CN104185075B - Information display method and device - Google Patents
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- CN104185075B CN104185075B CN201410381790.2A CN201410381790A CN104185075B CN 104185075 B CN104185075 B CN 104185075B CN 201410381790 A CN201410381790 A CN 201410381790A CN 104185075 B CN104185075 B CN 104185075B
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Abstract
The invention provides an information display method and an information display device, wherein the information display method comprises the steps of identifying currently played content; acquiring information associated with the currently played content; and displaying the associated information. The method can improve the user experience.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to an information presentation method and apparatus.
Background
With the development of intelligence, smart televisions have become increasingly popular. The smart television can not only provide television programs for users, but also interact with the users. In the prior art, a user can interact with the smart television through a two-dimensional code scanning or short message mode.
However, in this way, the user cannot interact effectively, and the user experience is poor.
Disclosure of Invention
The present invention is directed to solving, at least to some extent, one of the technical problems in the related art.
Therefore, an object of the present invention is to provide an information displaying method, which can improve user experience.
Another object of the present invention is to provide an information presentation apparatus.
To achieve the above object, an information displaying method according to an embodiment of a first aspect of the present invention includes: identifying currently played content; acquiring information associated with the currently played content; and displaying the associated information.
According to the information display method provided by the embodiment of the first aspect of the invention, by acquiring and displaying the associated information of the currently played content, richer information can be displayed for the user, the interactivity between the user and the equipment is improved, and the user experience is improved.
In order to achieve the above object, an information display device according to a second aspect of the present invention includes: the identification module is used for identifying the currently played content; an obtaining module, configured to obtain information associated with the currently played content; and the display module is used for displaying the associated information.
The information presentation device provided by the embodiment of the second aspect of the present invention can present richer information for the user by obtaining and presenting the associated information of the currently played content, thereby improving the interactivity between the user and the device and improving the user experience.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a schematic flow chart of an information presentation method according to an embodiment of the present invention;
FIG. 2 is a flow chart illustrating a method of an information presentation apparatus according to another embodiment of the present invention;
FIG. 3 is a schematic structural diagram of an information presentation apparatus according to another embodiment of the present invention;
fig. 4 is a schematic structural diagram of an information presentation apparatus according to another embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the accompanying drawings are illustrative only for the purpose of explaining the present invention, and are not to be construed as limiting the present invention. On the contrary, the embodiments of the invention include all changes, modifications and equivalents coming within the spirit and terms of the claims appended hereto.
Fig. 1 is a schematic flow chart of an information presentation method according to an embodiment of the present invention, where the method includes:
s11: the currently played content is identified.
The currently played content may specifically refer to a television program.
The television program may specifically include:
a television show or movie;
comprehensive entertainment;
news;
a sporting event; and the number of the first and second groups,
and (4) advertising.
Specifically, the currently played content may be identified as follows:
identifying the currently played content according to the television program list and the channel information; alternatively, the first and second electrodes may be,
and extracting information in the currently played content, and identifying the currently played content according to the identification of the information.
Further, the extracting information from the currently played content, and identifying the currently played content according to the identification of the information, includes:
extracting key frames in the currently played content, carrying out image recognition on the key frames, and recognizing the currently played content; alternatively, the first and second electrodes may be,
and identifying the characteristic value of the audio information in the currently played content, and identifying the currently played content.
Specifically, news, entertainment programs and sports events can be identified according to television program lists and channel information;
for television and movies, image recognition can be used;
for an advertisement, since the background music of the advertisement is representative, it can be identified by the feature value of the audio information.
S12: acquiring information associated with the currently played content;
specifically, the acquiring information associated with the currently played content includes:
sending the currently played content to a server so that the server acquires information associated with the currently played content according to the collected information and receives the associated information returned by the server; alternatively, the first and second electrodes may be,
and acquiring information associated with the currently played content according to a pre-established user information database.
Specifically, the server or the local server may pre-establish a correspondence between the content and the associated information, so that after the currently played content is identified, the associated information may be determined according to the correspondence.
