CN111385353B

CN111385353B - Method and equipment for providing application presentation information

Info

Publication number: CN111385353B
Application number: CN202010130188.7A
Authority: CN
Inventors: 吴培希
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-02-28
Filing date: 2020-02-28
Publication date: 2023-03-24
Anticipated expiration: 2040-02-28
Also published as: CN111385353A

Abstract

The application aims to provide a method and equipment for providing application presence information, wherein the method comprises the following steps: responding to the opening operation of a user on the first application, and sending an application information request to corresponding network equipment; receiving first application presentation information and second application presentation information returned by the network device in response to the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed on user equipment; and responding to the quitting operation of the user on the first application, and displaying the first application presentation information or the second application presentation information. The method and the device for displaying the information simplify the operation of the user and improve the information displaying efficiency while ensuring the user experience.

Description

Method and equipment for providing application presentation information

Technical Field

The present application relates to the field of communications, and in particular, to a technique for providing application presence information.

Background

With the rapid development of mobile internet, smart phones are rapidly popularized. In order to enable smart phone users to view information, surf the internet and the like anytime and anywhere, an efficient method is to expand the functions of an application system to a mobile phone terminal, and a mobile phone APP comes along. The mobile phone APP advertisement enters the public visual field, is becoming a new advertisement marketing carrier, is easier for users to accept compared with the traditional mobile phone advertisement marketing mode, and the mobile phone APP advertisement is usually changed in the current stage through methods of advertisement release, advertisement downloading, resource reservation and the like.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing application presence information.

According to an aspect of the present application, there is provided a method for providing application presence information at a user equipment, the method comprising:

responding to the opening operation of a user on the first application, and sending an application information request to corresponding network equipment;

receiving first application presentation information and second application presentation information returned by the network device in response to the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed on user equipment;

and responding to the quitting operation of the user on the first application, and displaying the first application presentation information or the second application presentation information.

According to another aspect of the present application, there is provided a method for providing application presence information at a network device, the method including:

receiving an application information request sent by user equipment in response to the opening operation of a user on a first application, wherein the application information request comprises identification information of the first application;

in response to the application information request, determining one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications;

selecting first application presentation information and second application presentation information from the one or more candidate application presentation information;

and sending the first application presentation information and the second application presentation information to the user equipment as response information of the application information request.

According to yet another aspect of the present application, there is provided a method of providing application presence information, the method including:

responding to the starting operation of a user on the first application, and sending an application information request to corresponding network equipment by user equipment;

the network equipment receives the application information request, wherein the application information request comprises identification information of the first application, and determines one or more candidate second applications corresponding to the first application and one or more candidate application presentation information in response to the application information request, wherein each candidate application presentation information corresponds to one candidate second application in the one or more candidate second applications;

the network equipment selects first application presentation information and second application presentation information from the one or more candidate application presentation information, and sends the first application presentation information and the second application presentation information to the user equipment as response information of the application information request;

the user equipment receives the first application presentation information and the second application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the first target application and the second target application are installed on the user equipment, and the first application presentation information or the second application presentation information is displayed in response to the quitting operation of the user on the first application.

According to an aspect of the present application, there is provided a user equipment for providing application presence information, the apparatus comprising:

the one-to-one module is used for responding to the starting operation of a user on the first application and sending an application information request to the corresponding network equipment;

a second module, configured to receive first application presence information and second application presence information returned by the network device in response to the application information request, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in a user equipment;

and a third module, configured to display the first application presentation information or the second application presentation information in response to a quit operation of the user on the first application.

According to another aspect of the present application, there is provided a network device for providing application presence information, the device including:

the first module is used for receiving an application information request sent by user equipment in response to the opening operation of a user on a first application, wherein the application information request comprises identification information of the first application;

a second module, configured to determine, in response to the application information request, one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, where each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications;

a second module for selecting a first application presentation information and a second application presentation information from the one or more candidate application presentation information;

and a fourth module, configured to send the first application presence information and the second application presence information to the user equipment as response information of the application information request.

