CN107025568A - Mobile commerce platform equipment and its operation method - Google Patents

Mobile commerce platform equipment and its operation method Download PDF

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Publication number
CN107025568A
CN107025568A CN201610976324.8A CN201610976324A CN107025568A CN 107025568 A CN107025568 A CN 107025568A CN 201610976324 A CN201610976324 A CN 201610976324A CN 107025568 A CN107025568 A CN 107025568A
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product
observer
net purchase
network
broadcasted content
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郑镇赫
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Individual
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a kind of mobile commerce platform equipment and its operation method, the mobile commerce platform equipment and its operation method can be in online spending indirect advertising products or sponsoring products shown in broadcasted content.Mobile commerce platform equipment can include：Broadcasted content provides server, and there is provided broadcasted content, indirect advertising product/sponsoring products identification information and advertising message；Observer terminal, receive and play the broadcasted content, so that observer selects indirect advertising product/sponsoring products and is added to Network Shopcart, from the shopping cart Registering product catalogue and the network address of net purchase website sales server in net purchase website intermediary server reception shopping cart, net purchase website sales server is accessed；Net purchase website intermediary server；And wired/wireless communication network.The present invention passes through including for guiding the net purchase website intermediary server of observer to make the easily accessible net purchase website of observer to net purchase website, to lift purchase proximity, increasing the volume of product sales.

Description

Mobile commerce platform equipment and its operation method
Technical field
The present invention relates to a kind of mobile commerce platform equipment and its operation method, the mobile commerce platform equipment and its operation Method can be in online spending indirect advertising product or sponsoring products shown in broadcasted content.
Background technology
Mobile phone advertisement industry passes on various forms of advertisements by mobile phone, although history is not long, also market progressively expands, its Value receives the accreditation of people.The object of mobile phone advertisement is that database is correct and unduplicated indivedual observers, mobile phone advertisement The target marketing in view of area and situation can be deployed on the contrary with existing media, therefore be considered as being possible to quick hair from now on The media of exhibition.
Also, mobile phone can differently lead to the existing media of computer or TV such as fixed with mobile receiver's expansion News, therefore with ambulant great advantage, moreover, can independently be communicated with place or situation with receiver, so that It is on the move also to participate in activity or see the mobile phone advertisement for notifying new brand.
It can be seen that, the mobile phone advertisement so seen can turn into the media for being best suitable for One-to-one marketing.Especially, in view of enterprise Marketing activity has the trend for being changed into One-to-one marketing, and can easily predict mobile phone advertisement will turn into weight in marketing activity from now on The instrument wanted.
At present, the advertisement marketing method of above-mentioned utilization mobile phone is by the way that reward voucher or mileage points, preferential service etc. are made Word or icon unilaterally convey to client terminal, guide sales field to access determining the position of client based on customer database Or use this method in the case of purchase more.
However, despite the advertising results of above-mentioned utilization mobile phone, but there is also various problems.That is, existing mobile phone advertisement battalion Pin service can easily adjust target (Targeting) condition/transmission time/transmission times etc., but the hand being currently serving The agent of machine advertisement extracts out for the member of mobile operator to be adapted to target customer's database of advertiser to send mobile phone Reward voucher or the SMS for sending the contents such as guiding sales field access, therefore, because not obtaining the mobile communication of client's accreditation The refuse messages that the one-side personal information of company is used and sent make receiver feel dislike, moreover, client is not usually true Recognize advertisement and just delete short message, so that the problem of advertisement is exposed can not smoothly be realized.
Also, in the case of existing mobile phone advertisement, from the perspective of advertiser, it is difficult to ensure and manage desired reception The client of particular advertisement.That is, the client of the short message transmitted by receiving does not calculate to be agreed to connect by my personal carried terminal By the advertisement as refuse messages, therefore, it is difficult to correctly ensure and manage to see the client of advertisement.
In addition, usually carrying out product placement (PPL in the case where playing serial；Product Placement). PPL advertisements are to insert product in the serial content of TV pictures to be shown, in the way of the indirect advertising for realizing product. Many people watch broadcasting serial by mobile phone terminal on the move recently, but now product is only exposed to receipts by PPL advertisements Depending on person, therefore, in the urgent need to making people directly to buy the means of product in serial is watched.
【Prior art literature】
【Patent document】
(patent document 1) Korean Patent Laid the 10-2009-0001754th
The content of the invention
The technical task of the present invention is, to observer provide sale by the indirect advertising product of broadcasted content advertisement or The net purchase website of sponsoring products.Moreover, the technical task of the present invention is also resided in, watched in view of observer is downloaded by mobile phone or PC The situation of serial is relatively more, observer is easily bought product.
Mobile commerce platform equipment according to the embodiment of the present invention can include：Broadcasted content provides server, carries For broadcasted content, indirect advertising product/sponsoring products identification information and advertising message, the indirect advertising product/sponsoring products Identification information can recognize the indirect advertising product/sponsoring products occurred in the broadcasting of the broadcasted content, the advertisement letter Breath includes net purchase website intermediary of the intermediary to the access of the net purchase website sales server of sale indirect advertising product/sponsoring products The network address of server；Observer terminal, receives and plays the broadcasted content, when observer selection is in the broadcasting of broadcasted content During shown indirect advertising product/sponsoring products, by net purchase website intermediary server send it is selected indirectly Advertised product/sponsoring products identification information asks to add the Network Shopcart of observer, when observer request confirms online purchase During thing car, stop playing broadcasted content, received from net purchase website intermediary server in adding the Network Shopcart of observer Shopping cart Registering product catalogue and show, from net purchase website intermediary server receive in the shopping cart Registering product The network address for the net purchase website sales server that product selected in catalogue is sold, so as to net purchase website sales server Access；Net purchase website intermediary server, when receiving indirect advertising product/sponsoring products identification information simultaneously from the observer terminal When receiving addition Network Shopcart request, the addition of the shopping cart Registering product catalogue of observer is assigned to indirect advertising product/ Indirect advertising product/sponsoring products of sponsoring products identification information, when the observer terminal request confirms Network Shopcart, The shopping cart Registering product catalogue for the Network Shopcart for being registered in observer is sent to the observer terminal, and it is whole to observer End sends the net purchase website sales service sold to the product that observer is selected in the shopping cart Registering product catalogue The network address of device；And have cordless communication network, provide server, observer terminal and net purchase website intermediary clothes in the broadcasted content It is engaged in providing wire communication or radio communication between device.
When observer selects the image of shown indirect advertising product/sponsoring products in the broadcasting of broadcasted content, The observer terminal can be produced by sending selected indirect advertising product/patronage to net purchase website intermediary server Product identification information come ask add observer Network Shopcart.
