KR100869925B1 - Advertisement service method and the system which use the short-message service - Google Patents

Abstract

The present invention relates to an advertising service method and system using a short message background screen of a mobile terminal.

More specifically, in an advertising method and system using a mobile terminal, a mobile ad server, and a mobile swap server connected to a wireless network, when the user selects the short message input menu of the mobile terminal, the background of the short message input window is displayed. By displaying on the screen to continuously display the advertising background while the user enters the text, a short message wallpaper of the mobile terminal that can expose the advertisement to the user without any disruption to the text input and readability It relates to an advertising service method and system used.

Description

Advertising service method and system using short message wallpaper of mobile device {Advertisement service method and the system which use the Short-Message Service}

The present invention relates to an advertising service method and system using a short message wallpaper of a mobile terminal,

More specifically, a short message of a mobile terminal that provides an advertisement background on the background of the input window when inputting a short message of the mobile terminal, and enhances the advertisement effect by randomly exposing specific advertisement information while the user inputs the short message. It relates to an advertising service method and system using the background screen.

Recently, with the development of mobile terminals such as cellular phones, PCS phones, PDAs, short message service (SMS), multi-message service (MMS) for simple communication or advertising means, etc. have attracted much attention and attention from users.

In particular, the short message service (SMS) generally transmits a message to a user using a paging channel on a mobile communication separately from a communication channel. Therefore, the amount of data that can be delivered is limited, but a service that can receive a message even if the user is not connected to the mobile communication system. In addition, there is an advantage of the short message service of the mobile terminal to inform the product in that the information is directly delivered to a large number of users in a short time, it is used in a point-to-point and cell-broadcast (point-to-omnipoint) method Can be.

Here, the point-to-point mode refers to text transmission between individuals, and the cell-broadcast mode refers to sending text messages to many subscribers in a given cell, such as traffic information, news, and alarm functions. If a short message service is used to support the Internet, 160 bytes is very limited, but only a short message service is currently available to provide information when the user is in standby mode.

However, short message service for advertisement is easy to cause dissatisfaction due to uncomfortable recipients, and its sending itself is not free due to the spam problem, which is a social issue, and it is difficult to generate additional revenue anymore. It is recognized as a service of state and is drawing many problems.

The present invention has been made to solve the problems described above, by providing an advertising background on the background of the input window when the short message input of the mobile terminal, the user randomly exposed the specific advertising information while inputting the short message The purpose of the present invention is to provide an advertising service method and system using a short message background screen of a mobile terminal that can increase the advertising effect.

As described above, in an advertisement method using a mobile terminal, a mobile advertisement server, and a mobile WAP server connected to a wireless network, (a) providing a list of advertisement wallpapers when selecting a short message input menu of the portable terminal; ; (b) if at least one of the list of the advertisement backgrounds is selected, transmitting the selected advertisement background information to the mobile advertisement server and requesting the selected advertisement backgrounds; And (c) searching for and extracting the requested advertising wallpaper using the received advertising wallpaper information and transmitting the requested advertising wallpaper to the mobile terminal for displaying on the short message input window. Provides an advertising service method using a short message background screen of the mobile terminal comprising a,

(A) providing at least one advertisement wallpaper when selecting a short message input menu of the mobile terminal; (B) if any one of the advertisement wallpaper is selected, displaying the selected advertisement wallpaper in a short message input window; And (C) when a character is input through the short message input window, the displayed advertising background image is randomly changed and displayed; It provides a mobile advertising service method using a short message background screen of the mobile terminal comprising a,

(1) selecting a short message input menu of the portable terminal, generating a short message input signal and transmitting the generated short message input signal to the mobile advertisement server; (2) transmitting, by the mobile advertisement server receiving the input signal, at least one advertising background image to the portable terminal and displaying the same on the short message input window; And (3) when a character is input through the short message input window, the displayed advertising background image is randomly changed and displayed; It provides a mobile advertising service method using a short message background screen of the mobile terminal comprising a,

