CN110322305B - Data object information providing method and device and electronic equipment - Google Patents
Data object information providing method and device and electronic equipment Download PDFInfo
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- CN110322305B CN110322305B CN201810276346.2A CN201810276346A CN110322305B CN 110322305 B CN110322305 B CN 110322305B CN 201810276346 A CN201810276346 A CN 201810276346A CN 110322305 B CN110322305 B CN 110322305B
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- G06Q30/00—Commerce
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- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The embodiment of the application discloses a data object information processing method, a data object information processing device and electronic equipment, wherein the method comprises the following steps: obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object; determining an operated target data object, and collecting user operation behavior information executed by a related target user in a detail information interface of the target data object; obtaining interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information; and after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information. Through the embodiment of the application, the potential interest and the demand of the user can be better met.
Description
Technical Field
The present application relates to the field of data processing technologies in terminal applications, and in particular, to a method and an apparatus for providing data object information, and an electronic device.
Background
In a network sales system, some commodity information interfaces are often provided for users, and the users can access the commodity information interfaces through terminal applications and browse and select commodities. In the process, no matter in scenes such as purposefully searching for a certain commodity by a user, acquiring a commodity recommended by a system, or displaying a commodity list of a specific channel, a commodity list interface often exists, that is, information of a plurality of different commodities is displayed in a same interface in an aggregation manner. In addition, in order to increase the hit rate of the commodities to the user, a display mode of scattering commodity features in a commodity list interface is usually adopted, so that the commodities displayed in the interface may have differences in various aspects such as types, specifications, styles, prices and the like. In this case, how to provide the commodity information more in line with the interest focus of the user in the display results, and improving the click rate of the commodity list interface through more accurate commodity reach is an aspect that needs to be considered and improved by the technical staff in the field.
In the prior art, in order to improve the fitness of a commodity displayed by a terminal application and a user interest focus, a popular method is realized by personalized page content, that is, different personalized page contents are provided for different users so as to meet the interests of the different users with personalized features, wherein the personalized page content provided for the users can determine the personal preferences of the users according to the browsing history, purchase history, search history and other data of the users, such as a commodity category concerned by the users, a consumption type, specification preferences of specific types of commodities and the like; further, when providing commodity information in a terminal application, a result more in line with the user's interest can be given in combination with the user's personal preference. This approach has at least two limitations in practical applications. First, there are limitations on the merchandise objects that are used, for example, in general, merchandise may include two categories of fast consumer goods for which the user's historical behavior may well reflect the user's interest preferences, and durable consumer goods for which the opposite may be true, because after a consumer purchases a piece of durable consumer goods, the consumer is more likely not to purchase similar objects again within a short period of time, and this presumption is not as helpful in providing recommendation information. Secondly, limitation on timeliness is achieved, commodity information which is determined to be displayed according to historical behaviors is based on the assumption that interest habits of users have inertia, the longer time interval is smaller in reference meaning of the historical behaviors, and in practical application, the historical behavior information of the users is distributed sparsely in a long time period, so that the effect is not ideal enough for the users, in addition, the assumption cannot deal with sudden interests of the users, for example, a certain user may have a sudden purchase interest in lipstick in the browsing process, and the historical behavior of the user for lipstick is almost zero.
In summary, the technical problem to be solved by the skilled person is how to better satisfy the potential interests and needs of the user.
Disclosure of Invention
The application provides a data object information processing method and device and electronic equipment, which can better meet the potential interest and demand of users.
The application provides the following scheme:
a data object information processing method, comprising:
obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object;
determining an operated target data object, and collecting user operation behavior information executed by a related target user in a detail information interface of the target data object;
obtaining interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information;
and after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information.
A data object information processing method, comprising:
providing a data object list interface, wherein information of at least one data object is included;
after the target data object is operated, providing a detailed information interface of the target data object;
obtaining user operation behavior information executed by the associated target user in a detail information interface of the target data object;
and determining the interest degree information of the target user to the target data object according to the user operation behavior information, and providing recommendation information associated with the target data object, so that after returning to the data object list interface, the recommendation information associated with the target data object is provided in the data object list interface according to the interest degree information.
A data object information processing apparatus comprising:
the list interface obtaining unit is used for obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object;
the operation behavior information acquisition unit is used for determining an operated target data object and acquiring user operation behavior information executed by a related target user in a detail information interface of the target data object;
an interest information obtaining unit, configured to obtain interest level information of the target data object by the target user, where the interest level information is related to the user operation behavior information;
and the recommendation information providing unit is used for providing recommendation information related to the target data object in the data object list interface according to the interest degree information after returning to the data object list interface.
