CN110781397A - Method and equipment for providing novel information - Google Patents
Method and equipment for providing novel information Download PDFInfo
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- CN110781397A CN110781397A CN201911037591.9A CN201911037591A CN110781397A CN 110781397 A CN110781397 A CN 110781397A CN 201911037591 A CN201911037591 A CN 201911037591A CN 110781397 A CN110781397 A CN 110781397A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F15/00—Digital computers in general; Data processing equipment in general
- G06F15/02—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators
- G06F15/025—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application
- G06F15/0283—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application for data storage and retrieval
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F15/00—Digital computers in general; Data processing equipment in general
- G06F15/02—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators
- G06F15/025—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application
- G06F15/0291—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application for reading, e.g. e-books
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/3331—Query processing
- G06F16/334—Query execution
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/338—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
Abstract
An object of the present application is to provide a method and a method for providing novel information, including: receiving a novel search request sent by a user device in response to a novel search operation of a user in a reading application of the user device, wherein the novel search request comprises keyword information for searching novel; responding to the novel search request, determining one or more target novel information matched with the keyword information, and determining presentation information corresponding to at least one target novel information; and returning the one or more target novel information and the corresponding presentation information to the user equipment. The application can improve the putting amount of the presentation information (for example, the advertisement information).
Description
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for providing novel information.
Background
The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading duration of the user are greatly improved, and the electronic book application has a wide user group, so that good putting effect can be undoubtedly generated when advertisements are put in the electronic book application. In the existing electronic book applications, advertisement delivery is mostly realized in an open screen advertisement mode. For example, each time a user opens an electronic book application, an open screen advertisement is delivered during the opening process of the electronic application to attract the user to watch, but the open screen advertisement can be delivered only during the opening process of the electronic book application, and the electronic book application is opened for a small number of times, and is not opened repeatedly.
Disclosure of Invention
An object of the present application is to provide a method and apparatus for providing novel information.
According to an aspect of the present application, there is provided a method for providing novel information at a network device, the method comprising:
receiving a novel search request sent by a user device in response to a novel search operation of a user in a reading application of the user device, wherein the novel search request comprises keyword information for searching novel;
determining one or more target novel information matching the keyword information in response to the novel search request,
determining presentation information corresponding to at least one piece of target novel information;
and returning the one or more target novel information and the corresponding presentation information to the user equipment.
According to an aspect of the present application, there is provided a method for providing novel information at a user equipment, the method comprising:
sending a novel search request to a network device in response to a novel search operation of a user in a reading application of the user device, wherein the novel search request comprises keyword information for searching novel;
and receiving one or more target novel information and corresponding presentation information returned by the network equipment.
According to yet another aspect of the present application, there is provided a method for providing novel information, the method including:
in response to a novel search operation of a user in a reading application of the user equipment, the user equipment sends a novel search request to network equipment, wherein the novel search request comprises keyword information for searching novel;
the network equipment receives the novel search request, responds to the novel search request, determines one or more target novel information matched with the keyword information, and determines presentation information corresponding to at least one target novel information;
the network equipment returns the one or more target novel information and the corresponding presentation information to the user equipment;
the user equipment receives the one or more target novel information and corresponding presentation information. According to an aspect of the present application, there is provided a network apparatus for providing novel information, the apparatus including:
a module for receiving a novel search request sent by user equipment in response to a novel search operation of a user in a reading application of the user equipment, wherein the novel search request comprises keyword information for searching novel;
a second module, configured to determine, in response to the novel search request, one or more target novel information that matches the keyword information, and determine presentation information corresponding to at least one of the target novel information;
and a third module for returning the one or more target novel information and corresponding presentation information to the user equipment.
According to another aspect of the present application, there is provided a user equipment for providing novel information, the apparatus including:
the device comprises a first module, a second module and a third module, wherein the first module is used for responding to a novel search operation of a user in a reading application of the user equipment and sending a novel search request to the network equipment, and the novel search request comprises keyword information for searching novel;
and the second module is used for receiving one or more target novel information and corresponding presentation information returned by the network equipment.