The advertising message can include indirect advertising product/sponsoring products icon and indirect advertising product/sponsoring products Synchronization information, the indirect advertising product/sponsoring products icon is indirect wide for what is occurred in the broadcasting of the broadcasted content The icon image of product/sponsoring products is accused, the indirect advertising product/sponsoring products synchronization information can be synchronized in broadcast Hold and indirect advertising product/sponsoring products, also, the observer terminal can receive the broadcasted content and using between described Advertised product/sponsoring products synchronization information is connect to come in broadcasted content is played while showing indirect advertising product/sponsoring products Icon, when observer selects indirect advertising product/sponsoring products icon shown in the broadcasting of broadcasted content, Ke Yitong Cross to net purchase website intermediary server and send the identification information of selected indirect advertising product/sponsoring products icon to ask Seek the Network Shopcart for adding observer.
The broadcasted content, which provides server, to be included：Broadcast content information database, stores broadcasted content；Advertisement is believed Database is ceased, being distributed according to each broadcasted content includes the indirect advertising production as occurring in the broadcasting of the broadcasted content The indirect advertising product/sponsoring products icon, can recognize the indirect advertising product/of the icon image of product/sponsoring products is praised The indirect advertising product/sponsoring products identification information, can synchronize broadcasted content and indirect advertising product/of midwifery product icon is praised Indirect advertising product/sponsoring products synchronization information of midwifery product icon and including intermediary to sale indirect advertising product/patronage The advertising message of the advertising message of the network address of the net purchase website intermediary server of the access of the net purchase website sales server of product And store；And broadcasted content transmitting element, broadcasted content is sent to the observer terminal, when sending broadcasted content, simultaneously Send the advertising message for being assigned to transmitted broadcasted content.
Indirect advertising product/sponsoring products the identification information can be that can recognize indirect advertising product/sponsoring products Unique numbering of icon, the indirect advertising product/sponsoring products synchronization information can be to show in broadcasted content broadcasting Make indirect advertising product/sponsoring products icon in the time for showing indirect advertising product/sponsoring products while the temporal information shown.
Sale net purchase website sales server can include：Execution unit is logged in, is stored with according to each observer Log-on message, to perform the login authentication of observer；Product information database, knows according to each indirect advertising product/sponsoring products Other information distribution includes product photo, production marketing price, the product of the network address of the net purchase website sales server of sale product Information is simultaneously stored；Network Shopcart database, is stored with shopping cart Registering product catalogue according to each observer；Network Shopcart is more New unit, adds when receiving indirect advertising product/sponsoring products identification information from the observer terminal for terminating login authentication and receiving When entering Network Shopcart request, indirect advertising product/sponsoring products knowledge is assigned to by being extracted out from the product information database The product information of other information is added to the shopping cart Registering product catalogue of observer, so as to update the shopping online car data Storehouse；Network Shopcart confirmation request processing unit, when the observer terminal request confirms Network Shopcart, from described online Shopping cart updating block extracts the shopping cart Registering product catalogue for the Network Shopcart for being registered in observer out and is sent to the receipts Depending on person's terminal；And net purchase website intermediary processing unit, when observer selects product in the shopping cart Registering product catalogue, The network address for the net purchase website sales server sold to selected product is sent to observer terminal.
Sale net purchase website sales server can include comprehensive popularity ranking catalogue and provide unit, the comprehensive people Gas ranking catalogue provide unit from being broadcasted including serial, entertainment broadcast, the whole broadcasted content of music broadcast extracted out by member The observer for being registered in net purchase website intermediary server selects and adds the product information of Network Shopcart, to produce according to by receiving Synthesis popularity ranking catalogue that the order of the product information of Network Shopcart shows at most is added depending on person and is supplied to observer whole End.
Sale net purchase website sales server can include providing unit, institute according to the popularity ranking catalogue of each content State and provide unit according to the extraction of each broadcasted content by according to each broadcasted content member registration according to the popularity ranking catalogue of each content Selected in the observer of net purchase website intermediary server and add the product information of Network Shopcart, produced according to each broadcasted content The popularity ranking catalogue according to each content that order according to the product information that Network Shopcart is at most added by observer is shown And it is supplied to observer terminal.
Sale net purchase website sales server can include being carried according to the background place popularity ranking catalogue of each content For unit, the background place popularity ranking catalogue according to each content provides the background place that unit occurs in broadcasted content In, make to carry out the ambient field according to each content in the observer of net purchase website intermediary server according to each broadcasted content member registration The online popularity vote on ground, produce according to popularity ranking show according to the background place popularity ranking catalogue of each content and provide Give observer terminal.
Also, the operation method of the mobile commerce platform of the present invention can include：Broadcasted content provides server to rating Person's terminal provides broadcasted content, can recognize the indirect advertising product/sponsoring products occurred in the broadcasting of the broadcasted content Indirect advertising product/sponsoring products identification information and including intermediary to sell indirect advertising product/sponsoring products net purchase net Stand sales server access net purchase website intermediary server network address advertising message process；The observer terminal connects Receive and play broadcasted content, when observer selects shown indirect advertising product/sponsoring products in the broadcasting of broadcasted content When, asked by sending selected indirect advertising product/sponsoring products identification information to net purchase website intermediary server Seek the process for the Network Shopcart for adding observer；Know when receiving indirect advertising product/sponsoring products from the observer terminal Other information and receive addition Network Shopcart request when, net purchase website intermediary server will be assigned to indirect advertising product/ Indirect advertising product/sponsoring products of sponsoring products identification information are added to the mistake of the shopping cart Registering product catalogue of observer Journey；When observer request confirms Network Shopcart, the observer terminal stops playing broadcasted content, and to the net purchase net Intermediary server of standing request sends the process of the shopping cart Registering product catalogue in the Network Shopcart for adding observer；Work as rating When person's terminal request confirms Network Shopcart, net purchase website intermediary server sends to the observer terminal and is registered in receipts Depending on the process of the shopping cart Registering product catalogue of the Network Shopcart of person；The observer terminal is shown from the net purchase website The Network Shopcart for the shopping cart Registering product catalogue that Jie's server is received shows process；The observer terminal is to net purchase website Sales server sends the process for the product that observer is selected in the shopping cart Registering product catalogue；The net purchase website pin Sell server and the net purchase website sales server sold to the product selected by observer is sent to the observer terminal Network address process；And the observer terminal accesses to receive simultaneously by the network address of the net purchase website sales server to reception Show that the product information of product information shows process.
After the product information display process, the observer terminal and net purchase website sale clothes can be included Business device carries out the process of purchase clearing.
After the Network Shopcart display process, it can include：When observer terminal request provides comprehensive popularity row During name catalogue, net purchase website intermediary server including serial from broadcasting, entertainment broadcast, in the whole broadcast of music broadcast Appearance extraction selects and added the product information of Network Shopcart in the observer of net purchase website intermediary server by member registration Process；And net purchase website intermediary server is produced according to the suitable of the product information that Network Shopcart is at most added by observer Synthesis popularity ranking catalogue that sequence is shown and the process for being supplied to observer terminal.
