JP2003043964A - Game site operating apparatus - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game site operating apparatus which can challenge a user's commitment and effectively show the user an advertisement by associating gamble characteristics and substantial returns with the advertisement and giving a privilege according to the display area of the advertisement selectable by the user. SOLUTION: A prize list is displayed on a user's terminal 20 connected to a game site 2, the selection of a prize desired by the user from the prize list is received, and the advertisement relevant to a selected article is displayed on the terminal 20. The user can specify properly the area of the advertisement displayed on the terminal 20 in advance, even after a game is enabled. The privilege for increasing the winning probability of the game is given according to the specified advertising area. When the user wins in the game, the selected prize is really offered to the user.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a game site operating apparatus for providing a prize winning game to a user through a communication network, a program for causing a computer to function as the apparatus, and a game site operating method.

[0002]

2. Description of the Related Art Recently, instead of advertisements using printed materials, televisions, etc., advertisements using the Internet have become popular due to the fact that the time until actual advertisement distribution is short and the expense is low. . Various forms of this are known, such as one in which a dedicated advertising site is installed on the communication network, or one in which an advertising banner is pasted on one corner of the display screen of another person's site.

[0003] At game sites that provide various games to users via the Internet, it is often common to display the advertisement in a corner of a display screen in parallel with the game. This is intended to use the power of attracting customers for the game as it is for the advertising effect.

[0004]

However, in the above-mentioned advertisement on the Internet, there is no measurable benefit for the user side simply by looking at it, so that a new user is attracted to the advertisement site or an existing user is returned. As a result, it was difficult to attract customers to advertising sites repeatedly.

In addition, even if the advertisement itself or the advertisement link banner is set up on a game site with a large number of accesses,
Almost forcibly showing advertisements, rather than eroding the screen, was likely to result in user acceptance in many cases. Furthermore, on the game site, there are problems that the advertisement is too small uniformly and that the user's devotion to the game causes the advertisement effect to be low.

Therefore, the present invention makes it possible to execute a game on the condition that the user sees the advertisement, and provides the user with a prize related to the advertisement depending on the result of the game, so that the gambling characteristic and the substantial gambling characteristic are realized. Improve profitability by associating profits with advertisements to increase users' willingness to participate, making sure that users can impress their advertisements, and giving benefits according to the display area of advertisements that users can select An object of the present invention is to provide a game site management device that can be operated, a program that causes a computer to function as the device, and a game site management method.

[0007]

The gist of the present invention for achieving the above-mentioned object lies in the inventions of the following respective items. [1] In a game site operating device having a function as a server (10) for providing a game for which a prize can be won to a user through a communication network, a list of prizes that can be won is displayed on the user's terminal (20), Prize selection receiving means for receiving a selection of a prize desired by the user from the list of prizes, and related advertisements for searching the advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal (20). Distribution means, game providing means for enabling the game to be executed on the terminal (20) after a predetermined time has elapsed from the display of the advertisement, and the terminal (2
0), when the game can be executed, the terminal (20)
And an advertisement area designating unit that allows the user to previously designate the display area of the advertisement to be displayed, and a privilege granting unit that grants a privilege to the user according to the designated display area of the advertisement. Game site management device.

[2] The privilege granting means varies the winning probability of the game that the game providing means can execute on the terminal (20), depending on the display area of the designated advertisement. The game site operating device according to [1].

[3] The privilege granting means changes the kind of prize that can be selected from the prize list by the prize selection receiving means in accordance with the display area of the designated advertisement [ 1] The game site management device described above.

[4] The privilege granting means changes the type of game that the game providing means can execute on the terminal (20) in accordance with the display area of the designated advertisement. [1] The game site management device described above.

[5] The terminal (20) is a mobile phone [1], [2], [3] or [4].
The game site management device described.

[6] The game providing means sets an upper limit to the number of games that can be continuously executed on the terminal (20) every time the game can be executed on the terminal (20). [1], [2], characterized by
The game site management device according to [3], [4] or [5].

[7] When the result of the game executed on the terminal (20) is a win, a win proof means is provided for notifying the winning user of a win identifier certifying the win. [1], [2], [3],
The game site management device according to [4], [5] or [6].

[8] When the player wins the game, it has a winning report means capable of transmitting a winning report including the winner identification information for identifying the winner to the server (10). [1], [2], [3], [4],
The game site management device according to [5] or [6].

