CN111526396B - Method and equipment for controlling excitation video playing - Google Patents

Method and equipment for controlling excitation video playing Download PDF

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Publication number
CN111526396B
CN111526396B CN202010349512.4A CN202010349512A CN111526396B CN 111526396 B CN111526396 B CN 111526396B CN 202010349512 A CN202010349512 A CN 202010349512A CN 111526396 B CN111526396 B CN 111526396B
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incentive
video
target
information
excitation
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CN111526396A (en
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周婷婷
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Shanghai Lianshang Network Technology Co Ltd
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Shanghai Lianshang Network Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47211—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting pay-per-view content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The application aims to provide a method and equipment for controlling motivation video playing, wherein the method comprises the following steps: receiving play request information which is sent by user equipment and used for playing a target motivation video in a reading application; responding to the playing request information, detecting whether a historical playing record corresponding to the target incentive video exists on the user equipment, and determining incentive strategy information corresponding to the target incentive video according to a detection result; returning the incentive strategy information and the video stream information of the target incentive video to the user equipment as response information of the playing request information; and receiving the actual playing duration of the target incentive video sent by the user equipment, determining the actual incentive information corresponding to the playing process in the reading application based on the incentive strategy information, and sending the actual incentive information to the user equipment.

Description

Method and equipment for controlling excitation video playing
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for controlling motivational video playback.
Background
With the development of the times, the incentive video becomes a main stream advertisement form which is developed vigorously, and users are generally required to obtain certain rewards after the users watch the incentive video. In the prior art, the playing time of the motivational video is usually longer, generally more than 30 seconds.
Disclosure of Invention
It is an object of the present application to provide a method and apparatus for controlling motivational video playback.
According to an aspect of the present application, there is provided a method for controlling an incentive video play at a network device side, the method comprising:
receiving play request information which is sent by user equipment and used for playing a target motivation video in a reading application;
responding to the playing request information, detecting whether a historical playing record corresponding to the target incentive video exists on the user equipment, and determining incentive strategy information corresponding to the target incentive video according to a detection result, wherein the incentive strategy information comprises incentive playing duration and incentive information corresponding to the target incentive video;
returning the incentive strategy information and the video stream information of the target incentive video to the user equipment as response information of the playing request information;
and receiving the actual playing duration of the target incentive video sent by the user equipment, determining the actual incentive information corresponding to the playing process in the reading application based on the incentive strategy information, and sending the actual incentive information to the user equipment.
According to another aspect of the present application, there is provided a method for controlling motivational video playing at a user equipment, the method comprising:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving incentive strategy information corresponding to the target incentive video and video stream information of the target incentive video returned by network equipment, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video;
playing the target incentive video in the reading application and sending the actual playing duration of the target incentive video to the network equipment;
and receiving actual incentive information which is sent by the network equipment and is determined based on the incentive strategy information and corresponds to the playing process in the reading application.
According to another aspect of the present application, there is provided a method for controlling motivational video playing at a user equipment, the method comprising:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving video stream information of the target excitation video returned by the network equipment;
detecting whether a historical play record corresponding to the target excitation video exists on the user equipment or not, and determining excitation strategy information corresponding to the target excitation video according to a detection result, wherein the excitation strategy information comprises excitation play duration and excitation information corresponding to the target excitation video;
playing the target incentive video in the reading application according to the incentive strategy information and the video stream information;
and determining the corresponding actual incentive information of the playing process in the reading application based on the incentive strategy information according to the actual playing duration of the target incentive video.
According to an aspect of the present application, there is provided a network device for controlling motivational video playback, the device including:
the one-to-one module is used for receiving play request information which is sent by user equipment and used for playing a target motivation video in a reading application;
a second module, configured to respond to the play request information, detect whether a historical play record corresponding to the target excitation video exists on the user equipment, and determine excitation policy information corresponding to the target excitation video according to a detection result, where the excitation policy information includes an excitation play duration and excitation information corresponding to the target excitation video;
a third module, configured to return the incentive policy information and the video stream information of the target incentive video to the user equipment as response information of the play request information;
and the fourth module is used for receiving the actual playing duration of the target incentive video sent by the user equipment, determining actual incentive information corresponding to the playing process in the reading application based on the incentive strategy information, and sending the actual incentive information to the user equipment.
According to another aspect of the present application, there is provided a user equipment for controlling an incentive video play, the equipment comprising:
the first module is used for sending playing request information for playing the target incentive video in the reading application to the network equipment;
a second module, configured to receive incentive policy information corresponding to the target incentive video and video stream information of the target incentive video, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video;
a second module and a third module, which are used for playing the target incentive video in the reading application and sending the actual playing duration of the target incentive video to the network equipment;
and a fourth module, configured to receive actual incentive information, which is sent by the network device and determined based on the incentive policy information and corresponds to the playing process in the reading application.
According to another aspect of the present application, there is provided a user equipment for controlling an incentive video play, the equipment comprising:
the third module is used for sending playing request information for playing the target incentive video in the reading application to the network equipment;
a third module and a second module, which are used for receiving the video stream information of the target excitation video returned by the network equipment;
a third module, configured to detect whether a historical play record corresponding to the target incentive video exists on the user equipment, and determine incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video;
a third module and a fourth module, configured to play the target incentive video in the reading application according to the incentive policy information and the video stream information;
and the thirty-five module is used for determining the corresponding actual incentive information in the reading application in the playing process based on the incentive strategy information according to the actual playing duration of the target incentive video.
According to an aspect of the present application, there is provided an apparatus for controlling motivational video playback, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
receiving play request information which is sent by user equipment and used for playing a target motivation video in a reading application;
responding to the playing request information, detecting whether a historical playing record corresponding to the target incentive video exists on the user equipment, and determining incentive strategy information corresponding to the target incentive video according to a detection result, wherein the incentive strategy information comprises incentive playing duration and incentive information corresponding to the target incentive video;
returning the incentive strategy information and the video stream information of the target incentive video to the user equipment as response information of the playing request information;
and receiving the actual playing duration of the target incentive video sent by the user equipment, determining the actual incentive information corresponding to the playing process in the reading application based on the incentive strategy information, and sending the actual incentive information to the user equipment.
According to another aspect of the present application, there is provided an apparatus for controlling motivational video playback, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving incentive strategy information corresponding to the target incentive video and video stream information of the target incentive video returned by network equipment, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video;
playing the target incentive video in the reading application and sending the actual playing duration of the target incentive video to the network equipment;
and receiving actual incentive information which is sent by the network equipment and is determined based on the incentive strategy information and corresponds to the playing process in the reading application.
According to another aspect of the present application, there is provided an apparatus for controlling motivational video playback, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving video stream information of the target excitation video returned by the network equipment;
detecting whether a historical play record corresponding to the target excitation video exists on the user equipment or not, and determining excitation strategy information corresponding to the target excitation video according to a detection result, wherein the excitation strategy information comprises excitation play duration and excitation information corresponding to the target excitation video;
playing the target incentive video in the reading application according to the incentive strategy information and the video stream information;
and determining the corresponding actual incentive information of the playing process in the reading application based on the incentive strategy information according to the actual playing duration of the target incentive video.
