CN113722592A - Method and equipment for presenting target presentation promotion information - Google Patents
Method and equipment for presenting target presentation promotion information Download PDFInfo
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Abstract
The application aims to provide a method and equipment for presenting target presentation promotion information, which mainly comprise the following steps: receiving a book reading request about a target book, which is sent by first user equipment corresponding to a reading user; responding to a book reading request, determining corresponding target book content based on the book identification information, and issuing the target book content to the first user equipment; and issuing the target book content to the first user equipment so that the first user equipment presents the target presentation promotion information based on the target presentation indication information while presenting the key fields in the target book content. The method and the system can provide target presentation popularization information containing target book content related to the target book content based on the book identification information of the user, form original ecological presentation popularization information, and provide better reading and popularization experience for the user.
Description
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for presenting targeted presence promotion information.
Background
With the popularization of networks, more and more people read through mobile devices or PC devices, and unlike traditional book reading, the e-book reading provides various e-book contents to users through diversified reading forms on the mobile devices or the PC devices. The electronic book reading provides reading requirements of various subject contents for users, and various electronic book reading applications provide various electronic book contents including books, magazines, cartoons and the like for the users; the user can select the interested content on the front end to read online, and can also request to read offline after downloading. Because the electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading time of the user are greatly improved, and more manufacturers can put advertisements in the electronic book application because the electronic book application has a wide user group.
Disclosure of Invention
One object of the present application is to provide a method and apparatus for presenting targeted presentation promotional information.
According to one aspect of the application, a method for presenting target presentation promotion information is provided, and the method comprises the following steps:
receiving a book reading request about a target book sent by first user equipment corresponding to a reading user, wherein the book reading request comprises book identification information of the target book;
responding to a book reading request, determining corresponding target book content based on the book identification information, and sending the target book content to the first user equipment, wherein the target book content comprises target presentation indication information, the target presentation indication information is matched with key fields in the target book content, and the target presentation indication information is used for representing the target presentation popularization information;
and issuing the target book content to the first user equipment so that the first user equipment presents the target presentation promotion information based on the target presentation indication information while presenting the key fields in the target book content.
According to an aspect of the present application, there is provided an apparatus for presenting targeted presentation promotional information, the apparatus comprising:
a module, configured to receive a book reading request about a target book sent by a first user device corresponding to a reading user, where the book reading request includes book identification information of the target book;
a second module, configured to determine, in response to a book reading request, a corresponding target book content based on the book identification information, and send the target book content to the first user equipment, where the target book content includes target presentation indication information, the target presentation indication information is matched with a key field in the target book content, and the target presentation indication information is used to represent the target presentation promotion information;
and a third module, configured to send the target book content to the first user equipment, so that the first user equipment presents the key field in the target book content and presents the target presentation promotion information based on the target presentation indication information.
According to an aspect of the present application, there is provided a computer apparatus, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to one aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
Compared with the prior art, the method and the device have the advantages that the target presentation popularization information associated with the target book content can be provided based on the book identification information of the user, original ecological presentation popularization information is formed, and better reading and popularization experience is provided for the user; and the promotion information is associated with the content of the target book, so that the click rate and the conversion rate of the promotion information are improved, and the promotion speed and the promotion efficiency of the promotion information presented by the target are greatly improved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates a flow diagram of a method of presenting targeted presentation promotional information according to one embodiment of the present application;
FIG. 2 illustrates functional modules of a network device according to another embodiment of the present application;
FIG. 3 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
Fig. 1 illustrates a method for presenting targeted presentation promotional information according to an aspect of the subject application, wherein the method comprises step S101, step S102, and step S103. In step S101, a book reading request about a target book sent by a first user device corresponding to a reading user is received, where the book reading request includes book identification information of the target book; in step S102, in response to a book reading request, determining corresponding target book content based on the book identification information, and sending the target book content to the first user equipment, where the target book content includes target presentation indication information, the target presentation indication information is matched with a key field in the target book content, and the target presentation indication information is used to represent the target presentation promotion information; in step S103, the target book content is sent to the first user equipment, so that the first user equipment presents the key field in the target book content and presents the target presentation promoting information based on the target presentation indicating information. The reading application corresponding to the reading user in the application includes but is not limited to an applet, a third-party plug-in, an application program and the like for presenting an electronic book; electronic books in reading applications include, but are not limited to, electronic books, magazines, periodicals, caricatures, comic books, and the like; the presentation promotion information is used for spreading or promoting presentation information (such as service information presented by presentation means such as characters, audios and videos and the like about a certain product) to a user, such as advertisements of 'coca-cola'.