In an advertisement system using a mobile terminal, a mobile advertisement server, and a mobile swap server connected to a wireless network, a list of advertisement wallpapers provided by the mobile advertisement server is stored, and the advertisement wallpapers are selected from the mobile advertisement server according to a user's selection. A mobile terminal for requesting and displaying a short message as a wallpaper, generating advertisement exposure information of the advertisement wallpaper and transmitting the advertisement exposure information to a mobile advertisement server, and accessing a mobile swap server using the advertisement wallpaper to provide various swap services; Receive the advertisement background wallpaper from the advertiser's mobile WAP server and store in the database for each advertiser, and transmits the advertisement background wallpaper according to the request of the mobile terminal, by using the advertisement exposure information received from the mobile terminal or A mobile advertisement server storing the advertiser and calculating the advertisement cost according to the advertisement exposure; And a mobile swap server which transmits the advertisement background created by the advertiser to the mobile advertisement server and provides a mobile swap service according to the connection of the mobile terminal. It is achieved by providing a mobile advertising service system using a short message background screen of a mobile terminal, characterized in that comprises a.

As described above, the advertisement service method and system using the short message background screen of the present invention, the user randomly displays the advertising background in the text input process of the mobile terminal, which does not cause any problems in the text input and readability. There is an effect that can expose the advertisement to the user without.

Hereinafter, an advertisement service method and system using a short message background screen of a mobile terminal will be described in more detail with reference to the accompanying drawings.

1 is a view showing the overall configuration of a mobile advertising service system using a short message background screen of a mobile terminal according to an embodiment of the present invention. 2 is a block diagram showing the detailed block configuration of the mobile advertising server according to an embodiment of the present invention. Referring to Figures 1 and 2 in more detail,

The system of the present invention comprises a mobile terminal (100, 700), a mobile communication base station 200, a wireless Internet 300, SMS server 400, mobile advertising server 500 and the mobile WAP server 600, etc. do.

The mobile terminal (100, 700) is a portable communication terminal that can provide a short message service, such as a cellular phone, PCS phone, PDS, a list of advertising wallpaper or advertising wallpaper provided from the mobile advertising server 500 Save and display the advertising background wallpaper as the background of the short message input window according to the user's selection, or send the selected advertising background information to the mobile ad server 500 to request the relevant advertising background to the background of the short message input window. Display on screen or foreground

When the user inputs a short message, advertisement exposure information of the corresponding advertisement background, such as advertisement information, exposure time, and user information, is generated and transmitted to the mobile ad server 500, and text, image, Performs a function of directly accessing the mobile swap server 600 through a video, flash, banner or sound to receive and display an advertisement related service or various mobile swap services.

In particular, when the user selects the advertisement wallpaper, the contract process may be legally used to legally use the advertisement wallpaper through the user's personal information, interests, privacy policy, terms of use processing, approval, etc. It will be apparent to those skilled in the art that when there is a lot of information on the advertisement background image or the advertisement background image list, a service can be provided using a separate search engine.

Since the mobile communication base station 200, the wireless Internet 300 and the SMS server 400 uses a conventional infrastructure, detailed descriptions that do not meet the purpose of the present invention will be omitted.

The mobile advertisement server 500 is an advertisement background created and produced by an advertiser to provide a variety of advertising information, such as books, music, movies, clothing, real estate, stocks, tourism, cosmetics through the mobile terminal (100, 700) The screen is received from the mobile WAP server 600 directly provided by the advertiser, stored in a database for each advertiser, and then the relevant advertisement wallpaper is searched and extracted using the advertisement wallpaper information received from the mobile terminals 100 and 700. To the mobile terminal (100, 700),

By using advertisement exposure information such as advertisement information, exposure time, user information, etc. received from the mobile terminal (100, 700) stored by user or by advertiser to calculate and calculate the advertising cost according to the advertisement exposure of the relevant advertising background Perform the function.

In particular, the advertising background is composed of any one or more of the text, image, video, flash, banner or sound, and is displayed as either the background screen of the short message input window or the foreground screen of the short message input window, the short message input window Depending on the position of the character input through the advertising background, moving, resizing effect, up-down effect, inverting effect, translucent effect, watermarker effect is characterized in that it is randomly changed to at least one,

In addition, the advertisement wallpaper further includes any one or more of a text, an image, a banner, a video, a flash, or a banner including link information that can be directly connected to the mobile WAP server 600 of the advertiser providing the advertisement wallpaper. It is characterized by.

