CN110827061B

CN110827061B - Method and equipment for providing presentation information in novel reading process

Info

Publication number: CN110827061B
Application number: CN201910978760.2A
Authority: CN
Inventors: 罗小成; 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-10-15
Filing date: 2019-10-15
Publication date: 2022-12-06
Anticipated expiration: 2039-10-15
Also published as: CN110827061A

Abstract

The application aims to provide a method and equipment for providing presentation information in a novel reading process, and the method comprises the following steps: receiving a presentation information request sent by user equipment in response to reading interactive operation of a user on a target novel in a reading application of the user equipment, wherein the presentation information request comprises target content information corresponding to the reading interactive operation; responding to the presentation information request, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to the current reading page information; returning at least one of the presence information to the user device as a response to the presence information request. The application can improve the putting amount of the presentation information (for example, the advertisement information).

Description

Method and equipment for providing presentation information in novel reading process

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for providing presence information during novel reading.

Background

The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading duration of the user are greatly improved, and the electronic book application has wide user groups, so that good putting effect can be undoubtedly generated when advertisements are put in the electronic book application. In the existing electronic book applications, advertisement delivery is mostly realized in an open screen advertisement mode. For example, whenever a user opens an e-book application, an open screen advertisement will be delivered during the opening of the e-book application to attract the user to watch.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing presentation information during a novel reading process.

According to one aspect of the application, a method for providing presence information in a novel reading process at a network device side is provided, and the method comprises the following steps:

receiving a presentation information request sent by user equipment in response to reading interactive operation of a user on a target novel in a reading application of the user equipment, wherein the presentation information request comprises target content information corresponding to the reading interactive operation;

responding to the presentation information request, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to the current reading page information;

returning at least one of the presence information to the user device as a response to the presence information request.

According to another aspect of the present application, there is provided a method for providing presence information during a novel reading process at a user equipment side, the method comprising:

responding to reading interactive operation of a user on a target novel in a reading application of user equipment, and sending a presentation information request to network equipment corresponding to the reading application, wherein the presentation information request comprises target content information corresponding to the reading interactive operation;

and receiving at least one piece of presence information returned by the network equipment based on the presence information request.

According to yet another aspect of the present application, there is provided a method for providing presentation information during novel reading, the method comprising:

responding to reading interactive operation of a user on a target novel in a reading application of user equipment, and sending a presentation information request to network equipment corresponding to the reading application by the user equipment, wherein the presentation information request comprises target content information corresponding to the reading interactive operation;

the network equipment receives the presentation information request, responds to the presentation information request, determines corresponding current reading page information in the target novel according to the target content information, and determines corresponding one or more presentation information according to the current reading page information;

the network equipment returns at least one piece of the presence information to the user equipment as a response of the presence information request;

the user equipment receives the at least one presence information.

According to an aspect of the present application, there is provided a network device for providing presence information in a novel reading process, the device including:

a module, configured to receive a presence information request sent by a user device in response to a reading interaction operation of a user on a target novel in a reading application of the user device, where the presence information request includes target content information corresponding to the reading interaction operation;

a second module, configured to respond to the presentation information request, determine, according to the target content information, corresponding current reading page information in the target novel, and determine, according to the current reading page information, corresponding one or more presentation information;

a third module for returning at least one of the presence information to the user device as a response to the presence information request.

According to another aspect of the present application, there is provided a user device for providing presentation information during a novel reading process, the device comprising:

the device comprises a first module, a second module and a third module, wherein the first module is used for responding to the reading interactive operation of a user on a target novel in the reading application of user equipment and sending a presentation information request to network equipment corresponding to the reading application, and the presentation information request comprises target content information corresponding to the reading interactive operation;

and a second module, configured to receive at least one piece of presence information returned by the network device based on the presence information request.