A data object information processing apparatus comprising:
the list interface providing unit is used for providing a data object list interface, wherein the data object list interface comprises information of at least one data object;
the detail interface providing unit is used for providing a detail information interface of the target data object after the target data object is operated;
the operation behavior information obtaining unit is used for obtaining user operation behavior information executed by the associated target user in the detail information interface of the target data object;
and the recommendation information providing unit is used for determining the interest degree information of the target user on the target data object according to the user operation behavior information and providing recommendation information associated with the target data object, so that after returning to the data object list interface, the recommendation information associated with the target data object is provided in the data object list interface according to the interest degree information.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object;
determining an operated target data object, and collecting user operation behavior information executed by an associated target user in a detail information interface of the target data object;
obtaining interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information;
and after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the embodiment of the application, the data object list interface can be firstly displayed, then if the target data object is accessed, the interest degree of the user in the target data object is determined according to the behavior data displayed by the user in the process of accessing the data object detail interface, and then after the user returns to the data object list interface, the recommendation information related to the target data object can be provided in the data object list interface according to the interest degree information. In addition, after returning to the data object list interface, related recommendation information is provided, the recommendable range can be expanded, the data object list interface is not limited by conditions such as the same shop and the like, and the user can obtain more and richer recommendation information. In conclusion, the potential interests and requirements of the user can be better met.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a flow chart of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;
3-1 through 3-4 are schematic diagrams of user interfaces provided by embodiments of the present application;
FIG. 4 is a flow chart of a second method provided by embodiments of the present application;
FIG. 5 is a schematic diagram of a first apparatus provided by an embodiment of the present application;
FIG. 6 is a schematic diagram of a second apparatus provided by an embodiment of the present application;
fig. 7 is a schematic view of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the application, a novel information recommendation mode is provided, and the recommendation basis and the recommendation information display mode are different from the traditional mode. First, in terms of the basis of recommendation, in the embodiment of the present application, based on a data object (which may be a commodity object or the like) that a current user is accessing or has just completed accessing, interest mining is performed on the user to determine information to be recommended, and then, after the user quits accessing the data object and returns to a list interface where the data object is located, the recommended information may be displayed in the list interface. When the user is interested and mined, the operation behavior information of the user in the data object detail interface can be referred to, for example, which contents are browsed, how long the user stays, how fast the interface is scrolled in the browsing process, and the like. Through the analysis of the behavior data, the interest degree of the user in the data object can be determined, and then, the relevant recommendation information can be provided according to the interest degree.
Therefore, by means of the method and device for recommending the information, the reference basis of the recommended information is the behavior data information generated when the user accesses the data object recently, therefore, more real-time and more accurate data can be obtained, and compared with historical operation information and the like, the behavior data generated in real time has a reference value for prediction of the current interest and hobbies of the user, and therefore the probability that the recommended information meets the requirements of the user is higher. In addition, in the embodiment of the application, the recommendation information is not directly displayed at the lowest part of the detail interface of the data object being browsed by the user, but the recommendation information related to the data object can be displayed after the detail page of the data object is pushed out and the list interface where the data object is located is returned, so that the range of the recommendation information can be wider, the recommendation information is not limited to the data object belonging to the same business or store as the data object, and the user can obtain richer recommendation information.
In specific implementation, from the perspective of a system architecture, referring to fig. 1, the system may mainly include a server and a client, where the server may specifically be used to generate a specific data object list interface, associate a corresponding detail link with each data object in the specific interface, and after jumping to a specific target data object interface, provide associated recommendation information according to the target data object, and so on. And the client is mainly used for displaying the interface, collecting the user related behavior data and the like, and after receiving the associated recommendation information and when the interface returns to the data object list interface for displaying, the recommendation information is inserted into the data object list interface for displaying by adjusting the interface display form and the like. Specifically, the client may be an application installed in the terminal device in the form of an independent App or the like, or may be a Web page or the like accessed through a tool such as a browser.
The following describes the specific technical solutions provided in the present application in detail through specific examples.