According to an aspect of the present invention, there is provided an apparatus for providing application presence information, wherein the apparatus includes:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the invention, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the user equipment receives first application presentation information and second application presentation information returned by the network equipment, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the first target application and the second target application are installed on the user equipment, and the user equipment displays the first application presentation information or the second application presentation information in response to the quitting operation of the user on the first application. The method and the device for displaying the presentation information have the advantages that the presentation information is displayed when the user quits the current application, the presentation information (such as advertisements) can be displayed under the condition that the user uses the current application is not influenced, meanwhile, the advertisement income is improved, the user experience is guaranteed, meanwhile, the operation of the user is simplified (for example, the user does not need to spend time to close the advertisements in the process of using the current application), and the information presentation efficiency is improved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology according to the present application;

FIG. 2 illustrates a system method diagram for providing application presence information according to one embodiment of the present application;

FIG. 3 illustrates a flow diagram of a method for providing application presence information at a user equipment, according to another embodiment of the present application;

FIG. 4 illustrates a flow diagram of a method for providing application presence information at a network device in accordance with yet another embodiment of the present application;

FIG. 5 shows a flowchart of a method for providing application presence information according to yet another embodiment of the present application

FIG. 6 shows a device diagram of a user device providing application presence information, according to one embodiment of the present application;

FIG. 7 illustrates an apparatus diagram of a network device providing application presence information according to yet another embodiment of the present application;

FIG. 8 illustrates an apparatus diagram of a system for providing application presence information according to one embodiment of the present application;

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described in this disclosure.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), such as a smart phone, a tablet computer, and the like, and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and hardware thereof includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 illustrates an exemplary system scenario of the present application, in which, in response to a user opening an application, a user device sends an application information request to a corresponding network device, and in response to the application information request, the network device selects first application presentation information and second application presentation information from one or more determined candidate application presentation information and sends the first application presentation information and the second application presentation information to the user device, where the user device includes, but is not limited to, a computing device with a touch screen, such as a mobile phone, a tablet, and a computer.

Referring to the system shown in fig. 1, fig. 2 shows a system method for providing application presence information according to an embodiment of the present application, wherein the method comprises:

responding to the opening operation of a user on a first application, and sending an application information request to corresponding network equipment by user equipment;

the network device receives the application information request, wherein the application information request comprises identification information of the first application, and determines one or more candidate second applications and one or more candidate application presentation information corresponding to the first application in response to the application information request, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications;

Fig. 3 shows a method for providing application presence information at a user equipment according to an embodiment of the present application, where the method includes step S101, step S102, and step S103.

Specifically, in step S101, the user equipment sends an application information request to the corresponding network device in response to a user' S opening operation on the first application. For example, in response to a user opening an application, the user equipment sends an application information request to the network equipment, where in some embodiments, the application information request includes application identification information (e.g., an application ID, an application name, or an application package name of the application) of the first application and current application list information (e.g., application information of all applications currently installed in the user equipment) of the user equipment.

In step S102, the user equipment receives first application presence information and second application presence information returned by the network device in response to the application information request, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in the user equipment. For example, in response to the application information request, the network device determines one or more candidate second applications corresponding to the first application and one or more candidate application presentation information, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications, and selects first application presentation information and second application presentation information from the one or more candidate application presentation information, which in some embodiments include advertisement information corresponding to the first target application and the second target application, respectively, and in response to a user triggering operation (e.g., clicking) on the first application presentation information (or the second application presentation information), the user device presents the first target application (or the second target application). In some embodiments, the application information request includes application list information; in step S102, the user equipment determines whether the application list information is sent overtime, and if not, receives first application presence information and second application presence information returned by the network device, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in the user equipment. Wherein the application list information includes application information of an application installed in the user equipment, for example, the determining whether the application list information is sent overtime includes: if the time difference value between the sending time of the application list information and the sending time of the latest application list information is larger than a preset time threshold value, determining that the sending of the application list information is overtime; otherwise, determining that the application list information is not sent overtime. In some embodiments, in the case that the sending of the application list information is timed out, the user equipment resends the updated application list information to the network equipment, and provides a basis for the subsequent network equipment to determine the application presence information based on the updated application list information. In some embodiments, the price corresponding to the first application presentation information is greater than a predetermined price threshold, and the validity period duration corresponding to the first target application is less than a predetermined duration threshold. The price corresponding to the second application presentation information is smaller than a preset price threshold, and the validity period corresponding to the second target application is longer than a preset period threshold. Judging whether the application list information is sent overtime in advance, so that the subsequent network equipment issues corresponding target application to do deeplink (deep link) pull-up, but the probability that no corresponding application exists on the user equipment is reduced.