According to an aspect of the present invention, there is provided an apparatus for providing presentation information during a novel reading process, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the invention, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the network equipment receives the presentation information request sent by the user equipment in response to the reading interactive operation of the user on the target novel in the reading application of the user equipment, wherein the presentation information request comprises the target content information corresponding to the reading interactive operation. And responding to the presentation information request, the network equipment determines corresponding current reading page information in the target novel according to the target content information, determines corresponding one or more presentation information according to the current reading page information, and then returns at least one presentation information serving as a response of the presentation information request to the user equipment. In the application, the network equipment can update the presentation information (for example, advertisement information) according to different reading contents selected by the user, so that the accurate advertisement delivery rate is improved, the user experience is improved, further, the network equipment determines whether the user meets the preset presentation condition according to the reading behavior information of the user, and selects suitable advertisement delivery crowds according to the presentation condition, so that the conversion success rate of the advertisement is improved to a certain extent.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology according to the present application;

FIG. 2 illustrates a system method diagram for providing presence information during novel reading according to one embodiment of the present application;

fig. 3 shows a flow chart of a method for providing presence information during novel reading at a network device according to another embodiment of the present application;

fig. 4 shows a flow chart of a method at a user equipment side for providing presence information during novel reading according to yet another embodiment of the present application;

FIG. 5 illustrates a flow diagram of a method for providing presence information during novel reading according to one embodiment of the present application;

FIG. 6 illustrates an apparatus diagram of a network device for providing presence information during novel reading according to one embodiment of the present application;

FIG. 7 shows a device diagram of a user device for providing presence information during novel reading according to one embodiment of the present application;

FIG. 8 shows a device diagram of a system for providing presence information during novel reading according to one embodiment of the present application;

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described in this disclosure.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, may implement the information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (PRAM), static Random-Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash Memory or other Memory technology, compact Disc Read Only Memory (CD-ROM), digital Versatile Disc (DVD) or other optical storage, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 shows a typical scenario of the present application, where a user holds a user device, in which a reading application is installed. In response to a reading interactive operation (for example, annotating or commenting on target content information in a target novel) of a user on the target novel in a reading application of user equipment, the user equipment sends a presentation information request to network equipment corresponding to the reading application, wherein the presentation information request includes the target content information corresponding to the reading interactive operation. In response to the presence information request, the network device determines, according to the target content information, corresponding current reading page information in the target novel, and determines, according to the current reading page information, corresponding one or more presence information (for example, the network device matches one or more presence information according to scene information in the current reading page information), where the presence information includes advertisement information, and then returns, as a response to the presence information request, at least one of the presence information to the user device of the user, where the user device includes, but is not limited to, a computing device such as a mobile phone, a tablet, and a laptop.

Referring to the system shown in fig. 1, fig. 2 illustrates a system method for providing presence information during novel reading according to one embodiment of the present application, the method comprising:

the user equipment receives the at least one presence information.

Fig. 3 shows a method for providing presence information during novel reading at a network device according to an embodiment of the present application, the method comprising step S101, step S102 and step S103.

Specifically, in step S101, the network device receives a presence information request sent by the user device in response to a reading interaction operation of a user on a target novel in a reading application of the user device, where the presence information request includes target content information corresponding to the reading interaction operation. For example, in response to a reading interaction operation of a user on a target novel in a reading application of a user device (for example, all operations of the user in the reading application are reported on a dotting basis, and the user device may acquire an action of the user in real time), the user device sends a presentation information request to a network device corresponding to the reading application. In some embodiments, the reading interaction operation comprises at least any one of:

1) Selecting the reading page range of the target novel;

for example, if the reading interaction operation includes an operation of selecting a reading page range of the target novel, the user equipment sends a presentation information request to the network equipment, where the presentation information request includes content information corresponding to the reading page range selected by the user.

2) Evaluating the content of the target novel;

for example, if the reading interaction operation includes an evaluation operation on the content of the target novel (for example, the evaluation operation includes, but is not limited to, operations such as annotating and inputting ideas on the content of the target novel selected by the user), the user equipment sends a presentation information request to the network device, where the presentation information request includes content information selected by the user in the target novel and evaluated.

3) Selecting the content of the target novel and carrying out keyword query operation;

for example, if the reading interaction operation includes an operation of selecting the content of the target novel and performing keyword query, the user equipment sends a presentation information request to the network equipment, where the presentation information request includes content information selected by the user and corresponding to the keyword query. In this case, the presentation information can be determined according to different reading contents selected by the user, and a basis is provided for subsequently sending the presentation information to the user.