Example one
First, the first embodiment provides a data object information processing method from the perspective of a client, and referring to fig. 2, the method may specifically include:
s201: obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object;
in a specific implementation, the data object list interface may specifically have various forms, for example, a search result interface that is displayed after receiving a search request from a user and meets a search condition, where the search condition may specifically include a data object category, a name, and the like. In addition, the data object list interface may also be a data object list interface aggregated by category or by subject, and even the data object list interface may also include a recommendation interface such as "guess you like", that is, in this embodiment, the data object list interface as a starting point may itself be a recommendation information interface, but, unlike the conventional manner, this embodiment of the present invention can also implement secondary recommendation, for example, information of multiple data objects is displayed in the "guess you like" interface, which may include multiple different categories and different industries, and in the interface, the data objects displayed in the same screen may not be related to each other. After the user clicks one of the target data objects to view the detailed information, the embodiment of the present application can further analyze the interest degree of the user in the target data object for the behavior data information of the user in the process of browsing the target data object, and further provide more recommendation information associated with the target data object in the interface after returning to the "guess you like" interface, and the like.
S202: determining an operated target data object, and collecting user operation behavior information executed by a related target user in a detail information interface of the target data object;
the target data object may specifically refer to a current data object accessed by a user in the data object list interface, and for example, the target data object may be accessed by clicking a resource bit where a certain data object is located. After entering the detail interface of the target data object, behavior data of the user in the detail interface can be collected. The specifically collected behavior data information may include content information browsed in the detail information interface of the target data object, dwell time information, operation speed information executed during browsing, and the like.
For example, in a mobile version of a data object detail interface, specific content is generally divided into three parts, namely "goods", "details", "comments", and the like, wherein the default first display is a "goods" part, which mainly includes a main graph of the data object (usually, the ratio in the interface is relatively large, multiple main graphs can be broadcast in turn, or main graph switching is performed under the operation of a user sliding left and right, and the like), optional parameters, specification information, and operation options for a user to add a shopping difference or directly purchase, and the like. The user can view other parts of contents such as the details, the comments and the like in a mode of sliding the interface up and down or left and right. In practical applications, the user's interest level in a data object can be analyzed from the browsing of the content by the user. For example, after entering a detail page of a data object, a user merely browses a main product map of a "product" part, views related specification parameters and the like, closes the detail interface, and proves that the user may have little interest in the data object. However, if a user further enters the "details" section to view more detailed information after viewing the main image of a data object, or even switches to the "comments" section to view more, and so on, then it proves that the user has a higher interest level in the data object, and so on. In addition, the staying time, the operation speed, and the like of the user in the detail interface may reflect the interest level of the data object to some extent, for example, if the staying time in the detail interface of a certain target data object is longer, the probability that the user is interested in the target data object is higher, and when the interface is slid and the like, the sliding is slower, it is proved that the user is carefully viewing specific information, and therefore, the probability that the target data object is interested is higher, and the like. During specific implementation, various behavioral data can be integrated, and the interest degree of the user on the current target data object can be analyzed.
S203: obtaining interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information;
as described above, after obtaining the behavior data of the user in the process of accessing the details interface of the target data object, the interest level information of the target user in the target data object can also be obtained accordingly, for example, the interest level of the user in the target data object can be evaluated according to various behavior data such as content information browsed in the details interface of the target data object, dwell time information, operation speed information executed in the browsing process, and the like.
In a specific implementation, the specific operation of the evaluation may be completed by the client locally in the terminal device, that is, the function related to the interest evaluation is implemented in the client, or in another mode, the client may also submit the collected user behavior data information to the server, and the server analyzes the behavior data of the user, so as to determine the interest degree of the user in the target data object, and then return the target data object to the client. In practical application, the specific mode can be selected according to actual requirements. In the former case, since the client may analyze the user behavior data and perform interest evaluation, it may be determined whether to acquire the relevant recommendation information of the target data object from the server according to the evaluation result, for example, when it is found that the user has a relatively high interest level in the current target data object, the relevant recommendation information of the target data object may be acquired from the server. That is, it is usually meaningful to show the recommendation information related to the current target data object only when the user has a high interest level in the target data object, otherwise, resources will be wasted, and thus, in this way, a resource saving effect can be achieved. If the server side analyzes the specific behavior data of the user and obtains the interest degree of the user in the target data object, the resources of the client side can be saved, and the requirement on the computing capacity of the terminal equipment where the client side is located is reduced. In addition, when the server judges that the interest degree of the user to the target data object is relatively high, the recommendation information related to the target data object can be directly pushed to the client without being requested by the client, so that when the server returns to the data object list interface for displaying, the related information can be directly provided in the data object list interface according to the interest degree information and the related recommendation information provided by the server.
S204: and after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information.
After the user completes the access to the target data object detail interface, recommendation information associated with the target data object may be provided in the data object list interface according to the interest level information. That is, in the embodiment of the present application, whether and how recommendation information associated with the target data object is provided in the data object list interface is based on the interest level of the user in the target data object, and the interest level information may be obtained by analyzing behavior data information generated in the process of accessing the target data object detail interface by the user.