According to an aspect of the present invention, there is provided an apparatus for providing novel information, wherein the apparatus includes:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to another aspect of the invention, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
Compared with the prior art, the network equipment receives the novel search request sent by the user equipment, wherein the novel search request comprises keyword information used for searching novel, the network equipment determines one or more target novel information and corresponding presentation information according to the keyword information and returns the one or more target novel information and the corresponding presentation information to the user equipment, the corresponding presentation information is presented while the novel search result determined based on the keyword information is presented, more choices of the user about the target novel information can be given, and meanwhile, the input amount and the variable rate of the presentation information (for example, advertisement information) are improved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates a system topology according to the present application;
FIG. 2 illustrates a system method diagram for providing novel information according to one embodiment of the present application;
fig. 3 shows a flow chart of a method for providing novel information at a network device according to another embodiment of the present application;
fig. 4 shows a flowchart of a method for providing novel information at a user equipment according to yet another embodiment of the present application;
FIG. 5 illustrates an apparatus diagram of a network device for providing novel information according to one embodiment of the present application;
FIG. 6 shows an apparatus diagram of a user equipment for providing novel information according to an embodiment of the present application;
FIG. 7 shows a device diagram of a system for providing novel information, according to one embodiment of the present application;
FIG. 8 illustrates an exemplary system that can be used to implement the various embodiments described in this disclosure.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
Fig. 1 shows a typical scenario of the present application, where a user holds a user device, in which a reading application is installed. Responding to a novel search operation of a user in a reading application of the user equipment, and sending a novel search request to network equipment corresponding to the reading application by the user equipment, wherein the novel search request comprises keyword information for searching novel; the network device determines one or more matched target novel information according to the keyword information, and determines presentation information (e.g., advertisement information) corresponding to at least one target novel information, and then the network device returns the one or more target novel information and the corresponding presentation information to the user device, and the user device presents novel search results (one or more target novel information) and the corresponding presentation information, wherein the user device includes but is not limited to a mobile phone, a tablet, a notebook computer and other computing devices.
Referring to the system shown in fig. 1, fig. 2 shows a system method for providing novel information according to one embodiment of the present application, the method comprising:
in response to a novel search operation of a user in a reading application of the user equipment, the user equipment sends a novel search request to network equipment, wherein the novel search request comprises keyword information for searching novel;
the network equipment receives the novel search request, responds to the novel search request, determines one or more target novel information matched with the keyword information, and determines presentation information corresponding to at least one target novel information;
the network equipment returns the one or more target novel information and the corresponding presentation information to the user equipment;
the user equipment receives the one or more target novel information and corresponding presentation information.
Fig. 3 shows a method for providing novel information at a network device according to an embodiment of the present application, where the method includes step S101, step S102, and step S103.
Specifically, in step S101, the network device receives a novel search request sent by the user device in response to a novel search operation of the user in a reading application of the user device, wherein the novel search request includes keyword information for searching for novel. For example, the keyword information includes, but is not limited to, character name information in a novel searched by the user, name information of the novel, name keyword information of the novel, and author name information of the novel. For example, in response to a novel search operation by a user in a reading application of the user device (for example, an input operation of keyword information in a novel search box of the reading application), the user device transmits a novel search request to the network device, and the network device receives the novel search request.
