KR100954831B1 - Apparatus and method for providing advertisement service target - Google Patents

Apparatus and method for providing advertisement service target Download PDF

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Publication number
KR100954831B1
KR100954831B1 KR20080067093A KR20080067093A KR100954831B1 KR 100954831 B1 KR100954831 B1 KR 100954831B1 KR 20080067093 A KR20080067093 A KR 20080067093A KR 20080067093 A KR20080067093 A KR 20080067093A KR 100954831 B1 KR100954831 B1 KR 100954831B1
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KR
South Korea
Prior art keywords
terminal
advertisement
target
destination
extracting
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KR20080067093A
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Korean (ko)
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KR20100006755A (en
Inventor
서현득
최정윤
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주식회사 케이티
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Application filed by 주식회사 케이티 filed Critical 주식회사 케이티
Priority to KR20080067093A priority Critical patent/KR100954831B1/en
Priority to PCT/KR2009/003776 priority patent/WO2010005253A2/en
Publication of KR20100006755A publication Critical patent/KR20100006755A/en
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Publication of KR100954831B1 publication Critical patent/KR100954831B1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q99/00—Subject matter not provided for in other groups of this subclass
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42017—Customized ring-back tones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/16—Communication-related supplementary services, e.g. call-transfer or call-hold

Abstract

The present invention relates to an apparatus and method for providing an advertisement service target, and more particularly, to an apparatus and method for providing an advertisement service target for extracting a terminating terminal having an incoming characteristic corresponding to a condition requested by an advertiser from among terminating terminals subscribed to an advertisement service. .

The apparatus for providing an advertisement service target according to an embodiment of the present invention includes an originating user information extracting unit which extracts user information of at least one calling terminal user who has previously requested a call connection to a called terminal and the called terminal with reference to the extracted result. And a target extraction unit for extracting a target destination terminal having a reception characteristic corresponding to the requested condition.

Advertising content, target destination terminal, user information, destination characteristics, user characteristics

Description

Apparatus and method for providing advertisement service target

The present invention relates to an apparatus and method for providing an advertisement service target, and more particularly, to an advertisement service target providing apparatus for extracting an incoming terminal having an incoming characteristic corresponding to a condition requested by an advertiser from among incoming terminals subscribed to an advertising service; It is about a method.

An intelligent network refers to a network environment in which a new service can be applied to a mobile communication network without changing a software of a mobile switching center (MSC). That is, most of the supplementary services of the previous wired and wireless telecommunications networks were installed in the mobile telecommunications exchanges, so that the software of the mobile telecommunications exchanges had to be changed to add new services.

In this environment, each time a new service is added, the service is affected by modifying the mobile communication exchange in operation. If the specifications of the mobile communication exchanges of the service providers are interoperable with each other, the service developer may have various mobile communication services. The problem of developing service with different interworking standard for each exchange and the problem that new service development is difficult if the mobile communication exchange manufacturer does not inform the service developer about interworking standard has arisen. to be.

Currently, when an originating terminal attempts to make a call to a called terminal, a call ring tone is provided to the calling terminal, and the ring back tone is simply a signal indicating that an attempt is made to connect with the called terminal, which is meaningless information to the user of the calling terminal. Is considered. In other words, the user of the calling terminal has to spend a tedious time while the ring back tone is provided, and the boredom felt by the user can be considerably alleviated when providing beneficial information instead of the ring back tone.

Therefore, the present invention is required to give a meaning to the information given to the user of the calling terminal so that a smoother call connection attempt can be performed, and to provide information considering the characteristics of the user of the calling terminal.

An object of the present invention is to extract a terminating terminal having a terminating characteristic corresponding to a condition requested by an advertiser from among terminating terminals subscribed to an advertising service.