In step S102, in response to the presence information request, the network device determines, according to the target content information, corresponding current reading page information in the target novel, and determines, according to the current reading page information, corresponding one or more presence information. For example, the network device determines current reading page information corresponding to the target content information in the target novel according to the target content information, and matches corresponding one or more pieces of presentation information according to scene information in the current reading page information, where the presentation information includes, but is not limited to, advertisement information presented in the form of pictures, videos, and the like. In some embodiments, in step S102, in response to the presentation information request, if the target content information does not include the first scenario information, the network device determines, according to the target content information, corresponding current reading page information in the target novel, and determines, according to second scenario information corresponding to the current reading page information, corresponding one or more presentation information. For example, in response to the presentation information request, the network device obtains the target content information, matches the target content information with scene keyword information preset in the network device, determines that the target content information does not include first scene information if the matching degree information determined based on the matching is smaller than a predetermined matching degree threshold, then determines current reading page information corresponding to the target content information in the target novel according to the target content information, and matches one or more corresponding presentation information according to second scene information corresponding to the current reading page information. Under the condition that the target content information does not include the first scene information, the delivery efficiency of the presentation information (advertisement information) can be improved and the delivery rate of the number of advertisements can be improved according to the presentation information corresponding to the current reading page information corresponding to the target content information in a matching manner.

In step S103, the network device returns at least one piece of the presence information to the user device as a response to the presence information request. For example, the network device determines one or more corresponding pieces of presentation information according to the target content information, and returns at least one piece of the presentation information to the user device of the user. Different from the situation that most of the presentation information in the prior art is pushed to the user equipment in an open screen advertising mode, the presentation information (advertising information) is updated according to different reading contents selected by the user, and the advertisement putting quantity is increased.

For example, a user holds a user device in which a reading application is installed. In response to a comment operation of a user on a target novel in a reading application of the user equipment (for example, selecting and commenting target content information in the target novel), the user equipment sends a presentation information request to a network device corresponding to the reading application, wherein the presentation information request comprises the target content information (for example, the content is 'princess living on the sea island'). In response to the presence information request, the network device determines corresponding current reading page information in the target novel according to the target content information, and determines corresponding one or more advertisement information according to the current reading page information (for example, the network device matches advertisement information of one or more relevant sea-island scenic spots according to scene information in the current reading page information), and then, the network device returns at least one of the advertisement information to the user device of the user as a response to the presence information request.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the method further comprises a step S104 (not shown) in which a network device receives rating input information transmitted by the user device in response to the rating operation by the user, in step S104; sending presentation instruction information regarding the at least one presentation information to the user device in response to the evaluation input information. For example, on the premise that the network device returns at least one piece of the presentation information to the user device of the user as a response of the presentation information request, and the user device receives the at least one piece of presentation information, in response to an evaluation operation performed by the user on the content of the target novel, the user device sends evaluation input information to the network device, and the network device sends presentation instruction information about the at least one piece of presentation information to the user device after receiving the evaluation input information. On the premise that the user equipment receives the presentation instruction information about the at least one presentation information, a basis is provided for the subsequent user equipment to present the at least one presentation information, and meanwhile, the at least one presentation information is presented after the user inputs the evaluation information, so that the situation that the user input operation is disturbed can be prevented, and the use experience of the user is improved.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the method further includes step S105 (not shown), in which step S105, the network device receives evaluation input information transmitted by the user device in response to the evaluation operation by the user; in step S103, the network device returns at least one of the presence information as a response to the presence information request to the user device in response to the evaluation input information. For example, a network device receives a presentation information request sent by a user device in response to a reading interaction operation of a user on a target novel in a reading application of the user device (for example, an evaluation operation is performed on the content of the target novel), wherein the presentation information request includes content information selected by the user and subjected to the evaluation operation, and the network device determines corresponding one or more presentation information based on the content information. And on the premise that the network equipment receives evaluation input information sent by the user equipment in response to the evaluation operation of the user, the network equipment returns the at least one piece of the presentation information to the user equipment of the user as a response of the presentation information request. In this case, presenting at least one presentation information after the user has input the evaluation information can prevent the occurrence of a situation that the user input operation is disturbed, and improve the user experience.

