JP2002369965A - Game program, game site management device, program and game site management method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game program and a game site management device capable of effectively showing an advertisement in return for providing a game to a client. SOLUTION: In a game program for downloading from the game site to a terminal device 20 of the client, an advertisement object appears as a pattern related to the game. For example, in a game of a car race, the pattern of commodity of an advertisement object is compared to a racing car and displayed or in a game in which it is compared to a slot machine, when the patterns of the commodities of the advertisement objects are arranged in order instead of arranging figures '777' in order, a prize is given.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a game program, a game site operating device, a program for causing a computer to function as the device, and a game site operating method.

[0002]

2. Description of the Related Art Conventionally, when giving some service or privilege to a client through the Internet, an advertisement is sent from a server to the client, and then the service or privilege is given to the client.

For example, in a game site that provides a client with a game in which a prize can be obtained through the Internet, an advertisement is displayed before the game, and an advertisement is displayed at the edge of the screen in parallel with the game. Have been done.

[0004]

In the case where an advertisement is played before a game, it takes a long time before the game starts and the advertisement is forcibly displayed, so that the client cannot accept the advertisement with a good feeling. In addition, when an advertisement is displayed on the edge of the game screen or the like in parallel with the game, there is a problem that the advertising effect is low because the client is focused on the game.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems of the prior art, and is provided with a game program and a game site management which can effectively show an advertisement as a price for providing a game to a client. It is an object of the present invention to provide an apparatus, a program for causing a computer to function as the apparatus, and a game site operating method.

[0006]

The gist of the present invention to achieve the above object lies in the following inventions. [1] A game program for causing a computer to function as a game machine, wherein an advertisement target appears as a symbol related to the game.

[2] In the game, when a result of aligning a plurality of pieces of identification information is a predetermined specific display mode, all or a part of the specific display mode indicates the advertisement target. The game program according to [1], wherein the game program is configured by a symbol.

[3] The game is developed and displayed on another portion of the game screen while the symbol representing the advertisement target or the specific display mode including the symbol is displayed on a part of the game screen. The game program according to [2].

[4] The game program according to any one of [1] to [3], which is executed by a mobile phone.

[5] When winning in the game, a winning notification including winner identification information for identifying a winner can be transmitted to a predetermined server (10). The game program according to any one of [4].

[6] A list of prizes that can be acquired by the game site operating apparatus (10, 11) having a function as a server (10) that provides a game that can acquire prizes to a client (20) through a communication network. And a prize selection receiving means (10) for presenting a prize to the client (20) and receiving a prize selection from the client (20), and the game program according to any one of [1] to [5]. The advertising object related to the prize appears as a symbol in the client (2).
Game providing means (10) to be executable in 0)
And a game site operating device (10, 11).

[7] When the result of the game executed by the client (20) is a winning, a winning certifying means (10) for issuing a winning identifier for certifying the winning to the client (20) is further provided. The game site management device (10, 11) according to [6], wherein the game site management device has:

[8] A list of prizes that can be acquired in the game site operating devices (10, 11) having a function as a server (10) for providing a game in which a prize can be acquired to a client (20) through a communication network. And a prize selection receiving means (10) for receiving a selection of a prize from the client (20) and an advertisement target related to the selected prize in the game program according to [5]. A game providing means (10) for enabling the client (20) to execute what appears as a symbol;
0) from the winning notification receiving means (1)
0) and a winning certifying unit (10) for transmitting a winning confirmation notification including a winning identifier for certifying the winning selection to the client (20) of the winning notification received by the winning notification receiving unit (10). Game site operating devices (10, 11).

[9] The game providing means (10) prepares a game program in advance for each design to be advertised, and selects a game program corresponding to the selected prize [6]. To (8), the game site operating device (10, 11).

[10] The game providing means (10) includes:
In the game program, a part related to a design to be advertised is changed according to the selected prize, thereby obtaining a game program in which an advertisement target related to the selected prize appears as a design. [6]
To (8), the game site operating device (1)
0, 11).

[11] A program for causing a computer having a communication function to function as the game site operating device (10, 11) according to any one of [6] to [10].

[12] In a game site operating method for providing a game in which a prize can be obtained to a client (20) through a communication network, a server (10) presents a list of prizes that can be obtained to the client (20), and Receiving a selection of a prize from the client (20); and allowing the server (10) to execute a game based on a game program in which an advertisement target related to the selected prize appears as a symbol in the client (20). And a game site management method.