The objects of the present invention are not limited to the above-mentioned objects, and other objects which are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the apparatus for providing an advertisement service target according to an embodiment of the present invention is an outgoing user information extracting unit for extracting user information of at least one or more outgoing terminal users who have previously requested a call connection to a called terminal and the extracted information. And a target extraction unit for extracting a target destination terminal having a reception characteristic corresponding to a requested condition among the destination terminals with reference to the result.

The method for providing an advertisement service target according to an embodiment of the present invention includes extracting user information of at least one calling terminal user who has previously requested a call connection to a called terminal, and the requested condition among the called terminals with reference to the extracted result. And extracting a target destination terminal having a destination characteristic corresponding to.

Specific details of other embodiments are included in the detailed description and the drawings.

According to the apparatus and method for providing an advertisement service target according to the present invention as described above, a call connection is made to the called terminal by extracting a called terminal having a called characteristic corresponding to a condition requested by an advertiser from among the called terminals subscribed to the advertising service. There is an advantage that can provide the information of the user to the originating terminal to try to match the taste.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram illustrating that an advertisement service is provided according to an embodiment of the present invention.

In the present invention, the subject who subscribes to the advertisement service is a called terminal which is a call connection target, and when the user of the called terminal joins the advertisement service for his terminal, the calling terminal 100 which attempts to connect to the called terminal instead of the ring back tone Ad content is provided.

As such, in the present invention, the advertisement service may be understood as providing advertisement contents to the calling terminal 100 instead of the ring back tone, and it is understood that the advertisement service is provided when detailed information is requested for the corresponding advertisement from the calling terminal 100. Can be. Here, the advertisement content refers to multimedia content composed of at least one of text, voice, music, and video.

In order to provide the advertisement service, the advertiser 110 requests an advertisement from the telecommunication company 120. Accordingly, the communication company 120 sets the content of the advertisement, and setting of the advertisement content may be understood as matching the advertisement content with a specific subscription terminal. That is, when an advertisement request is received, the telecommunication company 120 matches the advertisement contents to a terminal selected from among the terminals subscribed to the advertisement service, and the corresponding advertisement is applied to the calling terminal 100 that attempts to connect to the terminal to which the advertisement contents are matched. The content is provided.

The system for providing such an advertisement service is configured by the communication company 120. The communication company 120 may provide an advertisement service by adding an apparatus or a module for providing the service to a system for providing an existing communication service. Will be.

In addition, the communication company 120 may provide a benefit of fee reduction to the terminal, that is, the receiving terminal, which subscribes to the advertisement service in order to activate the advertisement service.

While the advertisement content is provided, the user of the calling terminal 100 requests detailed information on the corresponding advertisement. In response to such a request, the advertisement service providing system 200 receives a short message service (SMS) or a multimedia message service (MMS). The detailed information on the advertisement may be provided to the calling terminal 100 through text or multimedia content.

In providing the advertisement content, the advertisement service providing system 200 may provide the calling terminal 100 with the advertisement content considering the incoming characteristics of the called terminal. For example, the advertisement service providing system 200 predicts the characteristics of the user of the calling terminal 100 requesting the current call in consideration of the age, gender, and region of the user who requested the call in advance to the called terminal. The advertisement content corresponding thereto is provided to the calling terminal 100, and the matching advertisement content is provided to the calling terminal 100 requesting the call to the called terminal by matching the specific advertising content to at least one specific called terminal. It is.

To this end, the advertisement service providing system 200 may include a means for matching the advertisement content with the destination terminal. The matching condition between the advertisement content and the destination terminal may be requested by the advertiser 110.

Here, the called characteristic of the called terminal may be determined by referring to user information of the calling terminal user, and may be understood as a ratio or pattern for each item constituting the user information.

Although only one advertiser 110 is illustrated in FIG. 1, a plurality of advertisers 110 may request advertisements from the telecommunication company 120, and the advertisement service providing system 200 may provide some advertisement content of a specific advertiser 110. And the degree of detailed information about the advertisement is provided by SMS or MMS, and statistical data about the advertisement may be provided to the corresponding advertiser 110.