Specifically, in step S101, a book reading request about a target book sent by a first user device corresponding to a reading user is received, where the book reading request includes book identification information of the target book. For example, a reading user holds a first user device, and has installed and can run a corresponding reading application, and the first user device establishes a communication connection with a network device corresponding to the reading application. The first user equipment sends a book reading request about a target book to the network equipment based on an acquisition operation of a reading user, wherein the acquisition operation includes but is not limited to a target book page turning operation (for example, the target book content is loaded in a segment, and the book content of a subsequent segment is loaded after the target book content is turned to a certain page, etc.), a loading operation, and the like. The book reading request includes book identification information of a target book, and the book reading request is used for acquiring part or all of the target book content of the target book, for example, the reading application may directly issue the whole book of the target book to the reading user locally for the reading user to read, or the target book in the reading application is in a segment loading mode, when the user reads a certain reading progress of the target book, the user equipment sends the book reading request to the network equipment, the book reading request further includes corresponding reading progress information, and the network equipment loads the corresponding target book content (such as one or more target book contents after the reading progress information, and the like) based on the reading progress information.
In step S102, in response to a book reading request, determining corresponding target book content based on the book identification information, and sending the target book content to the first user equipment, where the target book content includes target presentation indication information, the target presentation indication information is matched with a key field in the target book content, and the target presentation indication information is used to represent the target presentation popularization information. For example, the network device may determine, based on the book reading request, a corresponding target book content, which includes part or all of the entire book content of the target book. The target book content includes, in addition to the related content of the target book, corresponding target presentation indication information (e.g., "advertisement link information of coca-cola"), through which the reading user can access the corresponding target presentation promotion information, for example, the reading user can click on the advertisement link information of "coca-cola", and present corresponding advertisement text information or advertisement video information and the like on the current page; or, the advertisement link information of 'coca cola' is clicked to enter a corresponding commodity purchasing page and the like. Here, the target presentation indication information matches with the key fields in the target book content, for example, the target presentation promotion information corresponding to the target presentation indication information includes corresponding retrieval fields (e.g., "beverage," "cola," "coca-cola," etc.), and the target book content includes corresponding key fields "cola" etc.; the key fields of the target book content are matched with the corresponding retrieval fields, and the matching comprises the fields being identical or the semantics of the fields being identical.
In step S103, the target book content is sent to the first user equipment, so that the first user equipment presents the key field in the target book content and presents the target presentation promoting information based on the target presentation indicating information. For example, after determining the content of the corresponding target book, the network device issues the content of the target book to the first user device. The first user equipment receives and presents the content of the target book based on the reading operation of the user, when the current reading page of the reading user contains the key field of the content of the target book, the first user equipment presents target presentation indication information corresponding to the key field, and the user can access corresponding target presentation promotion information through the target presentation indication information; or the first user equipment directly presents the corresponding target presentation promotion information in the current reading page, and the corresponding target presentation indication information is used for accessing a purchase link of the target presentation promotion information and the like.
In some embodiments, the targeted presentation promotional information is contained in a corresponding presentation promotional information database; the method further includes step S104 (not shown), and in step S104, a presentation promotion information database is established or updated, where the presentation promotion information database includes a plurality of presentation record information, and each presentation record includes corresponding presentation promotion information and at least one retrieval field. For example, the network device is provided with a corresponding presentation promotion information database for storing corresponding one or more target presentation promotion information. The presentation promotion information database comprises a plurality of presentation record information (such as advertisement record information corresponding to 'Coca Cola'), wherein each presentation record information comprises corresponding presentation promotion information (such as advertisement characters, videos or links of 'Coca Cola') and at least one retrieval field (such as 'beverage', 'Cola', 'Coca Cola' and the like). The display promotion information is uploaded by the corresponding advertising material provider, and the corresponding retrieval field can be set by the advertising material provider or can be intelligently set by the network equipment based on big data statistics according to the content of the advertising material.