In some embodiments, in step S102, in response to the presence information request, if the target content information includes the first context information, the network device determines, according to the first context information, corresponding one or more presence information; otherwise, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to second scene information corresponding to the current reading page information. For example, in response to the presence information request, the network device obtains the target content information, matches the target content information with the scene keyword information preset in the network device, determines that the target content information includes first scene information (e.g., some scene information such as a place, a landscape, and weather) if the matching degree information determined based on the matching is greater than or equal to a predetermined matching degree threshold, and then matches the corresponding presence information according to the first scene information (e.g., matches advertisement information related to a tourist attraction similar to the landscape) according to the scene information related to the landscape). In this case, the efficiency of presentation information (advertisement information) delivery can be improved, and the delivery rate of the number of advertisements can be improved.

In some embodiments, the method further comprises step S107 (not shown), in step S107, the network device detecting whether the user satisfies a predetermined presentation condition; in step S103, if the user satisfies the predetermined presence condition, the network device returns at least one piece of the presence information to the user device as a response to the presence information request. On the premise that the user meets the preset presenting condition, the appropriate advertisement putting crowd can be accurately determined, and the success rate of the advertisement information showing conversion is improved to a certain extent. In some embodiments, the predetermined presentation condition comprises at least any one of:

1) The number of times that the user browses the novel in the preset time is smaller than a preset first time threshold value;

for example, the network device obtains the user identification information of the user, determines the number of times that the user browses the novel within a preset time according to the user identification information, and if the number of times that the user browses the novel within the preset time is smaller than a preset first time threshold value, the network device determines that the concentration of the user in reading the novel is not high enough and is more likely to be attracted by other information (e.g., attracted by advertisement information), and then returns at least one piece of presentation information to the user device of the user as a response to the presentation information request.

2) The browsing time of the user for browsing the novel in the preset time is less than a preset first time threshold;

for example, the network device obtains the user identification information of the user, determines the browsing duration of the user browsing the novel within the preset time according to the user identification information, and if the browsing duration of the user browsing the novel within the preset time is smaller than a preset first duration threshold, the network device determines that the concentration of the user reading the novel is not high enough and is more likely to be attracted by other information (e.g., by advertisement information), and then returns at least one piece of the presentation information to the user device of the user as a response of the presentation information request.

3) The browsing times of the trial reading chapters in the reading application by the user in the preset time are less than a preset second time threshold value;

for example, the network device obtains the user identification information of the user, determines the trial reading chapter browsing times of the user in the reading application within a preset time according to the user identification information, and if the trial reading chapter browsing times of the user in the reading application within the preset time is smaller than a predetermined second time threshold value, the network device determines that the concentration of the user is not high enough when reading the novel and is more likely to be attracted by other information (e.g., by advertisement information), and then returns at least one piece of presentation information to the user device of the user as a response of the presentation information request.

4) The user reads the novel full text browsing times in the application within the preset time, wherein the full text browsing times are smaller than a preset third time threshold value;

for example, the network device obtains user identification information of the user, and determines, according to the user identification information, the full-text browsing frequency of the novel in the reading application within a preset time by the user, where the full-text browsing frequency of the novel in the reading application within the preset time by the user is smaller than a predetermined third time threshold, and the network device determines that the concentration of the user is not high enough when reading the novel and is more likely to be attracted by other information (e.g., by advertisement information), and then returns at least one piece of the presentation information to the user device of the user as a response to the presentation information request.

5) The average reading time of the user for the novel in the reading application is less than a preset reading time threshold;

6) The average time length of the user for single continuous reading of the novel in the reading application is less than a preset single continuous reading time length threshold value;

7) The average reading proportion of the user to the novel in the reading application is smaller than a preset reading proportion threshold value; in these cases, the network device determines that the user may be less attentive and may be more readily attracted to other ancillary types of information (e.g., advertising information) and thus may be more likely to be inclined to view advertising information.