2 is a diagram illustrating an advertisement service providing system according to an exemplary embodiment of the present invention, wherein a mobile communication network of the advertisement service providing system 200 includes code division multiple access (CDMA), wideband CDMA (WCDMA), or global system for GSM (GSM). Mobile Telecommunication). However, the present invention is not limited thereto, and the mobile communication network of the system may be based on other types of mobile communication methods.

The advertisement service providing system 200 includes a base station 210, a radio network controller (RNC) 220, a mobile switching center (MSC) 230, an equipment identity register (EIR). 240, Service Control Point (SCP) 280, Home Location Register (HLR) 250, Authentication Center (AUC) 260, Short Service Center (Short) Message Service Center (SMSC) 270, the advertisement service providing apparatus 500 and the advertisement service target providing apparatus 600 is configured.

The terminal 100 may be a mobile communication device such as a mobile phone or a personal digital assistant (PDA). The terminal 100 may hold a terminal identifier. The terminal identifier is a unique value for identifying the terminal 100 from another terminal, and may be assigned for each terminal by a terminal manufacturer or an authorized authority when the terminal 100 is produced.

The terminal 100 may be connected to an information card including a subscriber identifier. The subscriber identifier is unique information for identifying a subscriber, for example, an International Mobile Subscriber Identity (IMSI). In addition, the information card may generate an authentication value using a predetermined authentication function, which may be used when authenticating a subscriber in a mobile communication network.

The information card may be detachably connected to the terminal 100 or may be fixed to the terminal 100 to prevent the subscriber from detaching the information card from the terminal 100 arbitrarily. The information card may include a memory capable of storing data and a central processing unit (CPU) capable of performing a predetermined operation. Examples of such information cards include a subscriber identity module (SIM) card and a universal subscriber identity module (USIM) card.

2, each of the equipment constituting the advertisement service providing system 200 is illustrated one by one, but this is merely a basic configuration of the advertisement service providing system 200, and the present invention is not limited thereto. Therefore, the advertisement service providing system 200 may include a plurality of respective devices, and some equipment may be removed and operated. In addition, the advertisement service providing system 200 may be operated by integrating two or more pieces of equipment into one, and a function performed by one piece of equipment may be divided into a plurality of pieces of equipment.

The base station 210 is a primary access point of the terminal 100 and may transmit and receive various signals and data with the terminal 100. That is, the base station 210 may perform a wireless modem function consisting of an antenna and a transmission / reception modem. The communication channel toward the base station from the terminal 100 is called an uplink channel, and the communication channel from the base station 210 to the terminal 100 is called a downlink channel.

The radio network controller 220 may control the base station 210 and manage radio resources. More specifically, the radio network controller 220 may instruct the base station 210 to allocate the communication channel to the terminal 100 and control the transmission output of the base station 210. In addition, the wireless network controller 220 may support handover for the terminal 100 moving between the base stations 210.

The mobile communication exchange 230 may be connected to one or more wireless network controllers 220 to relay communication between the terminal 100 and another terminal (not shown). According to an embodiment of the present invention, the mobile communication exchange 230 may perform an authentication operation for the user of the terminal 100.

The equipment identity register 240 may manage terminal identifiers of terminals produced by the terminal manufacturer. An example of the terminal identifier is IMEI (International Mobile Equipment Identity). The terminal identifier of the newly produced terminal may be obtained directly from the terminal manufacturer, or may be obtained from a server (not shown) that handles registration for the new terminal of each manufacturer.

