JP2003022341A - Device for operating game site - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a device for operating game site, capable of enhancing the volition of a user to participate and to effectively show advertisement to the user, by making gamble characteristics and substantial profits associated with the advertisement and performing a service in each different rank according to points in addition. SOLUTION: A list of prizes is displayed to a user terminal 20 for connecting to a game site 2, selection of a prize desired by the user in the list of prizes is accepted, and an advertisement associated with the selected merchandise is displayed on the terminal 20. When the advertisement display is finished, a game can be played on the terminal 20. If the user wins the game, a selected prize is actually provided to the user. Prescribed points are given to the user on the basis of game program download, ranking by individual user is determined according to the total amounts of accumulated points in each user, and a different privilege is given according to each rank.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a game site operating apparatus for providing a prize winning game to a user through a communication network, a program for causing a computer to function as the apparatus, and a game site operating method.

[0002]

2. Description of the Related Art Recently, instead of advertisements using printed materials, televisions, etc., advertisements using the Internet have become popular due to the fact that the time until actual advertisement distribution is short and the expense is low. . Various forms of this are known, such as one in which a dedicated advertising site is installed on the communication network, or one in which an advertising banner is pasted on one corner of the display screen of another person's site.

[0003] At game sites that provide various games to users via the Internet, it is often common to display the advertisement in a corner of a display screen in parallel with the game. This is intended to use the power of attracting customers for the game as it is for the advertising effect.

[0004]

However, in the above-mentioned advertisement on the Internet, there is no measurable benefit for the user side simply by looking at it, so that a new user is attracted to the advertisement site or an existing user is returned. As a result, it was difficult to attract customers to advertising sites repeatedly.

In addition, even if the advertisement itself or the advertisement link banner is set up on a game site with a large number of accesses,
Most of the time, it was only forcibly showing advertisements, and instead it eroded the screen, and it was often unacceptable to users. Further, in the game site, since the user concentrates on the game, there is a problem that the advertising effect is low.

Therefore, the present invention makes it possible to execute a game on the condition that the user sees the advertisement, and provides the user with a prize related to the advertisement depending on the result of the game, so that the gambling characteristic and the substantial gambling characteristic are realized. A game site operating device that associates profits with advertisements to increase users' willingness to participate and effectively show advertisements to users, and can also perform rank-based services based on points, and makes a computer function as the device The purpose is to provide programs and game site management methods.

[0007]

The gist of the present invention for achieving the above-mentioned object lies in the inventions of the following respective items. [1] In a game site operating device having a function as a server (10) for providing a game for which a prize can be won to a user through a communication network, a list of prizes that can be won is displayed on the user's terminal (20), Prize selection receiving means for receiving a selection of a prize desired by the user from the list of prizes, and related advertisements to be displayed on the terminal (20) by selecting an advertisement related to the selected product from the advertisement information. Distribution means, game providing means for enabling the game to be executed on the terminal (20) when the display of the advertisement is finished, points are given according to the execution contents of the game, and the amount of the points is given by the server ( 1
0), the point calculation means for adding to the points of the user information stored, and the rank setting means for determining the rank of each user according to the total amount of points accumulated for each user information. Game site management device.

[2] The game site operating device according to [1], further comprising privilege granting / changing means for granting a privilege different for each rank according to the rank of the user.

[3] The privilege content changing means changes the types of prizes selectable from the prize list by the prize selection receiving means according to the rank of the user [2]. Game site management device.

[4] The privilege content changing means changes the type of game that the game providing means can execute on the terminal (20) depending on the rank of the user [2]. The game site management device described.

[5] The privilege content changing means changes the winning probability of the game that the game providing means can execute on the terminal (20) depending on the rank of the user [2]. ] The game site management device described.

[6] The game site operating device according to [1], [2], [3], [4] or [5], wherein the terminal (20) is a mobile phone.

[7] Each time the game providing means makes the game executable on the terminal (20), the game providing means sets an upper limit to the number of games that can be continuously executed on the terminal (20). [1], [2], characterized by
The game site operating device according to [3], [4], [5] or [6].

[8] When the result of the game executed on the terminal (20) is a win, a win proof means for notifying the winning user of a win identifier certifying the win is provided. [1], [2], [3],
The game site operating device according to [4], [5], [6] or [7].

[9] A winning report means for transmitting a winning report including the winner identification information for identifying the winner when the game is won, to the server (10). [1], [2], [3], [4],
The game site management device according to [5], [6], [7] or [8].

