KR101248060B1 - Postcall advertisement service providing system and method for providing postcall advertisement service - Google Patents

Abstract

The present invention relates to an advertisement service providing system and a method of providing advertisement service after a call ends. After the call is finished, the advertisement service providing system includes a subscriber manager for generating a terminal list for delivering an advertisement message according to the advertisement service; An information collector configured to collect carrier registration information of the user of each terminal included in the terminal list and interest information posted on a social network service; A user information generator configured to analyze the collected service provider subscription information and the interest information and generate user information for selecting an advertisement suitable for a user of each terminal; An advertisement message generator for calling the user information of each terminal and generating an advertisement message suitable for the called user information; And an advertisement message transmitter for transmitting the advertisement message to each terminal. According to the present invention, an advertisement message optimized for each terminal can be delivered. That is, by generating the user information by profiling the user's carrier subscription information and the interest information posted on the social network service, and setting the advertisement target more precisely, the effect of the mobile advertisement can be improved.

Description

Post-call ad service provision system and ad service provision method {POSTCALL ADVERTISEMENT SERVICE PROVIDING SYSTEM AND METHOD FOR PROVIDING POSTCALL ADVERTISEMENT SERVICE}

The present invention relates to an advertisement service providing system and an advertisement service providing method, and more particularly, to an advertisement service providing system and an advertisement service providing method for providing an advertisement message specialized according to a terminal user after a call between an originating terminal and a receiving terminal is terminated.

Recently, as the advertising market expands, interest in mobile advertising using a terminal as an advertising medium is increasing.

Conventional mobile advertising transmits a text message including an advertising phrase to an unspecified number of operators using their own terminal number database to advertise their products, services, and the like.

However, since the mobile advertisement is randomly transmitted for an unspecified number without data on gender, age group, interests, etc., there is a problem that the effect of the advertisement is low. In particular, the recipient is likely to be recognized as a spam message. In addition, since the uniform content of the same content and the same form is transmitted without considering the specification of the receiving terminal, there is a problem that the effect of the advertisement is low.

The present invention has been proposed to solve the above problems, the system and the advertisement message providing system after the end of the call to deliver the advertisement message optimized for each terminal based on the user's carrier subscription information and the interest information posted on the social network services It aims at providing the provision method.

In order to achieve the above object, the present invention provides a system for providing an advertisement service after a call, comprising: a subscriber management unit generating a terminal list for delivering an advertisement message according to the advertisement service; An information collecting unit for collecting the service provider subscription information of the user of each terminal included in the terminal list and the interest information posted on the social network service; A user information generator configured to analyze the collected service provider subscription information and the interest information and generate user information for selecting an advertisement suitable for a user of each terminal; An advertisement message generator for calling the user information of each terminal and generating an advertisement message suitable for the called user information; And an advertisement message transmitter for transmitting the advertisement message to each terminal.

In addition, the present invention provides a method for providing an advertisement service after a call, the method comprising: generating a terminal list for delivering an advertisement message according to the advertisement service; Collecting carrier subscription information of a user of each terminal included in the terminal list and interest information posted in a social network service; Analyzing the collected service provider subscription information and interest information and generating user information for selecting an advertisement suitable for a user of each terminal; Generating an advertisement message suitable for the user information of each terminal; And transmitting the advertisement message to a terminal to provide the advertisement message.

According to the present invention, since the advertisement message is generated and transmitted based on the user's service provider subscription information and the interest information posted on the social network service, the advertisement message optimized for each terminal can be delivered. That is, by generating the user information by profiling the user's carrier subscription information and the interest information posted on the social network service, and setting the advertisement target more precisely, the effect of the mobile advertisement can be improved.

1A is a block diagram illustrating a configuration of a network including an advertisement service providing system according to an embodiment of the present invention.
1B is a block diagram showing the configuration of an advertisement service providing system 10 according to an embodiment of the present invention.
2 is a view for explaining the advertising service subscription / cancellation procedure according to an embodiment of the present invention.
3 is a flowchart illustrating a procedure of an advertisement service providing method according to an embodiment of the present invention.
4 is a diagram illustrating an example of providing an advertisement service according to an embodiment of the present invention.

Hereinafter, the most preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the technical idea of the present invention.

1A is a block diagram showing the configuration of a network including a system for providing an advertisement service after a call according to an embodiment of the present invention.

