CN110062270B - Advertisement display method and device - Google Patents
Advertisement display method and device Download PDFInfo
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- CN110062270B CN110062270B CN201910335025.XA CN201910335025A CN110062270B CN 110062270 B CN110062270 B CN 110062270B CN 201910335025 A CN201910335025 A CN 201910335025A CN 110062270 B CN110062270 B CN 110062270B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an advertisement display method and device. The method comprises the following steps: playing the target video; when an interaction condition is detected to occur, displaying an interaction element in the target video; receiving an interactive element operation instruction; and displaying interactive content associated with the advertisement according to the interactive element operation instruction. The device comprises: a playing module: the system is used for playing the target video; the interactive element display module: the interactive element display device is used for displaying interactive elements in the target video when the occurrence of an interactive condition is detected; the interactive element operation instruction receiving module: the system is used for receiving an interactive element operation instruction; the interactive content display module: and the interactive content display module is used for displaying interactive content associated with the advertisement according to the interactive element operation instruction. The invention can ensure the interactivity between the advertisement and the viewer and can reduce the advertisement production cost.
Description
Technical Field
The invention relates to the field of advertisements and the Internet, in particular to an advertisement display method and device.
Background
Advertisement is one of the important means for product and service providers to self-advertise and improve the public awareness. In the modern times of rapid development of economy, products and service items are more and more, and the demand for advertisements is more and more. In the current era of rapid development of the internet, advertisements are increasingly combined with a plurality of internet factors, for example, when a network video is played, the advertisements are inserted at the beginning or in the middle of the video. Advertising is also one of the important ways that many consumers know about items of goods or services in advance.
Watching network videos is an important way for net citizens to entertain, most of the network videos are combined with advertisements, and the advertisements are displayed to the users by utilizing the time for the users to watch the network videos. In the prior art, the video advertisements are generally fixed in the positions and modes during video production, so that a great deal of effort needs to be invested in the video advertisement production process, and personalized customization is difficult to perform for different media.
Disclosure of Invention
The embodiment of the invention provides an advertisement display method and device, which are used for solving one or more technical problems in the prior art.
In a first aspect, an embodiment of the present invention provides an advertisement display method, including:
playing the target video;
when an interaction condition is detected to occur, displaying an interaction element in the target video;
receiving an interactive element operation instruction;
and displaying interactive content associated with the advertisement according to the interactive element operation instruction.
In one embodiment, the interaction conditions include at least one of:
playing to a preset time point of the target video;
the currently played image frame is consistent with a preset image;
playing to a preset image frame;
and detecting that the current image frame is provided with an interactive mark.
In one embodiment, displaying interactive elements in the target video includes:
generating a floating layer above the target video, the interactive elements being displayed in the floating layer.
In one embodiment, presenting interactive content associated with an advertisement includes at least one of:
playing a video associated with the advertisement;
displaying a dynamic picture associated with the advertisement in a set area of the video playing terminal;
jump to the advertisement landing page.
In one embodiment, before playing the target video, the method further includes:
detecting the advertisement display requirement of a playing terminal;
and acquiring the interaction conditions, the interaction elements and the corresponding relation between the interaction element operation instructions and the interaction contents of the target video through the webpage port according to the advertisement display requirements.
In one embodiment, before playing the target video, the method further includes:
and processing the target video frame by frame according to the time required to insert the advertisement set by the advertisement putting party to generate a static picture corresponding to each second. In addition, in order to be more refined, pictures need to be generated frame by frame when necessary;
and configuring interaction conditions, interaction elements, interaction contents and the corresponding relation between the interaction element operation instructions and the interaction contents for the static pictures of the preset image frames according to the configuration instructions.
In a second aspect, an embodiment of the present invention further provides an advertisement display apparatus, including:
a playing module: the system is used for playing the target video;
the interactive element display module: the interactive element display device is used for displaying interactive elements in the target video when the occurrence of an interactive condition is detected;
the interactive element operation instruction receiving module: the system is used for receiving an interactive element operation instruction;
the interactive content display module: and the interactive content display module is used for displaying interactive content associated with the advertisement according to the interactive element operation instruction.