[9] A winning report receiving means for receiving the winning report transmitted from the user, and a winning prize including a winning identifier for certifying that the winning report is transmitted to the source user of the winning report received by the winning report receiving means. The game site operating device according to [8], further comprising a winning confirmation certifying means for transmitting a confirmation notice.

[10] The server (10) stores the winning identifier and the winner identification information for identifying the winner.
The game site operating device according to [7] or [9], which is stored on the side.

[11] The computer (30) of the store that can provide the prize connects to the server (10) and refers to the winning identifier and the winner identification information stored on the server (10) side. Then, the game site operating device according to [10], wherein the prize provision completion information related to the provision of the prize is transmitted to the server (10).

[12] [1], [2], [3],
[4], [5], [6], [7], [8], [9],
A game site operating program for causing a computer to function as the game site operating device according to [10] or [11].

[13] In a game site operating method for providing a user with a game for which a prize can be won through a communication network, a list of the prizes that can be won is displayed on the user's terminal (20), and the user is selected from the list of prizes. Receiving a selection of a desired prize, searching advertisements related to the selected product from the advertisement information and displaying the advertisement on the terminal (20), and a predetermined time has elapsed from the display of the advertisement. Then, the step of enabling the game to be executed on the terminal (20), and the step of enabling the game to be executed on the terminal (20).
The step of causing the user to previously specify the display area of the advertisement to be displayed following 0), and the step of giving a privilege to the user according to the specified display area of the advertisement,
A method for operating a game site, which the server (10) has.

[14] The game site operating method according to [13], wherein the winning probability of the game executable on the terminal (20) is changed according to the display area of the designated advertisement.

[15] The game site operating method according to [13], wherein the types of prizes that can be selected from the prize list are changed according to the display area of the designated advertisement.

[16] The game site operating method according to [13], characterized in that the type of game that can be executed on the terminal (20) is changed according to the display area of the designated advertisement.

[17] When the result of the game executed on the terminal (20) is a win, a step of notifying the winning user of a winning identifier proving the winning is further included in the server (10). [13], [14], [15] or [16] described above, the game site operating method.

[18] When the user wins the game, the winning report including the winner identification information for identifying the winner is transmitted to the server (10), and the server (10) Receiving the winning report from the user, the server (10)
[13], [1] further comprising the step of transmitting a winning confirmation notification including a winning identifier certifying the relevant winning to the user who has transmitted the winning report.
4], [15] or [16] the game site operating method.

Next, the operation of the present invention will be described. According to the game site management apparatus of the present invention, the user's terminal (20) connected to the game site first displays a list of prizes obtainable in the game, and the desired prize is selected from the prize list. Let the user choose. When the prize is selected, the advertisement related to the product is retrieved from the advertisement information and displayed on the terminal (20).

The user can appropriately specify in advance the display area of the advertisement on the terminal (20) after the game can be executed. A privilege is given to the user according to the display area of the advertisement specified here. As a result, the larger the display area of the advertisement, the more privilege can be given, and the degree of exposure of the advertisement can be improved without causing the user to feel uncomfortable.

When a predetermined time has passed since the advertisement was initially displayed, the game is provided in the terminal (20) so that the game can be executed. Even on a terminal (20) that can execute such a game,
The advertisement is continuously displayed after being changed into a display area designated in advance without disappearing. That is, even when the user plays the game, the advertisement regarding the desired prize is
The game is continuously displayed in the selected area within the feasible range.

In addition, the user can actually obtain the selected product depending on the result of the game, so that it is possible to effectively attract a new user. The game may be provided online or may be executed offline after being downloaded by the user.

A privilege is given to the user according to the display area of the advertisement. Specifically, the winning probability of the game that can be executed on the terminal (20) is changed according to the display area of the advertisement. For example, if the probability of winning the game increases as the advertising area (synonymous with “advertising display area”; the same applies below) increases, the significance of the game in which the advertisement is displayed increases and the advertising effect is further enhanced. Can be increased.

Further, the kinds of prizes that can be selected from the prize list are made different according to the display area of the advertisement, for example, the larger the advertisement area, the more expensive the product can be selected, or the advertisement Depending on the display area,
If the types of games that can be executed on the terminal (20) are made different, for example, a game with a lower degree of difficulty can be selected as the advertising area increases, it is possible to meet various needs of the user.