In step S103, the user equipment displays the first application presentation information or the second application presentation information in response to the user' S exit operation on the first application. In this case, the presentation information (e.g., advertisement) information is not shown in the process of using the application by the user, so that the experience of using the application by the user is improved. In some embodiments, in step S103, in response to the user performing an exit operation on the first application, the user equipment displays the first application presence information or the second application presence information if the first application presence information and the second application presence information satisfy a predetermined frequency threshold. For example, when the first application presentation information and the second application presentation information satisfy a predetermined frequency threshold, the experience of repeatedly presenting information is not caused to the user, so that the experience of using the application by the user is improved, and information is prevented from being repeatedly used, thereby saving information resources. In some embodiments, the determining if the first application presence information and the second application presence information satisfy a predetermined frequency threshold includes: and if the frequency information of the first application presentation information and the second application presentation information appearing in the first application is less than a preset frequency threshold, determining that the first application presentation information and the second application presentation information meet the preset frequency threshold. For example, within a predetermined time limit, if the frequency information of the first application presence information and the second application presence information appearing in the first application is less than a predetermined frequency threshold, the user equipment determines that the first application presence information and the second application presence information do not appear frequently in the first application, thereby effectively utilizing information resources. In some embodiments, in step S103, in response to the exit operation of the user on the first application, the user device displays the first application presentation information or the second application presentation information if the user meets a white list condition. And under the condition that the user meets the white list condition, deleting the name of the user which allows the first application presentation information or the second application presentation information to be displayed in a high-quality mode, so that the showing rate of the subsequent application presentation information is improved. In some embodiments, the white list condition comprises at least any one of:

1) The area where the user is located is a non-sensitive area;

for example, the user equipment obtains information of a region where the user is currently located, and if the region is a non-sensitive region (for example, the first application presentation information and the second application presentation information may be presented in the region, or a target application corresponding to the first application presentation information and the second application presentation information may be used in the region), in this case, meaningless sending of the application presentation information is avoided, so that the presentation of the application presentation information generates a value.

2) The frequency of clicking of the user on the presentation information in the first application is greater than a predetermined frequency threshold; for example, if the click frequency of the user on the presentation information in the first application is greater than a predetermined frequency threshold, the user equipment determines that the user belongs to a crowd with high click rate of the presentation information, and in this case, the presentation information is pushed to the user, so that the presentation rate of the presentation information can be increased.

In some embodiments, in step S103, in response to the user quitting the first application, the user equipment displays the second application presentation information if the validity period of the first target application is greater than the current period; otherwise, displaying the first application presentation information. For example, when the advertiser bid information corresponding to the first application presentation information is higher, the first application presentation information is preferentially displayed, so that the revenue of the media party corresponding to the first application can be increased, and if the first target application corresponding to the first application presentation information is not pulled up within the validity period (for example, the user does not select to open the first target application or the interface does not jump to the first target application), the user equipment determines that the first target application is expired. And the user equipment selects a second target application with longer validity period and presents second application presentation information corresponding to the second target application. In this case, the second application presentation information may be used as bibliographic information to prevent the occurrence of a situation where no presentation information is presented in the first application.

In some embodiments, the method further includes step S104 (not shown), in step S104, the user device presents an application interface of the first target application or the second target application in response to a trigger operation of the user on the first application presentation information or the second application presentation information. For example, in response to a trigger operation (e.g., click) performed by the user on the first application presentation information or the second application presentation information, the user equipment may pull up the first target application or the second target application through the deeplink, so as to achieve the purpose of live pulling and improve the advertising revenue of the media party.

For example, a user holds a user device, a first application is installed in the user device, in response to a starting operation of the user on the first application, the user device sends an application information request to a corresponding network device, wherein the application information request includes application list information and an ID of the first application, in response to the application information request, the network device determines one or more candidate second applications and advertisement information of the one or more candidate applications from the application list information, and in some embodiments, the network device determines the one or more candidate second applications and the advertisement information of the one or more candidate applications in combination with a probability that the user opens the application after exiting the first application, which is obtained by big data analysis. The network device selects first application presentation information (corresponding to the first target application) and second application presentation information (corresponding to the second target application) according to the bidding information and the validity duration of the candidate application presentation information, for example, the first application presentation information has a higher bidding price and a shorter validity period, and the second application presentation information has a higher bidding price and a higher validity period. The network device returns the first application presence information (corresponding to the first target application) and the second application presence information (corresponding to the second target application) to the user device.

Fig. 4 shows a method for providing application presence information at a network device according to an embodiment of the present application, where the method includes step S201, step S202, step S203, and step S204.

Specifically, in step S201, the network device receives an application information request sent by the user device in response to an opening operation of the first application by the user, where the application information request includes identification information of the first application. For example, in response to a user opening operation on a first application, the user device sends an application information request to the network device, which in some embodiments includes application identification information (e.g., an application ID, an application name, or an application package name of the application) of the first application.

