CN111159536A

CN111159536A - Method and equipment for pushing presentation information in reading application

Info

Publication number: CN111159536A
Application number: CN201911243076.6A
Authority: CN
Inventors: 罗小成; 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-12-06
Filing date: 2019-12-06
Publication date: 2020-05-15
Anticipated expiration: 2039-12-06
Also published as: CN111159536B

Abstract

The application aims to provide a method and equipment for pushing presence information in a reading application, and the method and equipment specifically comprise the following steps: acquiring page reading duration information of each reading user in one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user; determining whether the reading user is a first reading user; determining corresponding at least one first presence information; and sending the at least one piece of first presentation information to user equipment corresponding to the first reading user. According to the method and the device, the corresponding first presentation information is matched with the first reading user, the presentation information which is interesting to the user is determined, the popularization efficiency of the presentation information is improved, meanwhile, the hit rate in the presentation information popularization process is improved, the user can obtain the interesting presentation information, and the use experience of the user is improved.

Description

Method and equipment for pushing presentation information in reading application

Technical Field

The present application relates to the field of communications, and in particular, to a technique for pushing presence information in a reading application.

Background

With the popularization of networks, more and more people read through mobile devices or PC devices, and unlike traditional book reading, the e-book reading provides various e-book contents to users through diversified reading forms on the mobile devices or the PC devices. The electronic book reading provides reading requirements of various subject contents for users, and various electronic book reading applications provide various electronic book contents including books, magazines, cartoons and the like for the users; the user can select the interested content on the front end to read online, and can also request to read offline after downloading. Because the electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading time of the user are greatly improved, and more manufacturers can put advertisements in the electronic book application because the electronic book application has a wide user group.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for pushing presence information in a reading application.

According to one aspect of the application, a method for pushing presence information in a reading application is provided, and is applied to a network device, wherein the method comprises the following steps:

acquiring page reading duration information of each reading user in one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user;

if a reading user exists in the one or more reading users, the page reading time length information of the reading user meets preset page reading time length threshold information, and the historical resource increment information of the historical access presentation information of the reading user meets preset historical resource increment threshold information, and the reading user is determined to be a first reading user;

determining at least one corresponding first presentation information according to the page reading duration information and the historical resource increment information of the first reading user;

and sending the at least one piece of first presentation information to user equipment corresponding to the first reading user.

According to another aspect of the present application, a method for pushing presence information in a reading application is provided, which is applied to a user equipment, wherein the method comprises:

receiving at least one piece of first presentation information sent by a network device corresponding to a reading application, wherein each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user device belongs, the page reading duration information of the first reading user meets preset page reading duration threshold information, and the historical resource increment information of historical access presentation information of the first reading user meets preset historical resource increment threshold information;

presenting the at least one first presentation information.

According to one aspect of the application, a method for pushing presence information in a reading application is provided, wherein the method comprises the following steps:

the method comprises the steps that the network equipment obtains page reading duration information of each reading user in one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user;

if a reading user exists in the one or more reading users, the page reading time length information of the reading user meets preset page reading time length threshold information, and the historical resource increment information of the historical access presentation information of the reading user meets preset historical resource increment threshold information, and the reading user is determined to be a first reading user; determining at least one corresponding first presentation information according to the page reading duration information and the historical resource increment information of the first reading user; sending the at least one piece of first presentation information to user equipment corresponding to the first reading user;

and the user equipment receives the at least one piece of first presentation information and presents the at least one piece of first presentation information.

According to an aspect of the present application, there is provided a network device for pushing presence information in a reading application, wherein the device includes:

the one-to-one module is used for acquiring page reading time length information of each reading user in one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user;

a second module, configured to determine that a reading user is a first reading user if the reading user exists in the one or more reading users, where the page reading time information of the reading user meets preset page reading time threshold information, and history resource increment information of history access presentation information of the reading user meets preset history resource increment threshold information;

a third module, configured to determine, according to the page reading duration information and the historical resource increment information of the first reading user, corresponding at least one first presentation information;

and the fourth module is used for sending the at least one piece of first presentation information to the user equipment corresponding to the first reading user.

According to another aspect of the present application, there is provided a user equipment for pushing presence information in a reading application, wherein the device comprises:

a module, configured to receive at least one piece of first presentation information sent by a network device corresponding to a reading application, where each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user device belongs, the page reading duration information of the first reading user meets preset page reading duration threshold information, and the historical resource increment information of historical access presentation information of the first reading user meets preset historical resource increment threshold information;

a second and third module for presenting the at least one first presentation information

According to an aspect of the present application, there is provided an apparatus for pushing presence information in a reading application, the apparatus including:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device have the advantages that page reading duration information of each reading user in one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user are obtained; if a reading user exists in the one or more reading users, the page reading time length information of the reading user meets preset page reading time length threshold information, and the historical resource increment information of the historical access presentation information of the reading user meets preset historical resource increment threshold information, and the reading user is determined to be a first reading user; determining at least one corresponding first presentation information according to the page reading duration information and the historical resource increment information of the first reading user; and sending the at least one piece of first presentation information to user equipment corresponding to the first reading user. According to the method and the device, the corresponding first presentation information is matched with the first reading user, the presentation information which is interesting to the user is determined, the popularization efficiency of the presentation information is improved, meanwhile, the hit rate in the presentation information popularization process is improved, the user can obtain the interesting presentation information, and the use experience of the user is improved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology diagram for pushing presence information in a reading application, according to one embodiment of the present application;

FIG. 2 illustrates a flow diagram of a system method for pushing presence information in a reading application in accordance with an aspect of the subject application;

FIG. 3 illustrates a flow diagram of a method for pushing presence information in a reading application in accordance with an aspect of the subject application;

FIG. 4 illustrates an exemplary flow diagram for pushing presence information in a reading application according to one embodiment of the present application;

FIG. 5 illustrates a flow chart of a method of pushing presence information in a reading application according to another aspect of the present application;

FIG. 6 illustrates functional modules of a network device 100 in accordance with an aspect of the subject application;

FIG. 7 illustrates functional modules of a user device 200 according to another aspect of the subject application;

FIG. 8 illustrates an exemplary system that can be used to implement the various embodiments described in this application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 illustrates a typical scenario of the present application, where a user equipment is installed with a reading application, the user equipment establishes a communication connection with a network device corresponding to the reading application, through the communication connection, the network device may acquire page reading duration information of a reading user and historical resource increment information of historical access presentation information, determine a corresponding first reading user and first presentation information according to the page reading duration information and the historical access presentation information, and send the first presentation information to the user equipment of the first reading user. The user device includes, but is not limited to, any computing device that can interact with a user (e.g., via a touch panel), such as a smart phone, a tablet computer, a PC terminal, an e-book reader, etc.; the network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; the electronic books referred to in this application include, but are not limited to, electronic books, magazines, periodicals, comics, comic novels, and the like.