In some embodiments, the method further includes step S105 (not shown), in step S105, obtaining a key field of the target book content; determining matched target presentation promotion information from the presentation promotion information database based on the key field, wherein the key field is matched with one of at least one target retrieval field of the target presentation promotion information. For example, the network device is provided with a corresponding presentation and promotion information database, and when the key field of the content of the target book is acquired, the corresponding target presentation and promotion information can be determined by matching from the presentation and promotion information database according to the key field. The matching comprises but is not limited to full matching, fuzzy matching and the like, wherein the full matching is precise matching and is used for matching the key field with all the text contents of the retrieval field, and if the text contents are all the same, the key field is determined to be matched with the retrieval field; the fuzzy matching is similar matching, matching can be carried out by determining corresponding semantics, or through the similarity of text contents, if the similarity is greater than or equal to a similarity threshold, the key field is determined to be matched with the retrieval field. The target book content may include one or more key fields (the key fields of the same text content are regarded as the same key field, etc.), each key field may be matched to at least one target presentation promoting information, and each target presentation promoting information has at least one target retrieval field, where each key field is matched to at least one target retrieval field of the one or more target retrieval fields of the matched target presentation promoting information. The network device may receive a key field of the target book content uploaded by the author user, or extract a corresponding key field from the target book content based on an intelligent algorithm.
In some embodiments, the obtaining the key fields of the target book includes: receiving book contents of the target book uploaded by an author user of the target book; and determining key fields of the target book according to the book content. For example, the network device receives the book content uploaded by the author user, and the book content may be all or part of the content of the current target book. The network device may determine the key field of the target book according to the book content, for example, the network device determines a corresponding key field training model according to a plurality of training sample sets and result information corresponding to the plurality of training sample sets, the key field training model is used for outputting a corresponding key field according to the book content of the input target book, and the corresponding key field has the same or similar field attribute as or to the field attribute of the retrieval field presenting the promotion information. After receiving the content of the corresponding book, the network equipment inputs the content of the corresponding book into the pre-trained model, so as to obtain the corresponding key field.
In some embodiments, the method further includes step S106 (not shown), in step S106, receiving a presentation matching request sent by the author user, wherein the presentation matching request includes corresponding presentation type information; wherein the determining key fields of the target book according to the book content comprises: and determining key fields in the target book according to the book content and the presentation type information. For example, in determining that the key field of the book content of the target book is that the author user may provide a point of tendency, etc., for example, the author user may send a corresponding presentation matching request to the network device through the first user device, where the presentation matching request includes presentation type information of the matching intent of the author user, e.g., categories of clothing, beverages, fruits, etc.; the presentation type information is used for indicating type information of presentation promotion information and the like of intention matching of the author user. The network equipment receives the presentation type information, matches key fields corresponding to the presentation type information from the target book according to the presentation type information and the book content, and extracts key fields related to drinks such as 'coca cola', 'primordial qi forest' and the like from the target book according to the presentation type information of 'drinks'.
In some embodiments, the method further includes step S107 (not shown), and in step S107, the key field in the book content is replaced according to the matching field of the target presentation promoting information, and the target presentation indicating information is inserted into a position corresponding to the matching field. For example, if the corresponding target presentation promotion information (e.g., advertisement material information of "primordial qi forest") is matched according to the key field (e.g., the key field of "beverage"), the network device may replace the key field in the target book content according to the matching field of the target presentation promotion information, for example, take the book content "XX" of the target book for the beverage "and replace the book content" XX "containing the matching field corresponding to" XX for the primordial qi forest ", where the matching field includes at least one of the one or more retrieval fields corresponding to the target presentation promotion information that matches the key field. By replacing key fields in the book with fields corresponding to the advertisement materials, the relevance between the advertisement and the book can be improved, and meanwhile, the material popularization experience of immersive reading is provided for the user.