Specifically, when providing the associated recommendation information, different providing manners may be provided according to different degrees of interest. For example, if the interest level information meets a first preset condition, for example, may be higher than a first threshold, lower than a second threshold, that is, there is a certain interest level for a target data object, but not particularly high, then at this time, an operation option for viewing recommendation information related to the target data object may be provided in the resource slot where the target data object is located in the data object list interface, for example, a button in the form of "view similar goods", or the like may be provided. And providing recommendation information associated with the target data object in the data object list interface after the operation option is operated. That is, in the case that the user's interest level in the target data object is not particularly high, it may be determined whether to provide recommended information for the user according to further operations of the user, otherwise, resource waste may be caused.
For example, as shown in fig. 3-1, assuming that in the initial state, the data object list interface is as shown in the diagram (a) therein, if the user clicks on the "stock pit bit" (resource bit, each resource bit is used to show the link information of one data object) in the upper right corner, the data object list interface jumps to the data object detail interface shown in the diagram (B). Then, the user simply makes a short stay in the detail interface, and returns to the data object list interface by simply browsing information such as the main picture of the data object, and at this time, as shown in (C), a "find similar product" button may be provided in the "product pit position" in which the data object is located, and so on.
And if the degree of interest meets a second preset condition, e.g., is greater than the second threshold, then recommendation information associated with the target data object may be provided directly in the data object list interface. That is, in the case where it is determined that the current user has a very high level of interest in the target data object, the recommendation information associated with the target data object may be provided directly after returning to the data object list interface.
The specific recommendation information may be provided by a server, and specifically may include a data object similar to the target data object, or a data object related to the target data object, or a data object having a matching relationship with the target data object, and so on. The similar data objects generally refer to data objects having some of the same attributes as the target data object, e.g., belonging to the same leaf category, having the same personalized design elements (rivets, thick bases, etc.), and so forth. The related data object generally refers to a data object having a correlation with a data object in the field of daily supplies and the like, for example, the target data object is a certain type of mobile phone, and the related data object may include a charger, a mobile phone protective case, an earphone, and the like. The data object having a matching relationship with the target data object may generally refer to a matching relationship between data objects of a category such as clothes, for example, if the target data object is a certain coat, the recommended information may include trousers, skirts, shoes, etc. capable of matching with the target data object. In addition, in a specific implementation, the various recommendation information may be recommended at the same time. Or, in another mode, the type of recommendation information provided can be determined according to specific behavior data information generated by the user in the target data object detail interface. For example, the determination may be made based on whether an operation of joining a shopping cart or purchasing has been performed on the target data object. Specifically, if the user does not perform operations such as adding a shopping cart or purchasing a target data object, it is proved that the user may have a desire to purchase the target data object, but the target data object does not completely meet the requirements of the user, so that the user can be provided with more recommendations of similar data objects; if the user performs operations such as adding a shopping cart or purchasing a target data object, the user is proved to be interested in the data object, and the user purchases or determines to purchase the target data object, and then the recommendation of the data object similar to the target data object is not meaningful, so that more related data objects or data objects which can be used in a matched mode can be recommended to the user, and the like. It should be noted that how to specifically obtain recommendation information associated with a target data object is not important in the present application, and therefore, will not be described in detail herein.
Specifically, when the recommendation information is displayed in the data object list interface, there may be a plurality of ways, and different ways may be adopted according to the information layout way and the like in the data object list interface. For example, in one approach, if the data object list interface includes multiple resource bits, each screen may display multiple rows and multiple columns of resource bits, where each resource bit corresponds to information of one data object. For example, in the initial state, the data object list interface may be as shown in (a) in fig. 3-2, if the user clicks on the data object in the upper right corner, and enters the detail page as shown in (B), the time spent in the detail page is long, and the user not only views each main graph of the data object, but also further views the "details" of the data object, and browses related comment information, and after returning to the data object list interface, the user provides information of at least one data object associated with the target data object in the resource slot where the target data object is located. For example, as shown in (C) of FIG. 3-2, a plurality of related recommendation information may be exposed within the resource slot in which the clicked target data object is located. The user can directly click on the recommendation information to view the corresponding detail interface. Of course, in a specific implementation, a button for closing the recommendation information may be provided in the resource bit, for example, "x" in the upper right corner, and the related recommendation information may be closed through the button, and at this time, the display of the original target data object link information may be resumed in the resource bit. In addition, an operation option for viewing more recommended information can be provided in the resource bit, and after the operation option is operated, a first detail interface can be skipped, wherein the first detail interface comprises information of a plurality of data objects related to the target data object. For example, as shown in (C) of FIG. 3-2, a button in the lower right corner of the recommendation information in the word "view more" may be provided so that if the user is interested in such recommendation information, the user can click through the button to view more recommendation information associated with the target data object.
