mobile terminal 70.

  The application distribution server 20 is an information distribution apparatus that transmits an application program, information belonging to an application, and the like to the portable terminal 70 based on access from the portable terminal 70, for example, and is an application program created by the application development terminal 30 Get (eg upload) and store. The advertisement management server 40 acquires an advertisement submitted by the advertiser terminal 60, in this example, a banner advertisement, and stores it in the advertisement DB 50. The mobile terminal 70 acquires (eg, downloads) an application from the application distribution server 20 via the network 10 connected to a base station (not shown in this example), and stores the acquired application program therein. Execute.

  The mobile terminal 70 stores the banner advertisement transmitted from the advertisement management server 40 when executing the application, and performs the process of redisplaying the stored advertisement and reminding the user when executing the next application.

  The mobile terminal 70 according to the present embodiment is, for example, a mobile phone, a PDA, a smartphone, an electronic book terminal having a communication function, and the like, and includes a browser. The browser is a function for requesting, acquiring and displaying page data described in a language such as HTML (Hyper Text Markup Language), transmitting form data, etc., in accordance with HTTP (Hyper Text Transfer Protocol), which is a standard protocol of the Internet. have.

  FIG. 2 is a diagram illustrating a functional block configuration example of the information distribution system 1 according to the first embodiment of the present invention. In the figure, the mobile terminal 70 stores an advertisement receiving unit 71 that receives a banner advertisement transmitted from the advertisement management server 40, and stores the received banner advertisement information based on a user's selection operation (eg, click on a banner advertisement). An advertisement information storage unit 72 that detects the start of application execution, reads the stored advertisement at a predetermined timing, and displays the banner advertisement again on the application execution screen; and And a display unit 74 that displays advertisement information output from the advertisement display control unit 73.

  In the figure, the advertisement management server 40 performs an advertisement acquisition unit 41 for acquiring a banner advertisement to be submitted by the advertiser terminal 60, and a writing process and a reading process for storing the acquired banner advertisement in the advertisement DB 50. The DB access control unit 42 that performs the advertisement and the advertisement transmission unit 43 that transmits the banner advertisement stored in the advertisement DB 50 to the mobile terminal 70 are configured.

  FIG. 3 is a diagram showing an example of data storage in the advertisement DB 50 according to the first embodiment of the present invention, and an “advertisement” field indicating a banner advertisement displayed in the application and an address to which the banner advertisement is linked. And an “application identifier” field indicating an identifier for identifying an application. The application identifier and the advertisement are associated with each other and stored as one record. Banner advertisement data stored in the advertisement DB 50 is submitted from the advertiser terminal 60. For example, when the advertiser wants to display the advertisement A on the application 0001, the data of the advertisement A is stored like the record a of the advertisement DB 50.

  FIG. 4 is a diagram illustrating an example of data storage in the advertisement information storage unit 72 of the mobile terminal 70 according to the first embodiment of the present invention, and an “advertisement” field indicating a banner advertisement selected by the user; And an “address” field indicating an address to which the advertisement is linked.

FIG. 5 is a flowchart showing a first processing example in the portable terminal 70 according to the first embodiment of the present invention.
The advertisement receiving unit 71 of the portable terminal 70 receives a banner advertisement (in this example, banner advertisement A) transmitted from the advertisement management server 40 when the application on the portable terminal 70 is detected (YES in step S11). Receive (step S12). The advertisement display control unit 73 outputs the received banner advertisement A data to the display unit 74 and displays it on the screen of the mobile terminal 70 (step S13). A display example of the banner advertisement A on the mobile terminal 70 screen at this time is shown in FIG. As shown in the figure, the banner advertisement A is displayed on the screen of the mobile terminal 70 when the first application is activated.

  When the banner advertisement A is clicked by the user, the advertisement display control unit 73 detects the selection of the banner advertisement A and stores it in the advertisement information storage unit 72 (step S14). At this time, in this aspect, only the banner advertisement A is stored, and the page transition to the banner advertisement A is not performed. After the execution of the application is finished by the user's operation, the advertisement display control unit 73 determines whether or not the execution of the application is newly started (step S15). With this determination, the execution of the application is detected. In the case (YES in step S15), the data of the banner advertisement A stored in the advertisement information storage unit 72 is read (step S16), and the banner advertisement A data for displaying the banner advertisement A on the application execution screen is displayed. The data is output to the display unit 74.

  The display unit 74 displays the banner advertisement A corresponding to the data of the banner advertisement A received from the advertisement display control unit 73 (step S17). A display example of the banner advertisement A on the mobile terminal 70 screen at this time is shown in FIG. As shown in the figure, the banner advertisement A is displayed on the screen of the mobile terminal 70 when the application is activated for the second time. Then, when the user clicks on the banner advertisement A, the page transitions to the link destination of the banner advertisement A and the advertisement is displayed (step S18) (see c in FIG. 6).