In step S202, the network device determines, in response to the application information request, one or more candidate second applications and one or more candidate application presence information corresponding to the first application, where each candidate application presence information corresponds to one candidate second application of the one or more candidate second applications. For example, the network device determines, according to the application identification information of the first application, log information of subsequent applications to be opened, for example, the log information records information of other applications opened after the user exits from the first application, the network device determines the other applications as one or more candidate second applications corresponding to the first application, and determines, according to a mapping relationship list between the applications and the application presentation information, corresponding one or more candidate application presentation information. In some embodiments, the application information request further comprises application list information in the user equipment; in step S202, in response to the application information request, the network device determines, based on the identification information of the first application, application opening log information after the user exits from the first application; and determining one or more candidate second applications and one or more candidate application presentation information corresponding to the first application according to the application opening log information and the application list information, wherein each candidate application presentation information corresponds to one candidate second application in the one or more candidate second applications, and the one or more candidate second applications are included in the application opening log information and the application list information. For example, the network device determines, based on the identification information of the first application, application open log information after the user exits the first application, for example, the log information records other application information (e.g., application a, application B, application C, application D, application E) opened after the user exits the first application, the network device determines that the application list information includes application a, application B, application C, and application D, so as to determine an application intersection (application a, application B, application C, and application D) according to the application open log information and the application list information, and apply the intersection as one or more candidate second applications corresponding to the first application, the network device determines, according to the one or more candidate second applications, one or more application presentation information corresponding to each of the one or more candidate second applications from a mapping relationship list of pre-established applications and application presentation information corresponding to the application, and in some embodiments, the network device selects, according to the application presentation information, candidate presentation information corresponding to each of the one or more candidate second applications. In this case, one or more candidate second applications can be determined more efficiently and accurately.

In step S203, the network device selects the first application presence information and the second application presence information from the one or more candidate application presence information. For example, the network device determines the first application presence information and the second application presence information according to the bid information of the one or more candidate application presence information in combination with the validity period of the corresponding candidate application. In some embodiments, in step S203, the network device selects the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bid information of each of the one or more candidate application presentation information. For example, the network device prefers the first application presentation information and the second application presentation information that bid higher (the advertiser corresponding to the presentation information bids higher) in the one or more candidate application presentation information as subsequent presentations. In this case, the advertising revenue of the first application party can be increased. In some embodiments, in step S203, if the bid information of at least one candidate application presentation information in each candidate application presentation information is greater than a predetermined price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is less than a predetermined time threshold, the network device determines the at least one candidate application presentation information as the first application presentation information; and if the bidding information of at least one candidate application presentation information in each candidate application presentation information is less than or equal to a preset price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is greater than or equal to a preset period threshold, determining the at least one candidate application presentation information as second application presentation information. For example, the network device uses candidate presentation information in which bid information is greater than a predetermined price threshold and an effective period duration of a candidate application corresponding to the candidate application presentation information is less than a predetermined duration threshold as first application presentation information (e.g., winning information), uses candidate application presentation information in which the bid information is less than or equal to the predetermined price threshold and an effective period duration of the candidate application corresponding to the candidate application presentation information is greater than or equal to the predetermined duration threshold as second application presentation information (e.g., bottom-of-pocket information), in which case a basis is provided for a subsequent user device to preferentially present the first application presentation information, and if a first target application corresponding to the first application presentation information expires, the user device may also present the bottom-of-pocket information with a longer effective period, thereby reducing occurrence of no information presentation and improving information presentation efficiency. In some embodiments, in step S203, the network device selects the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bid information of each candidate application presentation information of the one or more candidate application presentation information and the open probability information of the candidate second application corresponding to the candidate application presentation information in the one or more candidate second applications. Here, the opening probability information of the candidate second application refers to probability information of opening the candidate second application after the user exits the first application, for example, in an operation log of the user, a ratio of the cumulative number of times that the user opens the candidate first application after exiting the first application to the total number of times that the user exits the first application to open other applications is obtained. For example, the network device preferentially determines the application presentation information (e.g., application a, application B, application C, application D) according to the bid information (e.g., the bid price is greater than a predetermined price threshold) of each of the one or more candidate application presentation information, and in some embodiments, the network device determines the first application presentation information and the second application presentation information according to the opening probability (e.g., obtained by performing probability statistics according to log information of other applications opened after the user exits the first application, for example, the total number of times other applications are opened after the user exits the first application is 1000, wherein the number of times application B is opened is 500, and the opening probability of application B is 50%), for example, the opening probabilities of application a, application B, application C, and application D are respectively 38.9%, 50%, 4%, and 7%, and the network device thereby selects the application presentation information corresponding to the application with the high opening probability as the first application presentation information and the second application presentation information (e.g., the application a and application B corresponding to the application presentation information), and thereby determining the revenue rate of the application presentation information on the basis, and increasing the revenue of the application presentation information. In some embodiments, the selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bid information of each candidate application presentation information in the one or more candidate application presentation information and the opening probability information of the corresponding candidate second application in the one or more candidate second applications comprises:

determining composite value information for each candidate application presentation information according to the following formula:

MPV＝PR*OP

wherein MPV is the comprehensive value information, PR is the bidding information, and OP is the opening probability information;

if the comprehensive value information of at least one of the candidate application presentation information is larger than a preset first value threshold, determining the candidate application presentation information as first application presentation information; and if the comprehensive value information of at least one of the candidate application presentation information is less than or equal to a preset second value threshold, determining the candidate application presentation information as second application presentation information. In some embodiments, the first application presence information is bid higher but has a corresponding validity period that is shorter (e.g., the application to which the application presence information corresponds needs to be pulled up in a short period of time), and the second application presence information is bid lower but has a corresponding validity period that is longer (e.g., the application to which the application presence information corresponds is valid regardless of the time it is pulled up). The network device selects candidate applications with higher application opening probability in the one or more candidate second applications in advance, determines the first application presentation information and the second application presentation information according to the comprehensive value information of the candidate application presentation information corresponding to each candidate application, determines that the bids corresponding to the candidate application presentation information are higher and the candidate application presentation information is determined to be the first application presentation information if the comprehensive value information of one candidate application presentation information is larger than a predetermined first price threshold under the condition that the opening probability of the candidate applications is maintained at a high probability, and similarly, if the comprehensive value information of one candidate application presentation information is smaller than a predetermined second price threshold, the network device determines that the bids corresponding to the candidate application presentation information are lower and the candidate application presentation information is determined to be the second application presentation information, and can improve the probability that a subsequent user clicks the application presentation information under the condition that the presentation information is determined by combining the opening probability, thereby improving the pull-up rate and the advertising revenue. In some embodiments, the network device further determines composite value information for each candidate application presence information according to the following formula:

MPV1＝PR1+OP

wherein, MPV1 is the composite value information, PR1 is the normalization process of the bid information (for example, PR1 is located in the middle of 0-1), and OP is the opening probability information; if the comprehensive value information of at least one of the candidate application presentation information is larger than a preset first value threshold, determining the candidate application presentation information as first application presentation information; and if the comprehensive value information of at least one of the candidate application presentation information is less than or equal to a preset second value threshold, determining the candidate application presentation information as second application presentation information.

In step S204, the network device sends the first application presence information and the second application presence information to the user equipment as response information of the application information request. Providing a basis for subsequent presentation of the presence information in the user device.

Fig. 5 is a flowchart illustrating a method for providing application presence information according to an embodiment of the present application, where in response to a user starting an application, a user equipment sends an application information request to a corresponding network device, where the application information request includes application list information (app), and the user equipment determines whether the application list information is sent out overtime, and reports a newly added application if the application list information is sent out overtime; if not, the network equipment carries out real-time bidding according to the applications in the application list information, and determines a winning advertisement (first application presentation information) and a pocket advertisement (second application presentation information) according to the click rate of the applications in the user historical behaviors, wherein the winning advertisement is inconsistent with the pocket advertisement. And responding to the exit operation of the user to the current application, if the winning advertisement and the bottom-of-pocket advertisement meet the frequency control and white list strategies and the winning advertisement is not expired, the user equipment displays the winning advertisement, and if the winning advertisement is expired, the user equipment displays the bottom-of-pocket advertisement. And in response to the clicking operation of the user on the winning advertisement or the pocket advertisement, the user equipment pulls up an application corresponding to the winning advertisement or an application corresponding to the pocket advertisement through deedlink.

Fig. 6 shows a user equipment for providing application presence information according to an embodiment of the present application, which includes a one-module 101, a two-module 102, and a three-module 103.

Specifically, the module 101 is configured to send an application information request to a corresponding network device in response to a user opening operation on a first application. For example, in response to a user opening an application, the user equipment sends an application information request to the network equipment, where in some embodiments, the application information request includes application identification information (e.g., an application ID, an application name, or an application package name of the application) of the first application and current application list information (e.g., application information of all applications currently installed in the user equipment) of the user equipment.