In addition, in the layout manner of the plurality of resource bits, recommendation information may be displayed in another manner, and specifically, the recommendation information may be inserted into at least one resource bit in a preset range around a target resource bit where the target data object is located. For example, as shown in fig. 3-3 (a), assuming that the user clicks a related data object on "commodity pit 1" in the data object list interface, after looking up the detail interface, it is found that the user has a relatively high interest level in the target data object, and after returning to the data object list interface, the original data object around the commodity pit may be moved forward or backward to leave a certain pit, and as shown in fig. 3-3 (B), the data object behind the commodity pit 1 may be moved backward by four pits in a unified manner, so that the commodity pit 2 is moved to the lower right corner in the fig. 3 (B). Then, the recommendation information associated with the target data object is displayed in the vacant pit positions, for example, as shown in (C) of fig. 3-3, the recommendation information associated with the target data object is displayed in the vacant four resource positions, respectively, and so on. That is, after the user has generated a relatively strong interest in a target data object, more information about the target data object can be viewed from the list interface without changing the basic layout of the list interface after the user returns to the data object list interface.
In the two schemes, the recommendation information is displayed in the resource bit where the target data object is located, or the recommendation information is displayed in the resource bit around the target data object, and in another implementation manner, an extension area may be created near the display area where the target data object is located; then, information of at least one data object associated with the target data object is presented within the extension area. That is, an area dedicated to displaying recommendation information of the target data object may be additionally expanded. This approach may be more suitable for a list interface that is laid out in a vertical one-by-one listing style.
For example, as shown in (a) of fig. 3-4, in the case of layout according to a vertical row list style, each display unit usually occupies a window horizontally, the information display mode of each data object, usually the commodity map, is done, and the related text description information such as title, property label, price, etc. is on the right, in this way, there is more space for displaying the text description information compared to the resource position mode. In this case, if the user clicks on a data object in the list, for example, the top data object in the (a) diagram, then, as shown in the (B) diagram, the detailed interface of the data object can be entered for presentation. If the user has paid close attention to the target data object in the detail interface, the browsed information content is relatively comprehensive, the staying time is relatively long, and the like, the recommendation information related to the target data object can be provided in the list interface after the list interface is returned. At this time, specifically, when providing such recommendation information, as shown in (C) of fig. 3-3, an area may be expanded at a position below the display unit where the target data object is located, and at this time, other data objects may all move downward and display the relevant recommendation information in the expanded area. In addition, an operation option for viewing more recommendation information can be provided through an arrow or a "view more" button and the like, a detail interface aggregated with more relevant recommendation information can be displayed after clicking in, and the like.
It should be noted that the above various display modes for the recommendation information may not strictly correspond to the layout mode in the list interface, for example, in the case of performing layout in the resource bit mode of multiple rows and multiple columns, an area may be expanded in a certain range near the resource bit for displaying the recommendation information, in the case of performing layout in the single-column list mode, the recommendation information may be displayed in the display unit where the target data object is located or in the display units around the target data object, and so on.
In summary, according to the embodiment of the present application, it is able to first present a data object list interface, then, if a target data object is accessed, determine the interest level of the user in the target data object according to behavior data exhibited by the user in accessing the data object detail interface, and then, after the user returns to the data object list interface, provide recommendation information associated with the target data object in the data object list interface according to the interest level information. In addition, after returning to the data object list interface, related recommendation information is provided, the recommendable range can be expanded, the data object list interface is not limited by conditions such as the same shop and the like, and the user can obtain more and richer recommendation information.
Example two
The second embodiment corresponds to the first embodiment, and provides a data object information processing method from the perspective of a server, with reference to fig. 4, where the method may specifically include:
s401: providing a data object list interface, wherein information of at least one data object is included;
s402: after the target data object is operated, providing a detailed information interface of the target data object;
s403: obtaining user operation behavior information executed by the associated target user in a detail information interface of the target data object;
s404: and determining the interest degree information of the target user for the target data object according to the user operation behavior information, and providing recommendation information associated with the target data object, so that after returning to the data object list interface, the recommendation information associated with the target data object is provided in the data object list interface according to the interest degree information.
For specific implementation of each step in the second embodiment, reference may be made to the description in the first embodiment, and details are not described here.