[10] Winning report receiving means for receiving the winning report transmitted from the user, and winning including the winning identifier for certifying the winning notification to the source user of the winning report received by the winning report receiving means. The game site operating device according to [9], further comprising a winning confirmation certifying means for transmitting a confirmation notice.

[11] The game site operating device according to [8] or [10], characterized in that the winning identifier and the winner identification information for identifying the winner are stored on the server (10) side.

[12] The computer (30) of the store that can provide the prize connects to the server (10) and refers to the winning identifier and the winner identification information stored on the server (10) side. Then, the game site operating device according to [11], wherein the prize provision completion information related to the provision of the prize is transmitted to the server (10).

[13] The above [1], [2], [3],
[4], [5], [6], [7], [8], [9],
A game site operating program, characterized by causing a computer to function as the game site operating device according to [10], [11] or [12].

[14] In a game site operating method of providing a user with a game for which a prize can be won through a communication network, a list of the prizes that can be won is displayed on the user's terminal (20), and the user can select from the list of prizes. Receiving a selection of a desired prize, displaying an advertisement related to the selected product from the advertisement information on the terminal (20), and when the display of the advertisement ends, the terminal (20) According to the step of enabling the game to be executed and the contents of execution of the game, points are given, and the amount of the points is calculated by the server (1
The server (10) has a step of adding points to the user information stored in 0) and a step of determining a rank for each user according to the total amount of points accumulated for each user information. Characteristic game site management method.

[15] Depending on the rank of the user,
The server (10) further has a step of granting a different privilege for each rank [1
4] The game site management method described above.

[16] According to the rank of the user,
The game site operating method according to [15], characterized in that the prize selection accepting means changes the types of prizes selectable from the prize list.

[17] Depending on the rank of the user,
The game providing means changes the type of game that can be executed on the terminal (20) [15].
The game site management device described.

[18] Depending on the rank of the user,
It is characterized in that the game providing means changes the winning probability of a game that can be executed on the terminal (20) [1.
5] The game site management method described above.

[19] When the result of the game executed on the terminal (20) is a win, a step of notifying the winning user of a winning identifier proving the winning is further included in the server (10). [14], [15], [16], [17] or [18] described above, the game site operating method.

[20] When the user wins the game, the winning report including the winner identification information for identifying the winner is transmitted to the server (10), and the server (10). Receiving the winning report from the user, the server (10)
Further comprising a step of transmitting a winning confirmation notification including a winning identifier certifying the winning to the sender of the winning report [14], [1]
5], [16], [17] or [18] the game site operating method.

Next, the operation of the present invention will be described. According to the game site management apparatus of the present invention, the user's terminal (20) connected to the game site first displays a list of prizes that can be acquired in the game, and the user desires from the prize list. Let the prize be selected. When the prize is selected, the advertisement related to the product is selected from the advertisement information and displayed on the terminal (20).

Subsequently, after the display of the advertisement is ended, the game is provided so that it can be executed on the terminal (20). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize. Moreover, depending on the result of the game, the user can actually obtain the selected product, so that it is possible to effectively attract a new user. The game may be provided online or may be executed offline after being downloaded by the user.

Further, points are given to the user according to the contents of execution of the game, and the amount of the points is given to the server (1
The points of the user information stored in 0) are added.
The rank of each user is determined according to the total amount of points accumulated for each user information.

It is possible to increase the user's willingness to participate in the game by giving different privileges to each rank according to the rank of the user.
This will lead to more visible advertisements to users and improve advertising efficiency.

For example, the types of prizes that can be selected from the prize list may be changed according to the rank of the user. More specifically, it is possible to select more prizes or prepare more expensive prizes as the total amount of points increases to reach a required rank.

Also, depending on the rank of the user, the type of game that can be executed on the terminal (20) may be changed, or the higher the total point amount is, the higher the required rank becomes. In this case, the significance of ranking up by earning points will increase, and it will be possible to further increase the ability to attract customers.

If the terminal (20) can be executed not only by a general personal computer but also by a more widely used mobile phone, it becomes possible to easily enjoy the game anytime anywhere. The chance of being browsed will also increase.

Further, each time a game can be executed on the terminal (20), an upper limit value may be set for the number of games that can be continuously executed on the terminal (20). That is,
When the number of executions of the game reaches the upper limit value, the game cannot be executed even if the prize is selected, and the user is prompted to log off from the game site and connect again to the game site. As a result, existing users can be repeatedly attracted to the advertising site as repeaters.