After the Network Shopcart display process, it can include：When observer terminal request is provided according to each content Popularity ranking catalogue when, net purchase website intermediary serverExtracted out according to each broadcasted content by according to each broadcasted content meeting Member be registered in net purchase website intermediary server observer select and add Network Shopcart product information process；
And net purchase website intermediary server is produced according at most adding online purchase by observer according to each broadcasted content The order of the product information of thing car show according to the popularity ranking catalogue of each content and be supplied to the process of observer terminal.
After the Network Shopcart display process, it can include：Net purchase website intermediary server is in broadcast Carry out the observer according to each broadcasted content member registration in net purchase website intermediary server in the background place occurred in appearance According to the process of the online popularity vote in the background place of each content；And when observer terminal request provides the back of the body according to each content During the popularity ranking catalogue of scape place, net purchase website intermediary server produce according to popularity ranking show according to each content Background place popularity ranking catalogue and the process for being supplied to observer terminal.
According to the embodiment of the present invention, easily to the indirect advertising product that occur in broadcasted content of sale or it can praise The net purchase website guiding observer of midwifery product, so as to increase the volume of product sales.Also, by including for drawing to net purchase website Lead the net purchase website intermediary server of observer to make the easily accessible net purchase website of observer, to lift purchase proximity.
Brief description of the drawings
Fig. 1 is the structure chart of the mobile commerce platform equipment according to embodiments of the invention.
Fig. 2 is to show for realizing the attached of the flow direction of the cooperative relationship of mobile commerce platform according to an embodiment of the invention Figure.
Fig. 3 is provides the structured flowchart of server according to the broadcasted content of embodiments of the invention.
Fig. 4 is to show to select indirect advertising in broadcasted content picture of the embodiments in accordance with the present invention observer in broadcasting The accompanying drawing of the state of product/sponsoring products.
Fig. 5 is the shape for showing to show Network Shopcart in broadcasted content picture of the embodiments in accordance with the present invention in broadcasting The accompanying drawing of state.
Fig. 6 is to show that embodiments in accordance with the present invention set the accompanying drawing of the state of net purchase website intermediary application.
Fig. 7 is to show that embodiments in accordance with the present invention show the accompanying drawing of the state of shopping cart Registering product catalogue.
Fig. 8 is to show that embodiments in accordance with the present invention show net purchase website after accessing net purchase website sales server The accompanying drawing of state.
Fig. 9 is the structured flowchart of the net purchase website intermediary server according to embodiments of the invention.
Figure 10 is the accompanying drawing for showing to integrate the example of popularity ranking catalogue according to an embodiment of the invention.
Figure 11 is to show according to an embodiment of the invention according to the accompanying drawing of the example of the popularity ranking catalogue of each content.
Figure 12 is to show according to an embodiment of the invention according to the example of the background place popularity ranking catalogue of each content Accompanying drawing.
Figure 13 is the flow chart for showing the running of mobile commerce platform according to an embodiment of the invention.
Figure 14 is shows that embodiments in accordance with the present invention provide the flow chart of the process of popularity ranking.
Symbol description
100:There is cordless communication network
200:Observer terminal
300:Broadcasted content provides server
400:Net purchase website intermediary server
500:Net purchase website sales server
Embodiment
Hereinafter, advantages and features of the invention and realize that their method can be described in detail by referring to accompanying drawing and below Embodiment come give clearly.But, can be by mutually different each the invention is not limited in the embodiment recorded below Plant form to be achieved, the present embodiment is only used for enabling scope of the invention to have been fully disclosed, for the technical field of the invention The personnel with general knowledge can understand the category of invention completely, the scope of the present invention passes through claims of the present invention Determined.Also, when present invention is described, the specific descriptions to known technology related to the present invention are believed to In the case of making the purport of the present invention unclear, its detailed description is omitted.
Fig. 1 is the structure chart of the mobile commerce platform equipment according to embodiments of the invention, and Fig. 2 is to show to be used to realize root According to the accompanying drawing of the flow direction of the cooperative relationship of the mobile commerce platform of embodiments of the invention, Fig. 3 is according to embodiments of the invention Broadcasted content provide server structured flowchart, Fig. 4 is to show that embodiments in accordance with the present invention observer is wide in broadcasting The accompanying drawing for the state that indirect advertising product/sponsoring products are selected in contents screen is broadcast, Fig. 5 is to show embodiments in accordance with the present invention The accompanying drawing of the state of Network Shopcart is shown in broadcasted content picture in broadcasting, Fig. 6 is to show the implementation according to the present invention Example sets the accompanying drawing of the state of net purchase website intermediary application, and Fig. 7 is to show that embodiments in accordance with the present invention show shopping cart The accompanying drawing of the state of Registering product catalogue, Fig. 8 is to show that embodiments in accordance with the present invention are accessed net purchase website sales server The accompanying drawing of the state of net purchase website is shown afterwards.
As shown in figure 1, the mobile commerce platform equipment of the present invention can include cordless communication network 100, broadcasted content Server 300, observer terminal 200 and net purchase website intermediary server 400 are provided.
There is cordless communication network 100 to provide server 300, observer terminal 200 and net purchase website intermediary in broadcasted content Wire communication or radio communication are provided between server 400.That is, server 300 and observer terminal 200 are provided in broadcasted content Between wire communication or radio communication are provided, provide wired between net purchase website intermediary server 400 and observer terminal 200 Communication or radio communication.If above-mentioned have cordless communication network 100 to be embodied as cordless communication network, it is possible to by using by base Stand (BTS), wireless mobile communication network that mobile switching centre (MSC) and attaching position register (HLR) are constituted carries out data Communication.As reference, mobile radio communication is except base station (BTS), mobile switching centre (MSC) and attaching position register (HLR) Outside may also include and can realize such as access gateway, packet data serving node (PDSN) component of transmitting/receiving wireless grouped data. Also, if cordless communication network 100 is embodied as wire net, there is cordless communication network 100 just to can be implemented as network Communication network, and data communication can be realized according to such as procotol such as transmission control protocol/Internet protocol (TCP/IP).
Broadcasted content is provided between server 300 provides broadcasted content, can recognize and occur in the broadcasting of broadcasted content Connect indirect advertising product/sponsoring products identification information of advertised product/sponsoring products, broadcasted content can be synchronized and indirectly wide Accuse indirect advertising product/sponsoring products synchronization information of product/sponsoring products, be used as what is occurred in the broadcasting of broadcasted content Indirect advertising product/sponsoring products icon 20 of the icon image of indirect advertising product/sponsoring products and including intermediary to sale The net of the net purchase website intermediary server 400 of the access of the net purchase website sales server 500 of indirect advertising product/sponsoring products The advertising message of location.