According to one aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:
receiving play request information which is sent by user equipment and used for playing a target motivation video in a reading application;
responding to the playing request information, detecting whether a historical playing record corresponding to the target incentive video exists on the user equipment, and determining incentive strategy information corresponding to the target incentive video according to a detection result, wherein the incentive strategy information comprises incentive playing duration and incentive information corresponding to the target incentive video;
returning the incentive strategy information and the video stream information of the target incentive video to the user equipment as response information of the playing request information;
and receiving the actual playing duration of the target incentive video sent by the user equipment, determining the actual incentive information corresponding to the playing process in the reading application based on the incentive strategy information, and sending the actual incentive information to the user equipment.
According to another aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving incentive strategy information corresponding to the target incentive video and video stream information of the target incentive video returned by network equipment, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video;
playing the target incentive video in the reading application and sending the actual playing duration of the target incentive video to the network equipment;
and receiving actual incentive information which is sent by the network equipment and is determined based on the incentive strategy information and corresponds to the playing process in the reading application.
According to another aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving video stream information of the target excitation video returned by the network equipment;
detecting whether a historical play record corresponding to the target excitation video exists on the user equipment or not, and determining excitation strategy information corresponding to the target excitation video according to a detection result, wherein the excitation strategy information comprises excitation play duration and excitation information corresponding to the target excitation video;
playing the target incentive video in the reading application according to the incentive strategy information and the video stream information;
and determining the corresponding actual incentive information of the playing process in the reading application based on the incentive strategy information according to the actual playing duration of the target incentive video.
Compared with the prior art, the method and the device have the advantages that the incentive strategy information corresponding to the target incentive video can be dynamically determined by judging whether the target incentive video is played on the user equipment or not, so that when the user does not watch the target incentive video for the first time, the playing time of the target incentive video can be dynamically shortened, and good popularization effect can be obtained while the user experience is not influenced.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
fig. 1 shows a flow chart of a method for controlling an incentive video play at a network device according to an embodiment of the present application;
FIG. 2 illustrates a flow chart of a method for controlling motivational video playback at a user equipment, according to an embodiment of the present application;
FIG. 3 illustrates a flow diagram of a system method for controlling motivational video playback according to one embodiment of the present application;
FIG. 4 illustrates a flow chart of a method for controlling motivational video playback at a user equipment, according to an embodiment of the present application;
FIG. 5 illustrates a flow diagram of a method for controlling motivational video playback according to one embodiment of the present application;
FIG. 6 illustrates a network device architecture diagram for controlling motivational video playback according to one embodiment of the present application;
FIG. 7 illustrates a user equipment structure diagram for controlling motivational video playback according to one embodiment of the present application;
FIG. 8 illustrates a user equipment structure diagram for controlling motivational video playback according to one embodiment of the present application;
FIG. 9 is a schematic diagram of a target stimulus video playback page according to an example of the subject application;
FIG. 10 is a schematic illustration of a target stimulus video playback page according to another example of the subject application;
FIG. 11 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, may be used to store information that may be accessed by the computing device.
The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
Fig. 1 shows a flowchart of a method for controlling an incentive video play at a network device according to an embodiment of the present application, the method comprising steps S11, S12, S13 and S14. In step S11, the network device receives the play request information sent by the user device for playing the target motivational video in the reading application; in step S12, the network device, in response to the play request information, detects whether a historical play record corresponding to the target incentive video exists on the user equipment, and determines incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes an incentive play duration and incentive information corresponding to the target incentive video; in step S13, the network device returns the incentive policy information and the video stream information of the target incentive video to the user device as response information of the play request information; in step S14, the network device receives the actual playing duration of the target incentive video sent by the user device, determines actual incentive information corresponding to the playing process in the reading application based on the incentive policy information, and sends the actual incentive information to the user device.
In step S11, the network device receives the play request information sent by the user device to play the target incentive video in the reading application. In some embodiments, the incentive video is a video containing promotion content, and is a conventional promotion and presentation mode in reading applications, and only after the user completely or partially views the incentive video, the corresponding incentive can be obtained. In some embodiments, the incentive may be a reading coin reward (e.g., reward 100 reading coins), a reading chapter reward (e.g., reward for continuing to read the next chapter), or any other form of reward in the reading application. In some embodiments, the target incentive video may be determined locally by the reading application, and in this case, the received play request information further includes identification information (for example, an incentive video name or an incentive video ID) of the target incentive video determined locally by the reading application. For example, when a user clicks a "view incentive video VideoA" button in a reading application, the user device sends, in response to the click operation, play request information for playing the target incentive video to the network device, where the play request information also includes identification information ("VideoA") of the target incentive video. In some embodiments, the target incentive video may also be determined by the network device. For example, the user clicks a "read next" button in the reading application, and the user device sends, in response to the clicking operation, play request information for playing the target-excited video to the network device.
In step S12, the network device, in response to the play request information, detects whether a historical play record corresponding to the target incentive video exists on the user equipment, and determines incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes an incentive play duration and incentive information corresponding to the target incentive video. In some embodiments, the detection result is used for indicating whether a historical play record corresponding to the target excitation video exists on the user equipment; if the detection result indicates that no historical playing record corresponding to the target excitation video exists, determining the longest playing time corresponding to the target excitation video as the excitation playing time corresponding to the target excitation video; if the detection result indicates that the historical play record corresponding to the target excitation video exists, the excitation play time corresponding to the target excitation video can be dynamically determined, and the determined excitation play time is smaller than the longest play time corresponding to the target excitation video. In some embodiments, the incentive policy information includes any information related to an incentive policy corresponding to the target playing video, optionally, the incentive policy information is used to describe from which time point at least how long the incentive video played can obtain what incentive, including but not limited to the duration of the incentive play, the starting play time, and the corresponding incentive information, for example, the incentive policy information may be "from the beginning of playing at least 30 seconds of incentive video can obtain a reward of 100 reading coins". In some embodiments, if the target incentive video has been played on the user equipment, incentive policy information corresponding to the target incentive video may be determined. In some embodiments, the incentive play duration is used to indicate the shortest play duration required for obtaining the incentive, that is, when the actual play duration of the target incentive video reaches the incentive play duration, the user can only pick up the incentive, otherwise, the user cannot pick up the incentive, for example, the longest play duration of the target incentive video is 40s, and if it is determined that the incentive play duration of the target incentive video is 30s, the user can pick up the incentive when the actual play duration is greater than or equal to 30 s. In some embodiments, the incentive information is used to indicate an incentive corresponding to the target incentive video, that is, an incentive that is allowed to be received by the user after the actual playing time of the target incentive video reaches the incentive playing time. In some embodiments, in response to the play request information, it is detected whether a history play record corresponding to the target incentive video exists on the user equipment, and if so, it may be further determined whether the number of times the target incentive video has been played or the frequency of the target incentive video has been played on the user equipment is greater than or equal to a predetermined play number threshold or play frequency threshold according to the history play record, and if so, incentive policy information corresponding to the target incentive video is determined. In some embodiments, if the target incentive video has not been played on the user device, the incentive video must be played completely to obtain the corresponding incentive. In some embodiments, when the user does not watch the target incentive video for the first time, the playing time of the target incentive video can be dynamically shortened, so that a good popularization effect can be obtained while the user experience is not influenced.
