CN112217821B - Method and device for advertising based on live broadcast behavior of user - Google Patents
Method and device for advertising based on live broadcast behavior of user Download PDFInfo
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- CN112217821B CN112217821B CN202011084444.XA CN202011084444A CN112217821B CN 112217821 B CN112217821 B CN 112217821B CN 202011084444 A CN202011084444 A CN 202011084444A CN 112217821 B CN112217821 B CN 112217821B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
Abstract
The application relates to a method for advertising based on live broadcast behavior of a user. The user generally watches videos according to own preferences, the live video watching data of the user are identified to obtain an identification result, and the preferences of the user are analyzed according to the identification result. Then, advertisements which accord with user preferences are pushed to the users, and in the application, the best-to-go startup advertisements are provided for each user, so that the user experience is improved.
Description
Technical Field
The present application relates to the field of data processing technologies, and in particular, to a method and an apparatus for advertisement delivery based on a live action of a user.
Background
The starting-up advertisement is an advertisement played along with the starting of the intelligent television, and when a user starts the television, the advertisement is displayed in a full screen mode and is forcibly pushed, and the starting-up advertisement comprises a starting-up picture advertisement and a starting-up video advertisement. However, the user generally has poor reverberation on the startup advertisement, and mainly because the startup advertisement is forcibly pushed, the content is uniform, and the user feels nothing about the same content forcibly pushed by a manufacturer, so that the user experience is reduced.
Disclosure of Invention
In order to overcome the problems in the related art at least to a certain extent, the application provides a method and a device for advertising based on the live broadcast behavior of a user.
The scheme of this application is as follows:
according to a first aspect of an embodiment of the present application, a method for advertisement delivery based on a live broadcast behavior of a user is provided, including:
collecting live video watching data of a user;
identifying the live video watching data to obtain an identification result, and analyzing the preference of the user according to the identification result;
and pushing the advertisements which accord with the user preferences to the user.
Preferably, in an implementable manner of the present application, the acquiring live video viewing data of the user specifically includes:
and when the user watches the live video, screenshot is carried out on the live video content watched by the user according to a preset interval.
Preferably, in an implementable manner of the present application, the live video is a satellite live video.
Preferably, in an implementation manner of the present application, the identifying the live video viewing data to obtain an identification result specifically includes:
and identifying the satellite view mark in the screenshot to obtain a satellite view channel corresponding to the satellite view mark, and acquiring a current live program list of the satellite view channel.
Preferably, in an implementation manner of the present application, the method further includes:
and recording the time corresponding to each screenshot.
Preferably, in an implementation manner of the present application, the analyzing the preference of the user according to the recognition result specifically includes:
according to the time corresponding to the screenshot, determining a live video currently watched by a user corresponding to the screenshot based on the live program list corresponding to the screenshot;
obtaining the watching time of the user on each live video based on all screenshots generated by the user during the live video watching period;
and according to the watching time of the user to each live video, giving different weights to each live video.
Preferably, in an implementation manner of the present application, the analyzing the preference of the user according to the recognition result specifically further includes:
acquiring information of different dimensions of each live video watched by a user, wherein the dimensions at least comprise: the live video playing content, the live video type and the stars appearing in the live video.
Preferably, in an implementation manner of the present application, the analyzing the preference of the user according to the recognition result specifically further includes:
and analyzing the preference of the user according to the weight of each live video watched by the user and the dimension information of each live video.
Preferably, in an implementable manner of the present application, the pushing of the advertisement according to the user preference to the user specifically includes:
and when the user is started or before the video is played, pushing the advertisement according with the user preference to the user.
According to a second aspect of the embodiments of the present application, there is provided an apparatus for advertisement delivery based on live broadcast behavior of a user, including:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
the memory is configured to store a program for performing at least any one of the above methods for advertisement placement based on user's live behavior.
The technical scheme provided by the application can comprise the following beneficial effects:
in the application, when a user starts a television to watch live videos, live video watching data of the user are collected. The user generally watches videos according to own preferences, the live video watching data of the user are identified to obtain an identification result, and the preferences of the user are analyzed according to the identification result. Then, advertisements which accord with user preferences are pushed to the users, and in the application, the best-to-go startup advertisements are provided for each user, so that the user experience is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
Fig. 1 is a flowchart illustrating a method for advertisement delivery based on a live action of a user according to an embodiment of the present application;
fig. 2 is a flowchart illustrating a method for advertisement delivery based on a user's live broadcast behavior according to another embodiment of the present application;
fig. 3 is a schematic structural diagram of a device for advertisement delivery based on a live action of a user according to an embodiment of the present application.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
Fig. 1 is a schematic flowchart of a method for advertising based on a live action of a user according to an embodiment of the present application, and referring to fig. 1, a method for advertising based on a live action of a user includes:
s11: collecting live video watching data of a user;
the method for advertising based on the live broadcast behavior of the user in the embodiment is mainly applied to starting-up advertising.
The method for acquiring the live video watching data of the user specifically comprises the following steps:
when a user watches live video through a television, screenshot is carried out on the live video content watched by the user according to a preset interval.
Preferably, the preset interval is 2 s.
The screenshot starts from the moment that the user starts watching the live video by turning on the television and stops when the user turns off the television.
Correspondingly, the live video is the satellite live video.