Indirect advertising product is also known as product placement (PPL；Product Placement) product is by background Insert product or performer and lift the modes such as trade mark product as indirect advertising object in the broadcasted contents such as serial secretly.Examine The problem of considering Excessive commercialization, indirect advertising has the display size of such as trade mark displaying specific products no more than whole picture 1/the 4 of face, or open-assembly time is no more than related 5/100ths grades regulation for playing Pgmtime.Moreover, indirect advertising without Method directly influences program content playing or composition, also not directly refers to that product carrys out suggestion purchase and utilized.
Also, sponsoring products, which refer to use, does not pay advertising expenditure and the only advertised product of the form of exposing product.Relatively In the sponsoring products, the difference of indirect advertising product be to pay advertising expenditure and using the exposure of commodity sign etc. before Carry.Therefore, below in explanation, indirect advertising product/sponsoring products be included in broadcasted content it is shown indirect wide Accuse the concept of product or sponsoring products.
As shown in figure 3, broadcasted content, which provides server 300, can include broadcast content information database 310, broadcasted content Transmitting element 320 and advertisement information DB 330.
Broadcast content information database 310 is the database of broadcasted content of being stored with.Below, the broadcast illustrated in explanation Content can be described as including the concept of such as all broadcasted contents that serial, music, amusement, physical culture, documentary film can be played.
The distribution of each broadcasted content includes occurring as in the broadcasting of broadcasted content according to advertisement information DB 330 Indirect advertising product/sponsoring products icon image indirect advertising product/sponsoring products icon 20, can recognize it is indirectly wide Accuse indirect advertising product/sponsoring products identification information of product/sponsoring products icon 20, broadcasted content can be synchronized and indirect Indirect advertising product/sponsoring products synchronization information of advertised product/sponsoring products icon 20 and including intermediary to sell it is indirect The network address of the net purchase website intermediary server 400 of the access of the net purchase website sales server 500 of advertised product/sponsoring products The advertising message of advertising message and the database stored.
Here, the indirect wide of indirect advertising product/sponsoring products appeared in the broadcasting of broadcasted content can be recognized Product/sponsoring products identification information is accused to recognize unique numbering of indirect advertising product/sponsoring products.If for example, The A clothes that actress wears in the broadcasting of broadcasted content are indirect advertising product/sponsoring products, in net purchase website intermediary server 400 can recognize production code member of A clothes etc., and uniquely numbering just can be equivalent to identification information.
Indirect advertising product/sponsoring products icon 20 for appeared in the broadcasting of broadcasted content indirect advertising product/ The icon image of sponsoring products.If for example, as shown in figure 4, the A clothes that performer wears are indirect advertising product/sponsoring products, A The icon image of clothes just can be equivalent to indirect advertising product/sponsoring products icon 20.
Indirect advertising product/sponsoring products synchronization information is that can synchronize broadcasted content and indirect advertising product/is praised The information of midwifery product, i.e. be to be shown in broadcasted content broadcasting in the time of indirect advertising product/sponsoring products, makes indirectly wide Accuse the synchronization information that product/sponsoring products icon 20 is shown simultaneously.If for example, made in the broadcasting of serial broadcasted content Occur 10~11 minutes for the A clothes of indirect advertising product, synchronization information makes the icon of A clothes be shown in 10~11 points of picture Clock.
The network address of net purchase website intermediary server 400 is can be stored in observer to offer to watch in broadcasted content The net purchase website intermediary server 400 for wanting the Network Shopcart of the information of indirect advertising product/sponsoring products of purchase is accessed The network address according to IP4, IP6 agreement etc..
Broadcasted content transmitting element 320 is supported to send the communication protocol of broadcasted content to observer terminal 200.It can be with Various modes are such as transmitted as a stream by having cordless communication network 100 to the transmission broadcasted content of observer terminal 200.Broadcasted content Transmitting element 320 sends the advertising message for being assigned to transmitted broadcasted content when sending broadcasted content simultaneously.
Observer terminal 200 is to watch the terminal that the observer of broadcasted content is used.Although in the accompanying drawings with smart mobile phone Exemplified by illustrate, but in addition to smart mobile phone, desktop computer, tablet personal computer, touch screen tablet personal computer, notes can be used This computer, terminal for digital broadcasting, personal digital assistant (PDA), portable media player (PMP) and navigator etc..When So, applicable terminal of the invention is not limited to the above-mentioned type, can include the institute that can be communicated with broadcast content server There is terminal.
Here, as reference, smart mobile phone refers to add such as internet communication and information search computer branch to mobile phone The intelligent terminal of function is held, the application program needed for observer can be installed to this.Can be installed according to the requirement of observer, Add or delete various application programs.Therefore, as shown in fig. 6, observer terminal 200 can be under Google market or Apple store The application program (hereinafter referred to as " net purchase intermediary application ") installed net purchase website intermediary server 400 and provided is provided, thus, Perform after net purchase intermediary application, observer can be added in net purchase website in selection product in watching broadcasting and by product The Network Shopcart that Jie's server 400 is provided.
Also, observer terminal 200 includes the display unit (not shown) for playing broadcasted content, above-mentioned display unit It can be implemented as touch panel.Touch panel provides the touch-screen picture that can perform input and display simultaneously and is arranged on receipts Before person's terminal 200, to show the picture of broadcasted content.If display unit is embodied as above-mentioned touch panel, as The keyboard layout keyboard of input block is just graphically overlapping to be shown in work picture.The position of keyboard layout input window and thoroughly Bright degree can be adjusted by observer.Furthermore, it is possible to select indirect advertising production on picture by using finger or felt pen Product/sponsoring products.
Observer terminal 200 provides the reception broadcasted content of server 300 from broadcasted content and plays the broadcasted content.And And, as shown in figure 4, when observer selects indirect advertising product/sponsoring products shown in the broadcasting of broadcasted content, receiving Known depending on person's terminal 200 by sending selected indirect advertising product/sponsoring products to net purchase website intermediary server 400 Other information come ask add observer Network Shopcart.
Also, as shown in figure 5, when observer touches shopping cart icon 30 to ask to confirm Network Shopcart, observer Terminal 200 stops playing broadcasted content and from the reception of net purchase website intermediary server 400 adds the Network Shopcart of observer Shopping cart Registering product catalogue come shown as shown in Figure 7.When observer request confirms Network Shopcart, if net purchase Website intermediary application does not reside at observer terminal 200, as shown in fig. 6, by net purchase website intermediary application Installation screen, which is guided, causes guiding net purchase website intermediary application to be arranged on observer terminal 200, so as to perform net purchase website Intermediary application simultaneously receives Registering product catalogue to be shown as shown in Figure 7.
Also, observer terminal 200 is received from net purchase website intermediary server 400 and produced to being registered in the shopping cart The network address for the net purchase website sales server 500 that product selected in items record is sold, so as to be sold to net purchase website Server 500 is accessed, to show net purchase website as shown in Figure 8.