  As described above, in the present embodiment, even if the display time of the advertisement in the application activated first time is short, the advertisement is stored and the advertisement is displayed again when the application is activated for the second time. Since it is displayed above and prompts the user to browse the advertisement, a reminding effect can be obtained that reminds the advertisement once forgotten. That is, it is possible to secure an advertisement browsing opportunity that the user sees, and to improve the advertisement appeal effect.

  In addition, when an advertisement is selected, it is memorized without immediately transitioning to the advertisement page, and an opportunity for re-selection is given later, so that the display area where the application is executed can be used effectively. Can do. In the initial state where no advertisement is stored in the advertisement information storage unit 72, the advertisement is received from the advertisement management server 40, and the advertisement is displayed when the application is activated. Furthermore, the advertisement received from the advertisement management server 40 may be displayed together with the stored advertisement.

<Second Embodiment>
FIG. 7 is a flowchart showing an example of processing in the mobile terminal 70 according to the second embodiment of the present invention. In the present embodiment, a banner advertisement detected every time the application is executed is stored in the advertisement information storage unit 72. For example, a plurality of banner advertisements are stored sequentially. Then, when the execution of the application reaches a predetermined number of times, the plurality of banner advertisements are displayed in a list, and the user is given an opportunity to select a favorite advertisement. Hereinafter, a description will be given using the processing flow of FIG.

  In the figure, the processing from step S11 to S14 is the same as the processing shown in FIG. In step S <b> 21, it is determined whether or not the application has been executed n times, and a banner advertisement that is displayed every time the application is executed is stored in the advertisement information storage unit 72 until n times. When it is determined that the execution of the application has reached n times (YES in step S21), the advertisement display control unit 73 reads the banner advertisement (n banner advertisements) stored in the advertisement information storage unit 72, A list of n banner advertisements is displayed on the nth application execution screen (step S22). For example, a list display (list display) is performed as shown in FIG. When, for example, the banner advertisement B is clicked by the user from among the plurality of banner advertisements displayed in the list, the page transition is made to the link destination of the banner advertisement B (step S23), and the advertisement of the banner advertisement B is displayed. (See b in FIG. 8).

As described above, in the present embodiment, since a plurality of banner advertisements are displayed on the application execution screen of the mobile terminal 70 in the form of a list, the user is given an opportunity to select a banner advertisement, which is extremely simple. A desired banner advertisement can be selected by an operation (click). Further, the advertisement displayed in the list is deleted from the advertisement information storage unit 72 when, for example, any of the following conditions is satisfied from the viewpoint of reducing the memory resources of the limited portable terminal 70.
・ When a predetermined time has elapsed ・ When there is an advertisement browsing fact (when an advertisement is clicked)
When the list is presented a predetermined number of times, the advertisement information erasure determination based on the above condition is made by the advertisement display control unit 72, and a determination criterion may be set in the same unit 72 in advance. Note that a method other than the above-described determination method may be used.

<Third embodiment>
The first embodiment and the second embodiment have been described by taking as an example the case where the above-described function is provided in the mobile terminal 70 in advance (when the above-described function is preinstalled in the mobile terminal 70). However, for example, the above-described function may be downloaded and used as a program (hereinafter referred to as an advertisement display control program).

  FIG. 9 is a diagram illustrating a functional block configuration example of the information distribution system 1 showing a mode in which the mobile terminal 70 downloads the advertisement display control program.

  Here, functional parts different from the information distribution system 1 shown in FIG. 2 will be described. In FIG. 9, the mobile terminal 70 receives the advertisement display control program transmission request unit 75 that requests the application distribution server 20 to transmit the advertisement display control program, and the advertisement display control program transmitted from the application distribution server 20. And an advertisement display control program holding unit 76 for holding and an advertisement display control program executing unit 77 for executing the held advertisement display control program.

  The application distribution server 20 receives an advertisement display control program storage unit 21, an advertisement display control program request reception / authentication unit 22 that receives an advertisement display control program transmission request from the portable terminal 70, and authenticates the user of the portable terminal 70, An advertisement display control program transmission unit 23 that transmits the advertisement display control program to the portable terminal 70 after user authentication.

  The advertisement display control program stored in the advertisement display control program storage unit 21 is configured as shown in FIG. 10, for example, and includes a banner advertisement selection detection program 101, a banner advertisement storage control program 102, and a banner advertisement display control program. 103 and a display unit I / F program 104.

  The banner advertisement selection detection program 101 and the banner advertisement storage control program 102 correspond to the process of step S14 shown in FIG. 5, and the banner advertisement display control program 103 corresponds to the processes of steps S15 to S17, and the display unit I / F The program 104 corresponds to the process in step S18.