In addition, the device identity register 240 may manage state information of the terminal 100. The state information of the terminal 100 may include information for identifying whether the terminal 100 is normal. According to an embodiment of the present invention, the state information of the terminal 100 may be set to any one of 'normal', 'abnormal' (Black), and 'abnormal estimation (Gray)'. The state information of the terminal 100 that can be used normally may be set to 'normal'. However, the status information of 100 that may cause a malfunction in the terminal or the mobile communication network where theft report is received may be set to 'abnormal'. In addition, the terminal information that does not satisfy the communication conditions required by the mobile communication network or the status information of the terminal whether the status is 'normal' or 'abnormal' may be set to 'abnormal estimation'. Since the present invention is not limited by the embodiment of the method of collecting the state information of the terminal 100 by the device identity register 240, a detailed description thereof will be omitted.

In the mobile communication network, communication of the terminal 100 having the status information 'abnormal' may be blocked. Whether or not the communication is blocked for the terminal 100 having the status information 'abnormal estimation' may vary according to embodiments.

The device identity register 240 may map state information of the corresponding terminal 100 to a terminal identifier of each terminal 100 to hold mapping information. For example, when the terminal identifier of the newly generated terminal is acquired, the device identity register 240 may map 'normal' as status information to the terminal identifier. If the loss report is received for the terminal 100, the device identity register 240 may change the state information mapped to the terminal identifier of the corresponding terminal 100 from 'normal' to 'abnormal'.

The service control device 280 may manage an intelligent network service to be provided to the terminal 100. For example, the service control device 280 may manage a message transmission service based on a short message service (SMS) or an unstructured supplementary services data (USSD) with respect to the terminal 100.

Preferably, the service control device 280 may drive the service logic suitable for the terminal 100 according to the attribute information of the terminal 100. The service control device 280 may manage attribute information of various terminals produced by the terminal manufacturer. Of course, there is a separate server (not shown) that manages the attribute information, and the service control device 280 may access the corresponding server to check the attribute information of the terminal 100. The attribute information may include information indicating the function or performance of the terminal 100, such as a language that the terminal 100 can support, a screen resolution of the terminal 100, and a type of codec provided in the terminal 100. Can be.

The home location register 250 may manage location information of the subscriber (eg, a VLR (Visitor Location Register) address, an MSC address, etc. where the terminal 100 is currently located) and subscriber additional service information.

The authentication device 260 may support authentication for the mobile subscriber and encryption function for the wireless call interval. Although the authentication device 260 is shown as an independent device from the home location register 250 in FIG. 2, the authentication device 260 may be included in the home location register 250.

In FIG. 2, the terminal represents the calling terminal 100. When the call connection is requested to the specific terminal by the terminal 100, the mobile communication exchange 230 attempts to connect the calling terminal 100 with the called terminal. The advertisement service providing apparatus 500 is notified of the call connection.

Accordingly, the advertisement service providing apparatus 500 checks whether the receiving terminal is subscribed to the advertisement service and transmits the advertisement content to the calling terminal 100 when it is determined that the receiving terminal is subscribed to the advertisement service. Here, the advertisement content may be advertisement content matched to the called terminal.

The user of the calling terminal 100 may select one of the buttons provided in the terminal 100 to request detailed information about the corresponding advertisement while receiving the advertisement content. The device 500 monitors whether the call between the calling terminal 100 and the called terminal is terminated and transmits the text or multimedia content including the detailed information about the advertisement to the calling terminal 100 after the call ends. The transmission of text or multimedia content may be delivered to the calling terminal 100 through the short message service center 270.

In transmitting the advertisement content to the calling terminal 100, the advertisement service providing apparatus 500 may transmit the extracted advertisement content to the calling terminal 100 in consideration of the receiving characteristic of the called terminal. To this end, the advertisement service providing system 200 may include an advertisement service target providing apparatus 600.

The advertisement service target providing apparatus 600 extracts user information of at least one calling terminal user who has previously requested a call connection to the called terminal. Here, the user information of the calling terminal user includes at least one of terminal number, age, gender, region of residence, internet usage frequency, and average call rate of at least one calling terminal user who has previously requested a call connection to the called terminal. For example, an incoming call detail record (CDR) may be understood as user information of a calling terminal user.