8) The user has the behavior of viewing other presented information;

for example, if the network device determines that the user has a behavior of viewing related presence information, the network device determines that the current user is a target user that can receive presence information, and returns at least one of the presence information as a response to the presence information request to the user device of the user. Under the condition, the appropriate advertisement putting population is determined according to the relevant reading behavior information of the user, and the success rate of the advertisement information showing and converting is improved to a certain extent.

Fig. 4 shows a method for providing presence information during a novel reading process at a user equipment according to an embodiment of the present application, the method comprising step S201 and step S202.

In step S201, in response to a reading interaction operation of a user on a target novel in a reading application of a user device, a user device sends a presentation information request to a network device corresponding to the reading application, where the presentation information request includes target content information corresponding to the reading interaction operation. The reading interaction operation comprises an operation of selecting a reading page range of the target novel, an operation of evaluating the content of the target novel and an operation of selecting the content of the target novel and performing keyword query. For example, the user equipment performs dotting reporting on all reading interaction operations of the user in the reading application, and in this case, the action information of the user is acquired in real time.

In step S202, the user equipment receives at least one presence information returned by the network device based on the presence information request. For example, a network device receives a presentation information request sent by a user device in response to a reading interactive operation of a user on a target novel in a reading application of the user device, wherein the presentation information request includes target content information corresponding to the reading interactive operation, determines corresponding current reading page information in the target novel based on the target content information, and determines corresponding one or more presentation information according to the current reading page information. At least one of the program information is then returned to the user device, wherein the presentation information includes, but is not limited to, advertising information presented in the form of pictures, small videos, and the like. Under the condition that the user performs reading interactive operation, the user is in the reading intermission period at the moment, and the user receives the presentation information (for example, the advertisement information) at the moment, so that the user can be prevented from being distracted and read, and the success rate of the advertisement information showing and converting is improved.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the method further comprises step S203 (not shown) of the user device sending rating input information to the network device in response to the rating operation by the user in step S203; and receiving the presentation instruction information which is sent by the network equipment in response to the evaluation input information and is about the at least one presentation information. For example, on the premise that the network device returns at least one piece of the presentation information to the user device of the user as a response of the presentation information request, and the user device receives the at least one piece of presentation information, in response to an evaluation operation performed by the user on the content of the target novel, the user device sends evaluation input information to the network device, and the network device sends presentation instruction information about the at least one piece of presentation information to the user device after receiving the evaluation input information. On the premise that the user equipment receives the presentation instruction information about the at least one presentation information, a basis is provided for the subsequent user equipment to present the at least one presentation information, and meanwhile, the at least one presentation information is presented after the user inputs the evaluation information, so that the situation that the user input operation is disturbed can be prevented, and the use experience of the user is improved.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the method further includes step S204 (not shown), in which step S204, the user device transmits evaluation input information to the network device in response to the evaluation operation by the user; in step S202, the ue receives at least one presence information returned by the network device based on the presence information request and the evaluation input information. For example, a network device receives a presentation information request sent by a user device in response to a reading interaction operation of a user on a target novel in a reading application of the user device (for example, an evaluation operation is performed on the content of the target novel), wherein the presentation information request includes content information selected by the user and subjected to the evaluation operation, and the network device determines corresponding one or more presentation information based on the content information. And on the premise that the network equipment receives evaluation input information sent by the user equipment in response to the evaluation operation of the user, the network equipment returns the at least one piece of the presentation information to the user equipment of the user as a response of the presentation information request. In this case, presenting at least one presentation information after the user has input the evaluation information can prevent the occurrence of a situation that the user input operation is disturbed, and improve the user experience.