[13] The method further comprises the step of, if the result of the game executed by the client (20) is a winning, issuing a winning identifier proving the winning to the client (20). The game site operating method according to [12].

[14] In a game site operating method for providing a game in which a prize can be obtained to a client (20) through a communication network, the server (10)
A step of presenting a list of prizes that can be obtained to a client (20) and accepting a selection of a prize from the client (20); and a server (10) that executes a game program in which an advertisement target related to the selected prize appears as a symbol. Enabling a client-based game to be executed on the client (20);
0) transmitting a winning notification including winner identification information for identifying a winner to the server (10) when the game is won in the game;
Receiving the winning notification from the client (20), and the server (10) transmitting a winning confirmation notification including a winning identifier proving the relevant winning to the client (20) transmitting the winning notification. A game site management method comprising:

[15] In the step of enabling the client (20) to execute a game based on a game program in which an advertisement object related to the selected prize appears as a symbol, a game program is prepared in advance for each symbol to be advertisement. The game site operating method according to any one of [12] to [14], wherein a game program corresponding to the selected prize is selected.

[16] In the step of enabling the client (20) to execute a game based on the game program in which the advertisement target related to the selected prize appears as a symbol, the game is related to the advertisement target symbol in the game program. The portion is changed in accordance with the selected prize, thereby obtaining a game program in which an advertisement object related to the selected prize appears as a symbol. [12] to [14] How to operate a game site.

Next, the operation of the invention described in each of the above items will be described. In the game program according to the present invention, the advertisement target appears as a symbol related to the game.
For example, in a car racing game, if the design of the product to be advertised is displayed as a race car, or if the design of the product to be advertised is aligned instead of "777" in a game like a slot machine, And so on. That is, in a game in which a result obtained by aligning a plurality of pieces of identification information is a predetermined specific display mode, all or a part of the specific display mode is configured by a design to be advertised.

As described above, since the advertisement target appears as a symbol relating to the game, an effective advertisement can be performed during the game.

In the case of a game in which a specific display mode including a symbol representing an advertisement target is arranged, the game is played on another part of the game screen while the specific display mode to be aligned on a part of the game screen is displayed. In the case of the expanded display, the design representing the advertisement target is always displayed in a manner that attracts the player's attention, so that the advertisement effect can be further enhanced.

In particular, in the case of the game executed by a mobile phone, the game can be enjoyed anytime and anywhere, and the opportunities for advertisement increase.

In the case where a winning notification including winner identification information for identifying a winner can be transmitted to a predetermined server (10) when a game is won, the game is executed offline after downloading. Even in this case, only authentic winners can be notified to the server (10),
Unauthorized prize acquisition can be prevented.

The prize selection accepting means (10) of the game site operating apparatus (10, 11) having a function as a server (10) for providing a client (20) through a communication network with a game capable of acquiring a prize is obtained. A list of possible prizes is presented to the client (20) and a selection of a prize is received from the client (20), and the game providing means (10) determines that the advertisement target related to the selected prize in the previous game program is a symbol. Is provided in the client (20) so as to be executable.

As described above, the game in which the advertisement object related to the selected prize appears as a symbol related to the game is provided to the client (20), so that the advertisement activity corresponding to the prize can be performed.

In the apparatus having the winning certifying means (10), when the result of the game executed on the client (20) is a winning, a winning identifier for certifying the winning is issued to the client (20). Thereby, it is possible to prevent illegal prize acquisition.

More specifically, a prize selection receiving means (10)
Presents a list of prizes that can be acquired to the client (20) and accepts selection of a prize from the client (20), and the game providing means (10) displays an advertisement target related to the selected prize as a symbol. A game program is provided to be executable on the client (20). The game may be provided online, or the game program may be downloaded to the client (20) and then executed offline.

When the client (20) wins the game, the client (20) transmits a winning notification including the winner identification information for identifying the winner to the game site operating devices (10, 11). The winning notification receiving means (10) of the game site operating device (10, 11) receives the winning notification from the client (20), and the winning certifying means (10) receives the winning received by the winning notification receiving means (10). A winning confirmation notification including a winning identifier proving the winning is transmitted to the client (20) transmitting the notification.

The provision of the game program according to the selected prize may be performed by preparing a game program for each design to be advertised in advance and selecting a game program corresponding to the selected prize. Good. Also, the part of the game program related to the design to be advertised,
By changing the prize in accordance with the selected prize, a game program in which the advertisement target related to the selected prize appears as a symbol may be obtained.