A second module 102, configured to receive first application presence information and second application presence information returned by the network device in response to the application information request, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in the user equipment. For example, in response to the application information request, the network device determines one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications, and selects first application presentation information and second application presentation information from the one or more candidate application presentation information, which in some embodiments include advertisement information corresponding to the first target application and the second target application, respectively, and in response to a user triggering operation (e.g., clicking) on the first application presentation information (or the second application presentation information), the user device presents the first target application (or the second target application). In some embodiments, the application information request includes application list information; a second module 102, configured to determine whether the application list information is sent overtime, and if not, receive first application presence information and second application presence information returned by the network device, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in a user equipment. The operation of the related application information request including the application list information is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference.

A third module 103, configured to display the first application presentation information or the second application presentation information in response to a quit operation of the user on the first application. In this case, the presentation information (e.g., advertisement) information is not displayed during the application use process of the user, and the experience of the user in using the application is improved. In some embodiments, a third module 103 is configured to, in response to the user's exit operation on the first application, present the first application presence information or the second application presence information if the first application presence information and the second application presence information satisfy a predetermined frequency threshold. The operation of the predetermined frequency threshold is the same as or similar to the embodiment shown in fig. 3, and therefore is not repeated herein and is incorporated by reference. In some embodiments, the determining if the first application presence information and the second application presence information satisfy a predetermined frequency threshold includes: and if the frequency information of the first application presentation information and the second application presentation information appearing in the first application is less than a preset frequency threshold, determining that the first application presentation information and the second application presentation information meet the preset frequency threshold. The operation for the first application presence information and the second application presence information to satisfy the predetermined frequency threshold is the same as or similar to the embodiment shown in fig. 3, and therefore is not repeated herein, and is incorporated herein by reference. In some embodiments, a third module 103 is configured to, in response to an exit operation of the user on the first application, present the first application presence information or the second application presence information if the user satisfies a white list condition. The operation of the related white list condition is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference. In some embodiments, the white list condition comprises at least any one of:

2) The area where the user is located is a non-sensitive area;

2) The frequency of clicking of the user on the presentation information in the first application is greater than a predetermined frequency threshold; the operation of the related white list condition is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference.

In some embodiments, a third module 103, configured to, in response to a quit operation of the user on the first application, present the second application presentation information if the validity period of the first target application is greater than a current period; otherwise, displaying the first application presentation information. The operation related to the user's exit operation of the first application is the same as or similar to that of the embodiment shown in fig. 3, and therefore, is not described again, and is included herein by reference.

In some embodiments, the user device further includes a fourth module 104 (not shown), and the fourth module 104 is configured to present an application interface of the first target application or the second target application in response to a trigger operation of the user on the first application presentation information or the second application presentation information. The implementation of the above-mentioned four modules 104 is the same as or similar to the embodiment of S104, and therefore, the description thereof is omitted, and the detailed implementation is incorporated herein by reference.

Here, the specific implementation of the above-mentioned one-to-one module 101, the two-to-one module 102, and the one-to-three module 103 is the same as or similar to the embodiment related to steps S101, S102, and S103 in fig. 3, and therefore, the description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

Fig. 7 shows a network device for providing application presence information according to an embodiment of the present application, which includes a two-to-one module 201, a two-to-two module 202, a two-to-three module 203, and a two-to-four module 204.

Specifically, the first module 201 is configured to receive an application information request sent by a user device in response to an opening operation of a first application by a user, where the application information request includes identification information of the first application. For example, in response to a user opening operation on a first application, the user device sends an application information request to the network device, which in some embodiments includes application identification information (e.g., an application ID, an application name, or an application package name of the application) of the first application.

A second module 202, configured to determine, in response to the application information request, one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, where each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications. For example, the network device determines, according to the application identification information of the first application, log information of subsequent applications to be opened, for example, the log information records information of other applications opened after the user exits from the first application, the network device determines the other applications as one or more candidate second applications corresponding to the first application, and determines, according to a mapping relationship list between the applications and the application presentation information, corresponding one or more candidate application presentation information. In some embodiments, the application information request further comprises application list information in the user equipment; a second module 202, configured to determine, in response to the application information request, application opening log information after the user exits from the first application based on the identification information of the first application; and determining one or more candidate second applications and one or more candidate application presentation information corresponding to the first application according to the application opening log information and the application list information, wherein each candidate application presentation information corresponds to one candidate second application in the one or more candidate second applications, and the one or more candidate second applications are included in the application opening log information and the application list information. The operation that the related application information request further includes the application list information in the ue is the same as or similar to the embodiment shown in fig. 4, and therefore, the description is omitted, and the description is incorporated herein by reference.