Fig. 5 shows a flowchart for providing presence information during novel reading according to an embodiment of the present application, where a user holds a user device in which a reading application is installed. In response to a user's interaction operation (for example, selecting a reading page range, selecting a keyword to query encyclopedia, annotating a certain section or a whole section of a reading page to add a thought or comment) on a novel reading page in a reading application of a user device, the user device sends an advertisement information issuing request to a server corresponding to the reading application, wherein the advertisement information issuing request includes the selected reading content corresponding to the interaction operation. The server receives request information sent by the user equipment, acquires the reading content (for example, an object selected by the interactive operation), and when the server determines that the reading content comprises scene description information (for example, places, landscapes, weather, people, commodities and the like), the server determines the reading page content corresponding to the reading content according to the reading content, analyzes the scene information in the reading page content, and then matches corresponding advertisement information (for example, the advertisement form comprises pictures, small videos, AR and the like) according to the scene information. The server returns one or more accurate advertisement information to the user equipment, the user equipment presents the one or more advertisement information on the current reading page, and the user performs input operation on the reading page after the advertisement information is displayed. Or, in order not to disturb the input operation (for example, comment input operation) of the user, the user equipment detects in advance an input after the user performs an interactive operation on a reading page of the reading application (for example, a keyword is selected to query encyclopedia, and some or the whole reading page is annotated to add an idea or comment), sends content information input by the user to the server, and sends one or more advertisement information matched in advance to the user equipment after the server receives the content information, or if the network equipment detects that the advertisement information has been sent before, the network equipment sends an advertisement information display instruction to the user equipment. The user equipment receives one or more advertisement information or advertisement information presentation instructions and determines whether to present the advertisement information based on a user's selection.

Fig. 6 shows a network device for providing presence information during novel reading according to an embodiment of the present application, the network device comprising a one-module 101, a two-module 102, and a three-module 103.

Specifically, the module 101 is configured to receive a presence information request sent by a user equipment in response to a reading interaction operation of a user on a target novel in a reading application of the user equipment, where the presence information request includes target content information corresponding to the reading interaction operation. For example, in response to a reading interaction operation of a user on a target novel in a reading application of a user device (for example, all operations of the user in the reading application are reported on a dotting basis, and the user device may acquire an action of the user in real time), the user device sends a presentation information request to a network device corresponding to the reading application. In some embodiments, the reading interaction comprises at least any one of:

1) Selecting the reading page range of the target novel;

2) Evaluating the content of the target novel;

the operation of the related reading interaction operation is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference.

A second module 102, configured to, in response to the presentation information request, determine, according to the target content information, corresponding current reading page information in the target novel, and determine, according to the current reading page information, corresponding one or more presentation information. For example, the network device determines current reading page information corresponding to the target content information in the target novel according to the target content information, and matches corresponding one or more pieces of presentation information according to scene information in the current reading page information, where the presentation information includes, but is not limited to, advertisement information presented in the form of pictures, videos, and the like. In some embodiments, the secondary module 102 is configured to, in response to the presentation information request, determine, according to the target content information, corresponding current reading page information in the target novel if the target content information does not include the first scene information, and determine, according to second scene information corresponding to the current reading page information, corresponding one or more presentation information. The operation of the related target content information not including the first scene information is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference.

A third module 103, configured to return at least one of the presence information to the user equipment as a response to the presence information request. For example, the network device determines one or more corresponding pieces of presentation information according to the target content information, and returns at least one piece of the presentation information to the user device of the user. Different from the situation that most of the presentation information is pushed to the user equipment in an open screen advertisement mode in the prior art, the presentation information (advertisement information) is updated according to different reading contents selected by a user, and the advertisement putting quantity is improved.

Here, the specific implementation of the above-mentioned one-to-one module 101, the two-to-one module 102, and the one-to-three module 103 is the same as or similar to the embodiment related to steps S101, S102, and S103 in fig. 3, and therefore, the description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the network device further comprises a quad module 104 (not shown), a quad module 104 for receiving rating input information sent by the user device in response to the rating operation by the user; sending presentation instruction information regarding the at least one presentation information to the user device in response to the evaluation input information. The specific implementation manner of the four modules 104 is the same as or similar to the embodiment of the step S104, and thus is not described herein again, and is included herein by reference.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the network device further comprises a five module 105 (not shown), a five module 105 for receiving rating input information sent by the user device in response to the rating operation by the user; a third module 103, configured to respond to the evaluation input information, and return at least one of the presence information to the user equipment as a response to the presence information request. The specific implementation manner of the fifth module 105 is the same as or similar to the embodiment of the step S105, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.