  Next, a mode in which the mobile terminal 70 downloads the advertisement display control program from the application distribution server 20 will be described with reference to the sequence diagram of FIG.

  In the figure, an advertisement control program transmission request is transmitted from the advertisement display control program request transmission unit 75 of the portable terminal 70 to the application distribution server 20 at an arbitrary timing (step S71). When receiving the advertisement display control program request reception / authentication unit 21 of the application distribution server 20, the advertisement display control program request reception / authentication unit 21 performs user authentication based on identification information such as the ID of the mobile terminal 70 (step S72). After the user's validity is confirmed by the user authentication, the advertisement display control program transmission unit 22 transmits the advertisement control display program to the mobile terminal 70 (step S73).

  The advertisement display control program holding unit 76 of the portable terminal 70 receives the advertisement display control program transmitted from the application distribution server 20 as described above, and stores it in a memory or the like (step S79). Thereafter, the user of the mobile terminal 70 performs an operation for starting the advertisement control program at an arbitrary timing (for example, a key operation used as an operation input unit not shown or a click of an application start icon displayed on a touch screen or the like). Then, the advertisement display control program execution part 77 detects the said operation, starts and executes an advertisement display control program (step S80).

  As described above, in the present embodiment, the mobile terminal 70 acquires the advertisement display control program by downloading it from the application distribution server 20 on the network. That is, the advertisement display control program may not be stored in advance in the mobile terminal 70 (some may not be preinstalled). Further, the advertisement display control program may be read into the internal memory of the portable terminal 70 from a removable storage medium such as a memory card or a cartridge.

  Further, the application developer can display an advertisement distributed from the advertisement management server 40 in the application by incorporating the SDK (Software Development Kit) provided by the advertisement management server 40 into the developed application. Will be able to.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Information delivery system 10 Network 20 Application delivery server 21 Advertisement display control program storage part 22 Advertisement display control program request reception and authentication part 23 Advertisement display control program transmission part 30 Application development terminal 40 Advertisement management server 41 Advertisement acquisition part 42 DB access control Part 43 Advertisement transmission part 50 Advertisement DB
60 Advertiser terminal 70 Mobile terminal 71 Advertisement receiving unit 72 Advertisement information storage unit 73 Advertisement display control unit 74 Display unit 75 Advertisement display control program request transmission unit 76 Advertisement display control program holding unit 77 Advertisement display control program execution unit

Claims (8)

In a terminal device that receives an advertisement from a server when an application is executed and displays it on the application execution screen,
Advertisement information storage means for detecting selection of the displayed advertisement and storing information of the detected advertisement;
A terminal device comprising: advertisement display control means for reading advertisement information stored in the advertisement information storage means and displaying it on the application execution screen when an application is executed.   The advertisement display control means receives an advertisement from a server and displays it on the application execution screen when advertisement information is not stored in the advertisement information storage means when the application is executed. The terminal device according to claim 1.   The terminal device according to claim 1, further comprising advertisement option presenting means for displaying the stored advertisements in a list and displaying them on the application execution screen.   4. The terminal according to claim 3, wherein the advertisement display control unit reads information on a selected advertisement among the advertisements displayed in a list from the advertisement information storage unit and displays the information on the application execution screen. apparatus.   The terminal device according to claim 1, wherein the advertisement is a banner advertisement. In an information distribution method for receiving an advertisement from a server when an application is executed and distributing information to a terminal device displayed on the application execution screen,
An advertisement information storage control step of detecting an advertisement selected by the user's terminal device operation and storing the detected advertisement information in the terminal device;
An advertisement display control step of reading advertisement information stored in the advertisement information storage control means and displaying it on the application execution screen when an application on the terminal device is executed, Information distribution method. A computer as a terminal device that receives an advertisement from a server when an application is executed and displays the advertisement on the application execution screen;
Advertisement information storage means for detecting selection of advertisement received from the server and storing information of the detected advertisement;
When an application is executed, the advertisement display control means for reading the advertisement information stored in the advertisement information storage process and displaying it on the application execution screen;
An advertisement display control program for a terminal, characterized by being made to function as: In an information distribution device that receives an advertisement from a server when an application is executed and distributes information to a terminal device that is displayed on the application execution screen.
A computer as a terminal device for displaying the advertisement,
Advertisement information storage means for detecting selection of advertisement received from the server and storing information of the detected advertisement;
When an application is executed, the advertisement display control means for reading the advertisement information stored in the advertisement information storage process and displaying it on the application execution screen;
An information distribution apparatus comprising advertisement display control program transmission means for transmitting an advertisement display control program that functions as a terminal device to a terminal device.

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