Furthermore, the online terminal (20)
In the case where the result of the game executed in (1) is winning, by notifying the winning user of the winning identifier that proves the winning, it is possible to prevent illegal prize acquisition.

Alternatively, if the game is once downloaded to the terminal (20), the terminal (20) offline
However, the game is possible, but when winning in such a game, the user can notify the server (10) by sending a winning report including the winner identification information for identifying himself / herself. When the server (10) receives the winning report, by sending a winning confirmation notification including a winning identifier certifying the winning to the sender user, it is possible to prevent the unauthorized acquisition of prizes as described above. it can.

The winning identifier and the winner identification information for identifying the winner may be stored and managed together with the user information on the server (10) side. The actual provision of the prize is performed at a store (for example, a convenience store that is nationwide) related to the prize provider (for example, the advertiser).
By connecting to the server (10), referring to the winning identifier and the winner identification information stored on the server (10) side, and sending the prize provision completion information related to the prize provision to the server (10). The server (10) side can also confirm whether or not the actual prize is provided.

[0038]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. 1 to 10 show an embodiment of the present invention. The game site operating apparatus according to the present embodiment installs the game site 2 on the Internet, downloads the game program to the terminal 20 of the user who has accessed the game site 2,
It is configured to provide a prize when the result of the game executed at 0 is a win.

As shown in FIG. 1, the management of the game site 2 and the management of the contents are generally performed by the management office 1.
A server 10 for operating the game site 2 is installed in the management office 1. Also, server 1
The database 11 connected to 0 is a prize information storage unit 11a that stores various prize information, an advertisement information storage unit 11b that stores various advertisement information, a game storage unit 11c that stores various game programs, and membership registration completed. User information storage unit 1 that stores various types of information about users
1d and so on.

The game program is created, for example, in Java (Java) language developed by Sun Microsystems, and if incorporated into HTML (Hypertext Markup Language) format data, Java compatible search browsing software (browser). It can be executed with.
The game program stored in the game storage unit 11c of the database 11 is downloaded to the terminal 20 on the user side in response to a request from the search and browse software.

Of course, the game program is Java
The game program may be created in a language other than the language, but the game program according to the present embodiment is downloaded to the terminal 20 at a time together with image data such as a prize list and advertisements, and is executed independently on the terminal 20. It is possible. The game site management program including the game program is recorded in a magnetically or optically storable portable recording medium such as a CD-ROM (Sidylom), a magneto-optical disk or a floppy (registered trademark) disk. May be.

The server 10 displays a list of prizes on the user's terminal 20 from among various kinds of product information, and prize selection accepting means for accepting selection of prizes desired by the user from the prize list, and the product selected here. A function that can realize each function of a related advertisement delivery unit that selects a related advertisement from various types of advertisement information and displays it on the terminal 20, and a game providing unit that enables a game to be executed on the terminal 20 when the display of the advertisement ends. Is.

Further, the server 10 gives points according to the contents of execution of the game, and adds point amount to the points of the user information stored in the server 10, and point calculating means for each user information. Various functions such as rank setting means that determines the rank of each user according to the total amount of accumulated points and privilege grant changing means that grants different benefits to each rank according to the rank of the user can also be realized. It is something.

The game site 2 is constructed corresponding to the terminal 20 having various functions. This game site 2
Is provided with a point service unit 2a which can be accessed by the user before the game is executed and for receiving point services such as point addition by the point calculation means of the server 10.

The terminal 20 provides a main body of a computer on the side of the user who uses the game site 2, a mobile phone, a personal digital assistant, a CATV (cable television), a WebTV (web TV), a communication satellite or a communication service using a communication satellite. It includes a television, a game console and the like that can be received. These terminals 20 have predetermined functions such as Internet connection and electronic mail transmission / reception, and have a display unit 21 and an input unit 22. It is preferable that the terminal 20 be a mobile phone, in view of the degree of its popularity and convenience.

When the user connects to the game site 2 from the terminal 20 via the Internet, the user can register for the point service. That is, the personal information (name, age, sex, e-mail address,
If you enter your hobbies, etc., the database 1 of the server 10
In step 1, the user is automatically registered and the user ID is issued and notified to the user's terminal 20 by e-mail or the like. In addition, the user ID and the personal information are automatically registered in the database 11 for each user, and are centrally managed after such registration.