In one embodiment, the interaction condition includes:
playing to a preset time point of the target video;
the currently played image frame is consistent with a preset image;
playing to a preset image frame;
and detecting that the current image frame is provided with an interactive mark.
In one embodiment, the interactive element display module comprises:
a floating layer generation unit: for generating a floating layer above the target video in which the interactive element is displayed.
In one embodiment, the interactive content presentation module comprises at least one of:
an advertisement playing unit: for playing a video associated with an advertisement;
moving picture display unit: the system comprises a video playing terminal, a dynamic image display device and a video playing terminal, wherein the video playing terminal is used for displaying a dynamic image associated with an advertisement in a set area of the video playing terminal;
A jumping unit: for jumping to the advertisement landing page.
In one embodiment, the apparatus further comprises:
advertisement show demand detection module: the advertisement display method comprises the steps of detecting advertisement display requirements of a playing terminal;
an acquisition module: and the system is used for acquiring the interaction conditions, the interaction elements, the interaction contents and the corresponding relation between the interaction element operating instructions and the interaction contents of the target video through the webpage port according to the advertisement display requirements.
In one embodiment, the apparatus further comprises:
a still picture generation module: the system comprises a target video processing module, a video processing module and a video processing module, wherein the target video processing module is used for processing the target video frame by frame according to the time required to insert the advertisement and set by an advertisement putting party to generate a static picture corresponding to each second;
a configuration module: and the interactive condition, the interactive elements, the interactive contents and the corresponding relation between the interactive element operation instruction and the interactive contents are configured for the static picture of the preset image frame according to the configuration instruction.
One of the above technical solutions has the following advantages or beneficial effects: the target video, the interaction conditions and the interaction contents are relatively independent, and for an advertisement putting party, the advertisement contents can be independently made before the advertisement is put, and the target video can also be independently made, so that the making procedure of the video advertisement is simplified, and the advertisement making cost is reduced. For the user, the content of the advertisement can be actively selected, and the interaction between the advertisement and the user is improved.
The foregoing summary is provided for the purpose of description only and is not intended to be limiting in any way. In addition to the illustrative aspects, embodiments, and features described above, further aspects, embodiments, and features of the present invention will be readily apparent by reference to the drawings and the following detailed description.
Drawings
In the drawings, like reference numerals refer to the same or similar parts or elements throughout the several views unless otherwise specified. The figures are not necessarily to scale. It is appreciated that these drawings depict only some embodiments in accordance with the disclosure and are therefore not to be considered limiting of its scope.
Fig. 1 shows a flowchart of an advertisement presentation method according to an embodiment of the present invention.
Fig. 2 shows a flowchart of an advertisement presentation method according to an embodiment of the present invention.
Fig. 3 shows a flowchart of an advertisement presentation method according to an embodiment of the present invention.
Fig. 4 is a block diagram showing a structure of an advertisement presentation apparatus according to an embodiment of the present invention.
Fig. 5 is a block diagram showing a structure of an advertisement presentation apparatus according to an embodiment of the present invention.
Fig. 6 is a block diagram showing a structure of an advertisement presentation apparatus according to an embodiment of the present invention.
Fig. 7 is a block diagram showing a structure of an advertisement presentation apparatus according to an embodiment of the present invention.
Detailed Description
In the following, only certain exemplary embodiments are briefly described. As those skilled in the art will recognize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. Accordingly, the drawings and description are to be regarded as illustrative in nature, and not as restrictive.
Fig. 1 shows a flowchart of an advertisement presentation method according to an embodiment of the present invention. As shown in fig. 1, the advertisement display method may specifically include:
and step S11, playing the target video.
And step S12, when the occurrence of the interaction condition is detected, displaying the interaction element in the target video.
And step S13, receiving an interactive element operation instruction.
And step S14, displaying the interactive content associated with the advertisement according to the interactive element operation instruction.