In step S102, the network device determines, in response to the novel search request, one or more target novel information that matches the keyword information, and determines presentation information corresponding to at least one of the target novel information. For example, the network device performs query matching in a database according to the keyword information to determine one or more target novel information, and determines presentation information corresponding to at least one target novel information according to the target novel information, wherein the presentation information includes offer information corresponding to paid sections of the target novel information and incentive advertisement video information. In some embodiments, the determining one or more target novel information that match the keyword information comprises: matching and inquiring in a corresponding novel information base according to the keyword information to obtain one or more target novel information matched with the keyword information; if the number of the one or more target novel information is less than a predetermined result number threshold, determining one or more recommended novel information according to the user portrait information of the user in the reading application, and adding at least one recommended novel information to the one or more target novel information. For example, if the network device matches the query in the corresponding novel information base according to the keyword information (e.g., according to the novel name information input by the user) to obtain one or more target novel information matched with the keyword information (e.g., the novel name information corresponding to the one or more target novel information and the novel name information input by the user have similarity information greater than a preset similarity threshold), if the number of the one or more target novel information is less than a preset result number threshold (e.g., when the threshold is 1, the network device determines that the novel search result is not hit currently), in some embodiments, if the network device does not match the query to the target novel information completely consistent with the novel name information input by the user according to the keyword information (e.g., according to the novel name information input by the user), the network device determines novel search results that are not currently hit. In this case, the network device determines one or more recommended novel information from the user representation information of the user in the reading application, and adds at least one of the recommended novel information to the one or more target novel information. The corresponding recommended novel is determined according to the user portrait information of the user, the situation that no content is provided for the user subsequently is prevented, and the experience of the user in searching the novel is improved. In some embodiments, the determining one or more recommended novel information from the user representation information of the user in the reading application comprises: determining one or more candidate recommended novel information according to the user portrait information of the user in the reading application; determining the one or more recommended novel information from the one or more candidate recommended novel information according to the keyword information. For example, the network device determines one or more candidate recommended novel information according to the user portrait information of the user in the reading application, and performs matching query in the one or more candidate recommended novel information according to the keyword information to obtain one or more recommended novel information. Under the condition, the network equipment can better meet the requirements of the user according to the recommended novel information determined by combining the portrait information of the user with the keyword information, so that the reading application use experience of the user is improved. In some embodiments, the determining the presentation information corresponding to at least one of the target novel information includes: and if the target novel information comprises payment chapter information, determining presentation information corresponding to at least one piece of target novel information according to the payment chapter information. And under the condition that the target novel information comprises payment chapter information, providing a basis for subsequently returning the presentation information to the user equipment according to the advertisement information (such as discount of the payment chapter and promotion information) corresponding to the payment chapter of the target novel information as presentation information, and presenting the advertisement information corresponding to the payment chapter of the target novel information while presenting the target novel information, so that the advertisement change-out is facilitated.
In some embodiments, the user representation information includes at least any one of:
1) the novel type information read by the user within a preset time;
for example, the network device determines one or more recommended novel information for the user based on novel type information (e.g., historical human novel) of novel that the user has read in the near future.
2) Reading duration information of the user in the reading application;
for example, the network device determines one or more recommended novel information (e.g., a long novel) of the user based on the reading duration information (e.g., the reading duration is greater than a predetermined duration threshold) of the user in the reading application.
3) Payment behavior information of the user in the reading application;
for example, the network device determines one or more recommended novel information (e.g., novels with paid chapters) of the user based on the paid behavior information of the user in the reading application (e.g., the user has paid for novels in the reading application).
4) User basic information of the user;
for example, the network device determines one or more recommended novel information of the user according to the user basic information (e.g., gender, occupation) of the user. Under the condition that the network equipment does not inquire corresponding target novel information based on the keyword information, the corresponding recommended novel is determined according to the user portrait information of the user, a basis is provided for subsequently providing personalized novel search results of the user, and the reading application use experience of the user is improved.
In step S103, the network device returns the one or more target novel information and the corresponding presentation information to the user equipment. Providing a basis for subsequent presentation of novel search results (one or more target novel information) while corresponding presentation information is presented.
For example, a user holds a user device in which a reading application is installed. In response to a novel search operation of a user in a reading application of the user equipment, the user equipment sends a novel search request to network equipment corresponding to the reading application, wherein the novel search request comprises keyword information for searching novel (for example, in the world, an author: high month); the network device determines one or more matched target novel information (for example, "first in the sky", "none in the sky" and the like) according to the keyword information, determines presentation information (for example, 85-fold novel promotion advertisement information) corresponding to at least one target novel information, then returns the one or more target novel information and the corresponding presentation information to the user device, and the user device presents novel search results (one or more target novel information) and the corresponding presentation information.
In some embodiments, the method further includes step S104 (not shown), in step S104, the network device receives reading status information about the target novel information, which is sent by the user device in response to the user interaction operation of viewing the target novel information; and responding to the reading state information, and sending a display instruction of the presentation information to the user equipment so as to display the presentation information on a reading interface of a reading application of the user equipment. The reading state information comprises a state that a user starts to view the current target novel for reading. And in response to the interactive operation of the user for viewing the target novel information, the user equipment sends reading state information related to the target novel information to the network equipment, the network equipment sends a display instruction of the presentation information to the user equipment after receiving the reading state information, and a basis is provided for displaying the presentation information on a reading interface of a reading application of the user equipment subsequently under the condition that the network equipment receives the reading state information related to the target novel information.