The user who has completed the member registration is the terminal 20
When connecting to the game site 2 via the Internet, the point service unit 2a is first required to perform an authentication procedure using a user ID. At this time, if the user ID issued at the time of member registration is entered, the point service can be received. Details of the point service will be described later. It should be noted that browsing of advertisements and execution of games, which will be described below, can be performed without performing member registration, but no points are added.

When the authentication procedure by the user ID is completed successfully, the prize list and the message "Please select a prize before starting the game" are displayed on the display section 21 of the terminal 20. To select a desired prize from the prize list displayed on the display unit 21, the input unit 2 of the terminal 20 is used.
2 is used. In the present embodiment, the prize to be selected is set to one, but it may be set so that two or more predetermined plurality can be selected.

When one prize is selected from the prize list, an advertisement corresponding to the selected prize is displayed on the display unit 21 of the terminal 20, and when the display of the advertisement for a predetermined time ends,
The game program is downloaded to the terminal 20. This allows the user to play the game on the terminal 20.

Points are given by a predetermined number by the point calculating means of the server 10 according to the execution contents of the game, but in the present embodiment, one point is given every time the game program is downloaded to the terminal 20. Each user information is added and added to the existing points of each user information. User information storage section 11
d is the user I for the user name as shown in FIG.
The total point amount is also stored together with D and the like.

The rank of each user is determined according to the total amount of points accumulated for each user information. Specifically, for example, as shown in FIG. 10, when the total point amount is 0, no ranking is performed, but when the total point amount is 1 or more and less than 25, the rank is C, and when the total point amount is 25 or more and less than 50, the rank is B. It becomes a rank, and if the total amount of points is 50 or more, it becomes A rank. Although details will be described later, it is set so that different ranks are given different privileges depending on the rank of each user.

The game that can be executed on the terminal 20 by the game program is, for example, a pattern matching game that is like a slot machine. In the case of a pattern matching game,
After three symbols are scroll-displayed on the display unit 21 of the terminal device 20, the three symbols are stopped and displayed in a predetermined order,
If all three types of symbols that are stopped and displayed are the same, a "winning" is achieved.

On the display unit 21, one game unit starts from the simultaneous start of scroll display of three symbols until all three symbols are stopped and displayed in a predetermined order. In the downloaded game program, when the number of times the game is executed reaches a predetermined upper limit value (for example, 10 times), the game cannot be continuously executed anymore and must be reconnected to the game site 2 and newly downloaded. Is set.

When the result of the game is actually a win, a win report mail can be sent from the terminal 20 to the server 10 as a win report means. That is, unless the winning is won, the winning report mail cannot be sent. The winning report email contains the user ID if the member has been registered, and the winner's address, name, telephone number, etc. as the winner identification information if the member has not been registered. .

When the winning report e-mail is received by the winning report receiving means, the server 10 causes the winning confirmation certifying means to notify the winning confirmation including the winning number (winning identifier) certifying the winning and the information about the prize recipient. Is sent to the sender user by e-mail. At this time, the contents of the received winning report mail and the contents of the sent winning confirmation notification are associated with each user information and stored in the database 11
It is adapted to be automatically stored in the user information storage section 11d therein.

When playing a game online without downloading the game program, simply use the terminal 2
The winning number may be displayed on the display unit 21 of 0. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the storage unit 11 of the server 10 when the result of the game is confirmed as winning.

Furthermore, particularly when playing a game online, one point is added every time the game is executed a predetermined number of times (for example, 5 times) instead of downloading the game program as described above. Alternatively, if the result of the game is eventually lost after the reach state in which the two symbols are the same, for example, 5 points may be added as a disappointing prize.

The computer 30 of the store that can actually provide the prize is connected to the server 10 and is displayed by the user who came to the store and the information about the winning number and the prize supply destination stored in the database 11 of the server 10. The information such as the selected winning number and the user ID is collated, and if they match, the prize-provided information relating to the prize provision is transmitted to the server 10. At this time, the user can actually receive the prize. In addition, as a store,
From the perspective of convenience in providing prizes, convenience stores that are nationwide are preferred.

As described above, the server 10 that operates the game site 2, the terminal 20 of the user who uses the game site 2,
The explanation has been centered on the computer 30 in the store where the game is won as a result of the game and the prize is actually provided.
Next, the advertisement displayed with the game, and the server 1
Management of 0 will be briefly described.

As shown in FIG. 1, the advertiser, who is the prize provider, delivers the prize to the store where the prize is actually provided, and places the advertisement at the advertisement agency. Not limited to this, the advertiser does not have to be the same as the prize provider, and may have a certain relationship with respect to the prize provision.