In step S13, the network device returns the incentive policy information and the video stream information of the target incentive video to the user device as response information of the play request information. In some embodiments, the video stream information of the target incentive video may be an online playing address of the target incentive video, and may also be a file stream corresponding to the target incentive video file.
In step S14, the network device receives the actual playing duration of the target incentive video sent by the user device, determines actual incentive information corresponding to the playing process in the reading application based on the incentive policy information, and sends the actual incentive information to the user device. In some embodiments, if the target-inspired video is played from the beginning, the actual playing time is equal to the current playing time, and if the target-inspired video is played from the predetermined starting playing time, the actual playing time is equal to the current playing time minus the predetermined starting playing time. In some embodiments, the actual incentive information is used to indicate an incentive that the user can actually obtain, the server determines an incentive that the user can actually obtain in the reading application according to an actual playing time length of a target incentive video sent by the user equipment and based on the incentive policy information, if the actual playing time length is greater than or equal to an incentive playing time length in the incentive policy information, the user can obtain the incentive indicated by the incentive information in the incentive policy information, and if the actual playing time length is less than the incentive playing time length in the incentive policy information, the user cannot obtain the incentive indicated by the incentive information in the incentive policy information and sends the actual incentive information to the user equipment. In some embodiments, when the actual playing time length reaches the incentive playing time length in the incentive policy information, the user equipment may present a skip button on the incentive video playing page, and the user may directly skip the target incentive video by clicking the skip button and directly obtain the incentive indicated by the incentive information in the incentive policy information.
In some embodiments, the step S12 includes a step S121 (not shown), a step S122 (not shown), and a step S123 (not shown). In step S121, the network device detects whether a historical play record corresponding to the target excitation video exists on the user equipment in response to the play request information; in step S122, if the excitation policy information exists, the network device determines excitation policy information corresponding to the target excitation video, where the excitation policy information includes excitation play time and excitation information corresponding to the target excitation video, and the excitation play time is less than the longest play time of the target excitation video; in step S123, if not, the network device determines incentive policy information corresponding to the target incentive video, where the incentive policy information includes an incentive playing duration and incentive information corresponding to the target incentive video, and the incentive playing duration is the longest playing duration of the target incentive video. In some embodiments, if the detection result indicates that a history play record corresponding to the target excitation video exists on the user equipment, which indicates that the target excitation video has been played on the user equipment, the incentive policy information corresponding to the target excitation video may be dynamically determined, where an incentive play duration in the incentive policy information is shorter than a longest play duration of the target excitation video, that is, if the target excitation video has been played on the user equipment, the incentive play duration is shorter than the longest play duration of the target excitation video, so that the user does not need to completely watch the target excitation video but only needs to watch a part of content of the target excitation video to obtain an incentive; in some embodiments, the more times the target incentive video has been played on the user equipment, or the higher the playing frequency, the shorter the incentive playing time of the target incentive video determined in real time. In some embodiments, if the detection result indicates that there is no history play record corresponding to the target excitation video on the user equipment, which indicates that the target excitation video has not been played on the user equipment, the longest play duration corresponding to the target excitation video may be determined as the excitation play duration, that is, the user must completely watch all the content of the target excitation video to obtain the excitation.
In some embodiments, the incentive policy information further includes a start playing time corresponding to the target incentive video; wherein the step S122 further includes: if the target excitation video exists, the network equipment determines the starting playing time corresponding to the target excitation video. In some embodiments, incentive policy information corresponding to the target incentive video may be determined according to a starting playing time (e.g., 1 minute) corresponding to the target incentive video (e.g., starting playing the incentive video from 1 minute, and obtaining a reward of 100 reading coins after the playing is completed).
In some embodiments, the determining a starting playing time corresponding to the target incentive video includes: and determining the starting playing time corresponding to the target excitation video according to the video characteristic information corresponding to the target excitation video. In some embodiments, the video feature information includes, but is not limited to, a video name of the target incentive video, a video type, an associated promoter or associated promotional content, and the like. For example, the starting playing time corresponding to the target incentive video may be determined according to the promotion content associated with the target incentive video, if the associated promotion content is a certain hand tour, the starting time of the combat section in the target incentive video may be used as the starting playing time corresponding to the target incentive video, and if the associated promotion content is a certain entity commodity, the starting time of the commodity function introduction section in the target incentive video may be used as the starting playing time corresponding to the target incentive video.
In some embodiments, the determining, according to the video feature information corresponding to the target excitation video, the start playing time corresponding to the target excitation video includes: determining at least one key content segment corresponding to the target incentive video according to the video characteristic information corresponding to the target incentive video, and determining the starting playing time corresponding to the target incentive video according to the at least one key content segment. In some embodiments, at least one key content segment (e.g., a battle segment) corresponding to the target incentive video may be determined according to video feature information (e.g., the associated promotional content is a certain hand game), if there is only one key content segment, the start point of the key content segment is directly used as the start playing time corresponding to the target incentive video, and if there are multiple key content segments, the start point of one of the key content segments (e.g., the most forward key content segment) may be used as the start playing time corresponding to the target incentive video.
In some embodiments, the determining a starting playing time corresponding to the target incentive video includes: and determining the starting playing time corresponding to the target excitation video according to the historical playing record. In some embodiments, if the history play record corresponding to the target excitation video is only once, the end time point corresponding to the history play record may be directly changed to be the starting play time of the playing of the target excitation video, and if the history play record corresponding to the target excitation video exists for multiple times, the end time point corresponding to the latest history play record may be used as the starting play time of the playing of the target excitation video, or the rearmost end time point of the end time points corresponding to the multiple times of history play records may be used as the starting play time of the playing of the target excitation video.
In some embodiments, the determining, according to the historical play record, a start play time corresponding to the target incentive video includes: determining a corresponding end time point when the user watches the target excitation video last time according to the historical playing record corresponding to the target excitation video; and determining the starting playing time corresponding to the target excitation video according to the ending time point. In some embodiments, according to the historical playing record corresponding to the target excitation video, an end time point (e.g., 40 seconds) corresponding to the last time the user viewed the target excitation video may be used as the starting playing time for playing the target excitation video this time.
In some embodiments, the step S122 includes: if the target excitation video exists, the network equipment determines the excitation playing time length corresponding to the target excitation video, and determines the excitation strategy information corresponding to the target excitation video according to the excitation playing time length. In some embodiments, if the target incentive video has been played on the user equipment, incentive policy information corresponding to the target incentive video is determined according to an incentive playing time (e.g., 1 minute) corresponding to the target incentive video (e.g., a reward of 100 reading coins can be obtained when the incentive video is played for at least 1 minute).
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: and determining the incentive playing time length corresponding to the target incentive video according to the historical playing record corresponding to the target incentive video. In some embodiments, if the historical playing times corresponding to the target excitation video are more, the excitation playing time length for playing the target excitation video at this time is shorter, and if the historical playing times corresponding to the target excitation video are less, the excitation playing time length for playing the target excitation video at this time is longer.