In some embodiments, the obtaining the key fields of the target book includes: and receiving the operation of the author user of the target book and the uploaded key fields related to the target book. For example, the key fields may be uploaded by the author user themselves. The author user may also upload a keyword end corresponding to the book content through the first user device when uploading the book content of the target book or after uploading the book content of the target book, for example, the author user may determine a plurality of selected words as a keyword field through a selection operation on the plurality of words in the book content, so that the first user device sends the determined keyword field to the network device. For example, the author user may input the related vocabulary, the first user device may use the vocabulary input by the author user as the key field of the book content, and the first user device may send the determined key field to the network device.
In some embodiments, the method further includes step S108 (not shown), in step S108, if the target presentation and promotion information is not matched from the presentation and promotion information database based on the key field, issuing key field change prompt information to the author user; and receiving a change key field uploaded by the author user, and determining matched target presentation promotion information from the presentation promotion information database based on the change key field, wherein the change key field is matched with one of at least one target retrieval field of the target presentation promotion information. For example, the network device determines corresponding presentation popularization information according to matching of the key fields in the presentation popularization information database, and if the presentation popularization information does not exist in the presentation popularization information database, in other words, any retrieval field of any presentation popularization information in the presentation popularization database is not matched with the key fields of the target books, the network device issues corresponding key field change prompt information to the first user device of the author user, and the key field change prompt information is used for prompting the author user that the key fields are not matched with the presentation popularization information and that the key fields need to be changed. And the first user equipment receives and presents the key field change prompt information, determines the changed key field based on the change operation of the user, and matches the changed key field in the promotion information presentation database again according to the changed key field until matched target promotion information is matched and the like.
In some embodiments, the key field of the target book includes target book record information corresponding to the target book, and the target book record information further includes book identification information and book content information of the target book; the method further includes step S109 (not shown), and in step S109, a book database is established or updated, where the book database includes a plurality of book record information, and each book record includes corresponding book identification information, book content, and at least one key field. For example, in addition to matching of advertisement materials through key fields of books, a book database may be established or updated, and a target book may be determined through search field matching of advertisement materials, and the like. For example, the network device is provided with a corresponding book database, and the data database contains a plurality of book record information, and each book record information includes book identification information of the books, book contents and at least one key field of each book. Here, the books in the book database are used for popularizing the advertisement material information, and each book needs to satisfy a preset condition, for example, the reading amount of the book is greater than or equal to a first reading amount threshold, the reading amount of the book content such as the page or chapter where the key field is located is greater than or equal to a second reading amount threshold, and the like, and for example, the frequency of occurrence of each key field in the book content is greater than or equal to a preset frequency threshold, and the like. As in some embodiments, the frequency of occurrence of each of the at least one key field in the corresponding book content is greater than or equal to a preset frequency threshold. For example, the corresponding preset frequency threshold value is set, so that the frequency of occurrence of the key field in the content of the book is ensured, the frequency of occurrence of the matched presenting and promoting information in the reading process of the book can be ensured to reach the preset frequency, and the promoting efficiency and the frequency of the presenting and promoting information are improved.
In some embodiments, the method further includes step S110 (not shown), in step S110, receiving a book matching request uploaded by a third user device of a corresponding presence provider corresponding to the target presence promotion information, where the book matching request includes the target presence promotion information and a retrieval field of the target presence promotion information; determining a matching target book from the book database based on the search field, wherein the search field matches one of the at least one key field of the target book. For example, after the network device establishes the corresponding book database, a book matching request uploaded by a third user device of a presentation provider (such as an advertisement provider) corresponding to the presentation promoting information may be received, where the book matching request is used to determine a target book and the like matched with the book database from the book database. The book matching request comprises the target presentation popularization information, corresponding retrieval fields and the like, the network equipment matches with books in the book database according to the retrieval fields, and if a certain retrieval field is matched with a key field of a certain book, the book is determined as the corresponding target book. Here, the target book may correspond to multiple advertisement providers, for example, the target book has multiple key fields, each key field has corresponding presentation promotion information, and the like. If a plurality of advertisement providers are matched with the same key field of the same target book, the network equipment can bid requests to the plurality of advertisement providers, the plurality of advertisement providers return corresponding bid confirmation information based on the corresponding bid requests, each bid confirmation information comprises bid information of the corresponding advertisement provider, the network equipment selects the advertisement provider with the highest bid information from the bid information of the plurality of advertisement providing methods as a finally matched advertisement provider, and takes corresponding presentation popularization information as target presentation popularization information.