Referring to the system diagram shown in fig. 1, the present application further provides a method for pushing presence information in a reading application during interaction between a network device and a user device, as shown in fig. 2, the method includes:

Referring to the system topology diagram shown in fig. 1 and the system method diagram shown in fig. 2, fig. 3 illustrates a method for pushing presence information in a reading application according to an aspect of the present application, applied to a network device, where the method is applied to the system shown in fig. 1, and specifically includes step S101, step S102, step S103, and step S104. In step S101, the network device obtains page reading duration information of each reading user of the one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user; in step S102, if there is a reading user in the one or more reading users, the page reading time information of the reading user meets a preset page reading time threshold information, and the historical resource increment information of the historical access presentation information of the reading user meets a preset historical resource increment threshold information, the network device determines that the reading user is a first reading user; in step S103, the network device determines at least one corresponding first presentation information according to the page reading duration information and the historical resource increment information of the first reading user; in step S104, the network device sends the at least one piece of first presence information to the user device corresponding to the first reading user.

Specifically, in step S101, the network device obtains page reading duration information of each of one or more reading users using the reading application and historical resource increment information of historical access presentation information of each reading user. For example, one or more reading users hold one or more corresponding user devices, each user device is installed with a corresponding reading application, and a corresponding communication connection is established with a network device corresponding to the reading application; through communication connection with each user device, the network device may acquire reading habits of reading users corresponding to each user device in reading applications and historical resource increment information of historical access presentation information of each reading user, wherein the presentation information includes advertisement information for presenting the reading applications or third-party applications, third-party products, and the like, the historical access presentation information includes presentation information that each reading user has watched or clicked in the reading applications, and the historical resource increment information includes resource gains and the like brought to the reading applications by the users through watching or clicking the historical access presentation information, and in some embodiments, when the historical access presentation information includes presentation information related to the reading applications, the users access payment pages corresponding to the presentation information through clicking or watching the presentation information, the consumption on the paid page includes the resource gain brought by the presentation information, for example, a user accesses a service advertisement (such as vip discount information) of a reading application, enters the paid page through the advertisement information, charges on the paid page, and takes the corresponding charging amount as the resource increment information of the service advertisement; in other embodiments, the historical access presentation information includes an advertisement or the like embedded in the reading application by a third-party application or a product, a manufacturer corresponding to the third-party application or the product pays a CPM (Cost per thousand) or the like to the reading application, and total resource gain information or the like brought by the user to the reading application is obtained through statistics of presentation information, corresponding viewing or clicking times and the like of the third-party application or the product viewed or clicked by the user. The reading time information of each reading user includes the time length of each reading page when each reading user performs book reading through the reading application, for example, the network device counts the reading habits of the users (for example, the time length of one thousand reading pages), removes the pages with the time length of the time length exceeding a predetermined time length threshold (for example, 1min and the like), and counts to obtain the average reading time length of the reading user, of course, the corresponding average reading time length corresponds to the current reading format (for example, the font color, the background color, the font size and the like of the reading page), if the reading format of the user in the book reading process is changed, the network device counts the corresponding page reading time length information again, and can call the historical page reading time length to predict according to the reading format and the like of the reading user, for example, the font size in the current reading format and the, and predicting the page reading time information of the current page according to the font size of the historical page reading time, the word number of the historical page and the like. In some embodiments, in the process of reading a target book in a reading application, a reading user accesses presentation information inserted in the target book to obtain experience chapters of the target book, where the experience chapters include a certain number of free experience paid chapters or a certain duration, such as N chapters or M minutes for free reading paid chapters.

In step S102, if there is a reading user in the one or more reading users, the page reading time information of the reading user meets the preset page reading time threshold information, and the historical resource increment information of the historical access presentation information of the reading user meets the preset historical resource increment threshold information, the network device determines that the reading user is the first reading user. For example, the network device determines whether the reading user is the first reading user according to the reading duration information of one or more reading users and the historical resource increment information of the corresponding historical access presentation information, for example, the network device presets corresponding page reading duration threshold information and historical resource increment threshold information, and if the page reading duration information of a certain reading user is greater than or equal to the page reading duration threshold information, and the historical resource increment information is greater than or equal to the historical resource increment threshold information, the network device determines that the user is the first reading user. Here, the page reading duration threshold information may be determined according to an average reading duration of the user, or determined according to an average presentation duration of the presentation information in the reading application, and the history resource increment threshold information is determined according to an average history resource increment threshold information of the reading user, or preset history resource increment threshold information and the like are obtained according to an average CPM and the like of the presentation information multiplied by the number of accesses (such as 1000) of the basic presentation information. The first reading user is a reading user with higher resource increment for accessing more presentation information determined by the reading application, and the page reading duration information of the reading user is more suitable for displaying the presentation information.

In step S103, the network device determines at least one corresponding first presentation information according to the page reading duration information and the historical resource increment information of the first reading user. For example, the network device determines at least one piece of first presentation information from the multiple candidate presentation information according to the page reading time information and the historical resource increment information of the first reading user, if the presentation information with the matched presentation time is determined according to the reading time information matching of the first reading user, the presentation information with the unit resource increment information meeting the condition is determined according to the historical resource increment information matching, and if both the presentation information and the historical resource increment information meet the condition, the network device takes the corresponding presentation information as the corresponding first presentation information.