A second-third module 203, configured to select the first application presentation information and the second application presentation information from the one or more candidate application presentation information. For example, the network device determines the first application presence information and the second application presence information according to the bid information of the one or more candidate application presence information in combination with the validity period of the corresponding candidate application. In some embodiments, the twenty-three module 203 is configured to select the first application presentation information and the second application presentation information from the one or more candidate application presentation information based on the bid information for each of the one or more candidate application presentation information. The operation of the related bidding information is the same as or similar to that of the embodiment shown in fig. 4, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference. In some embodiments, the second-third module 203 is configured to determine at least one candidate application presentation information as the first application presentation information if the bid information of at least one candidate application presentation information in each candidate application presentation information is greater than a predetermined price threshold and the validity duration of the candidate application corresponding to the at least one candidate application presentation information is less than a predetermined duration threshold; and if the bidding information of at least one candidate application presentation information in each candidate application presentation information is less than or equal to a preset price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is greater than or equal to a preset period threshold, determining the at least one candidate application presentation information as second application presentation information. The operation that the related bid information further includes the validity period duration information of each candidate application corresponding to the presentation information of each candidate application is the same as or similar to the embodiment shown in fig. 4, and thus is not repeated herein, and is included herein by reference. In some embodiments, the twenty-third module 203 is configured to select the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bid information of each candidate application presentation information of the one or more candidate application presentation information and the open probability information of the corresponding candidate second application of the candidate application presentation information in the one or more candidate second applications. The operation of the related opening probability information is the same as or similar to that of the embodiment shown in fig. 4, and therefore, the detailed description thereof is omitted, and the related opening probability information is incorporated herein by reference. In some embodiments, the selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bid information of each candidate application presentation information in the one or more candidate application presentation information and the opening probability information of the corresponding candidate second application in the one or more candidate second applications comprises:

MPV＝PR*OP

if the comprehensive value information of at least one of the candidate application presentation information is larger than a preset first value threshold, determining the candidate application presentation information as first application presentation information; and if the comprehensive value information of at least one of the candidate application presentation information is less than or equal to a preset second value threshold, determining the candidate application presentation information as second application presentation information. The operation of selecting the first application presence information and the second application presence information from the one or more candidate application presence information is the same as or similar to the embodiment shown in fig. 4, and is therefore not repeated herein, and is included herein by reference.

A second-fourth module 204, configured to send the first application presence information and the second application presence information to the user equipment as response information of the application information request. Providing a basis for subsequent presentation of the presence information in the user device.

Here, examples of specific implementations of the two-in-one module 201, the two-in-two module 202, the two-in-three module 203, and the two-in-four module 204 are the same as or similar to the embodiments of steps S201, S202, S203, and S204 in fig. 4, and therefore, are not repeated herein and are included herein by reference.

Fig. 8 illustrates a system device for providing application presence information according to an embodiment of the present application, wherein the system comprises:

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 9, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the forms of computer program instructions that reside on a computer-readable medium include, but are not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for providing application presence information at a user equipment end, wherein the method comprises the following steps:

receiving first application presentation information and second application presentation information returned by the network device in response to the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the first target application and the second target application are installed on user equipment, a price corresponding to the first application presentation information is greater than a preset price threshold, an effective period duration corresponding to the first target application is smaller than a preset duration threshold, a price corresponding to the second application presentation information is smaller than a preset price threshold, and an effective period duration corresponding to the second target application is greater than a preset duration threshold;

responding to the quitting operation of the user on the first application, and displaying the first application presentation information or the second application presentation information;

wherein the displaying the first application presentation information or the second application presentation information in response to the user's logout operation of the first application includes:

responding to the quitting operation of the user on the first application, and if the validity period of the first target application is larger than the current period, displaying the second application presentation information; otherwise, displaying the first application presentation information.

2. The method of claim 1, wherein the presenting the first application presence information or the second application presence information in response to the user's exit operation of the first application comprises:

responding to the quitting operation of the user on the first application, and if the first application presentation information and the second application presentation information meet a preset frequency threshold value, displaying the first application presentation information or the second application presentation information.

3. The method of claim 2, wherein the determining if the first application presence information and the second application presence information satisfy a predetermined frequency threshold comprises:

and if the frequency information of the first application presentation information and the second application presentation information appearing in the first application is less than a preset frequency threshold, determining that the first application presentation information and the second application presentation information meet the preset frequency threshold.

4. The method of claim 2, wherein the presenting the first application presence information or the second application presence information in response to the user's exit operation of the first application comprises:

responding to the quitting operation of the user on the first application, and if the user meets a white list condition, displaying the first application presentation information or the second application presentation information.