Target videos include, but are not limited to, web page videos, network downloadable videos, and the like. In embodiments of the present invention, the interactive elements may be relatively independent from the target video. And interactive elements can be displayed in the target video. The interactive elements include, but are not limited to, controls, buttons, options, and the like that can be displayed on the play interface of the target video. In this embodiment, in the process of playing the target video, the interactive element may be superimposed on the target video for display. In the stage of target video production, the addition of advertisement content is not required to be considered, the target video can be produced independently of interactive elements and interactive conditions, and interactive content related to the advertisement can be produced independently, so that the advertisement production cost is reduced to a great extent.
In the process of playing the target video by the terminal, when the terminal detects that the interaction condition occurs, the interaction elements can be displayed on a playing interface of the video. The terminal in the embodiment of the invention includes, but is not limited to, an intelligent device with a video playing function, such as a mobile phone, a palm computer, a notebook computer, and the like. If the user operates a certain interactive element autonomously, the terminal can generate an operation instruction (referred to as an interactive element operation instruction for short) corresponding to the interactive element. The operation instructions corresponding to different interactive elements may be different. And then the terminal can display interactive content associated with the advertisement according to the interactive element operation instruction, so that the interactivity between the advertisement and the user is improved, and the user can select the content displayed by the advertisement.
For example, the target video contains content related to the vehicle. When a vehicle manufacturer puts in a vehicle advertisement, firstly, interactive content related to the advertisement is made, and the interactive content related to the advertisement is added into a target video. When the video segment related to the vehicle is played in the target video, the interactive element is shown in the video. Specifically, it may be that "what is your ideal vehicle? ". And simultaneously, two or more answers are given in the interactive elements for a video viewer to select, and the new energy environment-friendly display and the traditional energy automobile can be displayed. The video viewer can select one of the answers according to the preference of the viewer to operate the interactive element. The advertisement putting party can only make interactive contents related to the automobile advertisement, so that the cost of making the advertisement by the advertisement putting party is reduced, and meanwhile, the adaptation degree of the advertisement and the target video is improved, so that the insertion of the advertisement in the video is smooth.
The interactive element operation instruction may be an instruction generated in response to different operations of the user, such as a click instruction, a double click instruction, a slide instruction, a terminal motion instruction, and the like. Different interactive element operating instructions can also correspond to advertisements of different advertisement putting parties. For example, the target video contains a human dialogue, which relates to a human topic. When the content is played, the interactive element displayed on the video comprises a question and two options. The problems are as follows: "what is your ideal life? ", the options are: "flower blossoming in spring, walk with saying", "warming house, city garden". When the video viewer selects the previous option, the presented content is associated with an advertisement for the travel agency. When the video viewer selects the latter option, the presented content is associated with an advertisement for the real estate agency.
Because the content of the video reflects the preference of the video viewer to a certain extent, the advertisement putting party can select the video related to the advertisement product for advertisement putting when putting the advertisement. For example, when an education institution places an advertisement, a video of a city life class may be selected for placement. For another example, a game developer may select a hallucination-like video for advertisement placement. Therefore, the advertisement playing can better meet the requirements or preferences of audiences and generate better propaganda effect.
In one embodiment, the interaction conditions include at least one of:
playing to a preset time point of the target video;
the currently played image frame is consistent with a preset image;
playing to a preset image frame;
and detecting that the current image frame is provided with an interactive mark.
In practical application, when an advertisement is delivered, an advertisement delivery party can display the interactive elements at a certain time point of video broadcasting or during a certain image frame, can display the interactive elements when the image frame with the interactive marks is played, and can display the interactive elements when the image frame consistent with a preset image is played.
The interaction condition can be set to be a certain preset image frame, when the number or frame number of the currently played image frame is consistent with the preset image frame, the interaction condition is determined to occur, and the interaction elements are displayed.