In particular, the mobile advertising server 500, the control unit 510, the communication unit 520, the settlement processing unit 530, the member management unit 540, the mobile member D / B 545, the advertising background wallpaper management unit 550, Advertisement wallpaper is configured to further include D / B (555),

The control unit 510 receives the advertising background wallpaper from the advertiser's mobile WAP server 600 and stores in the database for each advertiser, and transmits the advertising background wallpaper according to the request of the mobile terminal, the mobile terminal (100, 700) By using the advertisement exposure information received from the user or stored by the advertiser to control the overall function to calculate the advertising costs according to the advertisement exposure.

The communication unit 520 provides a communication interface for a smooth wireless Internet with the mobile advertising server 500 and the mobile swap server 600.

The settlement processor 530 calculates an advertisement cost for each advertiser or user using advertisement exposure information such as advertisement background information, exposure time, exposure location, and user information received from the mobile terminal 100 or 700. Perform the function.

The member manager 540 manages and stores the advertiser or the user by performing member registration, member authentication, and the like.

The mobile member D / B 545 stores and provides the advertiser's information, the user's information, and the like.

The advertisement wallpaper management unit 550 receives the advertisement wallpaper in the form of text, image, video, flash or banner produced by various advertisers from the mobile WAP server 600 to store and manage by advertiser, and carry At the request of the terminal, the advertisement background image is searched, extracted, transmitted, and the advertisement cost is calculated and stored for each advertiser and user by using the advertisement exposure information received from the mobile terminals 100 and 700.

The advertisement background wallpaper D / B 555 stores advertisement backgrounds produced by the various advertisers, and stores and provides advertisement exposure information on the advertisement backgrounds.

In particular, when the mobile advertisement server 500 receives a short message input signal including the CID, user information, etc. of the portable terminal from the portable terminal 100, the advertiser unilaterally uses the metadata of the initially collected user. Local advertisements according to the selected region, target advertisements according to a specific target, etc. are transmitted to the mobile terminal 100 and displayed as a background screen of the short message input window, and the advertisement backgrounds pre-stored in the mobile terminal 100 are fixed. If the period exceeds or the total number of users exposed to the advertisement or the number of exposures to the advertisement is satisfied, the previously stored wallpaper is stored as the wallpaper list of the mobile terminal, and the new advertising wallpaper is transmitted to the mobile terminal 100 for short text. The background of the message input window is displayed.

The mobile swap server 600 is a mobile server directly operated by an advertiser to provide a variety of advertising information, such as books, music, movies, clothing, real estate, stocks, tourism, cosmetics through the mobile terminal (100, 700) As an advertisement, an advertisement wallpaper of text, image, video, flash, banner or sound form is produced by the advertiser and transmitted to the mobile ad server 500, and according to the connection of the mobile terminal, books, music, movies, clothing It performs a function of providing a mobile swap service such as real estate, stocks, tourism, and cosmetics.

Hereinafter, with reference to the drawings will be described in more detail the operation principle and advertising method of the advertising service system using a short message background screen of the present invention portable terminal.

3 is a flowchart illustrating a mobile advertisement service method using a short message background screen of a mobile terminal according to another exemplary embodiment of the present invention. FIG. 6 is a reference diagram illustrating a form in which an advertisement wallpaper is displayed as a short message wallpaper of a mobile terminal according to an embodiment of the present invention. FIG. 7 is a reference diagram illustrating a form in which an advertisement background screen displayed as a background screen is changed randomly (inversion of a text input unit) when a short message is input according to an embodiment of the present invention. FIG. 8 is a reference diagram illustrating a state in which an advertisement wallpaper displayed as a wallpaper is changed randomly (translucently of an advertisement wallpaper) when a short message is input according to an embodiment of the present invention. FIG. 9 is a reference diagram illustrating a form in which an advertisement wallpaper displayed as a background screen is changed randomly (shangdong of an advertisement wallpaper) according to an embodiment of the present invention.

3, 6 to 9 will be described in more detail.