If the terminal (20) can be executed not only by a general personal computer (30) but also by a more widely used mobile phone, a game can be enjoyed easily anytime and anywhere. Therefore, the chance that the advertisement is viewed will increase further.

Further, each time a game can be executed on the terminal (20), an upper limit value may be set for the number of games that can be continuously executed on the terminal (20). That is,
When the number of executions of the game reaches the upper limit value, the game cannot be executed even if the prize is selected, and the user is prompted to log off from the game site and connect again to the game site. As a result, existing users can be repeatedly attracted to the advertising site as repeaters.

Furthermore, the online terminal (20)
In the case where the result of the game executed in (1) is winning, by notifying the winning user of the winning identifier that proves the winning, it is possible to prevent illegal prize acquisition.

Alternatively, if the game is once downloaded to the terminal (20), the terminal (20) offline
However, the game is possible, but when winning in such a game, the user can notify the server (10) by sending a winning report including the winner identification information for identifying himself / herself. When the server (10) receives the winning report, by sending a winning confirmation notification including a winning identifier certifying the winning to the sender user, it is possible to prevent the unauthorized acquisition of prizes as described above. it can.

The winning identifier and the winner identification information for identifying the winner may be stored and managed together with the user information on the server (10) side. The actual provision of the prize is performed at a store (for example, a convenience store that is nationwide) related to the prize provider (for example, the advertiser).
By connecting to the server (10), referring to the winning identifier and the winner identification information stored on the server (10) side, and sending the prize provision completion information related to the prize provision to the server (10). The server (10) side can also confirm whether or not the actual prize is provided.

[0036]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. 1 to 6 show an embodiment of the present invention. The game site management device according to the present embodiment installs the game site 2 on the Internet,
The game program is downloaded to the terminal 20 of the user who has accessed the game site 2, and the prize is provided when the result of the game executed on the terminal 20 is a win.

As shown in FIG. 1, the management of the game site 2 and the management of the contents, etc.
A server 10 for operating the game site 2 is installed in the management office 1. Also, server 1
The database 11 connected to 0 is a prize information storage unit 11a that stores various prize information, an advertisement information storage unit 11b that stores various advertisement information, a game storage unit 11c that stores various game programs, and various user-related information. It has a user information storage unit 11d for storing information. Of course, various prize information and advertisement information can be updated at any time.

The game program is created, for example, in Java (Java) language developed by Sun Microsystems, and if incorporated into HTML (Hypertext Markup Language) format data, it is a Java compatible search browsing software (browser). ) Is feasible. The game program stored in the game storage unit 11c of the database 11 is downloaded to the terminal 20 on the user side in response to a request from the search and browse software.

Of course, the game program is Java
The game program may be created in a language other than the language, but the game program according to the present embodiment is downloaded to the terminal 20 at a time together with image data such as a prize list and advertisements, and is executed independently on the terminal 20. It is possible. The game site management program including the game program is recorded in a magnetically or optically storable portable recording medium such as a CD-ROM (Sidylom), a magneto-optical disk or a floppy (registered trademark) disk. May be.

The server 10 displays a list of prizes on the user's terminal 20 from among various kinds of merchandise information, and relates to the selected merchandise and prize selection receiving means for accepting the selection of the prize desired by the user from the prize list. A related advertisement distribution means for searching an advertisement from advertisement information and displaying it on the terminal 20, a game providing means for enabling a game to be executed on the terminal 20 when a predetermined time has elapsed from the display of the advertisement, and a game executed on the terminal 20. Various types of advertisement area designating means for allowing the user to previously designate the display area of the advertisement to be continuously displayed on the terminal 20 when possible, and privilege granting means for granting a privilege to the user according to the designated display area of the advertisement. The function can be realized.

The game site 2 is constructed corresponding to the terminals 20 having various functions. The game site 2 can be accessed before the game can be executed on the terminal 20, and when the game can be executed on the terminal 20 by the advertisement area designating means of the server 10, the game site 2 continues to be connected to the terminal 20. An advertisement area designating section 2a is provided by which the user can arbitrarily designate the display area of the advertisement to be displayed.