The user information of the calling terminal user may be provided from the mobile communication exchange 230. When a specific calling terminal requests a call to a specific called terminal, the advertisement service target providing apparatus 600 receives a corresponding call from the mobile communication exchange 230. The user information of the calling terminal is received and matched to the called terminal and stored in the form of a table.

7 is a diagram showing a user information table 700 according to an embodiment of the present invention, the user information table 700 is a terminal number 710, age 720, gender 730, residential area 740, Internet usage frequency 750 and the average call rate 760 may be configured, and the advertisement service target providing apparatus 600 stores the user information table 700 in storage means provided for each destination terminal. With reference to the user information, the terminating characteristic of the terminating terminal can be determined, and the terminating terminal corresponding to the determined terminating characteristic can be extracted.

For example, an advertiser may provide the advertisement service target providing apparatus 600 with a condition for a user having an average age of 35 years, a woman, and living in Songpa-gu, Seoul, and thus the advertisement service target providing apparatus 600 ) Extracts the called terminal corresponding to the requested condition with reference to the stored user information.

As described above, when the called terminal corresponding to the advertiser's condition is extracted by the advertisement service target providing apparatus 600 (hereinafter referred to as a target called terminal), the received advertisement service providing apparatus 500 matches the corresponding target called terminal. The extracted advertisement content is extracted and transmitted to the calling terminal 100.

In addition, the advertisement service providing apparatus 500 may continuously update the statistical data of the advertisement content and the detailed information provided to each calling terminal 100.

3 is a diagram illustrating an advertisement service providing system according to another exemplary embodiment of the present invention, in which a sound source providing apparatus 300 is added to the system of FIG. 3 so that the advertisement service providing apparatus 500 uses the sound source providing apparatus 300. To provide an advertising service.

Here, the sound source providing apparatus 300 is a device for providing a sound source designated by the called terminal instead of the ringing tone to the calling terminal 100, the advertisement service providing apparatus 500 delivers the advertising content to the sound source providing apparatus 300 in general Instead of the sound source, the advertisement content is transmitted to the calling terminal 100.

As such, by using the existing equipment such as the sound source providing apparatus 300, a lower cost may be generated in configuring the advertisement service system according to the embodiment of the present invention.

In the above description, the advertisement service target providing apparatus 600, which is a device for extracting user information of a calling terminal user and extracting a target called terminal, has been described. However, an apparatus (not shown) and a target for extracting user information of a calling terminal user Apparatus (not shown) for extracting the receiver terminal may be provided in the advertisement service providing system 200 separately.

FIG. 4 is a conceptual diagram illustrating a process of collecting advertisement data according to an embodiment of the present invention. In the present invention, advertisement data includes information about an advertisement service subscriber, advertisement contents matched to subscribers, and a matching relationship between subscribers and advertisement contents. Can be.

In order to collect the advertisement data, the comprehensive advertisement system 410 first collects information about the advertisement service subscriber. Here, the subscriber information may include a gender, age, region of residence, the number of the terminal and a list of subscribed services. The subscriber information may be periodically transmitted from a separate device, for example, on a monthly basis.

The collected subscriber information is transmitted to the advertisement data server 420, and the advertisement data server 420 stores the received subscriber information by field (by gender, age, region of residence or number of terminals).

The manager 440 managing the advertisement content may set the advertisement content. That is, the manager 440 may access the advertisement service server 430 to perform matching between the subscriber and the advertisement content.

When the manager 440 accesses the advertisement service server 430 for setting up the advertisement content, the advertisement service server 430 accesses the advertisement data server 420 and extracts subscriber information and provides it to the administrator 440. . Accordingly, the manager 440 may match the advertisement content for each subscriber or classify the subscribers into groups on a predetermined basis and match the advertisement content for each group.

The advertisement service providing apparatus 500 extracts and transmits the advertisement content for each subscriber stored in the advertisement data server 420 to the calling terminal 100. The advertisement data server 420 is provided inside the advertisement service providing apparatus 500. It may be provided, or may be provided separately.