The mobile advertisement server 500 has an advertising background created and produced by an advertiser to provide various advertisement information such as books, music, movies, clothing, real estate, stocks, tourism, and cosmetics through the mobile terminals 100 and 700. The screen is stored in a database for each advertiser, and the mobile terminal 100 or 700 stores the list of the advertisement wallpaper or the advertisement wallpaper in the database.

First, an advertisement method using a list of advertisement backgrounds will be described.

When the user selects the short message input menu of the mobile terminal he carries (S301),

The mobile terminal 100 displays a list of previously stored advertising wallpaper, that is, a list of various advertisement information such as books, music, movies, clothing, real estate, stocks, tourism, cosmetics (S303).

If the user does not select the list of advertisement wallpapers displayed in the above step (S305) or provides a menu for selecting a general letter before the above-mentioned step, the user selects the background of the general letter as a short message wallpaper. It is to be provided (S307), the user may transmit after inputting the text on the short message background screen of the general letter (S309).

If any one of the displayed advertising background screen list is selected (S305),

The mobile terminal 100 transmits the information of the selected advertising background wallpaper to the mobile advertising server 500 (S311),

The advertisement background management unit 550 of the mobile ad server uses the information on the received advertisement background to pre-store the advertisement background in the form of text, image, video, flash, banner or sound stored in the advertisement background D / B 555. The screen is searched and extracted and transmitted to the mobile terminal 100. In this case, the advertisement background wallpaper includes a connection menu in which text, image, video, flash, or banner-type link information ('mimoya dot com' shown in FIG. 6) that can be directly connected to the mobile swap server 600 is stored. It is made (S313).

In addition, if the user selects the advertising background in the process, the user may go through the contract process to legally use through the process of the user's personal information, interests, privacy policy, terms of use, approval, etc. When there is a lot of information on the background screen or the advertisement background screen list, a service may be provided using a separate search engine.

The mobile terminal 100 displays the received advertising background screen as a background screen or foreground screen of the short message input window as shown in FIG. 6 to expose advertisement information to the user (S315).

When the user enters a character in the state in which the advertising background screen is displayed as a short message background screen (S317),

The mobile terminal 100 determines the position information of the input character (S319), and the advertisement background image displayed as a background screen or a foreground screen according to the position information of the character input by the user is shown in FIG. As shown in FIG. 8, the transparence or watermarker is processed as shown in FIG. 8, or the advertisement information is continuously exposed to the user while moving down or up as shown in FIG. 9 (S321).

That is, the advertisement wallpaper is moved, resized, up-down, inverted, translucent, watermarker, and background sound according to the location information of the characters in order to randomly expose the continuous advertisement information while the user inputs the characters. Alternatively, any one or more of sound effects such as MP3 may be applied to continuously expose advertisement information to the user.

After the user completes the text input, if the character is transmitted (S323), only the text input by the user is transmitted to the other mobile terminal 700, if the other mobile terminal 700, the information about the advertisement background wallpaper If present, the text will be displayed with the relevant advertising background, if not it will simply display the text.

In addition, the mobile terminal 100 checks the advertisement information, exposure time, user information, etc. while displaying the advertisement background screen, and transmits a text message to the advertisement exposure information consisting of the advertisement information, exposure time, user information, and the like. The mobile advertisement server 500 is transmitted, and the settlement processing unit 530 of the mobile advertisement server calculates and stores an advertisement cost to be provided to the corresponding advertiser or user using the received advertisement exposure information (S325). .

4 is a flowchart illustrating a mobile advertisement service method using a short message background screen of a mobile terminal according to another preferred embodiment of the present invention. Referring to Figure 4 in more detail,

Referring to Figures 4, 6 to 9 will be described advertising method using a pre-stored advertising background in the mobile terminal 100,

When the user selects the short message input menu of the mobile terminal he carries (S402),

The mobile terminal 100 is a pre-stored advertising background, that is, advertising background of text, image, video, flash, banner, sound produced by the advertiser, such as books, music, movies, clothing, real estate, stocks, tourism, cosmetics, etc. The screen is displayed (S404).

In the above step, when the user first selects a menu for selecting a general letter, the user selects the background of the general letter as a short message wallpaper (S408), and the user writes the general message as the short message wallpaper. After inputting the character it is transmitted (S410).