In some embodiments, step S103 includes sub-step S1031 (not shown) and sub-step S1032 (not shown). In step S1031, the network device determines corresponding unit historical resource increment information according to the historical resource increment information of the historical access presentation information of the first reading user; in step S1032, the network device determines corresponding at least one first presentation information according to the page reading duration information and the unit historical resource increment information of the first reading user, where the presentation duration information of each first presentation information in the at least one first presentation information is matched with the page reading duration information, and the unit resource increment information of each first presentation information is greater than or equal to the unit historical resource increment information. For example, after the network device acquires the historical resource increment information of the historical access presentation information of the first reading user, obtaining corresponding unit historical resource increment information according to the historical resource increment information and the frequency of watching or clicking the historical access presentation information by the user, and then, determining at least one first presentation information based on page reading time information and unit history resource increment information of a first reading user, if the presentation time length information of the matched presentation information is determined according to the page reading time length information of the first reading user, the time difference between the page reading time length information (e.g. 15s, etc.) and the presentation time length information (14s or 16s, etc.) is less than or equal to the predetermined time difference (e.g. 1s, etc.) or the page reading time length information is greater than or equal to the presentation time length information of the presentation information or the like, the increment information of the unit resource corresponding to the presentation information is more than or equal to the increment information of the unit historical resource, and the like; the network device determines at least one first presence information from the plurality of candidate presence information based on the aforementioned determination condition. The unit resource increment information of the presentation information comprises resource income information and the like brought to reading application after the presentation information is clicked or watched by a user once.

In step S104, the network device sends the at least one piece of first presence information to the user device corresponding to the first reading user. For example, after determining the corresponding at least one piece of first presentation information and the first reading user, the network device sends the at least one piece of first presentation information to the user device corresponding to the first reading user. The network equipment end stores the corresponding relation of the MAC address information of the corresponding first reading user and the user equipment, and based on the MAC address information of the user equipment, the network equipment sends the at least one piece of first presentation information to the user equipment and presents the corresponding first presentation information in the reading application. In some embodiments, the network device sends the access link information of the first presentation information to the corresponding user device, the user device accepts the access link information, and sends an access request corresponding to the first presentation information to the network device based on the corresponding access link information, and the network device returns specific content or a presentation page and the like of the first presentation information to the user device based on the access request. After receiving the corresponding first presentation information, the corresponding user device may present the first presentation information on reading an application home page or a recommended page of the application, or present at least one piece of first presentation information on a current reading page when the user reads a book, for example, present one piece of first presentation information at a certain interval of chapters or at a certain interval of pages.

In some embodiments, the method further includes step S105 (not shown), in step S105, the network device establishes or updates a presence database, where the presence database includes a plurality of presence record information, and each piece of presence record information includes identification information of presence information corresponding to the presence record information, unit presence resource increment information, and presence duration information; in step S1032, the network device determines, according to the page reading duration information of the first reading user and the unit historical resource increment information, corresponding at least one piece of first presentation record information in the presentation database, where the presentation duration information of each piece of first presentation record information in the at least one piece of first presentation record matches the page reading duration information, and the unit resource increment information of each piece of first presentation record information is greater than or equal to the unit historical resource increment information; and determining corresponding at least one piece of first presentation information according to the at least one piece of first presentation record information. For example, the network device establishes or updates a corresponding presentation database based on the relevant information of each presentation information, where the presentation database includes at least one piece of presentation record information, and each piece of presentation record information includes identification information, unit resource increment information, presentation duration information, and the like corresponding to the presentation information. The identification information corresponding to the presentation information includes, but is not limited to, a name, an image, an identification code of the presentation information, or access link information corresponding to the presentation page or the presentation page, and the like. The unit resource increment information of the presentation information comprises the income brought to reading application after the presentation information is viewed once or is presented by clicking, and the like by a reading user, and the presentation time length of the presentation information comprises the time length information from the playing starting time to the playing ending time of the presentation information. For example, the network device establishes presentation record information corresponding to each presentation information according to the stored identification information, unit resource increment information, presentation duration information, and the like of the presentation information, establishes a presentation database, and the like, based on a plurality of pieces of presentation record information; if the network equipment determines one or more pieces of matched first presentation record information in the presentation database according to the page reading time length information and the unit historical resource increment information of the first reading user, wherein the presentation time length of the presentation information in the first presentation record information is matched with the page reading time length of the first reading user, and the unit resource increment information of the presentation information in the first presentation record information is greater than or equal to the unit historical resource increment information of the first reading user. By establishing the corresponding presentation database, data searching or matching can be quickly and accurately realized, and the method is beneficial to quick popularization of presentation information.

In some embodiments, the method further comprises step S106 (not shown). In step S106, if there is a reading user in the one or more reading users, the page reading duration information of the reading user does not satisfy the preset page reading duration threshold information, or the historical resource increment information of the historical access presentation information of the reading user does not satisfy the preset historical resource increment threshold information, determining that the reading user is a second reading user; determining corresponding unit historical resource increment information according to the historical resource increment information of the historical access presentation information of the second reading user; and determining at least one corresponding second presentation information according to the page reading time length information of the second reading user and the unit historical resource increment information, wherein the presentation time length information of each second presentation information in the at least one second presentation information is matched with the page reading time length information of the second reading user, and the unit resource increment information of each second presentation information is smaller than the unit historical resource increment information. For example, the network device determines, according to the page reading duration information of one or more reading users and the historical resource increment information of the historical access presentation information of each reading user, that, if there is a reading user in the one or more reading users, the page reading duration information of the reading user is smaller than the preset page reading duration threshold information, or the historical resource increment information of the historical access presentation information of the reading user is smaller than the preset historical resource increment threshold information, and determines the reading user as a second reading user. And then, calculating unit historical resource increment information corresponding to the second reading user according to the historical resource increment information of the second reading user, the watching or clicking frequency of the historical access presentation information of the second reading user and the like. The network device determines corresponding at least one piece of second presentation information according to the page reading time length information, the unit historical resource increment information and the like of the second reading user, for example, the presentation time length information of the matched presentation information is determined according to the page reading time length information of the second reading user, the time difference between the page reading time length information (such as 10s and the like) and the presentation time length information (9s or 11s and the like) is less than or equal to the preset time difference (such as 1s and the like) and the like, or the page reading time length information is greater than or equal to the presentation time length information of the presentation information and the like, and the unit resource increment information of the corresponding presentation information is less than the unit historical resource increment information and the; the network equipment determines at least one piece of second presentation information from the candidate presentation information based on the judgment condition, and sends the at least one piece of second presentation information to the user equipment corresponding to the second reading user. The second reading users comprise reading users with lower receiving resource increment, and the second presentation information with lower unit resource increment information is pushed to the suitable second reading users, so that the applicability of information popularization is improved, and the popularization of the second presentation information is more targeted.