5. The method of claim 4, wherein the white list condition comprises at least any one of:

the area where the user is located is a non-sensitive area;

the frequency of clicks by the user on the presentation information in the first application is greater than a predetermined frequency threshold.

6. The method of claim 1, wherein the application information request includes application list information;

the receiving first application presence information and second application presence information returned by the network device in response to the application information request, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in a user device, includes:

and judging whether the application list information is sent overtime or not, and if not, receiving first application presentation information and second application presentation information returned by the network equipment, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in user equipment.

7. The method of claim 1, wherein the method further comprises:

and presenting an application interface of the first target application or the second target application in response to the triggering operation of the user on the first application presentation information or the second application presentation information.

8. A method for providing application presence information at a network device side, wherein the method comprises the following steps:

selecting first application presentation information and second application presentation information from the one or more candidate application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, a price corresponding to the first application presentation information is greater than a preset price threshold, a validity period duration corresponding to the first target application is smaller than a preset duration threshold, a price corresponding to the second application presentation information is smaller than a preset price threshold, and the validity period duration corresponding to the second target application is greater than a preset duration threshold;

sending the first application presentation information and the second application presentation information to the user equipment as response information of the application information request so that the user equipment responds to the quitting operation of the user on the first application, and if the validity period of the first target application is longer than the current period, displaying the second application presentation information; otherwise, displaying the first application presentation information.

9. The method of claim 8, wherein the application information request further includes application list information in the user equipment;

the determining, in response to the application information request, one or more candidate second applications and one or more candidate application presence information corresponding to the first application, wherein each candidate application presence information corresponds to one candidate second application of the one or more candidate second applications, comprises:

determining application opening log information after the user exits the first application based on the identification information of the first application in response to the application information request;

and determining one or more candidate second applications and one or more candidate application presentation information corresponding to the first application according to the application opening log information and the application list information, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications, and the one or more candidate second applications are included in the application opening log information and the application list information.

10. The method of claim 8, wherein the selecting first application presence information and second application presence information from the one or more candidate application presence information comprises:

selecting first application presentation information and second application presentation information from the one or more candidate application presentation information according to the bid information for each of the one or more candidate application presentation information.

11. The method of claim 10, wherein,

the selecting first application presentation information and second application presentation information from the one or more candidate application presentation information comprises:

if the bidding information of at least one candidate application presentation information in each candidate application presentation information is larger than a preset price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is smaller than a preset period threshold, determining the at least one candidate application presentation information as first application presentation information;

and if the bidding information of at least one candidate application presentation information in each candidate application presentation information is less than or equal to a preset price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is greater than or equal to a preset period threshold, determining the at least one candidate application presentation information as second application presentation information.

12. The method of claim 10, wherein the selecting first application presence information and second application presence information from the one or more candidate application presence information comprises:

and selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bidding information of each candidate application presentation information in the one or more candidate application presentation information and the opening probability information of the candidate second application corresponding to the candidate application presentation information in the one or more candidate second applications.

13. The method of claim 12, wherein the selecting first application presentation information and second application presentation information from the one or more candidate application presentation information based on the bid information for each of the one or more candidate application presentation information and the open probability information for the corresponding candidate second application in the one or more candidate second applications comprises:

determining composite value information of each candidate application presentation information according to the following formula:

MPV=PR*OP

wherein the content of the first and second substances,MPVin order to be the integrated value information,PRfor the bidding information, theOPThe opening probability information is obtained;

if the comprehensive value information of at least one of the candidate application presentation information is larger than a preset first value threshold, determining the candidate application presentation information as first application presentation information; and if the comprehensive value information of at least one of the candidate application presentation information is less than or equal to a preset second value threshold, determining the candidate application presentation information as second application presentation information.

14. A method of providing application presence information, wherein the method comprises:

the network equipment selects first application presentation information and second application presentation information from the one or more candidate application presentation information, and sends the first application presentation information and the second application presentation information to the user equipment as response information of the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the price corresponding to the first application presentation information is greater than a preset price threshold, the effective period duration corresponding to the first target application is smaller than a preset duration threshold, the price corresponding to the second application presentation information is smaller than a preset price threshold, and the effective period duration corresponding to the second target application is greater than a preset duration threshold;

the user equipment receives the first application presentation information and second application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the first target application and the second target application are installed on the user equipment, and the first application presentation information or the second application presentation information is displayed in response to the quitting operation of the user on the first application;

15. An apparatus for providing application presence information, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 13.

16. A computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform operations of any of the methods of claims 1-13.