As shown in FIG. 1A, the advertisement service providing system 10 according to an exemplary embodiment of the present invention includes an advertisement transfer server (ATS) 11 and a database server (DBS) 12. do. In addition, the advertisement service providing system 10 includes a mobile telephone switching center (O-MSC; 40, T-MSC; 60), a call gateway (CGW) 70, and a home location register (HLR) 50. In communication with the SMSC / MMSC / USSD gateway 80, the advertisement message is transmitted to the terminal 20, 30.

Hereinafter, the specific functions of each system constituting the network will be described.

The home location register 50 stores location information of the terminals 20 and 30. Therefore, when the position of the terminal 2 30 is inquired from the calling mobile telephone switching center 40, the position of the terminal 2 30 is confirmed and notified.

In addition, the home location register 50 stores a list (hereinafter, referred to as a terminal list) of a terminal for transmitting an advertisement message according to the advertisement service. Therefore, when it is inquired whether the terminal 1 20 and the terminal 2 30 belong to the advertisement service target terminal from the mobile switching center 40, the home location register 50 checks the previously stored terminal list and the terminal 1 ( 20 and notifies the calling mobile telephone switching center 40 whether the terminal 2 30 is an advertisement service target.

The mobile switching centers 40 and 60 are for connecting a call between the terminal 1 (20) and the terminal 2 (30). The calling mobile telephone switching center 40 checks the position of the terminal 2 30 by communicating with the home location register 50 when a call with the terminal 2 30 is requested from the terminal 1 20. At this time, the originating mobile telephone switching center 40 may also check whether the terminal 1 (20) and the terminal 2 (30) are the advertisement service target terminal. In addition, when the call between the terminal 1 (20) and the terminal 2 (30) is terminated, the mobile telephone switching center 40 (60) notifies the call gateway 70 that the call of the advertisement service target terminal (20, 30) has ended. .

When the call gateway 70 is notified from the calling mobile telephone switching center 40 that the call of the advertisement service target terminals 20 and 30 has ended, the call gateway 70 notifies the advertisement service providing system 10 of this. The call gateway 70 is located between the mobile switching center 40 and the advertisement message providing system 10 and is responsible for protocol conversion.

The advertisement service providing system 10 includes an advertisement message transmission server 11 and a database server 12. The advertisement message providing system 10 stores the terminal list in the database server 12, the home location register 50, and the like, and generates user information of the terminals included in the terminal list in the database server 12. In addition, when the advertisement message transmission server 11 of the advertisement message providing system 10 is notified of the termination of the call of the advertisement service target terminals 20 and 30 through the call gateway 70, the propensity of the user and the terminal 20 30) generates an advertisement message conforming to the specification, and transmits the advertisement message through at least one of a short message service center (SMSC), a multimedia message service center (MMSC), and a USSD gateway (20,30). To send.

According to the configuration as described above, it is possible to provide a mobile advertising service for providing an advertising message to the terminal. In particular, after the call between the terminal 1 20 and the terminal 2 30 is terminated, the advertisement message may be delivered to at least one of the terminal 1 20 and the terminal 2 30.

Figure 1b is a block diagram showing the configuration of the advertisement service providing system 10 after the call in accordance with an embodiment of the present invention.

As shown in FIG. 1B, the advertisement service providing system 10 includes an advertisement message transmission server 11. The advertisement message transmission server 11 is a server for generating and delivering an advertisement message suitable for a user of a terminal to provide an advertisement message and a terminal specification, and includes a subscriber manager 111, an information collector 112, and a user information generator ( 113, the advertisement message generator 114 and the advertisement message transmitter 115.

The subscriber manager 111 processes the service subscription or termination process in conjunction with the database server 12, the billing server, and the like. For example, a terminal that wants to subscribe / cancel an advertisement service may apply for a subscription / cancellation using a short message (SMS) or USSD.

In addition, the subscriber manager 111 generates a terminal list for transmitting the advertisement message according to the advertisement service, and updates the terminal list after completing the subscription / cancellation process for the advertisement service.

For example, when the terminal to use the advertising service directly subscribes to the advertising service, the subscriber manager 111 generates and updates the terminal list consisting of the terminals subscribed to the advertising service. As another example, when an operator who wants to advertise his or her product or service through an advertisement service subscribes to the advertisement service, the operator directly registers the terminal list he owns in the advertisement service providing system 10 and the subscriber management unit 111 Update the terminal list registered by the operator.

The information collecting unit 112 collects a source for generating a customized advertisement message specialized for each terminal, and collects interest information posted on a carrier's subscription information of a user included in a terminal list and a social network service.