In addition, in observer terminal 200, observer selection indirect advertising production shown in the broadcasting of broadcasted content The mode of product/sponsoring products is divided into the following two kinds.
As for a kind of mode, as shown in figure 4, indirect wide shown by being directly selected when observer in broadcasted content broadcasting When accusing the image 10 of product/sponsoring products, observer terminal 200 to net purchase website intermediary server 400 by sending selected Indirect advertising product/sponsoring products identification information come ask add observer Network Shopcart.For example, when observer is being touched Touch on screen picture when touching the image for the A clothes that the performer occurred in broadcasted content wears, can be by net purchase website intermediary Server 400 sends selected indirect advertising product/sponsoring products identification information to ask the shopping online of addition observer Car.
As reference, each picture frame of broadcasted content can be implemented such that according to each pixel while the picture photo that is stored with Element and for indicating whether the advertisement expression value for indirect advertising product/sponsoring products.For example, can be implemented such that picture frame Header in be stored in the advertisement expression value of each pixel in picture frame.Therefore, as shown in figure 4, the wink touched in observer Between picture frame in the advertisement expression value of each pixel in the clothes region worn of performer to be set to expression be indirect advertising production ' the 1 ' of product/sponsoring products, and other in the picture frame for the moment that observer is touched in addition to the clothes region that performer wears The advertisement expression value of each pixel in region is set to represent not be indirect advertising product/sponsoring products ' 0 '.Therefore, such as Shown in Fig. 4, when the pixel in the region shown by the clothes of performer in the picture frame in the moment that observer is touched is touched, lead to Cross and determine that the advertisement expression value of related pixel realizes the touches of indirect advertising product/sponsoring products can determine, in contrast, When other regions are touched, it may be determined that be not carried out the touch of indirect advertising product/sponsoring products.
As for another way, as shown in figure 4, observer terminal 200 can receive the broadcasted content and described in Indirect advertising product/sponsoring products synchronization information comes in broadcasted content is played while showing indirect advertising product/patronage production Product icon 20, when observer selects indirect advertising product/sponsoring products icon 20 shown in the broadcasting of broadcasted content, By the identification that selected indirect advertising product/sponsoring products icon 20 is sent to net purchase website intermediary server 400 Information come ask add observer Network Shopcart.
As reference, at least one above-mentioned indirect advertising can be shown on the various regions of the display picture of broadcasted content Product/sponsoring products icon 20.For example, above-mentioned indirect advertising product/sponsoring products icon 20 may be displayed on broadcasted content At least one region in upper end areas, lower end area and the both sides of the edge of display picture.
Fig. 9 is the structured flowchart of the net purchase website intermediary server according to embodiments of the invention, and Figure 10 is to show basis The accompanying drawing of the example of the synthesis popularity ranking catalogue of embodiments of the invention, Figure 11 is to show root according to an embodiment of the invention According to the accompanying drawing of the example of the popularity ranking catalogue of each content, Figure 12 is to show according to an embodiment of the invention according to each content The accompanying drawing of the example of background place popularity ranking catalogue.
Added on the net when receiving indirect advertising product/sponsoring products identification information from the observer terminal 200 and receiving When shopping cart is asked, shopping cart Registering product catalogue addition of the net purchase website intermediary server 400 to observer is assigned to indirectly Indirect advertising product/sponsoring products of advertised product/sponsoring products identification information.Also, when the observer terminal 200 is asked When confirming Network Shopcart, net purchase website intermediary server 400 sends the net for being registered in observer to the observer terminal 200 The shopping cart Registering product catalogue of upper shopping cart, and sent to observer terminal 200 to observer in shopping cart registration production The network address for the net purchase website sales server 500 that the product selected in items record is sold.Therefore, net purchase website intermediary sevices Device 400 hardware aspect have with common webserver identical constitute, software aspects then include by C, C++, The program module of various functions is realized and performed to the various forms of language such as Jaba, Visual Basic, Visual C.
As shown in figure 9, net purchase website intermediary server 400 can include logging in execution unit 410, product information database 420th, Network Shopcart database 430, Network Shopcart updating block 440, Network Shopcart confirmation request processing unit 450 and Net purchase website intermediary processing unit 460.Carried in addition, net purchase website intermediary server 400 may also include comprehensive popularity ranking catalogue Unit 480 and the background place popularity ranking mesh according to each content are provided for unit 470, according to the popularity ranking catalogue of each content Record provides unit 490.
The log-on message that execution unit 410 is stored with according to each observer is logged in, to perform the login authentication of observer.Step on Record information can use the various log-on messages as known to user name, password, pattern-information, iris information and finger print information etc..
Product information database 420 is to include product according to each indirect advertising product/sponsoring products identification information distribution to shine Piece, production marketing price, the product information of the network address of the net purchase website sales server 500 of sale product and the data stored Storehouse.
Network Shopcart database 430 is the database of shopping cart Registering product catalogue of being stored with according to each observer.Purchase Thing car Registering product catalogue includes observer and selects the product photo of (desired purchase) and the product for being registered to shopping cart, product The network address of the net purchase website sales server 500 of selling price and sale product.
As reference, product information database 420 and Network Shopcart database 430 can be hard disk drive, solid-state It is driver, flash memory, CF cards (Compact Flash Card), SD card (Secure Digital Card), smart media card, many The module of the energy input/output information such as media card or memory stick, can possess in the inside of device, can also possess single Device.
When receiving indirect advertising product/sponsoring products identification information from the observer terminal 200 for terminating login authentication and receive To when adding Network Shopcart request, Network Shopcart updating block 440 is extracted out from product information database 420 and is assigned to indirectly The product information of advertised product/sponsoring products identification information and the shopping cart Registering product catalogue for being added to observer, to update Network Shopcart database 430.For example, when the Network Shopcart of the first observer registers with the first product and the second product, If the 3rd product is additionally added shopping cart by the first observer in broadcasted content is watched, the 3rd product is just also added to the first receipts Depending on the shopping cart Registering product catalogue of person, to update Network Shopcart database 430.
When the request of observer terminal 200 confirms Network Shopcart, Network Shopcart confirmation request processing unit 450 is from net Upper shopping cart updating block 440 extracts the shopping cart Registering product catalogue for the Network Shopcart for being registered in observer out and is sent to receipts Depending on person's terminal 200.For example, as shown in figure 5, when the first observer touches shopping cart icon 30 on broadcasted content picture, Shopping cart updating block 440 extracts the net for being registered in the first observer out to Network Shopcart confirmation request processing unit 450 from network The shopping cart Registering product catalogue of upper shopping cart and the observer terminal 200 for being sent to the first observer.Therefore, observer terminal The shopping cart Registering product catalogue in the Network Shopcart for being incorporated in itself can be shown as shown in Figure 7.