In some embodiments, the method further includes step S111 (not shown), in step S111, acquiring the number of reading users of the candidate target books; wherein the determining a corresponding target book from a plurality of candidate target books comprises: and determining a corresponding target book from the candidate target books according to the number of reading users of the candidate target books. For example, in addition to the possibility of multiple matching advertisement providers in the same field of a book, the same presentation promotional information may also match to multiple matching target books. The network device matches according to the search field (such as beverage), determines a plurality of key fields (such as coca-cola, nutritional fast line, primordial qi forest) matched with the search field, and then takes a plurality of books corresponding to the key fields as corresponding candidate target books. The network device determines a final target book from a plurality of candidate target books according to a certain screening rule, for example, screening according to the number of reading users of each candidate target book, or screening according to the frequency of occurrence of key fields of each candidate target book.
In some embodiments, the method further includes step S112 (not shown), in step S112, obtaining user portrait information of the reading user; in step S102, in response to a book reading request, determining a corresponding target book content based on the book identification information and the user portrait information, and sending the target book content to the first user device, where the target book content includes target presentation indication information, the target presentation indication information is matched with a key field in the target book content, the target presentation indication information is used to represent the target presentation promotion information, and the target presentation promotion information is matched with the user portrait information. For example, multiple versions of the same target book content of the same target book may exist, where each version has a certain difference in corresponding presentation promoting information according to the difference in the retrieval field matching the key field. For example, there are three versions in the same book, corresponding to the "beverage" key field, and there are three versions of advertisement material information, such as the book contents of the target books respectively containing three versions of "coca-cola", "mineral water", and "primordial gas forest", etc. In this case, when receiving a book reading request uploaded by a user, the network device also determines the contents of a target book to be returned to the reading user comprehensively, taking into account user profile information of the user, and determines to return one of three versions of "coca-cola", "mineral water", and "primordial forest" to the reading user, for example. The user profile information includes tag information identifying a user interest feature or an intent feature, e.g., if the user profile information includes that the user likes carbonated drinks, the network device returns to the reading user the target book content containing the "coca-cola" presentation promotional information; for example, if the user portrait information includes that the user likes fitness and comparatively keeps health, the network device returns the target book content containing the presentation promotion information of mineral water to the reading user; for another example, if the user portrait information includes a user's favorite breath style, the network device returns to the reading user a target book content including presentation promotion information of "primordial forest" and the like.
The foregoing mainly introduces various embodiments of a method for presenting target presentation popularization information according to the present application, and in addition, the present application further provides specific devices capable of implementing the foregoing embodiments, which are described below with reference to fig. 2.
FIG. 2 illustrates a network device for presenting targeted presentation promotional information according to one aspect of the subject application, wherein the device includes a one-module 101, a two-module 102, and a three-module 103. A module 101, configured to receive a book reading request about a target book sent by a first user device corresponding to a reading user, where the book reading request includes book identification information of the target book; a second module 102, configured to determine, in response to a book reading request, a corresponding target book content based on the book identification information, and send the target book content to the first user equipment, where the target book content includes target presentation indication information, the target presentation indication information is matched with a key field in the target book content, and the target presentation indication information is used to represent the target presentation popularization information; a third module 103, configured to send the target book content to the first user equipment, so that the first user equipment presents the key field in the target book content and presents the target presentation promoting information based on the target presentation indication information at the same time.