S12: identifying live video watching data to obtain an identification result, and analyzing the preference of a user according to the identification result;
because the upper right corner of the satellite live video is provided with the satellite icon, the live video watching data is identified to obtain an identification result, referring to fig. 2, the method specifically includes:
s121: and identifying the satellite view mark in the screenshot to obtain a satellite view channel corresponding to the satellite view mark, and acquiring a current live program list of the satellite view channel.
In this embodiment, the video corresponding to the screenshot matching is not considered, because many irrelevant results may be obtained if the video mode corresponding to the screenshot matching is used, the video played in live television generally has large variation and is not easy to match similar information, and the amount of processed information may be huge but the result is not very friendly. The method of matching the satellite television channel through live screenshot and inquiring the current live program list through the satellite video channel is simple and direct, because the positions of icons of the live channels are fixed, the icons can appear at the fixed positions of a television screen, the satellite television channel can be easily matched through the icons, the current live program list is inquired through the matched satellite video channel, and the video program watched by a user can be acquired by combining the screenshot time.
During screenshot, the time corresponding to each screenshot needs to be recorded, and the watching duration of each video for a user can be conveniently analyzed subsequently.
Analyzing the preference of the user according to the recognition result, specifically comprising:
s122: according to the time corresponding to the screenshot, determining a live video currently watched by a user corresponding to the screenshot based on the live program list corresponding to the screenshot;
s123: obtaining the watching time of each live video by the user based on all screenshots generated by the user during the live video watching period;
s124: and according to the watching time of each live video by the user, giving different weights to each live video.
S125: acquiring information of different dimensions of each live video watched by a user, wherein the dimensions at least comprise: the live video playing content, the live video type and the stars appearing in the live video.
The live video types include: comedy, action, etc.
S126: and analyzing the preference of the user according to the weight of each live video watched by the user and the dimension information of each live video.
S13: and pushing the advertisements according with the user preference to the users.
The method specifically comprises the following steps:
when the user is started or before the video is played, the advertisement which accords with the preference of the user is pushed to the user.
For example, the following steps are carried out:
matching the current satellite channel to be a CCTV-6 movie channel, then inquiring that the video corresponding to the current screenshot of the program list is a dragon police story, and determining that the time for the user to watch the video on the current day is longest according to the screenshot of the video at most. Then it may be determined that the user likes this star to dragon, and then during subsequent ad placement, the ads associated with dragon are preferentially matched: such as king shampoo.
In this embodiment, when the user starts the television to watch the live video, the live video watching data of the user is collected. Generally, a user watches videos according to own preferences, identification results are obtained by identifying live video watching data of the user, and the preferences of the user are analyzed according to the identification results. Then, advertisements which accord with user preferences are pushed to the users, and in the application, the best-put-on advertisements are provided for each user, so that the user experience is improved.
An apparatus for advertisement placement based on live action of a user, referring to fig. 3, includes:
a processor 21 and a memory 22;
the processor 21 is connected to the memory 22 by a communication bus:
the processor 21 is configured to call and execute a program stored in the memory 22;
a memory 22 for storing a program for performing at least the method for advertisement placement based on user's live behavior of any of the above embodiments.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps in the process, and alternate implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried out in the method of implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and the program, when executed, includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description of the present specification, reference to the description of "one embodiment," "some embodiments," "an example," "a specific example," or "some examples" or the like means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (3)
1. A method for advertising based on live broadcast behavior of a user is characterized by comprising the following steps:
collecting live video watching data of a user; the method comprises the following steps: when the user watches the live video, screenshot is carried out on the live video content watched by the user according to a preset interval; wherein the live video is a satellite television live video;
recording the time corresponding to each screenshot;
identifying the live video watching data to obtain an identification result, and analyzing the preference of the user according to the identification result; the method comprises the following steps: identifying a satellite view target in the screenshot to obtain a satellite view channel corresponding to the satellite view target, and acquiring a current live program list of the satellite view channel; according to the time corresponding to the screenshot, determining a live video currently watched by a user corresponding to the screenshot based on the live program list corresponding to the screenshot; obtaining the watching time of the user on each live video based on all screenshots generated by the user during the live video watching period; according to the watching time of the user to each live video, different weights are given to each live video; acquiring information of different dimensions of each live video watched by a user, wherein the dimensions at least comprise: the method comprises the steps of playing content of live broadcast video, the type of the live broadcast video and stars appearing in the live broadcast video; analyzing the preference of the user according to the weight of each live video watched by the user and the dimension information of each live video;
and pushing the advertisement which accords with the user preference to the user.
2. The method according to claim 1, wherein the pushing the advertisement to the user according to the user preference specifically comprises:
and when the user is started or before the video is played, pushing the advertisement according with the user preference to the user.
3. An apparatus for advertisement placement based on live action of a user, comprising:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
the memory for storing a program for at least performing the method for advertisement placement based on user's live behavior of any of claims 1-2.
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| CN202011084444.XA CN112217821B (en) | 2020-10-12 | 2020-10-12 | Method and device for advertising based on live broadcast behavior of user |
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| CN202011084444.XA CN112217821B (en) | 2020-10-12 | 2020-10-12 | Method and device for advertising based on live broadcast behavior of user |
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| CN112217821A CN112217821A (en) | 2021-01-12 |
| CN112217821B true CN112217821B (en) | 2022-07-22 |
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