When observer selects any one product in shopping cart Registering product catalogue, net purchase website intermediary processing unit 460 send the network address for the net purchase website sales server 500 sold to selected product to observer terminal 200.Cause This, as shown in figure 8, the net purchase website sale clothes that observer terminal 200 can be sold by accessing to selected product Device 500 is engaged in confirm the details of Related product and buy product.
Comprehensive popularity ranking catalogue provide unit 470 from being broadcasted including serial, entertainment broadcast, music broadcast it is whole wide Broadcast content and extract the production for being selected and being added in Network Shopcart in the observer of net purchase website intermediary server 400 by member registration out Product information, and produce the synthesis popularity ranking shown according to the order for the product information that Network Shopcart is at most added by observer Catalogue is supplied to observer terminal 200.So as to which as shown in Figure 10, observer terminal 200 can show comprehensive popularity ranking mesh Record so that observer results in the information of popular product in whole broadcasted content.
Unit 480 is provided according to the popularity ranking catalogue of each content to be extracted out by according to each broadcasted content according to each broadcasted content The product information that member registration is selected and added in Network Shopcart in the observer of net purchase website intermediary server 400, and root According to each broadcasted content produce according to the order for the product information that Network Shopcart is at most added by observer show according to each interior The popularity ranking catalogue of appearance is supplied to observer terminal 200.Therefore, as shown in figure 11, observer terminal 200 can show comprehensive Close popularity ranking catalogue so that observer results in the information according to the popular product of each broadcasted content.
The background place that unit 490 occurs in broadcasted content is provided according to the background place popularity ranking catalogue of each content In the observer according to each broadcasted content member registration in net purchase website intermediary server 400 is carried out according to the background of each content The online popularity vote in place, so as to produce the background place popularity ranking catalogue according to each content shown according to popularity ranking To be supplied to observer terminal 200.Therefore, as shown in figure 12, observer terminal 200 can show the ambient field according to each content Ground popularity ranking catalogue so that observer results in the information according to the popular product of each broadcasted content.
Figure 13 is the flow chart for showing the running of mobile commerce platform according to an embodiment of the invention, and Figure 14 is to show Go out the flow chart that embodiments in accordance with the present invention provide the process of popularity ranking.
The operation method of mobile commerce platform includes broadcasted content and advertising message transmission process (S402), in broadcasted content In advertising message transmission process (S402), broadcasted content provide server 300 to observer terminal 200 provide broadcasted content, Indirect advertising product/patronage of the indirect advertising product/sponsoring products occurred in the broadcasting of the broadcasted content can be recognized Product identification information, indirect advertising product/patronage that broadcasted content and indirect advertising product/sponsoring products icon can be synchronized Product synchronization information and including intermediary to selling the net purchase website sales servers 500 of indirect advertising product/sponsoring products The advertising message of the network address of the net purchase website intermediary server 400 of access.
Observer terminal 200 receives from broadcasted content offer server 300 and plays broadcasted content (S404).Now, exist Display indirect advertising product/sponsoring products icon 20 can be synchronized in broadcasting simultaneously.
Observer terminal 200 judges whether observer selects shown indirect advertising in the broadcasting for watch broadcasted content Product/sponsoring products (S406).
When observer selection indirect advertising product/sponsoring products, carry out by being sent out to net purchase website intermediary server 400 The addition shopping for the Network Shopcart for sending selected indirect advertising product/sponsoring products identification information to ask to add observer Car request process (S408).
As reference, in observer terminal 200, observer selection is indirect wide shown by the broadcasting of broadcasted content Accusing the mode of product/sponsoring products can be realized in the following two kinds mode.
As for a kind of mode, as shown in figure 4, indirect wide shown by being directly selected when observer in broadcasted content broadcasting When accusing the image 10 of product/sponsoring products, observer terminal 200 to net purchase website intermediary server 400 by sending selected Indirect advertising product/sponsoring products identification information come ask add observer Network Shopcart.For example, when observer is being touched Touch on screen picture when touching the image for the A clothes that the performer occurred in broadcasted content wears, can be by net purchase website intermediary Server 400 sends selected indirect advertising product/sponsoring products identification information to ask the shopping online of addition observer Car.
As for another way, as shown in figure 4, observer terminal 200 can receive the broadcasted content and described in Indirect advertising product/sponsoring products synchronization information comes in broadcasted content is played while showing indirect advertising product/patronage production Product icon 20, when observer touches selection indirect advertising product/sponsoring products icon shown in the broadcasting of broadcasted content When 20, by sending selected indirect advertising product/sponsoring products icon 20 to net purchase website intermediary server 400 Identification information come ask add observer Network Shopcart.
When receiving indirect advertising product/sponsoring products identification information from observer terminal 200 and receive addition shopping online When car is asked, the indirect of indirect advertising product/sponsoring products identification information will be assigned to by carrying out net purchase website intermediary server 400 Advertised product/sponsoring products are added to the PLASTIC ACCESSORY LEADER process (S410) of the shopping cart Registering product catalogue of observer.
As shown in figure 5, observer terminal 200 judges whether observer asks to confirm Network Shopcart (S412), work as rating When person's request confirms, carry out stopping playing broadcasted content and sending to add to the request of net purchase website intermediary server 400 receiving Depending on the catalogue request process (S414) of the shopping cart Registering product catalogue in the Network Shopcart of person.If observer is not having Have and ask catalogue in the state of the intermediary application of installation net purchase website, as shown in fig. 6, application program is installed in guiding.
When the request of observer terminal 200 confirms Network Shopcart, net purchase website intermediary server 400 is carried out to observer Terminal 200 sends the catalogue transmission process of the shopping cart Registering product catalogue for the Network Shopcart for being registered in observer (S416)。
Carry out the shopping cart registration that display is received from net purchase website intermediary server 400 as shown in Figure 7 of observer terminal 200 The Network Shopcart of catalogue shows process (S418).
Then, observer terminal 200 is carried out after observer selects product from shopping cart Registering product catalogue to net Purchase website sales server 500 sends the selected product information transmission process (S420) of selected product.
Net purchase website sales server 500 is carried out to send to the progress of observer selected product to observer terminal 200 The network address transmission process (S422) of the net purchase website sales server 500 of the network address of the net purchase website sales server 500 of sale.
Observer terminal 200 accesses the network address (S424) of received net purchase website sales server 500, receives associated nets Purchase the product information of website and show as shown in Figure 8.
Therefore, observer terminal 200 can select Related product and progress and net purchase in net purchase website sales server 500 Website sales server 500 carries out the process (not shown) of purchase clearing.
In addition, after shopping on the web car display process, net purchase website intermediary server 400 can provide various additional clothes Business, for example there is provided comprehensive popularity ranking catalogue, the popularity ranking catalogue according to each content or background people from place according to each content Gas ranking etc..Below, reference picture 14 is explained.