In some embodiments, a secondary module 102, configured to, in response to the presence information request, determine, if the target content information includes the first scenario information, corresponding one or more presence information according to the first scenario information; otherwise, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to second scene information corresponding to the current reading page information. The operation of the related target content information including the first scene information is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference.

In some embodiments, the network device further comprises a seven module 107 (not shown), a seven module 107 for detecting whether the user satisfies the predetermined presentation condition; a third module 103, configured to return at least one piece of the presentation information to the user equipment as a response to the presentation information request if the user meets a predetermined presentation condition. The specific implementation manner of the seventh module 107 is the same as or similar to the embodiment of the step S107, and therefore, the detailed description is omitted, and the detailed implementation manner is incorporated herein by reference. In some embodiments, the predetermined presentation condition comprises at least any one of:

7) The average reading proportion of the user to the novel in the reading application is smaller than a preset reading proportion threshold value;

8) The user has the behavior of viewing other presented information; the operation of the predetermined rendering condition is the same as or similar to that of the embodiment shown in fig. 3, and therefore is not described herein again, and is incorporated herein by reference.

Fig. 7 shows a user device for providing presence information during novel reading according to an embodiment of the present application, the user device comprising a two-in-one module 201 and a two-in-two module 202.

A module 201, configured to send a presentation information request to a network device corresponding to a reading application of a user device in response to a reading interaction operation of a user on a target novel in the reading application, where the presentation information request includes target content information corresponding to the reading interaction operation. The reading interaction operation comprises an operation of selecting a reading page range of the target novel, an operation of evaluating the content of the target novel and an operation of selecting the content of the target novel and performing keyword query. For example, the user equipment performs dotting reporting on all reading interaction operations of the user in the reading application, and in this case, the action information of the user is acquired in real time.

A second module 202, configured to receive at least one piece of presence information returned by the network device based on the presence information request. For example, a network device receives a presentation information request sent by a user device in response to a reading interactive operation of a user on a target novel in a reading application of the user device, wherein the presentation information request includes target content information corresponding to the reading interactive operation, determines corresponding current reading page information in the target novel based on the target content information, and determines corresponding one or more presentation information according to the current reading page information. At least one of the program information is then returned to the user device, wherein the presentation information includes, but is not limited to, advertising information presented in the form of pictures, small videos, and the like. Under the condition that the user performs reading interactive operation, the user is in the reading intermission period at the moment, and the user receives the presentation information (for example, the advertisement information) at the moment, so that the user can be prevented from being distracted and read, and the success rate of the advertisement information showing and converting is improved.

Here, the specific implementation of the two-in-one module 201 and the two-in-two module 202 is the same as or similar to the embodiment of the steps S201 and S202 in fig. 4, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the user equipment further comprises a second-third module 203 (not shown), the second-third module 203 is used for responding to the evaluation operation of the user and sending evaluation input information to the network equipment; and receiving the presentation instruction information which is sent by the network equipment in response to the evaluation input information and is about the at least one presentation information. The specific implementation manner of the two or three modules 203 is the same as or similar to the embodiment of the step S203, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.

In some embodiments, the reading interaction operation comprises an evaluation operation on the content of the target novel; the user device further comprises a second-fourth module 204 (not shown), the second-fourth module 204 is used for responding to the evaluation operation of the user and sending evaluation input information to the network device; a second module 202, where the user equipment receives at least one piece of presentation information returned by the network device based on the presentation information request and the evaluation input information. The specific implementation manner of the two or four modules 204 is the same as or similar to the embodiment of the step S204, and therefore, the detailed description is omitted, and the detailed implementation manner is incorporated herein by reference.

Fig. 8 shows a system device for providing presence information during novel reading according to an embodiment of the present application, the system comprising:

the user equipment receives the at least one presence information.