Since the number of image frames per second is large, setting the interaction condition to play a specific image frame may increase the difficulty of the task when the advertisement is delivered. And it is not necessary to set a specific image frame in actual operation. Therefore, the interaction condition can be set to be that the currently played image frame is consistent with the preset image. Therefore, one image can be preset, and when the preset image is played, the interaction condition is judged to appear. The preset image may be a complete image or a certain element in the image. For example, if the preset image is a car, when the element of the car appearing in the played image frame is detected, it can be determined that the interaction condition occurs, and the interaction element is displayed. And (3) taking the consistency of the currently played image frame and the preset image as an interaction condition, and judging whether the interaction condition occurs or not frame by frame in the process of playing the target video. However, the interaction condition set in this way may be a fuzzy condition, for example, the preset image is a car image of a certain standard, and when it is recognized that the content played in the target video includes a car of a specific model, the interaction condition is determined to occur.
In one embodiment, displaying interactive elements in the target video includes:
generating a floating layer above the target video, the interactive elements being displayed in the floating layer.
The content of the interactive element may include more than two options provided for the user, or may prompt the video viewer to make different gesture signals in different states, or may prompt the video viewer to perform a certain operation on the target video playing terminal. For example, when a target video is played on a mobile terminal, a video viewer is prompted to slide the touch screen left or right. For another example, when the target video is played on the mobile terminal, the video viewer is prompted to rotate the mobile terminal. As another example, the user of the mobile terminal is prompted to shake the mobile terminal to indicate that the answer option provided in the interactive element is not selected.
The floating layer can have a certain transparency, so that the shielding of video pictures is reduced, and the experience of watching videos by users is guaranteed.
In one embodiment, presenting interactive content associated with an advertisement includes at least one of:
playing a video associated with the advertisement;
displaying a dynamic picture associated with the advertisement in a set area of the video playing terminal;
Jump to the advertisement landing page.
In one example, the target video includes a plurality of video segments, segment 1, segment 2, and segment 3. Segment 1 is played first and the interactive elements are displayed at the end of segment 1. Then, the segment 2 or the segment 3 associated with the advertisement is played according to the user's interactive element operation instruction.
In one example, when displaying a motion picture associated with an advertisement, the motion picture may be located anywhere in the video. For example, when the motion picture is a red-envelope motion picture, if the motion picture includes the motion of a person holding things, the red-envelope motion picture can be set at the position of the palm of the person in the video. The motion picture may be displayed simultaneously in multiple frames, for example, in the presence of rain in a red pack in a video.
Landing pages may also be referred to as landing pages, guide pages, and the like. For example, a landing page may be the first page a visitor is linked to on a website after clicking on content of interest on the website.
In an embodiment of the present invention, as shown in fig. 2, before playing the target video, the method further includes:
step S21: and detecting the advertisement display requirement of the playing terminal.
Step S22: and acquiring the interaction conditions, the interaction elements, the interaction contents and the corresponding relation between the interaction element operation instructions and the interaction contents of the target video through a Web port (Web Api) according to the advertisement display requirements.
The corresponding relation between the interactive element operation instruction and the interactive content is the basis for displaying the interactive content associated with the advertisement after receiving the interactive element operation instruction. When the advertisement display requirement of the playing terminal is detected, the advertisement display requirement can be set by default for a general video viewer. For example, before playing a target video, the interaction condition, the interaction element, and the corresponding relationship between the interaction element operation instruction and the interaction content of the target video are obtained by default. For some web videos, the videos are played by clicking through some account numbers with VIP identities. In this case, the account may have an advertisement removal function, and the acquired advertisement display requirement indicates that acquisition of the interaction condition, the interaction element, and the corresponding relationship between the interaction element operation instruction and the interaction content is prohibited, and the content is not acquired before the target video is played, so that the advertisement is prevented from being displayed when the target video is played.
In an example of the present invention, detecting an advertisement display requirement of a playing terminal may further include: acquiring an application program record of a playing terminal, and identifying and extracting keywords; and determining advertisement display requirements according to the keywords. In some target videos, there may be situations where different advertising sponsors all wish to insert advertisements therein. The viewing experience may be degraded due to the fact that advertisements appear too many times in a target video. Therefore, when one target video is advertised by more than one advertising party, a certain number of advertisements can be randomly selected to be displayed in the target video playing process before the target video is played. And the preference and the requirement of a video viewer can be judged and identified according to the application program record of the playing terminal, so that the advertisements displayed in the target video can be selected in a targeted manner. The application record may be a shopping record of a shopping application, a browser browsing record, a photograph taken by a shooting program, or the like.