In some embodiments, the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video includes: and obtaining a frequency range in which the frequency of watching the target excitation video by the user history falls, and determining the excitation duration corresponding to the frequency range as the excitation playing duration corresponding to the target excitation video. In some embodiments, the later range of times corresponds to shorter actuation playback times, e.g., the earlier range of times is 1-5 and the later range of times is 6-10. In some embodiments, if the number of times that the user historically watches the target excitation video falls into the frequency range, the longer the excitation playing time of the target excitation video played this time, and the shorter the frequency range, the shorter the excitation playing time of the target excitation video played this time. For example, the incentive play time length corresponding to the frequency range 1-5 is 50 seconds, the incentive play time length corresponding to the frequency range 6-10 is 40 seconds, and if the frequency of the user historically watching the target incentive video is 3 times, since the frequency falls into the frequency range 1-5, one time you take the incentive play time length 50 seconds corresponding to the frequency range 1-5 as the incentive play time length of the target incentive video played this time.
In some embodiments, the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video includes: and determining the incentive playing time length corresponding to the target incentive video according to the skipping times of skipping and watching the target incentive video by the user history. In some embodiments, when the actual playing time length reaches the incentive playing time length in the incentive policy information, a skip button is presented on the incentive video playing page, and a user clicks the skip button to directly skip the incentive video and directly obtain the incentive indicated by the incentive information in the incentive policy information. In some embodiments, the more the skipping times of the user for skipping and watching the target excitation video historically, the shorter the excitation play time length of the target excitation video played this time is, and the less the skipping times of the user for skipping and watching the target excitation video historically, the longer the excitation play time length of the target excitation video played this time is.
In some embodiments, the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video includes: and determining the excitation playing time length corresponding to the target excitation video according to the exit times of the user for exiting from watching the target excitation video. In some embodiments, when the actual playing time length has not reached the incentive playing time length in the policy information, the user may directly quit watching the target incentive video and abandon the incentive corresponding to the target incentive video. In some embodiments, the more the exit times of the user that historically exits from watching the target excitation video, the shorter the excitation playing time length of the target excitation video played this time, and the less the exit times of the user that historically exits from watching the target excitation video, the longer the excitation playing time length of the target excitation video played this time.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: determining incentive playing time corresponding to the target incentive video according to the user use condition information of the promotion content associated with the target incentive video; wherein the user usage information includes but is not limited to: whether the user downloads or installs the promotion content corresponding to the target incentive video; the user history uses the frequency information of the promotion content; the user uses the time length information of the promotion content historically; frequency information of the user history using the promotion content; and the user uses the time information of the promotion content recently. In some embodiments, if the user has downloaded or installed the promotion content corresponding to the target incentive video (for example, the promotion content is a certain hand game), the incentive playing time length for playing the target incentive video at this time is shorter. In some embodiments, if the number of times the user uses the promotion content historically is greater, the incentive playing time length of the target incentive video played this time is shorter, and if the number of times the user uses the promotion content historically is smaller, the incentive playing time length of the target incentive video played this time is longer. In some embodiments, the longer the duration of using the promotion content by the user history, the shorter the duration of excitement playing of the target excitement video played this time, and the shorter the duration of using the promotion content by the user history, the longer the excitement playing of the target excitement video played this time. In some embodiments, the excitation playing time length of the target excitation video played this time is shorter the higher the frequency of using the promotion content by the user history, and the excitation playing time length of the target excitation video played this time is longer the lower the frequency of using the promotion content by the user history. In some embodiments, the shorter the time interval between the time when the user used the promotion content most recently (e.g., last time) and the current time is, the shorter the incentive play duration of the target incentive video played this time is, and if the time interval is longer, the longer the incentive play duration of the target incentive video played this time is.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: determining an incentive playing time corresponding to the target incentive video according to the user attribute information corresponding to the user; wherein the user attribute information includes but is not limited to: type information corresponding to the user; grade information corresponding to the user; and interest tag information corresponding to the user. In some embodiments, if the user type is a paid user or a VIP user, the more the excitation playing time length of the target excitation video played this time is short, and if the user type is a free user or a general user, the more the excitation playing time length of the target excitation video played this time is long. In some embodiments, if the user Level (e.g., member Level3) is greater than or equal to a predetermined Level threshold (e.g., member Level2), the excitement playing time length of the target excitement video played this time is shorter, otherwise, if the user Level is less than the predetermined Level threshold, the excitement playing time length of the target excitement video played this time is longer. In some embodiments, if the interest tag (e.g., "like sports") of the user matches with the promotion content (e.g., "sports shoes") corresponding to the target incentive video, the incentive playing time length of the target incentive video played this time is shorter, otherwise, if not, the incentive playing time length of the target incentive video played this time is longer.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: and determining the incentive playing time length corresponding to the target incentive video according to the current reading speed of the user. In some embodiments, the current reading speed of the user may be determined by the reading page turning speed of the user, if the reading page turning speed of the user is faster, the excitation playing time length of the target excitation video played this time is shorter, otherwise, if the reading page turning speed of the user is slower, the excitation playing time length of the target excitation video played this time is longer.
Fig. 2 shows a flowchart of a method for controlling an incentive video play at a user equipment side according to an embodiment of the present application, the method comprising step S21, step S22, step S23 and step S24. In step S21, the user equipment sends, to the network device, play request information for playing the target incentive video in the reading application; in step S22, the user equipment receives incentive policy information corresponding to the target incentive video and video stream information of the target incentive video, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video; in step S23, the user equipment plays the target incentive video in the reading application and sends the actual playing duration of the target incentive video to the network device; in step S24, the user device receives the actual incentive information sent by the network device and determined based on the incentive policy information, where the actual incentive information corresponds to the playing process in the reading application.
In step S21, the user device sends play request information for playing the target incentive video in the reading application to the network device. In some embodiments, the user device transmits, to the network device, play request information for playing the target-incentive video in response to a predetermined operation performed by the user in the reading application. In some embodiments, the target incentive video may be determined locally by the reading application, and in this case, the play request message sent to the server may further include identification information (for example, an incentive video name or an incentive video ID) of the target incentive video determined locally by the reading application. For example, when a user clicks a "view incentive video VideoA" button in a reading application, the user equipment sends, in response to the click operation, play request information for playing a target incentive video to a server corresponding to the reading application, where the play request information also includes identification information ("VideoA") of the target incentive video. In some embodiments, the target incentive video may also be determined by the network device. For example, the user clicks a "read next page" button in the reading application, and the user device sends, in response to the clicking operation, the play request information for playing the target-excited video to the server corresponding to the reading application.
In step S22, the user equipment receives incentive policy information corresponding to the target incentive video and video stream information of the target incentive video returned by the network equipment, where the incentive policy information includes an incentive play time and incentive information corresponding to the target incentive video. In some embodiments, the incentive policy information is used to describe what incentive video played at least for a long time from which point in time may receive an incentive, including but not limited to an incentive play duration, a start play time, and corresponding incentive information, for example, the incentive policy information may be "an incentive video played at least for 30 seconds from the beginning may receive a reward of 100 reading coins". In some embodiments, the video stream information of the target incentive video may be an online playing address of the target incentive video, and may also be a file stream corresponding to the target incentive video file.
In step S23, the user equipment plays the target incentive video in the reading application and sends the actual playing duration of the target incentive video to the network device. In some embodiments, if the incentive policy information does not include a start playing time, the target incentive video is played directly from the beginning, and if the incentive policy information includes a start playing time, the target incentive video is played from the specified start playing time.