5 is a block diagram illustrating an advertisement service providing apparatus according to an exemplary embodiment of the present invention, wherein the advertisement service providing apparatus 500 includes an advertisement content extracting unit 510, an advertisement information extracting unit 520, a storage unit 530, The determination unit 540, the information request confirmation unit 550, the communication unit 560, and the statistical information management unit 570 are configured to be included.

The advertisement content extracting unit 510 extracts, from the storage unit 530, the advertisement content referred to by the terminating characteristic of the terminating terminal among the advertisement contents provided by the advertisement providing service subscribed to by the terminating terminal.

The advertisement service target providing apparatus 600 provides a list of target destination terminals corresponding to the requested condition to the advertisement service providing apparatus 500. The target destination terminal corresponding to the specific condition is matched with a specific advertisement content and stored in a storage unit ( 530 may be stored.

Thus, when the calling terminal 100 attempts to make a call connection to the called terminal, the advertisement content extracting unit 510 extracts the advertising content corresponding to the called terminal.

The advertisement information extractor 520 extracts detailed advertisement information corresponding to the advertisement content from the storage 530. The user of the calling terminal 100 may input one or a plurality of combinations of buttons provided in the terminal 100 to request more detailed information about the advertising content being listened to. If such an advertisement information request signal is received, The advertisement information extractor 520 extracts advertisement information.

In the present invention, the advertisement information may include not only the details of the product guided through the advertisement content, but also a purchase path for purchasing the corresponding product such as a telephone number or a uniform resource locator (URL). The user may input a product purchase command using a voice or a button, and may also be informed of other product details. A voice recognition means (not shown) is provided in the calling terminal 100 or the advertisement service providing apparatus 500 to receive a voice command, or one of the devices configuring the advertisement service providing system 200 may include the voice recognition means. Can be.

The storage unit 530 stores the matched advertisement content for each subscriber, that is, the destination terminal, and the matched advertisement information for each advertisement content. Here, the storage unit 530 may distinguish and store advertisement content for each user characteristic. The storage unit 530 may include a hard disk, a flash memory, a compact flash card (CF), a secure digital card (SD), a smart card (SM), a multimedia card (MMC), or a memory stick. As a module capable of inputting / outputting, the module may be provided inside an apparatus for providing an advertisement service or may be provided in the advertisement data server 420. When the storage unit 530 is provided in the advertisement data server 420, the communication unit 560 may communicate with a separate device.

The determination unit 540 determines whether the destination terminal targeted for the call connection request is subscribed to the advertisement providing service. To this end, the storage unit 530 is preferably stored in advance by matching whether or not to subscribe to the advertisement providing service by the number of the terminal.

The information request confirmation unit 550 checks whether an advertisement information request signal is received from the calling terminal 100 in response to the transmitted advertisement content. That is, when one button or a plurality of button combination signals transmitted by the calling terminal 100 are received, the information request confirmation unit 550 checks whether the received signal is an advertisement information request signal, and an advertisement information request signal. May be in the form of DTMF (Dual Tone Multi Frequency).

The communication unit 560 transmits the extracted advertisement content to the calling terminal 100 requesting a call connection with the called terminal. In addition, the communication unit 560 also transmits the advertisement information extracted by the advertisement information extraction unit 520 to the calling terminal 100.

Here, the communication unit 560 may transmit the advertisement content in which the number of the calling terminal 100 is specified to the exchanger so that the corresponding advertisement content may be transmitted to the calling terminal 100, and the advertisement information in which the number of the calling terminal 100 is specified. May be transmitted to the short message service center 270 to transmit text or multimedia content including the corresponding advertisement information to the calling terminal 100.

In addition, the communication unit 560 may receive call connection information from the exchange, or may receive a list of target destination terminals from the advertisement service target providing apparatus 600. In order to transmit and receive such data, the communication unit 560 transmits data. It may be composed of a plurality of different communication means for transmitting and receiving by type, each communication means may use a different communication scheme.