The advertising agency sets and manages the operation office 1 where the server 10 is installed, and the operation office 1 requests the advertiser to place advertisements and provide prizes. The actual installation of the server 10 in the management office 1 and the management of the installed server 10 are performed by a business operator such as the system developer of the game site 2.

Next, the operation of the game site operating method executed by the game site operating apparatus described above will be described in more detail.

At the game site 2, the user is registered as a member, the user is authenticated, points are acquired and ranked, and the game program is displayed on the terminal 20 of the user after the prize list is displayed.
It consists of the process of assigning a winning number to the winning report of the game sent from the user and notifying the proof, and the process of collating the winning number in response to the inquiry from the store exchanging the prize. It

FIG. 2 shows a member registration process for a user connected to the game site 2. The user connects to the game site 2 from the terminal 20 (step S101: Y),
Open the point service unit 2a (step S102:
Y), personal information (name, age, sex, e-mail address, etc.) is input from a predetermined member registration form (step S103).

If the input is correct (step S10)
4: Y), membership is automatically registered in the database 11 of the server 10 (step S105), and a user ID is issued and the terminal 20 of the user is sent by e-mail.
(Step S106), and the process ends (end). The new user ID and personal information are automatically additionally registered in the database 11 for each user, and are centrally managed by the server 10.

FIG. 3 shows a prize list display process and a game program download process in the server 10. When the user accesses for the purpose of downloading the game (step S201: Y), first, the user ID in the point service unit 2a.
Authentication procedure is required (step S202).
If you enter the user ID issued when you registered as a member, you will receive the point service. In addition,
The authentication procedure can be omitted, but in such a case, points regarding the access amount at that time will not be added.

When the authentication procedure based on the user ID is completed (or omitted), the display section 21 of the terminal 20 is subsequently operated.
Displays a list of prizes and the message "Please select a prize before starting the game" (step S
203). Not only the prize list and the message but also the outline and explanation of the game may be displayed together.

The user uses the input unit 22 of the terminal 20 to
Select one prize from the prize list (step S
204: Y), the advertisement corresponding to the prize selected here is displayed on the display unit 21 of the terminal 20 (step S20).
5). When the advertisement corresponding to the prize is displayed for a predetermined time and the advertisement ends (step S206: Y), the game program is downloaded to the terminal 20 (step S2).
07), the processing ends (END). As described above, in order for the user to play the game, it is a prerequisite that the user sees the advertisement regarding the prize based on the selection of the desired prize.

Further, a plurality of types of games may be stored in advance in the game storage section 11c of the database 11, and a game desired by the user may be selected from among them. As a result, it is possible to meet the detailed needs of the user and further enhance the ability to attract customers. Furthermore, it is interesting to prepare a different game for each prize in the prize list in advance and select the game corresponding to the selected prize.

FIG. 4 shows a point giving process for a user who has already registered as a member. When the user connects to the game site 2 and performs the authentication procedure by inputting the user ID, if the authentication procedure is recognized to be appropriate (step S301: Y), the point service by the point calculating means of the server 10 is performed. Will be accepted. Here, when the download of the game program is completed (step S302: Y), a predetermined number of points are added by the point calculating means of the server 10 based on it (step S303).

Specifically, one point is given each time the game program is downloaded, but only during the special campaign, for example, three points are given.
Various points can be set. The total amount of points including the points added this time is calculated by User I
Database 1 automatically associated with D and personal information
It is updated and registered in the first user information storage unit 11d (step S304).

The rank setting means determines the rank of each user according to the total amount of points accumulated for each user information (step S305).
The rank updated here, together with the total amount of points,
It is automatically registered in the user information storage unit 11d of the database 11 in association with the user ID, personal information, and the like. The total amount of points including the points added this time and the rank based on the total amount are notified to the user's terminal 20 by displaying them in one corner of the game start screen (step S306).

Further, the server 10 gives the different privilege for each rank according to each rank of the user by the privilege changing means. In the present embodiment, the privilege that the winning probability of the game increases as the total amount of points increases and the required rank is reached is provided. As a result, it becomes possible to increase the user's willingness to participate in the game, which leads to the advertisement being shown to the user even more, and the advertising efficiency can be improved.

That is, as shown in FIG. 10, as the rank based on the total amount of points of the user increases in the order of C → B → A, the probability of winning in the game is automatically set. The game program preset to the predetermined winning probability is downloaded to the terminal 20 of the user having the rank corresponding to the winning probability.