Corresponding to the first embodiment, an embodiment of the present application further provides a data object information processing apparatus, and referring to fig. 5, the apparatus may specifically include:
a list interface obtaining unit 501, configured to obtain a data object list interface, where information of at least one data object is included;
an operation behavior information collecting unit 502, configured to determine an operated target data object, and collect user operation behavior information executed by an associated target user in a detail information interface of the target data object;
an interest information obtaining unit 503, configured to obtain interest level information of the target data object by the target user, where the interest level information is related to the user operation behavior information;
a recommendation information providing unit 504, configured to provide recommendation information associated with the target data object in the data object list interface according to the interest level information after returning to the data object list interface.
In a specific implementation, the user operation behavior information includes one or more of the following items:
and content information browsed in the detail information interface of the target data object, dwell time information and operation speed information executed in the browsing process.
In a specific implementation, the recommendation information providing unit may specifically be configured to:
if the interest degree information accords with a first preset condition, providing an operation option for viewing recommendation information related to the target data object in a resource position where the target data object is located in the data object list interface; and providing recommendation information associated with the target data object in the data object list interface after the operation option is operated.
In addition, if the interest level meets a second preset condition, providing recommendation information associated with the target data object in the data object list interface.
Specifically, the recommendation information providing unit may be specifically configured to:
and providing information of at least one data object associated with the target data object in the resource bit where the target data object is located.
Or, the recommendation information providing unit may be specifically configured to:
creating an extension area near a display area where the target data object is located;
and presenting information of at least one data object associated with the target data object in the expansion area.
In a specific implementation, the recommendation information providing unit may further be configured to:
providing an operation option for viewing more recommended information;
and after the operation option is operated, jumping to a first detail interface, wherein the first detail interface comprises information of a plurality of data objects related to the target data object.
In another implementation manner, the recommendation information providing unit may specifically be configured to:
and inserting the recommendation information into at least one resource position in a preset range around the target resource position where the target data object is located.
Wherein the recommendation information related to the target data object includes: a data object similar to the target data object, or a data object related to the target data object, or a data object having a collocation use relationship with the target data object.
Specifically, the list interface obtaining unit may be specifically configured to:
and acquiring a data object list interface according to the received data object search request, wherein the data object list interface comprises information of a plurality of data objects meeting the search conditions.
Corresponding to the second embodiment, an embodiment of the present application further provides a data object information processing apparatus, and referring to fig. 6, the apparatus may specifically include:
a list interface providing unit 601, configured to provide a data object list interface, where information of at least one data object is included;
a detail interface providing unit 602, configured to provide a detail information interface of a target data object after the target data object is operated;
an operation behavior information obtaining unit 603, configured to obtain user operation behavior information that is executed by an associated target user in a detail information interface of the target data object;
a recommendation information providing unit 604, configured to determine, according to the user operation behavior information, interest level information of the target user for the target data object, and provide recommendation information associated with the target data object, so that after returning to the data object list interface, according to the interest level information, recommendation information associated with the target data object is provided in the data object list interface.
In addition, an embodiment of the present application further provides an electronic device, including:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object;
determining an operated target data object, and collecting user operation behavior information executed by a related target user in a detail information interface of the target data object;
obtaining interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information;
and after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information.
Where fig. 7 illustrates an architecture of an electronic device, for example, device 700 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and so forth.
Referring to fig. 7, device 700 may include one or more of the following components: a processing component 702, a memory 704, a power component 706, a multimedia component 708, an audio component 710, an input/output (I/O) interface 712, a sensor component 714, and a communication component 716.
The processing component 702 generally controls the overall operation of the device 700, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 702 may include one or more processors 720 to execute instructions to complete generating a traffic compression request when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to the server, where the traffic compression request records information for triggering the server to acquire a target attention area, and the traffic compression request is used to request the server to preferentially ensure a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by carrying out code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. Further, the processing component 702 may include one or more modules that facilitate interaction between the processing component 702 and other components. For example, the processing component 702 can include a multimedia module to facilitate interaction between the multimedia component 708 and the processing component 702.
The memory 704 is configured to store various types of data to support operation at the device 700. Examples of such data include instructions for any application or method operating on device 700, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 704 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 706 provides power to the various components of the device 700. The power components 706 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 700.
The multimedia component 708 includes a screen that provides an output interface between the device 700 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 708 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 700 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 710 is configured to output and/or input audio signals. For example, the audio component 710 includes a Microphone (MIC) configured to receive external audio signals when the device 700 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 704 or transmitted via the communication component 716. In some embodiments, audio component 710 also includes a speaker for outputting audio signals.