The statistical information manager 570 manages statistical information to which advertisement content or advertisement information has been transmitted. That is, the statistical information manager 570 continuously stores the number of times the specific advertisement content or the specific advertisement information is transmitted and stores the number in the storage unit 530.

The statistical information updated by the statistical information manager 570 may be delivered to the advertiser 110 and used to verify the advertising effect.

6 is a block diagram illustrating an advertisement service target providing apparatus according to an exemplary embodiment of the present invention. The advertisement service target providing apparatus 600 may include a storage unit 610, a target extractor 620, and an outgoing user information extractor 630. And a communication unit 640.

The calling user information extracting unit 630 extracts at least one of user information of at least one calling terminal user who has previously requested a call connection to the called terminal, that is, age, gender, region of residence and terminal number. To this end, the storage unit 610 preferably stores user information provided by the mobile communication exchange 230.

The target extractor 620 performs a function of extracting a target called terminal having a called characteristic corresponding to the condition requested by the advertiser among the called terminals with reference to the result extracted by the calling user information extracting unit 630.

In extracting the target receiver terminal, the target extractor 620 may extract the target receiver terminal by referring to at least one of whether the receiver terminal subscribes to the advertisement service and the advertisement terminal provides service time zone. For example, when the destination terminal is not subscribed to the advertisement service, the target extractor 620 may not extract the destination terminal as the target destination terminal, and the time zone set in the advertisement content is different from the time zone set in the destination terminal. In this case, the called terminal may not be extracted as the target called terminal.

In addition, the target extractor 620 refers to whether the target terminal to be extracted according to the condition requested by the first advertiser and the destination terminal having a reception characteristic according to the condition requested by the second advertiser before. The called terminal can be extracted. For example, if the called terminal according to the condition requested by the first advertiser is called terminal A, B, C, and the called terminal according to the condition requested by the second advertiser before is called terminal A, B, target extraction The unit 620 extracts only the destination terminal C as the target destination terminal.

The storage unit 610 temporarily stores user information of the calling terminal user and a list of the target called terminal corresponding to the requested condition, and the communication unit 640 stores the calling terminal user from the mobile communication exchange 230. It receives the user information, and transmits the list of the target destination terminal extracted to the advertisement service providing apparatus 500.

The foregoing has described that the advertisement service providing apparatus 500 and the advertisement service target providing apparatus 600 are separately provided on the advertisement service providing system 200, but the two apparatuses 500 and 600 are implemented as one apparatus. As a result, it is also possible to simultaneously perform extraction of the target recipient terminal and provision of advertisement content.

8 is a flowchart illustrating a process of providing an advertisement service target according to an embodiment of the present invention.

First, the advertisement service target providing apparatus 600 receives the user information of the calling terminal user from the mobile communication exchange 230 (S810). User information of the calling terminal user may be received at any time, or may be periodically received at a specific time interval.

In operation S820, the advertisement service target providing apparatus 600 receives an extraction condition of the target destination terminal from the advertiser. To this end, the advertisement service target providing apparatus 600 may be provided with input means for receiving an extraction condition, and the extraction condition may be input through the communication unit 640.

As the extraction condition is input, the calling user information extracting unit 630 extracts user information of the calling terminal user (S830). The calling user information extracting unit 630 may extract all user information stored in the storing unit 610, and may extract only user information corresponding to a specific called terminal group.

As the user information is extracted, the target extractor 620 extracts a target destination terminal having a reception characteristic corresponding to the input condition (S840). In this case, the target extractor 620 may extract the target recipient terminal by referring to at least one of whether or not the receiver terminal subscribes to the advertisement service, the advertisement service provision time zone of the receiver terminal, and whether the target receiver terminal overlaps.