The service provider subscription information may include at least one of personal information of the terminal user, terminal information, a plan, a subscribed additional service list, and a download list. The personal information may be information such as gender, age, address, etc. of the user, and the terminal information may be information about a specification of the terminal, such as a message format supported by the terminal and a type of display. The tariff may be a type of tariff to which the corresponding terminal is subscribed, and the list of subscribed additional services may be a kind of subsidiary service to which the corresponding terminal is subscribed. In addition, the download list may be information about music, a game, a ring back tone, an image, etc. downloaded by the corresponding terminal.

The interest information may include at least one information of a post posted on a social network, a subscribed group list, and a social network contact list. The post means all kinds of posts such as posts, videos, scrap materials, image files, music files, etc. posted by the user of the terminal, and collects information on what field each post is about. The joined group list refers to a list of groups of clubs, cafes, etc., to which the terminal user is subscribed, and collects information about which group the user has joined. The social network network list refers to a list of social network users whose terminal users have a relationship with their coworkers, followers, etc. in the social network, and collects information on which fields the user mainly interacts with.

The user information generator 113 analyzes the service provider subscription information and the interest information collected by the information collector 112 and generates user information. The user information means information for selecting an advertisement suitable for the user of each terminal. In order to select a suitable advertisement for the user, it is necessary to analyze which advertisement the user will be interested in when exposed. In general, since the target of the advertisement is determined according to gender, age group, and interests, the user information is preferably formed to include at least one information of the gender, age, and interests of the user. In addition, since the form of a suitable advertisement message varies depending on the specifications of the terminal due to the characteristics of the mobile advertisement, the user information preferably includes the terminal information of the terminal.

* Terminal information can be confirmed through the carrier subscription information described above. In this way, by confirming information on the specifications of each terminal, it is possible to generate an advertising message of the type optimized for each terminal.

The gender and age of the user may be checked from the carrier subscription information or the interest information collected from the social network service.

The interest of the user can be confirmed through the service provider subscription information. For example, when the terminal uses a plan related to a movie, it may be known that interest in the movie is high. Alternatively, if the corresponding terminal has subscribed to the additional service related to the game or if the proportion of the additional service related to the game is high among the subscribed additional services, the user may know that the interest in the game is high. Alternatively, if the corresponding terminal has downloaded the pop song music file, or if the weight of the related file is high among the downloaded files, it can be seen that interest in the pop song is high.

In addition, the interest of the user may be confirmed through interest information posted in the social network service. For example, if a post posted on a social network service is mainly about fashion, it can be seen that interest in fashion is high. Or, if the community affiliated in the social network service is mainly about climbing, it can be seen that the interest in climbing is high. Or, if the social network services network workers in the medical field it can be seen that the interest in the medical field is high.

As such, by collecting and analyzing interest information posted in the service provider subscription information and the social network service, user information for selecting an advertisement suitable for the user of each terminal may be generated.

The advertisement message generating unit 114 generates an advertisement message suitable for the user information of the terminal to provide the advertisement message.

When the call gateway 70 is notified that the call of the terminal included in the terminal list has ended, the advertisement message generator 114 calls the user information of the terminal stored in the database server 12. Next, an advertisement suitable for the user information is selected, and an advertisement message of a form suitable for the specification of the terminal is generated.

First, the advertisement message generator 114 selects an advertisement suitable for user information from among advertisement information stored in a database. If the user information is gender (female), age (26 years old), interest (fashion), the advertisement message generator 114 selects an advertisement that meets the above conditions from the advertisement information stored in the database server 12. For example, if there is an advertisement in the fashion field targeting women in their 20s among the advertisement information stored in the database server 12, for example, a shopping mall advertisement, the advertisement information is generated by calling the advertisement information.

Second, the advertisement message generator 114 generates an advertisement message in a form suitable for the specification of the terminal to provide the advertisement message. For example, the advertisement message may be generated in the form of a text message or in the form of a multimedia message including a photo, a music file, a video file, and the like.

In addition, according to the specification of the terminal, if you want to send the advertising message in the form of USSD (Unstructured Supplementary Services Data), Flash SMS, IVR call (Interactive Voice Response Call), etc., generates an advertisement message in the form of a file suitable for it. . For example, when an advertisement message is transmitted to a USD (USSD Menu Browser) using USSD, an advertisement message is generated to include a selection menu. In particular, an advertisement message including a coupon selection menu may be generated in a UMB manner.