The I/O interface 712 provides an interface between the processing component 702 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 714 includes one or more sensors for providing status assessment of various aspects of the device 700. For example, the sensor assembly 714 may detect an open/closed state of the device 700, the relative positioning of components, such as a display and keypad of the device 700, the sensor assembly 714 may also detect a change in the position of the device 700 or a component of the device 700, the presence or absence of user contact with the device 700, orientation or acceleration/deceleration of the device 700, and a change in the temperature of the device 700. The sensor assembly 714 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 714 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 714 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communications component 716 is configured to facilitate communications between the device 700 and other devices in a wired or wireless manner. The device 700 may access a wireless network based on a communication standard, such as WiFi,2G or 3G, or a combination thereof. In an exemplary embodiment, the communication section 716 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 716 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the device 700 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, for example, the memory 704 including instructions, which are executable by the processor 720 of the device 700 to perform generating a traffic compression request when a preset condition is met in a video playing method provided in the present disclosure, and sending the traffic compression request to a server, where the traffic compression request records information for triggering the server to obtain a target attention area, and the traffic compression request is used to request the server to preferentially guarantee a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is obtained by performing code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The data object information processing method, apparatus and electronic device provided by the present application are introduced in detail, and specific examples are applied herein to explain the principles and embodiments of the present application, and the descriptions of the above embodiments are only used to help understand the method and core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.
Claims (11)
1. A method for processing data object information, comprising:
obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object, and the data object list interface adopts a display mode of scattering the characteristics of the data object;
determining a target data object operated at this time according to the access operation of a target user on the data object in a data object list interface;
after entering a detail interface of a target data object, acquiring user operation behavior information executed by a target user in the detail information interface of the target data object; the user operation behavior information comprises one or more of the following items: the content information browsed in the detail information interface of the target data object, the staying time information and the operation speed information executed in the browsing process;
obtaining the interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information executed this time;
after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information;
providing recommendation information associated with the target data object in the data object list interface according to the interest degree information, including:
if the interest degree information accords with a first preset condition, providing an operation option for viewing recommendation information related to the target data object in a resource position where the target data object is located in the data object list interface; providing recommendation information associated with the target data object in the data object list interface after the operation option is operated;
and if the interest degree accords with a second preset condition, providing recommendation information associated with the target data object in the data object list interface.
2. The method of claim 1,
the providing recommendation information associated with the target data object in the data object list interface includes:
and providing information of at least one data object associated with the target data object in the resource bit where the target data object is located.
3. The method of claim 1,
the providing recommendation information associated with the target data object in the data object list interface includes:
creating an extension area near a display area where the target data object is located;
and presenting information of at least one data object associated with the target data object in the expansion area.
4. The method of claim 2 or 3, further comprising:
providing an operation option for viewing more recommended information;
and after the operation option is operated, jumping to a first detail interface, wherein the first detail interface comprises information of a plurality of data objects related to the target data object.
5. The method of claim 1,
the providing recommendation information related to the target data object in the data object list interface includes:
and inserting the recommendation information into at least one resource bit in a preset range around the target resource bit where the target data object is located.
6. The method according to any one of claims 1 to 3,
the recommendation information related to the target data object includes: a data object similar to the target data object, or a data object related to the target data object, or a data object having a collocation use relationship with the target data object.
7. The method according to any one of claims 1 to 3,
the get data object list interface includes:
and acquiring a data object list interface according to the received data object search request, wherein the data object list interface comprises information of a plurality of data objects meeting the search conditions.
8. A method for processing data object information, comprising:
providing a data object list interface, wherein the data object list interface comprises information of at least one data object and adopts a display mode of scattering data object characteristics;
after the target data object is operated, providing a detailed information interface of the target data object;
obtaining user operation behavior information executed at this time by the associated target user in the detail information interface of the target data object; the user operation behavior information comprises one or more of the following items: the content information browsed in the detail information interface of the target data object, the staying time information and the operation speed information executed in the browsing process;
determining the interest degree information of the target user to the target data object according to the user operation behavior information executed this time, and providing recommendation information associated with the target data object, so that after returning to the data object list interface, according to the interest degree information, the recommendation information associated with the target data object is provided in the data object list interface;
providing recommendation information associated with the target data object in the data object list interface according to the interest degree information, including:
if the interest degree information accords with a first preset condition, providing an operation option for viewing recommendation information related to the target data object in a resource position where the target data object is located in the data object list interface; providing recommendation information associated with the target data object in the data object list interface after the operation option is operated;
and if the interest degree accords with a second preset condition, providing recommendation information associated with the target data object in the data object list interface.