In some embodiments, the presentation information includes offer information corresponding to the payment section information; the method further includes step S105 (not shown), in step S105, the network device detecting whether the target novel information is a recommended novel determined based on user portrait information of the user in the reading application; the determining of the presentation information corresponding to at least one piece of the target novel information includes: if the target novel information is the recommended novel, determining first preferential information corresponding to the paying chapter information based on the recommended novel; and otherwise, determining second preferential information corresponding to the payment chapter information based on the target novel information, wherein the preferential strength of the first preferential information is greater than that of the second preferential information. For example, if the target novel information includes one or more pieces of recommended novel information determined by the user portrait information, the network device determines first benefit information corresponding to the payment chapter information (for example, discount information of the payment chapter of the recommended novel information) according to the recommended novel information, if the target novel information does not include the recommended novel information, the network device determines second benefit information corresponding to the payment chapter information (for example, discount information of the payment chapter of the target novel information) according to the target novel information matched by the keyword information, in case that the preferential strength of the first offer information is greater than the preferential strength of the second offer information, the user does not acquire the target novel information directly matched with the keyword information, compensation is provided for the user to a certain extent, and the reading application use experience of the user is improved.
In some embodiments, the method further includes step S106 (not shown), in step S106, the network device receives event information about playing completion of the presentation information sent by the user device, where the presentation information is played in a reading interface of a reading application of the user device; and returning a payment chapter corresponding to the target novel information to the user equipment based on the playing completion event information. In some embodiments, the presentation information includes motivational video information, the user equipment receives the presentation information and presents the same in a reading interface of a reading application, in response to a user playing operation on the presentation information, the user equipment sends playing completion event information about the presentation information to the network equipment, and the network equipment receives the playing completion event information and returns a payment section corresponding to the target novel information to the user equipment. Therefore, under the condition that the user does not want to pay to read the paid chapters, the user is prompted to unlock the paid chapters in time through watching the motivational video, so that the user is encouraged to continue reading, the reading experience of the user is improved, and the loss of the user is avoided.
Fig. 4 shows a method for providing novel information at a user equipment according to an embodiment of the present application, the method comprising step S201 and step S202.
In step S201, a user device sends a novel search request to a network device in response to a novel search operation of a user in a reading application of the user device, wherein the novel search request includes keyword information for searching for novel. For example, the keyword information includes, but is not limited to, character name information in a novel searched by the user, name information of the novel, name keyword information of the novel, and author name information of the novel. For example, in response to a novel search operation by a user in a reading application of the user device (for example, an input operation of keyword information in a novel search box of the reading application), the user device transmits a novel search request to the network device.
In step S202, the user equipment receives one or more target novel information and corresponding presence information returned by the network equipment. For example, in response to the novel search request, the network device determines one or more target novel information matched with the keyword information, determines presentation information corresponding to at least one target novel information, and returns the one or more target novel information and the corresponding presentation information to the user device. The corresponding presentation information is presented while the target novel information is presented, and the putting amount of the presentation information (advertisement information) is increased.
For example, a user holds a user device in which a reading application is installed. In response to a novel search operation of a user in a reading application of the user equipment, the user equipment sends a novel search request to network equipment corresponding to the reading application, wherein the novel search request comprises keyword information for searching novel (for example, in the world, an author: high month); the network device determines one or more matched target novel information (for example, "first in the sky", "none in the sky" and the like) according to the keyword information, determines presentation information (for example, 85-fold novel promotion advertisement information) corresponding to at least one target novel information, then returns the one or more target novel information and the corresponding presentation information to the user device, and the user device presents novel search results (one or more target novel information) and the corresponding presentation information.
In some embodiments, the method further includes step S203 (not shown), in step S203, the user device sends, to the network device, reading status information about the target novel information in response to an interactive operation of the user viewing the target novel information; and receiving a display instruction of the presentation information returned by the network equipment based on the reading state information. The reading state information comprises a state that a user starts to view the current target novel for reading. Responding to the interactive operation of the user for viewing the target novel information, the user equipment sends reading state information related to the target novel information to the network equipment, the network equipment sends a display instruction of the display information to the user equipment after receiving the reading state information, and a foundation is provided for displaying the display information on a reading interface of a reading application of the user equipment under the condition that the network equipment receives the reading state information related to the target novel information.