In step S24, the user device receives the actual incentive information sent by the network device and determined based on the incentive policy information, where the actual incentive information corresponds to the playing process in the reading application. In some embodiments, the network device determines, according to an actual playing duration of a target incentive video sent by the user device, an incentive that can be actually obtained by a user in the reading application based on the incentive policy information, if the actual playing duration is greater than or equal to an incentive playing duration in the incentive policy information, the user can obtain an incentive indicated by the incentive information in the incentive policy information, and if the actual playing duration is less than the incentive playing duration in the incentive policy information, the user cannot obtain the incentive indicated by the incentive information in the incentive policy information, and sends the actual incentive information to the user device. In some embodiments, when the actual playing time length reaches the incentive playing time length in the incentive policy information, a skip button is presented on the incentive video playing page, and when the user clicks the skip button, the target incentive video can be directly skipped, and the incentive indicated by the incentive information in the incentive policy information is directly obtained.
In some embodiments, the incentive policy information further includes a start play time corresponding to the target incentive video. In some embodiments, incentive policy information corresponding to the target incentive video may be determined according to a starting playing time (e.g., 1 minute) corresponding to the target incentive video (e.g., starting playing the incentive video from 1 minute, and obtaining a reward of 100 reading coins after the playing is completed).
In some embodiments, the method further comprises: the user equipment determines incentive prompt information and/or countdown information corresponding to the target incentive video according to the incentive strategy information; and presenting the incentive prompt information and/or the countdown information on a playing page of the target incentive video. In some embodiments, the incentive prompt information is used to prompt the user how long the target incentive video is played before obtaining the corresponding incentive, the countdown information is used to prompt the user of a time interval between the current playing time and the incentive playing time, when the target incentive video starts to be played, countdown is started, when the countdown is 0, a skip button is presented on the target incentive video playing page, and the user clicks the skip button, can directly skip the target incentive video, and directly obtain the corresponding incentive. Fig. 9 is a schematic diagram of a playing page of a target stimulus video according to an example of the present application, in which a countdown message "30" (i.e., 30 seconds) is presented at the top of the playing page, a stimulus prompt message "view next chapter readable for at least 30 seconds", and a close button "x" is presented, and if the user clicks the close button before the countdown is completed, the user cannot obtain the stimulus. Fig. 10 is a schematic diagram of a play page of a target incentive video of another example of the present application, in which the countdown is completed, and the top of the play page is presented with a "skip" button and a close button, and the user can finish playing the target incentive video and obtain a reward by clicking the "skip" button or the close button.
FIG. 3 illustrates a flow diagram of a system method for controlling motivational video playback, according to one embodiment of the present application.
As shown in fig. 3, in step S31, the user equipment sends play request information for playing the target motivational video in the reading application to the network equipment, and step S31 is the same as or similar to step S21, and is not described herein again; in step S32, the network device receives the play request information, detects whether a historical play record corresponding to the target excitation video exists on the user device in response to the play request information, and determines excitation policy information corresponding to the target excitation video according to a detection result, where the excitation policy information includes excitation play duration and excitation information corresponding to the target excitation video, and step S32 is the same as or similar to step S11 and step S12, and is not described herein again; in step S33, the network device returns the incentive policy information and the video stream information of the target incentive video to the user equipment as response information of the play request information, where step S33 is the same as or similar to step S13, and is not repeated herein; in step S34, the user equipment receives the incentive policy information and the video stream information, plays the target incentive video in the reading application, and sends an actual play duration of the target incentive video to the network device, where step S34 is the same as or similar to step S22 and step S23, and is not repeated here; in step S35, the user equipment determines actual excitation information corresponding to the playing process in the reading application according to the actual playing duration of the target excitation video and the excitation policy information, where step S35 is the same as or similar to step S24, and is not described herein again; in step S36, the network device receives the actual playing duration of the target excitation video sent by the user device, determines actual excitation information corresponding to the playing process in the reading application based on the excitation policy information, and sends the actual excitation information to the user device, where step S36 is the same as or similar to step S14, and is not described herein again; in step S37, the ue receives the actual excitation information sent by the network device, and step S37 is the same as or similar to step S25, which is not described herein again.
Fig. 4 shows a flowchart of a method for controlling an incentive video play at a user equipment side according to an embodiment of the present application, the method comprising step S41, step S42, step S43, step S44 and step S45. In step S41, the user equipment sends, to the network device, play request information for playing the target incentive video in the reading application; in step S42, the user equipment receives the video stream information of the target incentive video returned by the network equipment; in step S43, the user equipment detects whether a historical play record corresponding to the target excitation video exists on the user equipment, and determines excitation policy information corresponding to the target excitation video according to a detection result, where the excitation policy information includes an excitation play duration and excitation information corresponding to the target excitation video; in step S44, the user equipment plays the target incentive video in the reading application according to the incentive policy information and the video stream information; in step S35, the user equipment determines actual incentive information corresponding to the playing process in the reading application according to the actual playing duration of the target incentive video and based on the incentive policy information.
In step S41, the user device sends play request information for playing the target incentive video in the reading application to the network device. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
In step S42, the user equipment receives the video stream information of the target incentive video returned by the network equipment. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
In step S43, the user equipment detects whether a history playing record corresponding to the target excitation video exists on the user equipment, and determines excitation policy information corresponding to the target excitation video according to a detection result, where the excitation policy information includes an excitation playing time and excitation information corresponding to the target excitation video. The implementation manner of the user equipment for determining the excitation policy information corresponding to the target excitation video is the same as or similar to the implementation manner of the network equipment for determining the excitation policy information corresponding to the target excitation video, and is not described herein again.
In step S44, the user equipment plays the target incentive video in the reading application according to the incentive policy information and the video stream information. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
In step S35, the user equipment determines actual incentive information corresponding to the playing process in the reading application according to the actual playing duration of the target incentive video and based on the incentive policy information. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
FIG. 5 illustrates a flow diagram of a method for controlling motivational video playback, according to one embodiment of the present application.
As shown in fig. 5, a user clicks an incentive video watching button, a video starts to be played, whether the user watches a certain incentive video for the first time is judged, if the user watches a certain incentive video for the first time, the user can obtain a reward only after watching the certain incentive video completely, then whether the user watches the certain incentive video completely is judged, if the user watches the certain incentive video completely, the reward is issued, otherwise, the reward is not issued; if the user does not watch a certain incentive video for the first time, the user can obtain the incentive corresponding to the incentive video after watching the incentive video for at least N seconds (for example, N is 15), then whether the user watches the incentive video for N seconds is judged, if the user watches the incentive video for N seconds, the incentive is issued, and if the user does not watch the incentive video for N seconds, the incentive is not issued.
Fig. 6 shows a block diagram of a network device for controlling motivational video playback according to one embodiment of the present application, which includes a one-module 11, a two-module 12, a three-module 13, and a four-module 14. A one-to-one module 11, configured to receive play request information that is sent by a user equipment and used for playing a target excitation video in a reading application; a second module 12, configured to respond to the play request information, detect whether a historical play record corresponding to the target incentive video exists on the user equipment, and determine incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video; a third module 13, configured to return the incentive policy information and the video stream information of the target incentive video to the user equipment as response information of the play request information; a fourth module 14, configured to receive an actual playing duration of the target incentive video sent by the user equipment, determine, based on the incentive policy information, actual incentive information corresponding to the playing process in the reading application, and send the actual incentive information to the user equipment.