For example, for a tv show or a movie, the acquired associated information may specifically include related actor information, a plot introduction, and the like;
for the comprehensive entertainment, the acquired associated information may specifically include related lace news;
for news, the acquired associated information may specifically include a topic corresponding to the news content;
for a sports event, the acquired associated information may specifically include player information, team battle performance, and the like;
for the advertisement, the acquired associated information may specifically include purchase information of the product, and the like.
S13: and displaying the associated information.
Specifically, the displaying the associated information includes:
displaying the associated information on the currently played content in a floating layer manner; alternatively, the first and second electrodes may be,
and displaying the associated information on the currently played content in a popup mode.
Further, the execution subject of this embodiment is a first product, and the first product may specifically be a hardware product, and the hardware product may be used as a set top box and a direct information enhancement device for a television, and may add associated information in an output of a High Definition Multimedia Interface (HDMI) of the set top box. Alternatively, the first product may specifically be a Software Development Kit (SDK), and the smart tv manufacturer may integrate the SDK in the smart tv, so that the native support associated information is displayed.
According to the embodiment, the associated information of the currently played content is acquired and displayed, so that richer information can be displayed for the user, the interactivity between the user and the equipment is improved, and the user experience is improved.
Fig. 2 is a flowchart illustrating a method of an information presentation apparatus according to another embodiment of the present invention, the method including:
s21: and identifying the content currently played by the television.
Assume that the currently played content is an advertisement. Specifically, the advertisement content may be identified according to the audio characteristics of the currently played advertisement.
S22: and acquiring the associated information corresponding to the currently played content.
For example, the server may pre-configure a corresponding relationship between the played content and the associated information, for example, for an advertisement of a certain brand of clothing, the associated information may be pre-configured to be purchase channel information of the clothing.
S23: and displaying the associated information.
For example, the purchase channel information is presented on top of the currently played advertisement in a floating manner.
S24: and receiving an operation instruction of the user on the associated information, and responding to the operation instruction.
Specifically, the user may select the corresponding associated information through a remote controller, for example, the associated information includes information of a plurality of commodities, and the user may select information of a desired commodity through left and right or up and down keys of the remote controller.
After a user selects a commodity, an interface for displaying whether to place an order or not can be displayed for the user, if the user confirms, the smart television can send the purchase channel information of the commodity to the mobile phone of the user according to the mobile phone number of the user, and the user can place the order on the mobile phone.
In this embodiment, for example, the product is shown, and the user may also operate other related information, for example, information of actors is switched when playing a television.
According to the embodiment, the associated information of the currently played content is acquired and displayed, so that richer information can be displayed for the user, the interactivity between the user and the equipment is improved, and the user experience is improved. According to the embodiment, information streams can be superimposed in a layered mode, and convenient interaction is provided, so that interaction of a user is triggered, the user is not a simple information receiver any more, and user experience is improved.
Fig. 3 is a schematic structural diagram of an information presentation apparatus according to another embodiment of the present invention, where the apparatus 30 includes an identification module 31, an acquisition module 32, and a presentation module 33.
The identification module 31 is used for identifying the currently played content;
the currently played content may specifically refer to a television program.
The television program may specifically include:
a television show or movie;
comprehensive entertainment;
news;
a sporting event; and the number of the first and second groups,
and (4) advertising.
In one embodiment, the currently playing content is a television program, and the identification module includes:
the first unit is used for identifying the currently played content according to the television program list and the channel information; alternatively, the first and second electrodes may be,
and the second unit is used for extracting the information in the currently played content and identifying the currently played content according to the identification of the information.
In one embodiment, the second unit is specifically configured to:
extracting key frames in the currently played content, carrying out image recognition on the key frames, and recognizing the currently played content; alternatively, the first and second electrodes may be,
and identifying the characteristic value of the audio information in the currently played content, and identifying the currently played content.
Specifically, news, entertainment programs and sports events can be identified according to television program lists and channel information;
for television and movies, image recognition can be used;
for an advertisement, since the background music of the advertisement is representative, it can be identified by the feature value of the audio information.
The obtaining module 32 is configured to obtain information associated with the currently played content;
in one embodiment, the obtaining module is specifically configured to:
sending the currently played content to a server so that the server acquires information associated with the currently played content according to the collected information and receives the associated information returned by the server; alternatively, the first and second electrodes may be,
and acquiring information associated with the currently played content according to a pre-established user information database.