More specifically, the basic winning probability of the game when the rank is 0 is set to, for example, 1/200,
If the total amount of points is C rank corresponding to 1 or more and less than 25, the winning probability is changed to 1/150, and if the total rank is B rank corresponding to 25 or more and less than 50, the winning probability is changed to 1/100 And the total points are 5
If the A rank is 0 or more, the winning probability may be changed to 1/50. As will be described later, when the result of the game is a win, the total amount of the points is reset to 0 and the rank is changed at the same time.

FIG. 5 shows the processing when the downloaded game program is executed on the terminal 20. First, the game start screen is displayed on the display unit 21 of the terminal 20 (step S401). When the user starts the game (step S402: Y), "1" is added to the game execution count (step S403), and the game is executed (step S404).

In the game, symbols are scroll-displayed on the display unit 21 of the terminal device 20 like a slot machine.
Here, after three symbols are scroll-displayed, they are stopped and displayed one by one in a predetermined order. At the time when all the symbols are stopped and displayed, if all three types of the symbols are the same, it will be “winning”. As a result of the game, including the case where the two symbols are in the same reach state, eventually, if all three symbols are not in the same state, the game will be lost.

When the game ends (step S405:
Y), it is determined whether or not the result of the game is a win (step S406). If the game result is a win (step S
406: Y), the game screen on the display unit 21 is changed to the mail transmission screen. Here, the function of the winning report means allows the terminal 20 to send the winning report e-mail to the server 10.

When sending the winning report e-mail, at the terminal 20, the user ID is input to the user who has already registered, and the prize submission destination (winner) to the user who has not registered. Input of information (for example, information such as address, name, age, occupation, etc.) relating to the above is received, and an e-mail of a winning report including such information is transmitted to the server 10 (step S407).

The server 10 which has received the winning report e-mail returns an e-mail relating to the winning confirmation notification proving the winning, and the terminal 20 receives this (step S408). The e-mail contains the winning number set by the server 10. Then, the game program is set so that the game cannot be executed again, and the process is terminated (step S410). At this time,
The total amount of points registered for the user is reset to 0 and changed without rank.

If the result of the game is not a win (step S406; N), it is determined whether or not the number of executions is less than the upper limit number (step S409; N), the process returns to step S402, and again. Make the game executable.
If the number of executions has reached the upper limit, (step S
409; Y), and thereafter, the game program is set so as not to be executed, and the process is ended (step S41).
0).

By setting the upper limit on the number of games that can be continuously executed on the terminal 20, if the number of games executed reaches the upper limit, the game cannot be executed even if a prize is selected. It prompts you to log off once from 2 and connect again to the game site 2. As a result, existing users can be repeatedly attracted to the game site 2 as repeaters, and the chances of showing the updated latest advertisement can be increased.

FIG. 6 shows a process of receiving a winning report or transmitting a winning confirmation notice by the server 10. The server 10 receives the winning report e-mail from the terminal 20 by the winning report receiving means (step S5).
01), and a winning number is assigned (step S502).

The assigned winning number and the user information such as the user ID regarding the prize submission destination (winner) included in the received email of the winning report are stored in association with each other (step S503). Further, the winning confirmation certifying means returns an e-mail relating to the winning confirmation notification including the winning number to the sender user of the previous winning report e-mail (step S504).

FIG. 7 and FIG. 8 show processing relating to the actual provision of prizes. When the user who wins the game receives the prize at the store, if the computer 30 of the store connects to the server 10 (step S601), a collation screen is transmitted from the server 10 and collated on the display unit of the computer 30 of the store. A screen is displayed (step S602).

Next, the store clerk asks the user who came to exchange the prize for the winning number and the address name, and inputs the winning number and user information from the input unit of the computer 30 of the store. The information input here is transmitted to the server 10 (step S603). The server 10 side judges whether or not the received information and the information stored in the server 10 side match, and the collation result is sent to the computer 30 and displayed on the screen (step S60).
4).

If both pieces of information match, it is possible to confirm the authentic winner, so the store actually provides the prize, and then transmits the prize submitted information to the server 10 (step S605). On the other hand, if both information does not match,
No prizes will be handed over. By such processing, it is possible to prevent illegal prize acquisition, and the server 1
The 0 side can also confirm whether or not the actual prize is provided.

That is, the server 10, which has received the inquiry about the collation from the computer 30 of the store, collates the winning numbers and the like and stores the information inputted in the store and the server side as shown in FIG. It is determined whether the information and the information match each other (step S701). Then, the collation result is returned to the computer 30 of the store (step S
702).