[0033]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings. 1 to 7 show an embodiment of the present invention. The game program according to the present embodiment and the game site operating devices 10 and 11 to which the game program is applied download the game program to the client terminal device 20 that has accessed the server 10 of the game site operating device, A prize is provided when the result of the game executed in the game is a winning.

As shown in FIG. 1, management of the game site and update of contents are generally performed by an operation office, and a server 10 for operating the game site is installed in the operation office. Storage unit 11 of server 10
Stores a prize data table, various game programs, and the like.

The game program included in the game site management program is created in, for example, the Java language developed by Sun Microsystems, Inc.
If incorporated into L (hypertext markup language) format data, it can be executed with Java-compatible search and viewing software (browser). The game program stored in the storage unit 11 of the server 10 is downloaded to the terminal device 20 on the player side in response to a request from the search and browse software.

The game site management program including the game program is a CD-ROM (Seed ROM), a magneto-optical disk, or a floppy (registered trademark).
It may be recorded on a magnetically or optically recordable recording medium such as a disk.

The server 10 can display a prize list based on the prize data table on the display unit 21 of the terminal device 20 connected to the game site. Further, it has a function of downloading a game program corresponding to the selected prize to the terminal device 20. Terminal device 2
Numeral 0 denotes a computer body of a player who uses the game site, a mobile phone, a portable information terminal, a CATV (cable TV), a WebTV (Web TV), a communication satellite or a television capable of receiving communication services using communication satellites. , And a game machine. These terminal devices 20 have predetermined functions such as Internet connection and electronic mail transmission / reception. The game site is constructed corresponding to the terminal device 20 having various functions. As the terminal device 20, a mobile phone is particularly desirable.

When the terminal device 20 connects to the game site, a list of prizes and a message "Please select a prize before starting the game" are displayed on the display unit 21 of the terminal device 20. To select one or more prizes from the prize list displayed on the display unit 21, the terminal device 20
Is performed using the input unit 22. In this embodiment, one prize to be selected is set, but two or more prizes may be set.

When one prize is selected from the prize list, a game program in which the advertisement object corresponding to the selected prize appears as a symbol related to the game is selected, and the game program is downloaded to the terminal device 20. When the terminal device 20 executes the game program, the product or the like to be advertised is displayed as a symbol appearing in the game, and the game proceeds. Note that the downloaded game program is configured so that when the number of executions reaches a predetermined upper limit number of times or when the game program is won, it cannot be executed any more and must be downloaded again.

The game displayed and developed on the terminal device 20 according to the game program is a symbol matching game or the like that looks like a slot machine. In the case of the symbol matching game, the three symbols are variably displayed on the display unit 21 of the terminal device 20, and then the three symbols are stopped and displayed in a predetermined order. When configured, it is a winner. For example, as shown in FIG. 2B, when the advertisement target is “A cup noodle”, 3
If "A cup noodles" is formed when one of the symbols is stopped, the winning is achieved.

When the result of the game is a winning, a winning notification mail can be transmitted from the terminal device 20 to the server 10. In other words, the winning notification mail cannot be transmitted unless the winning is achieved. The winning notification mail includes the winner's address, name, telephone number, and the like. Upon receiving the winning notification mail, the server 10 issues a winning number certifying the winning, and registers the winning number and the content of the winning notification mail as information relating to the destination of the prize in the storage unit 11 in association with each other. It has become.

The issue of the winning number is transmitted to the terminal device 20 by e-mail. When playing a game online without downloading a game program, the winning number may be simply displayed on the display unit 21 of the terminal device 20. The information on the winning number and the destination of the prize is stored in the storage unit 11 of the server 10.

The computer 30 of the store that can actually provide the prize is connected to the server 10, the winning number stored in the storage unit 11 of the server 10, information on the destination of the prize, and the player's winning number. The prize is provided to the server 10 by comparing the prize with the information on the destination of the prize. As a store, a convenience store that is being developed nationwide is preferable from the viewpoint of convenience in providing prizes.

As described above, the server 1 for operating the game site
0, player's terminal device 2 that uses the game site
The explanation has been made centering on the computer 30 of the store where the game is won as a result of the game and the prize is actually provided. Next, the advertisement displayed together with the game and the management of the server 10 will be briefly described.