A module 11, configured to receive play request information sent by the user equipment and used for playing the target excitation video in the reading application. In some embodiments, the incentive video is a video containing promotion content, and is a conventional promotion and presentation mode in reading applications, and only after the user completely or partially views the incentive video, the corresponding incentive can be obtained. In some embodiments, the incentive may be a reading coin reward (e.g., reward 100 reading coins), a reading chapter reward (e.g., reward for continuing to read the next chapter), or any other form of reward in the reading application. In some embodiments, the target incentive video may be determined locally by the reading application, and in this case, the received play request information further includes identification information (for example, an incentive video name or an incentive video ID) of the target incentive video determined locally by the reading application. For example, when a user clicks a "view incentive video VideoA" button in a reading application, the user device sends, in response to the click operation, play request information for playing the target incentive video to the network device, where the play request information also includes identification information ("VideoA") of the target incentive video. In some embodiments, the target incentive video may also be determined by the network device. For example, the user clicks a "read next" button in the reading application, and the user device sends, in response to the clicking operation, play request information for playing the target-excited video to the network device.
A second module 12, configured to respond to the play request information, detect whether a historical play record corresponding to the target incentive video exists on the user equipment, and determine incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video. In some embodiments, the detection result is used for indicating whether a historical play record corresponding to the target excitation video exists on the user equipment; if the detection result indicates that no historical playing record corresponding to the target excitation video exists, determining the longest playing time corresponding to the target excitation video as the excitation playing time corresponding to the target excitation video; if the detection result indicates that the historical play record corresponding to the target excitation video exists, the excitation play time corresponding to the target excitation video can be dynamically determined, and the determined excitation play time is smaller than the longest play time corresponding to the target excitation video. In some embodiments, the incentive policy information includes any information related to an incentive policy corresponding to the target playing video, optionally, the incentive policy information is used to describe from which time point at least how long the incentive video played can obtain what incentive, including but not limited to the duration of the incentive play, the starting play time, and the corresponding incentive information, for example, the incentive policy information may be "from the beginning of playing at least 30 seconds of incentive video can obtain a reward of 100 reading coins". In some embodiments, if the target incentive video has been played on the user equipment, incentive policy information corresponding to the target incentive video may be determined. In some embodiments, the incentive play duration is used to indicate the shortest play duration required for obtaining the incentive, that is, when the actual play duration of the target incentive video reaches the incentive play duration, the user can only pick up the incentive, otherwise, the user cannot pick up the incentive, for example, the longest play duration of the target incentive video is 40s, and if it is determined that the incentive play duration of the target incentive video is 30s, the user can pick up the incentive when the actual play duration is greater than or equal to 30 s. In some embodiments, the incentive information is used to indicate an incentive corresponding to the target incentive video, that is, an incentive that is allowed to be received by the user after the actual playing time of the target incentive video reaches the incentive playing time. In some embodiments, in response to the play request information, it is detected whether a history play record corresponding to the target incentive video exists on the user equipment, and if so, it may be further determined whether the number of times the target incentive video has been played or the frequency of the target incentive video has been played on the user equipment is greater than or equal to a predetermined play number threshold or play frequency threshold according to the history play record, and if so, incentive policy information corresponding to the target incentive video is determined. In some embodiments, if the target incentive video has not been played on the user device, the incentive video must be played completely to obtain the corresponding incentive. In some embodiments, when the user does not watch the target incentive video for the first time, the playing time of the target incentive video can be dynamically shortened, so that a good popularization effect can be obtained while the user experience is not influenced.
And a third module 13, configured to return the incentive policy information and the video stream information of the target incentive video to the user equipment as response information of the play request information. In some embodiments, the video stream information of the target incentive video may be an online playing address of the target incentive video, and may also be a file stream corresponding to the target incentive video file.
A fourth module 14, configured to receive an actual playing duration of the target incentive video sent by the user equipment, determine, based on the incentive policy information, actual incentive information corresponding to the playing process in the reading application, and send the actual incentive information to the user equipment. In some embodiments, if the target-inspired video is played from the beginning, the actual playing time is equal to the current playing time, and if the target-inspired video is played from the predetermined starting playing time, the actual playing time is equal to the current playing time minus the predetermined starting playing time. In some embodiments, the actual incentive information is used to indicate an incentive that the user can actually obtain, the server determines an incentive that the user can actually obtain in the reading application according to an actual playing time length of a target incentive video sent by the user equipment and based on the incentive policy information, if the actual playing time length is greater than or equal to an incentive playing time length in the incentive policy information, the user can obtain the incentive indicated by the incentive information in the incentive policy information, and if the actual playing time length is less than the incentive playing time length in the incentive policy information, the user cannot obtain the incentive indicated by the incentive information in the incentive policy information and sends the actual incentive information to the user equipment. In some embodiments, when the actual playing time length reaches the incentive playing time length in the incentive policy information, the user equipment may present a skip button on the incentive video playing page, and the user may directly skip the target incentive video by clicking the skip button and directly obtain the incentive indicated by the incentive information in the incentive policy information.
In some embodiments, the two-module 12 includes a two-one module 121 (not shown), a two-two module 122 (not shown), and a two-three module 123 (not shown). A second-first module 121, configured to detect whether a historical play record corresponding to the target incentive video exists on the user equipment in response to the play request information; a second module, a second module and a third module 122, configured to determine, if the target excitation video exists, excitation policy information corresponding to the target excitation video, where the excitation policy information includes excitation play time and excitation information corresponding to the target excitation video, and the excitation play time is less than the longest play time of the target excitation video; and a twenty-three module 123, configured to determine, if the target excitation video does not exist, excitation policy information corresponding to the target excitation video, where the excitation policy information includes excitation play time and excitation information corresponding to the target excitation video, and the excitation play time is the longest play time of the target excitation video. Here, the specific implementation manners of the first-second module 121, the second-second module 122, and the first-second-third module 123 are the same as or similar to the embodiments related to steps S121, S122, and S123 in fig. 1, and therefore, the detailed descriptions thereof are omitted, and the detailed descriptions thereof are incorporated herein by reference.