9. A data object information processing apparatus, comprising:
the data object list interface comprises at least one data object, and the data object list interface adopts a display mode of scattering the characteristics of the data object;
the operation behavior information acquisition unit is used for determining the operated target data object according to the access operation of the target user to the data object in the data object list interface, and acquiring the user operation behavior information executed by the target user in the detail information interface of the target data object after entering the detail interface of the target data object; the user operation behavior information comprises one or more of the following items: the content information browsed in the detail information interface of the target data object, the staying time information and the operation speed information executed in the browsing process;
an interest information obtaining unit, configured to obtain interest degree information of the target data object by the target user, where the interest degree information is related to the user operation behavior information executed this time;
the recommendation information providing unit is used for providing recommendation information related to the target data object in the data object list interface according to the interest degree information after returning to the data object list interface;
providing recommendation information associated with the target data object in the data object list interface according to the interest degree information, including:
if the interest degree information accords with a first preset condition, providing an operation option for viewing recommendation information related to the target data object in a resource position where the target data object is located in the data object list interface; providing recommendation information associated with the target data object in the data object list interface after the operation option is operated;
and if the interest degree accords with a second preset condition, providing recommendation information associated with the target data object in the data object list interface.
10. A data object information processing apparatus, comprising:
the list interface providing unit is used for providing a data object list interface, wherein the data object list interface comprises information of at least one data object, and the data object list interface adopts a display mode of scattering the characteristics of the data object;
the detail interface providing unit is used for providing a detail information interface of the target data object after the target data object is operated;
the operation behavior information obtaining unit is used for obtaining user operation behavior information executed by the associated target user in the detail information interface of the target data object; the user operation behavior information comprises one or more of the following items: the content information browsed in the detail information interface of the target data object, the staying time information and the operation speed information executed in the browsing process;
a recommendation information providing unit, configured to determine, according to the user operation behavior information executed this time, interest degree information of the target user for the target data object, and provide recommendation information associated with the target data object, so that after returning to the data object list interface, according to the interest degree information, recommendation information associated with the target data object is provided in the data object list interface;
providing recommendation information associated with the target data object in the data object list interface according to the interest degree information, including:
if the interest degree information accords with a first preset condition, providing an operation option for viewing recommendation information related to the target data object in a resource position where the target data object is located in the data object list interface; after the operation option is operated, providing recommendation information associated with the target data object in the data object list interface;
and if the interest degree accords with a second preset condition, providing recommendation information associated with the target data object in the data object list interface.
11. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
obtaining a data object list interface, wherein the data object list interface comprises information of at least one data object, and the data object list interface adopts a display mode of scattering data object characteristics;
determining a target data object operated at this time according to the access operation of a target user on the data object in the data object list interface;
after entering a detail interface of a target data object, acquiring user operation behavior information executed by a target user in the detail information interface of the target data object; the user operation behavior information comprises one or more of the following items: the content information browsed in the detail information interface of the target data object, the staying time information and the operation speed information executed in the browsing process;
obtaining the interest degree information of the target user on the target data object, wherein the interest degree information is related to the user operation behavior information executed this time;
after returning to the data object list interface, providing recommendation information associated with the target data object in the data object list interface according to the interest degree information;
providing recommendation information associated with the target data object in the data object list interface according to the interest degree information, including:
if the interest degree information accords with a first preset condition, providing operation options for viewing recommendation information related to the target data object in a resource position where the target data object is located in the data object list interface; providing recommendation information associated with the target data object in the data object list interface after the operation option is operated;
and if the interest degree accords with a second preset condition, providing recommendation information associated with the target data object in the data object list interface.
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| CN112749322A (en) * | 2019-10-31 | 2021-05-04 | 阿里巴巴集团控股有限公司 | Commodity object information recommendation method and device and electronic equipment |
| CN113298592A (en) * | 2020-07-15 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Commodity object information display method and device and electronic equipment |
| CN113298594A (en) * | 2020-07-16 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Data pushing method and device, electronic equipment and storage medium |
| CN113763086A (en) * | 2020-09-23 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Information recommendation method and device |
| CN112927686A (en) * | 2021-01-20 | 2021-06-08 | 北京奇艺世纪科技有限公司 | Voice recommendation language display method, device and system and electronic equipment |
| CN114416246B (en) * | 2021-12-31 | 2024-03-19 | 北京五八信息技术有限公司 | Data processing method and device, electronic equipment and storage medium |
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