If one of the displayed advertising background screen is selected (S406),

The mobile terminal 100 displays an advertising background in the form of text, image, video, flash, or banner as a background screen or foreground screen of a short message input window. In this case, the advertisement wallpaper includes a connection menu storing text, image, video, flash, or banner form link information ('mimoya dot com' shown in FIG. 6) that can be directly connected to the mobile swap server 600. The advertisement information is exposed to the user (S412).

When the user selects the advertisement wallpaper in the above process, the user may go through the contract process to legally use the advertisement wallpaper through the user's personal information, interests, privacy policy, terms of use processing, approval, etc. It is apparent to those skilled in the art that when there is a lot of information on the advertisement wallpaper or the advertisement wallpaper list, a service can be provided using a separate search engine.

If the user enters a character while the advertisement background is displayed as a background of the short message input window (S414),

The portable terminal 100 determines the location information of the input character (S416), and the advertisement background screen displayed as a background screen or a foreground screen according to the location information of the character input by the user is shown in FIG. As shown in FIG. 8, the transparence or the watermarker is processed as shown in FIG. 8, or the advertisement information is continuously exposed while moving down or up as shown in FIG. 9 (S418).

That is, the advertisement wallpaper is moved, resized, up-down, inverted, semi-transparent, watermarker, background sound or MP3 according to the positional information of the characters in order to expose the continuous advertisement information while the user inputs the characters. Any one or more of the sound effects such as is applied to continuously expose the advertising information to the user.

After the user completes the text input, and transmits the text (S420), only the text input by the user is transmitted to the other mobile terminal 700, if the other mobile terminal 700 is related to the advertisement wallpaper If there is information, the text will be displayed with the relevant advertising background, if not it will simply display the text.

In addition, the mobile terminal 100 checks the advertisement information, exposure time, user information, etc. while displaying the advertisement background screen, and transmits a text message to the advertisement exposure information consisting of the advertisement information, exposure time, user information, and the like. The mobile advertisement server 500 is transmitted, and the settlement processing unit 530 of the mobile advertisement server calculates and stores an advertisement cost to be provided to the corresponding advertiser or user using the received advertisement exposure information (S422). .

5 is a flowchart illustrating a mobile advertisement service method using a short message background screen of a mobile terminal according to another exemplary embodiment of the present invention. Referring to Figure 5 in more detail,

Referring to Figures 5 to 9 will be described in the advertising method for transmitting an advertising background wallpaper of a short message from the mobile ad server 500 to the mobile terminal 100 at random,

When the user selects the short message input menu of the mobile terminal he carries (S501),

The portable terminal 100 generates a short message input signal including a CID or user information of the portable terminal and transmits the generated short message input signal to the mobile advertisement server 500 (S503).

The mobile ad server 500 uses pre-stored advertising backgrounds, that is, books, music, movies, clothing, real estate, stocks, tourism, using a short message input signal including a received CID or user information of the mobile terminal. Search for and extract the advertising background of text, image, video, flash, banner or sound form made by the advertiser such as cosmetics and transmit it to the mobile terminal 100, and the mobile terminal 100 receives the received advertising background. The short message is displayed as the background screen of the input window (S505).

In this case, the advertisement background wallpaper includes a connection menu in which link information ('Mimoya dot com' illustrated in FIG. 6) in the form of text, image, video, flash, or banner, which can be directly connected to the mobile swap server 600 is stored. Advertising information is exposed to.

In the above process, before providing the advertisement wallpaper, the user may go through the contract process to legally use the advertisement wallpaper through the user's personal information, interests, privacy policy, terms of use processing, approval, etc. In particular, it is characterized by transmitting the advertising background including a local advertisement or a target advertisement using the metadata received and initially input from the user.

If the user enters a character while the advertisement background is displayed as the background of the short message input window (S507),

The mobile terminal 100 determines the location information of the input character (S509), and the advertisement background screen displayed as a background screen or a foreground screen according to the location information of the character input by the user is shown in FIG. As shown in FIG. 8, the transparence or the watermarker is processed as shown in FIG. 8, or the advertisement information is continuously exposed while moving down or up as shown in FIG. 9 (S511).