The advertisement message transmitter 115 transmits the advertisement message to the advertisement service target terminal. As described above, when the advertisement message is formed in the form of a short message or a multimedia message, the advertisement message is transmitted to the terminals 20 and 30 through the short message service center (SMSC) or the multimedia message service center (MMSC). In addition, the advertisement message may be transmitted by using Unstructured Supplementary Services Data (USSD), Flash SMS, or Interactive Voice Response Call (IVR).

In addition, the advertisement message transmitter 115 may transmit an advertisement message to at least one of the terminal 1 20 and the terminal 2 30 after the call between the terminal 1 20 and the terminal 2 30 is terminated. . For example, when the advertisement message including the selection menu is transmitted to the terminals 20 and 30 in a UMB manner, the advertisement of the terminal 20 and 30 can be confirmed after the call so that the user can check the selection menu and select a desired menu. It is desirable to send a message.

In addition, the advertisement message providing system 10 includes a database server 12, a user interface server (UIS) 13, a request management system (RMS) 14, and a service management unit (OMS). 15) and a schedule management system (SMS) 16 may be further included.

The database server 12 stores advertisement service subscriber information, advertisement information, terminal list, user information, service guide information, and the like. In addition, data related to history information, statistical information, transmission result, and the like related to the advertisement service may be further stored.

Here, the advertisement information means an advertisement to be provided to the advertisement service subscriber. Businesses that want to advertise their products or services through the advertisement service may register their advertisement information in the advertisement message providing system 10 after subscribing to the advertisement service. The advertisement information includes target information about which object the advertisement targets. Accordingly, the advertisement information may be advertisements in various fields such as shopping mall advertisements, restaurant advertisements, accessory advertisements, and include information on gender (male or female), age (age age), and interest (field) targeted by each advertisement. . Accordingly, the advertisement message generator 114 may select advertisement information suitable for user information of each terminal.

In addition, the terminal list may be stored in not only the database server 12 but also an SMS database, an HLR, and the like.

The user interface server 13 forms a transmission channel with the terminal to process an advertisement service subscription / termination procedure. Here, the transport channel may be WAP, WEB, UMB, or the like.

The request management unit 14 classifies a service to be provided according to a request and registers a corresponding service in a queue table that registers a processing task of each server. For example, when a subscription / termination of an advertising service or a service guide is requested through a short message or a USSD, a service identifier and a keyword of a message body included in the request are extracted, and a service to be provided is classified according to the service identifier and the keyword. This registers a corresponding task in a queue table that registers a processing task of each unit (for example, a subscriber management unit or a service guide unit).

When the guide for the advertisement service is requested, the service guide unit 15 calls the advertisement service guide information from the database server 12 and transmits a text message including the called guide information to the calling terminal. Here, the guide information may include information about a service description, an expiration date, and the number of credits (service use) that can be used. For example, the service guide information may be transmitted by using a short message (SMS) or by using a USSD.

FIG. 2 is a diagram illustrating an advertisement service subscription / termination procedure according to an embodiment of the present invention. In particular, FIG. 2 illustrates a case in which an advertisement service is subscribed / terminated using a short message. Hereinafter, it will be assumed that the service identification number of the advertisement service is "2767" and the service identifier is "A".

First, the terminal 1 20 receives a message body in a form in which a service identifier “A” is inserted into a message body, receives an identification number 2767 of a corresponding service as reception information, and then transmits the corresponding text message. For example, if you want to subscribe to the advertising service, the message body is entered in the form of "A reg" or "A subscription", and if you want to terminate the service, in the form of "A unreg" or "A cancellation" Enter the message body.

The transmitted text message is provided through a base station subsystem (BBS; 90), a mobile switching center (MSC) 92, and a short message service center (SMSC) 94. It is transmitted to the user interface server 13 of the system 10 (S10, S11, S12, S13).

The user interface server 13 transfers the message to the request management unit 14 (S14), the request management unit 14 extracts the service identifier from the received information of the received text message or the message body, and extracts a keyword from the message body. Extract. At this time, when the extracted keyword indicates subscription or termination, the subscriber management unit 111 and the billing server, etc. are registered in a queue table that registers processing tasks of each server in order to process the subscription / termination process. .

Subsequently, the subscriber management unit 111 processes the service subscription / termination of the terminal 1 (20) (S15) and stores the subscription / cancellation information in the home location register 50 (S16). In addition, the billing information is stored in the billing server, a text message indicating that the subscription or termination request has been processed is transmitted to the terminal 1 (20) through the short message service center 94 (S17).