As shown in FIG. 1, an advertiser serving as a prize provider delivers a prize to a store where the prize is actually provided, and places an advertisement in an advertisement agency. The present invention is not limited to this, and the advertiser does not need to be the same as the prize provider, as long as the advertiser has a certain relationship with the prize provider.

The advertising agency sets and manages an operating office where the server 10 is installed, and the operating office requests an advertiser to submit an advertisement and provide a prize. The actual installation of the server 10 in the management office and the management of the installed server 10 are performed by a business entity such as a game site system developer.

Next, the operation will be described. On the game site,
The process of downloading the game program to the client terminal device after displaying the prize list, the process of obtaining the winning number in response to the game winning notification sent from the client and issuing a certificate, and the store where the prize is exchanged And a process of checking the winning number in response to an inquiry from the client. In addition, a game program downloaded to the terminal device 20 and a program executed by a computer in a shop where prizes are exchanged constitute the present system.

FIG. 3 shows a prize list display process and a game program download process in the server 10. When there is an access for downloading a game from a client (step S101;
Y), a prize list and a message of “Please select a prize before starting the game” are displayed on the display unit 21 of the terminal device 20 (step S102). In addition to displaying the prize list and the message, the outline of the game corresponding to the prize may be displayed.

When the user selects one prize from the prize list (step S103: Y), a game program in which the advertisement corresponding to the selected prize appears as a symbol relating to the game (step S104). Is downloaded to the terminal device 20 (step S10).
5) End the processing (END).

FIG. 4 shows a flow when the downloaded game program is executed by the terminal device 20. First, the game start screen is displayed on the display unit 21 of the terminal device 20.
Is displayed (step S201). When the player starts the game (step S202: Y), “1” is added to the number of game executions (step S203), and the game is executed (step S204).

The game proceeds as shown in FIG. At the top of the screen, a design to be advertised (here, a design of A-cup noodle) is displayed as a winning target design 25. The player plays the game expecting that the winning target symbol 25 displayed at the top of the screen will be aligned with the variable display unit 26 as a result of the symbol matching game. With the winning target symbol 25 displayed at the top of the screen, a game in which the symbol scrolls like a slot machine on the variable display unit 26 is developed. Then, as shown in FIG.
When a specific display mode in which the same symbol as the winning target symbol 25 is aligned appears in 6, a winning is achieved. If the winning target symbols 25 are not aligned on the variable display unit 26 as shown in FIG.

As described above, since the advertisement target appears as a symbol relating to the game, an effective advertisement can be performed during the game. In addition, the game is developed and displayed on the other portion of the game screen with the winning target symbol 25 (specific display mode) indicating the advertisement target to be aligned on a part of the game screen. The target symbol 25 is always displayed in a manner that attracts the player's attention, and the advertising effect can be further enhanced.

When the game is over (step S205:
Y), it is determined whether or not the result of the game is a winning (step S206). If the game result is a winning (step S
206: Y), the game screen changes to an e-mail transmission screen,
An e-mail of a winning notification can be transmitted from the terminal device 20 to the server 10. In sending the e-mail of the winning notification, the terminal device 20 accepts input of information (for example, address, name, age, occupation, etc.) related to the prize submission destination (winner), and the winning including the information is received. A notification e-mail is sent to the server 10 (step S
207).

The e-mail certifying the winning is returned from the server 10 which has received the e-mail of the winning notification, and the terminal device 20 receives this (step S2).
08). The e-mail includes a winning number issued by the server 10. Thereafter, the game program is set so that the game cannot be executed again, and the process ends (step S210).

If the result of the game is not a winning (step S206; N), it is determined whether or not the number of executions is less than the upper limit number. If it is less (step S209; N), the process returns to step S202 and repeats. Make the game executable.
If the number of executions has reached the upper limit (step S
209; Y), and thereafter, the game program is set so as not to be executed, and the process ends (step S21).
0).

When the server 10 receives the winning notification e-mail from the terminal device 20 as shown in FIG. 5 (step S301), it assigns a winning number (step S301).
302). Further, the assigned winning number and the information on the prize submission destination (winner) included in the received email of the winning notification are stored in association with each other (step S303). Further, the e-mail of the winning certificate including the winning number is returned to the sender of the e-mail of the winning notification (step S30).
4).

When the winner of the game receives a prize at the store, the process shown in FIG. 6 is performed at the store. When the computer 30 of the store connects to the server 10 (step S401), a verification screen is transmitted from the server 10 and the verification screen is displayed on the display unit of the computer 30 of the store (step S402).