That is, the advertisement wallpaper is moved, resized, up-down, inverted, semi-transparent, watermarker, background sound or MP3 according to the positional information of the characters in order to expose the continuous advertisement information while the user inputs the characters. Any one or more of the sound effects such as is applied to continuously expose the advertising information to the user.

After the user completes the text input, and transmits the text (S513), only the text input by the user is transmitted to the other mobile terminal 700, if the other mobile terminal 700, the information about the advertisement wallpaper If present, the text will be displayed with the relevant advertising background, if not it will simply display the text.

In addition, the mobile terminal 100 checks the advertisement information, exposure time, user information, etc. while displaying the advertisement background screen, and transmits a text message to the advertisement exposure information consisting of the advertisement information, exposure time, user information, and the like. The mobile advertisement server 500 is transmitted, and the settlement processing unit 530 of the mobile advertisement server calculates and stores the advertisement cost to be provided to the corresponding advertiser or user using the received advertisement exposure information (S515). .

Although one preferred embodiment of the present invention has been described above, it is clear that the present invention may use various changes, modifications, and equivalents, and may be applied in the same manner by appropriately modifying the embodiment. Accordingly, the above description does not limit the scope of the invention as defined by the limits of the following claims.

1 is a view showing the overall configuration of a mobile advertising service system using a short message background screen of a mobile terminal according to an embodiment of the present invention.

2 is a block diagram showing the detailed block configuration of the mobile advertising server according to an embodiment of the present invention.

3 is a flowchart illustrating a mobile advertisement service method using a short message background screen of a mobile terminal according to another exemplary embodiment of the present invention.

4 is a flowchart illustrating a mobile advertisement service method using a short message background screen of a mobile terminal according to another preferred embodiment of the present invention.

5 is a flowchart illustrating a mobile advertisement service method using a short message background screen of a mobile terminal according to another exemplary embodiment of the present invention.

FIG. 6 is a reference diagram illustrating a form in which an advertisement wallpaper is displayed as a short message wallpaper of a mobile terminal according to an embodiment of the present invention.

FIG. 7 is a reference diagram illustrating a form in which an advertisement background screen displayed as a background screen is changed randomly (inversion of a text input unit) when a short message is input according to an embodiment of the present invention.

FIG. 8 is a reference diagram illustrating a state in which an advertisement wallpaper displayed as a wallpaper is changed randomly (translucently of an advertisement wallpaper) when a short message is input according to an embodiment of the present invention.

FIG. 9 is a reference diagram illustrating a state in which an advertisement wallpaper displayed as a wallpaper is randomly changed (shangdong of an advertisement wallpaper) according to an embodiment of the present invention.

Claims (11)