For example, the subscriber management unit 111 requests the subscriber information of the terminal 1 (20) to the SMS database to check whether the service can be subscribed to, and if the subscription is possible, the subscriber management information to the billing server, the database server 12, etc. Save it. If service termination is requested, the subscriber information stored in the database server 12 or the like is deleted.

Meanwhile, in the figure, the case of processing the subscription / termination of the advertisement service using a text message has been described, but it is also possible to process the subscription / termination of the advertisement service using the USSD.

For example, if a user inputs "* 2767 #" as a reception number to the terminal 1 (20) and then presses the "SEND" button to request a call connection, the base station subsystem, mobile switching center, and home location register And the user interface server 13 of the advertisement service providing system 10 via the USDD gateway. At this time, the user interface server 13 forms a transmission channel with the terminal in a UMB manner, and the menu of the advertisement service is displayed on the screen of the terminal 1 (20). The user may process a subscription / cancellation procedure by selecting a desired process, for example, a service subscription or a service cancellation, from a menu displayed on the screen of the terminal 1 (20).

3 is a flowchart illustrating a procedure of an advertisement service providing method after a call is terminated according to an embodiment of the present invention.

First, the advertisement service subscription request is transmitted from the terminal 1 20 to the advertisement service providing system 10 (S20). The subscriber management unit 111 of the advertisement service providing system 10 processes a subscription procedure through a predetermined procedure, and generates and updates a terminal list.

Subsequently, the information collecting unit 112 of the advertisement service providing system 10 collects carrier subscription information of the terminals included in the terminal list and interest information posted in the social network service. The user information generator 1130 analyzes the collected information to generate user information, and then stores the user information in the database server 12.

Subsequently, when a call with the terminal 2 30 is requested from the terminal 1 20 to the calling mobile switching center 40 (S30), the calling mobile switching center 40 locates the terminal 2 30 through the home location register. Check (S31). At this time, the originating mobile telephone switching center 40 may check whether the terminal 1 (20) and the terminal 2 (30) is the target terminal of the advertising service through the home location register (S31).

Subsequently, the outgoing mobile switching center 40 requests a call connection between the terminal 1 20 and the terminal 2 30 to the receiving mobile telephone switching center 60 (S32), and the terminal 1 (20) and the terminal 2 (30). The call is connected between (S33).

Subsequently, when the call between the terminal 1 (20) and the terminal 2 (30) is terminated (S34), the outgoing mobile switching center 40 calls that the call between the terminal 1 (20) and the terminal 2 (30), which is an advertisement service target, has ended. The gateway 70 is notified (S35).

Subsequently, the call gateway 70 notifies the advertisement service providing system 10 that the call between the terminal 1 20 and the terminal 2 30, which is the advertisement service target, is terminated (S36). For example, you can pass that information over a TCP socket.

Subsequently, the advertisement message generating unit 114 of the advertisement service providing system 10 calls the user information of the terminal 1 20 and the terminal 2 30, and fits the user and terminal specifications of each terminal 20, 30. An advertisement message is generated (S37). Subsequently, the advertisement message transmitter 115 transmits the generated advertisement message to the terminal 1 20 and the terminal 2 30 (S38 and S39).

4 is a diagram illustrating an example of providing an advertisement service after a call is terminated according to an embodiment of the present invention.

In the present embodiment, the advertisement message generator 113 of the advertisement service providing system 10 generates an advertisement message of a UMB type including a selection menu, and the advertisement message transmitter 115 transmits a terminal (US) through the USSD gateway 80. 20 and 30 form a channel and transmit an advertisement message, this indicates an advertisement message displayed on the screen of the terminal 20 or 30.

As shown in FIG. 4, the advertisement message includes a menu for downloading the coupon or checking the coupon list. When the user selects the coupon download menu, the corresponding information is transmitted to the user interface server 13 through the USSD gateway 80, and the advertisement message generator 114 of the advertisement service providing system 10 advertises the advertisement message including the coupon. Generate and transmit to the terminal 20,30.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the embodiments are for the purpose of illustration only and are not to be construed as limitations. In addition, it will be appreciated by those skilled in the art that various embodiments are possible within the scope of the technical idea of the present invention.