In an embodiment of the present invention, as shown in fig. 3, before playing the target video, the method further includes:
step S31: according to the time required to insert the advertisement set by the advertisement putting party, performing frame-by-frame processing on the target video to generate a static picture corresponding to each second;
step S32: and configuring interaction conditions, interaction elements, interaction contents and the corresponding relation between the interaction element operation instructions and the interaction contents for the static pictures of the preset image frames according to the configuration instructions.
In order to simplify the conversion process of the still pictures and simplify the processing flow of the advertisement delivery party, the still picture corresponding to each second can be generated. The still picture corresponding to each second may be a still picture of a certain frame, or a still picture in which one or more image frames are combined.
In the specific example of the present invention, for further refinement, pictures may be generated frame by frame as necessary. And according to the time required to insert the advertisement set by the advertisement putting party, performing frame-by-frame processing on the target video, wherein the frame-by-frame processing can be performed on a section of related content in the target video, or the frame-by-frame processing can be performed on the whole target video. For example, when the advertisement delivery party is an automobile manufacturing enterprise, the video paragraphs in which vehicles appear in the target video may be processed frame by frame, or the entire target video may be processed frame by frame. The advertising publisher may preview the interactive content associated with the advertisement on the static picture. And when the preview instruction is received, analyzing the preview instruction, determining the display type of the interactive content, and displaying the interactive content according to the analysis result. For example, when a preview instruction is received, the preview instruction is analyzed, the display type of the interactive content is determined to be a dynamic image display, and the display position is a full-screen display, and then the dynamic image is displayed in the full screen according to the analysis result.
When the advertisement putting party puts the advertisement, the static picture can be configured, and interaction conditions, interaction elements and interaction content related to the advertisement are set. Therefore, when the image frame corresponding to the static image is played, the interactive elements are displayed, and the interactive content associated with the advertisement is displayed according to the interactive element operation instruction.
In an example of the present invention, if the duration of the target video is long, in order to facilitate the advertisement delivery party to find a video segment capable of being associated with the advertisement in a short time, the audio portion of the target video may be first identified, and a search word input by the advertisement delivery party may be received. If the audio part of the target video has target words which are consistent or approximate to the search words, outputting the search results of the target words and outputting the start-stop time of the video paragraph corresponding to each target word. Then, the advertisement putting party can select a target paragraph which is expected to insert the advertisement, and the putting platform carries out frame-by-frame processing on the target video according to the target paragraph selected by the advertisement putting party to generate a static picture corresponding to each frame.
In one example of the present invention, after presenting the interactive content associated with the advertisement according to the interactive element operation instruction, the method includes:
And returning to the step of displaying the interactive elements in the target video when the occurrence of the interactive condition is detected.
In actual operation, other interaction conditions can be set in the interaction content. When other interaction conditions occur, new interaction elements are displayed, so that the advertisement can interact with a video viewer for multiple times in the advertisement display process.
For example, the target video contains content about people going out, and the travel product provider sets interaction conditions in the target video. When the target video is played to a video paragraph of a person traveling by plane, the problem of displaying the interactive elements in the target video is as follows: "travel to? ", the answer included is: "the most American China", "classical Europe", "multiple America". When the video viewer selects "the best-beauty china," the interactive content associated with the domestic travel advertisement is presented. At the end of the interactive content, the interactive elements are displayed again, including the question: "which aspect of china is the most attractive to visitors", the corresponding answers include: "Zhuangmei river mountain" and "five thousand years up and down". When the video viewer selects 'five thousand years up and down', interactive content related to the famous historical civilized city advertisement is displayed, for example, a travel advertisement video of cities such as Beijing, Nanjing, Xian and the like is played.