The advertisement area designating section 2a can be displayed on the display section 21 of the terminal after the first advertisement has been displayed for a predetermined time, for example, a small screen (1/5 of the area of the display section 21), medium. Easy to operate with the input unit 22 from among the advertising areas defined in several stages, such as a screen (2/5 of the area of the display unit 21), a large screen (3/5 of the area of the display unit 21), etc. Can be specified.

A privilege is given to the user according to the advertisement area designated here. However, the advertising area designation section 2
Access to a is arbitrary, and the advertising area designating unit 2
If the desired advertisement area is not designated without accessing a, the advertisement ends in a predetermined time, and the advertisement is not displayed on the display unit 21 in a state where the game can be executed. In this case, of course, no privilege is given to the user. The details of the privilege will be described later.

The terminal 20 provides a main body of a computer of a user who uses the game site 2, a mobile phone, a personal digital assistant, a CATV (cable television), a WebTV (web TV), a communication satellite or a communication service using a communication satellite. It includes a television, a game console and the like that can be received. These terminals 20 have predetermined functions such as Internet connection and electronic mail transmission / reception, and have a display unit 21 and an input unit 22. It is preferable that the terminal 20 be a mobile phone, in view of the degree of its popularity and convenience.

When the terminal 20 is connected to the game site 2, the prize list and the message "Please select a prize before starting the game" are displayed on the display 21 of the terminal 20. The input unit 22 of the terminal 20 is used to select a desired prize from the prize list displayed on the display unit 21. In the present embodiment, the prize to be selected is set to one, but it may be set so that two or more predetermined plurality can be selected.

When one prize is selected from the prize list, the advertisement corresponding to the selected prize is displayed on the display unit 21 of the terminal 20, and when the display of the advertisement for a predetermined time ends,
Then, the advertisement area designating section 2a can be opened to arbitrarily designate the display area of the advertisement displayed subsequently on the terminal 20 when the game becomes executable.

That is, a predetermined small screen (1/5 of the area of the display unit 21), a medium screen (2/5 of the area of the display unit 21), a large screen (5 of the area of the display unit 21). The desired advertising area can be designated by operating the input unit 22 from among the advertising areas defined in 3/3) and 3 levels.

A privilege is given to the user according to the advertisement area designated here. In the present embodiment, the larger the advertising area, the higher the winning probability of the game described below. That is, when the first advertisement display for a predetermined time is completed, the game program set to a predetermined winning probability according to the advertisement area thereafter is downloaded to the user's terminal 20 together with the advertisement. This allows the user to play the game on the terminal 20.

The game that can be executed on the terminal 20 by the game program is, for example, a pattern matching game that is like a slot machine. In the case of the symbol matching game, after scrolling the three symbols on the display unit 21 of the terminal 20, the three symbols are stopped and displayed in a predetermined order,
If all three types of symbols that are stopped and displayed are the same, a "winning" is achieved.

On the display unit 21, one game unit starts from the simultaneous start of scroll display of three symbols until all three symbols are stopped and displayed in a predetermined order. In the downloaded game program, when the number of times the game is executed reaches a predetermined upper limit value (for example, 10 times), the game cannot be continuously executed anymore, and the game site 2 must be reconnected and a new download must be made. It is set not to become.

When the result of the game is actually won, the winning report means allows the terminal 20 to send a winning report mail to the server 10. That is, unless the winning is won, the winning report mail cannot be sent. The winning report e-mail includes the address, name, telephone number, etc. of the winner as the winner identification information.

When the winning report receiving means receives the winning report mail, the server 10 sends the winning confirmation notification including the winning number (winning identifier) certifying the winning and the prize supplier information by the winning confirmation certifying means. , Send to the sender by email. At this time, the content of the received winning report e-mail and the content of the transmitted winning confirmation notification are automatically stored in the user information storage unit 11d in the database 11 in association with each user information. There is.

When playing a game online without downloading the game program, simply use the terminal 2
The winning number may be displayed on the display unit 21 of 0. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the storage unit 11 of the server 10 when the result of the game is confirmed as winning.

The computer 30 of the store that can actually provide the prize is connected to the server 10 and presented by the user who came to the store and the winning number stored in the database 11 of the server 10 and the information about the prize supplier. The obtained winning number and the information about the prize recipient are collated, and if they match, the prize-provided information relating to the prize provision is transmitted to the server 10. At this time, the user can actually receive the prize. As a store, a convenience store that is nationwide deployed is preferable from the viewpoint of convenience in providing prizes.