In some embodiments, the method further includes step S107 (not shown), in step S107, the network device receives a book search request sent by a user device corresponding to the second reading user, where the book search request includes identification information of a target book; and determining a corresponding target book according to the identification information of the target book, wherein the payment information of the target book is less than or equal to payment threshold information, and the payment threshold information is determined by the unit historical resource increment information of the second reading user. For example, when a user is using a reading application, the network device may push the presence information to the user based on a setting, for example, when a current time reaches an advertisement push time (e.g., eighteen nights every day set by the application), the network device sends corresponding presence information to the user device corresponding to each reading user, or the user device sends a presence request to the network device based on a presentation request of the user, and the network device sends corresponding presence information to the user device based on the presence request information sent by the user device. In some embodiments, the network device may further add corresponding presentation information to the target book based on a book search request sent by the user device, and return the target book to the user device. If the network device determines that the corresponding reading user is the second reading user and determines the corresponding second presentation information, based on the fact that the consumption capacity of the second reading user is weak, the network device can push the target book with lower payment information to the second reading user, for example, part of payment chapters in the target book are provided to the second reading user in a free reading mode after watching or clicking advertisements, so that the original payment information of the target book is reduced, the reading requirement of the second reading user is met, meanwhile, the income brought by the second reading user through clicking or watching the second presentation information is increased, the historical resource increment information of the second reading user is improved, the second reading user can have a chance to become the first reading user with higher value, and the popularization range of the first presentation information is improved. Wherein the payment threshold information of the target book is determined by the unit historical resource increment information of the second reading user, such as determining the pushed number of the presentation information of the book according to the reading pages or the number of chapters and the like of the target book and the presentation interval of the presentation information (such as a certain number of chapters or a certain number of pages and the like), so as to subtract the benefit and the like brought by multiplying the presentation information by the unit historical resource increment information from the original payment information of the book, or determining the average promotion number of the information presented by the second reading user in the reading application, multiplying the unit historical resource increment information by the average promotion number to obtain the average benefit which can be brought by the corresponding reading application, and counting the average payment information of the book in the reading application, and subtracting the average income brought by the second reading user from the average payment information to obtain the corresponding payment threshold information.

In some embodiments, as shown in fig. 4, in addition to screening the corresponding presentation information according to the page reading duration information and the unit historical resource increment information of the user, the network device may also screen the presentation information according to the corresponding user location information, user gender information, and the like, so that the presentation information is pushed more specifically. If the method further includes step S108 (not shown), in step S108, the network device obtains user location information of each of the one or more reading users; in step S103, the network device determines at least one corresponding first presence information according to the page reading duration information, the historical resource increment information, and the user location information of the first reading user, where a distance between the presence location information of the first presence information and the user location information of the first reading user is less than or equal to distance threshold information. For example, the network device side further matches the presentation position information of the presentation information with the user position of the corresponding reading user, and determines first presentation information suitable for the first reading user, where a distance between the presentation position information of the first presentation information and the user position information of the first reading user is less than or equal to distance threshold information; the user location information includes current location information or familiar location information of the user equipment, for example, the location information may be longitude and latitude information of a certain location, or may be AOI (Area of interest) or POI (point of interest) or the like of the user currently located according to the location device of the user equipment, where the network equipment acquires the current location of the user equipment, or the current city of the user; the corresponding presentation position information includes, but is not limited to, a POI, AOI, or city with a high access rate in the advertisement push process. And when the distance between the user position information and the presentation position information of the presentation information is smaller than preset distance threshold information, the network equipment determines that the presentation position information of the presentation information is matched with the user position information of the reading user. In some embodiments, the presentation location information includes, but is not limited to: the position information of the manufacturer to which the first presentation information belongs; one or more pieces of pushed position information with an access rate greater than or equal to an access rate threshold value in the plurality of pieces of pushed position information of the first presentation information; the push position information with the highest access rate in the plurality of push position information of the first presentation information. For example, the network device determines the presentation position information of each presentation information according to the relevant information of the presentation information, if the corresponding position information is determined according to the registered address of the vendor to which the presentation information belongs, if the city is taken as the presentation position information of the presentation information according to the city where the vendor is located; for another example, before the present information is formally pushed, the network device may push the present position information, the network device determines a plurality of pieces of pushed position information as pushed test point positions of the present information, performs screening according to an access rate fed back by a reading user of the plurality of pieces of pushed position information, and determines one or more pieces of pushed position information of which the access rate is greater than or equal to the access rate threshold value information among the plurality of pieces of pushed position information as corresponding present position information; or the network equipment sorts according to the access rate information of the plurality of pieces of push position information, takes the push position information with the highest access rate, and takes the push position information with the highest access rate as the corresponding presentation position information.