If the collation is successful (step S70)
3; Y), the prize submission completion information is received from the computer 30 of the store, and the completion of delivery of the prize is registered (step S704). If the collation is not successful (step S702; N), the process is terminated without registering the delivery completion (end).

When the game site operating program for realizing the processing operation of the game site operating apparatus is executed by a computer such as the server 10, the program is stored in an auxiliary storage device such as a hard disk device in the computer. Set it in the main memory and execute it. As described above, the game site management program is stored in a portable recording medium such as a CD-ROM for sale, or stored in a recording device of a computer connected via a network such as the Internet.
It can also be transferred to other computers via a network.

As described above, in the above embodiment, one prize is selected from the prize list using the input unit 22 of the terminal 20, but the present invention is not limited to this, and a plurality of predetermined prizes are selected. May be. For example, at this time, each advertisement corresponding to a plurality of predetermined prizes may be displayed on the display unit 21 of the terminal 20, and the display may be started after all the advertisements have been displayed.

If the result of the game is a win,
Although the server 10 sends the winning number certifying the winning to the terminal 20 by e-mail, the present invention is not limited to this, and in particular, without downloading the game program,
When the game is played online, the winning number may be simply displayed on the display unit 21 of the terminal 20 by the winning certifying means of the server 10. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the storage unit 11 of the server 10 when the result of the game is confirmed as winning.

Also, particularly when playing a game online, one point may be added each time the game is executed a predetermined number of times (for example, 5 times) instead of every time the game program is downloaded as described above. If the result of the game is eventually lost after the reach state in which the two symbols are the same, for example, 5 points may be added as a disappointing prize.

Further, in the above-described embodiment, as a privilege different for each rank of the user, the higher the total point amount, the higher the required rank, the higher the winning probability of the game is set. However, as another privilege, for example, The types of prizes that can be selected from the prize list may be different depending on the rank of the user. Specifically, as the total amount of points increases and the required rank is reached, more prizes can be selected, more expensive prizes can be prepared, and the like.

Alternatively, depending on the rank of the user, the types of games that can be executed on the terminal 20 are made different, and the more points the player has, the more points he / she needs. If it is set so that it can be selected, it is possible to meet the detailed needs of the user and further enhance the ability to attract customers.

Furthermore, when a predetermined period such as a campaign period elapses, a special prize lottery is further drawn from among the users who are actually provided with the prize based on the winning number, and the prize winner is given an airline ticket, for example. Even if it is configured to give a special prize such as, it is interesting and can attract users even more. Further, the user having the highest rank may be specially re-lotted or a predetermined gift certificate or the like may be presented.

[0097]

According to the game site operating device, the program that causes a computer to function as the device, and the game site operating method according to the present invention, an advertisement is displayed on a terminal of a user connected to the game site, and the advertisement is displayed. After the game is finished, the game can be executed, prizes will be provided if the game is won, points will be awarded according to the user's game execution content, and the rank for each user will be determined according to the total amount of points. , By adding different benefits depending on each rank, it is possible to effectively attract new users and also to show advertisements to users even more effectively, thus improving advertising efficiency. be able to.

[Brief description of drawings]

FIG. 1 is a block diagram showing a game site operating device according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a member registration process of a user who is connected to the game site, in the game site management device according to the embodiment of the present invention.

FIG. 3 is a flowchart showing a prize list display process and a game program download process by the server in the game site management apparatus according to the embodiment of the present invention.

FIG. 4 is a flowchart showing a point giving process for a user who has already registered as a member, in the game site operating apparatus according to the embodiment of the present invention.

FIG. 5 is a flowchart showing a process when the downloaded game program is executed on the terminal in the game site operating device according to the embodiment of the present invention.

FIG. 6 is a flowchart showing a process of receiving a winning report or transmitting a winning confirmation notification by the server in the game site operating apparatus according to the embodiment of the present invention.

FIG. 7 is a flowchart showing an actual prize providing process in the game site operating apparatus according to the embodiment of the present invention.

FIG. 8 is a flowchart showing an update process of information related to actual provision of prizes in the game site management device according to the embodiment of the present invention.

FIG. 9 is an explanatory diagram showing an example of a user information table.

FIG. 10 is an explanatory diagram showing an example of a correlation between a total amount of points and a rank.