As described above, the server 10 that operates the game site 2, the terminal 20 of the user who uses the game site 2,
The explanation has been centered on the computer 30 in the store where the game is won as a result of the game and the prize is actually provided.
Next, the advertisement displayed with the game, and the server 1
Management of 0 will be briefly described.

As shown in FIG. 1, the advertiser, who is the prize provider, delivers the prize to the store where the prize is actually provided, and places the advertisement at the advertisement agency. Not limited to this, the advertiser does not have to be the same as the prize provider, and may have a certain relationship with respect to the prize provision.

The advertising agency sets and manages the operation office 1 where the server 10 is installed, and the operation office 1 requests the advertiser to place advertisements and provide prizes. The actual installation of the server 10 in the management office 1 and the management of the installed server 10 are performed by a business operator such as the system developer of the game site 2.

Next, the game site operating method will be described in more detail. This method roughly divides the selection of prizes from the prize list, the display of advertisements, the designation of the advertisement area or the grant of benefits, the process of downloading the game program, and the winning report of the game sent from the user. Then, a process of giving a winning number and notifying the proof of the winning number and a process of collating the winning number in response to an inquiry from the store where the prize is exchanged are executed.

FIG. 2 shows a process of selecting a prize from a prize list, displaying an advertisement, designating an advertisement area or giving a privilege, and downloading a game program. When the user accesses the game site 2 for the purpose of downloading the game (step S101: Y), the prize list and the message "Please select a prize before starting the game" are displayed on the display unit 21 of the terminal 20. (Step S102). At this time, not only the prize list and the message may be displayed, but also a brief description of the game may be displayed together.

The user uses the input unit 22 of the terminal 20 to
Select one prize from the prize list (step S
103: Y), the advertisement corresponding to the prize selected here is initially displayed on the entire screen of the display unit 21 of the terminal 20 (step S104). When a predetermined time has passed from the initial advertisement display, the advertisement ends (step S105:
Y), the user can open the advertisement area designating unit 2a (step S106: Y) and arbitrarily designate the display area of the advertisement to be subsequently displayed on the terminal 20 when the game can be executed on the terminal 20 ( Step S107).

That is, a predetermined small screen (1/5 of the area of the display unit 21), a medium screen (2/5 of the area of the display unit 21), a large screen (5 of the area of the display unit 21). It is possible to specify an arbitrary advertising area by operating the input unit 22 from the advertising areas defined in 3/3) and 3 stages.

According to the advertising area designated here (step S107: Y), a privilege is given to the user (step S108). In the present embodiment, the larger the advertising area is, the higher the winning probability in the game is automatically set. As a result, the larger the display area of the advertisement, the more privilege can be given, and the degree of exposure of the advertisement can be improved without causing the user to feel uncomfortable.

More specifically, the standard winning probability of the game when the advertisement area is not specified is set to, for example, 1/200, and the advertisement area is set to a small screen (of the area of the display unit 21). If it is specified to 1/5), the winning probability of the game is changed to 1/150, and if the advertising area is specified to the middle screen (2/5 of the area of the display unit 21), , If the winning probability of the game is changed to 1/100 and the advertising area is designated to a large screen (3/5 of the area of the display unit 21), the winning probability of the game is changed to 1/50 Good to do.

In this way, the game program set as the privilege with the predetermined winning probability is downloaded to the terminal 20 (step S109), and the process is ended (END). As described above, in order for the user to play the game, it is a prerequisite that the user sees the initial advertisement regarding the prize based on the selection of the desired prize, and further, the game is displayed continuously on the terminal 20 when the game can be executed on the terminal 20. By arbitrarily designating the display area of the advertisement to be displayed, it is possible to receive the privilege of increasing the winning probability of the game.

However, the access to the advertising area designating unit 2a described above is optional, and the desired advertising area designating unit 2a may be accessed (step S106: N) or accessed (step S106: Y). When the advertisement area is not designated after all (step S107: N), the advertisement is not displayed on the display unit 21 in a game executable state after the initial advertisement is completed. In such a case, the winning probability is not given as the privilege, and the game program with the standard winning probability and no advertisement attached is downloaded to the terminal 20 (step S10).
9), the process ends (END).