In some embodiments, the method further includes step S204 (not shown), and in step S204, the user equipment presents the presentation information according to the presentation instruction. For example, the user equipment receives a presentation instruction about the presentation information, and presents the presentation information. The corresponding presentation information is presented while the target novel information is presented, and the putting amount of the presentation information (advertisement information) is increased.
In some embodiments, the method further includes step S205 (not shown), in step S205, the user device sends play completion event information about the presentation information to the network device, wherein the presentation information is played in an interface of a reading application of the user device; and receiving a payment chapter corresponding to the target novel information returned by the network equipment. In some embodiments, the presentation information includes motivational video information, the user equipment receives the presentation information and presents the same in a reading interface of a reading application, in response to a user playing operation on the presentation information, the user equipment sends playing completion event information about the presentation information to the network equipment, and the network equipment receives the playing completion event information and returns a payment section corresponding to the target novel information to the user equipment. Therefore, under the condition that the user does not want to pay to read the paid chapters, the user is prompted to unlock the paid chapters in time through watching the motivational video, so that the user is encouraged to continue reading, the reading experience of the user is improved, and the loss of the user is avoided.
Fig. 5 shows a network device for providing novel information according to an embodiment of the present application, which includes a one-to-one module 101, a two-to-two module 102, and a three-to-three module 103.
Specifically, the module 101 is configured to receive a novel search request sent by a user device in response to a novel search operation performed by the user in a reading application of the user device, where the novel search request includes keyword information for searching a novel. For example, the keyword information includes, but is not limited to, character name information in a novel searched by the user, name information of the novel, name keyword information of the novel, and author name information of the novel. For example, in response to a novel search operation by a user in a reading application of the user device (for example, an input operation of keyword information in a novel search box of the reading application), the user device transmits a novel search request to the network device, and the network device receives the novel search request.
A second module 102, configured to determine, in response to the novel search request, one or more target novel information that matches the keyword information, and determine presentation information corresponding to at least one of the target novel information. For example, the network device performs query matching in a database according to the keyword information to determine one or more target novel information, and determines presentation information corresponding to at least one target novel information according to the target novel information, wherein the presentation information includes offer information corresponding to paid sections of the target novel information and incentive advertisement video information. In some embodiments, the determining one or more target novel information that match the keyword information comprises: matching and inquiring in a corresponding novel information base according to the keyword information to obtain one or more target novel information matched with the keyword information; if the number of the one or more target novel information is less than a predetermined result number threshold, determining one or more recommended novel information according to the user portrait information of the user in the reading application, and adding at least one recommended novel information to the one or more target novel information. The operation of correlating and determining one or more target novel information that matches the keyword information is the same as or similar to the embodiment shown in fig. 3, and therefore, is not repeated here, and is incorporated herein by reference. In some embodiments, the determining one or more recommended novel information from the user representation information of the user in the reading application comprises: determining one or more candidate recommended novel information according to the user portrait information of the user in the reading application; determining the one or more recommended novel information from the one or more candidate recommended novel information according to the keyword information. The operation of determining one or more recommended novel information according to the user portrait information of the user in the reading application is the same as or similar to the embodiment shown in fig. 3, and thus is not repeated herein, and is included herein by reference. In some embodiments, the determining the presentation information corresponding to at least one of the target novel information includes: and if the target novel information comprises payment chapter information, determining presentation information corresponding to at least one piece of target novel information according to the payment chapter information. The operation of determining the presence information corresponding to at least one of the target novel information is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description is omitted, and the description is incorporated herein by reference.
In some embodiments, the user representation information includes at least any one of:
1) the novel type information read by the user within a preset time;
2) reading duration information of the user in the reading application;
3) payment behavior information of the user in the reading application;
4) user basic information of the user;
the operation of the related user image information is the same as or similar to that of the embodiment shown in FIG. 3, and therefore is not repeated herein, and is incorporated by reference herein.
A third module 103, configured to return the one or more target novel information and the corresponding presentation information to the user equipment. Providing a basis for subsequent presentation of novel search results (one or more target novel information) while corresponding presentation information is presented.
Here, the specific implementation of the above-mentioned one-to-one module 101, the two-to-one module 102, and the one-to-three module 103 is the same as or similar to the embodiment related to steps S101, S102, and S103 in fig. 3, and therefore, the description thereof is omitted, and the detailed description thereof is incorporated herein by reference.