Next, the store clerk asks the customer who has come to exchange the prize for the winning number and the name of the address.
The information regarding the winning number and the prize providing destination is input from the input unit of “0”. The input information is sent to the server 10 (Step S403). The server 10 determines whether the input information matches the information stored in the server, and the result of the comparison is sent to the computer 30 and displayed on the screen (step S404). . If both information matches, you can be identified as a genuine winner,
At the store, the prize is actually provided, and then the prize submitted information is transmitted to the server 10 (step S405).
On the other hand, if the information does not match, the prize is not delivered.

As shown in FIG. 7, the server 10 receiving the inquiry about the collation from the store computer 30 performs a collation process of the winning number and the like, and compares the information inputted at the store with the information stored in the server. Are determined to match (step S501). Then, the result of the comparison is returned to the computer 30 of the store (step S502). When the verification is successful (step S503; Y), the prize submission completion information is received from the computer 30 of the store, and the completion of the delivery of the prize is registered (step S504). If the collation is not successful (step S502; N), the process ends without registering the completion of delivery (end).

In the embodiment described above, one prize is selected from the prize list using the input unit 22 of the terminal device 20. However, the present invention is not limited to this, and a plurality of predetermined prizes may be selected. Good. For example, at this time, a game program in which advertisement targets corresponding to a plurality of predetermined prizes appear as symbols related to the game is selected and downloaded to the client.

In the embodiment, the symbol matching game is developed. For example, as shown in FIG. 8, in a car racing game, the race car 801 is formed into an advertising object (here, A-cup noodle). You may. Further, if the advertisement target is further displayed on the signboard 802 installed on the side of the road, the advertisement effect can be further enhanced. As described above, the display of the advertisement target during the game is not limited to the form simply displayed on the screen, but may be any as long as it is displayed as a symbol related to the game, and is limited to the display mode illustrated in the embodiment. Not something.

Further, in the embodiment, a game program is prepared for each advertisement target. For example, in the game program, only a data portion of a symbol representing the advertisement target may be rewritten according to the advertisement target. .

When the result of the game is a winning,
The server 10 sends a winning number for certifying the winning to the terminal device 20.
Although it is shown that the electronic mail is transmitted by e-mail, the server 10 is not limited to this. It is sufficient that the server 10 issues a winning number, and how to notify the winning number to the terminal device 20 on the player side is, for example, The issued winning number may be displayed on the display unit 21 of the terminal device 20.

[0064]

According to the game program, the game site operating device, the program, and the game site operating method of the present invention, the advertisement target appears as a symbol related to the game in the game, so that the advertisement is executed for another time. Effective advertising can be performed during the game without having to play the game.

In the case of a game in which a specific display mode including a symbol representing an advertisement target is arranged, the game is displayed on another part of the game screen with the specific display mode to be aligned on a part of the game screen displayed. Since the display is expanded, the design representing the advertisement target is always displayed in a manner of attracting the player's attention, and the advertisement effect can be further enhanced.

In particular, when the game can be executed by a mobile phone, the game can be enjoyed anytime and anywhere, and the opportunities for advertisement increase. In addition, when a game is won, a winning notification including winner identification information for identifying a winner can be transmitted to a predetermined server. Only the person can be notified to the server, and illegal prize acquisition can be prevented.

Further, when providing the game site operating device to the client through the Internet or the like, the player is allowed to select a desired prize, and a game in which an advertisement object related to the selected prize appears as a symbol related to the game is provided. Therefore, an advertising activity corresponding to the prize can be performed.

If the result of the game executed on the client is a winning, if a winning identifier for proving the winning is issued to the client, illegal prize acquisition can be prevented.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a flow of a prize providing process in a game site operating device to which a game program according to an embodiment of the present invention is applied.

FIG. 2 is an explanatory diagram showing an example of a game screen when a game program according to one embodiment of the present invention is executed.

FIG. 3 is a flowchart showing a process of displaying a prize list and a process of downloading a game program in a server of the game site operating device according to one embodiment of the present invention.

FIG. 4 is a flowchart of a game program executed in the terminal device.

FIG. 5 is a flowchart showing a process when the server of the game site operating device according to the embodiment of the present invention receives a winning notification e-mail from the terminal device.

FIG. 6 is a flowchart showing processing when a winner computer is collated with a computer of a store.