Further, a plurality of types of games may be stored in advance in the game storage section 11c of the database 11, and the user may select a desired game from them. As a result, it is possible to meet the detailed needs of the user and further enhance the ability to attract customers. Furthermore, it is interesting to prepare a different game for each prize in the prize list in advance and select the game corresponding to the selected prize.

FIG. 3 shows the processing when the downloaded game program is executed on the terminal 20. First, the game start screen is displayed on the display unit 21 of the terminal 20 (step S201). At this time, the winning probability of the game is also notified to the user's terminal 20 by displaying it in one corner of the start screen. When the user starts the game (step S202: Y), "1" is added to the game execution count (step S203) and the game is executed (step S204).

In the game, symbols are scroll-displayed on the display unit 21 of the terminal 20 like a slot machine. Here, after three symbols are scroll-displayed, they are stopped and displayed one by one in a predetermined order. When all the symbols are stopped and displayed, if all three types of symbols are the same, "winning"
Becomes As a result of the game, including the case where the two symbols are in the same reach state, eventually, if all three symbols are not in the same state, the game will be lost.

When the game ends (step S205:
Y), it is determined whether or not the result of the game is a win (step S206). If the game result is a win (step S
206: Y), the game screen on the display unit 21 is changed to the mail transmission screen. Here, the function of the winning report means allows the terminal 20 to send the winning report e-mail to the server 10.

When sending the winning report e-mail, the prize recipient (winning user) at the terminal 20.
The input of information (for example, information such as address, name, age, occupation, etc.) relating to the above is accepted, and an e-mail of a winning report including such information is transmitted to the server 10 (step S2).
07).

The server 10 which has received the winning report e-mail returns an e-mail relating to the winning confirmation notification proving the winning, and the user terminal 20 receives this (step S208). The e-mail contains the winning number set by the server 10.
Thereafter, the game program is set so that the game cannot be executed again, and the process ends (step S21).
0).

When the result of the game is not a win (step S206; N), it is determined whether or not the number of executions is less than the upper limit number, and when it is less (step S209; N), the process returns to step S202, and again. Make the game executable.
If the number of executions has reached the upper limit, (step S
209; Y), and thereafter, the game program is set so as not to be executed, and the process is terminated (step S21).
0).

By setting the upper limit on the number of games that can be continuously executed on the terminal 20, if the number of executions of the game reaches the upper limit, even if a prize is selected on the display unit 21 of the terminal 20, the game is played. Becomes unexecutable, and prompts the user to log off from the game site 2 and connect again to the game site 2. As a result, existing users can be repeatedly attracted to the game site 2 as repeaters, and the chances of showing the updated latest advertisement can be increased.

FIG. 4 shows a process of receiving a winning report or transmitting a winning confirmation notice by the server 10. The server 10 receives the winning report e-mail from the terminal 20 by the winning report receiving means (step S3).
01), and a winning number is assigned (step S302).

Further, the assigned winning number and the user information regarding the prize providing destination (winner user) included in the received email of the winning report are stored in association with each other (step S303). Further, the winning confirmation certifying means returns an e-mail relating to the winning confirmation notification including the winning number to the source user of the previous winning report e-mail (step S304).

FIG. 5 and FIG. 6 show the processing relating to the actual provision of prizes. When the user who wins the game receives the prize at the store, if the computer 30 of the store connects to the server 10 (step S401), the collation screen is transmitted from the server 10 and the collation screen is displayed on the display unit of the computer 30 of the store. Is displayed (step S
402).

Next, the store clerk asks the user who came to exchange the prize for the winning number and the address name, and inputs the winning number and user information from the input unit of the computer 30 of the store. The information input here is transmitted to the server 10 (step S403). The server 10 side judges whether or not the received information and the information stored in the server 10 side match, and the collation result is sent to the computer 30 and displayed on its screen (step S40).
4).

If both pieces of information match, it is possible to confirm that the person is a genuine winner, so the store actually provides the prize, and then transmits the prize submission information to the server 10 (step S405). On the other hand, if both information does not match,
No prizes will be handed over. By such processing, it is possible to prevent illegal prize acquisition, and the server 1
The 0 side can also confirm whether or not the actual prize is provided.