In some embodiments, the method further includes step S109 (not shown), in step S109, the network device acquires user gender information of each of the one or more reading users; in step S103, the network device determines, according to the page reading duration information, the historical resource increment information, and the user gender information of the first reading user, corresponding at least one piece of first presentation information, where gender bias information of the first presentation information is the same as the user gender information of the first reading user, and the gender bias information of the first presentation information is used to characterize the gender of the user with a higher access rate in the first presentation information pushing process. For example, a reading user holds user equipment, the gender attribute of the reading user can be set in a reading application, the user gender information of the reading user is sent to network equipment by the corresponding user equipment based on the operation of the user, and the network equipment acquires the user gender information of one or more reading users. Based on the user gender information, the network device may count the gender bias information of each presentation information, for example, the network device delivers a certain amount of presentation information to the user gender attributes respectively for male and female, and counts the access rates of the male reading user and the female reading user respectively, and according to comparing the access rate of the male reading user and the access rate of the female reading user, the gender with a higher access rate is taken as the gender bias information of the presentation information, wherein the access rate includes the ratio of the viewing or clicking frequency and the pushing frequency of the presentation information. After the network equipment determines the gender bias information of each presentation information, the corresponding presentation information is pushed based on the user gender information of each reading user, and if the gender bias information of the presentation information is the same as the user gender information of the reading user, the gender bias information of the presentation information is determined to be matched with the user gender information of the reading user. In some embodiments, in step S109, the network device determines the user gender information of each of the one or more reading users according to the gender bias information of the historical access presentation information of each of the one or more reading users. For example, the user gender information of the reading user may not be set during the reading application process, the network device may determine the gender bias information of the user based on the gender bias information of the historical access presence information of the reading user, for example, the network device counts that the gender bias information in the historical access presence information of the reading user is the ratio of male to female, if the gender bias information is higher than the ratio of the male presence information (for example, 10% higher than the gender bias information is the female presence information), the user gender information of the reading user is adjusted to male, and if the gender bias information is the female presence information, the user gender information of the reading user is adjusted to female. According to the method and the device, the gender attribute is matched, so that the pushing of the presentation information is more accurate and effective.

In some embodiments, the method includes step S110 (not shown), in step S110, a network device receives a book search request sent by a user device corresponding to the first reading user, where the book search request includes identification information of a target book; determining a corresponding target book according to the identification information of the target book; in step S104, the network device adds the at least one piece of first presentation information to the target book, and sends the updated target book to the user device. For example, the network device may also add corresponding presentation information to the target book based on a book search request sent by the user device, and return the target book to the user device. Before returning the target book to the user equipment, the network equipment may further add at least one piece of first presentation information to the target book, and send the updated target book to the user equipment, where the updated target book is added to the target book at intervals of a certain number of chapters or the number of pages to be read, and the user equipment presents the corresponding first presentation information in a reading process of the target book by the user.

The foregoing provides implementations of embodiments of the present application, mainly from the perspective of a network device, and further provides a specific implementation of pushing presence information in a reading application applied to a user device, which is described in detail below with reference to fig. 5.

Fig. 5 illustrates a method for pushing presence information in a reading application according to another aspect of the present application, where the method is applied to a user equipment, and specifically includes step S201 and step S202. In step S201, a user equipment receives at least one first presentation information sent by a network device corresponding to a reading application, where each presentation information in the at least one first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user equipment belongs, the page reading duration information of the first reading user satisfies preset page reading duration threshold information, and the historical resource increment information of historical access presentation information of the first reading user satisfies preset historical resource increment threshold information; in step S202, the user equipment presents the at least one first presentation information. For example, one or more reading users hold one or more corresponding user devices, each user device is installed with a corresponding reading application, and a corresponding communication connection is established with a network device corresponding to the reading application; through communication connection with each user device, the network device may acquire reading habits of reading users in reading applications and historical resource increment information of historical access presentation information of each reading user corresponding to each user device, where the presentation information includes advertisement information for presenting the reading applications or third-party applications, third-party products, and the like, the historical access presentation information includes presentation information that each reading user has watched or clicked in the reading applications, and the historical resource increment information includes resource gains and the like brought by the reading applications through watching or clicking the historical access presentation information by the user, and in some embodiments, when the historical access presentation information includes presentation information related to the reading applications, the user accesses a payment page corresponding to the presentation information through clicking or watching the presentation information, the consumption on the paid page includes the resource gain brought by the presentation information, for example, a user accesses a service advertisement (such as vip discount information) of a reading application, enters the paid page through the advertisement information, charges on the paid page, and takes the corresponding charging amount as the resource increment information of the service advertisement; in other embodiments, the historical access presentation information includes an advertisement or the like embedded in the reading application by a third-party application or a product, a manufacturer corresponding to the third-party application or the product pays a CPM (Cost Per third Impression) or the like to the reading application, and total resource gain information or the like brought by the user to the reading application is obtained through statistics of presentation information, corresponding viewing or clicking times and the like of the third-party application or the product viewed or clicked by the user. The reading time information of each reading user includes the time length of each reading page when each reading user performs book reading through the reading application, for example, the network device counts the reading habits of the users (for example, the time length of one thousand reading pages), removes the pages with the time length of the time length exceeding a predetermined time length threshold (for example, 1min and the like), and counts to obtain the average reading time length of the reading user, of course, the corresponding average reading time length corresponds to the current reading format (for example, the font color, the background color, the font size and the like of the reading page), if the reading format of the user in the book reading process is changed, the network device counts the corresponding page reading time length information again, and can call the historical page reading time length to predict according to the reading format and the like of the reading user, for example, the font size in the current reading format and the, and predicting the page reading time information of the current page according to the font size of the historical page reading time, the word number of the historical page and the like. In some embodiments, in the process of reading a target book in a reading application, a reading user accesses presentation information inserted in the target book to obtain experience chapters of the target book, where the experience chapters include a certain number of free experience paid chapters or a certain duration, such as N chapters or M minutes for free reading paid chapters. The network device determines whether the reading user is the first reading user according to the reading time length information of one or more reading users and the corresponding historical resource increment information of the historical access presentation information, for example, the network device presets the corresponding page reading time length threshold information and the historical resource increment threshold information, and if the page reading time length information of a certain reading user is greater than or equal to the page reading time length threshold information, and the historical resource increment information is greater than or equal to the historical resource increment threshold information, the network device determines that the user is the first reading user. Here, the page reading duration threshold information may be determined according to an average reading duration of the user, or determined according to an average presentation duration of the presentation information in the reading application, and the history resource increment threshold information is determined according to an average history resource increment threshold information of the reading user, or preset history resource increment threshold information and the like are obtained according to an average CPM and the like of the presentation information multiplied by the number of accesses (such as 1000) of the basic presentation information. The first reading user is a reading user with higher resource increment for accessing more presentation information determined by the reading application, and the page reading duration information of the reading user is more suitable for displaying the presentation information. The network equipment determines at least one piece of first presentation information from the candidate presentation information according to the page reading time information and the historical resource increment information of the first reading user, if the presentation information with matched presentation time is determined according to the reading time information matching of the first reading user, the presentation information with unit resource increment information meeting the condition is determined according to the historical resource increment information matching, and if the two presentation information meet the condition, the network equipment takes the corresponding presentation information as the corresponding first presentation information. After determining the corresponding at least one piece of first presentation information and the first reading user, the network device sends the at least one piece of first presentation information to user equipment corresponding to the first reading user. The network equipment end stores the corresponding relation of the MAC address information of the corresponding first reading user and the user equipment, and based on the MAC address information of the user equipment, the network equipment sends the at least one piece of first presentation information to the user equipment and presents the corresponding first presentation information in the reading application. In some embodiments, the network device sends the access link information of the first presentation information to the corresponding user device, the user device accepts the access link information, and sends an access request corresponding to the first presentation information to the network device based on the corresponding access link information, and the network device returns specific content or a presentation page and the like of the first presentation information to the user device based on the access request. After receiving the corresponding first presentation information, the corresponding user device may present the first presentation information on reading an application home page or a recommended page of the application, or present at least one piece of first presentation information on a current reading page when the user reads a book, for example, present one piece of first presentation information at a certain interval of chapters or at a certain interval of pages.