In the advertising method using a mobile terminal, a mobile ad server and a mobile Wap server connected to a wireless network, (a) When the short message input menu of the mobile terminal is selected, the text, image, video, flash, banner, or sound may be configured as either the background screen of the short message input window or the foreground screen of the short message input window. Providing a list of advertising wallpapers that are randomly changed to at least one of moving, resizing effect, up-down effect, inverting effect, translucent effect, and watermarker effect according to the position of the text input through the window. ; (b) if at least one of the list of the advertisement backgrounds is selected, transmitting the selected advertisement background information to the mobile advertisement server and requesting the selected advertisement backgrounds; (c) searching for and extracting the requested advertising wallpaper using the received advertising wallpaper information and transmitting the requested advertising wallpaper to the mobile terminal for displaying on the short message input window; (d) if a character is input through the short message input window, the displayed advertising background image is randomly changed and displayed; And (e) When the short message input through the short message input window is transmitted, the advertisement exposure information including any one or more of the information of the advertisement background, exposure time, and user information is generated and transmitted to the mobile advertisement server. Doing; Mobile advertising service method using a short message background screen of the mobile terminal comprising a. delete In the advertising method using a mobile terminal and a mobile ad server connected to a wireless network, (A) When the short message input menu of the mobile terminal is selected, the text message, image, video, flash, banner, or sound is composed of either the background screen of the short message input window or the foreground screen of the short message input window. Providing an advertisement wallpaper that is randomly changed to any one or more of a moving, resizing effect, up-down effect, inverting effect, translucent effect, and watermarker effect according to the position of the character input through the character; (B) if any one of the advertisement wallpaper is selected, displaying the selected advertisement wallpaper in the short message input window; (C) when a character is input through the short message input window, the displayed advertising background image is randomly changed and displayed; And (D) When the short message inputted through the short message input window is transmitted, advertisement exposure information including any one or more of the information of the advertisement background, exposure time, and user information is generated and transmitted to the mobile advertisement server. Doing; Mobile advertising service method using a short message background screen of the mobile terminal comprising a. In the advertising method using a mobile terminal and a mobile ad server connected to a wireless network, (1) selecting a short message input menu of the portable terminal, generating a short message input signal and transmitting the generated short message input signal to the mobile advertisement server; (2) The mobile ad server receiving the input signal is composed of text, image, video, flash, banner, or sound, which is composed of either the background screen of the short message input window or the foreground screen of the short message input window. Depending on the position of the character input through the advertising wallpaper, the transfer, resizing effect, up-down effect, inverted, translucent effect, watermarker effect is changed randomly to any one or more of the advertising wallpaper to the mobile terminal by sending Displaying the short message in the input window; (3) if a character is input through the short message input window, the displayed advertising background image is randomly changed and displayed; And (4) When the short message input through the short message input window is transmitted, the advertisement exposure information including at least one of the information of the advertisement background, exposure time, and user information is generated and transmitted to the mobile advertisement server. Doing; Mobile advertising service method using a short message background screen of the mobile terminal comprising a. delete delete The method of claim 1, wherein the advertising wallpaper is Short message wallpaper of a mobile terminal, characterized in that it further comprises any one or more of a text, image, video, flash, or banner including link information that can be directly connected to the advertiser's mobile WAP server that provides the advertisement wallpaper Mobile advertising service method using. delete The method of any one of claims 1, 3 or 4, wherein step (d) of claim 1, step (C) of claim 3, or step (3) of claim 4 (d-1) if a character is input in the short message input window, determining position information of the input character; And (d-2) Displaying as a short message wallpaper by applying any one or more of a moving, resizing effect, up-down effect, inversion effect, translucent effect, and watermarker effect, which are set in advance according to the position information of the character. step; Mobile advertising service method using a short message wallpaper of a mobile terminal, characterized in that further comprises a. In the advertising system using a mobile terminal, a mobile ad server and a mobile Wap server connected to a wireless network, Storing the list of advertisement backgrounds provided from the mobile advertisement server, requesting the advertisement background from the mobile advertisement server according to the user's selection, displaying the short message background image, and generating advertisement exposure information of the advertisement background; A mobile terminal which transmits to a mobile advertisement server and receives various swap services by accessing a mobile swap server using an advertisement background; Receive the advertising background wallpaper from the advertiser's mobile WAP server and store in the database for each advertiser, and transmits the advertising background in accordance with the request of the mobile terminal, by using the advertisement exposure information received from the mobile terminal for each user or advertiser Control unit for controlling the overall function to calculate the advertising cost according to the advertising exposure, the communication unit for providing a communication interface for a smooth wireless Internet with the mobile ad server, mobile Wap server, and the advertising background produced by various advertisers Receives the screen from the mobile WAP server, stores and manages each advertiser, retrieves, extracts and transmits the corresponding advertisement wallpaper according to the request of the mobile terminal, and uses the advertisement exposure information received from the mobile terminal for each advertiser and user. Advertisement that calculates advertising costs Registered advertising background D / B, which stores and provides the advertising screen for advertisement screens, etc. , A member management unit that manages and stores member authentication, and the like, the mobile member D / B that stores and provides the advertiser's information and the user's information, and the advertisement background information received from the mobile terminal, exposure time, and exposure. A mobile advertisement server including a settlement processing unit for calculating advertisement costs for each advertiser or for each user using advertisement exposure information such as a place and user information; And A mobile swap server which transmits the advertisement background created by an advertiser to the mobile advertisement server and provides a mobile swap service according to the connection of the mobile terminal; Mobile advertising service system using a short message wallpaper of the mobile terminal, characterized in that comprises a. delete

Images