Here, the specific implementation corresponding to the one-to-one module 101, the two-to-two module 102, and the one-to-three module 103 shown in fig. 2 is the same as or similar to the embodiment of the step S101, the step S102, and the step S103 shown in fig. 1, and therefore, the detailed description is omitted, and the specific implementation is included herein by reference.
In some embodiments, the targeted presentation promotional information is contained in a corresponding presentation promotional information database; the device further includes a fourth module (not shown) for establishing or updating a presentation promotion information database, where the presentation promotion information database includes a plurality of presentation record information, and each presentation record includes corresponding presentation promotion information and at least one retrieval field.
In some embodiments, the apparatus further comprises a fifth module (not shown) for obtaining key fields of the target book content; determining matched target presentation promotion information from the presentation promotion information database based on the key field, wherein the key field is matched with one of at least one target retrieval field of the target presentation promotion information. In some embodiments, the obtaining the key fields of the target book includes: receiving book contents of the target book uploaded by an author user of the target book; and determining key fields of the target book according to the book content.
In some embodiments, the apparatus further includes a sixth module (not shown) for receiving a presence matching request sent by the author user, wherein the presence matching request includes corresponding presence type information; wherein the determining key fields of the target book according to the book content comprises: and determining key fields in the target book according to the book content and the presentation type information.
In some embodiments, the apparatus further includes a seventh module (not shown) configured to replace the key field in the book content according to a matching field of the target presentation promoting information, and insert the target presentation indicating information in a position corresponding to the matching field. In some embodiments, the obtaining the key fields of the target book includes: and receiving the operation of the author user of the target book and the uploaded key fields related to the target book.
In some embodiments, the apparatus further includes an eight module (not shown) for issuing a key field change prompt message to the author user if the matching target presentation promoting information is not matched from the presentation promoting information database based on the key field; and receiving a change key field uploaded by the author user, and determining matched target presentation promotion information from the presentation promotion information database based on the change key field, wherein the change key field is matched with one of at least one target retrieval field of the target presentation promotion information.
In some embodiments, the key field of the target book includes target book record information corresponding to the target book, and the target book record information further includes book identification information and book content information of the target book; the apparatus further includes a nine-module (not shown) for creating or updating a book database, wherein the book database includes a plurality of book record information, and each book record includes corresponding book identification information, book content, and at least one key field. As in some embodiments, the frequency of occurrence of each of the at least one key field in the corresponding book content is greater than or equal to a preset frequency threshold.
In some embodiments, the apparatus further includes a tenth module (not shown) for receiving a book matching request uploaded by a third user device of a corresponding presentation provider corresponding to the target presentation promoting information, wherein the book matching request includes the target presentation promoting information and a retrieval field of the target presentation promoting information; determining a matching target book from the book database based on the search field, wherein the search field matches one of the at least one key field of the target book.
In some embodiments, the apparatus further includes an eleven module (not shown) for obtaining the number of reading users of the candidate target books; wherein the determining a corresponding target book from a plurality of candidate target books comprises: and determining a corresponding target book from the candidate target books according to the number of reading users of the candidate target books.
In some embodiments, the device further comprises a twelve module (not shown) for obtaining user representation information of the reading user; the second module 102 is configured to, in response to a book reading request, determine corresponding target book content based on the book identification information and the user portrait information, and send the target book content to the first user equipment, where the target book content includes target presentation indication information, the target presentation indication information is matched with a key field in the target book content, the target presentation indication information is used to represent the target presentation popularization information, and the target presentation popularization information is matched with the user portrait information.
Here, the specific implementation corresponding to the four to twelve modules is the same as or similar to the embodiment of the foregoing step S104 to step S102, and thus is not repeated here, and is included herein by way of reference.