In some embodiments, the method further comprises step S203 (not shown). In step S203, the user equipment sends a book search request to the network equipment based on the search operation of the first reading user, where the book search request includes book identification information of a target book; in step S201, the user equipment receives the target book returned by the network equipment, where the target book includes at least one piece of presentation information, and each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user equipment belongs, where the page reading duration information of the first reading user meets preset page reading duration threshold information, and the historical resource increment information of the historical access presentation information of the first reading user meets preset historical resource increment threshold information; in step S202, the user equipment presents the at least one piece of first presentation information in a process of reading the target book by the first reading user. For example, the network device may also add corresponding presentation information to the target book based on a book search request sent by the user device, and return the target book to the user device. Before returning the target book to the user equipment, the network equipment may further add at least one piece of first presentation information to the target book, and send the updated target book to the user equipment, where the updated target book is added to the target book at intervals of a certain number of chapters or the number of pages to be read, and the user equipment presents the corresponding first presentation information in a reading process of the target book by the user.

In some embodiments, the presentation duration information of the at least one first presentation information matches the page reading duration information of the user in the book reading process; in step S204 (not shown), when the display duration of one first presence information in the at least one first presence information satisfies the presence duration information, the user equipment cancels the presence area of the first presence information. For example, the presentation duration of the first presentation information is matched with the page reading duration information, the user equipment presents the first presentation information in the current reading page in a small window or split screen mode, the first presentation information is similar to the time for the user to read the current reading page, when the first presentation information is played, if the display duration of the first presentation information meets the presentation duration information, a small window or split screen presentation area corresponding to the first presentation information is cancelled in the user equipment, and the like, so that the user is prevented from mistakenly triggering access link information and the like corresponding to the first presentation information during page turning or other operations, and a better reading environment is provided for the user.

Embodiments of the method provided by the present application have been described above mainly from the perspective of interaction between a network device and a user equipment, and specific devices capable of implementing the embodiments of the method are also provided by the present application, which is described below with reference to fig. 6 and 7.

Referring to the system topology shown in fig. 1, fig. 6 shows a network device 100 according to an aspect of the present application, which is suitable for the system shown in fig. 1 and specifically includes a one-module 101, a two-module 102, a three-module 103, and a four-module 104. A module 101, configured to obtain page reading duration information of each reading user of one or more reading users using a reading application and historical resource increment information of historical access presentation information of each reading user; a second module 102, configured to, if there is a reading user in the one or more reading users, determine that the reading user is a first reading user, where page reading duration information of the reading user meets preset page reading duration threshold information, and history resource increment information of history access presentation information of the reading user meets preset history resource increment threshold information; a third module 103, configured to determine, according to the page reading duration information and the historical resource increment information of the first reading user, corresponding at least one first presentation information; a fourth module 104, configured to send the at least one first presence information to a user equipment corresponding to the first reading user. Here, the specific implementation corresponding to the one-to-one module 101, the two-to-one module 102, the one-to-three module 103, and the one-to-four module 104 shown in fig. 6 is the same as or similar to the embodiment of the step S101, the step S102, the step S103, and the step S104 shown in fig. 3, and is not repeated here, and is included herein by reference,

In some embodiments, a tri-module 103 includes a tri-one cell 1031 (not shown) and a tri-two cell 1032 (not shown). A third-to-first unit 1031, configured to determine corresponding unit historical resource increment information according to the historical resource increment information of the historical access presentation information of the first reading user; a third and second unit 1032, configured to determine at least one corresponding first presentation information according to the page reading duration information and the unit historical resource increment information of the first reading user, where the presentation duration information of each first presentation information in the at least one first presentation information is matched with the page reading duration information, and the unit resource increment information of each first presentation information is greater than or equal to the unit historical resource increment information. Here, the specific embodiments of the one-third-one unit 1031 and the one-third-two unit 1032 are the same as or similar to the specific embodiments of the foregoing step S1031 and step S1032, and are not repeated herein and are included herein by reference.

In some embodiments, the apparatus further includes a fifth module 105 (not shown) configured to establish or update a presentation database, where the presentation database includes a plurality of presentation record information, and each piece of presentation record information includes identification information of presentation information corresponding to the presentation record information, unit presentation resource increment information, and presentation duration information; the first, second and third units 1032 are configured to determine, according to the page reading duration information of the first reading user and the unit historical resource increment information, at least one piece of corresponding first presentation record information in the presentation database, where the presentation duration information of each piece of first presentation record information in the at least one piece of first presentation record is matched with the page reading duration information, and the unit resource increment information of each piece of first presentation record information is greater than or equal to the unit historical resource increment information; and determining corresponding at least one piece of first presentation information according to the at least one piece of first presentation record information. Here, the specific implementation of the first-fifth module 105 is the same as or similar to the specific implementation of the step S105, and is not repeated here, and is included herein by way of reference.