Specifically, the server or the local server may pre-establish a correspondence between the content and the associated information, so that after the currently played content is identified, the associated information may be determined according to the correspondence.
For example, for a tv show or a movie, the acquired associated information may specifically include related actor information, a plot introduction, and the like;
for the comprehensive entertainment, the acquired associated information may specifically include related lace news;
for news, the acquired associated information may specifically include a topic corresponding to the news content;
for a sports event, the acquired associated information may specifically include player information, team battle performance, and the like;
for the advertisement, the acquired associated information may specifically include purchase information of the product, and the like.
The presentation module 33 is used for presenting the associated information.
In one embodiment, the presentation module is specifically configured to:
displaying the associated information on the currently played content in a floating layer manner; alternatively, the first and second electrodes may be,
and displaying the associated information on the currently played content in a popup mode.
Referring to fig. 4, the apparatus 30 further comprises:
and the processing module 34 is configured to receive an operation instruction of the user on the associated information, and respond to the operation instruction.
Specifically, the user may select the corresponding associated information through a remote controller, for example, the associated information includes information of a plurality of commodities, and the user may select information of a desired commodity through left and right or up and down keys of the remote controller.
After a user selects a commodity, an interface for displaying whether to place an order or not can be displayed for the user, if the user confirms, the smart television can send the purchase channel information of the commodity to the mobile phone of the user according to the mobile phone number of the user, and the user can place the order on the mobile phone.
In this embodiment, for example, the product is shown, and the user may also operate other related information, for example, information of actors is switched when playing a television.
Further, the execution subject of this embodiment is a first product, and the first product may specifically be a hardware product, and the hardware product may be used as a set top box and a direct information enhancement device for a television, and may add associated information in an output of a High Definition Multimedia Interface (HDMI) of the set top box. Alternatively, the first product may specifically be a Software Development Kit (SDK), and the smart tv manufacturer may integrate the SDK in the smart tv, so that the native support associated information is displayed.
According to the embodiment, the associated information of the currently played content is acquired and displayed, so that richer information can be displayed for the user, the interactivity between the user and the equipment is improved, and the user experience is improved.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. In addition, in the description of the present invention, "a plurality" means two or more unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (6)
1. An information presentation method, applied to a first product, the method comprising:
pre-establishing a corresponding relation between the content and the associated information;
identifying currently played content;
acquiring information related to the currently played content, wherein the information is actor information and scenario introduction when the content is a television show or a movie, or lace news when the content is an integrated entertainment, or special subjects corresponding to news content when the content is news, or player information and team battle performance when the content is a sports event; wherein the acquiring information associated with the currently played content includes:
sending the currently played content to a server so that the server acquires information associated with the currently played content according to the collected information and receives the associated information returned by the server; alternatively, the first and second electrodes may be,
acquiring information associated with the currently played content according to a pre-established user information database;
displaying the associated information; the first product is a hardware product, the hardware product is used as information enhancement equipment for a set top box and a television directly, and the associated information is added into the high-definition multimedia interface output of the set top box; or the first product is a Software Development Kit (SDK) which is integrated in the smart television, wherein the SDK supports the presentation of the associated information;
wherein the presenting the associated information comprises:
displaying the associated information on the currently played content in a floating layer manner; alternatively, the first and second electrodes may be,
displaying the associated information on the currently played content in a popup mode;
receiving an operation instruction of a user on the associated information and responding to the operation instruction, wherein the receiving an operation instruction of a user on the associated information and responding to the operation instruction comprises:
after determining that the user selects one commodity from the associated information, displaying an interface for determining whether to place an order for the user, and if the user determines that the order is placed, sending the purchase channel information of the commodity to a mobile phone of the user according to a pre-acquired mobile phone number of the user so that the user performs order placing operation on the mobile phone; alternatively, the first and second electrodes may be,
and when the television is played, if the switching operation of selecting one actor information from the associated information by the user is received, switching the actor information.
2. The method of claim 1, wherein the currently playing content is a television program, and wherein identifying the currently playing content comprises:
identifying the currently played content according to the television program list and the channel information; alternatively, the first and second electrodes may be,
and extracting information in the currently played content, and identifying the currently played content according to the identification of the information.