FIG. 7 is a flowchart showing a process when the server of the game site operating device according to the embodiment of the present invention receives a request for verification of a winner from a computer in a store.

FIG. 8 is an explanatory diagram showing another example of the game screen displayed by executing the game program.

[Explanation of symbols]

 10, 11: Game site operating device 10: Server 11, storage unit 20, terminal device 21, display unit 22, input unit 25, winning target symbol 26, variable display unit 30, computer 801, race car 802, signboard

Claims (16)

[Claims] 1. A game program for causing a computer to function as a game machine, wherein an advertisement target appears as a symbol related to the game. 2. The game according to claim 1, wherein a result of aligning a plurality of pieces of identification information is a predetermined specific display mode, wherein all or a part of said specific display mode represents said advertisement target. 2. The game program according to claim 1, wherein the game program is constituted by symbols. 3. The game is developed and displayed on another portion of the game screen while a symbol representing the advertisement object or the specific display mode including the symbol is displayed on a part of the game screen. The game program according to claim 2. 4. The game program according to claim 1, wherein the game program is executed by a mobile phone. 5. The system according to claim 1, wherein when the game is won, a winning notification including winner identification information for identifying a winner can be transmitted to a predetermined server.
A game program according to any one of the above. 6. A game site operating device having a function as a server for providing a game in which a prize can be obtained to a client through a communication network, wherein a list of obtainable prizes is presented to the client and a prize is selected from the client. A prize selection accepting means for accepting the prize, and a game providing means for enabling the client to execute the game program according to any one of claims 1 to 5, wherein an advertisement object related to the selected prize appears as a symbol. A game site operating device comprising: 7. The system according to claim 6, further comprising a winning certifying means for issuing, to the client, a winning identifier for certifying the winning when the result of the game executed on the client is a winning. The described game site operating device. 8. A game site operating apparatus having a function as a server for providing a client with a game in which a prize can be obtained through a communication network, wherein a list of obtainable prizes is presented to the client and a prize is selected from the client. A prize selection accepting means for accepting the prize; a game providing means for enabling the client to execute a game program according to claim 5 wherein an advertisement object related to the selected prize appears as a symbol; A winning notification receiving means for receiving a winning notification; anda winning certifying means for transmitting a winning confirmation notification including a winning identifier for certifying the winning selection to a client of the winning notification received by the winning notification receiving means. Characteristic game site management device. 9. The game providing means according to claim 6, wherein a game program is prepared in advance for each symbol to be advertised, and a game program corresponding to the selected prize is selected. A game site operating device according to the above. 10. The game providing means changes the portion of the game program relating to the design to be advertised according to the selected prize, so that the advertisement to be associated with the selected prize is changed to a design. 9. The game site operating device according to claim 6, wherein an appearing game program is obtained. 11. A program for causing a computer having a communication function to function as the game site operating device according to any one of claims 6 to 10. 12. A game site operating method for providing a game in which a prize can be obtained to a client through a communication network, wherein a server presents a list of obtainable prizes to the client and receives a selection of a prize from the client. A server that enables the client to execute a game based on a game program in which an advertisement target related to the selected prize appears as a symbol in the client. 13. The method according to claim 12, further comprising the step of issuing, to the client, a winning identifier for certifying the winning when the result of the game executed on the client is a winning. Game site operation method. 14. A game site operating method for providing a game in which a prize can be obtained to a client through a communication network, wherein a server presents a list of obtainable prizes to the client and receives a selection of a prize from the client. The server enabling the client to execute a game based on a game program in which an advertising object related to the selected prize appears as a symbol; and when the client wins the game, identifies the winner. Sending a winning notification including the winner identification information to the server, the server receiving the winning notification from the client, and the server proving the winning notification to the client that sent the winning notification. Winning confirmation letter containing the winning identifier Game publishers method characterized by a step of transmitting a. 15. In the step of enabling the client to execute a game based on a game program in which an advertisement target related to a selected prize appears as a symbol, a game program is prepared for each advertisement target symbol in advance. 15. The game site operating method according to claim 12, wherein a game program corresponding to the selected prize is selected. 16. A step of enabling the client to execute a game based on a game program in which an advertisement object related to a selected prize appears as a symbol, wherein a portion of the game program related to the symbol to be advertisement is selected. By changing according to the prize given,
13. A game program in which an advertisement object related to the selected prize appears as a symbol.
15. The method for operating a game site according to any one of items 14 to 14.