In some embodiments, the apparatus further includes a sixth module 106 (not shown) configured to determine that the reading user is a second reading user if there is a reading user among the one or more reading users, the page reading duration information of the reading user does not meet the preset page reading duration threshold information, or the historical resource increment information of the historical access presentation information of the reading user does not meet the preset historical resource increment threshold information; determining corresponding unit historical resource increment information according to the historical resource increment information of the historical access presentation information of the second reading user; and determining at least one corresponding second presentation information according to the page reading time length information of the second reading user and the unit historical resource increment information, wherein the presentation time length information of each second presentation information in the at least one second presentation information is matched with the page reading time length information of the second reading user, and the unit resource increment information of each second presentation information is smaller than the unit historical resource increment information. Here, the specific implementation of the sixth module 106 is the same as or similar to the specific implementation of the step S106, and is not repeated here, and is included herein by way of reference.

In some embodiments, the apparatus further includes a seventh module 107 (not shown) configured to receive a book search request sent by a user device corresponding to the second reading user, where the book search request includes identification information of a target book; and determining a corresponding target book according to the identification information of the target book, wherein the payment information of the target book is less than or equal to payment threshold information, and the payment threshold information is determined by the unit historical resource increment information of the second reading user. Here, the specific implementation of the seventy-one module 107 is the same as or similar to the specific implementation of the step S107, and is not repeated here, and is included herein by way of reference.

In some embodiments, as shown in fig. 4, in addition to screening the corresponding presentation information according to the page reading duration information and the unit historical resource increment information of the user, the network device may also screen the presentation information according to the corresponding user location information, user gender information, and the like, so that the presentation information is pushed more specifically. For example, the apparatus further includes an eight module 108 (not shown) for obtaining user location information of each of the one or more reading users; the third module 103 is configured to determine at least one corresponding first presentation information according to the page reading duration information, the historical resource increment information, and the user location information of the first reading user, where a distance between the presentation location information of the first presentation information and the user location information of the first reading user is less than or equal to distance threshold information. In some embodiments, the presentation location information includes, but is not limited to: the position information of the manufacturer to which the first presentation information belongs; one or more pieces of pushed position information with an access rate greater than or equal to an access rate threshold value in the plurality of pieces of pushed position information of the first presentation information; the push position information with the highest access rate in the plurality of push position information of the first presentation information. Here, the specific implementation of the eight-module 108 is the same as or similar to the specific implementation of the step S108, and is not repeated here, and is included herein by way of reference.

In some embodiments, the apparatus further comprises a nine module 109 (not shown) for obtaining user gender information of each of the one or more reading users; the third module 103 is configured to determine at least one corresponding first presentation information according to the page reading duration information, the historical resource increment information, and the user gender information of the first reading user, where gender bias information of the first presentation information is the same as the user gender information of the first reading user, and the gender bias information of the first presentation information is used to characterize the gender of the user with a higher access rate in the first presentation information pushing process. In some embodiments, a ninth module 109 is configured to determine the user gender information of each of the one or more reading users according to the gender bias information of the historical access presentation information of each of the one or more reading users. Here, the specific implementation of the nine module 109 is the same as or similar to the specific implementation of the step S109, and is not repeated here, and is included herein by way of reference.

In some embodiments, the apparatus includes a tenth module 110 (not shown) for receiving a book search request sent by a user device corresponding to the first reading user, where the book search request includes identification information of a target book; determining a corresponding target book according to the identification information of the target book; a fourth module 104, configured to add the at least one piece of first presentation information to the target book, and send the updated target book to the user equipment. Here, the specific implementation of the tenth module 110 is the same as or similar to the specific implementation of the step S110, and is not repeated here, and is included herein by way of reference.

Fig. 7 shows a user equipment for pushing presence information in a reading application according to another aspect of the present application, which specifically includes a first-module 201 and a second-module 202. A first module 201, configured to receive at least one piece of first presentation information sent by a network device corresponding to a reading application, where each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user device belongs, the page reading duration information of the first reading user meets preset page reading duration threshold information, and the historical resource increment information of historical access presentation information of the first reading user meets preset historical resource increment threshold information; a second module 202, configured to present the at least one first presence information. Here, the specific implementation of the first-module-two 201 and the second-module-two 202 shown in fig. 7 is the same as or similar to the specific implementation of the step S201 and the step S202 in fig. 5, and is not repeated here and is included herein by reference.

In some embodiments, the apparatus further includes a second-third module 203 (not shown) for sending a book search request to the network device based on the search operation of the first reading user, wherein the book search request includes book identification information of a target book; a second module 201, configured to receive the target book returned by the network device, where the target book includes at least one piece of presentation information, and each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user device belongs, where the page reading duration information of the first reading user meets preset page reading duration threshold information, and the historical resource increment information of the historical access presentation information of the first reading user meets preset historical resource increment threshold information; a second module 202, configured to present the at least one piece of first presentation information in a process of reading the target book by the first reading user. Here, the specific implementation of the two or three modules is the same as or similar to the specific implementation of the step S203, and is not repeated here, and is included herein by way of reference.

In some embodiments, the presentation duration information of the at least one first presentation information matches the page reading duration information of the user in the book reading process; the apparatus further includes a second-fourth module 204 (not shown) configured to cancel the presentation area of the first presentation information when the display duration of one first presentation information in the at least one first presentation information satisfies the presentation duration information. Here, the specific implementation of the two-four module 204 is the same as or similar to the specific implementation of the step S204, and is not repeated here, and is included herein by way of reference.