In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the previous items.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 9, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may comprise a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the forms of computer program instructions that reside on a computer-readable medium include, but are not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. In this regard, computer readable media can be any available computer readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for providing presence information during a novel reading process at a network device side, wherein the method comprises the following steps:

responding to the presentation information request, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to the current reading page information, wherein responding to the presentation information request, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to the current reading page information comprises: responding to the presentation information request, and if the target content information comprises first scene information, determining one or more corresponding presentation information according to the first scene information; if the matching degree information of the target content information and the preset scene keyword information in the network equipment is smaller than a preset matching degree threshold value, the target content information does not include the first scene information, the corresponding current reading page information in the target novel is determined according to the target content information, and one or more corresponding presentation information is determined according to the second scene information corresponding to the current reading page information, wherein the presentation information comprises advertisement information presented in the form of pictures and small videos;

2. The method of claim 1, wherein the reading interaction comprises at least any one of:

selecting the reading page range of the target novel;

evaluating the content of the target novel;

and selecting the content of the target novel and carrying out keyword query operation.

3. The method of claim 2, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

receiving evaluation input information transmitted by the user equipment in response to the evaluation operation of the user;

sending presentation instruction information regarding the at least one presentation information to the user device in response to the evaluation input information.

4. The method of claim 2, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

said returning at least one of said presence information to said user device as a response to said presence information request comprises:

in response to the evaluation input information, returning at least one of the presence information to the user device as a response to the presence information request.

5. The method of any of claims 1-4, wherein the method further comprises:

detecting whether the user meets a predetermined presentation condition;

and if the user meets the preset presentation condition, returning at least one piece of presentation information to the user equipment as a response of the presentation information request.

6. The method of claim 5, wherein the predetermined presentation condition comprises at least any one of:

the number of times that the user browses the novel in the preset time is smaller than a preset first time threshold value;

the browsing time of the user for browsing the novel in the preset time is less than a preset first time threshold;

the browsing times of the trial reading chapters in the reading application by the user in the preset time are less than a preset second time threshold value;

the number of the full-text browsing times of the novel in the reading application by the user in the preset time is less than a preset third-time threshold value;

the average reading time of the user for the novel in the reading application is less than a preset reading time threshold;

the average time length of the user for single continuous reading of the novel in the reading application is less than a preset single continuous reading time length threshold value;

the average reading proportion of the user to the novel in the reading application is smaller than a preset reading proportion threshold value;

the user has the behavior to view other presence information.

7. A method at a user equipment for providing presence information during a novel reading process, wherein the method comprises:

receiving at least one piece of presentation information returned by the network equipment based on the presentation information request, wherein the network equipment responds to the presentation information request, and if the target content information comprises first scene information, determining one or more corresponding presentation information according to the first scene information; if the matching degree information of the target content information and the preset scene keyword information in the network equipment is smaller than a preset matching degree threshold value, the target content information does not include the first scene information, the corresponding current reading page information in the target novel is determined according to the target content information, and one or more corresponding presentation information is determined according to the second scene information corresponding to the current reading page information, wherein the presentation information includes advertisement information presented in the form of pictures and small videos.

8. The method of claim 7, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

sending evaluation input information to the network device in response to the evaluation operation by the user;

and receiving the presentation instruction information which is sent by the network equipment in response to the evaluation input information and is about the at least one presentation information.

9. The method of claim 7, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

the receiving at least one piece of the presence information returned by the network device based on the presence information request comprises:

and receiving at least one piece of presentation information returned by the network equipment based on the presentation information request and the evaluation input information.

10. A method for providing presentation information during a novel reading process, wherein the method comprises:

the network device receives the presentation information request, responds to the presentation information request, determines corresponding current reading page information in the target novel according to the target content information, and determines corresponding one or more presentation information according to the current reading page information, wherein the responding to the presentation information request, determines corresponding current reading page information in the target novel according to the target content information, and determines corresponding one or more presentation information according to the current reading page information comprises: responding to the presentation information request, and if the target content information comprises first scene information, determining one or more corresponding presentation information according to the first scene information; if the matching degree information of the target content information and the preset scene keyword information in the network equipment is smaller than a preset matching degree threshold value, the target content information does not include the first scene information, the corresponding current reading page information in the target novel is determined according to the target content information, and one or more corresponding presentation information is determined according to the second scene information corresponding to the current reading page information, wherein the presentation information comprises advertisement information presented in the form of pictures and small videos;

the user equipment receives the at least one presence information.

11. An apparatus for providing presentation information during a novel reading process, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any one of claims 1 to 9.

12. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-9.