10: advertising service providing system 20: terminal 1
30: Terminal 2 40, 60: Mobile telephone switching center
50: home location register 70: call gateway
80: Short Message Service Center / Multimedia Message Service Center / USSD Gateway
11: advertisement message transmission server 111: subscriber management unit
112: information collecting unit 113: user information generating unit
114: advertising message generation unit 115: advertising message transmission unit
12: Database Server 13: User Interface Server
14: request management unit 15: service information
16: Schedule management unit 90: base station subsystem
92: mobile telephone exchange 94: short message service center

Claims (16)

A user interface server which receives from the terminal a text message including an identification number of an advertisement service in receiver information and an identifier of the advertisement service and a subscription request for the advertisement service in a message body;
A request manager which receives the received text message from the user interface server and extracts the identifier and the keyword from the message body;
A subscriber management unit which processes the advertisement service subscription of the terminal and updates the information of the terminal in a terminal list to which the advertisement message according to the advertisement service is delivered;
An information collecting unit for collecting the service provider subscription information of the user of each terminal included in the terminal list and the interest information posted on the social network service;
A user information generator configured to analyze the collected service provider subscription information and the interest information and generate user information for selecting advertisements to be provided to users of the respective terminals;
An advertisement message generator for calling the user information of each terminal and generating an advertisement message using the called user information; And
When the call of each terminal is terminated, an advertisement message transmitter for transmitting the advertisement message to each terminal
Ad service providing system after the call comprising a.
The method of claim 1,
The carrier registration information,
It includes at least one of the personal information of the terminal user, terminal information, plan, subscribed additional service list and download list
Ad service providing system after the call.
The method of claim 1,
The interest information,
At least one of a post posted on the social network service, the list of subscribed group and the social network contact list
Ad service providing system after the call.
The method of claim 1,
The user information,
Terminal information of the terminal, including at least one information of the gender, age and interests of the terminal user
Ad service providing system after the call.
The method of claim 1,
The advertising message generator,
According to the specification of the terminal to provide the advertisement message, generating the advertisement message by at least one of the text message, multimedia message, Unstructured Supplementary Services Data (USSD), Flash SMS and IVR call (Interactive Voice Response Call)
Ad service providing system after the call.
The method of claim 1,
The advertising message transmission unit,
The advertisement message is transmitted after the call of the terminal is terminated.
Ad service providing system after the call.
The method of claim 1,
The advertising message transmission unit,
Sending an advertising message including a selection menu to the terminal in a UMB method
Ad service providing system after the call.
The method of claim 1,
The advertising message transmission unit,
Transmitting an advertisement message including a coupon selection menu to the terminal in a UMB manner, and transmitting a message including a coupon to the service subscription terminal according to selection of the terminal;
Ad service providing system after the call.
Receiving a text message including an identification number of an advertisement service from a terminal and an identifier of the advertisement service and a subscription request for the advertisement service in a message body;
Extracting the identifier and the keyword from the text message;
Processing the advertisement service subscription of the terminal;
Updating information of the terminal in a terminal list to which an advertisement message according to the advertisement service is delivered;
Collecting carrier subscription information of a user of each terminal included in the terminal list and interest information posted in a social network service;
Generating user information for selecting advertisements to be provided to the users of the respective terminals by analyzing the collected service provider subscription information and interest information;
Generating an advertisement message using the user information of each terminal; And
When the call of each terminal is terminated, transmitting the advertisement message to each terminal.
Method of providing an advertising service after the call, including.
10. The method of claim 9,
The carrier registration information,
It includes at least one of the personal information of the terminal user, terminal information, plan, subscribed additional service list and download list
How to provide advertising service after the call ends.
10. The method of claim 9,
The interest information,
At least one of a post posted on the social network service, the list of subscribed group and the social network contact list
How to provide advertising service after the call ends.
10. The method of claim 9,
The user information,
Terminal information of the terminal, including at least one information of the gender, age and interests of the user
How to provide advertising service after the call ends.
10. The method of claim 9,
The advertising message generating step,
According to the specification of the terminal to provide the advertisement message, generating the advertisement message by at least one of the text message, multimedia message, Unstructured Supplementary Services Data (USSD), Flash SMS and IVR call (Interactive Voice Response Call)
How to provide advertising service after the call ends.
10. The method of claim 9,
The advertising message sending step,
The advertisement message is transmitted after the call of the terminal is terminated.
How to provide advertising service after the call ends.
10. The method of claim 9,
The advertising message sending step,
Sending an advertising message including a selection menu to the terminal in a UMB method
How to provide advertising service after the call ends.
10. The method of claim 9,
The advertising message sending step,
Transmitting an advertisement message including a coupon selection menu to the terminal in a UMB manner, and transmitting a message including a coupon to the service subscription terminal according to selection of the terminal;
How to provide advertising service after the call ends.

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