In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 8 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 8, the system 300 can be implemented as any of the above-described devices in the various embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for pushing presence information in a reading application is applied to a network device, wherein the method comprises the following steps:

2. The method of claim 1, wherein the determining the corresponding at least one first presentation information according to the page reading duration information and the historical resource increment information of the first reading user comprises:

determining corresponding unit historical resource increment information according to the historical resource increment information of the historical access presentation information of the first reading user;

and determining at least one corresponding first presentation information according to the page reading time length information and the unit historical resource increment information of the first reading user, wherein the presentation time length information of each first presentation information in the at least one first presentation information is matched with the page reading time length information, and the unit resource increment information of each first presentation information is greater than or equal to the unit historical resource increment information.

3. The method of claim 2, wherein the method further comprises:

establishing or updating a presentation database, wherein the presentation database comprises a plurality of presentation record information, and each piece of presentation record information comprises identification information of presentation information corresponding to the presentation record information, unit presentation resource increment information and presentation duration information;

determining at least one corresponding first presentation information according to the page reading time length information and the unit historical resource increment information of the first reading user, wherein the presentation time length information of each first presentation information in the at least one first presentation information is matched with the page reading time length information, and the unit resource increment information of each first presentation information is greater than or equal to the unit historical resource increment information, and the method comprises the following steps:

determining at least one piece of corresponding first presentation record information in the presentation database according to the page reading time length information and the unit historical resource increment information of the first reading user, wherein the presentation time length information of each piece of first presentation record information in the at least one piece of first presentation record information is matched with the page reading time length information, and the unit resource increment information of each piece of first presentation record information is greater than or equal to the unit historical resource increment information;

and determining corresponding at least one piece of first presentation information according to the at least one piece of first presentation record information.

4. The method of claim 1, wherein the method further comprises:

if a reading user exists in the one or more reading users, the page reading time length information of the reading user does not meet preset page reading time length threshold information, or the historical resource increment information of the historical access presentation information of the reading user does not meet preset historical resource increment threshold information, and the reading user is determined to be a second reading user;

determining corresponding unit historical resource increment information according to the historical resource increment information of the historical access presentation information of the second reading user;

and determining at least one corresponding second presentation information according to the page reading time length information of the second reading user and the unit historical resource increment information, wherein the presentation time length information of each second presentation information in the at least one second presentation information is matched with the page reading time length information of the second reading user, and the unit resource increment information of each second presentation information is smaller than the unit historical resource increment information.

5. The method of claim 4, wherein the method further comprises:

receiving a book search request sent by user equipment corresponding to the second reading user, wherein the book search request comprises identification information of a target book;

and determining a corresponding target book according to the identification information of the target book, wherein the payment information of the target book is less than or equal to payment threshold information, and the payment threshold information is determined by the unit historical resource increment information of the second reading user.

6. The method of any of claims 1-5, wherein the method further comprises:

acquiring user position information of each reading user in the one or more reading users;

wherein, the determining of the corresponding at least one first presentation information according to the page reading duration information and the historical resource increment information of the first reading user includes:

and determining at least one corresponding first presentation information according to the page reading duration information, the historical resource increment information and the user position information of the first reading user, wherein the distance between the presentation position information of the first presentation information and the user position information of the first reading user is smaller than or equal to distance threshold information.

7. The method of claim 6, wherein the presentation location information comprises at least any one of:

the position information of the manufacturer to which the first presentation information belongs;

one or more pieces of pushed position information with an access rate greater than or equal to an access rate threshold value in the plurality of pieces of pushed position information of the first presentation information;

the push position information with the highest access rate in the plurality of push position information of the first presentation information.

8. The method of any of claims 1 to 7, wherein the method further comprises:

acquiring user gender information of each reading user in the one or more reading users;

and determining at least one corresponding first presentation information according to the page reading duration information, the historical resource increment information and the user gender information of the first reading user, wherein the gender bias information of the first presentation information is the same as the user gender information of the first reading user, and the gender bias information of the first presentation information is used for representing the gender of the user with higher access rate in the first presentation information pushing process.

9. The method of claim 8, wherein said obtaining user gender information for each of said one or more reading users comprises:

and determining the user gender information of each reading user in the one or more reading users according to the gender deviation information of the historical access presentation information of each reading user in the one or more reading users.

10. The method of any of claims 1 to 9, wherein the method further comprises:

receiving a book search request sent by user equipment corresponding to the first reading user, wherein the book search request comprises identification information of a target book;

determining a corresponding target book according to the identification information of the target book;

wherein the sending the at least one piece of first presentation information to the user equipment corresponding to the first reading user includes:

adding the at least one piece of first presentation information to the target book, and sending the updated target book to the user equipment.

11. A method for pushing presence information in a reading application is applied to user equipment, and comprises the following steps:

presenting the at least one first presentation information.

12. The method of claim 11, wherein the method further comprises:

sending a book search request to the network equipment based on the search operation of the first reading user, wherein the book search request comprises book identification information of a target book;

the receiving at least one piece of first presentation information sent by a network device corresponding to a reading application, where each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user device belongs, the page reading duration information of the first reading user satisfies preset page reading duration threshold information, and the historical resource increment information of historical access presentation information of the first reading user satisfies preset historical resource increment threshold information, includes:

receiving the target book returned by the network device, wherein the target book comprises at least one piece of presentation information, each piece of presentation information in the at least one piece of first presentation information is determined by page reading duration information and historical resource increment information of a first reading user to which the user device belongs, the page reading duration information of the first reading user meets preset page reading duration threshold information, and the historical resource increment information of the historical access presentation information of the first reading user meets preset historical resource increment threshold information;

wherein the presenting the at least one first presentation information comprises:

and presenting the at least one piece of first presentation information in the process of reading the target book by the first reading user.

13. The method according to claim 11 or 12, wherein the presentation duration information of the at least one first presentation information matches the page reading duration information of the user in the book reading process; wherein the method further comprises:

and when the display duration of one piece of first presentation information in the at least one piece of first presentation information meets the presentation duration information, canceling the presentation area of the first presentation information.

14. A method of pushing presence information in a reading application, wherein the method comprises:

15. An apparatus for pushing presence information in a reading application, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 13.

16. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-13.