In some embodiments, the incentive policy information further includes a start playing time corresponding to the target incentive video; wherein the first, second and third modules 122 are further configured to: and if so, determining the starting playing time corresponding to the target excitation video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining a starting playing time corresponding to the target incentive video includes: and determining the starting playing time corresponding to the target excitation video according to the video characteristic information corresponding to the target excitation video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining, according to the video feature information corresponding to the target excitation video, the start playing time corresponding to the target excitation video includes: determining at least one key content segment corresponding to the target incentive video according to the video characteristic information corresponding to the target incentive video, and determining the starting playing time corresponding to the target incentive video according to the at least one key content segment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining a starting playing time corresponding to the target incentive video includes: and determining the starting playing time corresponding to the target excitation video according to the historical playing record. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining, according to the historical play record, a start play time corresponding to the target incentive video includes: determining a corresponding end time point when the user watches the target excitation video last time according to the historical playing record corresponding to the target excitation video; and determining the starting playing time corresponding to the target excitation video according to the ending time point. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the one, two and two modules 122 are configured to: and if so, determining the excitation playing time length corresponding to the target excitation video, and determining the excitation strategy information corresponding to the target excitation video according to the excitation playing time length. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: and determining the incentive playing time length corresponding to the target incentive video according to the historical playing record corresponding to the target incentive video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video includes: and obtaining a frequency range in which the frequency of watching the target excitation video by the user history falls, and determining the excitation duration corresponding to the frequency range as the excitation playing duration corresponding to the target excitation video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video includes: and determining the incentive playing time length corresponding to the target incentive video according to the skipping times of skipping and watching the target incentive video by the user history. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video includes: and determining the excitation playing time length corresponding to the target excitation video according to the exit times of the user for exiting from watching the target excitation video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: determining incentive playing time corresponding to the target incentive video according to the user use condition information of the promotion content associated with the target incentive video; wherein the user usage information includes but is not limited to: whether the user downloads or installs the promotion content corresponding to the target incentive video; the user history uses the frequency information of the promotion content; the user uses the time length information of the promotion content historically; frequency information of the user history using the promotion content; and the user uses the time information of the promotion content recently. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: determining an incentive playing time corresponding to the target incentive video according to the user attribute information corresponding to the user; wherein the user attribute information includes but is not limited to: type information corresponding to the user; grade information corresponding to the user; and interest tag information corresponding to the user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining an incentive play duration corresponding to the target incentive video includes: and determining the incentive playing time length corresponding to the target incentive video according to the current reading speed of the user. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
Fig. 7 shows a block diagram of a user equipment for controlling an incentive video play according to an embodiment of the present application, the equipment comprising a two-in-one module 21, a two-in-two module 22, a two-in-three module 23 and a two-in-four module 24. A second module 21, configured to send, to the network device, play request information for playing the target excitation video in the reading application; a second module 22, configured to receive incentive policy information corresponding to the target incentive video and video stream information of the target incentive video, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video; a second and third module 23, configured to play the target incentive video in the reading application and send an actual play duration of the target incentive video to the network device; a second-fourth module 24, configured to receive actual incentive information, which is sent by the network device and determined based on the incentive policy information, and corresponds to the playing process in the reading application.
And a module 21, configured to send, to the network device, play request information for playing the target excitation video in the reading application. In some embodiments, the user device transmits, to the network device, play request information for playing the target-incentive video in response to a predetermined operation performed by the user in the reading application. In some embodiments, the target incentive video may be determined locally by the reading application, and in this case, the play request message sent to the server may further include identification information (for example, an incentive video name or an incentive video ID) of the target incentive video determined locally by the reading application. For example, when a user clicks a "view incentive video VideoA" button in a reading application, the user equipment sends, in response to the click operation, play request information for playing a target incentive video to a server corresponding to the reading application, where the play request information also includes identification information ("VideoA") of the target incentive video. In some embodiments, the target incentive video may also be determined by the network device. For example, the user clicks a "read next page" button in the reading application, and the user device sends, in response to the clicking operation, the play request information for playing the target-excited video to the server corresponding to the reading application.
A second module 22, configured to receive incentive policy information corresponding to the target incentive video and video stream information of the target incentive video, where the incentive policy information includes an incentive playing time and incentive information corresponding to the target incentive video. In some embodiments, the incentive policy information is used to describe what incentive video played at least for a long time from which point in time may receive an incentive, including but not limited to an incentive play duration, a start play time, and corresponding incentive information, for example, the incentive policy information may be "an incentive video played at least for 30 seconds from the beginning may receive a reward of 100 reading coins". In some embodiments, the video stream information of the target incentive video may be an online playing address of the target incentive video, and may also be a file stream corresponding to the target incentive video file.
A second and third module 23, configured to play the target incentive video in the reading application and send an actual playing duration of the target incentive video to the network device. In some embodiments, if the incentive policy information does not include a start playing time, the target incentive video is played directly from the beginning, and if the incentive policy information includes a start playing time, the target incentive video is played from the specified start playing time.
A second-fourth module 24, configured to receive actual incentive information, which is sent by the network device and determined based on the incentive policy information, and corresponds to the playing process in the reading application. In some embodiments, the network device determines, according to an actual playing duration of a target incentive video sent by the user device, an incentive that can be actually obtained by a user in the reading application based on the incentive policy information, if the actual playing duration is greater than or equal to an incentive playing duration in the incentive policy information, the user can obtain an incentive indicated by the incentive information in the incentive policy information, and if the actual playing duration is less than the incentive playing duration in the incentive policy information, the user cannot obtain the incentive indicated by the incentive information in the incentive policy information, and sends the actual incentive information to the user device. In some embodiments, when the actual playing time length reaches the incentive playing time length in the incentive policy information, a skip button is presented on the incentive video playing page, and when the user clicks the skip button, the target incentive video can be directly skipped, and the incentive indicated by the incentive information in the incentive policy information is directly obtained.
In some embodiments, the incentive policy information further includes a start play time corresponding to the target incentive video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the apparatus is further configured to: determining excitation prompt information and/or countdown information corresponding to the target excitation video according to the excitation strategy information; and presenting the incentive prompt information and/or the countdown information on a playing page of the target incentive video. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.
Fig. 8 shows a block diagram of a user equipment for controlling motivational video playback according to one embodiment of the present application, which includes a four-in-one module 41, a four-in-two module 42, a four-in-three module 43, a four-in-four module 44, and a four-in-five module 45. A fourth module 41, configured to send, to the network device, play request information for playing the target excitation video in the reading application; a fourth-second module 42, configured to receive video stream information of the target incentive video returned by the network device; a fourth and third module 43, configured to detect whether a historical play record corresponding to the target incentive video exists on the user equipment, and determine incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video; a fourteen module 44, configured to play the target incentive video in the reading application according to the incentive policy information and the video stream information; and a forty-five module 45, configured to determine, according to the actual playing duration of the target incentive video, actual incentive information corresponding to the playing process in the reading application based on the incentive policy information.
A fourth module 41, configured to send, to the network device, play request information for playing the target incentive video in the reading application. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
And a fourth-second module 42, configured to receive video stream information of the target incentive video returned by the network device. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
A fourth and third module 43, configured to detect whether a historical play record corresponding to the target incentive video exists on the user equipment, and determine incentive policy information corresponding to the target incentive video according to a detection result, where the incentive policy information includes incentive play duration and incentive information corresponding to the target incentive video. The implementation manner of the user equipment for determining the excitation policy information corresponding to the target excitation video is the same as or similar to the implementation manner of the network equipment for determining the excitation policy information corresponding to the target excitation video, and is not described herein again.
A fourteen module 44, configured to play the target incentive video in the reading application according to the incentive policy information and the video stream information. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
And a forty-five module 45, configured to determine, according to the actual playing duration of the target incentive video, actual incentive information corresponding to the playing process in the reading application based on the incentive policy information. The related operations have been described in detail in the foregoing embodiments, and are not described in detail herein.
FIG. 11 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
In some embodiments, as shown in FIG. 11, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a holding computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims (21)

1. A method for controlling an incentive video playing at a network device side, wherein the method comprises:
receiving play request information which is sent by user equipment and used for playing a target motivation video in a reading application;
responding to the playing request information, and detecting whether a historical playing record corresponding to the target incentive video exists on the user equipment; if yes, determining incentive strategy information corresponding to the target incentive video, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video, and the incentive playing time is less than the longest playing time of the target incentive video; if the target excitation video does not exist, determining excitation strategy information corresponding to the target excitation video, wherein the excitation strategy information comprises excitation playing time and excitation information corresponding to the target excitation video, and the excitation playing time is the longest playing time of the target excitation video;
returning the incentive strategy information and the video stream information of the target incentive video to the user equipment as response information of the playing request information;
and receiving the actual playing duration of the target incentive video sent by the user equipment, determining the corresponding actual incentive information in the reading application in the playing process based on the incentive strategy information, and sending the actual incentive information to the user equipment.