That is, the server 10, which receives the inquiry of the collation from the computer 30 of the store, collates the winning number and the like and stores the information inputted in the store on the server side as shown in FIG. It is determined whether the information and the information match each other (step S501). Then, the collation result is returned to the computer 30 of the store (step S
502).

If the collation is successful (step S50)
3; Y), the prize submission completion information is received from the computer 30 of the store, and the completion of the delivery of the prize is registered (step S504). If the collation is not successful (step S502; N), the process is terminated without registering the delivery completion (end).

When the game site operating program for realizing the processing operation of the game site operating device is executed by a computer such as the server 10, the program is stored in an auxiliary storage device such as a hard disk device in the computer. Set it in the main memory and execute it.

As described above, the game site management program is stored in a portable recording medium such as a CD-ROM for sale or sale, or stored in a recording device of a computer connected via a network such as the Internet. It can also be transferred to another computer via a network.

Although the embodiments of the present invention have been described above with reference to the drawings, the specific configuration is not limited to these embodiments, and there are changes and additions within the scope not departing from the gist of the present invention. However, it is included in the present invention.

For example, in the above-mentioned embodiment, the advertisement area designating means allows a small screen (1/5 of the area of the display unit 21), a medium screen (2/5 of the area of the display unit 21),
A large screen (3/5 of the area of the display unit 21) and three advertisement areas can be specified, but two or four
You may make it provide the advertisement area which can be specified more than one.

Further, in the above-mentioned embodiment, as the privilege corresponding to the advertising area, the higher the advertising area, the higher the winning probability of the game is set. However, as another privilege, for example, according to the advertising area, The types of prizes that can be selected from the prize list may be different. Specifically, as the advertising area increases, more prizes can be selected, and more expensive prizes can be prepared.

Alternatively, the type of games that can be executed on the terminal 20 may be changed according to the advertisement area, and the larger the advertisement area, the more the games can be selected. If this is the case, it is possible to meet the detailed needs of users and enhance the ability to attract customers.

If the result of the game is a win,
Although the server 10 sends the winning number certifying the winning to the terminal 20 by e-mail, the present invention is not limited to this, and in particular, without downloading the game program,
When the game is played online, the winning number may be simply displayed on the display unit 21 of the terminal 20 by the winning certifying means of the server 10. In such a case, the information regarding the winning numbers and the prize recipients is automatically stored in the storage unit 11 of the server 10 when the result of the game is confirmed as winning.

Further, when a predetermined period such as a campaign period elapses, a special prize lottery is further drawn from the users who are actually provided with prizes based on the winning numbers, and the prize winners are given an airline ticket, for example. Even if it is configured to give a special prize such as, it is interesting and can attract users even more.

[0089]

According to the game site operating apparatus, the program that causes a computer to function as the apparatus, and the game site operating method according to the present invention, an advertisement is displayed on the terminal of the user connected to the game site, and the advertisement is displayed. By making the game executable after a lapse of a predetermined time and providing a prize when the game is won, it is possible to effectively attract a large number of users, and advertisements to the users are made even more effective. I will show you
Advertising efficiency can be improved.

In particular, the user can appropriately specify in advance the display area of the advertisement on the terminal after the game becomes executable. By giving a privilege to the user according to the display area of the advertisement specified here, the larger the display area of the advertisement, the larger the privilege can be given, without causing the user to feel unpleasant. The degree of exposure of advertisements can be improved.

[Brief description of drawings]

FIG. 1 is a block diagram showing a game site operating device according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a process of selecting a prize from a prize list, displaying an advertisement, designating an advertisement area or giving a privilege, and downloading a game program in the game site management apparatus according to the embodiment of the present invention. Is.

FIG. 3 is a flowchart showing processing when a downloaded game program is executed on a terminal in the game site operating device according to the embodiment of the present invention.

FIG. 4 is a flowchart showing a process of receiving a winning report or transmitting a winning confirmation notice by the server in the game site operating apparatus according to the embodiment of the present invention.

FIG. 5 is a flowchart showing an actual prize providing process in the game site operating apparatus according to the embodiment of the present invention.

FIG. 6 is a flowchart showing an update process of information related to actual provision of prizes in the game site management device according to the embodiment of the present invention.