During comprehensive popularity ranking catalogue is provided, shopping on the web car is shown after process (S418), works as rating When the request of person's terminal 200 provides comprehensive popularity ranking catalogue, net purchase website intermediary server 400 can be carried out from including serial Broadcast, entertainment broadcast, the whole broadcasted content of music broadcast are extracted out by member registration in the receipts of net purchase website intermediary server 400 The process (S4181) for the product information for selecting and being added in Network Shopcart depending on person, and net purchase website intermediary server 400 can be with Produced the synthesis popularity ranking catalogue shown according to the order for the product information that Network Shopcart is at most added by observer (S4182) and it is supplied to the process of observer terminal 200.Therefore, as shown in Figure 10, observer terminal 200 can receive synthesis Popularity ranking catalogue is shown.
In addition, during the popularity ranking catalogue according to each content is provided, Network Shopcart shows process (S418) Afterwards, when observer terminal 200 asks to provide the popularity ranking catalogue according to each content, net purchase website intermediary server 400 can carry out according to each broadcasted content extract out by according to each broadcasted content member registration in net purchase website intermediary server 400 The observer process (S483) of product information that selects and add in Network Shopcart, and net purchase website intermediary server 400 can carry out according to the order for the product information at most adding Network Shopcart by observer being shown according to the generation of each broadcasted content The popularity ranking catalogue (S4184) according to each content shown is supplied to the process of observer terminal 200.Therefore, such as Figure 11 institutes Show, observer terminal 200 can receive the popularity ranking catalogue according to each content to be shown.
In addition, during the background place popularity ranking catalogue according to each content is provided, shopping on the web car is shown After process (S418), net purchase website intermediary server 400 make in the background place that occurs in broadcasted content according to each Broadcasted content member registration is carried out according to the online of the background place of each content in the observer of net purchase website intermediary server 400 The process (S4185) of popularity vote, when observer terminal 200 asks to provide the background place popularity ranking catalogue according to each content When, net purchase website intermediary server 400 can be produced background people from place according to each content shown according to popularity ranking Gas ranking catalogue and the process (S4186) for being supplied to observer terminal 200.Therefore, as shown in figure 12, observer terminal 200 can Shown with receiving the popularity ranking catalogue according to each content.
As described above, the present invention explanation in embodiment be, in order to help the understanding of those skilled in the art, it is various can Proposed with the example of implementation, selecting best embodiment, technological thought of the invention is not necessarily only limited or limited and institute State embodiment, and can implement a variety of changes and change in the scope for not departing from the technology of the present invention thought, and impartial Other embodiment.

Claims (14)

1. a kind of mobile commerce platform equipment, it is characterised in that including：
Broadcasted content provides server there is provided broadcasted content, indirect advertising product/sponsoring products identification information and advertising message, Indirect advertising product/sponsoring products the identification information can recognize the indirect advertising occurred in the broadcasting of the broadcasted content Product/sponsoring products, the advertising message includes intermediary and sells clothes to the net purchase website for selling indirect advertising product/sponsoring products The network address of the net purchase website intermediary server of the access of business device；
Observer terminal, receives and plays the broadcasted content, when observer selects shown in the broadcasting of broadcasted content During indirect advertising product/sponsoring products, by net purchase website intermediary server send selected indirect advertising product/ Sponsoring products identification information come ask add observer Network Shopcart, when observer request confirm Network Shopcart when, stop Broadcasted content is only played, the shopping cart note in the Network Shopcart for receiving addition observer from net purchase website intermediary server Volume catalogue is simultaneously shown, is received from net purchase website intermediary server to selected in the shopping cart Registering product catalogue The network address for the net purchase website sales server that the product selected is sold, so as to access net purchase website sales server；
Net purchase website intermediary server, when receiving indirect advertising product/sponsoring products identification information simultaneously from the observer terminal When receiving addition Network Shopcart request, the addition of the shopping cart Registering product catalogue of observer is assigned to indirect advertising product/ Indirect advertising product/sponsoring products of sponsoring products identification information, when the observer terminal request confirms Network Shopcart, The shopping cart Registering product catalogue for the Network Shopcart for being registered in observer is sent to the observer terminal, and it is whole to observer End sends the net purchase website sales service sold to the product that observer is selected in the shopping cart Registering product catalogue The network address of device；And
Have cordless communication network, the broadcasted content provide server, observer terminal and net purchase website intermediary server it Between wire communication or radio communication are provided.
2. mobile commerce platform equipment according to claim 1, it is characterised in that when observer selection is in broadcasted content In broadcasting during the image of shown indirect advertising product/sponsoring products, the observer terminal is by the net purchase website Intermediary server sends selected indirect advertising product/sponsoring products identification information to ask the shopping online of addition observer Car.
3. mobile commerce platform equipment according to claim 1, it is characterised in that
The advertising message includes indirect advertising product/sponsoring products icon and indirect advertising product/sponsoring products synchronize letter Breath, the indirect advertising product/sponsoring products icon is the indirect advertising product occurred in the broadcasting of the broadcasted content/is praised The icon image of midwifery product, the indirect advertising product/sponsoring products synchronization information can synchronize broadcasted content and indirect Advertised product/sponsoring products,
Also, the observer terminal is received the broadcasted content and synchronized using the indirect advertising product/sponsoring products Information is come in broadcasted content is played while indirect advertising product/sponsoring products icon is shown, when observer selection is in broadcast In the broadcasting of appearance during shown indirect advertising product/sponsoring products icon, by being sent out to net purchase website intermediary server The identification information of selected indirect advertising product/sponsoring products icon is sent to ask the Network Shopcart of addition observer.
4. mobile commerce platform equipment according to claim 3, it is characterised in that
The broadcasted content, which provides server, to be included：
Broadcast content information database, stores broadcasted content；
Advertisement information DB, between being included according to the distribution of each broadcasted content as occurring in the broadcasting of the broadcasted content Connect indirect advertising product/sponsoring products icon of the icon image of advertised product/sponsoring products, the indirect advertising can be recognized Indirect advertising product/sponsoring products identification information of product/sponsoring products icon, broadcasted content and indirect advertising can be synchronized Indirect advertising product/sponsoring products synchronization information of product/sponsoring products icon and including intermediary to sale indirect advertising production The advertising message of the network address of the net purchase website intermediary server of the access of the net purchase website sales server of product/sponsoring products it is wide Accuse information and store；And
Broadcasted content transmitting element, broadcasted content is sent to the observer terminal, when sending broadcasted content, is divided while sending It is fitted on the advertising message of transmitted broadcasted content.
5. mobile commerce platform equipment according to claim 4, it is characterised in that
Indirect advertising product/sponsoring products the identification information is that can recognize indirect advertising product/sponsoring products icon only One numbering, the indirect advertising product/sponsoring products synchronization information is to show that indirect advertising is produced in broadcasted content broadcasting Make indirect advertising product/sponsoring products icon in the time of product/sponsoring products while the temporal information shown.