2. The method of claim 1, wherein the incentive policy information further includes a start play time corresponding to the target incentive video;
if so, determining incentive strategy information corresponding to the target incentive video, and further comprising:
and if so, determining the starting playing time corresponding to the target excitation video.
3. The method of claim 2, wherein the determining a start play time for the target stimulus video comprises:
and determining the starting playing time corresponding to the target excitation video according to the video characteristic information corresponding to the target excitation video.
4. The method according to claim 3, wherein the determining, according to the video feature information corresponding to the target incentive video, the start playing time corresponding to the target incentive video includes:
determining at least one key content segment corresponding to the target incentive video according to the video characteristic information corresponding to the target incentive video;
and determining the starting playing time corresponding to the target incentive video according to the at least one key content segment.
5. The method of claim 2, wherein the determining a start play time for the target stimulus video comprises:
and determining the starting playing time corresponding to the target excitation video according to the historical playing record.
6. The method of claim 5, wherein the determining a starting playing time corresponding to the target stimulus video according to the historical playing record comprises:
determining a corresponding end time point when the user watches the target excitation video last time according to the historical playing record corresponding to the target excitation video;
and determining the starting playing time corresponding to the target excitation video according to the ending time point.
7. The method of claim 1, wherein the determining, if any, incentive policy information corresponding to the target incentive video comprises:
and if so, determining the excitation playing time length corresponding to the target excitation video, and determining the excitation strategy information corresponding to the target excitation video according to the excitation playing time length.
8. The method of claim 7, wherein the determining an incentive play time duration corresponding to the target incentive video comprises:
and determining the excitation playing time length corresponding to the target excitation video according to the historical playing record.
9. The method of claim 8, wherein the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video comprises:
and obtaining a frequency range in which the frequency of watching the target excitation video by the user history falls, and determining the excitation time length corresponding to the frequency range as the excitation playing time length corresponding to the target excitation video.
10. The method of claim 8, wherein the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video comprises:
and determining the incentive playing time length corresponding to the target incentive video according to the skipping times of skipping and watching the target incentive video by the user history.
11. The method of claim 8, wherein the determining, according to the historical play record corresponding to the target incentive video, an incentive play duration corresponding to the target incentive video comprises:
and determining the excitation playing time length corresponding to the target excitation video according to the exit times of the user for exiting from watching the target excitation video.
12. The method of claim 7, wherein the determining an incentive play time duration corresponding to the target incentive video comprises:
determining incentive playing time corresponding to the target incentive video according to the user use condition information of the promotion content associated with the target incentive video;
wherein the user usage information comprises at least one of:
whether the user downloads or installs the promotion content corresponding to the target incentive video;
the user history uses the frequency information of the promotion content;
the user uses the time length information of the promotion content historically;
frequency information of the user history using the promotion content;
and the user uses the time information of the promotion content recently.
13. The method of claim 7, wherein the determining an incentive play time duration corresponding to the target incentive video comprises:
determining an incentive playing time corresponding to the target incentive video according to the user attribute information corresponding to the user;
wherein the user attribute information comprises at least one of:
type information corresponding to the user;
grade information corresponding to the user;
and interest tag information corresponding to the user.
14. The method of claim 7, wherein the determining an incentive play time duration corresponding to the target incentive video comprises:
and determining the incentive playing time length corresponding to the target incentive video according to the current reading speed of the user.
15. A method at a user equipment for controlling an incentive video play, wherein the method comprises:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving incentive strategy information corresponding to the target incentive video and video stream information of the target incentive video returned by network equipment, wherein the network equipment responds to the playing request information and detects whether a historical playing record corresponding to the target incentive video exists on the user equipment; if yes, determining the incentive strategy information, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video, and the incentive playing time is less than the longest playing time of the target incentive video; if the target excitation video does not exist, determining excitation strategy information corresponding to the target excitation video, wherein the excitation strategy information comprises excitation playing time and excitation information corresponding to the target excitation video, and the excitation playing time is the longest playing time of the target excitation video;
playing the target incentive video in the reading application and sending the actual playing duration of the target incentive video to the network equipment;
and receiving actual incentive information which is sent by the network equipment and corresponds to the playing process determined based on the incentive strategy information in the reading application.
16. The method of claim 15, wherein the incentive policy information further includes a start play time corresponding to the target incentive video.
17. The method of claim 15, wherein the method further comprises:
determining excitation prompt information and/or countdown information corresponding to the target excitation video according to the excitation strategy information;
and presenting the incentive prompt information and/or the countdown information on a playing page of the target incentive video.
18. A method for controlling motivational video playback, wherein the method comprises:
the user equipment sends playing request information for playing the target motivation video in the reading application to the network equipment;
the network equipment receives the playing request information, responds to the playing request information, and detects whether a historical playing record corresponding to the target motivation video exists on the user equipment; if yes, determining incentive strategy information corresponding to the target incentive video, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video, and the incentive playing time is less than the longest playing time of the target incentive video; if the target excitation video does not exist, determining excitation strategy information corresponding to the target excitation video, wherein the excitation strategy information comprises excitation playing time and excitation information corresponding to the target excitation video, and the excitation playing time is the longest playing time of the target excitation video;
the network equipment returns the incentive strategy information and the video stream information of the target incentive video to the user equipment as response information of the playing request information;
the user equipment receives the incentive strategy information and the video stream information, plays the target incentive video in the reading application and sends the actual playing time length of the target incentive video to the network equipment;
the network equipment receives the actual playing duration of the target incentive video sent by the user equipment, determines actual incentive information corresponding to the reading application in the playing process based on the incentive strategy information, and sends the actual incentive information to the user equipment;
and the user equipment receives the actual incentive information sent by the network equipment.
19. A method at a user equipment for controlling an incentive video play, wherein the method comprises:
sending playing request information for playing the target excitation video in the reading application to the network equipment;
receiving video stream information of the target excitation video returned by the network equipment;
detecting whether a historical play record corresponding to the target excitation video exists on the user equipment; if yes, determining incentive strategy information corresponding to the target incentive video, wherein the incentive strategy information comprises incentive playing time and incentive information corresponding to the target incentive video, and the incentive playing time is less than the longest playing time of the target incentive video; if the target excitation video does not exist, determining excitation strategy information corresponding to the target excitation video, wherein the excitation strategy information comprises excitation playing time and excitation information corresponding to the target excitation video, and the excitation playing time is the longest playing time of the target excitation video;
playing the target incentive video in the reading application according to the incentive strategy information and the video stream information;
and determining corresponding actual incentive information in the reading application in the playing process based on the incentive strategy information according to the actual playing duration of the target incentive video.
20. An apparatus for controlling motivational video playback, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 19.
21. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-19.
CN202010349512.4A 2020-04-28 2020-04-28 Method and equipment for controlling excitation video playing Active CN111526396B (en)

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