Fig. 4 is a block diagram showing a structure of an advertisement presentation apparatus according to an embodiment of the present invention. As shown in fig. 4, the apparatus may include:
the playback module 41: the system is used for playing the target video;
the interactive element display module 42: the interactive element display device is used for displaying interactive elements in the target video when the occurrence of an interactive condition is detected;
the interactive element operation instruction receiving module 43: the system is used for receiving an interactive element operation instruction;
the interactive content display module 44: and the interactive content display module is used for displaying interactive content associated with the advertisement according to the interactive element operation instruction.
The interaction conditions comprise:
playing to a preset time point of the target video;
the currently played image frame is consistent with a preset image;
playing to a preset image frame;
and detecting that the current image frame is provided with an interactive mark.
In one embodiment of the present invention, the interactive element display module includes:
a floating layer generation unit: for generating a floating layer above the target video in which the interactive element is displayed.
In one embodiment of the present invention, the interactive content display module includes at least one of:
an advertisement playing unit: for playing a video associated with an advertisement;
moving picture display unit: the system comprises a video playing terminal, a dynamic image display device and a video playing terminal, wherein the video playing terminal is used for displaying a dynamic image associated with an advertisement in a set area of the video playing terminal;
A jumping unit: for jumping to the advertisement landing page.
In one embodiment of the present invention, as shown in fig. 5, the apparatus further comprises:
the advertisement display demand detection module 51: the advertisement display method comprises the steps of detecting advertisement display requirements of a playing terminal;
the acquisition module 52: and the system is used for acquiring the interaction conditions, the interaction elements, the interaction contents and the corresponding relation between the interaction element operating instructions and the interaction contents of the target video through the webpage port according to the advertisement display requirements.
In one embodiment of the present invention, as shown in fig. 6, the apparatus further comprises:
the still picture generation module 61: the system comprises a target video processing module, a video processing module and a video processing module, wherein the target video processing module is used for processing the target video frame by frame according to the time required to insert the advertisement and set by an advertisement putting party to generate a static picture corresponding to each second;
the configuration module 62: and the interactive condition, the interactive elements, the interactive contents and the corresponding relation between the interactive element operation instruction and the interactive contents are configured for the static picture of the preset image frame according to the configuration instruction.
The functions of the modules in the apparatuses according to the embodiments of the present invention may refer to the corresponding descriptions in the above methods, and are not described herein again.
Fig. 7 is a block diagram showing a structure of an advertisement presentation apparatus according to an embodiment of the present invention. As shown in fig. 7, the apparatus includes: a memory 910 and a processor 920, the memory 910 having stored therein computer programs operable on the processor 920. The processor 920 implements the method in the above embodiments when executing the computer program. The number of the memory 910 and the processor 920 may be one or more.
The device also includes:
and a communication interface 930 for communicating with an external device to perform data interactive transmission.
If the memory 910, the processor 920 and the communication interface 930 are implemented independently, the memory 910, the processor 920 and the communication interface 930 may be connected to each other through a bus and perform communication with each other. The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown in FIG. 7, but this is not intended to represent only one bus or type of bus.
Optionally, in an implementation, if the memory 910, the processor 920 and the communication interface 930 are integrated on a chip, the memory 910, the processor 920 and the communication interface 930 may complete communication with each other through an internal interface.
An embodiment of the present invention provides a computer-readable storage medium, which stores a computer program, and the computer program is used for implementing the method of any one of the above embodiments when being executed by a processor.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Moreover, various embodiments or examples and features of various embodiments or examples described in this specification can be combined and combined by one skilled in the art without being mutually inconsistent.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means two or more unless specifically defined otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may also be stored in a computer readable storage medium. The storage medium may be a read-only memory, a magnetic or optical disk, or the like.