In some embodiments, the network device further includes a quad module 104 (not shown), a quad module 104 for receiving reading status information about the target novel information sent by the user device in response to the user's interaction to view the target novel information; and responding to the reading state information, and sending a display instruction of the presentation information to the user equipment so as to display the presentation information on a reading interface of a reading application of the user equipment. The specific implementation manner of the four modules 104 is the same as or similar to the embodiment of the step S104, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.
In some embodiments, the presentation information includes offer information corresponding to the payment section information; the network device further includes a five module 105 (not shown), a five module 105, for detecting whether the target novel information is a recommended novel determined based on user portrait information of the user in the reading application; the determining of the presentation information corresponding to at least one piece of the target novel information includes: if the target novel information is the recommended novel, determining first preferential information corresponding to the paying chapter information based on the recommended novel; and otherwise, determining second preferential information corresponding to the payment chapter information based on the target novel information, wherein the preferential strength of the first preferential information is greater than that of the second preferential information. The specific implementation manner of the fifth module 105 is the same as or similar to the embodiment of the step S105, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.
In some embodiments, the network device further includes a six-module 106 (not shown), and the six-module 106 is configured to receive event information about playing completion of the presentation information sent by the user device, where the presentation information is played in a reading interface of a reading application of the user device; and returning a payment chapter corresponding to the target novel information to the user equipment based on the playing completion event information. The specific implementation manner of the sixth module 106 is the same as or similar to the embodiment of the step S106, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.
Fig. 6 shows a user equipment for providing novel information according to an embodiment of the present application, which includes a two-in-one module 201 and a two-in-two module 202.
A module 201, configured to send a novel search request to a network device in response to a novel search operation of a user in a reading application of the user device, where the novel search request includes keyword information for searching for a novel. For example, the keyword information includes, but is not limited to, character name information in a novel searched by the user, name information of the novel, name keyword information of the novel, and author name information of the novel. For example, in response to a novel search operation by a user in a reading application of the user device (for example, an input operation of keyword information in a novel search box of the reading application), the user device transmits a novel search request to the network device.
A second module 202, configured to receive one or more pieces of target novel information and corresponding presentation information returned by the network device. For example, in response to the novel search request, the network device determines one or more target novel information matched with the keyword information, determines presentation information corresponding to at least one target novel information, and returns the one or more target novel information and the corresponding presentation information to the user device. The corresponding presentation information is presented while the target novel information is presented, and the putting amount of the presentation information (advertisement information) is increased.
Here, the specific implementation of the two-in-one module 201 and the two-in-two module 202 is the same as or similar to the embodiment of the steps S201 and S202 in fig. 4, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.
In some embodiments, the user device further comprises a second-third module 203 (not shown), the second-third module 203 is configured to send reading status information about the target novel information to the network device in response to an interactive operation of the user viewing the target novel information; and receiving a display instruction of the presentation information returned by the network equipment based on the reading state information. The specific implementation manner of the two or three modules 203 is the same as or similar to the embodiment of the step S203, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.
In some embodiments, the user equipment further includes a second-fourth module 204 (not shown), and the second-fourth module 204 is configured to present the presentation information according to the presentation instruction. The specific implementation manner of the two or four modules 204 is the same as or similar to the embodiment of the step S204, and therefore, the detailed description is omitted, and the detailed implementation manner is incorporated herein by reference.
In some embodiments, the user device further includes a twenty-five module 205 (not shown), the twenty-five module 205 configured to send, to the network device, play completion event information about the presentation information, where the presentation information is played in an interface of a reading application of the user device; and receiving a payment chapter corresponding to the target novel information returned by the network equipment. The specific implementation manner of the twenty-five module 205 is the same as or similar to the embodiment of the step S205, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.
Fig. 7 illustrates a system apparatus for providing novel information according to an embodiment of the present application, the system including:
in response to a novel search operation of a user in a reading application of the user equipment, the user equipment sends a novel search request to network equipment, wherein the novel search request comprises keyword information for searching novel;
the network equipment receives the novel search request, responds to the novel search request, determines one or more target novel information matched with the keyword information, and determines presentation information corresponding to at least one target novel information;
the network equipment returns the one or more target novel information and the corresponding presentation information to the user equipment;
the user equipment receives the one or more target novel information and corresponding presentation information.