[Explanation of symbols]

1 ... Administration office 2 ... Game site 2a ... Advertising area designation section 10 ... Server 11 ... Database 11a ... Prize information storage unit 11b ... Advertising information storage unit 11c ... Game storage section 11d ... User information storage unit 20 ... Terminal 21 ... Display 22 ... Input section 30 ... Computer

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Claims (18)

[Claims] 1. A game site operating apparatus having a function as a server for providing a game for which a prize can be won to a user through a communication network, displaying a list of the prizes that can be won on a user's terminal, and displaying the prize list. Prize selection receiving means for receiving a selection of a prize desired by the user, related advertisement distribution means for searching an advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal, After a lapse of a predetermined time from the display, a game providing unit that enables the game to be executed on the terminal and a display area of an advertisement to be continuously displayed on the terminal when the game can be executed on the terminal are designated to the user in advance. An advertisement area designating means for making the advertisement area, and a privilege giving means for giving a privilege to the user according to the display area of the designated advertisement. Game publisher apparatus which is characterized in that. 2. The privilege granting means changes the winning probability of a game executable by the game providing means on the terminal according to the display area of the designated advertisement. The game site management device described. 3. The privilege granting means changes the kind of prize that can be selected from the prize list by the prize selection receiving means, depending on the display area of the designated advertisement. The game site management device described in 1. 4. The privilege granting means changes the type of a game that the game providing means can execute on the terminal, according to the display area of the designated advertisement. Game site management device. 5. The game site operating device according to claim 1, 2, 3 or 4, wherein the terminal is a mobile phone. 6. The game providing means sets an upper limit to the number of games that can be continuously executed on the terminal each time the game is executable on the terminal. , 2, 3, 4 or 5 game site management device. 7. The winning proof means for notifying the winning user of a winning identifier certifying the winning, when the result of the game executed on the terminal is winning. , 2, 3, 4, 5 or 6 game site operating device. 8. The winning report means for transmitting a winning report including the winner identification information for identifying the winner when the game is won, to the server. The game site management device described in 2, 3, 4, 5 or 6. 9. The winning report receiving means for receiving the winning report transmitted from the user, and the winning confirmation including the winning identifier certifying the winning notification to the source user of the winning report received by the winning report receiving means. The game site operating device according to claim 8, further comprising a winning confirmation certifying means for transmitting a notification. 10. The game site operating device according to claim 7, wherein the winning identifier and the winner identification information for identifying the winner are stored in the server side. 11. A computer of a store that can provide the prize connects to the server and refers to the winning identifier and the winning person identification information stored on the server side,
11. The game site management device according to claim 10, wherein prize-provided information related to prize provision is transmitted to the server. 12. Claims 1, 2, 3, 4, 5, 6, 7,
A game site operating program, characterized by causing a computer to function as the game site operating device according to 8, 9, 10 or 11. 13. A game site operating method for providing a user with a game for which a prize can be won through a communication network, wherein a list of the prizes that can be won is displayed on the user's terminal, and the prize selected by the user from the list of prizes. The step of accepting the selection of the advertisement, the step of retrieving an advertisement related to the selected product from the advertisement information and displaying the advertisement on the terminal, and a predetermined time after the advertisement is displayed, the game is executed on the terminal. The step of enabling the user to specify in advance the display area of the advertisement to be continuously displayed on the terminal when the game can be executed on the terminal, according to the specified display area of the advertisement. A game site operating method, wherein the server has a step of granting a privilege to the user. 14. The method of operating a game site according to claim 13, wherein the winning probability of the game that can be executed on the terminal is changed according to the display area of the designated advertisement. 15. The method of operating a game site according to claim 13, wherein the types of prizes that can be selected from the prize list are changed according to the display area of the designated advertisement. 16. The method of operating a game site according to claim 13, wherein the type of game that can be executed on the terminal is changed according to the display area of the designated advertisement. 17. The server further has a step of notifying the winning user of a winning identifier that proves the winning when the result of the game executed on the terminal is winning. Claims 13, 14, 1
The game site management method described in 5 or 16. 18. When the user wins the game, a step of transmitting a winning report including winner identification information for identifying a winner to the server, the server sending the winning report from the user. 14. The method according to claim 13, further comprising: a step of receiving a report, and a step of causing the server to send a winning confirmation notification including a winning identifier certifying the winning, to a user who transmitted the winning report. The game site management method described in 14, 15, or 16.