The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive various changes or substitutions within the technical scope of the present invention, and these should be covered by the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. An advertisement display method, comprising:
playing the target video;
when an interaction condition is detected to occur, a floating layer is generated above the target video, and interaction elements which are relatively independent from the target video are displayed in the floating layer; the interactive element is used for presenting options of a question and at least two answers, and the interactive condition comprises: the currently played image frame is consistent with a preset image, and the preset image is a complete image;
receiving an interactive element operation instruction;
according to the interactive element operation instruction, displaying interactive content associated with the advertisement corresponding to the option selected by the user, wherein the interactive content comprises the following steps:
and determining to play the video clip included by the target video according to the interactive element operation instruction.
2. The method of claim 1, wherein the interaction condition further comprises at least one of:
playing to a preset time point of the target video;
playing to a preset image frame;
and detecting that the current image frame is provided with an interactive mark.
3. The method of claim 1, wherein presenting interactive content associated with the advertisement comprises at least one of:
playing a video associated with the advertisement;
displaying a dynamic picture associated with the advertisement in a set area of the video playing terminal;
jump to the advertisement landing page.
4. The method of claim 1, wherein prior to playing the target video, further comprising:
detecting the advertisement display requirement of a playing terminal;
and acquiring the interaction conditions, the interaction elements, the interaction contents and the corresponding relation between the interaction element operation instructions and the interaction contents of the target video through the webpage port according to the advertisement display requirements.
5. The method of claim 1, wherein prior to playing the target video, further comprising:
according to the time required to insert the advertisement set by the advertisement putting party, performing frame-by-frame processing on the target video to generate a static picture corresponding to each second;
And configuring interaction conditions, interaction elements, interaction contents and the corresponding relation between the interaction element operation instructions and the interaction contents for the static pictures of the preset image frames according to the configuration instructions.
6. An advertising display device, comprising:
a playing module: the system is used for playing the target video;
the interactive element display module: the device comprises a floating layer and a display layer, wherein the floating layer is used for generating a floating layer above the target video when an interaction condition is detected to occur, and an interaction element which is relatively independent from the target video is displayed in the floating layer; the interactive element is used for presenting options of a question and at least two answers; the interaction conditions comprise: the currently played image frame is consistent with a preset image, and the preset image is a complete image;
the interactive element operation instruction receiving module: the system is used for receiving an interactive element operation instruction;
the interactive content display module: the method is used for displaying interactive content associated with the advertisement corresponding to the option selected by the user according to the interactive element operation instruction, and comprises the following steps:
and determining to play the video clip included by the target video according to the interactive element operation instruction.
7. The apparatus of claim 6, wherein the interaction condition comprises:
Playing to a preset time point of the target video;
playing to a preset image frame;
and detecting that the current image frame is provided with an interactive mark.
8. The apparatus of claim 6, wherein the interactive content presentation module comprises at least one of:
an advertisement playing unit: for playing a video associated with an advertisement;
moving picture display unit: the system comprises a video playing terminal, a dynamic image display device and a video playing terminal, wherein the video playing terminal is used for displaying a dynamic image associated with an advertisement in a set area of the video playing terminal;
a jumping unit: for jumping to the advertisement landing page.
9. The apparatus of claim 6, further comprising:
advertisement show demand detection module: the advertisement display method comprises the steps of detecting advertisement display requirements of a playing terminal;
an acquisition module: and the system is used for acquiring the interaction conditions, the interaction elements, the interaction contents and the corresponding relation between the interaction element operating instructions and the interaction contents of the target video through the webpage port according to the advertisement display requirements.
10. The apparatus of claim 6, further comprising:
a still picture generation module: the system comprises a target video processing module, a video processing module and a video processing module, wherein the target video processing module is used for processing the target video frame by frame according to the time required to insert the advertisement and set by an advertisement putting party to generate a static picture corresponding to each second;
A configuration module: and the interactive condition, the interactive elements, the interactive contents and the corresponding relation between the interactive element operation instruction and the interactive contents are configured for the static picture of the preset image frame according to the configuration instruction.
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| CN111669639A (en) * | 2020-06-15 | 2020-09-15 | 北京字节跳动网络技术有限公司 | Display method and device of movable entrance, electronic equipment and storage medium |
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