[Explanation of symbols]

1 ... Administration office 2 ... Game site 2a ... Point Service Department 10 ... Server 11 ... Database 11a ... Prize information storage unit 11b ... Advertising information storage unit 11c ... Game storage section 11d ... User information storage unit 20 ... Terminal 21 ... Display 22 ... Input section 30 ... Computer

Claims (20)

[Claims] 1. A game site operating apparatus having a function as a server for providing a game for which a prize can be won to a user through a communication network, displaying a list of the prizes that can be won on a user's terminal, and displaying the prize list. Prize selection receiving means for receiving a selection of a prize desired by the user, related advertisement distribution means for selecting an advertisement related to the selected product from the advertisement information and displaying it on the terminal, When the display is completed, a game providing unit that enables the game to be executed on the terminal, points are added according to the execution content of the game, and the amount of the points is added to the points of the user information stored in the server. Point calculation means, and related to each user according to the total amount of points accumulated for each user information Game publisher apparatus characterized by having a rank setting means for determining a link. 2. The game site operating apparatus according to claim 1, further comprising privilege granting / changing means for granting different privilege to each rank according to the rank of the user. 3. The privilege content changing means changes the kind of prize that can be selected from the prize list by the prize selection receiving means, depending on the rank of the user. Game site management device. 4. The game site according to claim 2, wherein the privilege content changing unit changes the type of game that the game providing unit can execute on the terminal, according to the rank of the user. Operating device. 5. The game according to claim 2, wherein the privilege content changing unit changes the winning probability of the game that the game providing unit can execute on the terminal, according to the rank of the user. Site management device. 6. The game site operating device according to claim 1, 2, 3, 4, or 5, wherein the terminal is a mobile phone. 7. The game providing means sets an upper limit to the number of games that can be continuously executed by the terminal each time the terminal can execute the game. , 2, 3, 4, 5 or 6 game site management device. 8. A win proof means for notifying the winning user of a win identifier certifying the win when the result of the game executed on the terminal is win. , 2, 3, 4, 5, 6 or 7 game site management device. 9. The winning report means for transmitting a winning report including the winning person identification information for identifying the winning person to the server when the player wins the game. The game site management device described in 2, 3, 4, 5, 6, 7 or 8. 10. The winning report receiving means for receiving the winning report transmitted from the user, and the winning confirmation including the winning identifier for certifying the winning notification to the sender user of the winning report received by the winning report receiving means. The game site operating device according to claim 9, further comprising a winning confirmation certifying means for transmitting a notification. 11. The game site operating apparatus according to claim 8, wherein the winning identifier and the winner identification information for identifying the winner are stored in the server side. 12. A computer of a store capable of providing the prize connects to the server and refers to the winning identifier and the winning person identification information stored in the server side,
The game site operating device according to claim 11, wherein prize-provided information related to prize provision is transmitted to the server. 13. Claims 1, 2, 3, 4, 5, 6, 7,
A game site operating program, characterized by causing a computer to function as the game site operating device described in 8, 9, 10, 11 or 12. 14. In a game site operating method for providing a user with a game for which a prize can be won through a communication network, a list of the prizes that can be won is displayed on the user's terminal, and the prize desired by the user from the list of prizes. A step of accepting the selection of, a step of displaying an advertisement related to the selected product from the advertisement information on the terminal, a step of enabling the game to be executed on the terminal when the display of the advertisement ends, Points are added according to the execution contents of the game, and the amount of the points is added to the points of the user information stored in the server; A game in which the server has a step of determining the rank of the users of Site management methods. 15. The game site operating method according to claim 14, wherein the server further has a step of granting a different privilege to each rank according to the rank of the user. 16. The method of operating a game site according to claim 15, wherein the prize selection accepting means changes the types of prizes selectable from the prize list according to the rank of the user. 17. The game site operating apparatus according to claim 15, wherein the game providing means changes the type of game that can be executed on the terminal according to the rank of the user. 18. The game site operating method according to claim 15, wherein the winning probability of the game that the game providing means can execute on the terminal is changed according to the rank of the user. 19. The server further comprises a step of notifying the winning user of a winning identifier certifying the winning, when the result of the game executed on the terminal is winning. Claims 14, 15, 1
The game site operating method described in 6, 17 or 18. 20. When the user wins the game, sending a winning report including winning identification information for identifying the winning player to the server, the server sending the winning report from the user. 15. The method according to claim 14, further comprising: a step of receiving a report, and a step of transmitting, by the server, a winning confirmation notification including a winning identifier certifying the winning, to a user who has transmitted the winning report. The game site management method described in 15, 16, 17 or 18.