In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 8 illustrates an exemplary system that can be used to implement the various embodiments described herein;
in some embodiments, as shown in FIG. 8, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (15)
1. A method for providing novel information at a network device, wherein the method comprises:
receiving a novel search request sent by a user device in response to a novel search operation of a user in a reading application of the user device, wherein the novel search request comprises keyword information for searching novel;
responding to the novel search request, determining one or more target novel information matched with the keyword information, and determining presentation information corresponding to at least one target novel information;
and returning the one or more target novel information and the corresponding presentation information to the user equipment.
2. The method of claim 1, wherein the method further comprises:
receiving reading state information which is sent by the user equipment in response to the interactive operation of the user for viewing the target novel information and relates to the target novel information;
and responding to the reading state information, and sending a display instruction of the presentation information to the user equipment so as to display the presentation information on a reading interface of a reading application of the user equipment.
3. The method of claim 1, wherein the determining one or more target novel information that match the keyword information comprises:
matching and inquiring in a corresponding novel information base according to the keyword information to obtain one or more target novel information matched with the keyword information;
if the number of the one or more target novel information is less than a predetermined result number threshold, determining one or more recommended novel information according to the user portrait information of the user in the reading application, and adding at least one recommended novel information to the one or more target novel information.
4. The method of claim 3, wherein said determining one or more recommended novel information from user portrait information of the user in the reading application comprises:
determining one or more candidate recommended novel information according to the user portrait information of the user in the reading application;
determining the one or more recommended novel information from the one or more candidate recommended novel information according to the keyword information.
5. The method of claim 3, wherein the user representation information includes at least any one of:
the novel type information read by the user within a preset time;
reading duration information of the user in the reading application;
payment behavior information of the user in the reading application;
user basic information of the user.
6. The method of any one of claims 1 to 5, wherein the determining presence information corresponding to at least one of the target novel information comprises:
and if the target novel information comprises payment chapter information, determining presentation information corresponding to at least one piece of target novel information according to the payment chapter information.
7. The method of claim 6, wherein the presentation information includes offer information corresponding to the payment section information;
the method further comprises the following steps:
detecting whether the target novel information is a recommended novel determined based on user portrait information of the user in the reading application;
the determining of the presentation information corresponding to at least one piece of the target novel information includes:
if the target novel information is the recommended novel, determining first preferential information corresponding to the paying chapter information based on the recommended novel; and otherwise, determining second preferential information corresponding to the payment chapter information based on the target novel information, wherein the preferential strength of the first preferential information is greater than that of the second preferential information.
8. The method of claim 1, wherein the method further comprises:
receiving playing completion event information about the presentation information sent by the user equipment, wherein the presentation information is played in a reading interface of a reading application of the user equipment;
and returning a payment chapter corresponding to the target novel information to the user equipment based on the playing completion event information.
9. A method for providing novel information at a user equipment, wherein the method comprises:
sending a novel search request to a network device in response to a novel search operation of a user in a reading application of the user device, wherein the novel search request comprises keyword information for searching novel;
and receiving one or more target novel information and corresponding presentation information returned by the network equipment.
10. The method of claim 9, wherein the method further comprises:
sending reading state information related to the target novel information to the network equipment in response to the interactive operation of the user for viewing the target novel information;
and receiving a display instruction of the presentation information returned by the network equipment based on the reading state information.
11. The method of claim 10, wherein the method further comprises:
and displaying the presentation information according to the display instruction.
12. The method of claim 9, wherein the method further comprises:
sending, to the network device, play completion event information about the presentation information, wherein the presentation information is played in an interface of a reading application of the user device;
and receiving a payment chapter corresponding to the target novel information returned by the network equipment.
13. A method for providing novel information, wherein the method comprises:
in response to a novel search operation of a user in a reading application of the user equipment, the user equipment sends a novel search request to network equipment, wherein the novel search request comprises keyword information for searching novel;
the network equipment receives the novel search request, responds to the novel search request, determines one or more target novel information matched with the keyword information, and determines presentation information corresponding to at least one target novel information;
the network equipment returns the one or more target novel information and the corresponding presentation information to the user equipment;
the user equipment receives the one or more target novel information and corresponding presentation information.
14. An apparatus for providing novel information, the apparatus comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 12.
15. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-12.
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