3. The method of claim 2, wherein extracting information from the currently playing content, and identifying the currently playing content based on the identification of the information comprises:
extracting key frames in the currently played content, carrying out image recognition on the key frames, and recognizing the currently played content; alternatively, the first and second electrodes may be,
and identifying the characteristic value of the audio information in the currently played content, and identifying the currently played content.
4. An information presentation apparatus, applied to a first product, comprising:
the establishing module is used for establishing the corresponding relation between the content and the associated information in advance;
the identification module is used for identifying the currently played content;
an obtaining module, configured to obtain information associated with the currently played content, where the information is actor information and scenario introduction when the content is a tv show or a movie, or lace news when the content is a comprehensive entertainment, or a special topic corresponding to news content when the content is news, or player information and team battle performance when the content is a sports event; wherein the obtaining module is specifically configured to: sending the currently played content to a server so that the server acquires information associated with the currently played content according to the collected information and receives the associated information returned by the server; or, according to a pre-established user information database, acquiring information associated with the currently played content;
the display module is used for displaying the associated information; the first product is a hardware product, the hardware product is used as information enhancement equipment for a set top box and a television directly, and the associated information is added into the high-definition multimedia interface output of the set top box; or the first product is a Software Development Kit (SDK) which is integrated in the smart television, wherein the SDK supports the presentation of the associated information;
wherein the presentation module is specifically configured to:
displaying the associated information on the currently played content in a floating layer manner; alternatively, the first and second electrodes may be,
displaying the associated information on the currently played content in a popup mode;
a processing module, configured to receive an operation instruction of the user on the associated information, and respond to the operation instruction, where the processing module is specifically configured to:
after determining that the user selects one commodity from the associated information, displaying an interface for determining whether to place an order for the user, and if the user determines that the order is placed, sending the purchase channel information of the commodity to a mobile phone of the user according to a pre-acquired mobile phone number of the user so that the user performs order placing operation on the mobile phone; alternatively, the first and second electrodes may be,
and when the television is played, if the switching operation of selecting one actor information from the associated information by the user is received, switching the actor information.
5. The apparatus of claim 4, wherein the currently playing content is a television program, and wherein the identifying module comprises:
the first unit is used for identifying the currently played content according to the television program list and the channel information; alternatively, the first and second electrodes may be,
and the second unit is used for extracting the information in the currently played content and identifying the currently played content according to the identification of the information.
6. The apparatus according to claim 5, wherein the second unit is specifically configured to:
extracting key frames in the currently played content, carrying out image recognition on the key frames, and recognizing the currently played content; alternatively, the first and second electrodes may be,
and identifying the characteristic value of the audio information in the currently played content, and identifying the currently played content.
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| CN106550254B (en) * | 2015-09-23 | 2020-02-18 | 北京丰源星际传媒科技有限公司 | Monitoring and broadcasting method and system for movie sticking advertisements played in cinema |
| CN105307047B (en) * | 2015-10-15 | 2018-11-20 | 三星电子（中国）研发中心 | A kind of method for operating traffic thereof and system based on television terminal |
| CN105392022B (en) * | 2015-11-04 | 2019-01-18 | 北京符景数据服务有限公司 | Information interacting method and device based on audio frequency watermark |
| CN106682928A (en) * | 2015-11-10 | 2017-05-17 | 阿里巴巴集团控股有限公司 | Information prompt method and device |
| CN109688436A (en) * | 2017-10-18 | 2019-04-26 | 中兴通讯股份有限公司 | A kind of method and device that intelligent advertisement is launched |
| CN109309860B (en) * | 2018-10-16 | 2020-07-28 | 腾讯科技（深圳）有限公司 | Prompt message display method and device, storage medium and electronic device |
| CN111314734A (en) * | 2020-02-21 | 2020-06-19 | 广州欢网科技有限责任公司 | Information pushing method and device in smart television and controller |
| CN111263180A (en) * | 2020-02-21 | 2020-06-09 | 广州欢网科技有限责任公司 | Information pushing method and device of television terminal and controller |
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