In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 3 illustrates an exemplary system that can be used to implement the various embodiments described herein;
in some embodiments, as shown in FIG. 3, the system 300 can be implemented as any of the above-described devices in the various embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (15)
1. A method for presenting target presentation promotion information is applied to network equipment, wherein the method comprises the following steps:
receiving a book reading request about a target book sent by first user equipment corresponding to a reading user, wherein the book reading request comprises book identification information of the target book;
responding to a book reading request, determining corresponding target book content based on the book identification information, and sending the target book content to the first user equipment, wherein the target book content comprises target presentation indication information, the target presentation indication information is matched with key fields in the target book content, and the target presentation indication information is used for representing the target presentation popularization information;
and issuing the target book content to the first user equipment so that the first user equipment presents the target presentation promotion information based on the target presentation indication information while presenting the key fields in the target book content.
2. The method of claim 1, wherein the targeted presentation promotional information is contained in a corresponding presentation promotional information database; wherein the method further comprises:
the method comprises the steps of establishing or updating a presentation promotion information database, wherein the presentation promotion information database comprises a plurality of presentation record information, and each presentation record comprises corresponding presentation promotion information and at least one retrieval field.
3. The method of claim 2, wherein the method further comprises:
acquiring key fields of the content of the target book;
determining matched target presentation promotion information from the presentation promotion information database based on the key field, wherein the key field is matched with one of at least one target retrieval field of the target presentation promotion information.
4. The method of claim 3, wherein the obtaining key fields of the target book comprises:
receiving book contents of the target book uploaded by an author user of the target book;
and determining key fields of the target book according to the book content.
5. The method of claim 4, wherein the method further comprises:
receiving a presentation matching request sent by the author user, wherein the presentation matching request comprises corresponding presentation type information;
wherein the determining key fields of the target book according to the book content comprises:
and determining key fields in the target book according to the book content and the presentation type information.
6. The method of claim 5, wherein the method further comprises:
and replacing the key fields in the book content according to the matching fields of the target presentation promotion information, and inserting the target presentation indication information into the corresponding positions of the matching fields.
7. The method of claim 3, wherein the obtaining key fields of the target book comprises:
and receiving the operation of the author user of the target book and the uploaded key fields related to the target book.
8. The method of claim 3, wherein the method further comprises:
if matched target presentation promotion information is not matched from the presentation promotion information database based on the key field, sending key field change prompt information to the first user equipment;
and receiving a change key field uploaded by the first user equipment, and determining matched target presentation promotion information from the presentation promotion information database based on the change key field, wherein the change key field is matched with one of at least one target retrieval field of the target presentation promotion information.
9. The method of claim 1, wherein the key field of the target book includes target book record information corresponding to the target book, the target book record information further including book identification information and book content information of the target book; wherein the method further comprises:
the method comprises the steps of establishing or updating a book database, wherein the book database comprises a plurality of book record information, and each book record comprises corresponding book identification information, book content and at least one key field.
10. The method of claim 9, wherein a frequency of occurrence of each of the at least one key field in the corresponding book content is greater than or equal to a preset frequency threshold.
11. The method according to claim 9 or 10, wherein the method further comprises:
receiving a book matching request uploaded by third user equipment of a corresponding presentation supplier corresponding to target presentation promotion information, wherein the book matching request comprises the target presentation promotion information and a retrieval field of the target presentation promotion information;
determining a matching target book from the book database based on the search field, wherein the search field matches one of the at least one key field of the target book.
12. The method of claim 11, wherein the method further comprises:
acquiring the number of reading users of the candidate target books;
wherein the determining a corresponding target book from a plurality of candidate target books comprises:
and determining a corresponding target book from the candidate target books according to the number of reading users of the candidate target books.
13. The method of claim 1, wherein the method further comprises:
acquiring user portrait information of the reading user;
wherein, the determining, in response to a book reading request, a corresponding target book based on the book identification information includes:
responding to a book reading request, determining corresponding target book content based on the book identification information and the user portrait information, and sending the target book content to the first user equipment, wherein the target book content comprises target presentation indication information, the target presentation indication information is matched with key fields in the target book content, the target presentation indication information is used for representing the target presentation promotion information, and the target presentation promotion information is matched with the user portrait information.
14. An apparatus for presenting targeted presentation promotional information, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 13.
15. A computer-readable medium storing instructions that, when executed, cause a system to perform operations to perform a method as recited in any of claims 1-13.
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