6. mobile commerce platform equipment according to claim 1, it is characterised in that
Sale net purchase website sales server includes：
Log in execution unit, the log-on message being stored with according to each observer, to perform the login authentication of observer；
Product information database, includes product photo, product pin according to each indirect advertising product/sponsoring products identification information distribution Price lattice, the product information of the network address of the net purchase website sales server of sale product and storage；
Network Shopcart database, is stored with shopping cart Registering product catalogue according to each observer；
Network Shopcart updating block, when observer terminal reception indirect advertising product/sponsoring products from end login authentication Identification information and receive addition Network Shopcart request when, by from the product information database extract out be assigned to indirect advertising The product information of product/sponsoring products identification information is added to the shopping cart Registering product catalogue of observer, so as to update institute State Network Shopcart database；
Network Shopcart confirmation request processing unit, when the observer terminal request confirms Network Shopcart, from the net Upper shopping cart updating block is extracted the shopping cart Registering product catalogue for the Network Shopcart for being registered in observer out and is sent to described Observer terminal；And
Net purchase website intermediary processing unit, when observer selects product in the shopping cart Registering product catalogue, to rating Person's terminal sends the network address for the net purchase website sales server sold to selected product.
7. mobile commerce platform equipment according to claim 1, it is characterised in that
Sale net purchase website sales server includes comprehensive popularity ranking catalogue and provides unit, the comprehensive popularity ranking mesh Record provide unit from being broadcasted including serial, entertainment broadcast, the whole broadcasted content of music broadcast extracted out by member registration in net The observer of purchase website intermediary server selects and adds the product information of Network Shopcart, to produce according to most by observer Add the synthesis popularity ranking catalogue that shows of order of the product information of Network Shopcart and be supplied to observer terminal.
8. mobile commerce platform equipment according to claim 1, it is characterised in that the sale net purchase website sales service Device includes providing unit according to the popularity ranking catalogue of each content, described to provide unit root according to the popularity ranking catalogue of each content Extracted out according to each broadcasted content by selecting and adding in the observer of net purchase website intermediary server according to each broadcasted content member registration Enter the product information of Network Shopcart, produced according to each broadcasted content according to the product that Network Shopcart is at most added by observer The order of information show according to the popularity ranking catalogue of each content and be supplied to observer terminal.
9. mobile commerce platform equipment according to claim 1, it is characterised in that the sale net purchase website sales service Device includes providing unit according to the background place popularity ranking catalogue of each content, and the background place popularity according to each content is arranged Name catalogue is provided in the background place that unit occurs in broadcasted content, is made according to each broadcasted content member registration in net purchase website The observer of intermediary server carries out the online popularity vote in the background place according to each content, and generation is shown according to popularity ranking According to the background place popularity ranking catalogue of each content and be supplied to observer terminal.
10. a kind of operation method of mobile commerce platform, it is characterised in that including：
Broadcasted content provides server and provides broadcasted content to observer terminal, can recognize in the broadcasting of the broadcasted content Indirect advertising product/sponsoring products identification information of indirect advertising product/sponsoring products of appearance and including intermediary between sale Connect the advertisement of the network address of the net purchase website intermediary server of the access of the net purchase website sales server of advertised product/sponsoring products The process of information；
The observer terminal receives and plays broadcasted content, between observer selection is shown in the broadcasting of broadcasted content When connecing advertised product/sponsoring products, by sending selected indirect advertising product/praise to net purchase website intermediary server The process for the Network Shopcart for helping product identification information to ask to add observer；
Please when receiving indirect advertising product/sponsoring products identification information from the observer terminal and receiving addition Network Shopcart When asking, net purchase website intermediary server produces the indirect advertising for being assigned to indirect advertising product/sponsoring products identification information Product/sponsoring products are added to the process of the shopping cart Registering product catalogue of observer；
When observer request confirms Network Shopcart, the observer terminal stops playing broadcasted content, and to the net purchase Website intermediary server request sends the process of the shopping cart Registering product catalogue in the Network Shopcart for adding observer；
When observer terminal request confirms Network Shopcart, net purchase website intermediary server is sent out to the observer terminal Send the process of the shopping cart Registering product catalogue for the Network Shopcart for being registered in observer；
The observer terminal is shown from the online of the shopping cart Registering product catalogue of net purchase website intermediary server reception Shopping cart shows process；
The observer terminal sends observer to net purchase website sales server and selected in the shopping cart Registering product catalogue The process for the product selected；
Net purchase website sales server sends what the product selected by observer was sold to the observer terminal The process of the network address of net purchase website sales server；And
The observer terminal accesses to receive and show that product is believed by the network address of the net purchase website sales server to reception The product information of breath shows process.
11. the operation method of mobile commerce platform according to claim 10, it is characterised in that aobvious in the product information After showing process, including the observer terminal and net purchase website sales server carry out the process of purchase clearing.
12. the operation method of mobile commerce platform according to claim 10, it is characterised in that in the Network Shopcart After display process, including：
When observer terminal request provides comprehensive popularity ranking catalogue, net purchase website intermediary server is from including serial Broadcast, entertainment broadcast, the whole broadcasted content of music broadcast are extracted out by member registration in the rating of net purchase website intermediary server Person selects and added the process of the product information of Network Shopcart；And
Net purchase website intermediary server produces the order according to the product information that Network Shopcart is at most added by observer The synthesis popularity ranking catalogue of display and the process for being supplied to observer terminal.
13. the operation method of mobile commerce platform according to claim 10, it is characterised in that in the Network Shopcart After display process, including：
When observer terminal request is provided according to the popularity ranking catalogue of each content, net purchase website intermediary server according to Each broadcasted content is extracted out by selecting and adding in the observer of net purchase website intermediary server according to each broadcasted content member registration The process of the product information of Network Shopcart；And
Net purchase website intermediary server produces according to each broadcasted content and at most adds Network Shopcart according to by observer The order of product information show according to the popularity ranking catalogue of each content and be supplied to the process of observer terminal.
14. the operation method of mobile commerce platform according to claim 10, it is characterised in that in the Network Shopcart After display process, including：
Make to be noted according to each broadcasted content member in the background place that net purchase website intermediary server occurs in broadcasted content Volume carries out the process of the online popularity vote in the background place according to each content in the observer of net purchase website intermediary server；And
When observer terminal request provides the background place popularity ranking catalogue according to each content, the net purchase website intermediary clothes Business device produce according to popularity ranking show according to the background place popularity ranking catalogue of each content and be supplied to observer terminal Process.
CN201610976324.8A 2015-11-20 2016-11-07 Mobile commerce platform equipment and its operation method Pending CN107025568A (en)

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Application publication date: 20170808