In addition, when the advertisement service providing apparatus 500 and the advertisement service target providing apparatus 600 are implemented as one device, and the advertisement service target providing apparatus 600 has a function of the advertisement service providing apparatus 500, the advertisement The service target providing apparatus 600 may provide corresponding advertisement content to the calling terminal according to the extracted call connection to the target called terminal.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. You will understand that. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

1 is a conceptual diagram illustrating that an advertisement service is provided according to an embodiment of the present invention.

2 is a diagram showing a system for providing advertisement service according to an embodiment of the present invention.

3 is a diagram showing an advertisement service providing system according to another embodiment of the present invention.

4 is a conceptual diagram illustrating a process of collecting advertisement data according to an embodiment of the present invention.

5 is a block diagram illustrating an advertisement service providing apparatus according to an exemplary embodiment of the present invention.

6 is a block diagram illustrating an advertisement service target providing apparatus according to an embodiment of the present invention.

7 is a diagram illustrating a user information table according to an embodiment of the present invention.

8 is a flowchart illustrating a process of providing an advertisement service target according to an embodiment of the present invention.

<Explanation of symbols on main parts of the drawings>

610: storage unit 620: target extraction unit

630: caller user information extraction unit 640: communication unit

Claims (12)

A calling user information extracting unit which extracts user information of at least one calling terminal user who has previously requested a call connection to the called terminal; And And a target extractor configured to extract a target destination terminal having a destination characteristic corresponding to a matching condition between an advertisement content and a destination terminal among the destination terminals with reference to the extracted result. The method of claim 1, And the user information includes at least one of a terminal number, age, gender, region of residence, internet usage frequency, and average call rate of the calling terminal user. delete The method of claim 1, The target extracting unit corresponds to a presence or absence of an advertisement service subscription of the called terminal, an advertisement service providing time zone of the called terminal, and a matching condition between the called terminal that is an extraction target and the advertisement content requested from another advertiser before the matching condition and the called terminal. Advertising service target providing apparatus for extracting the target destination terminal with reference to at least one of whether overlapping between the destination terminal having a characteristic. The method of claim 4, wherein And the target extracting unit extracts a destination terminal other than the destination terminal to be overlapped as the target destination terminal according to the result of the overlap. The method of claim 1, An advertisement content extracting unit extracting advertisement contents corresponding to the matching condition among advertisement contents provided by the advertisement providing service subscribed to by the called terminal; And And a communication unit for transmitting the extracted advertisement content to a calling terminal requesting a call connection with the called terminal. Extracting user information of at least one calling terminal user who has previously requested a call connection to the called terminal; And And extracting a target destination terminal having a reception characteristic corresponding to a matching condition between an advertisement content and a destination terminal among the destination terminals with reference to the extracted result. The method of claim 7, wherein And the user information includes at least one of a terminal number, age, gender, region of residence, internet usage frequency, and average call rate of the calling terminal user. delete The method of claim 7, wherein The extracting of the target recipient terminal may include whether an advertisement service is subscribed to the receiver terminal, an advertisement service providing time zone of the receiver terminal, and an advertisement content requested from another advertiser prior to the matching condition and the receiver terminal to be extracted. And extracting the target destination terminal by referring to at least one of overlapping between destination terminals having a destination characteristic corresponding to a condition. The method of claim 10, The extracting of the target recipient terminal includes the step of extracting a destination terminal other than the destination terminal that is the overlap target according to the overlapping result as the target destination terminal. The method of claim 7, wherein Extracting advertisement contents corresponding to the matching condition among advertisement contents provided by the advertisement providing service subscribed to by the called terminal; And And transmitting the extracted advertisement content to a calling terminal requesting a call connection with the called terminal.
KR20080067093A 2008-07-10 2008-07-10 Apparatus and method for providing advertisement service target KR100954831B1 (en)

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PCT/KR2009/003776 WO2010005253A2 (en) 2008-07-10 2009-07-09 Advertisement system for ring back tone and method for providing advertisement services

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